- In an episode of 2 Stupid Dogs, Little Dog tried to use a cat puppet to distract a cat. During his long-winded introduction to the cat, he twice claimed to be "a cat, not a puppet" and ended stating he was "definitely not a dog".
- 850 Meters: While in a place full of skeletons, the knight hears someone talking and assumes it's a nearby skull. Once he figures out it's a magical compass being worn by the skeleton, he imagines a headline stating he found a magical compass and totally knew it wasn't the skull speaking.
- From Adventures of Sonic the Hedgehog:
- The Amazing World of Gumball episode "The Bros" has Darwin preempt Gumball immediately after learning about Gumball's plans for Penny.Darwin: I AM NOT MAKING A SCENE!!!
Darwin: AND I AM NOT JEALOUS OF PENNY!!!
- In American Dad!:
Francine: Has your boss called to offer you your job back yet?Stan: Nope, he didn't call me an hour ago. Or maybe it wasn't more like an hour and a half ago.
- In "Stan Of Arabia: Part 2":
Steve: There's a cure for ick! I picked some up at a pet store!
- "Oedipal Panties" has:
Klaus: Oh, that's great news! What a wonderful fact that I'm just finding out just now!
Steve: Wait a minute...
Klaus: What are you suggesting? That I deliberately infected you with ick so your friends would ostracize you and you'd be forced to stay home and keep me company? Don't be ridiculous!
- Inverted in the episode "Not Particularly Desperate Housewives", after Linda saves Francine's life by kissing her, which causes her would-be killers to spare her lifenote .Francine: And that fake lesbian kiss—what a great idea!Linda: Fake? Oh yeah. Of course. Fake.[Stan arrives]Francine: Oh, hi, Stan.Linda: Oh. That's your husband. I'd better get home to my husband, because I love him, and I'm so sexually attracted to him. (nervous laugh) Oh, yeah. He's got the good stuff. Oh, yeah.
- Also inverted and combined with Bait-and-Switch in "Black Mystery Month", when Steve learned of a conspiracy and was warned that he was being watched, followed by a car ramming into the telephone booth moments after Steve leaped out:Driver: Sorry! I'm not trying to kill you. I'm just a drunk driver.
- Animaniacs. The therapy that Thaddeus Plotz and Wakko Warner receive for their coulrophobia: "A clown is my friend. A clown will not bite me and throw me in the basement. A clown is not a big spider..."
- In an episode of Aqua Teen Hunger Force, Frylock kills a man and transplants his brain into the man's body to impress a woman. When the police come to arrest him, they ask if he's seen anyone resembling a police sketch of Frylock's original body. He responds, "French fries? That's ridiculous. Who'd want to date someone with french fries growing out of his head?" Naturally, the policeman points out that he didn't ask that particular question.
- A slight variant in Archer:Archer: Wow, that was impressive! Not many women can bring me to orgasm with my mother in the room. [beat] I would think.
- A more usual example:Archer: What is it with serial killers and skin?
Krieger: I'm not a... serial killer!
Archer: Wait, why did you emphasize the word "serial"?
- In "The Honeymooners", A livid Malory shouts a suspiciously specific premeditated murder threat that also carries the implication that she's done it before. A fact that Ray lampshades:Malory: I am literally going to kill him.
Ray: Well, figurativ—
Malory: Literally! I'll lure him to my condo in Miami, drug his Steak au Poivre, drive him out to the Everglades, slather him with rancid chicken fat, and toss him to the gators.
Ray: That's pretty specific for a hypothetical.
- Another example:Boris: Did you just now have telephone call?
Katya: No, don't be an idiot. Also, I must go to America. Unrelated to the telephone call that I just did not receive.
- A more usual example:
- In Batman: The Brave and the Bold episode "Menace of the Madniks", Booster Gold specifically denies being in any way to blame for the Apocalyptic wasteland. It takes Batman about three seconds to realize he's been meddling with Time Travel.
- In the Bump in the Night episode "Not of This Boy's Room", Bumpy is accidentally kidnapped by aliens. Upon meeting one of them, Bumpy asks the alien if they are planning to do anything bad to the planet. The alien specifies that they have no such plans.
- In an episode of Courage the Cowardly Dog that takes place in China, after Courage defeats the villain, background character, Di Lung, who is acting as the villain's right-hand man in this episode, is found de-boning Muriel. When Courage goes to stop him, he insists that he isn't "de-boning" her, but is "re-boning" her and begins putting her bones back in.
