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Classic Villain

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"In a comic you know how you can tell who the arch villain's going to be? He's the exact opposite of the hero!"
The Villain, Unbreakable

A quintessential villain, who acts as an evil foil to the hero's personality and is a main block to his journey towards his destiny. These villains will always end up existing as an obstacle to, or as a consequence of, The Hero's Journey, and they generally have the following characteristics:

In a nutshell, a villain who is iconically evil and represents a certain sin deep down, who deceives the heroes to further his own ends, is essential to the heroes' Character Development, and is defeated iconically in a super-dramatic final battle, usually due to his own flaws.

This is extremely common in Disney Animated Canon, where it could be said that any given villain follows this formula, though the Trope Codifiers may be in the works of William Shakespeare, where, likewise, any given villain could fit this mold perfectly.


While not particularly subtle or original, these traits are widely used for a reason and Tropes Are Tools is fully in play. Used correctly as a structure (and not an exhaustive list) these traits highlight both the hero and villain in contrast, hopefully making both more memorable and giving them chemistry with each other, justify the villain's actions in terms of his emotional traits, and gives them a sendoff that feels appropriate to the audience.

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Disney examples:

    Disney Villains 
  • 101 Dalmatians: Cruella de Vil: Luxury (Lust)/Delicacy (Gluttony). It's not that she wants more, she just wants it her way. Wears furs, speaks in an over-the-top manner, clouds of cigarette smoke. Pretends to be friendly with the dalmatians' owners to get access to the puppies. Defeated by being in a crash during a dramatic car chase. Total opposite of the heroes, in spades. She doesn't die, but she's defeated because of her lack of self control (Karmic Defeat?). In the original book The Hundred and One Dalmatians, she suffers a Humiliation Congaall her husband's money was in the furs at her home, so when those were destroyed by the puppies, her black and white hair goes half white, half green from shock. They flee the country to escape their creditors.
  • Aladdin: Jafar. Vice: Ambition. An Evil Chancellor with a black and red motif, which extends to his kingdom when he takes over, Jafar has both a villain song and a kick ass leitmotif. However, his nice and professional demeanor drops when he gets close to getting what he wants, and he's a full-fledged sufferer of Chronic Backstabbing Disorder. Is eventually done in by his own ambition, when his lust for power leave him trapped in a Genie's lamp. Later, in the Return of Jafar, his refusal to do anything about Iago, who has pulled a Heel–Face Turn and who he believes cannot hurt him at all because of his Genie powers, is his permanent undoing when his Genie lamp is kicked into lava, removing him from the series for good.
  • Aladdin: The Series: Mozenrath. Vice: Pride/Envy. A ruthless young ruler with a lust for power to contrast Aladdin's insecurities about becoming a good Sultan. While he's both mighty and cunning, he's also very arrogant, seeing himself as the "Most powerful sorcerer of their generation". He is envious of Aladdin gaining power "the easy way" through his engagement to Jasmine and having the Genie to grant him magical assistance, while Mozenrath had to sacrifice his own hand and a big part of the rest of his lifespan for magical power.
  • Atlantis: The Lost Empire: Lyle Tiberius Rourke. Vice: Greed. A brawny looking man of action compared to scrawny bookworm Milo Thatch, Rourke has no qualms about dooming a whole civilization and fatally shooting its king while making himself rich in the process. He even throws his right hand woman to her death. In the end, thanks to Milo and company, Rourke ends up crystallized and shattered to death.
  • Beauty and the Beast: Gaston. Vice: Pride and Lust. He is not visually distinctive from most Disney heroes and characters, but this is intentional. He is intended to be the complete opposite of the Beast character; the Beast is ugly and has a nasty temper, but is also noble and inwardly kind (though he struggles to make this apparent at first). Gaston is handsome and popular but despicable and inwardly monstrous. Might have been a Lovable Buffoon if he weren't such a complete asshole, but the effect stays the same. Most audiences tend not to take him seriously, as most of the plot moves without him. Has not one, but two songs, plus a reprise - the former and reprise are about how great he is. The Beast spares Gaston's life in the climax, but - proving that he is Beyond Redemption - he stabs the Beast in the back. In doing so, he accidentally falls to his death.
  • Big Hero 6: Yokai. Vice: Wrath. He spends most of the film as a silent (but deadly) enigma, and it's not clear what his primary goal is until his identity, Professor Robert Callaghan, believed to have perished in the fire alongside Tadashi Hamada, is revealed. Yokai's ultimate goal is revenge on Alistair Krei for his role in his daughter's perceived death. He isn't that different from our protagonist, Hiro, though once Hiro snaps out of his revenge-fueled fury, he proves himself different enough; While Yokai makes it very clear that he intends to kill Krei after destroying everything he's worked for, Hiro ultimately spares Callaghan's life and even rescues his daughter. Lampshaded by comic book geek Fred.
    Fred: He's a classic villain. We've seen too much!
  • The Emperor's New Groove: Yzma. Her vice is Ambition, obviously, being the classic Evil Chancellor. As for opposites, she's old, scheming, and malicious while Kuzco is young, impatient, and merely thoughtless; she's pale and wears dark colors while everyone else is tanned and wears bright colors. Doesn't die, but she does get turned into a kitten by one of her own potions. As per nearly everything else in that movie, Yzma is, in a large way, a parody of Disney's own use of this.
    • Kingdom of the Sun, an earlier draft of The Emperor's New Groove: Yzma, again. Her vices here are Pride and Ambition. As in the final film, Yzma is a part of the Royal Court but worries more about eternal youth over power. As we learn in her Villain Song "Snuff Out The Light", Yzma is working with Supai, a being of darkness, to extinguish the light of the Sun and preserve what little of her youthful looks she has left to stay young and beautiful forever. In exchange, Supai is allowed to rule a world of darkness. She'll stop at nothing (including murder, treachery, and lying) just to stay young.
  • Frozen: Prince Hans. Vice: Ambition, with a bit of Envy. Knowing that he could never inherit a kingdom for his own, he intends to take over Arendelle by marrying into the Royal family, and then killing both sisters. Although he's not the direct cause of the movie's main conflict, it was his deceptions i.e. pretending to be Anna's Love Interest and causing her to argue with Elsa over their isolation that triggers the plot into such direction. He also shares a number of similarities to both Anna and Elsa: like Anna, he doesn't get along with his older brothers, and like Elsa, he masks his true emotions. But while the sisters want to reconcile with each other, Hans doesn't as he even plans to rub his newfound achievements in his brothers' faces. While one of Elsa's reasons for trying to control her emotions is to stop herself from harming her loved ones, Hans hides his in order to manipulate others.
  • Gravity Falls: Bill Cipher is Pride with hints of Wrath. Bill constantly flaunts his powers and sells himself as the most powerful thing in existence (for good reason). Though he loses his shit quick when things don't go his way.
  • Hercules: Hades. Vice: Ambition/Envy, and a hefty dose of Wrath. Compared to the other gods of Olympus, who are all aglow with bright colors, Hades is all blacks and greys. Hades is sick of being the ruler of the Underworld and seeks to unleash the Titans in order to take over Mount Olympus from his brother Zeus. To further this end, he has his minions snatch Zeus and Hera's infant son Hercules in order to make him mortal. Unfortunately for Hades, Hercules retained his god-like strength. To make a long story short, by risking his own life to recover Megara's soul from the river Styx, Hercules regains his Godhood and sends Hades down the drain, so to speak. Wrath is another vice for him, as he tends to break down like a Sore Loser whenever something doesn't go his way and uses his minions as punching bags to blow off steam.
  • The Hunchback of Notre Dame: Claude Frollo was also a Pride/Lust villain. He was a Knight Templar who was fully convinced that he was in the right despite Kicking The Dog rather viciously with the Gypsies and Quasimodo, and his lust for Esmerelda drove much of the plot of The Hunchback of Notre Dame. He's one of Disney's creepiest villains, committing more horrible atrocities than many of Disney's worst, and is comparatively worse than the Victor Hugo novel and play that inspired him. And again, he's sure he's a good man.
    Frollo: It's not my fault! I'm not to blame! It is the Gypsy girl, the witch who sent this flame! It's not my fault, if in God's plan, He made the Devil so much stronger than a man!
  • The Lion King (1994): Scar. Vice: Envy/Wrath/Pride, with a dash of Sloth due to him ruining the Pridelands through a mix of laziness and cowardice, and was willing to have all the pride lands denizens starve to death if it meant keeping his throne on Pride Rock. Often stated as the king of all the Disney villains, this guy traumatized many a child with his assassination of Mufasa, and his musical number that's reminiscent of Nazi Germany. Wildly different looking than the other lions, he is copper colored with a black mane (though apparently he resembled Mufasa's much more honorable father, in a bit of a subversion), and was extremely skinny. Is eventually done in by his own cowardice when he blames his horrible actions on his henchmen.
    • Zira from the sequel, too. Vice: Wrath/Pride. VERY angry at Simba for exiling her and feeling her pride hurt by this and her Tyke-Bomb son betraying her.
  • The Little Mermaid (1989): Ursula. Vice: Greed/Wrath. An extremely evil-looking Octopus Mermaid, Ursula uses her crooked contracts and devilish wiles to trick Ariel in allowing her to usurp the kingdom. Has a couple of pet eels and a memorable song number. Gets stabbed by the bow of a ship piloted by Ariel's Prince Charming.
  • Peter Pan: Captain Hook has the vices of Pride and Wrath. Granted, his hatred is directed at a boy who cut off his hand and fed it to a crocodile, but that's really just icing on the cake. While this isn't elaborated on in the Disney film, the novel states that Hook hates Pan because he's so cocky, and because he seems to have good form without realizing it. He clearly hates his crew, ready to claw any of them when they begin to doubt him or slip up in the slightest way, and berates Smee for his incompetence when he's not cowering behind him when the crocodile's about. On top of that, he's fairly foppish, dressing in ridiculously ornate coats when the rest of his crew settles for far more practical clothingnote . He also serves as a perfect foil to Peter in a way few realize. While many suggest that Hook represents adulthood because his actor usually also plays Mr. Darling, Hook's profession of piracy denounces any sort of actual responsibility that comes with growing up. In essence, Hook is not so different from Pan, he's just in an adult body. Of course, he also gets the iconic death in the novel of being kicked by Peter into the crocodile's jaws.
  • The Princess and the Frog: Dr. Facilier: Greed, with a hint of Sloth. He's noticeably lanky and wears a black and purple outfit with a skull-and-crossbones top hat. His low, almost lazy-sounding voice perfect for sweet-talking unsuspecting rubes. Oh, and his shadow is sentient. His name is meant to be a play on the French word facile, meaning "easy", and he's all about cutting corners, which contrasts with Tiana's remarkable (to a fault) work ethic. Much like Ursula, Facilier uses Naveen's desires (for "the green") to tempt him into agreeing to his intentionally vaguely-worded business proposition. Facilier himself isn't above taking the easy way out to further his own goals and has an outstanding debt with his "Friends on the Other Side", a sinister mob of Voodoo demons who run deals with him remarkably similar to the ones he runs with others. Facilier meets his demise when Tiana breaks the amulet given to him by these "Friends", prompting them to decide that he was very unlikely to pay back what he owed them and drag him kicking and screaming to the depths of Voodoo Hell to the tune of his own Villain Song. The last you see of him is his terrified face, forever immortalized on his own gravestone.
  • Sleeping Beauty: Maleficent: Wrath and Pride. She's very visually distinct, looking not just sinister but outright inhuman and demonic, with her greenish skin, yellow eyes, and dark horns. She refers to herself as "the mistress of all evil", reacts to any real or perceived slight with horrific vengeance, horrifically punishes her minions if they fail her, and is willing to inflict a Fate Worse than Death on anybody she considers an enemy. Pretends she's willing to overlook not being invited to Princess Aurora's christening and give her a gift, only to curse her to die on her sixteenth birthday after pricking her finger on a spindle. When the curse is lessened so that she'll merely sleep until the spell is broken by True Love's Kiss, she still doesn't give up, hypnotizing Aurora and making her touch a spindle to ensure her curse comes true. With that done, she shows just how wrathful she can be when she plans to keep Aurora's true love Prince Philip captive until he's very old, just so they'll both suffer even after he kisses her awake. Ends up suffering a gruesome death from being stabbed in the heart when she tries to stop Philip from waking Aurora up.
  • Snow White and the Seven Dwarfs: The Evil Queen. The first Animated Canon villain — adapted from the Brothers Grimm story — personifies Pride in her status as Fairest of Them All, and Envious of her stepdaughter Snow White, becomes horrifically Wrathful, determined to see the girl dead. Her beauty and voice is cold and haughty compared to the warmth and sweetness of Snow White; when she transforms herself into a peddler, she becomes a wretched old hag who plays on the girl's kindness. She succeeds in poisoning Snow White with an apple, and a thunderstorm starts immediately afterwards. Snow White's friends - both the forest animals and the Seven Dwarfs - chase her to the top of a cliff. The Queen attempts to crush them with a boulder, but a bolt of lightning strikes the cliff, sending her over the edge...and the boulder falls after her.
  • Tangled: Mother Gothel: Pride in her youthful looks, which also qualifies for vanity. More than simply befriending the heroine however, she kidnaps her at birth for her youth restorative powers and brings her up as her own child so she can emotionally manipulate her into never leaving her side. She seems sweet and loving, but it's all a ploy. Her out-of-date clothing and curly black hair sets her apart visually from the other characters. She's eventually killed as a result of trying to keep Rapunzel away from the outside world. After mortally wounding Flynn and giving Rapunzel the Sadistic Choice of healing him or going free, Flynn cuts Rapunzel's hair. This destroys her source of youth, causing her to age until there's nothing left of her but dust. Well, that along with the fact that she tripped over Rapunzel's hair (which Pascal was holding up so that it'd be done on purpose) and fell to her death
  • Tarzan: Clayton. Greed. Jane and her father's bodyguard. Unique in that his deception/revelation of being the final villain of the story is impossible to detect until right before he does it, before that is merely seems as though he's trying to keep everyone safe. Accidentally hangs himself when, in a rage, he tries to kill Tarzan.
  • TRON and TRON: Legacy: Master Control is Pride personified, casually says he can run things "900 to 1200 times better than any human," and demands the Programs worship him instead of those puny human "Users." Dillinger Sr. is Greed, Envy, and Sloth. Desiring money and power, he steals Flynn's work and worked to ruin the man instead of working to improve his own programming skills. Clu 2.0 is a lethal cocktail of all seven, with Pride and Envy being his favorites.
  • Wreck-It Ralph: Turbo/King Candy. Wrath, Pride, Envy and a little bit of Ambition as well. In a world of multicolored and interesting arcade characters, Turbo was nominally short, in a white jumpsuit and had an eery yellow smile. His biggest connection is just how similar he is to the hero Ralph: both wanted more out of their lives as game characters, and both went to other games in order to accomplish it. However, Ralph went on to find a friend in Vanellope Von Schweetz and genuinely doesn't want to cause too much trouble, while Turbo's actions are only about getting attention for himself. Angry that the more advanced "Roadblasters" game was taking away attention, he left his game and invaded it, making it crash. Mt. Litwick unplugged both it and his own game in the carnage, and "Going Turbo" came to be synonymous with causing trouble. Later, he enters "Sugar Rush", messes with Princess Vanellope Von Schweetz's code and locks the memories away so he can take the throne as King Candy. He then cons Ralph into destroying Vanellope's new kart in order to save her from an unplugging, when it's all a lie anyways. In the final race, he's revealed as the wicked program he was, and though eaten by a Cybug, he takes control, and plans to invade every game so he can always be the center of attention. The program dies in a beacon of red hot cola as his new Cybug programming drags him to a fiery Light Is Not Good death.
  • Zootopia: Dawn Bellwether. Vices: Ambition, Pride, and a good heaping of Envy. Her villainy is a total secret both from the two heroes and the audience until the climax; she spends the majority of the story posing as Judy's ally, helping her out in her investigation into the missing mammals and giving Judy some much-needed sympathy when she's feeling unwanted at the ZPD just for being a small bunny, thus putting Dawn in the perfect position to stage-manage the investigation from behind the scenes. She succeeds in getting her Bad Boss Lionheart arrested and enjoys the position of great power she wanted, fuelled by the fear of predators 'randomly' going savage. She visually contrasts with Judy, albeit more subtly than other Disney villains - she prefers formal and slightly dorky attire, compared to Judy's very practical police uniform and her rough-and-tumble casual clothes, and at one point late in the movie she even wears charcoal and red. Like Judy, she's a small, adorable creature that apparently has well-meaning intentions, gets no respect from larger mammals and harbours a latent prejudice against predators, but while Judy develops a close friendship with Nick, a fox, that lets her see her old prejudice for what it was and strive to move past it, Bellwether stubbornly clings onto her prejudice, and her idea of 'improving society' is to unite all prey species against a common enemy; she nicely represents what Judy could have become had she not met Nick. Finally, she gets done in by her own pride when she gloats about her Evil Plan to Judy, confident that a savage Nick is about to kill her - it turns out that Judy was never in any danger at all, she and Nick were just putting on a show, and they recorded everything she said, landing in her jail once the ZPD arrive. Had it not been for that, she would have won, plain and simple.

    Pixar Villains 
  • Brave: Prince Mordu: Pride and Ambition. Merida's Evil Counterpart. During the days of the Ancient Kingdom, he let his pride control his deeds and clashed with his brothers and father, and ultimately, he let hate and desire favor him instead of mending the bond with his brothers torn by his pride. His ambition to stage a coup d'état on the throne led to a violent war against brothers, his transformation into a killer demon bear, and his murdering them in cold blood remorselessly.
  • Cars: Chick Hicks wears his Ambition and Pride on his hood, but Envy and Wrath are also present, especially when he's losing. In the beginning of Cars, he's simply a slightly darker copy of Lightning McQueen's own flaws; a car who has languished in the shadows for years behind racing legend Strip "The King" Weathers, and has become a ruthless competitor with an arrogant streak, though not without his Villainous Valor as well. It's no surprise that he's green with envy, and his mocking of Mcqueen eventually leads to the main plot being set in motion. However, whereas McQueen undergoes Character Development, Hicks doesn't change at all. By the end of the movie, he and McQueen are complete opposites in all ways, which helps highlight just how far McQueen has matured. Done in by his Wrath and Pride, Chick ends up disgraced by fans and booed off the stage despite having won the greatest race in Piston Cup history due to his underhanded wrecking of The King leading to McQueen stealing the spotlight from him.
  • The Incredibles: Syndrome: Envy/Wrath. Tons of Wrath. While not exactly completely distinctive, Syndrome is still about a foot or two shorter than most of the characters, and has a notable costume (with a cape), since the heroes called the red and black motif. Decieves our hero into thinking that his inventions had gone rogue, but was actually using them to kill heroes. Biggest explicit body count of any Disney animated villain. Uses technology while the heroes use their own powers, and has a second in command who may or may not be a super and may or may not be romantically involved with him. Is a deconstruction of the stereotypical comic book origin/villain. Defeated when his cape, a symbol of his over the top overcompensation, due to his lack of self-esteem (that's right, we just went psychiatrist on him), is caught in a plane turbine, which then explodes. By Word of God may not be dead, maybe.
  • Toy Story 3: Lotso the Hugging Bear represents extreme Wrath, Pride and Envy all rolled into one Killer Teddy Bear. An Evil Counterpart and Shadow Archetype of Woody and Buzz, he used to be Daisy's favorite toy, but when he was accidentally left behind and replaced by another Lotso, it caused him to believe toys are just "trash meant to be thrown away." As a result, he vented his own anger out at the other toys as the cruel and despotic ruler of Sunnyside Daycare, and has grown to hate children for their constant destruction and abandonment of toys. Woody however, deconstructs his Freudian Excuse, stating that his Freudian Excuse Is No Excuse for his crimes.

Non-Disney Villains:

