The team leader and Student Council President of Oogai Middle School. She tends to act before she thinks, and is always willing to lend a hand to anyone in need. She defeats most of the Monsters of the Week by herself, thanks to the support of her teammates. Her best friend is Rikka, her other childhood friend is Alice, Mana is a fan of Makoto, and she befriends Regina during the series. Her dream is to be Prime Minister.
All-Loving Hero: She dislikes fighting, and if there is a possibility, she prefers to take the option not to fight. She has also no grudges against the villains, as she tells Bel she has no reason for taking his challenge because the destruction of the Trump Kingdom can't be undone.
Despite that the villains from the Selfish Kingdom are her enemies and keep attacking the humans, she tries avoiding senseless battles and if there is the option she would befriend them, like Regina.
Deconstructed in episode 22, where her feelings prevent her from using the Lovely Force Arrow on the now completely brainwashed Regina, which leads her and the rest of the team to get curbstomped with ease. However, as revealed an episode later, it's shown this may have happened because she was worried the Lovely Force Arrow wouldn't have its intended effect.
As a baby she was able to climb to the top of a climbing frame.
Badass Armfold: Mana does this, after she just fought two Jikochuus and saved her Cure friends in her civilian form. It's even better, Mana is absolutely clean, while her friends are all covered in ink.
Badass in Distress: In Episode 21, when she and Regina hanging on a spider web and above a pit of lava. It doesn't stop her from being badass, as she catches Regina with her legs.
Cure Heart: "I don't want to hear any excuse! This here is nothing! Do you know who I am? I am Oogai Middle School's Student Council President!"
Regina: "Is that special?"
Cure Heart: "Of course! The Student Council President is stronger than everyone, for the smiles of the students! Stronger than you and your papa!"
Charle: "That's right! Mana is number one of the universe!"
Badass Normal: In the first episode alone, she ran at the speed of an Olympic medalist to help out her classmates, ran up the stairs of a 999 m tall tower, and was thrown by a crab Jikochu into a railing with barely a scratch. Also, she scolded a Jikochuu before she even became Precure. Later in Episode 23, she bounces an autograph card Jikochuu with her voice and she deflects the ink stream of the pen Jikochuu to the other Jikochuu; both Jikochuus start to argue each other.
Brought Down to Badass: Temporarily in Episode 23, her Cure Laveads is taken away by Cure Ace, so she can't transform. That doesn't stop her from fighting two Jikochuus who had beaten her friends.
Big Damn Heroes: How do you save a person (Regina), who you just carried on your back, from commiting Heroic Sacrifice while you're hanging above a pit of lava and without using your hands? Use your legs.
In her first battle, she saves Cure Sword, who is dragged down by the second crab Jikochuu, by jumping from the roof, catching her hand and then holding of to a steel cable.
Mana saves Diamond, Rosetta and Sword from two Jikochuus in her civilian form. With just her voice and a parasol.
Bishie Sparkle: When Jun met her for the first time. But for him, she was like a "prince on a white horse".
Break the Cutie: She gets emotionally very hurt when she sees Regina being brainwashed, Regina fighting her and the others, and Regina being defeated by Cure Ace. And then she suffers the same pain as Makoto and the mascots when Leva and Gula nearly destroy her hometown.
Chronic Hero Syndrome: She just has to personally help anyone in need, despite the fact that she is the Student Council President and could simply delegate the responsibility to the appropriate member.
This repeatedly come back to bite her. She even tries to be a hero to Regina of all people, trying to be her friend much to Makopi's dismay. Regina is on the side of the Eldritch Abomination who destroyed Makopi's homeworld.
Determinator: She doesn't give up easily, even if she suffers a Heroic BSOD. She impresses Melan so much that she reminds her of Cure Empress and gaining the Legendary Crystal Mirror/Magical Lovely Pad.
Even when she was a baby, she was very energetic and cheerful. She gave her mother a tough time.
Genre Savvy: She correctly guesses that Rikka will become Cure Diamond based on the Theme Naming, though she's shortening it into Cure Dia and in Episode 23, when she meets a mysterious girl who knows her name it's implied she figures out it's Cure Ace right away..
Heroic BSOD: After Regina is forced back into the Selfish Kingdom again, Mana becomes pretty depressive, keeping herself in her room. Thankfully, Ai-chan and Aguri aka Cure Ace save her from crossing the Despair Event Horizon.