- There are so many in Danny Phantom, listing them all could take up an entire page.
- From the Daria episode "Daria Dance Party":Daria: Why do you have to go to the dance with a cheerleader?
- Darkwing Duck does this several times...
- ...starting in the very first episode:Gosalyn: I don't know anything about a pig, and I was nowhere near the boys' bathroom at the time!
Mrs. Cavanaugh: What pig?
- Also, from the episode "Adopt-A-Con":Darkwing: Hold the phone. You're not Megavolt; you're Tuskerninni, in a really bad Megavolt disguise.
Tuskerninni: I am not Tuskerninni, and this is an excellent disguise!
- ...starting in the very first episode:
- Dexter's Laboratory: In "Sis-tem Error", Dee Dee accidentally deactivates the lab's machines and spends most of the episode trying to keep Dexter from finding out. Once she runs out of ideas to keep Dexter from noticing there's something amiss, she disguises herself as Mandark to make Dexter think his rival is causing trouble. "Mandark" specifically says it's not an accident.
- In a first-season episode of Dilbert, Dogbert is seen on TV chairing a group discussion of the financial markets. One participant asks if they're talking about the stock market, which Dogbert confirms. He responds:Good. I thought for a moment we were talking about the white-slave market, which I of course know nothing about.
- Played With in Disenchantment: When some of the characters begin to suspect that Elfo isn't really an elf, they quip that his name falls under this trope. (For the record, he's half-elf.)
- When Judy saw Doug at her school and her friends see him: "I don't know him, I've never seen him before, and he's definitely not my brother."
- In an episode of Drawn Together, during an incredibly elaborate role-playing exercise, "Chocalandra" (Foxxy) lays down to Xandir the ground rules for living with "Daddy" (Spanky)."... and don't leave the stove on all night! And don't dry the laundry in the stove! And don't use the stove as a heater! [quietly aside] I ain't allowed to use the stove no more..."
- DuckTales (2017):
- In the episode "The Outlaw Scrooge McDuck," in a story Scrooge tells about his prospecting days, his cellmate in jail declares he's "Just your common, crackpot outlaw, definitely not a brilliant scientist from the future accidentally stuck in the old west- I mean, current west." It's Gyro, and he returns from this adventure just as Scrooge finishes his story.
- In "Happy Birthday, Doofus Drake!," Doofus's birthday cake has "Not full of hair" written on it in frosting. Louie nervously points out that it's weird they felt the need to specify. When the cake later falls on Mrs. Drake, we see that it really is full of hair.
- In "Timephoon!" when Gyro Gearloose gets teleported in the McDuck manor, he begins his explanation about what happened by stating that he was "definetly not building a clone army" while the flashback shows him surrounded by clones of himself.
- An episode of The Emperor's New School has Kuzco accused of stealing an exhibit from the museum. Molina suggests that Yzma is responsible for the crime. Principal Amzy states that she "hasn't committed any crimes...today".
- The Fairly OddParents loves this trope, and usually mixes it up with an Ironic Echo Cut. For example:Timmy: Morning, guys.
Dad: WHAT SUPER POWERS?!
- Fortunately, Timmy already knew about the super powers (given he wished for them) but played along. The real surprise was Vicky, who's usually smarter than Timmy's parents (not that it says much about her), not suspecting anything near the end of "Channel Chasers" when she received a letter from someone who signed as "Deep Toot" and wrote on the back "I am not your sister".
- Tootie is not very good at at denials. There's also this gem:Tootie: Your parents are gonna be here any minute!Timmy: Wait... how do you know that?Tootie: I haven't been tapping your phone?
- In "Hard Copy", Cosmo disguises himself as a green ceiling lamp with the words "Not Cosmo" written on it.
- Family Guy:
- In the episode "Sibling Rivalry", Peter accidentally destroys all the samples in a sperm bank.Nurse: Mr. Griffin, you've been there for an awfully long time. Are you all right?
Peter: Yep, yep, fine, fine. And just that you know, everything in there is exactly the way it was when I went in. There is absolutely zero chance, that I spilled all the jars, and had to refill it with my own sperm. Zero chance.
- And from the episode "I Am Peter, Hear Me Roar":Timeshare Salesman: Each residence has 200 feet of pristine oceanfront. No city noise, no flesh-eating ogres, no pollution.
[all said while he flips rapidly through slides showing scenes of bloody carnage and ferocious monsters tearing people apart]
- When Peter is digging in the backyard in "E. Peterbus Unum":Stewie: If you find a human skeleton with a Lincoln Log in the temple, I didn't do it. But I need that log to finish my recreation of James Madison's cabin.
- "A Picture is Worth a Thousand Bucks"Brian: I roomed with Scott Hamilton at prep school. Nothing happened.
- "The Fact Guy Strangler" is built on this. Lois refuses to accept that her brother is a psychotic killer even when there is evidence clearly in front of her. It's only when Brian snaps at her that she stops.
- In "Petergiest", Brian tells Lois that there might be spirits in the house. After Lois calls his claim ridiculous, she and Brian spot the kitchen chairs stacked in a pyramid with the fridge on top of it. Lois, rather than retracting her dismissal, says in the most nervous and desperate tone that she must have flipped everything upside-down overnight and forgot about it. Brian then gives us the following quote that sums up the situation.
- In "You May Now Kiss The... Uh... Guy Who Receives", Mayor West announces an increase in taxes that has nothing to do with the fact that he recently bought a solid gold statue of Dig 'em the Sugar Smacks mascot.
- In "Chick Cancer", an ad for 1980s crowd noises contains an endorsement from Howard Hesseman. The voiceover says "Would Howard Hesseman lie for weed? We don't think so! Order now!"
- Carl spent all his intervention in the 45-minute special episode "Twelve and a Half Angry Men" pretending he could read and write even though no-one was asking him anything.Bruce: Maybe we should take a look at that letter.
Carl: Yeah, I'd like to see that. Cause I can read just like everybody else. [to himself] And the charade continues.
- In the episode "Sibling Rivalry", Peter accidentally destroys all the samples in a sperm bank.
- Terrence takes this Up to Eleven (combining it with Saying Too Much) in an episode of Foster's Home for Imaginary Friends where Mac and the other friends are looking for Eduardo, who has run away:Terrence: Whats wrong with you?Mac: Well, if you really want to know, one of my friends ran away from home, and we cant find him anywhere.Terrence: You should check the junkyard. (Quickly face palms.)Mac: What?Terrence: Uh, nothingMac: Terrence, what are you doing with all those potatoes? noteTerrence: Uh Well theyre not for Eduardo if thats what youre thinking. I mean, why would he want all these potatoes? So he could eat them all before he fights the Extremeazord Ultimate Battlezord Tournament? Where do you come up with this stuff?Mac (Deadpan) I didnt. You did.Terrence: Yeah, like I would ruin everything by telling you how I found Eduardo and got him to fight for me down at the junkyard. How dumb do you think I am? (Leaves with sack of potatoes and slams door behind him.)Mac: (with a smug smile) Pretty dumb!
- In the episode "Bend Her", a female Bender is seen singing a verse of a 'national anthem' atop an Olympic podium.Coilette: Hail, hail Robonia — a land I didn't make up!
- From The Farnsworth Parabox:Fry: Leela, what have you done?
Leela: Nothing! What do you mean, "why was I looking in the box"?
Fry: I meant your hair. It's all different-y.
- Yet another example:Bender: [enters Fry's bedroom[ Aha!
Fry: [hides holophonor behind his back[ Bender? I was just not playing the holophonor!
- From "Bender Should Not Be Allowed On TV":Cubert: The guests were supposed to be here three hours ago.
Farnsworth: Well, that doesn't mean that no one is coming or that you two are total losers. Who gave you that idea?!
- "That Darn Katz!" manages to have a suspiciously vague suspiciously specific denial:Nibbler: Can you at least tell us what's going on down there?
Farnsworth: We're certainly not building something sinister, if that's what you're implying. Now come on, Bender. Something sinister won't build itself.
- In "The Prisoner of Benda":Emperor Nikolai: [on TV] I'm just a humble emperor, with a big, big crown!
Bender: [turning off the TV] Of course I'm not planning to steal that crown!
- In the episode "Bend Her", a female Bender is seen singing a verse of a 'national anthem' atop an Olympic podium.
- In the Garfield and Friends episode "Nighty Nightmare", when Jon goes to get the pizza he ordered, he says "Gee, I wonder who at the door! It couldn't be an pizza, because nobody ordered a pizza! It must be a special delivery letter, certainly not a pizza!". This is implied to be how Garfield finds out.