    Anime & Manga 

  • Szilard Quates from Baccano! represents Gluttony and Ambition, with healthy doses of Wrath. One of the original immortals aboard the Advena Avis in 1711, Szilard became a Mad Scientist when he started "devouring" other immortals, which fueled his lust for perfect knowledge. During that time, he earned a personal grudge with Maiza Avaro due to Maiza rejecting his plans to share the secret of immortality with the world. Whenever he tries to get something he wants, he puts on a polite facade to people he wishes to gain something from; otherwise, he's a sour, impatient old man until something turns in his favor. In the Rolling Bootlegs arc, he suffers a Rasputinian Death through getting mulched by Tommy gun fire, run over by a car, backstabbed, set on fire, his arm sliced in half, and finally consumed by Firo—whom Szilard's creation Ennis taught the method of killing other immortals.
  • Berserk: Griffith is Pride, Greed, Ambition and Wrath. Standing in stark contrast with Guts being a dark badass brooding warrior and hero, Griffith is a seemingly affable political savvy and ambitious leader of the Band of the Hawks. Griffith desires above all else to have his own kingdom at all costs and is constantly motivated by climbing a political later; so much so that when Gut leaves the hand of the Hawks, he attempts to murder him on the spot and after seeing the Hawks don't need him, when offered his own kingdom by the four members of the God Hand, Griffith doesn't even blink at sacrificing his entire army to be slaughtered by demons and whilist raping Casca to spite her and Guts' relationship.
  • Death Note: Light Yagami. Vice: Pride and Wrath. With the Death Note in hand, Light seeks to become the God of a new world cleansed of evil. As if having a God Complex wasn't enough, Light is so egotistical that he can't handle any insults against him — especially suggestions or accusations of him and his actions being wrong or evil — and is so confident in his own righteousness, that his idea of "evil" is anyone and everyone who gets in his way, and Light sees fit to murder thousands to prove his worth as a god. In spite of his handsome appearance, seemingly well-adjusted demeanor and sharp intelligence, Light is absolutely the villain of the story. By the end of the story, Light's pride has gotten so out of control that he can't even fathom the idea of any of his schemes failing. Light's rival L, by contrast, has a dark creepy appearance, eccentric demeanor, is a detective seeking to expose Light and bring him to justice, and is the Hero Antagonist. In the end, Light is undone when he fails to account for his follower Mikami's action, and has his own name written in the Death Note by Ryuk, dying like everyone he's ever killed.
  • Frieza from Dragonball Z. Ambition, Pride and Wrath. Visually and physically, Frieza is the polar opposite of Goku. Goku values and cares for life while Frieza has zero regard for life, not even the lives of his own men. Goku loves and cares for other people while Frieza is driven by hatred and apathy, and is one of the absolute worst sadists of the entire series.
  • Fullmetal Alchemist
    • Father Cornello, ironically. Ambition (planned to use the deceived "followers of the Church of Leto" to destroy Amestris), and in the 2003 anime version, is visually different (pure white skin compared to the dark-skinned Reoleians). A majority of the underling Deadly Sins fit the bill as well, having the personality of their eponymous sin, as well as having a visual difference to the normal citizens.
    • Father (Ambition and Pride) is everything that the series stands against. He claims to have gotten rid of all his sins by creating the Homunculi, but all seven of the deadly sins are still present in him to some degree. He is glowing with light like god, but his true form is a dark, shadowy creature with eyes all over him. His goal is to make himself perfect at the cost of others while the Elric Brothers seek to help those in need more than achieving their own goals.
    • Dante from the 2003 anime series represents Greed and Pride.
  • Hellsing: The Major is a Wrath and Pride villain. The Major has no motive for his crimes beyond his love for war, nor goals beyond wanton death and destruction. He nothing sort of gleeful during his attack on London, watching his enemies, allies and innocent civilians being indiscriminately slaughtered. The Major stands in stark contrast with Alucard, the former being a seemingly jovial case of Light Is Not Good in his outfit and seemingly a mere human, where as Alucard where's dark clothes and red and is a case of Dark Is Not Evil. The Major despises anything not like himself, notably Alucard for not being human, before it's revealed that the Major is a cyborg. Despite Alucard showing humanity that the Major never had, even during his cyborg reveal and all the crimes he committed, still has the gall to proclaim his humanity against Alucard, despite being exactly what he accuses Alucard of; a creature wearing a human guise.
  • Dio Brando from JoJo's Bizarre Adventure is Pride and Ambition personified. He desires nothing more to stand above all others, be it through money and political standing or, once turning into a vampire, pure strength, no matter how many times he has to Kick the Dog along the way or how theatrical he has to be in the process. In Part 1 he dresses in black and red clothes, sits on his throne in a castle surrounded by his inhuman slaves, and is constantly scheming on how get the upper hand on Jonathan. He also has a whopping *four* climactic battles against JoJo. Once in Jonathan's manor soon after becoming a vampire, another one in his castle, another one in an exploding ship that results in Jonathan's death and one in Egypt one hundred years after Jonathan's death. He also acts as a Greater-Scope Villain to most Parts in the franchise, either through direct or indirect influence, such as influencing Pucci's desire to reset the universe and achieve Heaven
    • Yoshikage Kira represents Sloth, Lust and Pride.
  • Nightmare from Kirby: Right Back at Ya!. Sloth, Wrath, Ambition. For the sloth part, he's generally a laid-back sort of tyrant who prefers to kick back and amuse himself with watching the progress of current events. For the wrath part, he enjoys watching others get angry because this anger eventually leads them to be consumed by hatred, which is what he loves. This often gives him a perfect opportunity to use the terrible things they do due to their anger to his advantage by turning them into Demon Beasts/monsters. And for the ambition part, he wants to take over the galaxy by having his Demon Beasts/monsters go down to planets to conquer them. Despite his laziness, he has quite a knack for trickery and deceit, and can absorb attacks into his cape (which is also invulnerable until opened up in the games), making him somewhat of an Invincible Villain, but not without good reason - he's really just a bad dream, meaning he can never be killed and will always come back As Long as There is Evil. It turns out that in addition to only being able to be bested in someone else's dreams, he is actually afraid of his one and only weakness, the Star Rod.
  • Little Witch Academia (2017): Croix Meridies represents Ambition, Pride and Envy. Her appearance is different from the other teachers at Luna Nova Academy who wear Robe and Wizard Hat. She pretends to be friendly with The Hero Akko to further her own ends. She's the complete opposite to Akko: Where as she is young, untalented, impulsive, and selfless and wants to become the best witch For Happiness, Croix is older, talented, calculating, and selfish and wants to become the greatest witch for the sake of it.
  • Kaguya Ootsutsuki from Naruto. Greed and Gluttony. She contrasts the very much human looking protagonists by being a Horned Humanoid with three eyes. Also, unlike the more nuanced villains previously, Kaguya has rather simplistic motivations: absorb all chakra from the world back into her being.
  • The Baron from Oblivion Island: Haruka and the Magic Mirror. Greed and Gluttony. He appears to be wealthy and elegant, but on the inside, he's just a simple creature who likes stealing things. When Haruka's mirror was brought to Oblivion Island, he made the residents think it was stolen from him by bandits just so he could plan to steal that mirror and build a better island. He has a huge fascination with mirrors, and frequently adds them to his collection without sharing with anyone. He was eventually done in when his collection of mirrors collapsed as Haruka and Teo attempted to grab the mirror back from him. While they were successful, the Baron was reduced to a cowardly pig-like creature that he was underneath his robes all along.
  • Sailor Moon: Every Big Bad, in different flavors.
    • Queen Beryl of the Dark Kingdom (a Yandere witch who made a Deal with the Devil) is Lust and Envy.
    • Prince Demande and Wiseman/Death Phantom (a ruthless Omnicidal Maniac who manipulates Puppet King Demande) of the Black Moon Clan is Ambition and Wrath.
    • Mistress 9 of Death Busters (The Antichrist with a love of possessing others) is Ambition and Pride.
    • Zirconia and Queen Nehellena of Dead Moon Circus (A Straw Nihilist who hates everyone and wants to destroy everyone who's happier than her) is Envy and Wrath.
    • Sailor Galaxia of Shadow Galaxia (The Fallen Heroine who now seeks to end all of creation) is Wrath and Pride.
  • My Hero Academia: All for One is pretty much a classicl comic book supervillain, which makes sense given the overall western nature of series. Every other villain has some personal code or ideal they follow that motivates their villainous actions, but All for One stands out as the Greater-Scope Villain of the entire narrative, as his it was his actions that drive the plot from before the series even started. Establishing himself as a Dark Messiah who brought salvation to those who sought him out, he ruled Japan's criminal underworld for decades and stamped out any threat to his empire. Even after being defeated and incarcerated in prison, his presence is still largely felt throughout the entire story.

    Comic Books 
  • Batman: The Joker. Greed and Pride often motivate his evil deeds, but he's largely defined by Wrath; the thief had "one bad day" years ago that led to him falling into a vat of chemicals and emerging as a Monster Clown. Batman, though a vigilante, is on the side of law and order; by comparison the Joker loves destruction and chaos. The men are aware of their status as foils to each other; in fact, Batman was unintentionally responsible for the Joker's origin. Because of this, the Joker believes he is the only one who can kill the Bat — and he will stop others who try to beat him to the deed.
    • The Dark Knight pushes the Order Versus Chaos theme further: while we know this Batman's backstory, the Joker's is never revealed (instead of his appearance being permanent, he wears makeup). The only motivation for this Joker's crimes is to create mayhem and encourage others to let go of their own moral codes in hopes of stopping/avenging it, and he openly admits he needs Batman as a foil because it makes things fun.
  • Doctor Doom. Pride/Envy/Wrath and Ambition in all of their forms. Convinced that he is superior to everything on earth, he is obsessed with proving himself more intelligent than his arch-rival, Reed Richards and also with destroying Richards because he blames him for scarring his face. Aside from his vendetta with Richards, Doom is obsessed with world domination. Perhaps one of the more obvious contrasts, Doom sports a Badass Cape and Power Armor compared to the relatively simple designs the Fantastic Four have in their uniforms.
  • The Dread Dormammu, ruler of the Dark Dimension and long-time foe of Doctor Strange. Pride and Ambition. Dormammu aesthetically actually is not very different from Strange in attire, as both utilize the Badass Longcoat. However, Dormammu is nonetheless a great challenge to Strange, as both are powerful sorcerers, but both also are willing to get their hands dirty in Good Old Fisticuffs. However, Dormammu is a Dimension Lord plain and simple, and his prideful desire to take Earth's dimension has lead him to become Strange's Arch-Enemy, even with a more powerful Eldritch Abomination lurking out there. After all, pride is what Strange had to overcome in order to become Sorcerer Supreme, and Dormammu is dominated by his pride. Furthermore, his pride often leads him to making foolish decisions, like the time he stopped to beat Strange in a fist fight rather than obliterate him with his full magic power. Even more, while he might be a thinker, he is still a Smug Snake, leaving his complex plans constantly beaten down just because he stinks at Xanatos Speed Chess.
  • Obadiah Stane from Iron Man, especially in the movie. Greed and Envy. In addition to Bald of Evil, he is also rather tall and imposing, and is a smooth talker in contrast to Tony's more brash way of talking. While Tony is naive, and thus allows evil acts to happen through inaction, Obidiah is cunning and manipulative, causing many of the events in the storyline. Throughout the movie he pretends to be helping Tony Stark brave the wrath of the stockholders (after his decision to get out of the weapons business), while secretly closing him out. Partway through the movie, it is revealed that he not only is closing Tony out of the company, but he tried to kill him and is illegally trading weapons / dealing with terrorist organizations. Stane's Iron Monger suit in the movie also heavily contrasts with Stark's. While Stark's armor is sleek, colorful, and outfitted with weapons designed for efficiency and precision, the Iron Monger is grey, bulky, and heavily relies on Gatling guns, missiles, and excessive overkill. Stane is eventually brought down thanks to Stark's assistant, falling into the prototype arc reactor after he stole Tony's second miniature version.
  • Red Skull. Ambition, Wrath and pure Hatred. The living embodiment of the horrific evil of Nazism, fed by a difficult childhood where murderous violence was his only release. Unlike Captain America, who is a direct warrior who inspires his fellows into fighting for the greater ideal of America while recognizing his nation's failings, The Red Skull is a manipulator and schemer who seduces his own followers with his foul ambitions of domination and extermination of all who dare oppose him, first in the name of the Third Reich and then for himself alone. He's evil enough that he's not only despised by heroes, but nearly every other comic book villain, and the Nazis themselves.
  • Superman: Lex Luthor. Ambition and Pride with heavy helpings of Wrath and, depending on the writer, Envy and Greed. The Trope Maker of Bald of Evil, Lex Luthor is nowadays a Corrupt Corporate Executive who excels in manipulating the moment and cares little for the fates of people who get in his way, in contrast to Superman, who not only feels that no one is above the law, but has that whole Truth, Justice, and the American Way thing. Lex, who is perfectly fine with ruining the lives of those he needs to get ahead and breaking the law to cement his power, is constantly defeated by Superman, who saves those whose lives he ruins and tends to stop his law breaking before it starts, and despite his Villain with Good Publicity status, Superman not only repeatedly refuses to look away, but pledges to expose and defeat him. As time went on, Lex began to become obsessed with Superman, and, in the current continuity, gave away his Good Publicity status for good (or, at least, for a while) to try to kill Superman with a battlesuit and Kryptonite-laced steroids. Is eventually defeated by his own Pride and Wrath, throwing away his status for revenge. There is also the fact that, while Superman is physically strong, Lex's strengths come from being intelligent.
  • Transmetropolitan: The Smiler. Greed, Pride, Wrath, and is eventually taken down by his Lust.
  • Wonder Woman:
    • Circe is a Proud, narcissistic, shapeshifting Wicked Witch who often uses lies and half-truths. Her opponent is a humble sincere princess who carries the Lasso of Truth.
    • The Cheetah is another example, this being of the Envy and Greed variety. She is a villainous take on the Adventure Archaeologist trope; rather than being depicted as a somewhat roguish but charming and heroic adventurer, Barbara is a manipulative, greedy, murderous thief. She cares for no one but herself and has no respect for foreign cultures, only interested in plundering their treasures for her own collection. Whereas Diana is a beautiful lauded figure granted powers by the gods which acted as gifts to her already present grace, Barbara's gifts from her god put her in excruciating pain and suffering. She sees Wonder Woman as a flawless figure whose popularity and monumental support from friends and gods alike is an insult to Barbara's constant suffering and misery, hence her hatred.
    • Ares traditionally is an example of Wrath taking the role of an Evil War God who derives his power from conflict, from either almost starting World War III or attempting to seize power of Olympus. In stark contrast to Diana's role as a loving ambassador for peace. In addition, in comparison to his fellow Olympians who often dress in robes and togas, he's usually adorned in layered blued armor decorated in spikes and skeletal motifs with a helmet that cover all but his eyes.

