Jeanette MacDonald was known as "The Lingerie Queen of the Talkies" in The Pre-Code Era, when she worked at Paramount. She regularly wore revealing costumes or was given story excuses to strip to her underwear; in her first film, The Love Parade (1929), she even took a bath onscreen. She once joked, "I’m sure people must say about me, on the screen, ‘Good gracious, is Jeanette MacDonald going to take off her clothes—again?'"
In the same era Betty Blythe was known for being happy to do nude scenes - "A director is the only man besides your husband who can tell you how much of your clothes to take off."
Dolly Parton and Elvira, Mistress of the Dark are essentially also the embodiments of this trope. Both women carefully built (figuratively and literally) their appearances to be appealing and are Ms. Fanservices in every film or TV appearance they have ever made, except for Steel Magnolias for Dolly. Dolly one ups it by playing Miley Cyrus's cleavage-baring, tight outfit wearing aunt on Hannah Montana.
Gwen DeMarco: Well, at least you had a part, Alex. Okay, you had a character people loved. I mean, my TV Guide interview was six paragraphs about my BOOBS and how they fit into my suit. No-one bothered to ask me what I do on the show. Fred Kwan: You were... umm, wait...wait, I'll think of it... Gwen DeMarco: I repeated the computer, Fred.
Ghostbusters (1984): She is over the top Ms. Fanservice in this film, especially after she gets possessed.
Cyd Charisse's legs in any number of MGM musicals.
Megan Fox. She has been in multiple films which pull in many male viewers who like to look at her. Chief among those films were the Transformers movies, which provided Fox her breakout roles. This trope is so well established that the promotional posters for Jennifer's Body have nothing but Fox on the poster with hardly any indication what the movie was about. Even when she's playing a man-killing demon, she's still hot.
Lost in Translation's opening is a close-up Panty Shot of her character sleeping, and then there's pretty much any time her character is alone in her room. The girl does not seem to like pants.
The Spirit has her don various costumes that would count as fetish costumes, including a Nazi one. "Silken Floss is the most beautiful woman in the world," indeed.
She is stripping down to her red lingerie in He's Just Not That Into You. As David Letterman once put it: "I cannot thank you enough." There is also a shot of Scarlett wearing very clingy gympants before she goes for a swim.
Under the Skin is well-remembered for the much-anticipated scenes in which Johansson gets naked onscreen for the first time (even though in the context of the film, her nude scenes aren't particularly erotic). There's also a scene at the beginning in which her character undresses another woman, but again, its appeal is kind of subjective given that the other woman appears to be dead or comatose.
Jenny Agutter spent most of The '70s losing her clothes on film — see: Walkabout, Equus, Logan's Run, An American Werewolf in London — but Logan's Run is really the purest example. Whereas the others only had a scene or two, Jessica 6 spent all of Logan's Run in very skimpy clothing — when she was clothed at all. Sadly for fans of this, at the end of that decade she waved goodbye to Hollywood and hasn't fulfilled this trope since.
Nicole Kidman has a long and proud history of sharing her beauty with the world on screen from the '80s (Windrider, featuring her first nude scenes) to the '10s (Just Go With It).
Catherine Zeta-Jones was doing nude scenes as far back as her film debut in Sherezade when she was barely 20 years old, and her big claim to fame was losing her clothes to Antonio Banderas's sword in The Mask of Zorro.
Director Russ Meyer relies on this trope. Starting with only a few Ms. Fanservices in his earliest films, Russ later considered it ridiculous to only include 1 or 2 essentially Fanservice Extras per film. Over time nearly all of the main and supporting female characters in Russ' films were buxom, long-legged, hour-glass-figured amazons, starting with Faster, Pussycat! Kill! Kill! and including such Cult Classics such as Vixen and Valley of the Supervixens. Somewhat sadly by his last film UP his films had somewhat degraded into surrealistic softcore porn and not his ultimate vision of this trope becoming common in mainstream films.
Brazilian movie A Mulher Invisível and its subsequent TV series have Amanda, an Imaginary Lover, played by one of the hottest Brazilian actresses Luana Piovani, who spends most of the film in underwear.
Of course you aren't real! It's called "ideal woman" because it's something that can only exist in an idea!
American Hustle takes time to deconstruct this with Sydney. She's essentially an Innocence Lost character who decided to reinvent herself as 'Lady Edith Greensly', and the sexy clothing was part of the deal. She uses it explicitly to become The Vamp and partner to Irving's cons. So the Fanservice is just her way of covering up who she really is deep down - but she's also falling apart inside because of the facade - and she desires for a chance to be herself and settle down in a new life.
