"She is literally the Polaroid of perfection She has everything and she'll give it to you in a second Looks can deceive, she wears her heart on her sleeve"
— China Forbes, "Ordinary Girl" (theme to Clueless)
So you've got lots of money, you've got daddy wrapped around your finger, and you're prettier than everyone you know. You've got all you need to assert your superiority and walk all over the little people in your midst, knowing that you're better than anyone else and if you get into real trouble, daddy's money will get you out of it, right?
Not you! Just because you're pretty, popular, and rich doesn't mean you have the right to belittle people, and you know it! Maybe one of those "little people" is your best friend, or maybe you fell in love with some poor kid, or your parents or teachers simply brought you up right. Whatever the reason, you're one of the sweetest people around!
The Spoiled Sweet character is a pretty, rich or comfortably middle-class girl (or guy) who has plenty of potential to be the Alpha Bitch, but instead of being mean to everyone, she's as nice as can be, and she deserves that popularity. She's still spoiled, slightly naive, perhaps shallow, maybe even selfish (and yes, prone to attitude), but when it comes right down to it she's a loyal friend and doesn't use her money or popularity as an excuse to treat everyone like garbage - though she is often Rich in Dollars, Poor in Sense and makes errors out of ignorance. She, of course, is never, ever rude to the hired help, though she may seem slightly condescending at times. She can fit in with the Dumb Blonde stereotype, or she can be smart in a Bunny-Ears Lawyer type of situation. She's typically an equal opportunity friend, hanging out with the popular crowd and the misfits alike. She'll sometimes be paired up with Alpha Bitch or a group thereof as the one nice girl in their midst, or perhaps form a dyad with the female protagonist in a Tomboy and Girly Girl pair. As shallow as she may be, she'll often be the one to Give Geeks a Chance, hooking up with a guy who would never ever be expected to land such a beautiful girl. If she is more intelligent than ditzy, she will have some awareness of the advantages her money and beauty have given her and may be inspired to use these advantages to help those less privileged.
When faced with the need to do some kind of hands on work, (a common way to develop this character) something most of us do naturally, they might actually get excited about the opportunity, having lived in a Gilded Cage (although typically a gilded cage that they enjoy to some extent) and suffered Rich Boredom. "I always wanted to try this!" If she succeeds she will be very proud of herself - not in a haughty way but in that "Hey, I did a thing!" way. Sometimes she just thinks she succeeded and the more competent people are struggling to fix whatever she messed up. But she's just so happy and sincere about wanting to help, nobody can break her heart and tell her that she just needs to stay out of the way. This is quite happily Truth in Television.
A mild warning - the Spoiled Sweet card must be played carefully. If the writer isn't careful, she'll just wind up as a Canon Sue or a whiny, ditzy little brat and may even turn back into the Alpha Bitch.
Differs from Jerk with a Heart of Gold in that she's always outwardly nice to begin with; if she's a Jerk with a Heart of Gold she doesn't belong here. Note that a Spoiled Sweet character doesn't have to be always nice to qualify, this kind of character is certainly prone to a selfish moment or two, or even a What the Hell, Hero? moment if her selfishness gets the better of her.
A Sub-Trope of Idle Rich.
Compare with Lovable Alpha Bitch, Ojou, Princess Classic, and Uncle Pennybags. Contrast with Alpha Bitch, Spoiled Brat, Royal Brat, and Rich Bitch. Also contrast Lonely Rich Kid. If the Alpha Bitch does a Heel-Face Turn she'll usually become one of these.
She might become somewhat of an Aunt Pennybags when grown up. Also, if the Spoiled Sweet character loses her money and position, she'll be a Fallen Princess. Often end up becoming Royals Who Actually Do Something as adults.
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Anime & Manga
Chiyo from Azumanga Daioh is insanely rich, with a huge estate. She's also a preteen genius, going to high school when she's ten. Still, she's as sweet and cute as they come. One of the main things keeping her away from Insufferable Genius territory is that both she and her classmates are fully aware that she's a ten-year-old in high school, and thus more than a bit naive about "mature" things, like sex and sexuality. (See the infamous "Drunk Nyamo" scene for reference.) Not to mention the physical limitations of being a ten-year-old, especially when it comes to phys. ed.
Princess Amelia, but it's made pretty clear that she wasn't spoiled, given that she actually enjoys adventuring and helping others. It helps that she's a skilled sorceress, and her prince father is an accomplished fighter.
A subversion is Princess Gracia/Naga the Serpent, Amelia's older sister. While she shares Amelia's penchant for adventure and will help others, she's also haughty, a drunkard, brands herself as superior due to her status (which most don't know about because of her given moniker), tries to garner fame without the effort (unless the situation is dire), and it's mentioned in the novel adaptations that she frequently asks for money from her and Amelia's father.
Tomoyo Daidouji (Or "Madison", as Nelvanaprefers to call her). Even though she was rich and probably going to be a pro fashion designer, she liked being a sidekick to Sakura, giving her "super-hero" outfits and filming her adventures. She manages to be at ease anywhere, and to know every (non-magic) thing that's going on.
Tomoyo's mom Sonomi is a grown-up version of the trope. Complete with the whole "married below her station" deal, the reason Nadeshiko's relatives didn't like Sakura's dad. Sonomi and Nadeshiko's grandfather Masaaki make amends when they come to fully accept that Fujitaka made their Nadeshiko happy when she lived.
Syaoran's sisters comes from a loaded family, but are total sweethearts, if a little energetic.
Mihoshi Kuramitsu from Tenchi Muyo! belongs to the ruling family of her homeworld. While often portrayed, at best, as a Bunny-Ears Lawyer, no one is sweeter than her with the possible exception of Sasami, who is another quality example of this Trope.
Elizabeth of the series Nanatsu No Taizai, despite being a princess from a powerful kingdom, is possibly the sweetest female character in the whole series.
Shrinking Violet Hinata Hyuuga of Naruto fits this trope in that she is heiress to the wealthiest clan in the village and that she (along with Chouji) is one of the kindest characters in the series. However, this is subverted by the fact that her father's treatment of her used to be incredibly harsh, not to mention she was constantly reprimanded for not being strong enough. Fortunately, said dad got better. Also, Hinata doesn't brag about her power, she doesn't put her clan above everyone else, and is sweet and kind to everyone.
Sailor Moon: Although he did spend some time in an orphanage (or in the live-action, under the care of the Kousaka family), Mamoru Chiba eventually claimed a large inheritance from his parents but is still a nice person who prefers hard work to get what he has. However, since we're seeing the story from Usagi's point of view and she's an Unreliable Narrator, he comes off as more of a Jerk with a Heart of Gold at that start. It actually depends on the continuity. He plays it straight in the manga, but in the anime he's seen once or twice holding part-time jobs, and while his apartment is rather nice, it's also very simple.