    Films — Animation 
  • Balto: Steele is a Pride and Greed villain. Steele is a pure bred Siberian Husky, with black and white fur and quite literally the top dog of the town, while Balto is a grey furred mutt, part husky and part wolf, and the towns outcast. Steele seeks above all praise and adoration from the other dogs, being a Glory Seeker to go with his ego, so much so that he's willing to kill Balto for trying after refusing his help, tries to get his sled team killed for siding with Balto, and willing to condemn an entire town full of children to death all so he can pass himself off as a sympathetic hero to the other dogs. Fittingly Steele and Balto's social positions are switched Balto not only rescues the sled team and the towns children, in turn exposing Steele.
  • Corpse Bride gives us Barkis Bittern as a Greed and Wrath villain. Your classic Gold Digger and The Bluebeard, Barkis seeks to marry young rich women for their inheritance, before murdering them and looting their riches. He does this to Emily and plans to do this to Victoria, only to discover that her family is at risk of going to the poor house, at which point he attempts to kill her and Victor out of spite. In appearance Barkis is a buffish, older, confident and cruel man, with the protagonist Victor being a scrawny, timid, and young Nice Guy.
  • Kung Fu Panda: Tai Lung (envy, ambition, wrath) fits everything aside form the deception part. His appearance is at least slightly special — he's a rare animal, a snow leopard — and he's an Evil Brit by voice. More importantly, the hero's quest is defined by the demand to defeat him, whereas Tai Lung defeats everyone else before facing the hero, Po. He's the complete opposite of Po: absurdly talented from the start and foiled by inner weakness, whereas Po appears as a ridiculous prospect for a kung fu master but prevails in the end by finding confidence. They have a dramatic if humorous Final Battle, and Tai Lung is defeated in a way that highlights his underlying weakness and Po's strength.
  • Kung Fu Panda 3: Kai of many nicknames is filled with Greed, Pride, Envy and Wrath. Visually, he draws parallels with Po, with both being large and mostly black and white. However, Kai is also bigger than Po, and has a lot of Green in his motif, and wields dual blades on chains contrasting with the fists of the kung fu masters. Furthermore, his backstory actually showed he had a connection with The Mentor of the franchise, but turned against him when his greed and pride lead to him stealing the Chi of others. Now years later, he's filled with Envy and Wrath as he's been gone for so long, people only remember him through his connection to Oogway. And he seeks to take everything for himself, while Po gives of himself to his friends and new family. Is ultimately undone when his greed and lack of control leads Po to defeat him via power overload.
  • My Little Pony: Equestria Girls: Sunset Shimmer. Vice: Ambition and Pride. A Pupil of Mine Until He Turned to Evil for Princess Celestia, Sunset Shimmer wants to study powerful magic like the hero Twilight Sparkle, but Sunset wants to do it as a means to get even greater power, and repeatedly insists she's earned things that she clearly hasn't. Her color scheme uses intense reds and yellows, compared to the softer blues and purples of Twilight, and the more muted color schemes of the other characters. Twilight's quest is to stop Sunset from corrupting a magical artifact and return it to its rightful owner — Twilight herself. Sunset becomes Drunk on the Dark Side when the artifact corrupts her because she tries to use its power for her own selfish, short-sighted desires to get revenge on Princess Celestia and her homeland, but Twilight and The Power of Friendship stop Sunset's plans before they can come to fruition. While defeated, Sunset doesn't die, instead seeing the error of her ways and turning good.

    Films — Live-Action 
  • Avengers: Endgame has Thanos who represents Wrath and Pride. When seeing first-hand that all his efforts and hopes for a balanced universe would only result in ruined worlds filled horribly traumatized people, he comes to the conclusion that it's everyone else's fault for not following his vision and appreciating his "gift." Mixing unfathomable Wrath and Pride, like a child flipping a game board over when he realizes he's lost, he resolves to become a god of a new "grateful" universe where he can find the appreciation (read: worship) he feels he deserves, and others won't be able to ruin his work.]]
  • James Bond:
    • Ernst Stavro Blofeld, 007's Arch-Enemy and the leader of SPECTRE, is Greed, Pride, Ambition and Wrath all rolled into one Diabolical Mastermind. All of his Evil Plans are of the Take Over the World variety, primarily involving pitting nations against each other for personal gain, and reacts quite violently whenever a henchman displeases him. Blofeld contrasts Bond by being of modest origins but rising to a position of power in contrast to Bond.
      • His most recent incarnation in Spectre comes with the additional vice of Envy, as he resented the attention an orphaned Bond got from his father, causing him to commit patricide and orchestrate all of 007's misery since Casino Royale (2006).
      • Blofeld's flunkies such as Rosa Klebb, Largo, and Le Chiffre are all driven by Greed. They're primarily motivated to bring in profit to SPECTRE by all means necessary.
    • The titular antagonist of Dr. No isn't just motivated by pure greed after he joined SPECTRE, but also revenge, partly because the Warsaw Bloc and NATO rebuffed his offers to provide his expertise on atomic weapons testing.
    • As with Blofeld, most Bond villains such as Goldfinger, Elliot Carver, and Max Zorin are primarily motivated by Greed, as their schemes revolve around monetary gain from whatever Evil Plan they hatched. Another vice they have is Wrath, as they break down whenever Bond foils their plans, sometimes to the point of killing their mooks. Ambition is another vice for many Bond villains, as they seek to dominate the world through underhanded means.
    • GoldenEye: Greed and Wrath motivate the film's Big Bad, Janus/Alec Trevelyan, who is a ex-00 agent gone rogue. Janus plans to steal from the Bank of England by using the titular Kill Sat and plunge the world economy into chaos in revenge against Britain for betraying his people, who were Lienz Cossacks sent back to Stalin, who had them executed. He also envies Bond for having the luxury of losing his parents to natural causes, while Trevelyan's own killed themselves out of Survivor's Guilt. He essentially shows what Bond could have been had he remained fixated with old scores.
    • Skyfall: Wrath motivates Rogue Agent Raoul Silva, as he wants revenge against M for selling him out to the Chinese. However, M points out that he brought all the misery he suffered upon himself because he hacked into the Chinese spy agencies without clearing it with his bosses.
    • Greed and Ambition are the prime motivators for Max Denbigh/C in Spectre, as it's revealed he aligned himself with Blofeld by enabling SPECTRE to secretly get unlimited access to data gathered by the world's major intelligence agencies without others knowing in exchange for more political power.
  • Immortan Joe in Mad Max: Fury Road is Greed; his defining characteristic is his obsession with ownership of any and all resources in the Wasteland. Tellingly he never refers to his fleeing wives/sex slaves as people. They, and the babies they carry, are his "property" or his "treasures."
  • Captain Vidal of Pan's Labyrinth representing Pride and absurd amounts of Wrath. A Wicked Stepfather obsessed with continuing his legacy, Vidal does not care for others and only uses them as tools for his own benefit. He's pretty much the complete opposite to Ofelia: Where as she is young, optimistic, kind and forgiving, Vidal is older, ruthless, cruel and beyond redemption. The clothes he wears (clean, fascistic grab) not only share a difference to Ofelia wears but to the very rebels he fights, who wear ragged and downtrodden clothes.
  • Jigsaw in the Saw franchise is Envy and Pride. He is so convinced that his philosophy is correct and he is genuinely helping people that he can't conceive of the opposite. Also, his viciousness stems from resentment towards people wasting the gift of life that he is being denied.
  • Star Wars
    • The Sith as a whole have Wrath and Ambition as their personal philosophy, drawing their power from hatred to corrupt and control the galaxy. Their opposition to the Jedi Order makes itself apparent in beliefs and appearance.
    • Emperor Palpatine. Ambition, Pride and Wrath. While his deception is in the first (storyline wise) half of the sextology, he gains his color coded differences in the second half, what with his ultra-aged appearance and stylish black cloak. Is always in dark rooms and such when he is in his Sith garb, and has an ominous theme that plays most of the time when he is onscreen. Done in when he tortures his apprentice's son. Vader doesn't appreciate it and tosses him into an engine exhaust vent. Except for the Force-Ghost and his clone bodies. In that incarnation, he eventually dies trying to possess Anakin Solo.
    • Darth Vader is Wrath and more iconic than the Emperor, and in his own ways- brought to the Dark Side by Anger, clad in black armour and masked, and a very personal relationship with the hero... and definitely qualifies for the classic death scene.
    • Jabba the Hutt from Return of the Jedi is practically Gluttony and Lust incarnate.
    • From the Star Wars Expanded Universe (specifically the Knights of the Old Republic comics), is Haazen. He embodies envy full stop, to the extent that it's eaten up his life; he has a color scheme of dark greys, purples, and reds that sets him apart visually from both other Jedi and Sith characters (fitting, since he considers himself neither); he decieves Lucien into thinking he's his friend and mentor (Lucein snarks at Haazen a lot, but its clear he also relies on him a great deal) and is a Shadow Archetype to main character Zayne Carrick. He also gets a big Karmic Death brought about as a direct result of his own actions.
    • Also The Overarching Villain of The Old Republic era, Sith Emperor Vitiate represents Gluttony, Pride and Lust. He's already immortal (thanks to adsorbing all life on his home plant) But he aims to adsorb all life in the galaxy just to be sure. He sees himself above all overs like they were mere ants. He loves life and every experience that comes with it and seeks to spend eternity becoming everything from a farmer, to an artist, to a simple man. And unlike most sith Vitiate only seems to value power as a means to an end and doesn't seek power for it's own sake. He somehow manages to be even more cruel and Sadistic then even Palpatine.
  • General Zod, Ursa and Non in the Christopher Reeve Superman film series represnt Pride and Wrath. Whereas Superman was sent to his world to live peacefully with the natives of Earth and decides to be its champion, The Phantom Zone criminals choose to come to Earth and conquer it as the supposed right of being innately superior. In doing so, while Superman is like the arrival of a benevolent and humble god, the Trio is a walking/flying armageddon of arrogant selfishness.
  • Elijah Price a.k.a. "Mister Glass" in Unbreakable, (Ambition and Pride) distinguished physically by his malady. In this case his physical contrast with the hero is the actual basis of the plot, and not just a signifier.
  • Film/Valentine has Adam Carr/Jeremy Melton who represents Gluttony and Wrath. If you consider him a villain. Despite not being a classic per se, he ticks a lot of the boxes. First, his sins are gluttony and wrath, with his "Adam" persona having a drinking problem while Jeremy is a Serial Killer whose anger drives the plot; this is contrasted with Kate being a Nice Girl who was even nice to Jeremy when they were young (which is why she's still alive at the end of the film). Outside of the cherub mask he wears while killing, Adam shows a preference for greens and dark blues coupled with a black coat while Paige is a Lady in Red and Kate wears lots of blue. Deceives the main characters and the audience into believing he's not a threat until the end of the film. Achieves half of his goals before the third act (and even manages to achieve all of his goals). While the main characters are a group of friends who bicker, Adam is working alone, has no friends outside of Kate, and despite not having friends is highly competent and dangerous.