- Gravity Falls:
- In "Double Dipper", as part of a scheme to get Robbie away from Wendy, Dipper has two copies of himself make off with Robbie's bike.Dipper: Oh, tough break. I wonder who those guys are that aren't me because I'm right here.
- In "Fight Fighters", Mabel gives Grunkle Stan a gift as part of a Zany Scheme to get him to confront his fear of heights under the premise that it's 'Great Uncles Day'.Grunkle Stan: There's a 'Great Uncles Day'?
Mabel: Of course it's not a day I made up!
- Stan is especially prone to this. During the flashback in "A Tale of Two Stans", we get to the part where Stan is selling a brand of band-aids called "The Rip-Off";Past!Stan: The Rip-Off won't give you rashes. I repeat, it won't give you rashes.
Narrator!Stan: It gave ya rashes. (Cut to Past!Stan being chased by people with rashes.)
- In "Double Dipper", as part of a scheme to get Robbie away from Wendy, Dipper has two copies of himself make off with Robbie's bike.
- The Happily Ever After: Fairy Tales for Every Child episode, "The Golden Goose" combines this with Are You Pondering What I'm Pondering?:(Three sisters notice Simpleton with the eponymous goose)
Sister 1: Are you sinking vot I am sinking?
Sister 2: No! I vould never shneak into zat man's room vile he vas sleeping und shteal a few golden feathers from his goose.
- In If You Give a Mouse a Christmas Cookie, Mouse and his friends accidentally wreck the decorations for a play that Mouse's boy, Oliver, has a big role in. Later, when Pig encounters Oliver, wondering where he can find Mouse, she tells him that Mouse is getting a haircut so that he'll look good when he sees him in the theater, which definitely hasn't had anything bad happen to it.
- On Invader Zim, Zim's first words addressing the class: "Hello, friends. I am a perfectly normal human worm baby. You have nothing, absolutely nothing to fear from me. Just pay no attention to me and we'll get along just fine." The sad thing is, all but one kid in the class fell for it, or at least cared enough to actually hear what he was saying.
- Jimmy Two-Shoes: "This is not, I repeat not, a tasty cheesy trick!"
- A variant appears in the Justice League Unlimited episode "Flash and Substance", when Mirror Master responds to allegations that the Flash made him "eat [his] own laser kaleidoscope":That's a rumor! A complete exaggeration! And anyway it was a laser pistol!
- Kaeloo: In the episode "Let's Play Tea Party", everybody except Stumpy is given electric shocks all of a sudden while Stumpy just sits at the table laughing. Mr. Cat glares at Stumpy, prompting this response from him:Stumpy: Why would I have a taser hidden under the table?
- Kim Possible: In "Overdue", Ron runs into Shego, who asks him where Kim is. He immediately blurts out "She's not my girlfriend!" Amused, Shego smirks and replies, "Never said she was."
- Hilariously mocked in the Looney Tunes short "Bugs And Thugs", when Rocky and Mugsy are hiding from the police (actually Bugs disguising his voice) in the stove:"Cop": Alright, rabbit! Where's Rocky? Where is he hiding?Bugs: He's not in the stove!"Cop": Ooooh, he's hiding in the stove, huh?Bugs: Would I turn on the gas if he was in there? [Bugs proceeds to turn on the gas]"Cop": You might, rabbit, you might.Bugs: Would I throw a lighted match if he was in there? [Bugs throws a lit match into the oven, causing the inside where Rocky and Mugsy are hiding to explode]
- Right after that, a real cop shows up, and Bugs starts the same routine again, but this time Rocky and Mugsy leap out of the stove and surrender.
- Hilariously spoofed and subverted in "Southern Fried Rabbit", as well. Sam visits the home of Scarlet O'Hara to find Bugs. Bugs, dressed as Scarlett, rushes to block the door of a room exclaiming the rabbit is "Not in here!" Sam, fooled by Bugs' disguise, takes that to mean Bugs is indeed in the room. He opens the door and gets blasted by a cannon. When Bugs repeats this trick with another room, Sam decides to give up.
- In the Mickey Mouseworks short "Purple Pluto", in which Minnie accidentally turns Pluto purple, she heads off to the store to find a solution. When Mickey asks what's up, she shouts out, "Pluto is not purple!"