Meiko Akizuki from Marmalade Boy is a warm-hearted girl from a wealthy but troubled (and broken) family, is a member of the literature club and the student council of her school and is usually there for Miki's support when she's at her lowest points. And in the anime, she single-handedly fiances her and Miki's trip to America as a repaying of her support and to rekindle her relationship with Namura.
Code Geass: Princess Euphemia li Britannia, the third Princess of Britannia is sweet, kind and innocent, contrasting her sister Cornelia and the rest of her screwed-up royal family and she really wants to help people and to make everyone happy. She is also willing to get into dangerous situations in order to protect others.
The adorable Louise Halevy from Gundam 00 was somewhat of a Spoiled Brat but still a Momma's Girl. She also genuinely tried to endear herself to her middle-class boyfriend Saji's family, though it didn't fully work.
Platinum Berlitz from Pokémon Special. Daughter of Sinnoh's richest family, she initially insists on staying at high-class hotels and refuses to give her true name to those she considers commoners. However, she is genuinely interested in learning and trying out new things first hand, and eventually warms up to Diamond and Pearl.
Momoko of Keroro Gunsou lives in a mansion with her own mall, train station, and can have anything she wants, wherever it may be in the world, shipped to her right away. Yet she's the shyest girl in school and can be downright angelic when her other personality doesn't take over.
Elizabeth of Black Butler. She's used to getting what she wants, but isn't a bad person for it.
In flashbacks to his youth, Chouji Suitengu (or better said, Takeshi Ueno) seemed to be somewhat haughty, but nevertheless a nice boy who really loved his little sister Yui and his parents.
Kagura Tennouzou is a somber and sweet girl, if very naive, as well as born in one of the richest families in Japan. At the same time, due to her mother's horrible abuse and her role as the "Divine Goddess", she's one of the biggest Woobies of the series.
Siegfried from Kenichi: The Mightiest Disciple. He's both a wealthy Heir and a famous composer, but he is humble and absolutely loyal to his friends. Niijima mentions that Siegfried is personally funding the Shinpaku Alliance with profits from the Opera he wrote about them.
Tsumugi "Mugi-chan" Kotobuki in K-On!. Her family owns the music instrument business that the group regularly shops from, a yacht, and at least three summer homes, with the two smallest ones being immense and gorgeous. In spite of this, she's very kind-hearted, always serving tea and cake every day when they meet and gets them huge discounts from the music store. She's shown several times to be eager to feel part of the group such as mixing her fries with the others at a fast food restaurant (a sign of acceptance in Japanese culture) or asking Ritsu to hit her (she felt that the physical altercations Ritsu had with Mio was a sign of their closeness). She's also eager to try out the places of "the common man", like fast food or the local hardware store.
Mika Harima from Durarara!!. She's said to be from a very rich family, but wasn't particularly spoiled or petty, since she befriended Anri Sonohara during middle school, who was bullied often and had no other friends besides her at that point.
Rukia Kuchiki from Bleach. Her Rags to Riches story has left her the apple of the eye of one of the most powerful aristocrats in the whole of Soul Society. It hasn't stopped her from being down-to-earth, gentle or kind, however.
Nogizaka Haruka of Nogizaka Haruka no Himitsu is unbelievably wealthy but still loves anime and gets a very average low class boyfriend. She's also the sweetest person in the series.
Lady Gekko in Karakuridouji Ultimo. Born a noblewoman, she decides to devote her life to a traveling bandit and to, for the rest of her life afterwards, serve the people of Japan. She's brutally murdered not long after making that pledge, and the sense of vengeance her reincarnation Rune feels in the present day disqualifies him for this trope.
Nanoha's two friends, Suzuka and Arisa, are both fabulously wealthy. Very little is ever made of this, though, the two are pretty much normal girls. Arisa in particular fits the "having an attitude" part of the trope (though this may be due to her American heritage rather than her wealth), but is nonetheless a loyal friend.
Victoria Dahlgrün of Magical Girl Lyrical Nanoha Vivid. While she seemed like a typical haughty Ojou in her introductory page, she turns out to be downright friendly to her fellow tournament competitors, save for Harry Tribeca who she has a more Vitriolic Best Buds relationship with. She is particularly friendly with Sieglinde Jeremiah, the vagrant, loner champion with Power Incontinence whose welfare she has been looking out for ever since they were kids.
Mimori Unyuu from Sket Dance is insanely rich (her house is a self-sufficient underground city), and when we see her dad, he spoils her rotten. Despite this, she's one of the nicest character in the series, and is always shown brightly smiling. She's definitely Rich in Dollars, Poor in Sense, though...Her idea of a love confession is giving the other party a large sum of money.
Fullmetal Alchemist: Selim Bradley is the king's son and generally polite (aside from bugging Edward by calling him small.) Although that's an act, and he is actually the monstrous Pride...and "Father" doesn't give a damn about him. After his rebirth, he seems to be this once and for all, being concerned about an injured bird.
Death the Kid of Soul Eater is the affluent son of the Grim Reaper - a rather frightening title until you actually meet him. Despite the occasional neurotic breakdown, Kid is compassionate and kindhearted, and often willing to stick his neck out for somebody who needs him... that is, provided the person's not disrupting the balance. He lives in his massive mansion with the ever-grateful Thompson sisters, joins the DWMA to save the lives of a group of kids he's never met, and is one of the first to gain Crona's trust, among other things.
Super Dimension Fortress Macross: Lynn Minmei doesn't appear to let her fame go to her head, and remains pretty down-to-earth. After the war's conclusion, she is known for giving charity concert tours to keep the people's morale up, even when the only payment they can offer is a few bags of groceries.
Macross Frontier: Sheryl Nome is popular, beautiful, rich, and she's used to being showered by adoration. On the other hand, it's clear that she always puts her fans first, and wholeheartedly encourages Ranka Lee to become a singer. Even when the latter's popularity begins to eclipse her own, she rarely shows any resentment toward Ranka, and the two remain good friends and often perform joint concerts together.
Karin from Medabots is the heiress to a family fortune, but she enjoys cleaning the school as a hobby, and because her butler keeps packing a 10-course meal, there's always plenty of food leftover, so she keeps sharing it with her classmates. She's also a Medafighter, but of a Medabot called "Neutranurse", whose specialty is healing! And to top it off, in terms of Karin's general demeanor she is one of the sweetest people in the series—sweet enough, in fact, that she's never actually lost a Robattle because nobody wants to beat her.
Princess Charlotte from Berserk is not only one of the few genuinely nice aristocrats in the series, but one of the sweetest characters in manga genre period. Though sheltered and a bit on the naive side, Charlotte is sweet and kind to just about anyone whom she encounters and never has a nasty thought about anyone.
Aria Shichijou from Seitokai Yakuindomo is so amazingly rich that her house contains a room made of solid gold, she forgets that regular staircases don't go automatically, and when she invites her friends to see some fireworks she means a personal fireworks show in her own back yard. She's also incredibly sweet and cheerful, with a big smile as her default expression, and happily hangs out with the much less wealthy rest of the cast (along with working as the student council's secretary and taking orders from Shino). She'd be a Proper Lady if she didn't share Shino's perverted sense of humor.
Wonder Woman. Brought to life by the Greco-Roman goddesses (or Zeus in The New 52), raised in The Spartan Way, daughter of the queen of the Amazons, ordered to remain away from the affairs of mortals... and the most compassionate and loving member of the Justice League, so much so that in Blackest Night she was chosen by the Star Sapphires, the Corps of Love, as one of their own.
Although Archie Comics' Veronica Lodge is best known in popular culture as a Rich Bitch, and many stories do indeed portray her this way, the Archie universe's Negative Continuity allows her to be portrayed quite often as entirely likable: still materialistic and somewhat shallow, but a loving girlfriend to her "Archiekins" and a loyal best friend to Betty, despite neither of them being wealthy. Even when she's being vain and spoiled, she can still be nice to Betty. Some stories show how Veronica frequently gets tired of her wardrobe and decides to buy a new one, pawning all her old outfits off on Betty in the process. These clothes are still really nice, which gives Betty a very impressive wardrobe of her own despite her own comparative lack of wealth.
Spider-Man: Gwendolyne "Gwen" Stacy started out this way. She came from an upper-class background, her father Captain George Stacy, perhaps the most respected citizen ever seen in the series, belonged to the same gentlemen's club as millionaires J. Jonah Jameson and Norman Osborn (whose son was Gwen's high school boyfriend), but that did not prevent her from becoming very close to Peter Parker and Mary Jane Watson, both of whom came from a lower social stratum. In her earliest appearances, Gwen sometimes displayed a nasty streak (she got into a quarrel with Aunt May, blaming her for "holding Peter back" through her protectiveness), but later she gradually morphed into a fullblown paragon of nice.
The Marvel Adventures version of Janet van Dyne is the only incarnation to be this from the very start. As we eventually find out, her father owns a major system of laboratories and a tech company to rival Stark Industries, but she's more comfortable with playing video games with Spidey, helping orphans in Africa, and taking out space threats with the Avengers than going to high society parties, and even went masked for the first dozen or so issues because she thought being publicly known as a superhero (something her counterparts in other realities have never had a problem with) would get in the way of her being able to actively do good.
Richie Rich is so wealthy his family owns two of everything money can buy. Still a nice kid with a generous heart. His parents are pretty decent types as well.
Pictured above: When first introduced, Charlotte "Lottie" LaBouff of The Princess and the Frog is shown to have her dad's wealth and influence as the un-crowned king of New Orleans completely under her thumb, and she gets anything she wants. She is a ditz with an obsession with becoming a Princess, but she is a remarkably sweet ditz and is Tiana's best friend. Early in the film she is throwing a lavish masquerade ball to snare the visiting Prince Naveen and hires Tiana to cook her delicious signature treats to help, since "the way to a man's heart is Through His Stomach." However, when Tiana ended up crashing into the table of treats and knocks them to the ground, Charlotte, rather than get annoyed at Tiana or demand that she bake a new batch, instantly realised it was a total accident, took her upstairs and got her cleaned up by lending her some of her (Charlotte's) own clothing. Before that, she was helping Tiana buy her restaurant by hiring her for the party without haggling the prices of the food. Charlotte's dream is to marry a prince, but she wants Tiana to have her dream, too, so she kisses Naveen the Frog Prince to turn him and Tiana human, even if he will not marry her. Her kiss ultimately fails to turn him human again, but she didn't know that at first.
Jenny in Oliver & Company. She has only a butler and a remarkably spoiled show-poodle for company on her birthday. Her wealth is obvious and it's clear she can have almost anything she wants, but what she really wants is a lovable companion.
Maid Marian from Robin Hood. She is part of Prince John's household and his niece, but she is one of the nicest characters in the movie.
Princess Jasmine in Aladdin is a Rebellious Princess, but she has elements of this as well, like giving an apple to a poor kid. Unfortunately she doesn't realize she needs money in the marketplace, and that if you don't have any the merchants will assume you're stealing. In the series, she's shown having slightly more effective methods of helping the people of Agrabah.
Blu from Rio, despite getting several luxuries from his "mother" Linda, is the main protagonist and definitely a Nice Guy.
Wreck-It Ralph has a variation dealing with attention rather than money. Fix-It Felix Jr., the hero of Ralph's game, is basically hero-worshiped by the NPCs of the game. However, despite both this attention and the other characters' behavior towards Ralph, he's a genuinely Nice Guy who is sweet and likable and the only person who even attempts to be nice to Ralph. He also shows that he isn't just a Punch Clock Hero when he doesn't seem to even consider leaving Sugar Rush and the other three main characters during the final fight, even though he clearly has the opportunity and even though his only weaponwould do him zero good in a fight. Felix also lives in a penthouse.
Films — Live Action
Eddie Murphy's character Prince Hakeem of Zamunda in Coming to America. Just because he's the absurdly wealthy heir to the throne doesn't mean he's a jerk. Contrast to his condescending father and opportunistic aide.
Patty Simcox in Grease is annoyingly Spoiled Sweet with just a touch of the Alpha Bitch. She is an attractive, athletic, sure-of-herself type of girl. Patty can be catty, but in an All-American Girl sort of way. She's overly-enthusiastic goody-two-shoes cheerleader, nominated for student council and helps set up the prom.
Cher Horowitz from Clueless is nearly the Trope Namer. She's wealthy, stylish, and rules the school with an iron fist, but it's an iron fist tempered with sweetness. She even attempts to play matchmaker to a couple of nerdy teachers. The film is an updated version of Jane Austen's Emma, who was practically the Trope Maker.
Elle Woods from Legally Blonde. Shallow, rich, beautiful, and fashionable, yes, but also very sweet and fiercely loyal to her friends. When she goes to Harvard Law, she doesn't judge people who in turn judge her and presume she's a walking stereotype of dumb blonde. She later becomes friendly with several of them.
Phyllis Nefler (played by Shelley Long) from Troop Beverly Hills is a stereotypical spoiled Beverly Hills housewife who cares very much for the girls of the troop she leads. She is also genuinely heartbroken over the impending end of her marriage and her soon-to-be ex-husband's new girlfriend. When Velda, an enemy troop leader who has constantly put down and sabotaged Phyllis's troop, is injured and abandoned by her own troop during the Wilderness Girl Jamboree race, Phyllis and her troop carry Velda to the finish line.
Jocelyn in A Knight's Tale. She is aristocratic and very into clothes and slightly superficial. But she proves herself and her love for William in the end.
Grace Conrad in Unaccompanied Minors. She seems to have everything, but she actually behaves rather well.
Lorenzo Odone comes off as a bit of Spoiled Sweet at the very beginning of Lorenzo's Oil. When his illness causes him to start throwing what look at first like ordinary childhood fits, everybody is astonished.
Sandra from Stahlnetz: PSI has hundreds of Euro as pocket money, but still prefers to be nice and friendly, and rescues the other girl by The Power of Friendship.
Played with in Snow White A Taleof Terror. Lilli is nice to the servants and looks like a sweet girl, but she treats her stepmother very badly.
Some versions of the classic Cinderella story have one stepsister who isn't horrible and is actually nice to the heroine. In the live-action Cinderella adaptation Ever After, Marguerite is a Dumb BlondeRich Bitch, but Jacqueline is rather nice, just easily cowed by her mother and sister.
Charles Xavier from the X-Men films, is filthy rich and is a gentle, caring person. Certainly the most altruistic character in the franchise.
Emma Woodhouse from Jane Austen's Emma. Emma is just nice enough to avoid being a Rich Bitch. She can occasionally be unkind, and is often unpleasantly classist, but she usually means well. By the end of the novel, she fully understands herself and is determined to behave properly.
Georgiana Darcy. Compare her to the rest of the family (especially her meddling and extremely annoying aunt Lady Catherine), and you find yourself wondering how she turned out so well. Elizabeth heard several times that she's extremely haughty and proud, but after they actually meet face to face, she concludes that Georgiana is actually extremely shy and sweet.
Jane Bennet. The Bennets aren't as wealthy as the Darcys, but they are a family of local social prominence and own a fair amount of land. Jane is the eldest, prettiest, and sweetest of the five daughters, loves and thinks well of everyone, and never has an unkind word cross her lips in the entire story.
Lasaraleen Tarkheena from The Horse and His Boy, part of the The Chronicles of Narnia series. She's spoiled, whiny and shallow, but ultimately helps her best friend Aravis when she needs it even if she doesn't quite understand why she would rather not marry the Vizier.
Sara from A Little Princess. She is a bit clueless about people below her station at first, but she soon develops a very strong sense of compassion even before things all go to hell in a handbasket for her.
Jennifer from Avalon High. She initially comes across as the Alpha Bitch (a beautiful blonde cheerleader who is cheating on her boyfriend with his best friend) but is actually very nice. In the manga sequel she has pretty much become Ellie's best friend.
Ned Maddstone, from The Stars' Tennis Balls by Stephen Fry, is a male version. He's the head boy at Harrow School, captain of the cricket team, and dates a hot waitress... but is incredibly self-deprecating and kindhearted, and without even thinking about it agrees to keep secret that one of the boys at the school is working class. This sort of behaviour naturally makes other characters hate him for what they see as showing off (they're actually just resentful towards him for being a better person than them).
Sandrilene fa Toren of the Circle of Magic books is the most wealthy heiress in the Namorn empire, closely related to royalty in two countries, had rich parents who travelled around the world with her having fun all the time, and yet readily befriends those of lower social status, is determined to think well of them, and has such a sense of noblesse obliege that Empress Berenene plays off it in order to keep her from leaving the country out of loyalty to the tenants who work on her lands. Of course, she also has a few Well, Excuse Me, Princess! moments, but they all stem from wanting to do the right thing. Even her foster-sister remarks that she has "too good a heart".
Prince Roald from the Protector of the Small books. He is a prince, yet spends most of his years at knight school trying to distribute his time to everyone equally, taking turns to sit at each person's table at lunch and generally doing whatever he can to make as few enemies as possible. This includes when he sorely wants to join his friends in a little vigilante justice but can't because of his position as a prince.
Louisa May Alcott's Eight Cousins and Rose in Bloom:
Rose Campbell, the main character, is very much this. In the first book, as a teenager, her best friend is the main Phoebe, who she (informally) adopts as a sister. Rose gives up one of her holidays to help the housekeeper so that Phoebe can have a holiday instead. As an adult in Rose in Bloom, she's an heiress but deliberately limits her spending, refrains from conspicuous consumption, and puts serious effort into managing philanthropic enterprises rather than opting for the life of pure leisure she could afford.
Kitty Van Tassel is another well-off young lady, happy and cheerful though a borderline ditz. She genuinely cares for her boyfriend Steve and gets along well with everyone.
Lara in Cheri Bennett's Life In The Fat Lane is best described as a failed attempt to create a Spoiled Sweet. Readers are expected to believe that Lara is a Lovable Alpha Bitch, while a character who acts the same way towards Lara after she gets fat is treated as a subversion of same. They both come off as equally condescending)]]. However, it's possible that she's intended to be an Unreliable Narrator.
In Artichoke's Heart, we have Kay-Kay, despite being blond, thin, pretty and popular, is friendly with the main protagonist, who is subjected to much teasing from the Alpha Bitch of the school.
Cherry Valance in The Outsiders may be well-off and dating one of the most violent members of the heroes' enemy gang, but she is very kind to Ponyboy when they actually get a chance to talk without other loyalties getting in the way.
Lady Sybil Ramkins, Vimes' wife from the Watch books of Discworld. Born to an extremely rich family, never lacked for anything, among the most highly connected families of Ankh-Morpork... but an extremely good-hearted, generous woman who opened a (mostly) charity hospital and runs a shelter for sick dragons. She's nice to everyone and still keeps up correspondence with her friends from school, which includes wives halfway across the continent in either direction.
Bertram Wilberforce "Bertie" Wooster of Jeeves and Wooster is Spoiled Sweet and an Upper-Class Twit. He may be an idiot, but he's one of the nicest guys you'll ever meet. A lot of plots revolve around the fact that he'd do nearly anything to help a friend in distress, and his appreciation for his butler Jeeves is such that he'll often sacrifice something really important to himself if he thinks it will make Jeeves happy.
Madge Undersee of The Hunger Games is the mayor's daughter, Seam girl Katniss' Only Friend, and cares enough about Seam coal miner Gale to make Haymitch suspicious when she rushes through a snowstorm to bring him medicine. Katniss' Prep Team, Venia, Flavius, and Octavia, also are unbelievably shallow and foolish, but Katniss cannot bring herself to hate them (as she does most Capitol citizens) because she reasons they have no actual malice in them and simply don't know any better; they genuinely care about her very much, and are all three devastated when Katniss has to return to the Arena for the Quarter Quell in Catching Fire. The team go on to defect to District 13, where, despite being woefully ignorant and ill-equipped for a lifestyle so radically different from the Capitol, they do their best to adjust and get along. Madge and her family die in the bombing of District 12.
There's Robin. While Joey does have a tendency to baby her even when she's older and less delicate, it doesn't have a bad effect on Robin's personality at all - in fact, she grows into a kind, sensitive teenager with a strong sense of right and wrong, who acts as a Cool Big Sis to Daisy Venables.
Princess Elisaveta; she might be a princess, but she's not stuck up at all and makes plenty of friends.
In Fiona Patton's fantasy The Painter Knight, the new monarch (incognito due to an Evil Uncle) is a five-year-old girl and a God in Human Form. She's arrogant, childish and powerful enough to intimidate the adults around her, but jumps at the chance to try ordinary tasks and pastimes and play with commoner children. She later passes out honors and rewards like candy.
Dagny Taggart and Francisco d'Anconia of Atlas Shrugged were born obscenely wealthy, but their fathers taught them both growing up that success had to be earned, not given, and that they would not inherit positions in the family empire unless they proved themselves worthy. Thus, they grew up never thinking that their wealth or family names made them superior to others and considered Eddie Willers, the son of Taggart employees, their equal and included him as their playmate as if it were the most natural thing in the world.
Maggie in the Newsflesh series. All she has to do is ask, and her extremely wealthy parents fall all over themselves to give her what she wants. She doesn't usually want a lot, normally being quite content with her isolated house (the parents do insist on a level of security normally associated with Presidents and so on, but keep it out of her way as much as possible), bad movie parties, rescuing miniature bulldogs, and blogging. When her friends need help, she treats them much as her parents treat her, lavishing attention and material aid on them without hesitation.
The Xavierra family in Through Alien Eyes seeks to raise their children like this. They are extremely wealthy and powerful, and have their children work as servants three days a week, paid as their servants are paid, in the hopes of fostering empathy for the less powerful people the kids will one day grow up to direct. It seems to be working.
Live Action TV
Yoon Eun-suh from Autumn In My Heart, prior to the discovery that she was switched at birth. She's still sweet after moving in with her birth mom but she can no longer afford to be spoiled.
Although he grew up in the lap of luxury, Lord Renly Baratheon is genuinely a nice guy, and he does care about the smallfolk (at least more than most Westerosi nobles).
Margaery Tyrell, who the queen of Westeros, is both genuinely kind and caring, and intelligent enough to realize that being seen as such by both nobles and commoners is politically advantageous. She does a lot of charity work in her home of Highgarden, and after her arrival in King's Landing she goes to an orphanage, talks kindly with the children, and provides money to feed, clothe and shelter them. She's also kind to the friendless Sansa Stark (again, with political reasons for being so, but she also seems to genuinely care).
Engine Sentai Go-onger has Miu/Go-on Silver, initially set up as a wealthy, shallow drama queen but who rapidly shows herself to be kind and makes an effort to reach out to the Go-ongers rather than writing them off (unlike her brother, who takes a while to warm up to them).
In Power Rangers RPM, Summer (the Yellow Ranger). Before the Venjix disaster, she was a typical spoiled Rich Bitch, often treating her butler Andrews poorly. This was due to her parents never being around for her, leading her to cope by being a bitch. However, after her "friends" abandon her, and Andrews dies protecting her in spite of how she's treated him, she changes and becomes a truly nice person. She's not exactly rich anymore by that point, combining this trope with Impoverished Patrician.
Cordelia on Buffy the Vampire Slayer grew into this trope once she stopped being such a Rich Bitch, especially while dating Xander. She still had the occasional bitchy moment. It wasn't until Angel that she stopped being an Alpha Bitch and got some serious Character Development. However, at that point she was no longer rich and had a very difficult life.
Glee: Sugar Motta is very spoiled, since her dad may or may not be in the mafia. She used to be a Jerk Ass, but softened up considerably during the latter half of the third season. She even paid the club's Regionals fees so they wouldn't have to worry about them.
"They always say "Don't worry about the small stuff. Well, one of the fun things about being rich is that everything is the small stuff."
Rory Gilmore from Gilmore Girls. She was raised by her Closer to Earth single mother in relative poverty, but when she's a teen, she definitely benefits from her grandparents' wealth, upper-class status and influence. She's considered the biggest sweetheart in Stars Hollow and perhaps in the whole of New England.
Lady Sybil Crawley. Born into tremendous wealth, clearly the apple of the earl's eye and the favorite of her formidable older sister, Sybil never has a mean word for anyone, is interested in social justice and women's rights, and spends half the season helping one of the housemaids try to land her dream job.
Lady Cora, the earl's wife is the daughter of a self-made Midwestern magnate, so you might expect her to be charmless, crass, and selfish. Not so: she's eminently proper, graceful, and kind, doting on her daughters, showing genuine concern for her servants, and is probably one of the two most reasonable characters on the show.
Even though Kelly and Donna from Beverly Hills 90210 were both spoiled rich kids (and maybe somewhat shallow), neither one of them really had any Alpha Bitch qualities.
Chinese Paladin 3:
Xuejian is Downplayed. She's a well-brought up young lady who adores her grandfather, is fiercely protective of her servants, loyal to her family... and is not above throwing tantrums when annoyed.
Longkui is is very sweet and thoughtful of others. She's a princess.
Princess Mithian from Merlin. The show sets her up so that the audience expects her to be a Spoiled Brat, but she ends up being quite lovely.
Alexis Castle is extremely nice, intelligent, and responsible despite her father being a wealthy best-selling novelist who also often acts like a Man Child. Her grandmother is an overly dramatic actress and her mother is rather impulsive and irresponsible. She's easily the most mature member of her family.
In Heroes, Peter Petrelli is a variation. He grew up in wealth and luxury and is once of the nicest characters in the show, but he was actively neglected by his parents growing up.
Charlotte Grayson from Revenge. Her parents are the richest people around, and she's the sweetest thing ever. She can be wild and have an attitude at times, but the girl has her heart in the right place.
Callie Torres in Grey's Anatomy. In season 3, she is revealed to be living off a generous trust fund from her doting father. Though she has a rather fiery personality, she is usually unfailingly kind to just about everyone. Except Izzie. But Izzie did sleep with her husband.
Jo Grant of Pertwee-era of Doctor Who. She was a sheltered Cloudcuckoolander who only got her job because of nepotism, but she always tried her best anyway. She even showed flashes of competence Depending on the Writer.
Older Than Print: Kaguya-hime, the Shining Princess from the 8th or 9th-century Japanese Fairy Tale of the same name (or "The Tale of the Bamboo Cutter"). Despite her adoptive parents lavishing their newfound wealth on her, she remains sweet and kind, and even though she demands impossible things of her suitors, it turns out she has a very good reason for wanting them to fail: She has to come back to the Moon when she's older, so she cannot have any real emotional bonds with Earth people other than her parents.
The Snow-Maidens of Hawaiian mythology were each given a mountain on the Big Island by their father Wakea, and they (particularly Poliahu) are widely noted for their beauty, but they are generally benevolent.
Louise's husband, Lord Pent, a male example. He could've had any rich and noble girl as his wife or mistress, but he chose the lady who said, "I can't sing and dance and I'm not the most noble, sir, but if you need my help, count on my archery skills!"
Maribelle in Fire Emblem Awakening. At first glance, she's a cold Rich Bitch, and she definitely cares a lot about fancy pleasures when you send her shopping, but her supports show that she does care for others deeply. She especially cares for Lissa, whom she views as her best friend, and is looking out for the men who might be in love with her because she wants her to be happy, too. Even though she has a few Rich Bitch moments, they're vastly overshadowed by the amount of times she shows this trope.
Lissa and her older brother Chrom who are the siblings of the current ruler of Ylisse and, in Chrom's case after Chapter 10, Ylisse's ruler himself.
Chrom is more or less incapable of turning down a request for help no matter how small or silly it may be: he's organized a group of soldiers for the express purpose of roaming the country protecting anyone who needs it, and when he's not being the Only Sane Man he turns out to be practically pure Adorkable in his interactions with others.
Super Mario Bros. has Princess Peachnote "Princess Toadstool" in North America and Europe until Super Mario 64. She's quite attractive, and judging by the fancy dresses she wears, the big castle she owns and the fact that she's a princess, she's probably stinking rich too. However, she's depicted as sweet, gentle and will do anything for her friends, and despite being so pretty and rich, she's in love with a chubby, short plumber.note Either that, or they are simply good friends, depending on who you ask. She's also willing to be nice to Bowser fairly often despite the numerous times he has kidnapped her.
Estelle from Tales of Vesperia, who had never left the imperial city (and possibly not even the palace!) and had only read about the other parts of the world, yet when she goes out and sees sick and injured people, her first response is using her Healing Artes on them.
Zelos from Tales of Symphonia. As the chosen of Tethe'alla, he lives in tremendous luxury, with a mansion, an open invitation to meet with the king, and a legion of adoring fangirls. At first he comes across as merely spoiled, lazy, and horny, but as he travels with Lloyd's group it becomes apparent that he's one of the kindest and most supportive party members, especially given that most of his allies are strangers from another world. Even when he reveals himself as The Mole, he promptly betrays his employers and saves the the party's lives when everyone except Lloyd faces likely death. (In the canonical storyline, anyway; but even if you go out of your way to snub him and get Kratos as a party member instead, he takes the opportunity to commit Suicide by Cop against the party in order to ensure they have a shot at fighting Pronyma and Mithos, and to get his sister out of confinement.)
Natalia usually acts princessy around the party, but after seeing the sick people in Akzeriuth, her first reaction is to help them with her Healing Artes. In fact, when Luke suggests that this "isn't their problem," she gives him the same look you'd give to someone who told you that fire is cold. IT is the reason that people of her nation are far more loyal to her than her father, and she is famous throughout the land for her philanthropy.
Luke is a Jerk with a Heart of Gold. Despite having only seven years of memories, and spending all those years sequestered away in his family's mansion with no knowledge of the outside world (including how to use money), he comes across as a jerk. And then you find out that, despite his favorite hobby being practising swordsmanship with the master that he adored, he has a ridiculously high Thou Shalt Not Kill rating for a JRPG hero and will try and save anyone no matter the cost to himself, even if he's Tsundere about it until his Important Hair Cut, after which he plays this trope mostly straight.
Marle, aka Princess Nadia, of Chrono Trigger. She's had a sheltered life and is used to getting her own way, but she's also very friendly and often surprisingly humble, deliberately downplaying her own rank while praising the abilities of her teammates.
Cloudcuckoolander Agitha from The Legend of Zelda: Twilight Princess, Princess of Bugs. She's got a lavish house, no day job (she's ten), an Impossibly Cool Dress, and spends Rupees like water — but she rewards Link with Rupees for bringing her golden bugs, her dear little friends, and appears to not have a malicious bone in her body. You can't help but like her. There is also the fact that she is one of the few humans in the game that isn't afraid of your wolf form because she doesn't see a wolf, she sees a very large puppy.
Princess Zelda herself comes across this way in many installments of the series. The Legend of Zelda: A Link to the Past is probably the best example, not least because it was the first one to give her any significant dialogue or screen time; the manga adaptation makes her seem like this even more.
Tiffany Lords is the Dumb Blonde daughter of a millionaire businessman, but in return she's very cheerful and outspoken and she befriends the Japanese students quite faster than her Jerk Ass crush Roy. And when she happily hugs Hinata after she and Roy rescue her from Kurow in the Taiyo path of Project Justice, it's so cute.
Nalia d'Arnise of Baldur's Gate crosses this with Rebellious Princess, and as such is listed as Chaotic Good. She is a bit clueless and is by far the least street-wise party member in the game despite her own proclamations of spending lots of time in the streets, but she is genuinely well-intentioned and does try to be nice and understanding to the poor.
Bianca in Pokémon Black and White is sheltered by her parents and is a daddy's girl, but she's very open and friendly towards your character and Cheren, and is very eager to go out and try new things on her own. Considering that he lives in a fancy palace, is treated like a king, and is much more concerned with saving abused Pokémon from wicked humans than with his own interests, N very well qualifies.
Flora Reinhold from the Professor Layton games. As the only child of an eccentric baron, she's the rightful heiress of Impossibly Cool Wealth. She gives it up so that her Ridiculously Human Robot friends won't be shut down, and spends her time traveling around solving puzzles with Layton, who adopts her. She's the series personification of sweetness, and beloved by the rest of the cast; even resident villain Don Paolo has a soft spot for her. She has a bit of a Tsundere streak if left behind, but the implication is that she's just afraid of being left alone, and it's not hard to soothe her when she does get upset.
Sofia from Rune Factory 3. Despite being a rich girl, she is probably the sweetest character in the entire cast with the possible exception of Innocent Flower Girl Shara. In fact, one of the reasons why she started speaking in opposite is so her very weird father wouldn't seem so weird. Another reason why Sofia speaks in opposites is so that she wouldn't have to tell people things that would put them down, such as Evelyn's...questionable taste in clothing that she designs. This is stated to actually be the reason she started, so that her lies become the truth.
Selphy from Rune Factory Frontier is heavily implied to be a runaway princess. She's also very cheerful and amiable.
Sveta Czamaral is the princess of Morgal, but you'd never know it from her behavior (or her attire). However, she also has a very good reason for actively downplaying her status.
In the first Golden Sun game; Ivan is seemingly introduced as wealthy merchant lord Hammet's servant, who has stayed in Vault to recover some stolen goods. He is helpful and courteous, if a bit sneaky in his methods. When you reach Kalay, you find out Ivan is Hammet's son, and the heir to an impressive mercantile empire (which Dark Dawn suggests he used to rehome the people of destroyed Vale).
The protagonist of the indie Vera Blanc games is strong-willed and snarky, but doesn't act like her wealth puts her above other people, and after surviving a deadly brain tumor, she dedicates herself to using her talents and resources to help people withunusual problems.
Lumina from Another Wonderful Life and Harvest Moon DS is rich and beautiful, and although she has her bitchy moments, she is ultimately a good, sweet person.
Sherry from Grand Bazaar looks a little shallow and carefree being the daughter of the mayor, but is a very nice girl.
Sabrina from Island of Happiness and Sunshine Islands is the daughter of the island's millionaire, but is beautiful, sweet and kind.
Lady Cloche from from Ar Tonelico 2. She's a prideful tsundere, but when you get right to it, she's undoubtedly the most caring, most responsible, most honorable, least petty, hardest working heroine of the three. Though considering the sort of life that she truly leads as a sheltered royal with very little freedom and the harsh truth behind her situation as a figurehead, the spoiled part is up for debate... She's certainly rich, though.
Rinoa Heartilly in Final Fantasy VIII has some elements of this trope. She's the daughter of a general from one of the two really prosperous and influential nations in the setting, and was clearly raised in privilege, leaving her with a naivete that sharply contrasts with the other major characters' more pragmatic outlooks, to the point her friends refer to her as a "princess." Nevertheless, she's very caring and highly motivated to help others: when the party meets her, she's acting as leader of a faction of La Résistance against her home country's military occupation and oppression of the city of Timber, and expresses considerable distress and indignation over the way Timber's residents are treated by the occupying soldiers.
The Dwarf Noble or Human Noble Warden, in Dragon Age: Origins, can be played this way. The former is an exiled prince/princess of the dwarven kingdom; the latter is the younger child of one of the highest-ranked nobles in the country.
Though we get the impression his father was hard on him, Prince/King Tolten of Lost Odyssey was raised in luxury, to the point where literally everything around him seems to be made of gold. Even his clothes, and he has people waiting on him hand and foot. Doesn't stop him from being a trusting, well-meaning and gentle guy.
King's Quest: Rosella of Daventry can be a little impulsive and frivolous at times, and she definitely took after her dad when it came to preferring adventures to society balls, but she is very good natured and giving when the chips are down.
Star Wars: The Old Republic: Nadia Grell, the Consular's eventual Padawan, is the daughter of a Senator. Her dad loved her dearly and was willing to move galactic politics to find help for her (she's the first and only known Force Sensitive of her species). Nadia is aware of this, and struggles hard to win the approval of her dad (and the Consular). She is very sheltered and naive, but also generous and kind. Kindness, mercy, and generosity will win ridiculous amounts of approval from her.
Princess Sapphire from Disgaea 3: Absence of Justicezig-zags on this. One the one hand she has some Axe Crazy tendencies (literally; axes are one of her best weapons) and considers assassination a perfectly acceptable way to solve a problem. On the other hand, the reason she's so violent is that she's horrified at seeing heroes throw their lives away to protect her, so she travels to the underworld to deal with the Overlord herself rather than be kidnapped and rescued. She also has a reputation as an Ice Queen because she didn't cry when her mother died, but that's only because she's incapable of crying (until she discovers Tears of Joy late in the game); she felt true sorrow and cut off a lock of her hair to put in the coffin instead. She also falls in love with the low-ranking guard Almaz, the only one to notice the haircut thing and defend her from criticism, and demands that he not be willing to die for her because she's experienced too much of that. Also suffers from Cuteness Proximity.
Kotomi Ichinose from CLANNAD. Her parents are revealed to have been professors who studied the hidden world, she lives in a reasonably big house, and is super intelligent, but she is one of the nicest (and not to mention extremely naive) characters in the series.
Desiree DeLite is set up as a shopaholic, ditzy blonde who would leave Ron as soon as she realized that he was not loaded, but was instead so broke that he resorted to stealing to support her shopping habit. However, Desiree truly does love him, to the point of breaking into Luke Atmey's detective agency office and stealing a piece of evidence that would get Ron freed of thievery charges.
Regina Berry is similar. She's been raised to be so sheltered that she doesn't understand the concept of death and is so beautiful that Even the Girls Want Her, but she's very kind to everyone around her. Unfortunately her naivete leads her to do cruel things without knowing what she's done.
Mihara Shiki in Tokimeki Memorial Girl's Side is wealthy, gorgeous, and an incredibly talented and famous artist, and well aware of it, with an ego that can fill a whole room. For all that he has absolutely no modesty, however, he's rarely ever condescending towards others and is happy to shower affection on the heroine without reservation, moreso than any other potential boyfriend in the game.
Hanners from Questionable Content - she has billionaire parents but has her own job and rarely takes advantage their money or influence; when she does it's generally for something nice or at least well-intentioned. In fact, she is appalled at many of the things her own mother (a Corrupt Corporate Executive who wouldn't be out of place as the villain in a James Bond film) does just because she can.
Marina Carniero from XDragoon is from an extremely rich and well-connected family and has her own gigantic RV. While she is somewhat shallow and manipulative, she is also loyal and helpful to her friends. She is especially so to Renata, who was helpful and friendly to her without knowing who she was.
Courtney Gripling came off as a spoiled sweet girl from the pilot episode. Courtney is a very friendly, nice person, and can be pretty quick to include the "unpopular" girls in whatever she's doing at the time. Though she's a self-proclaimed "snob", she's actually very nice. A lot of the time she's a better friend to Ginger than her so-called "BFF" Dodie, and it was usually Courtney's friend Miranda who egged her on toward more Alpha-Bitch-like deeds.
