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Its All About Me: Anime and Manga
  • The human race in The Animatrix short The Second Renaissance. All the machines wanted was peace with the humans, but no, machines are just tools that exist to serve humanity, so the machines make their own society but their economy becomes better then theirs. The humans can't have the "tools" making them look bad, so they decide that it would be a good idea to go to war with them.
    • That said, the machines themselves aren't portrayed that much better. The first "rebel", B1-66ER, brutally murdered not only his owner, but also his dogs and the mechanic very violently, the machines only resorted to an attempt to a peaceful solution when the commercial blockade began, and afterwards didn't bother to try to justify their increasingly more insane war attrocities, let alone their human vivissection.
  • Prussia from Axis Powers Hetalia. He calls himself 'Ore-sama' (a narcissoid way of saying 'I' in Japanese). He likes to remind himself how awesome he is, and he tells the others to praise him, and bow down to him. It's also known that he kept diaries since he was formed; all of the entries start with "I am so cool", "I was so cool today", or something along those lines. The English translations of various comics have him refer to/introduce himself as "the awesome me", which has become a frequent phrase in fanon.
  • Berserk
    • Griffith did initially seem to care at least a bit about his group of mercenaries, particularly Casca and Guts, and generally treats the other members kindly enough, but eventually, achieving his dream is the only thing he cares about, so much so that he sacrifices the entire Band of the Hawk to a group of demons, in order to become one himself. The first thing he does with his newfound power and body is rape Casca in front of Guts, presumably just to spite him for daring to leave him. Never mind that Guts had fairly good reasons for doing so, Griffith just didn't understand, or if he did, didn't care.
    • Earlier when Guts tried to leave Griffith's service, how did Griffith respond? Did he thank Guts for his hard work and wish him good luck? Nope. Griffith was so incensed that Guts would want to leave him that he tried to kill Guts. Guts was the closest thing Griffith had to a real friend.
    • Come to think of it, every single Apostle counts. They all had people they cared about... people who they were ultimately willing to feed to demons when push came to shove.
  • Lelouch from Code Geass suffers this to an extent; rather than himself, however, he tends to place more value on the lives and desires of people he cares about (like his friends, but especially his little sister). Rather infamously, at the end of the first season, he completely abandons La Résistance because his sister is being held hostage, and in his absence they collapse. However, one important point often forgotten is that he grows out of it. Early to mid season 2, he accepts that the fight is about more than Nunnally, and prioritizes the world's freedom first. In spite of some escalating issues, he manages to spearhead the creation of the UFN, an international body of nations against the Britannian Empire formed to create a legitimate resistance. What happens afterwards is more complex and can be interpreted in a couple of different ways, as both a radical extension and/or subversion of the above. When Lelouch is finally taken past the Despair Event Horizon due to a series of unfortunate circumstances, he stops caring about his own life and decides to use his death wish as the trigger that would enable the culmination of his plan to change the world, the Zero Requiem, which makes himself a Silent Scapegoat in the eyes of history. In a short story taking place during one of the late in-series gaps, he notes there were other options available but that they went against his mindset, which makes his final resolution both selfish and selfless, depending on your point of view.
  • A Cruel God Reigns: Greg. He does what he does to Jeremy because he thinks that he has every right. Why not? Everyone loves him...
  • This is why Death Note's Light Yagami is ultimately a villain. Even if you agree with him that criminals should be exterminated, as far as he's concerned, even Kira supporters are just garbage to be manipulated and discarded when they've outlived their usefulness. Poor Takada.
  • Vegeta from Dragon Ball Z certainly fits, specifically around the Androids/Cell arc. He was technically on the good guys side, so a few guys would find his attitude irritating. Even Bulma, who had a child with Vegeta, found his personality grating, but she had a whole 7 years to deal with that later.
  • Jose Porla, the guildmaster of Phantom Lord from Fairy Tail. He decides that no other guild is allowed to be as strong, or heaven forbid stronger than his, and sees Fairy Tail growing in strength as an insult. He decides they must be destroyed, and goes about it in the most sadistic way possible by attacking three unsuspecting members to goad them into attacking, nearly killing their master to break down their spirits, kidnapping their newest member (which admittedly he was hired to do by said member's father), and then when she is rescued goes to destroy the guild if they don't give her back, knowing full-well that Fairy Tail is a guild of Nakama and will never do it. All of this because of HIS EGO!