- In "Be Good to Bugs... and Frogs", from Miss Spider's Sunny Patch Friends, the Spider family gathers around Felix the frog to hide him when Beetrice pays a visit to the Cozy Hole. She asks if they've heard what the buzz is, and they say that they haven't. Bounce agrees, telling her, "This is our sofa, not a frog."
- On Moral Orel Reverend Putty does this in the middle of a church service.Rev. Putty: And all this is the fault of just one, lone person. (beat) Um, Orel, can you excuse us for a moment while we talk?Orel: You and everybody?Rev. Putty: Yeah, don't worry, it's not about you.
- My Little Pony: Friendship Is Magic:
- In the second season premiere features several members of the cast getting brainwashed by the Big Bad. Turns out that even when brainwashed, Applejack is a terrible liar, as most of her lies consist of this trope.
- In the episode A Canterlot Wedding at one point Applejack asks whether Twilight might be acting possessive of her brother, Shining Armor. Twilight angrily retorts, "I am not being possessive, and I am not taking it out on Cadance!" Nopony had mentioned the second part. This probably contributes to them later taking Cadance's side when Twilight accuses her of being evil.
- In the episode Read It And Weep, Rainbow Dash invokes this when intentionally losing a board game to Twilight and Fluttershy in order to get back to secretly reading a Daring Do book.Rainbow Dash: You win some, you lose some.
Twilight: But you don't lose some! I don't think you've ever lost a game of—
Rainbow Dash: *yawns* Thanks for coming!
Twilight: But yesterday you were desperate for things to do!
Rainbow Dash: Do? Who said anything about Daring Do? I told you I'm not interested in reading!
- In Crusaders of the Lost Mark Diamond Tiara acts a bit too defensive when the CMC question whether she knows what her Cutie Mark means.Diamond Tiara: Yeah, 'cause I have my cutie mark! And I'm not struggling at all to figure out who I'm supposed to be and what I'm supposed to be doing with this mark that's already on my flank!
- Used in My Little Pony: Twinkle Wish Adventure:Sweetie Belle: We didn't open [the box] and let a crazy, old dragon steal the wishing star, or anything. (beat) Want a cookie?
- Newton, from Ned's Newt, whenever he shapeshifts into some kind of disguise, will introduce himself along the lines of: "Hello, I am [insert whatever disguise he's wearing] and absolutely no newt."
- In "Another Tree Problem" on Peg + Cat, the reason why Peg wants to borrow Ramone's giraffes is not because Cat is stuck in a tree again. No, absolutely not.
- Phineas and Ferb does this several times in succession in the episode "The Lake Nose Monster", although in a subversion, it doesn't work:Phineas: Candace, I can assure you that a ferocious man-eating lake monster does not exist in Lake Nose.
Candace: Wait a minute, so does a friendly, non-ferocious lake nose monster exist? Do you have proof of that, hm?
Phineas: Do we have proof? No. (Winks at Candace)
Ferb: Well, if such a creature did exist, I believe it would all be our responsibility to look after and protect it.
- In "Phineas and Ferb Interrupted", Perry the Platypus returns to Dr. Doofenshmirtz's after already having defeated him once that day. Doofenshmirtz greets him with "Perry the Platypus! (sniff) I mean, (sniff) I wasn't crying."
- Perry's fake Evil Con ID from "A Hard Day's Knight" says on the bottom "Note: Not a Platypus."
- Randy Cunningham: 9th Grade Ninja:
- When Randy and Howard meet McFist at Bash's birthday party, Randy at first spoke like he already met McFist before, forgetting that, up to this point, it was only as "The Ninja" he already met him. His efforts to mask that slip was claiming they never met before. Howard then added that McFist's stepson Bash wasn't a jerk.
- Randy was specifically invoking this trope in Wave Slayers to avoid having to confess the truth when the Ninjanomicon told him to fess up about what happened to Buttermaker.
- After expressing hope that a then six-year-old Randy never becomes the Ninja, the Ninja of 2005 quickly mentions there wouldn't be a chance anyway because the Ninja is the same Ninja during all those centuries.
- On Ready Jet Go!, Jet and his family are secretly aliens from the planet Bortron 7 and must hide their identities on Earth. Unfortunately, Jet is terrible at keeping his alien identity a secret, and so many specific denials occur throughout the series, along the lines of "It's not like I'm an alien from another planet or something!".
- Sheep in the Big City had the evil lair of the Angry Scientist (not Mad Scientist) with a sign outside saying something like "Not an evil lair" even though it was Obviously Evil.