"I created Edith because I needed her to survive. But I'm done with it now. I am so fucking done with her."
Felicity Shagwell in Austin Powers: The Spy Who Shagged Me. The majority of her outfits are either skin-tight, or show off a lot of skin (Which, considering she's trying to seduce Austin from the get-go, makes perfect sense).
Saint-Exmin in Battle Beyond the Stars, played by the buxom Sybil Danning, wears some very revealing outfits, requiring glue as her nipples kept popping out. Even then the chest area had to be edited for television.
Dracula's brides with one of them being played by Monica Bellucci in her prime, and appearing topless in her introductory scene.
The Brass Teapot focuses a lot on Juno Temple’s body and she spends several scenes in very skimpy outfits.
Unsurprisingly Clara from Byzantium. Gemma Arterton plays an attractive vampire who spends the vast majority of the movie wearing sexy clothing. And Clara's introduction to viewers is giving someone a lapdance in her underwear.
Cabin Fever: Cerina Vincent has numerous nude scenes and for most of the rest of the movie, she is wearing skin-tight sweaters and jeans. There's a slow-moclose-up of her butt in jeans. To top it off, her character, Marcy, changes lovers at the drop of a hat and is shown to be a vigorous lover, even when she's supposedly depressed.
Eva from Caged In Paradiso, who after being picked up by a tribe of amazons in the island she's at, she switches from her orange prisoner outfit to a bikini, which she keeps wearing for the reminder of the film.
Clash of the Titans (1981) had Andromeda, who showed some serious T&A in the movie. Makes sense given her mythological counterpart qualified as this well, being usually depicted naked while Chained to a Rock, although she gets some clothes in the movie.
Class: A 1983 teenage sex comedy. Every 80s sex comedy is required by law to have at least one female character dedicated to fanservice of some type. Virginia Madsen serves that purpose here, with a slapstick scene that ends up with half her blouse being torn off. Her character was indeed well developed and fleshed out.
"Excuse me, Miss Madsen, but aren't you a little, um, big to be going braless under your school uniform blouse?"
Colleen Camp as Yvette in Clue. She is a sexy French Maid who wears a skimpy Hollywood French Maid outfit and his big boobs with Gainaxing effect.
Harley Quinn's costume includes some glittery hot-pants / briefs that leave little to imagination, and she likes to excercise in her cell by doing a Cirque de Solei-esque acrobatic routine in her underwear. Plus, during, the movie, numerous shots tend to show her from behind.
MAD addressed this directly in their parody of Fantastic Voyage as the main characters going on their mission give their exposition introductions. She says: "I'm going because wait and see how I look in a skin-tight diving suit!"
A lingering shot of Abby, Zoe, and Kim's asses (the latter two wearing painted on jeans), as they strut towards Stuntman Mike's wrecked car.
The opening shot is of Jungle Julia's ass.
Tara (the busty groupie that Nick hooks up with) and Zoe (the girl who "only does two at a time") in Hot Tub Time Machine. Both women have very small roles, yet both appear topless. One of the red band trailers for the film consisted solely of alternate topless footage of Tara bouncing up and down in the tub.
Miranda Cosgrove in The Intruders spends a lot of her indoor scenes wearing a camisole and skimpy shorts; a bath towel scene; and dressing up to attend a pool party.
For Your Eyes Only: Melina Havelock. Played by Carole Bouquet, she is an undeniably beautiful woman, but she is never seen in a skimpy swimsuit, dresses quite sensibly in general, and does not have sex with Bond until the final scene in the film.
GoldenEye: Natalya Simonova. Again, played by an undeniably attractive actress, but attired in office clothing for much of the film, and combat fatigues for the rest. There is exactly one scene of her in a bikini, but the camera does everything it can to focus on her face instead.
Quantum of Solace: Camille Montes, for similar reasons as the above. It's also probably for the best in this case, since the character is a victim of rape and portraying her as a sexpot would have been very awkward. Appropriately, Bond doesn't bed her.
Kalique Abrasax in Jupiter Ascending is introduced taking a bath and and she comes out of it with a fully-naked rear shot. She also wears a couple of gorgeous dresses.
In Jurassic World has Claire Dearing effectively disrobing to more "practical" attire for the island jungle. Owen's briefly at a loss for words at this. She then discards her business outfit for an very appealing tank top around the end of the movie.