  • The Homunculus Greed of Fullmetal Alchemist is, well, the embodiment of Greed, and therefore wants everything for himself and anything he does is for the sake of either himself or his own gain. He hates Wrath for killing his underlings - not because he particularly cares about them, but because they're his. Later, when a reborn and amnesiac Greed unknowingly kills off the last of them, he regains the memories of his old manifestation, as well as the memory of his former underlings and what happened to them, triggering him into an explosive rage at the fact that his "possessions" were taken away from him.
    • He doesn't treat his underlings as expendable and he's about as humane as could be hoped for as an Artificial Human formed from the evil impulses of an Eldritch Abomination.
    • He later also subverts this when someone calls him out on his supposed 'desires', causing him to admit that all he really wanted were friends. In truth, his greed encompasses the need to have friends. He's just greedy like that.
    • Envy also falls into a version of this, given that it loves to sadistically harm people, but complains about others not fighting fair on the occasions where they get the better of it. For instance, when Roy Mustang and Riza Hawkeye fail to be impressed with Envy's Shapeshifter Guilt Trip, Envy scolds them for their lack of humanity, because they didn't hesitate before shooting their friends.
    • Pride shows some of this too. He berates Greed for betraying their "family" and then shortly afterward devours his "brother", Gluttony to absorb his powers while Gluttony cries out in agony.
    • Oddly enough, Zolf J. Kimblee seems to be a notable aversion of this. Despite being a sociopath, he has a remarkable appreciation for other humans. He sees the people that he kills as just that - people - and sees it as his duty to remember all of their faces. He even makes the effort to save Edward Elric near the end because he'd decided that Edward was superior to Pride, who was trying to use him as a vessel after discussing how inferior humans were. Still a sociopath, but surprisingly focused on others around him.
    • The primary antagonist of the 2003 anime version can be seen as an example as well. Despite trying to pass herself off as a Well-Intentioned Extremist, it is pretty obvious that Dante is only motivated by her own selfish desires. She has ruined countless lives for the sake of her own immortality and tries to justify it by saying that humans should accept that life isn't fair. Once her plans backfire in her face, she throws a hissy fit.
      • The anime version of Envy is as bad or worse than its original counterpart. A Beta Test Baddie and textbook case of The Resenter, he'll kill anyone he meets for daring to have it better than he does.
  • Mayo Sakaki from Fushigi Yuugi: Eikoden. Miaka was bratty and immature, yeah, but at least she had good intentions; Mayo was a pure, rotten self-centered bitch.
  • Gankutsuou: Although Baron Julian Danglars maintains that he only wants his daughter to be happy and that everything he does is for her sake, he clearly cares more about money and himself rather than his own daughter (or wife for that matter).
  • The title character in Haruhi Suzumiya has this going on. Especially when she drags a senior, and sexually assaults her. And drugs said senior with sake for an amateur movie and mistreats her (It's funnier than it sounds). Let's just ignore the fact that it is. Eventually she undergoes a little bit of Character Development from Jerkass to Jerk with a Heart of Gold.
  • Honey Hunt has the protagonists (Yura) famous celebrity parents, Yukari and Takayuki. But especially Yukari who is hardly at home for her daughter and is very selfish. In all of her interviews she lies and says that she and Yura are close and spend much time together as a result of Takayuki being abroad so often, when in reality she is just as cold and distant as Takayuki. Also, immediately after showing up after being away from home for about a half a month, Yukari coldly announces that she and Takayuki are getting divorced before telling Yura that she can go wherever she wants. Also, while Takayuki was having an affair she was having one of her own with Yura's neighbor and crush, Shinsuke. When Yura finds out about the affair Yukari's response is to smile, declare that Shinsuke likes her more than Yura, that she's going to allow Shinsuke to live with her in a mansion she had bought, and that Takayuki had a baby with his mistress so neither he nor Yukari will have time to look after Yura anymore. She then demands that Yura leave the house. It's eventually revealed that she and her husband were only together for the sake of their careers and their images, they didn't love each other. The two of them even agreed on a rule with each other that they would stay married as long as they hide their own adulterous affairs. After she decided to divorce Takayuki because the press found out about his affair, however, it is shown that she has no intentions of taking care of Yura and merely cared about repairing her image in the eyes of the public because they had originally thought she was the "ideal mom". Seriously, poor kid.
  • Ryoki Tachibana from the manga Hot Gimmick. Although he's obsessed with Hatsumi he's usually far too up himself to ever do anything as pointless as care about her. His response to most of her (considerable) problems is "forget it, just focus on me".
  • When May Wong walks into Kaleido Stage in the second season, she's amazed and pissed off that no one but her sees how wonderful and perfect she is and haven't handed her every lead roll over the current star who worked for everything she has. She gets better, but she'll really make you want to jam your thumbs in your eyes for about a dozen episodes.
