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Credits-Brand Products

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"Jeremy Coons" are the kids' favourite brand of Edited Bys!

A lot of times in the media, credits are just words that fade in and out of the video put in during the post production process. So in most media, a common way to have some variety in the credits is to have them actually exist in the world of the characters. The producer's name on someone's index card, the director on that billboard over there... the sky's the limit. Nobody ever notices or comments on these oddly labeled items.



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    Anime & Manga 
  • Have you ever tasted Baccano! chocolate?
  • To Love Ru's opening credits. Frying pans, notebooks, tires, the tan line of breasts...
  • Manabi Straight!'s OP has the credits spray painted graffiti style onto the setting.
    • Also the case for some (but not all) of the credits in the first opening for Bleach.

    Comic Books 
  • Will Eisner was fond of doing this.
  • Mortadelo y Filemón (1958–1968) included billboards of "Chicle Duglas" in the background.
    • In the eighties, Mortadelo and Filemón, as some other Ibáñez characters, were used as the image of a chocolate spread, "Tulicrem". Some one-page stories were written to promote the brand.
  • In the golden age of British anthology comics, the artists were viewed merely as employees and their work became the sole property of the publishing houses like DC Thompson and IPC. The house artists were therefore absolutely forbidden to sign their work, which had to remain anonymous. This was done to prevent them from being able to assert intellectual property rights or any sort of claim to repeat royalties. Artists found inventive ways around this. In any strip by Leo Baxendale, for instance, you might see a discreet background shop front marked something like L BAXENDALE, PAINTER & DECORATOR, or else a passing works van belonging to L.B. AXENDALE & CO...

    Films — Animation 
  • Shrek's opening credits, various swamp muck "coincidentally" seemed to fall in the exact pattern to match the actors' names.
  • The title for the Toy Story short "Small Fry" is shown as a label on a small box of French fries. And the end credits are shown on an overhead fast food restaurant menu sign.
  • My Little Pony: Equestria Girls – Friendship Games: The first part of the opening credits consists in following a spark of magic over the strings from Twilight's board of weird Canterlot High events, with "Hasbro Studios presents" and the names of the executive producers on cards pinned to the board, as well as the movie title on a post-it over a calendar.
  • In An American Tail, when Tony and Bridget emerge from the wreckage after the cat attack at the market, a bottle of "Pomeroy Hair Tonic", named after co-producer John Pomeroy, can be seen in the background.
  • The beginning credits of Cats Don't Dance have the names of the main crew members appear on various billboards and signs as Danny Cat travels to Hollywood.

    Films — Live-Action 
  • Napoleon Dynamite's opening credits as pictured above.
  • Gentlemen Broncos had the opening credits as the titles of pulp sci-fi novels.
  • The opening credits for Day Watch (not subtitled, at least in English) are visible as reflections on the windshield of the truck Anton and Svetlana are in. The closing credits are shown on billboards and signs Semyon drives past, or so the subtitles say.
  • In School of Rock, the opening credits appear as various posters and on people's shirts in the bar.
  • The closing credits of Employee of the Month (2006) appear on a register's display.
  • The credits of West Side Story (1961) appear as graffiti on walls.
  • The opening credits of My Man Godfrey are on neon signs as the camera pans through part of New York City.
  • Kick-Ass features the film's title as a license plate. Since Kick-Ass was already famous at that point in time, it could be there in-universe.
  • The opening credits of Thank You for Smoking have the actors' names on tobacco packages.
  • The opening credits of Ed Wood have the principal actors' names on B-movie style prop gravestones.
  • Delicatessen has its opening credits using household items to display cast and crew names.
  • The Terminal has the opening credits show up on the airport's split-flap display.

    Live-Action TV 

    Video Games 

    Western Animation 
  • The opening to The Simpsons episode "Treehouse of Horror XVIII" has Marge killing the little people in FOX network ads and cooking them into her meatloaf, with their detached body parts spelling out the title and credits.
    Homer: Mmm... Developed by.


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