For Your Eyes Only: Melina Havelock. Played by Carole Bouquet, she is an undeniably beautiful woman, but she is never seen in a skimpy swimsuit, dresses quite sensibly in general, and does not have sex with Bond until the final scene in the film.
GoldenEye: Natalya Simonova. Again, played by an undeniably attractive actress, but attired in office clothing for much of the film, and combat fatigues for the rest. There is exactly one scene of her in a bikini, but the camera does everything it can to focus on her face instead.
Quantum of Solace: Camille Montes, for similar reasons as the above. It's also probably for the best in this case, since the character is a victim of rape and portraying her as a sexpot would have been very awkward. Appropriately, Bond doesn't bed her.
Jeanette MacDonald was known as "The Lingerie Queen of the Talkies" in The Pre Code Era, when she worked at Paramount. She regularly wore revealing costumes or was given story excuses to strip to her underwear; in her first film, The Love Parade (1929), she even took a bath onscreen. She once joked, "I’m sure people must say about me, on the screen, ‘Good gracious, is Jeanette MacDonald going to take off her clothes—again?'"
Director Russ Meyer relies on this trope. Starting with only a few Ms. Fanservices in his earliest films, Russ later considered it ridiculous to only include 1 or 2 essentially Fanservice Extras per film. Over time nearly all of the main and supporting female characters in Russ' films were buxom, long-legged, hour-glass-figured amazons, starting with Faster, Pussycat! Kill! Kill! and including such Cult Classics such as Vixen and Valley of the Supervixens. Somewhat sadly by his last film UP his films had somewhat degraded into surrealistic softcore porn and not his ultimate vision of this trope becoming common in mainstream films.
Dolly Parton and Elvira, Mistress of the Dark are essentially also the embodiments of this trope. Both women carefully built (figuratively and literally) their appearances to be appealing and are Ms. Fanservices in every film or TV appearance they have ever made, except for Steel Magnolias for Dolly. Dolly one ups it by playing Miley Cyrus's cleavage-baring, tight outfit wearing aunt on Hannah Montana.
Gwen DeMarco: Well, at least you had a part, Alex. Okay, you had a character people loved. I mean, my TV Guide interview was six paragraphs about my BOOBS and how they fit into my suit. No-one bothered to ask me what I do on the show. Fred Kwan: You were... umm, wait...wait, I'll think of it... Gwen DeMarco: I repeated the computer, Fred.
Ghostbusters (1984): She is over the top Ms. Fanservice in this film, especially after she gets possessed.
MAD addressed this directly in their parody of Fantastic Voyage as the main characters going on their mission give their exposition introductions. She says: "I'm going because wait and see how I look in a skin-tight diving suit!"
Cabin Fever: Cerina Vincent has numerous nude scenes and for most of the rest of the movie, she is wearing skin-tight sweaters and jeans. There's a slow-moclose-up of her butt in jeans. To top it off, her character, Marcy, changes lovers at the drop of a hat and is shown to be a vigorous lover, even when she's supposedly depressed.
Megan Fox. She has been in multiple films which pull in many male viewers who like to look at her. Chief among those films were the Transformers movies, which provided Fox her breakout roles. This trope is so well established that the promotional posters for Jennifer's Body have nothing but Fox on the poster with hardly any indication what the movie was about. Even when she's playing a man-killing demon, she's still hot.
Brazilian movie A Mulher Invisível has Amanda, an Imaginary Lover, played by one of the hottest Brazilian actresses Luana Piovani, who spends most of the film in underwear.
Of course you aren't real! It's called "ideal woman" because it's something that can only exist in an idea!
The Remake of The Last House on the Left, where the bad girl barely wears anything in the last half, and actually strips off her t-shirt within seconds of being introduced. Also for the gorn crowd, the evil teens' abuse victims are killed while stripped down, as well as the bad girl, who is wearing only her panties as she fights with the heroes. And then she's grazed on both sides of the head and knocked against the bathroom wall, and left bleeding out in a sexually suggestive pose. For a thriller which doesn't focus on this aspect in dialogue, it sure relished the Male Gaze in the way it was shot.
Class: A 1983 teenage sex comedy. Every 80s sex comedy is required by law to have at least one female character dedicated to fanservice of some type. Virginia Madsen serves that purpose here, with a slapstick scene that ends up with half her blouse being torn off. Her character was indeed well developed and fleshed out.
"Excuse me, Miss Madsen, but aren't you a little, um, big to be going braless under your school uniform blouse?"