    • Leon is the same, in a subtler and colder way. He believes his skill makes him so important he demands script changes and special treatment at the drop of a hat. It turns out he even puts his costars out of commission when he decides they are not worthy of being his partner. If he deems them unworthy, there's no point in them ever continuing to perform. And he actually does that to May herself, seriously injuring her shoulder... which is actually the first step to her Character Development and change of attitude. It'll take Leon WAY more time to defrost. But since he's a white haired pretty boy, fangirls aren't half as hard on him as they are on May.
  • Hibari from Katekyo Hitman Reborn!.
  • Claw from Kimba the White Lion. The main reason he wants to take over The Kingdom of the White Lions is so that he could do whatever he wants.
  • From Liar Game, Yokoya only cared about benefitting himself. He doesn't care if his own teammates who allied with him get money or if they go further into debt.
  • Although it seems doubtful, the Huckebein family in Magical Record Lyrical Nanoha Force also show these symptoms. Every single page in each chapter, they seemed to indicate to readers that they were superior in every way. So far as they dominate the whole story.
  • Miyu Greer and Alyssa Searrs from Mai Hi ME have a variation of this, in that they believe it's all about them: they believe that no bond could possibly be stronger than the one they share with each other, and as a consequence of this, they have no problem with hurting other people for the sake of their syndicate's Utopia Justifies the Means plans. When they are the ones being wronged, though, they lament the injustice of it all.
    • Nao is also purely motivated by self-interest in both the manga and anime. In the anime, she uses her powers to exact revenge on men for the robbery that killed her father and left her mother comatose, and later, on those who she blames for her losing her eye. In the manga, she mainly goes along with the fight against the Orphans so that she can break rules without being held accountable.
    • From the follow-up series, Mai-Otome, Tomoe epitomizes this. Her main motivation for committing evil deeds is in order to get closer to her long-time crush, only willing to follow the rules (apart from facilitating attempted rape and murder) so long as she benefits from it. Even when she's offered to become one of the Big Bad's soldiers, she isn't as much interested in serving him as she is in using her new-found abilities to impress Shizuru and crush her rivals.
  • Mazinger Z: Why Big Bad Dr. Hell wants to Take Over the World? Because when HE was a child and young man everybody abused HIM and nobody respected HIM or acknowledged HIS genius, and HE considers the whole humanity must pay for it -even though most of the people tormented him when he was a child would be old or dead when the series began- and kneel before HIM. Also, when he attended college, he befriended a Japanese exchange student called Juzo Kabuto (who looooong aafter would create Mazinger-Z) and fell in love with another exchange student named Yumiko. When he found out they were engaged, he convinced himself they pretended to be his friends while planning to backstab him. He genuinely believed EVERYBODY was out to get him (long before they WERE).
  • My Bride Is a Mermaid: Lunar becomes convinced that Sun only got engaged to Nagasumi to rub that fact in her face, disregarding the fact that they're only getting married so that one of them wouldn't have to be killed for exposing the existence of merpeople to a human.
  • Naruto gives the following:
    • The first example we see is Orochimaru, one of the most powerful ninja in the first half of the series. To him, everything is about furthering his own goals and he will sacrifice anything for it. He adopts orphans, manipulates them, experiments on them and eventually has them killed when they're of no more use to him. Anything that he doesn't value is worthless unless it gets in his way, in which case he destroys it. If something goes wrong, you can expect that Orochimaru probably had a hand in it out of pure selfishness and dickery.
    • This trope defines everything that's necessary to know about the Uchiha clan in general. The clan's founder started a generations long feud when his brother was chosen to be the successor of the Sage of Six Paths over him. For a few select examples:
      • Madara is an even bigger case than Orochimaru. Madara was mad because his clan wanted to stop fighting the Senju clan, then he was mad because HE didn't get to be Hokage, and then he was mad because he felt his clan didn't respect him enough. When he began going blind, he took his brother's eyes, though whether or not this was by force is intentionally unclear. Madara is a little more debatable because he seems to honestly believe he was doing the right thing for his clan, but he completely ignores their wishes. While it turns out Tobi was lying when he said he was Madara, the real Madara is apparently behind the Moon's Eye Plan, aka 'Brainwash the world into doing what I want.'
