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Universal often uses an Astronomic Zoom in its logo, which fits since its logo is the Earth itself.

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    Advertising 
  • An ad for Universal Studios Theme Park featured the camera zooming in on the Universal Earth until arriving at the park itself.

    Films — Animation 
  • The Land Before Time:
    • The Day of the Flyers: Earth reverts back to its geographic formation during the Pangean era as the camera zooms in, seen here.
    • Journey of the Brave: Alongside using the 1997-era music, the camera zooms in to the valley the dinosaurs live in, seen here.
  • 2011's The Little Engine That Could has the titular engine pulling the Universal logo during the ident.
  • Minions: The titular characters sing the Universal theme, with one holding the last note for so long that it continues into the Illumination Pictures logo, revealing him still trying to sing and collapsing in fatigue as the other Minions stare at him awkwardly.

    Films — Live-Action 
  • 2 Fast 2 Furious: Earth turns into a hubcap.
  • American Made has the 2012 indent play for a few seconds before abruptly cutting to the 1963 logo (with Comcast byline). The other producer plates receive similar makeovers, with Imagine receiving its actual late-80s logo and Cross Creek and Hercules Film Fund getting specifically-made versions. 1980s era TV clips also play in-between each logo.
  • The Secret Probation Edition DVD release of Animal House has the globe get bigger and bigger until it explodes... with John Belushi's character Bluto exclaiming "I'm a zit, get it?".
  • The 2019 documentary Apollo 11, which tells the story of the first moon mission using entirely archival footage from the 1960s, opens with a recreation of the logo animation that Universal used in the 1960s (although with the small print updated to say "A Comcast Company" instead of "An MCA Company").
  • For DVD releases of the Back to the Future trilogy, the Delorean flies past the logo and zooms into the camera.
  • Baseketball: As the logo finishes, the Universal name disappears and credits begin to spin around the Earth, all while it turns into a baseball.
  • Battlestar Galactica: The Plan: The planet behind the Universal text is Caprica instead of Earth.
  • Brüno: To fit with "Brüno", the logo title is "Üniversal".
  • The 'Burbs: In a rendition done specially for the movie by Industrial Light and Magic, the Universal logo zooms until it turns into a flyover shot of Hinkley Hills, the town the film takes place in, and Mayfield Place, the titular location. Seen here.
  • Cape Fear: The logo is shown underwater and starts to ripple.
  • Casper: The globe turns into the moon, seen here.
  • The 2010 documentary Catfish, about social media, replicates the Universal logo by using a computer cursor to spin a mildly pixelized Brand X version of Google Earth. Production companies Relativity Media and Rogue Pictures are pixelized and represented as a desktop icon, respectively.
  • The Cat in the Hat: The logo is completely hand-drawn, styled red-and-white and set over a teal background. The Dreamworks logo which runs after this also has the boy in the moon replaced with the classic Cat from the front page of the book.
  • Crimson Peak: Both the Universal and Legendary Pictures ident are styled all in crimson red.
  • Death Race has the logo transform into a car engine, alongside the logo being in black-and-white.
  • Doom: After a brief narration from Sam, Earth is replaced by Mars in the logo. After the ident finishes, the perspective zooms into the Olduvai Research Base on the planet's surface.
  • In the original release of E.T. the Extra-Terrestrial, the Universal logo runs backwards (as if to emphasize the space bearing on the plot). For the 20th anniversary release, a special logo was created that shows Elliot and E.T. flying past the Universal globe with the text "Universal celebrates the 20th anniversary of E.T." underneath. (The same ident was used in the original release of Big Fat Liar.)
  • The Flintstones and its Prequel The Flintstones in Viva Rock Vegas: the Universal logo is made of bones, named "Univershell", and hovers over Pangaea (prehistoric Earth).
    • In the first film it doesn't appear until the Flintstones go to the drive-in (accompanied by the Revue/Universal Television logo music of the 1960s!), whereas Viva Rock Vegas begins with this variation - actually noticed in the movie by the Great Gazoo ("Did anyone else see those big letters circling the planet?"). Seen here.
  • 47 Ronin: After the logo sequence finishes, the globe stays on-screen for several seconds before the perspective zooms in through the clouds to Japan, seen here.
  • The Great Wall: Just after the logo disappears, the globe goes pitch-black for a moment before being relit and showing the other side of the Earth, just before the perspective zooms into China, going all the way to a section of the Great Wall and through a crack in the section, seen here.
  • Happy Death Day has the logo rewinding twice after a few seconds, in the style of the film's "Groundhog Day" Loop. Seen here.
  • Hop has an egg-shaped globe.
  • The House With a Clock in Its Walls uses the 1970s logo, from the era when the "House With a Clock in its Walls" story was first published (1973), seen here. It also plays backwards, mirroring the titular clock's power.
  • The Huntsman: Winter's War: The globe transforms into the "golden apple" carried by Queen Raveena as the Universal logo appears.
  • The international release of Josie and the Pussycats had the Universal logo turn into a tongue ring shown on a screaming girl's tongue. Although the film opens with both logos, this variation is not on the US release (which got the MGM logo joke seen above; the joke appears on the logo of the company that didn't release it in that territory).
  • Jurassic Park:
    • The opening for the original film has no fanfare at all, instead playing ambient jungle sounds as the ident appears. For the DVD versions of the film, the logo zooms into a dinosaur footprint. (This variation would also be used for a Universal Theme Parks commercial and the DVD menu of The Lost World: Jurassic Park.)
