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alt title(s): Monster Decay
Sideshow Bob: Hello Bart...
Bart: Oh its you Bob. How' ya doin'?
Sideshow Bob: No screams? ...not even..an "Eep."?
Bart: Hey, I'm not afraid of you. Everytime we tangle you wind up in jail!

The process by which a villain who is extremely scary on first appearance becomes a joke after a few more appearances.

In most shows, Failure Is The Only Option for the Villains, because success would mean that the villains conquer the world, kill all the good guys, and otherwise do things that make future episodes impossible. Inevitably, the viewers start to wonder why the heroes act concerned about an enemy that they've beaten six times already. Note that this does not apply to shows where the villains are supposed to be incompetent jokes from the start.

Most writers will try to stop this decline in menace, which sometimes helps and sometimes makes the Villain Decay worse. Standard tricks include:

But the fastest way to decay a villain is to make him switch sides.

Of course, you can prevent this by not having failure be the only option for the villain; let them win battles, but not the war, or let their evil plan come closer and closer to completion while the heroes race to prevent its final success. Or, for the really cunning villain, dupe the heroes into doing what they wanted all along...

Note that Villain Decay is almost never caused by a lack of Offscreen Villain Dark Matter, a difficulty in recruiting Mooks, or even injuries from battle with the heroes — which is to say, they don't become worse off because they have lost. Also note that a Villainous Breakdown is not a guarantee of Villain Decay. Decay will only happen quicker if their entire Villain Pedigree is replaced. If you have a Boring Invincible Hero Villain Decay is almost assured, even for characters who haven't fought yet.

See also Ineffectual Sympathetic Villain, Harmless Villain, and Lowered Monster Difficulty, Motive Decay.

Compare and contrast Boring Failure Hero and The Worf Effect, which is this trope for the good guys. Same concept—repeated failures ruins their credibility as a Badass—different role.

Examples

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Humiliation CongaNo One Respects The Spanish Inquisition        
Broken BaseUnexpected Reactions To This IndexWall Banger
Tears Of RemorseHeel Face IndexVillainous BSOD
Villain CornerCharacterization TropesVillainous Breakdown