After Magical Lovely Pad is destroyed, it seems that she's going into this, butshe gives herself a Bright Slap!.
Hollywood Tone-Deaf: Mana is so hideously bad at singing that Rikka and Alice ran for cover then covered their ears outside the blast-radius of the "lullaby" she tried to sing for Ai-chan, which sent all the birds in the park flying off in terror.
Hurting Hero: In Episode 22 and 23, Regina's latest round of Face Heel Brainwashing takes quite a toll on her. She gets somewhat better midway episode 23, but it's still quite shocking for a children's show, especially Pretty Cure, for a series to nearly break the main character in a way GenUrobuchi would be proud of.
Nerves of Steel: When faced with a villain Evil Laughing that she and her friends will be trapped in another dimension forever, she confidently counters this with her ownEvil Laugh, challenging him that since he can hop between worlds, all they need to do is beat him until he transports them back home.
Even after she breaks down in tears in Episode 31, she quickly cheers up herself.
Nice Girl: Not one selfish bone in her body, this young lady has.
Paper-Thin Disguise. Literally. In Episode 24, she just wears a mask made of a sheet paper with the drawn face of Marie-Ange... while wearing her school uniform. Of course, MakoPi recognizes her immediately.
When she, Rikka and Alice were six, they put ridiculously weird looking masks on their heads, disguising themselves as decoration. It worked.
A fan noted that the parasol didn't broke, despite the ink stream was so strong to send the three other Precures flying. This fan also explains that beach parasols are heavy, but Mana has no problem with it.
Super Mode: In the movie, she gains her Engage Mode.
Super Strength: Mana is able to effortlessly carry a duffel bag full of school books so heavy that a boy can barely drag with one hand while not transformed. Granted, Jun is a quite short by the standards of normal thirteen-year-old boys (he's shorter than Mana), but it still speaks volumes on how fit and athletic she is.
Carrying a beach parasol seems not to be a problem for her.
The secretary of the Oogai Middle School Student Council. She has a good heart but is constantly burdened with work and stopping people from taking advantage of Mana's good nature. Both are best friends since their childhood. After becoming a Precures, Rikka is a supportive member and freezes the enemies up. Her dream is to be a doctor like her mom.
Animal Motif: Subverted. She likes frog. Her room is full of frog merchandises, including a frog clock and frog bed linen; she has even frog slippers and a frog apron. During the Festival Episode, she tries to win another frog doll. However, she's neither represented by a frog nor she represents a frog.
It seems that her faible for frogs comes from playing outdoors◊, as Alice's flashback reveals in Episode 33.
Fittingly, Rachel'snote Rikka's fairy partnerVerbal Tic is 'Keru~' which is very close to the Japanese word for frog, 'Kaeru'.
Genre Savvy: When she learns Mana is a Cure, she studies the Lovies under a microscope, tries to ask the fairies for details (although they don't know anything), and thinks that Joe Okada is very suspicious.
Nice Girl: In Episode 26, she finds an injured Ira with amnesia and decides to cure him, despite he's her enemy. She also cooks for him, feeds him and protects him from Cure Ace. He often tells her how nice she is in that episode. It pays off, as Ira secretly protects the Precures when he regains his memories.
Only Sane Girl: The only voice of reason grounded in mundane reality of the four. She alone is still concerned with how bizarre a flying baby that hatched out of an egg is rather than how cute she is. Quite the opposite of the Cloud Cuckoo Lander who was Mugi, Minako Kotobuki's most beloved role.
Refusal of the Call: Initially when she's asked to become a Pretty Cure she thinks she's not good enough. Later when Joe Okada gives her a Cure Lovies she tells him she can't accept it because she thinks he's suspicious. Joe replies that he didn't choose her, the Lovies did, and it's her decision as to what to do with her power. She chooses to use it.
Shrinking Violet: Whenever she considers herself as incompetent or experiences uncomfortable situations like Mana getting closer to Makoto.
Shy Blue-Haired Girl: Especially when she was a child. In Episode 2, she mentions that she becomes shy whenever she meets strangers. It doesn't seem so.
The Smart Girl: She is one of the best students in the country. Of course, she follows the tradition of the blue Cures. Furthermore, she's the least athletic member, even Aguri is more athletic than her.
Squishy Wizard: Admits that she's not much of an athlete. In battles, she rarely uses close quarters combat unlike her teammates.
Stealth Pun: It seems that her penchant for frogs is based from Rachel's Verbal Tic "-keru" which sounds like the frog's noise "kero" or her wish for her parents to come homenote "come home" and "frog" are homophone "kaeru".
A gentle and talented Zaibatsu heiress who goes to the prestigious Nanatsuhashi Private Academy. First she refuses to become a Precure because she went once berserk in the past. However, she decides to protect her friends with her powers and she's now a defensive member.
Cultured Badass: She's relative good with Japanese culturally activities like tea ceremony, matsuri festivals and other non-Japanese culturally things like piano, painting, dancing. You can expect that she can do almost everything.
Berserk Button: Insult her friends infront of her and you will feel pain.
Subverted, when Reinatries to make her angry by insulting, sabotaging and attacking her friends, so Alice would be disqualified during the "rose lady"-contest. Fortunately, Alice has matured enough to overcome her rage and Reina's plan completely fails.
She shares also some mutualies with Karen Minazuki and Itsuki Myoudouin. Her family is ridiculous rich as Karen's, both are "left" by their parents (at least one of them is a musician) and they have only their single butler as their family, respectively. And Alice is a yellow ojou Cure who knows martial arts and creates barriers like Itsuki, both happened to be the third teammate, but the last girl to become a Precure (Karen is also the last one).
Meaningful Name: See Alice Allusion above. Her last name means "Clover", the plant shaped similar to the suit of Clubs. Cure Rosetta's name is Italian for "Rose", possibly referring to the plant known as the rose clover. note Rose is also an alternate suit in playing cards, but it corresponds to Hearts, not Clubs.
Modesty Shorts: Like with Cure Diamond, you can just barely see them in the ending.
Ojou: She is one of the two richest Pretty Cure ojous in the franchise. The other one is Karen.
Orwellian Editor: Taken to extreme lengths - the Precures fighting monsters in broad daylight hasn't attracted attention because she pays people to do this to the entire Internet (alongside other things like destroying security camera records). Being the heiress to a giant media corporation is useful.
Spell My Name with an S: Fandom is currently juggling between spelling her name as "Arisu", the romanized spelling of its hiragana, or "Alice", the English variant which would normally be spelled in katakana instead, but stranger things have been known to happen.
Spoiled Sweet: Although it's revealed Mana influenced her to be this.
Surveillance As The Plot Demands: She has an intelligence network so effective that it can detect monsters before the fairies do, and was able to effortlessly figure out the identities of Cure Heart and Cure Sword (for the latter she had video, fingerprint and DNA evidence!). She even has access to a spy satellite.
Ambiguously Gay: More cool and mature than "cute" proper, Makoto is the least overtly feminine of the Cures outside her Idol Career, with a tomboyish dress-sense, short and butch page-boy haircut and attitude to match. Most tellingly, however, is her blatantly jealous anger at Jonathan Klondike for being her "beloved" Princess Marie-Ange's male fiancÚ.
Attack! Attack! Attack!: It's basically the only thing she can do. After gaining the Magical Lovely Pads, all Cures get new individual attack. While Ace, Rosetta, Diamond and Heart get attacks that trap the enemy, Sword's attack is the only offensive one.
Bad Liar: In Episode 42, when she and DB buy ingredients for Aguri's birthday cake and Aguri speaks to them, Makoto replies "I'm not Makoto Kenzaki" and goes away. The terrible parts: Aguri knows Makoto's Clark Kenting costume, she doesn't address Makoto by her name in this scene, and DB is there.
Badass: Especially in the earlier episodes when she was an Aloof Ally. Though, she still have some of her badass moments, e.g. her fight against Jikochuus from Episode 24 and 35, respectively. Especially in Episode 40, when she catches Regina's Miracle Dragon Glaive one handed while transforming into Cure Sword and singing, is one of her most badass moments, if not the most.
Human Alien: For a given definition of "alien". She's not from Earth, at any rate.
Hurting Hero: One of the thing she inherits from Cure Moonlight is the mantle of hurt, and it shows.