      • Then, there's Sasuke, relative of the latter and student of the former. He takes the cake by outright admitting that he's being childish and impulsive... and doesn't care. Despite his reputation, he actually starts out as a lesser example. While he does abandon Konoha in favor of Orochimaru because he doesn't think he'll be able to become strong enough to kill Itachi while there, he doesn't kill Naruto when he has the chance, even though doing so would have unlocked the Mangekyo Sharingan. After Shippuden starts, he starts heading downhill and when he finally meets up with Itachi and after Itachi's death, he takes a flying leap off the slippery slope. He immediately sacrifices his teammates when it becomes inconvenient to save them, attacks the Kage Summit and tries to kill everyone there in his effort to get to Danzo, and then once Danzo is dead decides to kill every single person in Konoha because he believes that the Uchihas (who it turns out were wiped out to preempt them starting a civil war) were wronged in some way and that everyone in Konoha is mocking them by simply existing. In short, not only has his selfishness been turned Up to Eleven, he's gone absolutely nuts. Kishimoto confirmed that Sasuke is "very self-centered, only concerned with himself".
      • Played with in the case of Itachi. He sacrificed his family, his home, his reputation, basically everything, to protect the Leaf and avert the civil war his family's coup would have caused. But he also kept his younger brother alive and repeatedly mind-raped the kid, forcing him to grow up into a bitter obsessive lunatic for reasons that are subject to change at any given moment. To date it's been narrowed down to either because he wanted to die at Sasuke's hands (which he didn't, making his efforts totally meaningless) or because he (allegedly) loved the Sauce too much to kill him.
      • And last but certainly not least. Tobi, or Obito, has shades of this. Is he really doing this to create a better world? Or is he doing this so he can see his beloved Rin again? Also note he (sort of) outright admitted he started the Fourth Shinobi War because Rin died.
  • Parakewl from Tower of God. He demands that people sacrifice themselves for him, cares more about his scores than his comrades' deaths and after insulting everybody and fucking everything up, he demands to be saved because his dream is superior to those of the others.
  • A staple of many One Piece villains. Notable examples include Kuro, Don Krieg, Wapol, and Spandam.
    • Without a doubt, this Donquixote Doflamingo's most defining trait. His desire to "destroy this world" stems from the resentment and anger over the fact that he was unable to return to Mariejois, per his "birthright" as a descendant of one of the twenty kings that created the World Government. When Doflamingo was young, his father made the decision to remove their family of four from the decadence of Mariejois so they could live like "real humans" — perhaps overly idealistic, but nonetheless well-intentioned, only to suffer persecution at the hands of commoners who sought vengeance against the World Nobles. Forced on the run, without any aid, the exhaustion eventually killed Doflamingo's mother, while the males of the family were captured and tortured at the stake. When Doflamingo finally had enough and killed his father, he attempted to return to Mariejois with his brother, only to be rebuffed due to being from a "family of traitors". Doflamingo swore to destroy the very wold they lorded over as gods in retaliation. While his past was genuinely tragic, what sets him apart from all the other characters in the series (including other antagonists) is that ultimately he uses it as an excuse to justify all of horrendous crimes, and still thinks himself above all of humanity as a bearer of the blood of the Celestial Dragons, despite having long lost his status as a World Noble. His tragic past, while wizening him up to the reality of the world, did nothing to make him grow beyond the Spoiled Brat he was as a child. His lack of empathy and self-centerdness is so great that he outright shouts at Luffy and Law that their tragic pasts are nothing compared to the life he's led, showing no sympathy for everything they've lost as well.
      • Even one of his most redeeming traits highlights his selfishness. Doflamingo has an incredible fondness for his highest executives (which consisted of the original members of his crew), calling them his family, and flies into a rage if anyone so much as slights them. Yet he is so self-centered that he won't hesitate to demand personal sacrifices from them, including giving up their lives, if it meant furthering his goals. Granted, many of them would do it, but the fact that he would encourage them to do it if it would help him in any way makes the point still stand — essentially, Doflamingo only cares about them because they are willing to do anything for him. For example, Doflamingo originally intended for Rocinante to eat the Ope Ope no Mi, believing him to be loyal, because its ability would allow him to grant Doflamingo eternal youth — at the cost of Rocinante's life. When his brother betrayed him and fed the fruit to Law in order to save Law's life, Doflamingo started throwing a hissy fit and demanded from his brother Law's location, complaining about how much work he would have in order to instruct Law on the importance of dying for him.
  • Kirino from Ore no Imōto ga Konna ni Kawaii Wake ga Nai seems to believe that the world revolve around her navel, and that's it's up to others to make it so she gets her way, and that they should be berated about it and thankful to her.
  • Ouran High School Host Club's Tamaki seems to have this attitude, but then goes through major character development it turns out he's always been a Messianic Archetype... while still happily bragging about how awesome he is.