  • The Dresden Files Nicodemus Archleone bears Pride in a large swath. He has lived for over two thousand years working as a partner, as he sees it, to a Fallen Angel within his mind. He regrets nothing he has done in his time on Earth as evidenced when he looked upon the Archangel Uriel and his halo's guilt-inducing light and laughed. So caught up in his own brilliance and pride, he can see no flaws in himself. Hero Harry Dresden, likewise suffers from Pride, but his is about his own high expectations for himself. He holds strongly to the ideal "With Great Power Comes Great Responsibility" and any failure in that responsibility, any person he couldn't save or suffered collateral damage from Harry's choices (even if there had been no choice to give a better outcome) weighs on him heavily. He has a minor breakdown at one point over his continued "failings." And when Harry is just winged by the aforementioned angelic halo's light, he averts his eyes and feels guilt over every bad choice he made.
  • Everworld has Senna Wales. Senna represents Pride, Wrath, Greed and Envy. She desires to gain all the magic necessary to overthrow the gods, thus supplanting their positions. She also feels great resentment towards those who've had easy lives while she had to work for all she has.
  • Harry Potter: Voldemort, full stop. Ambition, snake-headed, hissing speech, his time as Tom Riddle in the diary, and everything else. In the end, it's his excessive pride or arrogance that lead to his downfall, since his egocentric worldview means that 1: he constantly underestimates his opponents, even after he is beaten a dozen times, 2: he's a bad judge of character, as he cannot comprehend love and friendship, and doesn't see Snape's Heel–Face Turn and the Malfoy family's betrayal coming, and 3: he refuses to admit he needs and relies on others, treating them as pawns instead of comrades (see the above spoiler for how that worked out).
  • Sauron from The Lord of the Rings. Greed and Ambition to control everybody in Middle-Earth. Though he is incorporeal throughout the book, his ring serves as the primary obstacle to the Fellowship. His powers of deception are entirely unmatched by anybody else in Middle-Earth; his early exploits include fooling a Númenórean king into starting a war against the Valar, which ended disastrously for his kingdom. He even ends up twisting Saruman into serving him (who, incidentally, is also very good at convincing others and thinks he will double-cross Sauron, something Sauron knows all too well). Sauron commands vast armies through his will alone. Frodo and Sam sneak into a fiery volcano to destroy his ring, and he is completely broken.
  • Masks of Aygrima has two examples:
    • The Autarch embodies Envy, Pride, and Ambition. His outfit as ruler of Aygrima is a while cloak and gold mask, making him visually distinct from others. His use of propaganda and thought policing makes everyone in his kingdom fear and respect him. His desire to maintain his power as he ages causes him to envy the young and drain their vitality for himself while planning to steal the body of the main character so he can stay in power. His constant abuse of his special Gift to maintain power contrasts Mara who works against the addictive nature of her Gift and desires a normal life.
    • The Lady of Pain and Fire represents Envy, Ambition, and Wrath and stands as a dark reflection of what Mara could turn into if she doesn't fight her Gift. she's described as being dressed entirely in furs and constantly flanked by a pack of wolves which makes her stand out visually. She despises the Autarch for causing her fathers death and desires to tear through Aygrima in order to usurp him uncaring of the destruction that would be caused by the plan. She befriends Mara by pretending to be a kindred spirit who managed to fight off the effects of her Gift, when in reality she's every bit the violent, egotistical monster Mara fears she'll become. Ultimately she's undone by her own Evil Gloating getting her shot in the head by Mara, and later when she hijacks her body, her over confidence gets her conciousness destroyed by the Autarch.
  • Warrior Cats' main villain Tigerstar represents Ambition and Wrath, and is a visually menacing dark brown tabby with unusually long claws. In the first book he's a mentor to Fireheart and is thought to be one of the greatest warriors of ThunderClan, but he secretly kills the Clan deputy and later plots to kill the leader in order to become leader himself. Eventually he does get his wish by becoming leader of ShadowClan, but by this point he's determined to rule the whole forest and especially to get revenge on Firestar. Just when everything seems like it will come to a head in a final battle, Tigerstar's iconic death - being split open and dying nine times over - comes not at the claws of Firestar, but those of Scourge, another villain he thought he could control. Many books later, he tries to get revenge from beyond the grave, which ultimately does lead to a final dramatic battle between Firestar and Tigerstar, and it ends with them mutually killing each other (with Tigerstar's spirit ceasing to exist.)

    Live-Action TV 
  • The Dark Crystal: Age of Resistance has SkekSo, The Emperor of the Skeksis. A psychotic despot who represents Ambition, Greed and Pride.
  • From Dexter, the Big Bad of the first Season, Brian Moser. His sins are Greed and Envy. He desires a closer bond with his younger brother and desires to eliminate anyone who comes between them.
  • Doctor Who
    • The Master has been repeatedly described as the Doctor's equal and opposite. Pride and creeping madness are what defines him, and motivate him to seek to dominate the entire Universe. Originally conceived as a suave, Wicked Cultured manipulator to foil to the Doctor's more hands-on approach, he became a twisted, physically deformed and Wrathful creature in the Tom Baker years driven by nothing but destroying the Doctor, then returned to a more unstable form of his original suave incarnation in the 1980s. Recently he's changed into a more active, childish and visibly aggressive character (again, to reflect the changes in The Doctor's character). This might be explained by the fact that he's going more and more insane (culminating in Joker-level crazyness coupled with massive Foe Yay). The two's similarity is lampshaded multiple times throughout the show, even by them.
    • Lady Cassandra fits this archetype really well in The End Of The World, being defeated in a rather climatic way by The Doctor for pushing him too far in her plot to seek power in order to extend her lifespan as a "pure" human, putting other people in danger because according to her, they aren't even human either way, forcing him to finish her off. Because of this, a great part of her motivation in New Earth is getting revenge on the Doctor and Rose. She is a very good foil to Rose, having the wealth and charisma that she lacks, but ironically lacking Rose's humanity herself. Since she ends up possessing Rose's body, she turns into something like an evil alter-ego of sorts to Rose for a short time, acting in a more provocative way towards The Doctor and being much more straightforward and honest when it comes to acting in accordance to her feelings towards him. As Cassandra points out, Rose has been looking and while Cassandra takes the blame, It's obvious she was heavily influenced by Rose's heart too, with both girls enjoying the kiss. So the vices related to Cassandra's persona are pride, greed, wrath, lust and ambition.
    • Davros is the other notable archvillain The Doctor has (not counting the countless species that hate him). This man is made of Pride and insanity, even more so than the Master. He is repeatedly betrayed by his own creations, the Daleks because he cannot conceive of them judging him inferior to them, even though he himself programmed them to see any non-Dalek as inherently inferior and worthy only of destruction. To that is added his idea that destruction is the only expression of power: when asked whether or not he would wipe out all life in the Universe should he have that power, he declared that he would without hesitation, since in his mind, such an exercise of power would place him above the gods. In the 2005 revival, he planned to destroy The Multiverse in its entirety, for that exact reason.
    • The Great Intelligence's sin is Wrath, for he wants nothing more than vengeance on the Doctor. Best showcased when he tried to enter the Doctor's timestream and undo all of the Doctor's victories, despite the fact that it would mean the destruction of the universe, as well as the death of the Great Intelligence. And as a bonus, Expanded Universe material identifies the Great Intelligence as an alias of Yog-Sothoth.
  • Petyr "Littlefinger Baelish from Game of Thrones represents Ambition, Envy and Wrath. Unlike his foil, Ned Stark, Peytr wasn't born into nobility or power and had to earn it. Not to mention being a twisted non-action sociopath.
  • Mitsuzane Kureshima of Kamen Rider Gaim. He didn't start out as one, though, starting as a ally to the main hero, but when his darker self got more and more powerful, more uglier traits surfaced, and soon becomes a demonic caricature of a character he was introduced as, culminating into a Quisling to invading aliens from a world-eating forest.
  • Smallville:
    • Major Zod in Season 9: Wrath and Pride. Has all the same powers as Clark, inverted: he gains his abilities under a red sun. His British accent marks him as very different from any member of the main cast, as does his fondness for military dress. He eventually gains the same powers as Clark, and at the same time, takes advantage of him while he is infected with Red Kryptonite, then blames him for the death of one of his men. It's all revealed in the finale, when his ego and rage get the better of him. His men abandon him, and he's defeated by Clark in a very brutal Knife Fight.
    • Lex Luthor, even more so: Pride, Wrath and Envy. He fully contrasts Clark by being not only a physically normal (if very skilled and intelligent) human but also exhibits traits that are Clark's complete antithesis.
  • Khan from Star Trek: Pride till his wife died on the planet that Kirk left them on, then transformed utterly to Wrath! Befriends the heroes in the original "Space Seed" episode. Done in by his pride in the climax, leading directly to Star Trek II: The Wrath of Khan, much of which takes place in a dangerous yet visually arresting nebula. He and his henchmen have a kind of biker band look going for them in contrast to the heroes' clean-cut Starfleet uniforms. Khan may fit better as a Tragic Villain, with Pride and Wrath as his tragic flaws that overcome his otherwise noble nature and eventually push him past the Moral Event Horizon, sealing his fate. Consider all the similarities between Kirk and Khan (such as their arrogance, loyalty to friends, and proctiveness for those who serve under them).
  • Supernatural:
    • Lucifer, obviously, represents Pride, Ambition, and Envy, by wanting to bring upon the Biblical Apocalypse on humanity, out of jealously that his father, God, loves them more than Lucifer. Death even compares him to a "bratty child throwing a temper tantrum", which isn't all far from the truth. Narcissistic and hubristic, Lucifer is the Greater-Scope Villain of the Winchester's lives, with the main misery in their lives all resulting from a decades-long plan to free him from the Cage and bring upon the Apocalypse.
    • Crowley represents Pride and Greed, being a selfish and power-hungry opportunist who worked his way up Hell's hierarchy from a simple demon to Lilith's right-hand man to the King of the Crossroad and eventually becoming the King of Hell himself. He desires power and will do anything to get it, and will go to even further lengths to protect it from those who oppose him. He wants to be feared by every angel and demon, and is not kidding in the least sense if he says that he'll do anything to get what he wants. Best exemplified when he started killing the people whom the Winchesters saved in order to stop them from closing the gates of Hell.
    • Metatron represents Pride and Wrath, as he is incredibly full of himself and self-centered as a result of having been the Scribe of God, and he desires revenge upon all of angelkind due to being forced out of Heaven, leading to him causing the Fall at the end of Season 8 and killing over 1,000 angels. Throughout Season 9, his ego continuously increases while he still retains his affable demeanor, eventually going into full A God Am I mode at the end of it and killing Dean Winchester (but not permanently). And eventually, it is his Pride that becomes his undoing, with Castiel exposing his true intentions to all of Heaven.

    Tabletop Games 
  • Strahd Von Zarovich from Ravenloft is a villain whose main vice is Lust, as he has continually pursued the various incarnations of Tatyana, even though he can never have her. He is also very visually distinct in all of his appearances, although he is often said to pose as his own servant. He is also sometimes depicted inviting the PCs to his Castle, such as in the computer game Strahd's Possession. While he has never been killed, any battle in which the PCs face him is likely to be in Castle Ravenloft, a very dramatic place for a battle.

  • William Shakespeare:
    • Julius Caesar: Caius Cassius. Envy, possibly Ambition. He is also described as having a "lean and hungry look". While pretending to be Caesar's friend, he conspires to assassinate him, and it is not entirely clear (as is often the case with Shakespeare motives), whether he truly believes the stories he feeds Brutus about how Caesar is attempting become dangerously powerful, or whether he is simply jealous of his position and wishes to take it. In any case, he manipulates Brutus and others into conspiring and killing Caesar. His plan backfires when Marc Antony rallies the people of Rome against them, and they are forced to fight in a war, in which Cassius eventually takes his own life after being defeated. (haven't read it in a while, please fill in the gaps)
    • Iago from Othello is a classic example of Envy and Pride. Though not visually distinct, he has lots of asides and soliloquies. Iago has a bit of a reputation among critics. Some serious critics contend that Shakespeare wrote him to be a perfectly primal and archetypal villain, turning him into the embodiment of the Classic Villain, explaining why he is so successful. Applying this characteristic to him makes him come off as a Humanoid Abomination during the play due to how amazingly, egregiously Villainous he is. Also, while he may have no real physical differences to the Good Guys, his speech patterns vary quite a lot; he is the only character in the play to speak both in normal prose (the sign of a common man) which he does in his guise as a humble soldier and loyal friend, and in iambic pentameter (the sign of greater intelligence, education and importance) which he does during his manipulations and soliloquies.
    • Richard III, physically distinguished by his hunch back and limp. His opening soliloquy makes clear his Ambition arising from Envy of the healthy: "... to command, to check, to overbear such as are of better person than myself". A twisted body creates a twisted mind.

  • BIONICLE: Makuta Teridax. Pride, Ambition and Envy. A shapeshifting master of shadows determined to seize the power and respect the Great Spirit Mata Nui had by embarking on a millennia-spanning plan involving putting him to sleep and taking control of his Humongous Mecha body, and going after the whole universe from there. The deception is shown in the prequel chapters, where he impersonates a ruler and turns a city against its heroes in order to further his plot. At his core, as he once described himself and other characters brought up again in Shut Up, Hannibal! moments, he is nothing, lacking true purpose after turning his back on his intended destiny of helping Mata Nui achieve his ultimate goal. It is that rejected destiny that ends up killing him, severe head trauma from a falling chunk of the planet he was supposed to help re-assemble.