Idol Singer: Her in-universe fandom suffers from this. While most of the Victims Of The Week are not associated with the Precures, most of those who are somehow associated are either fans or rivals or co-workers or reporters or at worst just arriving the location she works.
Justice: Her defining virtue. She doesn't let wrongdoers go. When Mana tries to befriend Regina (see What the Hell, Hero?, below), she decides to abandon Mana.
Knight in Sour Armor: After failing to protect the Trump Kingdom from destruction, Makoto encases herself in a near-constant shell of bitter coldness to stop becoming attached to and/or hurt others ever again.
Lady of War: The most dignified and mature of the quartet in battle.
The Lancer: Sword has defeated the largest number of Jikochuu after Cure Heart (not difficult, considering that Cure Diamond and Cure Rosetta barely attack) and most of her attacks weaken/damage the enemies. Additionally, Makoto's more serious and light cold personality contrasts Mana's Genki Girl attitude well.
No Social Skills: Even though a superstar amongst kids her age, Makoto lacks the most basic skills required for a girl to fit into modern Japanese society, such as cooking, making friends, calligraphy or even sweeping the floor properly. This could be attributed to the fact she spent most of her life as a professional-warrior who never had time to learn housework or non-combat skills. In fact in Episode 10 Makoto says the Trump Kingdom had automatic cleaning robots. But even then...
What the Hell, Hero?: Gives a massive one —for kids show, at any rate— to Mana. Because Mana is trying to befriend Regina, who shares the blame for destroying Makopi's country.
Why Did It Have To Be Dentists?: In Episode 35, she's afraid of dentists. It's her first time, though. But the caries Jikochuu who has a drill scares her so much that she refuses to transform, at first.
The Worf Effect/Worf Barrage: She suffers from this since she has joined the team, all credits for finishing the Monsters of the Week goes to Cure Heart or Cure Ace when they don't use group finishing moves. Especially when they got their first Mid Season Upgrades, she got the worst attack, since the only purpose of Sparkle Sword is simply attacking while the others' attacks defend, freeze and finish, respectively. Sparkle Sword has finished only one Monster of the Week, yet, but thirteen episodes after it was introduced. Depending on situation, her attacks are the least useful ones, but not useless.
The mysterious fifth Cure. Aguri is in the fourth grade, but ages whenever she transforms. As Cure Ace, she is much stronger than the other Cures. However, she can only remain transformed for 5 minutes at a time
Cool Big Sis: As Cure Ace. Not so much as Aguri; after all it's difficult to have the 'big sis' vibe if you Comical Overreacting over a cake and scolding your fellow Cure with cream on your face, more so when you're younger than the one you scold.
Curb-Stomp Battle: To the powered-up Regina and to Jikochuus. Justified, she has a limit of 5 minutes before she de-transforms.
Expy: To GoGo's Milky Rose. Both appeared as unknown Sixth Rangers, debuted as Big Damn Heroes, having high strength and a rose theme. Both are Aloof Allies and have scolded the lead Cure. Both of them also have limits. Milky Rose can only use (Metal) Blizzard once per transformation and cannot fight long enough, while Cure Ace has a limit of five minutes before transforming back.
Outside of Pretty Cure, her actions and attitude when she first shows up are similar to Uranus and Neptune.
In Episode 43, she suddenly turns out to be an Expy to Son Goku, and to a lesser extent to Superman.
Happily Adopted: Her grandmother is not actually related to her; she's a foster child.
Hour of Power: Can only remain in her Precure form for five minutes at a time.
Identical Stranger/Resemblance Reveal: Something like this. Early on, viewers noticed that Cure Ace looks a lot like Marie-Ange. In episode 35, Makoto explicitly states that Aguri reminds her of Ange, and Aguri even says that she finds Ange familiar despite the fact that they supposedly had never met before the episode.
Further, when Aguri was introduced, Mana mistook her for Regina when she saw her from behind.
None of the characters point it out, but Aguri looks extremely like a brown-haired version of Regina when her bangs are down, like in Episode 43.
Keigo: Despite being harsh and strict, she speaks in a very polite manner. Even more than Alice.
Japanese Pronouns: (1st person pronoun) "Watakushi" is a very polite form of "watashi".
In Episode 43, it's revealed that Aguri landed on earth as a baby and was found by her grandmother Mari. They were immediately attacked by a Jikochuu, but they were protected by a light which purified the Jikochuu and the infant suddenly grew into a nine-year old child.
The Power of Love: Cure Ace can get stronger by love. While the other Pretty Cure can get stronger by their own love, Ace becomes stronger by the love of other people, too.
Power-Up Food: In Episode 37, she gets a Power-Up after eating a carrot which is full of the Aki Kadono's love, the carrot farmer.
Raised By Grandmother: It's later revealed that Aguri is a foster child and isn't biologically related to her grandmother.
Shout Out: The jewel on her chest starts to pulse red when her transformation is about to time out, just like Ultraman.
Her origin and her relationship with her grandmother Mari is extremely similar to Son Goku and his grandfather Son Gohan. Both of them landed on earth as babies and were found by their respective grandparents who (have) raised them.
Sweet Tooth: To the point when she has one of Sebastian's creations, she goes into a Toriko level of detail in how it tastes.
Tagalong Kid: Subverted. Aguri is a fourth-grader, but as Cure Ace, she's physically older than the others. But when her time limit is over and she transforms back, Aguri is definitely this and helpless.
And because of her time limit, she doesn't transform immediately when they enemies appear and she has to wait until the time comes when the girls need her help.
Wistful Amnesia: She seems to have this reaction when entering the Trump Kingdom.
The Worf Effect: Subverted. She is the strongest of the Cures and had no problems with the Monsters of the Week when she was an Aloof Ally. But, when the villains summon new, stronger types of them, even Ace gets trouble, making this being an actually justified trope. However, her Finishing Move is still strong enough to purify both types, the combined and Blood Ring Jikochuus.
Vitriolic Best Buds: With Davi in Episode 36, when they argue that love between humans and mascots aren't allowed. After Rachel's heart got broken, both of them feel sorry for him, and they hug each other while crying.
Older than They Look: Lampshaded by himself. According to him, he's the oldest of the three, but he looks younger than Charle in their human forms. Which makes no sense, since they were born at the same time.
The Power of Love: In Episode 36, his crush on Yashima gives him enough strength to defeat a Blood Ring Jikochuu while being in his Commune form.
Use Your Head: Justified, in his Commune form, he can only use his head, but he defeats a Blood Ring Jikochuu with The Power of Love. However, he actually hits with his right cheek and it hurts afterward.
A humanoid baby fairy that hatched from an egg the girls find in Joe Okada's shop. Mana essentially becomes her babysitter. At the moment, she provides Magic Enhancement and Mid Season Upgrades to the protagonists. She is actually Cure Ace's fairy partner, having been turned into an egg when they were defeated by the Selfish. It's suggested that she has an importance beyond this.
Later on, her cry is able to enhance the villains. This turns out to be a subversion and inversion; Ai was actually weakening the villains the whole time. When she cries, it causes the bad guys to return to their normal power.
The beloved princess of the Trump Kingdom. When the forces of Jikochuus invaded her kingdom she fought on the front lines against them, and although she was able to petrify King Jikochuu she was driven back by their superior numbers. She was separated from Cure Sword when they fled through a dimensional portal to Earth, and her current whereabouts were unknown until the Precures find her in a glacier. She's currently sealed in magical ice.
Badass Normal: Although he possesses no supernatural powers whatsoever, Sebastian has invaluable skills and connections to the real world that allows him to accomplish tasks that the Cures and Joe simply cannot with their magic. He has defeated several servants with his martial arts skills in a second.
Fantastically Indifferent: In episode 21, the Royal Crystals suddenly start glowing. Everyone in the room is seen having a reaction except for Sebastian.
Hyper Competent Sidekick / Older Sidekick: Sebastian possesses connections to the adult world such as surveillance, law-enforcement, media and forensics that make our heroines' lives that much easier. He even can use an orbital satellite to track down the Royal Crystals. When they disappear, he manages to use the Yotsuba family's personal Helicopter to get them to where they were last sighted.
Knight in Shining Armor: In Episode 25 he fights Mamo while wearing knight armor and a shield. Thanks to this, he ends up uninjured.
An old mascot who looks like a turtle, but she can transform into a dragon. She protects the the Legendary Mirror and tests the Pretty Cures. She was also the partner of Cure Empress, one of the three legendary Precures..
A trio of legendary Pretty Cures from 10,000 years ago that once saved the world from an evil darkness. Only their 3 relics remain, and one of their Mentor Mascots, Melan, has managed to outlive them.All 3 of them have the following tropes:
The leader of the evil force known only as "Jikochuu/Selfish". He led a successful invasion of the Trump Kingdom, but was petrified by Princess Marie-Ange. The agents of Jikochuu now seek to revive him by turning Psyches into Jikochuus, the act of which generates the negative energy needed to undo his petrification. He's the father of Regina who serve as his Dragon.
Abusive Father: Whoo, boy. Implied a bit before he finally speaks at Regina in episode 21, who's deathly afraid of him. Shown in full detail in episode 21, where he tries to electrocute his own daughter just to keep her bound to his own will and doesn't care if she falls into a pit of lava for defying him.
In episode 22, He even uses a real life Abuser tatic (Pretending to be sorry for their anger) just to trick her into giving her dark energy to make the pain in her heart go away, even when she was being treated better then he ever treated her.
Astral Projection: Uses this to communicate with Regina and to brainwash her in Episode 22.
Expy: While similar in size to Jaaku King from the the original series, his extreme methods of keeping his minions in line and enslaving Regina to his will just for defying him are more in line with Akudaikahn.
Click here to see a comparison with her alternate form.
King Jikochuu's daughter. After her first lost against the Precures, she decides to become friends with Mana - for selfish reasons. However, her relationship develops to a true friendship; she eventually goes through a Heel-Face Turn, but not much later she's thoroughly brainwashed by her father.
Break the Cutie: For all she's done in the series, she's one of three characters (the others being Mana and Makoto, the latter whose homeworld was destroyed) who get subjected to the most emotional torture in the whole series. In her case, though, the torture is farmoreserious.
Damsel in Distress: Upon depowerment and snapping out of her psychotic state, the Selfish Trio kidnap her and take her back to King Jikochuu. She is also used as bait in episode 21 to lure Mana into a trap.
Badass in Distress: She turns into this when she regains her power, and she saves Cure Heart and herself by her own.
Dark Magical Girl: DMG comes in two varieties: immoral or enslaved. She's the former type. Is shown to also be the enslaved type after she snaps out of her mind controlled state, saying her father terrifies her.
De-power: Loses her abilities in episode 20, for currently unexplained reasons. She then regains them the next episode, gets her powers sealed by King Jikochuu, then regains them again.
The Dragon: To her father, King Jikochuu. Her summoned Jikochuus are powerful enough to withstand and break the Precures' individual Mid-Season Upgrade attacks.
Evil Counterpart: To all Precures. She is the evil blond girl to Cure Heart, the Spoiled Brat to Alice, comes from a different world like Cure Sword and wants to be Mana's only friend in contrast to Rikka. Also, her (former) red features of her appearance contrast the in red clad Cure Ace.
Evil Wears Black: During her temporarily Heel-Face Turn, she wears red clothes on the beach, but later switches to her black costume. Probably because the animation studio makes her joining the evil side again anyway.
Unlike Setsuna, she's too weak-willed to be able to pull off a full Heel-Face Turn. Her state of being brainwashed, on the other hand, makes her an expy to another Dark Magical Girl in the franchise, Siren, though it's reversed, in that Siren was brainwashed at the start of her series as opposed to being brainwashed in the middle of this series like Regina was. Her Put on a Bus status is also similar to the initial fate of the Kiryuu sisters.
An interview hints that she could also be one to Galaxia from the anime version of Sailor Moon; both have a dark side that comes forth as a result of them underestimating the Big Bad (though instead of defeating the Big Bad via absorption, Regina was gullible enough to listen to the Big Bad when he's clearly deceiving her with intent to brainwash her), and both also have a hidden good side that the heroine tries hard to get through to in the finale.
Face Heel Brainwashing: Gets brainwashed by her father AGAIN, and gets increased power, with the red parts of her outfit now turned purple, as well as her eyes now permanently red. Granted, she's always falling victim to this at varying intensities for periods of varying lengths, but this time, it would seem she got it far worse than ever before.
Finger Poke of Doom: She creates Jikochuus by corrupting the people's hearts with a finger beam. She can also attack with finger beams.
After being brainwashed and her heart being completely engulfed by her fathers shadow, the finger beams turn into Kamehame Hadouken's out of her fingers.
Graceful Loser: In Episode 15 she actually seems amused by the fact that the Precure defeated the Jikochuu she created.
Sore Loser: In Episode 19, when she lost the Jikochuu game and refused to hand over the four Royal Crystals.
Happens again in Episode 23, when she loses to Cure Ace and yells at Mana she won't forgive the Precures.
Regina: "Precure... I won't ever forgive you! PRECUUUUUUUURE!!" *vanish*
In both of these cases, she's under mind control, so the point may be that despite her selfishness, she's naturally a Graceful Loser, while the Sore Loser tendencies show that she's not herself. Especially true in episode 23.
Heel-Face Turn:Episode 20 finally has her do one these as the result of the Royal Crystals leading her and Mana to Marie-Ange, which snaps her out of her psychotic state. Before she can stay by Mana's side, the Selfish Trio kidnaps her and the frozen Marie-Ange.
Heel Realization: A minor one in episode 16, but significant as she starts to realize after fighting Pretty Cure in that episode that her idea of trying to befriend Mana (i.e. killing her actual friends) may not have been the best way to go about it. Upon getting the Red Royal Crystal, she goes nuts for a few episodes, but by episode 20, she finally snaps out of that at least until being brainwashed again in episode 22.
Love Hurts: Literally! Being in (platonic) love with Mana brings great pain to her chest. When she cast away that feeling she stops being in pain.
Lust: She's driven by her desirenote Intense longing for someone or something, not necessarily sexual. Her desire for Mana makes the plot of episode 16. Whether it's the lewd kind of desire is up to anyone's guess.
Mid-Season Upgrade: When her father brainwashes her, she becomes more powerful and defeats the four Precure easily.
Due of her lack of level grinding, she's outmatched by them in Episode 39, but then she pulls out the Miracle Dragon Glaive, making her equal to the other Cures.
Mind Control: The Red Royal Crystal turns her batshit insane, her eyes gaining a red glow that glows stronger with more crystals gathered around her. She snaps out of it after she and Mana are led to Marie-Ange. See Not Herself below.
Shes Back: Villainous version. Episode 39. She's now more confident than ever in her crusade to make her daddy proud of her. She also gets the Miracle Dragon Glaive, and is not shy of using it. Daaamn.
Sphere of Destruction: After being Brainwashed, she creates one of these to finish off the Pretty Cure after they are forced out of their forms. It gets intercepted by Cure Ace just in the nick of time, though.
Token Good Teammate: Before brainwashing. Downplayed, since she wasn't good neither, just spoiled.
Played straight after being fully free from the influence of the red Royal Crystal.
Tsundere: The brainwashed Regina is this to Mana. When she accidently blurts out that she likes Mana and Cure Heart just hears it, Regina's turns completely red. Either that was a Freudian Slip on Regina's part, or cracks are finally starting to show in the brainwashing...
The Unfettered: She doesn't understand the concept of 'obligation'. If there is someone she likes, she doesn't care that that someone may have obligation to people other than her. Mana has a student council to attend? Why, just destroy the school, then there won't be a council!
Villain Forgot to Level Grind: Justified, she was Put on a Bus in Episode 23 and slept until her reappearance in Episode 37, while the other four girls became stronger, and then even more stronger after gaining the Magical Lovely Pad. In Episode 39, Cure Heart outmaches her, but then Regina gets her new Mid-Season Upgrade in the same episode.
A devious and calculating woman who acts as one of the primary agents of "Jikochuu". She is named after Mammon, the demon who represents "greed". She, Ira and Bel form a team known as the Selfish Trio.
Adult Child: Acts just as childish as Ira does from time to time.
Evil Is Petty: One particular rampage was set off by... discovering that she had a pimple. When she ended up being put to sleep by her own Monster of the Week, it ended up going away, and, as she thought she needed a beauty sleep, she was so overjoyed she left the battlefield without any complaint.
Greed: Her defining vice. She always want something, even if it's petty. Since her wanting may endanger people, the Cures always stop her. When she actually gets what she wants (see Evil Is Petty above), she is not looking for trouble.