Macie is shown to live in quite a spacious house with a pool and plenty of comforts, being the daughter of two prominent psychologists. She's very shy and awkward but essentially good-natured and a much better friend to Ginger than Dodie.
Pops from Regular Show. While he doesn't really qualify for the "exceptionally attractive" part of the trope, he DOES come from an exceedingly wealthy family, and is incredibly sweet and kind to everybody. He also has a child-like fascination with everything, due to him living a sheltered youth. He's also the park manager, but never abuses his position of authority. He's a bit of a ditz, but he's an all-around nice, generous person.
Sissi in Code Lyoko, if given the chance (usually in dangerous, XANA-induced situations), and hopefully she'll stay that way in the end once the main group makes her their friend. As shown in the third season premiere/origin episode, she in fact started as one of these before the other kids in the group (particularly Ulrich) blew her off when she threatened to blow the whistle on Lyoko (out of concern rather than malice.) She then became the Alpha Bitch out of spite. Later she gradually reverted back to Spoiled Sweet.
Amy Wong from Futurama; her parents own half of Mars (the good half), but she's quite nice, in addition to being a ditzyklutz who always dresses like it's laundry day.
Stella from Winx Club is the Jerk with a Heart of Gold version. She's ditzy and spoiled and wants to date a prince, but she's always next to her friends when they need her and when the guy she likes turns out to just be a squire to a prince, she's more upset that he lied to her than for his lack of royal blood.
Dana Tan from Batman Beyond. She lives in a Big Fancy House, with a workaholic Overprotective Dad, and offers to lend Terry money like it's no big deal to her. While the Tans are clearly not on the level of, say, the Waynes, Dana's affluent enough to qualify, especially compared to the struggling middle-class McGinnises and Gibsons.
Rarity, a pony who is quite accustomed to the finer things in life and cannot tolerate any sort of fashion faux pas. Yet her defining quality is her generosity: she's willing to go to great lengths to help others even if you wouldn't suspect it at first glance and ruin her own carefully-planned look if it helps someone else. (It should be noted that Rarity, though she has the upper-class mannerisms, is not exactly spoiled or even particularly rich: she makes those elegant dressesherself!)
A male example from the episode "Sweet and Elite" would be Fancy Pants, shown in the end when he was completely accepting of Rarity coming from a relatively backwater town like Ponyville and called the rest of the Mane Six "charmingly rustic" (even complimenting the rather simplistic dress Rarity ended up giving Twilight).
Princess Cadence, the God Empresses' niece, is one of three known Winged Unicorns, and one of the nicest ponies in Equestria. The real one, that is; it's rather odd that no one but Twilight (whom she used to foalsit) noticed something was up when she was replaced by a bitchy Changeling.
Princess Celestia. Immortal God Empress of Equestria, revered by the entire population, lives in a fairytale palace surrounded by snobbish nobility. She takes the time to come to Ponyville for a social gathering in a local bakery (and playfully teases the proprietors to break their tension when they work themselves into a tizzy over her), joins Twilight and her friends in a doughnut shop after they ruin the Grand Galloping Gala, and grants crown land to a family of traveling seed merchants merely because they looked worn out from their itinerant lifestyle.
Twilight Sparkle. It's implied that her family are probably one of the elite class, and are well connected, as her brother is Captain of the Guard and they lived in Canterlot. But Twilight is much more interested in her studies, and is very content in the normal standards in Ponyville.
Minor character Zippoorwhill from "Filli Vanilli". She wears a Cool Crown, and wants the most popular band to perform at her cutecenera (a coming-of-age party that had previously only been celebrated by a Rich Bitch character.) Yet the present she loves most is the puppy she got from an animal shelter and even Fluttershy describes Zippoorwhill as sweet.
In My Little Pony Tales, there was Lancer. We have a trio of male students the main six girls keep running into, averting the Lady Land status of the franchise elsewhere (even FIM's male characters are mostly non-speaking background characters or twice-a-season Recurrers.) Of them, Teddy was a Jerk with a Heart of Gold whose heart of gold is just shy of Informed Attribute level; Ace, with his ego, has the Fan Nickname "Ace-Hole" for a reason; and then there's Lancer. He doesn't make a big deal of it so you don't know it for a while, but - foreshadowed by his Fleur de Lis cutie mark - it turns out his family is Fiction500 level rich. So naturally, he is... the Only Sane Man of the boys' trio, and all-around nicest (and sanest) member of the cast.
Princess Ilana of Sym-Bionic Titan thinks about the needs of others, whether it's the people of her home world or her fellow students on Earth.
Rhonda fell into this now and again, even though it had to be activated by feelings of guilt most of the time.
In a male example there's also Lorenzo, who actually gets taken advantage of for being too nice... and filthy rich.
The Legend of Korra has Asami Sato. Despite her wealthy background, she is very polite and generous, allowing Mako and Bolin to stay at her mansion when the Pro-Bending arena is closed following the Equalist attack. Ultimately, Asami actually sides against her father, who is working with the Equalists, because she wants to do the right thing.
Julie Kane and less so, her Black Best Friend Claire from Motorcity. The former's the daughter of a Corrupt Corporate Executive, but still fights with the Burners, who are of the run-down Motorcity. The latter does come as more materialistic and less adventurous, but is still willing to help out Julie and genuinely cares for her.
Apple White of Ever After High is incredibly polite and cheery to everyone, even the "villain" in her Fairy Tale, Raven Queen. She doesn't even flip out at Raven when she endangers the very fabric of their existence.
The Kids From Room 402: Jordan. She lives at a Big Fancy House (fancy enough to have a bowling lane and two pools - one inside and another one outside), has a butler but never shows off or belittles other people. In fact, she hides her wealth from her friends out of fear of how they'll react.
Marie Antoinette, according to some interpretations. The "let them eat cake" line was never hers, and she was more sheltered and naive than bitchy. Even if she had said it, the line indicates sheltering more than unconcern. The exact quote in French is "Qu’ils mangent de la brioche." Brioche is not actual cake but a denser, sweeter bread. You could argue that whoever said the line meant that the bakers should adjust the brioche recipe from a sweet luxury to a more nutritious and economical bread. There is evidence as well to suggest that the concept of telling the poor to eat cake may have been a very clever way to help them and not snide at all. Bread flour and cake flour are not the same, but they have the same nutritive qualities. Bread flour was taxed at a far higher rate than cake flour, so telling the poor "Eat cake" would have made flour far more affordable. There are some records that her last words were to apologize for accidentally stepping on the executioner's foot.