    Video Games 
  • AdventureQuest Worlds
    • Chaos Shogun Kitsune. Pride and Wrath. He sided with Chaos in an attempt to restore Yokai Island to its former secluded sanctuary by using the Hanzamune Dragon Koi Blade to release the O-dokuro from the rift of time because he was angry with Emperor Daisho extending Yokai Isle's hospitality to the rest of Lore. His anger eventually got the best of him when the hero opened up a portal leading him right back to the Yokai world.
    • Chaos Lord Tibicenas. Pride. He tried to become as powerful as the Efreet by playing with Chaos magic, for which he was punished by being banished from the Djinn world and made to spend years as an outcast. He used Zahart as his master until Zhoom destroyed his ring so that he could return for revenge against the Efreet. His pride became his own undoing when the Efreet granted the hero's wish to have him strip him of his powers.
  • Sarevok from Baldur's Gate. Ambition, wrath; attempts to ascend to godhood as the new Lord of Murder through a war of sacrifice. Starts off the hero's journey by killing their foster father and sending others to hunt for the hero. Appears as an enormous Black Knight (or as close as you can be without the armour being actually black) with glowing eyes, and speaks in a very deep, powerful voice. Doesn't befriend the hero, but deceives everyone else, both the good guys and the bad guys. (In spite of appearing as an antagonist from the first, he even has a go at fooling the hero in disguise at one point.) Comes extremely close to being able to declare the war he seeks right before being thwarted. The dramatic Final Battle takes place in an ominous underground temple of Bhaal, and the ending cinematic shows the moments right after Sarevok's death as his body disperses into golden dust and his essence rejoins that of his father the dead god. Is physically stronger than the hero, but embraces and becomes a puppet to the essence of Bhaal within him, whereas the hero, whether good or bad according to the Karma Meter, truly conquers its influence.
  • Yuuki Terumi of Blazblue. Represents Ambition, Pride and Wrath, with some child-hate, misogyny and casual racism thrown in for flavour. Dresses in black. Has the snake as his Animal Motif. Deceptive trickster to a tee. He can represent the whole 7 Deadly Sins himself.
  • Handsome Jack of Borderlands 2, representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a ruthless, narcissistic and sociopathic totalitarian dictator with Orwellian goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora, whether it be a bloody 3-year war, slaughtering millions of people with an alien Kaiju, manipulating the system to get what he wants, shooting children, or even using his own daughter as a means to power an ancient alien artifact. In a Space Western powered on Comedic Sociopathy and loot, Jack stands out as a real monster amongst the other villains.
    • You also fight him and the Warrior in a Battle Amongst the Flames, and, as the game allows you to kill him any way you wish, can use the weapons of his own company against him.
  • The Devil himself acts as the main villain of Cuphead, embodying Pride and Sloth. He tricks Cuphead into betting away his and Mugman's souls at his casino, and the only way out is to collect the Soul Contracts of other runaway debtors. Unfortunately for him, the Devil failed to realize that if the boys were strong enough to do his dirty work, they's be strong enough to take the fight to him directly, force his surrender, and release all the debtors from their deals.
  • Dragon Ball Fighterz: Android 21. Vice, Gluttony, and Wrath. An android made up from the cells of the strongest warriors throughout the universe, able to turn anyone she wants into a sweet treat, allowing her to feed on their power and add it to her own. She intentionally doesn't defeat the heroes when she has the chance to do so, because stronger fighters taste better to her. As such, she intentionally lets the heroes power up, to the point they end up stronger than she's capable of handling. When this inevitably backfires on her, she begins losing her mind, turning into little more than a raging madwoman who would turn everyone in the universe into candy just to sate her endless hunger. In the end of all three of the game's story arcs, she's killed by the warriors she let get stronger. The last one sees her killed by her Enemy Without, her good side, pulling a Heroic Sacrifice.
  • Comes up in Fallout:
    • In Fallout: New Vegas, Caesar represents Pride and Ambition. Caesar wishes to recreate the glories of old Rome, building a vast pan-American empire and subsuming all the peoples of the wastes within this new pseudo-Roman identity through conquest and treachery. By contrast, a Good-aligned Courier supporting the NCR or an independent Vegas does the same by instead encouraging the different peoples of the Mojave wastes to work together while letting them keep their unique cultural identities.
    • Again, in Fallout 4, a Minutemen-aligned Sole Survivor is this to Father of the Institute. The Institute sows distrust and fear through the Commonwealth by ruling over the region in secret, like the Illuminati. The Minutemen, by contrast, build open partnerships between communities based on mutual support and trust. For all of Father's talk of how the Institute's technological wonders are the only hope for humanity, their words are empty - it's the Minutemen who truly give the people of the Commonwealth hope.
  • Exdeath of Final Fantasy V. Represents ambition and pride (again). Dresses as a Tin Tyrant compared to a largely unarmored cast. Succeeds in his goal of destroying the crystals to merge the worlds before the heroes figure it out. And of course, ultimately undone by his ambition as he himself is devoured by the Void.
  • Magolor from Kirbys Return To Dreamland. Envy and Ambition. Being the Magnificent Bastard he is, he acted as a friend to Kirby, King Dedede, Meta Knight and Bandanna Dee in order to manipulate and trick them into defeating Landia for him so he could steal the Master Crown from it and become an Evil Overlord. He eventually got what he deserved for betraying them when Kirby and co. teamed up with the four Landias that Landia was made up of and defeated him in a two-phase final boss battle.
  • Malefor from The Legend of Spyro. Ambition, Gluttony, and Pride. He's a power-hungry purple dragon who delights in breaking dragon eggs just for the reason of believing it's Because Destiny Says So. His ambition is to "purify" the whole world by destroying and remaking it. Interestingly, he gets done in by his own disbelief in The Power of Friendship when he is defeated by Spyro and Cynder, just before being sealed away again, this time for good.
  • Ganondorf from The Legend of Zelda. Vice: Ambition. He wants to gain the omnipotent power of the Triforce so he can Take Over the World. Comes complete with Obviously Evil appearance that includes, among other things, slightly greenish-tinted skin and a very dark color scheme on his outfit.
    • In Wind Waker the heroes Link and Tetra/Zelda are large headed children with large eyes while Ganondorf is a towering old man, easily taller than both heroes combined, with a large nose and beard. Curiously, his good counterpart, the King of Hyrule shares a lot of his physical features, distinguishing both of them as relics of the old world.
  • Dr. Wily in the Mega Man franchise represents Pride, Wrath, Envy, and Ambition. He was an equal to Dr. Light, but grew jealous over how Light's work was given attention while Wily's own projects weren't given a second thought. Wily makes several deadly robot masters to Take Over the World, to get revenge on Dr. Light, and to prove to him that he is the superior scientist. In terms of character comparison, Dr. Light is a kindhearted scientist that makes robots to help humanity and is properly groomed while Dr. Wily makes robots to enslave people with and his hairstyle makes him look like he was plucked out of a line up of a Mad Scientist.
  • Persona
    • The Serial Killer from Persona 4. Vice: Lust and Sloth. The killer killed his first two female victims because he considered them "whores" who had been spoiled by his own idea of what women ought to do. From there, he started Jumping Off the Slippery Slope, committing the rest of the murders because he could. Also, he has some rather twisted Straw Nihilist tendencies, believing humanity would be better off in a Lotus-Eater Machine because he feels insecure about his own place in the world. And ultimately, he's just a pawn for the Greater-Scope Villain anyways. He loses to the Investigation Team in the TV world, having accomplished nothing.
    • Black Mask from Persona 5. Vice: Envy. Despite becoming a part of the Phantom Thieves, Black Mask was Driven by Envy, especially of Player Character Joker. That, and having big-time Bastard Angst over how he was treated by his father. In any case, the Thieves rightly point out that their method of Heel–Face Brainwashing could get exactly Black Mask wants. But by this time, Black Mask has caused numerous mental shutdowns, personally killed several people, injured countless others, and sent Japan into chaos. Feeling like he's come too far to turn back now, Black Mask rejects the chance to join the Phantom Thieves and attacks them. His Villainous Breakdown doesn't work, and he's ultimately left a sobbing wreck. Even then, he meets an Uncertain Doom when a cognitive doppelganger of himself shows up, locking himself behind a wall and telling the Phantom Thieves to go on without him.
  • Ghetsis from Pokémon Black and White. Pride and Ambition. He's a robe-wearing middle-aged man who made a plan to Take Over the World by raising his son N to hate other humans and convince him to seperate humans from Pokémon by using the power of one of the legendary dragons that N and his team revives, while Ghetsis acted as The Dragon to him. He then wanted to take advantage of a weak Pokemon-free society by using Pokemon's destructive forces that would be exclusive to him. When N and his dragon Pokémon were defeated by the protagonist, Ghetsis reveals his true intentions and fights the hero, only to lose to him/her. This lead to his Humiliation Conga via losing all of the support he had save the Shadow Triad and having the plan he took years to make become completely destroyed.
  • Otto Destruct in Ratchet & Clank: Size Matters. His apparent motivation is for the technomites to be recognized thanks to the titular duo continuously foiling their plots in the original trilogy, which makes his sins Envy, Pride, and Ambition. His dragon, Luna, is an even better example: "she" manages to befriend the duo before capturing them to clone Ratchet, and is of the Ambition, Lust, and Wrath sins.
  • Iris Sepperin from Rosenkreuz Stilette. Represents Ambition as well as Pride, Lust, Envy, and Greed, with the added fun of Cute and Psycho. She got bored with the world the way it was until she learned what she was capable of and that she was a reincarnation of Rosenkreuz himself, and decided to pit RKS against the Empire for fun - that while also deciding to use her powers to become a god herself. She also serves as the counterpart to Spiritia Rosenberg's Incorruptible Pure Pureness. Like all villains, Iris undervalues love and The Power of Friendship, which, while she didn't die, led to her being punched out by Tia (and Grolla).
  • Risky Boots in the Shantae series is a pirate that employs greed and wrath. Risky always steals what she wants, whether from ruins or from other people, and she won't let anyone get in her way if she is after a particular item. Many of Risky's plans involve manipulating and tricking Shantae as well. After being defeated by Shantae in the first, Risky declares revenge on her and aims to take over the world at the same time. Even after the events of Pirate's Curse where Risky should have learned her lesson after teaming up with Shantae, she decides to stick with being an evil pirate because she can't see herself being the good guy like Shantae is. Shantae has dark skin, purple hair, and red clothes while Risky has purple hair, purple clothing, a purple/red combo for her accessories, yellow eyes with red pupils, and purple skin. The in game sprite of Risky has her clothes colored in black and red while her eyes are black with red pupils.
  • Sly Cooper: Thieves in Time: Penelope Mouse becomes this. Vice: Ambition/Greed/Envy, along with shades of Pride, Lust, and Wrath. A sociopathic woman who desires to make a fortune designing and selling weapons, and using said fortune to Take Over the World. The main problem is that her boyfriend Bentley has no interest in designing weapons, and would rather stay with his True Companions whom he views as his brothers. She decides to kill them both to control him, believing Sly and Murray are wasting Bentley's skills. Eventually, the Cooper Gang found out about her true agendas, and stormed her lair, defeated her, and handed her over to Interpol, with Bentley pointing out that she never considered his own opinions on their goals, destroying their relationship for good.
  • Dr. Robotnik/Eggman from Sonic the Hedgehog represents Ambition, Pride and occasionally Wrath as he constantly attempts to take over the world and remake it in his image. He sticks out from the rest of the cast by being one of the few human characters in the series and wearing red and black. The main protagonist Sonic is also egotistical but is also caring about his friends, while the doctor is ultimately selfish and seeks control over others, going as far as turning animals into robotic minions. His schemes tend to involve either creating a powerful robot to counter Sonic, or capturing an ancient monster to take over the world. Both are thwarted by him underestimating Sonic and his companions or by betrayal by the forces he thought he had perfect control.
  • Bowser of Super Mario Bros. represents Ambition, Lust, Pride and Wrath. He constantly attempts to take over the world and remake it in his image. Also, he always takes the opportunity to kidnap Princess Peach even when doing so is detrimental to his plans. His enemy, Mario, is a Nice Guy who loves helping people, while Bowser is ultimately selfish and seeks control over others. Even when things are going his way, Bowser is always in a sour mood, and when his anger increases, his boss fights become more difficult and intense. He is always beaten because he fails to consider how dangerous Mario and his friends are.
    • Dimentio in Super Paper Mario. Ambition. A harlequin-like villain who wants to remake the world in his image. While deceiving his ambiguously villainous superiors into thinking he's on their side, he essentially deceives the player into thinking he's going to turn out to be on the hero's side the whole time. Turns out that, while his superiors want to destroy the universe completely, Dimentio wanted to remake it into something better (his). After usurping his boss' power, he is defeated after a Final Battle in a nightmarish room covered with his trademark harlequin smile.
  • General Wilhelm "Deathshead" Strasse from the Wolfenstein franchise, especially The New Order, represents a nice combo of Pride and Ambition, with an emphasis on the former. Labeled as "The most dangerous man in the Third Reich", Deathshead has been B.J. Blazkowicz's arch foe since Return to Castle Wolfenstein and his reputation shows, from his diabolical experiments to his cheerfully creepy demeanor. His appearance and age serve as a pretty sharp contrast B.J.'s: Where as Blazkowicz is fairly youthful, muscular and featuring several Aryan features such as blonde hair and blue eyes, Deathshead is old, horribly scarred and frail. Their final confrontation at the end of New Order takes place at Deathshead's castle, during a massive thunder storm, in which the man himself pilots a Mini-Mecha to confront B.J. once and for all.

    Visual Novels 
  • Ace Attorney's antagonists tend to be prideful people who contrast with the main characters.
    • Manfred von Karma represents Pride. He murdered a man who dared stain his perfect win record (which ruined his reputation as the best of the best), but adopted said man's son and essentially blackmailed him by making him believe he was responsible for the murder. The first game is about Phoenix taking him down to save Miles, exposing von Karma's blackmail over him, and the latter's character development is partially about growing past von Karma's wrong teachings and pursuing the truth instead.
    • Morgan Fey of the second and third games represents Envy. Beneath the firm and strict aunt facade she puts up towards Maya and the rest of Kurain Village, she was jealous of her younger sister's superior power, which caused her to lose the position of Master and head the branch family. She manipulates her eight-year-old daughter (among others) to help her get rid of Maya so her descendants can be the head family instead. She's even dressed the part; Fey acolytes tend to wear pink or purple, Morgan is wearing black and red.
    • Dahlia Hawthorne of the third game represents Wrath, a Bitch in Sheep's Clothing who deals with people getting in the way of her plots via attempting to murder everyone involved. She even conspires with Morgan to kick off the Grand Finale of the original trilogy. She also dabbles a bit in Pride, as she doesn't care about anyone except herself.
    • Kristoph Gavin of the fourth game is Pride again, as he sets off an elaborate plan to get Phoenix disbarred (and succeeds) all because he got chosen as someone's defense attorney over him.
  • It's weird how well Monika from Doki Doki Literature Club! fits these points, even though she's not a traditional evil villain. Vice? Envy; she's the only unromanceable character in a Romance Game and tries very hard to change that. Visually different? She can't look very different due to the nature of the story, but there are many subtle hints that she's special. Even though everyone wears the same school uniform, hers is a bit different, and she's the only one with a normal hair colour. Her non-Japanese name is also a hint. She's also the only character who directly faces the screen, which turns out to be anything but random. Deception? She pretends to be just another game character, even though she's got Medium Awareness and sees everything totally differently, and pretends to be a friend to the others like she used to be before she Went Mad From The Revelation of being Trapped in TV Land. She uses this to try to further her agenda of getting chosen as the love interest. Ironically, though, it turns out she wasn't deceiving the player on purpose, thinking they already knew about her Medium Awareness. Achieves part of their goal before the final climactic confrontation? She deletes everything else in the game when nothing else works to get to be with the player. The final confrontation, then, is when she's trapped you forever on a date with her in a room with creepy space outside the windows and with dynamic lighting effects not seen before in the limited Visual Novel graphics of the game. Iconic death? You have to delete her character file, like she did to the other characters, while she's lovingly staring you in the eyes. She literally goes to pieces and takes you on a big guilt trip before having a Heel Realization. (Okay, so she only kind of dies.) Opposite of the hero? This may be coninscidental, but the Player Character is an unambitious loser whose role in the game is to get all the girls falling in love with him, while Monika is a class star who's unromanceable because of her predetermined role in the game. She's also a Foil to the player in the sense that the game aims to evoke Video Game Caring Potential in the player and then shock them by having Monika apply Video Game Cruelty Potential. Obstacle for the hero's goals? Yeah, you can just forget about trying to date anyone else with her around, or playing a nice cute romantic game for that matter.
  • Kotomine Kirei from Fate/stay night. He personifies... well, everything evil, but Ambition and Wrath mainly. He's one of the most physically imposing characters in the entire cast, has a deep voice provided by Joji Nakata, and he (barely) pretends to be allied with the heroes until he does something utterly evil ( kidnapping Ilya and showing off his basement full of peeled orphans in Fate and trying to force the birth of Angra Mainyu in Heaven's Feel) to break the illusion. In Heaven's Feel Kotomine's parallels to Shirou become quite obvious with the classic climactic conclusion being resolved by Kotomine's lack of purpose outside the emptiness that is at both Shirou and his own core. Shirou's nature lies in defining himself through others, which is the same as Kotomine. The reason it is a virtue for Shirou and a vice for Kotomine is that Shirou's self definition lies in aiding others while Kotomine's is in harming them. Lastly, in each of the routes he suffers a karmic and ironic death as a result of his past actions, which in two out of three routes happens when he confronts Shirou in a climactic final battle.

    Web Animation 
  • RWBY: Adam Taurus may be a member of the White Fang, but but beneath his charisma, he has none of the good intentions and noble qualities of his compatriots. Ambitious and power hungry to a fault, he is a toxic Control Freak who is obsessed with getting his way, and he has been explicitly described In-Universe as a living embodiment of spite. He's willing to do anything he deems necessary to lash out at those he feels have hurt him, whether the punishment is truly warranted or not. As Blake's most obvious foil, his clothing sports a heavily angular appearance with no shortage of black and red.
  • Nazo from the Sonic the Hedgehog fan animation Nazo Unleashed. Is Pride through-and-through. He's an embodiment of evil Chaos Energy who desires to destroy the entire world and the Master Emerald so that he can be the most powerful entity in the universe. He accesses the power of the Chaos Emeralds in a similar way to Sonic and Shadow and eventually he becomes Hyper by using the Super Emeralds just like Sonic and Shadow. He is defeated because Sonic and Shadow are fighting for their friends and they all give their fusion Shadic the rings needed to destroy him, and Hyper Knuckles and Super Tails, both friends of Sonic, assist them.

    Web Comics 
  • Xykon of The Order of the Stick, mainly embodying Greed/Ambition with a Prideful streak. Visually distinct by virtue of being undead, complete with white-on-black speech bubbles. He's Roy's opposite in many ways: ruthless and sadistic (in a pretty Chaotic Evil way, though its not explicitly stated) versus Lawful Good, Obfuscating Stupidity versus cerebral leadership, lots of one-liners versus Roy's Straight Man. Any deception on his part has yet to be revealed, but given his character and the nature of the plot so far it would not exactly be a surprise. That said, despite not having the attention span for much real scheming, he's pretty decent at manipulating people when he can be bothered (see the climax of Start of Darkness).
    • He even plays into his Sorcerer class in a dark mirror of Roy as the Fighter. Not only are they a full caster vs the epitome of a completely martial class, but where Xykon embraces the stereotype of Sorcerers as brute force magic users, Roy actively defies the stereotype of Fighters as Dumb Muscle. That said, both of them have a sore-spot when it comes to other people looking down on their class choice based on those stereotypes (Roy insists Fighers are/can be more than that, while Xykon likes to demonstrate just how effective magical brute force can be).

    Web Original 

    Western Animation 
  • Avatar: The Last Airbender:
    • Fire Lord Ozai. Pride and Ambition. Gleefully contributed to the project of his father and grandfather to Take Over the World, switching in the Grand Finale to Omnicidal Maniac and A God Am I to further eliminate all hope in the heart of those who resist him. Through he doesn't face The Hero Aang directly until the Grand Finale, he's the main reason why the Deuteragonist, Zuko, stays so messed up for most of the series. As a Social Darwinist Evil Overlord who chose Kick the Dog as a hobby, he's the direct opposite of Aang, which shows in their final confrontation, where even in defeat, he doesn't understand why Aang spared his life.
    • Ozai's daughter, Azula is motivated by Pride and Ambition as well as a generous helping of psychotic madness.
    • Zhao displays copious amounts of Pride and Ambition which ultimately cause his downfall. His short temper and scorn toward Zuko add Wrath and Envy and as a middle-aged man with striking sideburns, he is definitely visually distinctive from his opponents, all in their teens.
  • Batman Beyond: Derek Powers, crooked CEO turned radioactive monster, stands as a foil to juvenile delinquent turned Super Hero Terry Mcginnis. He is driven by Wrath, Greed, Pride, and ruthless ambition, stopping at utterly nothing to destroy or use anyone in his drive his company as the biggest force in Gotham. His transformation into Blight is especially ironic, with his glowing skeleton showing the monster he hides behind his friendly veneer. When Terry finally confronts him for killing his dad, Blight is unrepentant to the very end, casually quipping, "Do you have the slightest idea how little that narrows it down?", and afterwards presumably perishes.
  • A few examples from Castlevania (2017).
    • The Bishop represents Ambition and Pride. He's a self-righteous older man who hides behind the church he supposedly serves to burn away whatever he sees as sinful while advancing his position.
    • Carmilla represents Ambition, Greed and Wrath. A former sex slave turned Femme Fatale who wants to conquer the world after internalizing all the horrible things that have happened to her.
    • Death represents Pride and Gluttony. An ancient elemental sprit that feeds on the souls of the dead. Death manipulates and uses everyone around him to achieve his ends, all the while carrying an air of arrogance.
  • Codename: Kids Next Door:
  • Danny Phantom has Vlad Plasmius, guilty of Lust and Envy. He's Jack Fenton's Evil Former Friend who was victim to the same Freak Lab Accident that gave Danny Fenton his ghost powers, and as such has a good 20 years of experience with those same abilities. The two share a few "Not So Different" Remark moments, but ultimately, Danny fights for the greater good while Vlad acts only for himself; even he Villainous Crush on Maddie Fenton is shown to be more about having her as a Lust Object than anything meaningful. What's Beneath the Mask becomes clear in the Grand Finale, and as a result everyone, even his old friends, turn their backs on him.
  • The Legend of Korra: There are a few among the main and recurring villains.
    • Unalaq: Ambition, Pride and Envy.
    • Varrick: Ambition and Greed
    • Kuvira: Ambition, Pride and Wrath
  • Looney Tunes
    • The Bully Bulldog from the one-shot Chow Hound embodies Gluttony through and through; he has a cat and a mouse forcibly involved in a complex scheme to get as much steak as possible. When he finally gets to eat his fill, he winds up immobilized and pained from the resulting obesity... just in time for the cat and mouse to "make up" for always forgetting the gravy.
  • My Little Pony: Friendship Is Magic:
    • Nightmare Moon, the Mr. Hyde like alter-ego of night goddess, Princess Luna. Consumed with Envy and Wrath over people enjoying the day but sleeping during her beautiful night, she went Omnicidal Maniac mode on Equestria, attempting to plunge it into The Night That Never Ends.
    • Queen Chrysalis favors Pride with generous helpings of Ambition and Lust. A shapeshifting alien queen/succubus, she is determined to rule Equestria and make its inhabitants cattle to her race, the Changelings.
    • Tirek: Greed and Wrath. Tirek sees all magic as his to take, claiming that it should have been his long ago. Also, he still holds a serious grudge against his brother for betraying him to the princesses and trying to stop his conquest of Equestria.
  • Reboot: Played Straight with Megabyte and Hexidecimal. Megabyte embodies Greed, Pride, Envy and Ambition, appears borg-like, often initiates plots and comes dangerously close to succeeding fairly often. Hexidecimal likewise embodies Sloth, Wrath and Lust (with a few shades of Pride) and appears like a very creepy harlequin. ( And later she subverts this entirely when she pulls a Heel–Face Turn.) Completely averted with Daemon, who could easily pass for a Sprite, has no particular vices, is rarely outright hostile, and dies fulfilling her plans rather than falling in battle.
  • Angelica Pickles of Rugrats may be A Lighter Shade of Black than most example here, but she qualifies. Her vices are many, but the most glaring are Pride, Gluttony, Greed, and Wrath. When she's not messing with the babies' heads For the Evulz, she out to hoard as many toys and sweets all for herself. Being old enough to talk to the grown-ups as well is her greatest advantage. Thankfully, she's a frequent target of Laser-Guided Karma; if she's not found out and punished by the grown-ups, she'll often end up believing her own lies or subject to an ironic humiliation.
  • Aku, the Arch-Enemy of Samurai Jack, is an all-powerful demon Made of Evil who embodies Pride, Wrath, and Sloth. He's the polar opposite of Jack in every way, such as appearance (being a giant demon with pitch-black flesh whereas Jack is a human being clad in white robes), personality (arrogant where Jack is humble, cruel where Jack is compassionate, hammy where Jack is stoic, and when the chips are down, cowardly where Jack is courageous), and abilities (Aku practically Won The Superpower Lottery while Jack is a lone samurai with an enchanted sword). Having flung the samurai into The Future as a last-ditch effort in their initial clash, Aku spreads despair and corruption unopposed, due to Jack wielding the only weapon that can harm him. Throughout the series, Aku seeks to destroy Jack once and for all, but since he cannot confront him directly, he relies on trickery and deals to accomplish this. Thing is, being pure evil means he's practically compelled to be double-crossing and cruel even when it would benefit him to act with honor. In the end, when he has Jack at his Darkest Hour, his arrogance and cruelty are what enable Jack's allies (including the Anti-Antichrist daughter he unknowingly bore) to mount a resistance and give Jack the chance he needed to return to the past and destroy him.
  • Steven Universe has the diamond authority. Yellow Diamond: Ambition, Pride and Wrath. She contrasts the main cast by being more humanoid in design. Unlike the other gems, she has zero regard for life and sees the earth as only a focus of her anger.
  • Megatron from Transformers: Prime. Ambition, Envy, Wrath and Pride. Megatron contrasts with his Arch-Enemy Optimus Prime in two key ways. First, his grey design is curved and angular with large shoulder spikes compared with the more colorful and smooth Optimus and other Cybertronians. Second and more importantly, in his backstory, Megatron and Optimus used to be partners in action, as Megatron sought at first to change how the Elders of Cybertron treated other Transformers. Their key split was that while Megatron sought to be named the next Prime and overthrow the guard with force, Optimus asked that the guard reform and was thus recognized as true prime material despite not asking for it. Overcome with Wrath, Megatron destroyed Cyberton searching for the Matrix of Leadership before bringing his war to Earth afterwards. While he was first thought to be destroyed by his inability to allow his legion of the undead to be destroyed in the Five-Episode Pilot, he came back and his ultimate demise was at the hand of Bumblebee. Reported to be the weakest of the Autobots going into the series, he's struck down with the star saber, which he copied and sought to use to become a god. Killed by beings he thought weaker than himself and beaten because he failed to see the other Autobots outside Optimus as a threat.
  • Villainous: Given the heavy implication that Black Hat's one of the first, if not the first, villains in all of CN history, it shouldn't be a surprise that the man(?) is classic in more than one way. So far, he embodies Ambition, Pride, Wrath, Greed, and Sloth:
    • Ambition: Was once a Galactic Conqueror who enslaved countless worlds and now sells his talents and resources to see other villains succeed over heroes.
    • Pride: To the degree he considers himself the greatest being of evil and that other villains are beneath him.
    • Greed: Runs the biggest supervillain service organization, and is very itchy for money, and other forms of currency.
    • Wrath: Has a frighteningly short fuse.
    • Sloth: Nowadays spends his time sitting at home, letting his minions do all work. Though, this can be justifiable, since he's retired.


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