Stealing Sebastian's new gadget that causes his worries and attacking him is not a good idea, as Alice pays attention to her butler's concern. Of course, Alice is angry about this (though, not enough to put her Berserk Button) and she gets an Power-Up, resulting in Mamo getting her ass kicked by Rosetta. It should be noted that the Power-Up was "requested" by Cure Ace.
An sunglasses-wearing older man who acts as one of the primary agents of "Jikochuu". He is named after Belphegor, the demon who represents "sloth". He, Ira and Mamo form a team known as the Selfish Trio.
The Evil Genius: The term "evil" fits, his plans are more vicious and radical than Mamo's. His first plan is sending the Precures to another dimension and making them desperate. His second plan involves kidnapping Ai-chan and forcing Mana to fight him alone in his trap zone. His third plan is killing both Cure Heart and Regina by throwing them in a pit of lava and the only thing that saves them is a spider string; either Regina would betray Heart and Bel would cut the string to kill her, too, or both would fall and die. And later, he absorbs Leva and Gula's evil energy after they ultimately lose to the Precures and kills those guys off. Then he tries to turn Ai-chan into a Jikochuu.
However, his attempt to gain the Miracle Dragon Glaive for himself backfires.
Kick the Dog: He uses Regina as a decoy and tries to kill her, after she was electrocuted by her father and is still being de-powered. And later, he kills Leva and Gula after they were defeated by the Precures' finisher move.
Out of Focus: While the Selfish Trio already suffers from Spotlight Stealing Squads, Bel gets much less screentime than Ira and Mamo. And he's not even The Dragon, who usually get less screentime than other villains. Considering his vice, this could be justified.
Paper-Thin Disguise: In Episode 39, when he transforms into Joe, he still obviously wear an apron with Bel's color theme and his scarf, and often acts out of Joe's character. The heroines and mascots are Genre Savvy enough to use this as their advantage.
Professional Butt-Kisser: To Regina. Then subverted when he tricks her into speaking out against her father. He actually wants an excuse to kill Regina so that he can be the king's Number Two.
Shock and Awe: Not for fun. Except in Episode 32 and afterwards, where it's used for fun at Ira and Mamo's expense.
Sloth: His defining vice. He is driven to avoid more confrontation with the Cures, and thus in the few times he appear, he's giving his all. But he's not strong enough, so it's always more work for him.
He waits until Leva and Gula ultimately fail to defeat the Precures and absorbs their evil energy.
The Starscream: To Regina at least. He tries to kill her so that he could usurp her position in the hierarchy. He also thinks, he could usurp King Jikochuus position.
He does it again to Leva and Gula.
In Episode 38, he dreams to take over King Jikochuu's place.
Smug Snake: He thinks, he could defeat the Pretty Cures or becoming the Jikochuu's number two or even number one. But most of his plans don't work.
Sweet Tooth: Apparently. He is often seen with lolipops.
Chekhov's Gun: He kills Leva and Gula by absorbing their evil energy with his pink lollipop which turns red.
Villain Decay: He gets hit with this hard at the end of Episode 38 (admittedly because the Cures defeated him, but still). And in Episode 39 the Cures actually see through his Evil Plan... and take advantage of it!
Voluntary Shapeshifting: In Episode 39 he's shown to, transform into other people and he can even mimic their voice. He disguises himself as Joe.
A thin, androgynous man who is named after Leviathan, the demon who represents "envy". His partner is Gula. He and Gula are killed by Bel who drains their evil energy in Episode 31. His evil energy is contained in one of the Blood Rings which is worn by Ira.
Arc Villain: Along with Gula, he's the villain from episode 23 to episode 31 where he dies.
Nice Job Fixing It, Villain: In his fusion form, he breaks the Magical Lovely Pad. But there are five broken pieces left and all five girls gain their own Magical Lovely Pads, resulting that they gain their new finisher group and defeats Leva and Gula.
A heavy-set man who is named after the Latin/Spanish/Portuguese word for "gluttony" (gula). His partner is Leva. He and Leva are killed by Bel who drains their evil energy in Episode 31. His evil energy is contained in one of the Blood Rings which is worn by Mamo.
Arc Villain: Along with Leva, he's the villain from episode 23 to episode 31 where he dies.
Beard of Evil: He has a small chin beard. It was forgotten in the preview before he was introduced.