- In "Toby Braves the Bully" from Sheriff Callie's Wild West, Toby tells Callie and Peck that he can't tell them that the bully, Bradley Bulldog, took his scooter and threw his newspapers to the ground because then he would be a tattle-tale.
- From The Simpsons:
- "He said, uh, 'We wouldn't dream of sacrificing the blue-haired woman!'"
- Bart's famously excessive denial from "Moaning Lisa": "I didn't do it, nobody saw me do it, there's no way you can prove anything."
- "Behind The Laughter:"Lisa: To prolong the run of the series, I was secretly given anti-growth hormones.
Homer: That's ridiculous. How could I even get all five necessary drops into her cereal?... What?
- Quoth Grandpa: "Homer is not a communist. He may be a liar, a pig, an idiot, a communist, but he is not a porn star!" However, he did seem to say this with such furious indignance that his response could be explained by his common portrayal as a senile Cloud Cuckoo Lander.
- Homer is typically unable to detect when someone is using this trope. Like when he's searching for his long-lost brother, and the worker at the department of records, who isn't allowed to tell him where his brother lives, says, "Your brother could be anywhere... even Detroit." Homer doesn't get it. After missing several other incredibly obvious hints, Homer bribes the man to tell him. Homer is then surprised to learn that his brother is in... Detroit!
- Tiananmen Square:On this spot, in 1989, nothing happened.
- In "Please Homer, Don't Hammer 'Em", Marge tells Bart she got a letter from his school and he stammers, "A fire? I didn't start a fire in the teachers' lounge! I mean, what fire? I mean, a letter from school? Please elaborate."
- At the end of "The President Wore Pearls," a subtitle informs viewers that the producers, on the advice of their lawyers, have never heard of a musical based on the life of Eva Peron.
- From "Bart Has Two Mommies"Homer: You haven't seen Bart for a few hours, so you automatically assume I let something terrible happen!
Marge: I didn't say that.
Homer: I know what you think: "when stupid Homer wasn't looking, Bart got kidnapped by a monkey!"
Marge: I could never think of something that horrible!
Homer: And now I'm using sarcasm to confess the whole thing, so later I can say that I already told you!
- Homer again, in "Bart After Dark": "Now Marge, you're going to hear a lot of crazy rumors about Bart working in a burlesque house..."
- A map at Area 51-A notes "You are here. We are not."
- In "Round Springfield", Krusty held a press conference to address charges that his products were unsafe, his theme park was a death trap, and that he was marketing videos of Tanya Harding's wedding night:Krusty: And I contend that those tourists were decapitated before they entered the KrustyLand House of Knives.
- In "Sideshow Bob Roberts", Mayor Quimby's election ad has a jingle stating Quimby's accomplishments. It closes out with one of these:It's not the Mayor's fault that the stadium collapsed~!
- In the episode "I Married Marge", Homer recalls that while Marge was pregnant with Bart, and they were living with her family (and lost all the things they bought for the baby), Homer left to find work after an interview with the Nuclear Plant didn't work out. One of the things he tries is a seminar on some Get Rich Quick Scheme, which starts out with the CEO talking about how this is not a pyramid scheme, and they use a "trapezoid" model instead. Before he can continue on with his spiel, the cops show up and he jumps out the window.
- Slacker CatsBuckley: "I never wear Louise's underwear!"
Eddie: "Who ever said you did?"
Buckley: "Nobody... but people talk and they might say that I sneak into Louise's room, put on her underwear and dance to "Don't Cha" by the Pussycat Dolls... but I don't do that."
- South Park:
- This one from the episode "Pink Eye" also qualifies as a Noodle Incident:Officer Barbrady: You're probably wondering why we're standing here with a pile of money and no pants on.
Chef: Actually, uh...
Mayor: Well, I can assure you that it has absolutely nothing to do with the Japanese Mafia.
Officer Barbrady: Not a thingy-dingy.
- In "A Million Little Fibers":Geraldo Rivera: Who is this?
Oprah Winfrey's Asshole: ...this is definitely not Oprah Winfrey's Asshole.
- In "The Coon", when the Coon/Cartman and Mysterion are trying to guess each other's secret identities:Mysterion: I assume you must be Cartman, because you're fat.
Cartman: Well, you're wrong! I am not Eric Cartman and he's not fat!
- "A Ladder to Heaven"God: Saddam. I've been hearing rumors that you're secretly building weapons of mass destruction up here.