    • Tamaki is very self centered but he's also insanely interested in EVERYONE because they're different from him. That's what makes him closer to a Messianic Archetype. While half is interest in other's lives come from how he finds it fascinating, he also does it with rather pure intentions. (Like his love of pleasing ladies comes from his self image of a prince, but a prince wants to make ladies happy...it's rather circular)
  • Hana Mizuki in the manga Papillon.
  • Ryo and Sae from Peach Girl. Though they both eventually become better people as a result of how their selfish actions come to negatively affect their lives and the lives of others.
  • Pokémon: Zoroark: Master of Illusions brings us Grings Kodai. He'll do absolutely anything to get what he wants. And that's the people who believe his Villain with Good Publicity ruse. He outright says this during his Evil Gloating rant that he doesn't give a darn about anyone - as long as he gets what he wants, it's all worth it. That refers to falsely causing a mass panic, Blackmail, kidnapping, and electrocuting a baby in front of its mother.
  • The Emperor in The Tale Of Princess Kaguya thinks that Kaguya refused five high-ranking suitors so she could belong to him.
  • Sayaka from Princess Princess. It doesn't matter to her if she ends up hurting people in the process or if Tooru doesn't feel that same about her. It's all about her and having Tooru for herself. Thankfully, she gets better.
  • In Saint Beast, Zeus intends to lead all the angels along the path of righteousness and anyone who is impure is an affront to his ideal world. He usually reconciles this by purging them out of existence.
  • Souma and Sakurako from Sakura Gari. Initially, it seems as if It's All About Me with them, and that they'll do whatever it takes to get what they want even if they hurt/kill others in the process. They get better, somewhat, by the end though.
  • Lina Inverse in most incarnations of Slayers; while she does take the time to help others (and save the lives of many if necessary), the true reason she often falls into grand adventures in the first place is so she can acquire money among other things, and will manipulate/leave behind her companions for her own sake. Her greed is immense - in one Non-Serial Movie, she destroys a restaurant because she loses the sardine they offered her - which she stepped on herself.
    • His reasons have more meaning than Lina's do, but Zelgadis also slips into this at times in regards to changing his body back to normal.
  • Soul Eater has Black*Star, who frequently proclaims himself the hero (it's Badass Bookworm Maka), insists upon the whole cast/plot relying upon him (long before he had the skill to back up such a claim), and justifies any deviation from this (e.g. 'allowing' Maka to fight Crona for him) as him simply being a 'great' man and warrior. His single-minded attitude recently allowed him his own heroic piece; being the one to rescue Kid from the Book of Eibon. In a different kind of series, he would be the hero.
  • 'Wolf Guy - Wolfen Crest'' has both Ryuuko and Haguro.
  • In The World God Only Knows, Keima comes to the conclusion that the MacGuffin Girls he's seeking are not just girls he's met in the past, but specifically those closest to him (a childhood friend and girls in the same class and/or grade level). He goes so far as to suggest that finding these girls is the reason he was chosen as a spirit hunter in the first place. Narcissistic as it sounds, however, events have so far supported his hypothesis.
  • Unless your name is Mokuba, don't expect Seto Kaiba to show you anything other than cold indifference. Unless Mokuba has been kidnapped, Kaiba has shown he has no problem at all standing back and watching Yugi and company save the world while he mutters insults under his breath.
  • In the second half of Magic Knight Rayearth, Princess Aska of Fahren isn't trying to solve a pollution crisis, like Autozam, or reduce overcrowding in her country, like Chizeta. She just wants to take over Cephiro as though it's a giant toy that someone put in the window.
  • In Rurouni Kenshin, Enishi Yukashiro was unintentionally spoiled from a young age by his elder sister Tomoe, who began to view that he deserved her attention solely. Upon meeting Kenshin, he immediately has a grudge, bites him and badmouths him. When Tomoe sacrifices herself to save Kenshin (giving him his scar by accident), Enishi views this as a murder and devotes the rest of his life into ruining Kenshin's life out of spite. To that end he murders an innocent family who took him in since he hated their happiness, set up the largest arms dealing ring in Asia, gave a fricking battleship to Makoto Shishio, and finally gathered a bunch of warriors who also had a grudge against Kenshin.
  • Elmer C. Albatross of Baccano! has this mentality, although it isn't really apparent until you get to know the guy. He's obsessed with happiness and tries to make everyone he knows smile. Not because he cares about them, no. It's entirely for his own benefit. He's just a sociopath who really really likes smiles.
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