    • The trailer for the 3D re-release of the original film zooms through the logo and into the globe, stopping at a birds-eye view of Isla Nublar.
    • Jurassic Park III: The Universal globe, as well as the Amblin Entertainment logo, ripple like water from the sound of heavy footsteps.
  • Krampus: Both the Universal and Legendary Pictures logo are coated in ice, with icicles having formed on them and snow blowing in the background, seen here.
  • The Last Remake of Beau Geste had a variation of the 1936 “Art Deco Globe” with continents on it, followed by Marty Feldman walking in, knocking off all the letters over the sound of glass breaking, stopping the globe, and forming it into a cube, causing all the continents (except for Africa, where the story takes place) to fall off.
  • The trailer for Psycho (1998) emphasizes the fractured nature of Norman Bates' mind by having the Universal logo "glitch" out and cut rapidly between a deteriorating film countdown reel and the logo itself.
  • After the credits of the final episode of Magnum, P.I., Magnum turns off a TV showing the Universal logo, then says good night.
  • The Man with the Iron Fists: The logo appears to become blurry and smoke-filled, just before a roaring fire comes up from the bottom of the screen and obscures the logo just before it disappears.
  • The comedy/concert film Michaël Youn: Pluskapoil has the Universal title transform into the titular performer's name, along with the globe morphing into a toy.
  • Mo' Better Blues: Flava Flav raps over the (then recently-revealed) 75th Anniversary logo sequence, mentioning how Universal has been "large for years" before telling Spike Lee to "start the movie, G!" Seen here.
  • Monty Python's The Meaning of Life: The music stops with a record-scratching noise, and the globe starts getting smacked against something. Which turns out to be the result of God trying to fit the round Earth into a square hole.
  • In Mortal Engines, the globe in the Universal logo shows the Sixty Minute War, with explosions going off and massive cracks appearing in the continents, seen here.
  • In The Mummy (1999), the text "UNIVERSAL" disappears and the logo turns into the sun, seen here.
  • For The Mummy (2017) (and possibly the rest of the Dark Universe), the Universal logo proceeds as normal, and then rotates around to reveal a dark world and the "Dark Universe" title, seen here.
  • Oblivion (2013): The logo has a ruined, bombed-out Earth with the "Tet" space station floating over it. And the Odyssey in its blind spot on the opposite side of the planet. Seen here
  • Pacific Rim: Uprising: The Universal Studios and Legendary Pictures logos are shown in Jaeger displays, seen here.
  • The Paper: The logo transitions into a large antique clock situated above an open park in New York City.
  • Pitch Perfect has the Universal fanfare performed a capella then cuts to characters performing it; the sequel begins with the fanfare done as a duet by Elizabeth Banks and John Michael Higgins.
  • Popstar: Never Stop Never Stopping has the traditional fanfare stop midway through playing (complete with a bass drop) before turning into an EDM remix.
  • Pufnstuf: During one of the verses in the song "Living Island", it cuts to the logo ident — except it's missing the Universal title and has the Van Allen radiation belts rotating around it.
  • Scott Pilgrim vs. The World displays the logo and fanfare in old-school-games style. (Coincidentally, Anna Kendrick is in this movie and the Pitch Perfect movies.) Also inverted in the film itself when Lucas Lee makes his entrance to the tune of the original fanfare.
  • Serenity: The Universal spinning-planet logo becomes Earth That Was, with the colony ships blasting off for space, seen here.
  • Sgt. Pepper's Lonely Hearts Club Band: The 1929 Byplane logo is used (with additional fireworks going off in the background), since the first scene is a flashback to World War I.
  • According to its DVD trivia track, an early version of Shaun of the Dead scored the Universal logo with sound effects from the fruit machine game Ed plays in the pub.
  • Smokey and the Bandit: Part 2: Animated versions of Bandit's TransAm and Sheriff Justice's police car chase around the globe, seen here.
  • Ted begins with the standard Universal logo (the 100th Anniversary logo in this case), following which it takes a zoom into the globe to arrive on our hero's home.
    • Ted 2 has a similar transition, zooming through the logo and down through the clouds to the chapel where Ted is getting married while a narrator explains what's happening.
  • The Thing (2011) uses the 1990 Universal variant (without the "MCA" byline and in blue-purple tones) to emphasize that the film is a prequel to the original, seen here.
  • In Unfriended, the logo becomes pixelated and the audio quality worsens, the fanfare sounding like a ghastly moan by the end.
  • Van Helsing: The Universal Earth is in black and white, and transforms into the flaming end of a torch carried by a member of a Torches and Pitchforks mob. In the trailer, the globe is replaced by a full moon.
  • Waterworld: The Universal Studios spinning-planet logo shows the ocean levels rising up and flooding the continents. The camera zooms into the globe down to sea level, and the Mariner's boat, starting the movie. Seen here.
  • The Wolfman (2010) features two versions. In the theatrical cut, the Universal logo is lunar silver, seen here.
  • Xanadu: A recreation of the 1929 Universal globe with biplane flying around opens the film. As the opening credits appear, the globe remains on screen and a succession of increasingly modern flying machines (DC-3, Concorde, flying saucer) emerge from behind the Earth. The music plays in different styles as the objects appear, seen here.
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    Video Games 
  • The game Wanted: Weapons of Fate had "UNIVERSAL" in keyboard keys flying over a globe model.

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