She is stripping down to her red lingerie in He's Just Not That Into You. As David Letterman once put it: "I cannot thank you enough." There is also a shot of Scarlett wearing very clingy gympants before she goes for a swim.
Wild Wild West: Salma Hayek's character sure does look good. It helps that she spends a good chunk of the film in little more than a corset. Hayek's character is a particularly gratuitous example, as she's basically extraneous to the film's plot.
Trash (played by Linnea Quigley) in Return of the Living Dead: She strips in an early scene, then basically spends the entire film wearing only legwarmers. Becomes Fan Disservice once she becomes a naked zombie, though she doesn't look too different in that form. Writer/director Dan O'Bannon has said that when he saw more females in audiences than he expected, he wished he'd thought to show male characters naked, too, for the sake of equal opportunity Fanservice.
Lifeforce: Some viewers were under the impression that it would be an actual science fiction movie as opposed to "Naked Vampire Chick from Outer Space". It also featured Patrick Stewart, though, so it wasn't all bad.
G.I. Joe: Retaliation: Lady Jaye in a sexy dress, infiltrating a White House party. And before that, skimpy sport attire.
Jenny Agutter spent most of The '70s losing her clothes on film — see: Walkabout, Equus, Logan's Run, An American Werewolf in London — but Logan's Run is really the purest example. Whereas the others only had a scene or two, Jessica 6 spent all of Logan's Run in very skimpy clothing — when she was clothed at all. Sadly for fans of this, at the end of that decade she waved goodbye to Hollywood and hasn't fulfilled this trope since.
Mostly averted with Henley (who got her start as an assistant, where part of her job was presumably to invoke this trope). For most of Now You See Me, short skirts are her limit. Played straight in her introduction shot, which features her stripping into a glittery swimsuit for an escape act.
In R.I.P.D. Roy's avatar is played by supermodel Marisa Miller, who has posed for both Victoria's Secret and the Sports Illustrated Swimsuit Issue.
Nicole Kidman has a long and proud history of sharing her beauty with the world on screen from the '80s (Windrider, featuring her first nude scenes) to the '10s (Just Go With It).
Catherine Zeta-Jones was doing nude scenes as far back as her film debut in Sherezade when she was barely 20 years old, and her big claim to fame was losing her clothes to Antonio Banderas's sword in The Mask of Zorro.
Unsurprisingly Clara from Byzantium. Gemma Arterton plays an attractive vampire who spends the vast majority of the movie wearing sexy clothing. And Clara's introduction to viewers is giving someone a lapdance in her underwear.
Amy Adams in American Hustle. No one will forget her cleavage (and legs) in various different outfits. Plus in one scene she's sporting a thong, and she also has a very, very brief topless shot.
The Brass Teapot focuses a lot on Juno Temple’s body and she spends several scenes in very skimpy outfits.
Felicity Shagwell in Austin Powers: The Spy Who Shagged Me. The majority of her outfits are either skin-tight, or show off a lot of skin (Which, considering she's trying to seduce Austin from the get-go, makes perfect sense).
Paz de la Huerta in Enter the Void. The stripper scenes are just the tip of the iceberg of full frontal nudity.
Ashlynn Yennie, as pyschiatric halfway-house resident Emily in The Scribbler, is pretty much buck-naked the entire time she's on-screen. Her final appearance before dying has her wearing a dress.
Miranda Cosgrove in The Intruders spends a lot of her indoor scenes wearing a camisole and skimpy shorts; a bath towel scene; and dressing up to attend a pool party.
Tara (the busty groupie that Nick hooks up with) and Zoe (the girl who "only does two at a time") in Hot Tub Time Machine. Both women have very small roles, yet both appear topless. One of the red band trailers for the film consisted solely of alternate topless footage of Tara bouncing up and down in the tub.
Both Jessie and Christina from Project Almanac. Christina spends the entire Lollapalooza montage running around in a bikini top, while Jessie spends one scene wearing nothing but a towel.
Several of the women of Harlem completely undress and dance on the city walls to distract the enemy in Kenau. This is a Dutch movie after all.
The Unknown: Nanon (Joan Crawford) is this in Alonzo's act. In the act and out, she spends a good bit of the movie in her stage costume of a tank top and hot pants.
Suicide Squad: Harley Quinn's costume includes some glittery hot-pants / briefs that leave little to imagination, and she likes to excercise in her cell by doing a Cirque de Solei-esque acrobatic routine in her underwear. Also the Ehchantress, who despite her unkempt and scraggly appearance, looks very fine◊ in a Chainmail Bikini.