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"If that is the way the winds are blowing, let no one say I don't also blow!"
Mayor Quimby, The Simpsons

For a town that prides itself on being the place where dreams are made, there doesn't seem to be much original thought in Hollywood; rather, the focus tends to be on imitation rather than innovation, of re-creating success instead of creating it.

Specifically, whenever any one movie, television show, etc. enjoys considerable success, expect every studio executive, producer, director and writer in Tinseltown to leap onto the bandwagon, attempting to duplicate the formula and success of that product. Thanks to Sturgeons Law, this has the typical effect of flooding the market with inevitably inferior works.

Of course, the trailblazing work may itself not be original; in this day and age, little is. But it just manages to capture the public's interest (and their money), and it is this magical moment that studios strive to duplicate, after the fact.

May result in the resurrection of a previously successful franchise in the same genre; X-Men and Spider-Man, for instance, lead to Batman Begins and Superman Returns. These may or may not become Lost In Imitation.

If the imitators have enough of the spark to become successful and spawn imitators of their own, a whole new genre may be created.

Note that this phenomenon is not limited to recorded visual entertainment. The music industry in particular is just as prone to "trend-hopping," as are video games and, really, any entertainment medium. Also note that while the text of this article deals primarily with American institutions, the concepts herein apply equally in all parts of the world.

It's also interesting to note that Follow The Leader may result in its own particular form of Narm. Just try dressing your characters up in black leather longcoats and using Bullet Time in your action sequences nowadays without becoming Matrix knockoff Snark Bait.

Another potential problem is Misaimed Fandom. Instead of looking at the core reasons why the original may have been so popular and basing their follow-up on that, such as interesting, three-dimensional characters, a unique, interesting plot and genuinely witty or moving writing and acting, the creators following the leader only tend to focus on the superficial stuff on the surface — it's got pirates in it; pirates must be popular, so let's make a pirate movie! — and thus completely miss the point of what made the original great in the first place.

This is also the reason why Cyclic Tropes are cyclic: someone does it one way, everyone imitates it; after a while, someone wants to do it differently, and everyone imitates that. Of course, once that's mainstream, someone will want to do it differently, and back it goes the other way...

So why bother ripping off things at all? Well believe it or not, it's rare for a ripoff to outright flop. And once in a while, they can pay off big time. See Cloning Gold, Genre Launch.

Sometimes creators of these works outright confess they are following this trope. Then we have Sincerest Form Of Flattery.

It should be noted that this is not necessarily a bad thing; an imitator can be good too on its own merits, and some people might even prefer an imitator to the original.

See also Dueling Movies, Dueling Shows, Dueling Games. May result in, or from, Executive Meddling.

Also compare Serial Numbers Filed Off, Captain Ersatz, Overused Copycat Character (applied to character instead of works), Fandom Specific Plot (for fanfic).


Examples:

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    Anime & Manga 

    Comic Books 

    Film 

    Literature 

    Live Action TV 

    Music 

    Professional Wrestling 

    Tabletop Games 

    Video Games 

    Web Comics 

    Western Animation 

    Fanfiction 

    Other 


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Freakier Than FictionFan-SpeakCloning Gold
Eye PopThe Golden Age Of AnimationFunny Animal