Saddam: Weapons of mass destruction? Nooo! This is a chocolate chip factory. See?
God: It looks like a chemical weapons plant.
Saddam: Look, God, if I was gonna secretly build a chemical weapons plant, I wouldn't make it look like a chemical weapons plant, would I? I'd make it look like a chocolate chip factory or something.
God: ...Alright, just checking.
- In "Bass to Mouth", Catatafish did NOT make an underage fish perform bass to mouth, or ass to trout, although that's the same thing, not that he did it.
- "Creme Fraiche"Randy: What are you doing?
Sharon: Just blocking some channels.
Randy: I wasn't watching the food channels!
Sharon: Then how did you know I was blocking them?
Randy: I know... because... I don't know that! That's what I'm trying to tell you!
- "Jewpacabra"Company rep: Hello. I would just like to assure you first that Sooperfoods is not an antisemitic company, but...
- In "Fishdicks", we get repeated journeys into Cartman's Self-Serving Memory, during which people repeatedly comment that he's super-cool and totally not fat.
- In "Osama Bin Laden Has Farty Pants", the cave where Osama is hiding has a sign at its entrance saying, "Not where Bin Laden is hiding."
- This one from the episode "Pink Eye" also qualifies as a Noodle Incident:
- Star Wars: The Clone Wars: In "Plan of Dissent", when unauthorized experimentation with captured Umbaran starfighters results in an alarm going off in the control tower, Fives attempts to dissuade General Krell from investigating over the comms. One of the things he says is "Nothing's out of control down here." That could not be further from the truth.
- In the Steven Universe episode "An Indirect Kiss", Pearl spontaneously reassures Garnet that everything is going to be okay. Garnet calmly agrees, prompting Pearl to reply hopefully: "You really think so?" In this instance, the 'denial' comes from Pearl projecting her anxiety onto someone else so she doesn't have to deal with it.
- From Teen Titans: Trouble in Tokyo. When Starfire is asked by a young girl if she is sad she invokes this trope."No thank you please. I am sad about nothing and I do not have the boy troubles."
- Total Drama Island has Owen mistakenly telling Gwen that the guys on the island are not forming a guys' alliance, and that he's not a part of it, in spite of Gwen's comment being about where Duncan was during the game of Hide-and-Seek.
- From Total Drama Pahkitew Island, Sammy states in her audition tape that she doesn't have a sister, nor has she ever been called Samey.
- Ramjet of Transformers Animated IS this trope, so much so that his article on TFWiki.net has it as a running gag:Ramjet, certainly not the Liar Starscream, is the original Starscream, and not a clone.
This entire article is the truth, the whole truth and nothing but the truth. The fact that it's about Ramjet (who isn't a big fat liar) has nothing to do with anything. So there.
We never said that this article spoke truth. You can't prove anything!
- In Ultimate Spider-Man, Spider-Man accidentally looses Captain America's Shield which lands on the Latverian embassy, and into Dr Dooms hands. Spidey ask Doom for the shield claiming it isn't the real shield of Captain America.
- In "Spidah Man", one of the reasons Spidey spent most of the episode in Boston was Jameson offering ten million dollars to whoever unmasks Spidey. At the end of the episode, he was seen announcing the reward has been called off and claiming it had nothing to do with his newspaper's sales having decreased as a consequence of Spider-Man leaving New York.
- From the VeggieTales in the House episode "When the Dust Bunnies Came to Town":Jimmy: Well, there sure isn't one in our home. We'd never secretly keep a Dust Bunny and treat him like a member of our family behind everyone's back.
- On Wallykazam! in "Castle Caper", when it starts to become obvious to Wally that his plan to smuggle his dragon Norville in a cake as a Trojan Horse into a castle taken over by Bobgoblin isn't working, he ends up issuing one of these.
- In The Weekenders Tino and Carver burst in on Tish wearing a lot of make-up and costume, preening in front of the mirror. As soon as they do, she immediately says "I wasn't playing dress-up".
- WordGirl uses this trope a lot. For example:
- The eponymous Word Girl (as her secret identity Becky) will often claim that she is not Word Girl.
- The villains like to use this, too.The Butcher: Hi! I'm not the Butcher!
- Jean is quick to deny that she's spying on Scott in the X-Men: Evolution episode "Fun and Games". Scott, of course, never accused her of such.
Suspiciously Specific Denial / Western Animation