Several of the women of Harlem completely undress and dance on the city walls to distract the enemy in Kenau. This is a Dutch movie after all.
Ann Darrow wears a silk slip after she loses her dressing gown when she and Jack Driscoll escape King Kong cave in King Kong (2005).
Averted with Roxy, despite being young and beautiful. Not even the scene where she swims nor when she gets all dressed up to seduce another young and beautiful girl play up the sexy.
The viewer gets a view of Princess Tilde's backside in one of the closing scenes just before the Rescue Sex.
The Remake of The Last House on the Left, where the bad girl barely wears anything in the last half, and actually strips off her t-shirt within seconds of being introduced. Also for the gorn crowd, the evil teens' abuse victims are killed while stripped down, as well as the bad girl, who is wearing only her panties as she fights with the heroes. And then she's grazed on both sides of the head and knocked against the bathroom wall, and left bleeding out in a sexually suggestive pose. For a thriller which doesn't focus on this aspect in dialogue, it sure relished the Male Gaze in the way it was shot.
Lifeforce: Some viewers were under the impression that it would be an actual science fiction movie as opposed to "Naked Vampire Chick from Outer Space played by an ultra gorgeous Mathilda May". It also featured Patrick Stewart, though, so it wasn't all bad.
Mostly averted with Henley (who got her start as an assistant, where part of her job was presumably to invoke this trope). For most of Now You See Me, short skirts are her limit. Played straight in her introduction shot, which features her stripping into a glittery swimsuit for an escape act.
Sorina, the female character that gets prominently displayed the most in Pain and Gain.
Both Jessie and Christina from Project Almanac. Christina spends the entire Lollapalooza montage running around in a bikini top, while Jessie spends one scene wearing nothing but a towel.
Angela Vidal from the [REC] franchise mostly wear form fitting tank tops, mostly ditching whatever shirt is wearing over her tank top in the first and fourth movie, it is however Fan Disservice in the second movie as she's completely bloody and disheveled due to her being possesed.
Also to her counterpart from the America remake Quarantine who wears an white tank top after removing her shirt.
In R.I.P.D. Roy's avatar is played by supermodel Marisa Miller, who has posed for both Victoria's Secret and the Sports Illustrated Swimsuit Issue.
In Raptor Ranch We're introduced to Abbi in her undies. Later, her misogynistic boss makes her wear a typical "Valley Girl" outfit consisting of a tied off blouse, daisy dukes, and red pumps. She's not amused, also she loses her jacket when a Dinosaur grabs her by her jacket, keeping her in cleavage baring tank top for the remainder of the movie.
RENT: Mimi. The stripper. Even though she's a complete wreck of an addict and dying of AIDS.
Nicole Carrow from Rest Stop wears less clothing as the movie goes on, that by the end she just wears a bra.
Trash (played by Linnea Quigley) in Return of the Living Dead: She strips in an early scene, then basically spends the entire film wearing only legwarmers. Becomes Fan Disservice once she becomes a naked zombie, though she doesn't look too different in that form. Writer/director Dan O'Bannon has said that when he saw more females in audiences than he expected, he wished he'd thought to show male characters naked, too, for the sake of equal opportunity Fanservice.
Blake Gaines' first scene in San Andreas has her in a bikini; later she's wearing an form-fitting tank top; and spends the last portion of the movie with her clothes soaking-wet. Not to mention the movie-length Gainaxing contest between her and her mom Emma Gaines (which is what happens when you cast Carla Gugino and Alexandra Daddario as mother and daughter).
Ashlynn Yennie, as pyschiatric halfway-house resident Emily in The Scribbler, is pretty much buck-naked the entire time she's on-screen. Her final appearance before dying has her wearing a dress.
The 3 female characters from Slashers, Rebecca Galley who wears an midriff baring tank top, Brenda Thompson who spends portion of the movie in a black bra and Megan Lowry who ends up topless twice during the movie and ends up wearing Rebecca top after the latter is killed.
In Spiders the lead character Marci Eyre, wears less and less clothing as the movie goes on, she was first seen discarding her denim jacket, she then unbunttons her red overshirt and when she and her friend fall into a Giant Spider's web she's forced to get rid of her red shirt in order to get out, leaving her in just a white form fitting tank top which she continues to wear for the reminder of the film. She also gets her clothing soaking-wet for portion of the movie.
Wild Wild West: Salma Hayek's character sure does look good. It helps that she spends a good chunk of the film in little more than a corset. Hayek's character is a particularly gratuitous example, as she's basically extraneous to the film's plot.