Follow TV Tropes


Creator / WildBrain
aka: DHX Media

Go To
Current WildBrain logo.
As DHX Media.

WildBrain Ltd. is a Canadian children's entertainment company, formerly known as DHX Media. It is headquartered in Halifax, Nova Scotia.

The WildBrain name dates back to 1994 in San Francisco, when John Hays, Phil Robinson, and Jeff Fino began with animating computer games, and later TV animation.

DHX was founded in 2006 by the merger of two pre-existing companies, Decode Entertainment (of Franny's Feet fame) and Halifax Film (of This Hour Has 22 Minutes), hence the abbreviation. DHX was best known in the United States as the company responsible for My Little Pony: Friendship Is Magic, which was animated at its studio (formerly Studio B Productions of Yvon of the Yukon fame) in Vancouver. Its other series include Littlest Pet Shop (2012) and Sheriff Callie's Wild West. In 2012, the company acquired fellow Canadian company Cookie Jar Entertainment, giving them access to its extensive library of children's content, including that of its predecessor CINAR and DiC Entertainment.


Other acquisitions have included Epitome Pictures (producers of Degrassi) and competing Vancouver studio Nerd Corps Entertainment (Slugterra, League of Super Evil) (which was merged into the main Vancouver operation), the Strawberry Shortcake franchise, 41% of the Peanuts property (Sony Music Entertainment Japan owns 39%, while the Charles Schulz estate owns the remaining 20%), and the British company Ragdoll Productions (known for Teletubbies, In the Night Garden..., etc.).

In 2013, DHX bought Astral Media's youth channels: Family Channel, and the Canadian versions of Disney Junior (both an English-language multiplex of Family and standalone French-language specialty channel), and Disney XD. They were re-organized into the newly-formed DHX Television division. In 2015, DHX Media decided to not renew their rights to Disney's children's programming (which were later picked up by Corus Entertainment). As a result, Disney Junior's English & French channels and Disney XD were re-named Family Jr, Télémagino, and Family CHRGD.


In September 2019, the company rebranded as WildBrain, named after a studio that DHX acquired back in 2010.

Notable television productions from DHX Media/WildBrain:

Alternative Title(s): DHX Media


How well does it match the trope?

Example of:


Media sources: