"Only he could have permitted the First Afghan War and let it develop to such a ruinous defeat. It was not easy: he started with a good army, a secure position, some excellent officers, a disorganized enemy, and repeated opportunities to save the situation. But Elphy, with the touch of true genius, swept aside these obstacles with unerring precision, and out of order wrought complete chaos. We shall not, with luck, look upon his like again."They are utterly ruthless, unfettered, and fanatically dedicated to the destruction of their enemies. Whether fighting for good or evil they have no qualms with employing the cruelest, foulest, most abominable strategems and minions—using every means both fair and foul in the pursuit of their goals. Their limitless ambition and cunning make them the very epitome of martial brilliance... ...or at least they would if they weren't also a gibbering moron. For some reason, villainous organizations which have no problem with kidnapping, blackmailing, threatening the destruction of the world, or even kicking puppies, somehow tolerate having an idiotic leader whose inept schemes for world domination are always foiled, often because of the utterly bizarre plans and implementation that General Failure himself is responsible for. Oh, they might bitch and moan about the dumb ideas, but it's not like they'll ever do anything about it. Occasionally, The Watson, the Meta Guy, or other characters will question the Big Bad's ludicrous schemes, but since they're not in charge, that will be it. Very often The Starscream is the only one who opposes the leader at all, making him look like the Only Sane Man on their side. Common phrases of the General usually include "I wrote the manual on military tactic X," or "This reminds me of the time we fought enemy X in an improbable location, what a tale that is!" General Failure may have started out as a competent commander in a position of less importance, and his success led to him being promoted beyond his capabilities. If this is the case, then it's a villainous example of The Peter Principle. If he started out as an incompetent mook or private, you can expect his rise to be an improbable series of Kicked Upstairs, Uriah Gambit and Promoted to Scapegoat that never deliver on the bad ending or being the only living replacement left when his superiors keep dying. Most of the time the leader is also a Bad Boss, which can lead to We Have Reserves and possibly Mook Depletion. One wonders sometimes if the good guys are secretly making sure the doofus on top stays there. General Failure is essentially the personification of Failure Is the Only Option, and is the eventual destination of severe Villain Decay. He often bears similarities to The Neidermeyer, but on a much higher scale. Compare Armchair Military, Miles Gloriosus, Modern Major General. Pointy-Haired Boss is a similar non-military trope. Contrast Four-Star Badass, General Ripper, Colonel Badass, Sergeant Rock and Surrounded by Idiots. This trope does not happen too much in Real Life. Really incompetent officers usually never even graduate from the military academy: incompetent officers mostly don't tend to get promoted past Captain (Lieutenant in the Navy) level. Most real life officers appearing as General Failures are simply unlucky ones (and conversely many military "geniuses" just got lucky and afterwards announced I Meant to Do That). In the mid-19th Century there was (more room for) nepotism and military ranks and jobs had to be bought and were only available to people of the right class/social standing. But even in the 1850s there were limits to how much incompetence a military establishment would tolerate before you got demoted, some of the people dying under your command saw to it you got hit by a stray bullet, or you and your remaining troops were captured by a foe with more competent leaders. But there have been some truly notable exceptions. No Real Life Examples, Please!
— Harry Paget Flashman, regarding General William Elphinstone, Flashman
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Anime & Manga
- Keith Shadis from Attack on Titan views himself as this, being the previous commander of the Survey Corps before Erwin Smith succeeded him in the post. Returning home to Shiganshina from yet another costly expedition, he comes before the mother of a soldier who died under his command, suffering Heroic B.S.O.D. when he admits to the grieving woman and all those around him that his and the sacrifice of everyone before him has been entirely senseless and that nothing has been gained in their forays into the Titan-infested lands beyond the Walls.
- Spandam from One Piece is an abnormally vicious variation, with some of his schemes (such as framing Tom) actually coming to fruition. Yet he's still incompetent enough to mistake a Nuclear Football for his cell phone. It's actually In the Blood since his father, Spandine, was about the same; however Spandine, unlike his son, draws the line at killing civilians and his own men, judging from his reaction to Sakazuki doing both.
- Gundam 00 gives us Klaus Grad. His victories are purely the result of Celestial Being and all his forces do is blow up, and provide other targets to distract the A-Laws. The only time Kataron actually helped Celestial Being in a meaningful way is due to someone else defecting from the A-Laws and becoming the General for that battle. However, it must be noted that he is quite aware of this, and thus insists on being the rear guard while Celestial Being does the heavy lifting, and he spends most of his time providing support (resupply and shelter) because he KNOWS that is all he's realistically able to do, pretty much making him an inversion of this trope. The one time Kataron does have a remotely even playing field because of the anti-beam gas (that the A-laws spread to begin with), they manage to Curbstomp the A-Laws, so he isn't a failure if he isn't screwed from the beginning.
- Two examples from Gundam SEED Destiny:
- Lord Djibril, the leader of Blue Cosmos in is rather infamous for this. He's admittedly not half bad at suckering other people to fight for him, but all of his war-winning schemes either blow up in his face spectacularly or are implied to succeed only because the true Big Bad allowed them to. Luckily for his side his Hypercompetent Sidekick, Neo Roanoke was usually on hand to mitigate the worst of it. Until Neo recovered from his amnesia and realized he was on the wrong side. Unluckily for everyone else in series, Djibril's plans always failed, but they usually took thousands of people with them.
- Yuna Roma Seiran was worse. An example of Armchair Military at its worst, he managed to make Djibril (who at least managed to kill lots of his opponents) look brilliant by comparison. Virtually the only people Yuna managed to get killed were his own soldiers.
- Mobile Suit Gundam Age has Zeheart Galette, a Char Clone who is being stuck in the setting where the Kid Hero is less cynical and failure prone. The guy complains a lot about his upgrades, botches a lot of missions against Asemu, becomes benched by the third season and ultimately ends up having very unstable mentality when he's put into a charge. One of his last deeds involves killing a major part of his own army in an attempt to take out one ship (where no enemy dies from the result). Nobody watching the show is convinced that his deed is sympathetic and necessary like the show tries to imply.
- Justified in Fullmetal Alchemist, the Big Bad wants blood to create a giant transmutation circle so he intentionally has the ruler of Amestris put idiots as Generals since they are easy to control, and their incompetence will not only kill the enemy but their own men as well. When they tried to get Olivier Armstrong to join their inner circle, let's just say things got ugly.....for the General Numbnuts.
- Subverted in Dragon Ball with the Red Ribbon Army. The leader, Commander Red, has been hunting for the Dragon Balls for months and his men have been routinely slaughtered by Goku. He wants the Dragon Balls so he can wish to become taller. However, his subordinates don't know that and when his second in command, Adjutant Black, finds out (he assumed they were going to wish for world domination) he executes Red in disgust and becomes leader of the Black Ribbon Army.
- Kabuto Yakushi of Naruto has shown to be a General Failure throughout the War Arc. Edo Tensei who should have steamrolled the opposition, such as Deidara or Sasori, are sacrificed extremely early on for stupid reasons and there isn't even a proper attempt in the manga to free Deidara after he's been captured. Sasori, despite being resurrected isn't even given his second scroll of puppets to fight with thus robbing him of his poison and his entire arsenal. Kinkaku and Ginkaku are sealed as well-given them their personalities was the worst choice that Kabuto could have done since they worked-as Kinkaku demonstrated, far better as pseudo-Jinchuriki berserkers. Nagato and Hanzo the Salamander, perhaps his second and third/fourth most powerful Edo Tensei are sealed-the former given a pathetic performance since Kabuto doesn't even give him his normal field of vision. And Hanzo is foolishly set against the samurai leader Mifune, one of the few people Hanzo recognized as a Worthy Opponent in life... the problem being that Hanzo's skills have declined since their epic battle, while Mifune's have improved and his entire fighting style is the perfect counter to Hanzo. And despite having four Kages, he loses all four consecutively. The only times when he plays it smart are with Zabuza and Haku, as well as Madara Uchiha which actually scores some wins.
- General Damon from the Valkyria Chronicles anime adaptation is, like in the videogame, an arrogant Fat Bastard that got his position through nepotism and consistently sends the Gallian Army to their dooms and forces the militia to clean up after them.
- A very common problem at the Empire's armies in Alderamin On The Sky is that they love putting rank ahead of competence or experience, meaning soldiers constantly fight hopeless battles to cover up for their superiors' incompetence, usually at the cost of the lives of competent officers.
- And the worst offender has to be L.T. Colonel Safida: the guy couldn't even put together a shopping list if his life depended on it, with his overworked and unthanked top subordinate keeping the regiment together. He orders pointless and cruel attacks on the native population, and when they rightfully rebel, he gets several battalions of his army killed by ignoring environmental conditions (like mountain sickness). He even gives a hostile nation a perfect excuse to launch a jihad thanks to his constant abuse towards spirits. Thankfully, he's court-martialed and executed for his war crimes once the situation is resolved by the protagonists.
- Groo the Wanderer: Groo is this whenever he ends up in charge, to the point where his enemies rejoice.
- Cobra Commander from G.I. Joe. The walking, talking (well, screaming and whining) example, especially in the animated version. Note that in the comics, a civil war eventually did erupt within Cobra specifically because of his repeated failures, and he had repeated challenges for his top spot, even though that version of the character was actually competent and did pull off a win now and then.
- The concept behind the joke was parodied in a MAD spoof of Star Trek.
Spock: Captain, we are under attack. Should I call for General Alert?
Kirk: Where is he?
Spock: This is no laughing matter, Captain. We have a major disaster here!
Kirk: In that case, have General Alert and Major Disaster report to the bridge — at once!
- In The Transformers (IDW), Starscream ran the Decepticons into the ground with incompetent leadership during the two years Megatron was in traction. Megatron claims in his "The Reason You Suck" Speech that he doesn't fear Starscream's treachery but rather his incompetence.
- Pretty much any member of the military who appears in the Marvel Universe except for Nick Fury is an idiot, but General Ross really takes the cake. His lifelong goal (some would say obsession) with bringing the Hulk to justice has obviously caused more casualties and property damage than he ever could have prevented, and cost the U.S. Army a fortune, all without results. This probably has something to do with the fact he keeps insisting on taking on the guy who turns into a giant, super-strong, bulletproof monster when under stress... by shooting him on sight. And it only gets worse; Ross proves himself the worst hypocrite imaginable when he becomes the Red Hulk, becoming just as much a menace as the one he tries to bring down.
- Gets even WORSE in The Punisher Max, with the overarching Bigger Bad being a group of General Failure's who have never seen any real combat, having ascendent through the ranks entirely through mundane service. By the time the comic takes place, the Generals end up opposing Frank Castle for the sole purpose of saving their own asses from the massively bad decisions they've made throughout their careers. There's even a scene where Nick Fury whips the head general half to death with his belt for his stupidity during one military operation. The entire group is eventually slaughtered by Castle.
- Injustice: Gods Among Us: As the leader of the Insurgency against Superman's Regime, Batman has a very poor record of victories against his enemies and suffers a five-year grueling campaign partly he is undermanned (most of his underlings are badass normals while the Regime has several superpowered metahumans in their ranks), but mostly because he insists in fighting a war while at the same time adhering to his "no-kill" rule against opponents that can and will kill. Over the course of the comic, he loses several allies and suffers many crushing defeats, and he is unable to come up with a solution against threats that go beyond his ken such as Apokoliptian invaders or Greek Gods. It takes him teleporting heroic versions of his fallen companions to help turn the tide of the war to his favor.
- Li'l Abner: Jubilation T. Cornpone, a satire of overly romanticized Confederate generals.
- General Halftrack, the CO of Camp Swampy in Beetle Bailey is just as incompetent as anyone under him, and at times, more so. He once asked his secretary Ms. Blipps to get him his pencil - which was behind his ear. Actually trying to lead the soldiers on drills and training exercises often causes a disaster.
- In Along Came a Spider, Sharon Bryan chooses to interpret an order not to 'hold ground' (as the strategic plan is to trade space for time) as authorising her to counter-attack immediately. Several excellent regiments are destroyed by Clan Jade Falcon as a result.
- Shining Armor is an interesting (and benevolent) example in Diaries of a Madman. While his Day Guard suffer a massive defeat in a war games exercise, it's mostly because everything he was taught doesn't stand a chance against modern human warfare techniques, rather than personal failings.
- A Zhao expy in The Pride falls firmly under this trope. Besides deciding on a head-on charge instead of the suggested long range bombardment (because face to face combat was "more glorious"), he continues his charge after the opposing army uses the Hidden Mist Jutsu to hide their movements and allow The Pride to utterly decimate his forces.
- A Brief History of Equestria: Sullamander, Commander of the Celestine Junta, which as a Stratocracy encouraged badasses. Sullamander, however, was by all accounts a god-awful military mare, as her every action in charge proves it. The implication is that she only got the job simply because she... knew her predecessor. As a filly.
- Advice and Trust: Gendo is far too focused on his scenario to make smart choices, and his tactical decision's read like a to-do list on how not to lead a military. Have your troops attack Bardiel in a straight line so they can be picked off one by one? Check. Fire your best pilots when they adapt to the situation and defeat it without destroying Unit-03? Check. Use the dummy plugs (which haven't been field tested) against Zeruel? Check. Forbid Shinji from helping against Arael and throw him in the brig when he disobeys you to help save the day? Check. That's not even getting into the fact that his Bad Boss tendencies have caused everyone to secretly turn against him.
- Fall of Starfleet, Rebirth of Friendship: Grand Ruler Celesto is spectacularly bad at fighting a war. He exhausts his troops by having them train around the clock, neglects his economy, refuses to adapt his woefully outdated strategies to the enemy, grievously underestimates said enemy, ignores the enemy's strategy (which is blatantly obvious to everyone else on his side), denies offers of aid from allied nations, and tries to assassinate the only ponies that are keeping his own side aloft in the war. If the Equestrian ponies (particularly the Elements of Harmony) weren't worth their salt and then some, United Equestria would be unconditionally steamrolled, and even then several defeats and countless civilian casualties ensue before they're finally able to get their act together.
- Summer Crowns has Haenion Maegyr, who only gets put in charge of Volantis' army during its war with Qohor and Norvos due to family connections and ends up completely screwing it all up with his ineptitude, with only Rhaegar's efforts keeping the campaign afloat.
Films — Animation
- Sidorak in BIONICLE 3: Web of Shadows is depicted as a barely capable oaf who can't even hit a target that's bigger than he is, doesn't like to (more likely can't) fight, and is easily manipulated by Roodaka. In the books, he is actually a pretty decent leader, and his only fault is that he spends too much time on the battlefield. Unfortunately, the writers picked up his negative portrayal, and now Word of God claims he actually was a weakling who had cheated his way to glory.
Films — Live-Action
- Dr. Evil, in the Austin Powers movies. Keeps trying to blackmail the world with absurd schemes, even though Number Two is making the organization truckloads of money legitimately.
- Parodied in the Bulldog Drummond spoof Bullshot. War hero 'Bullshot' Crummond keeps running into former members of his WW1 regiment "The Royal Loamshires", who have been mutilated in various ways due to his incompetence.
- Though no specific generals are pointed out, this is the general message in Iron Eagle, where the protagonist (Doug Masters) has to steal an F-16 from the Air Force to save his dad because the government won't do anything about Doug's dad being held by an unnamed Arab country somewhere in "the Med."
- Admiral Kendal Ozzel from Star Wars. In the EU, he once served in the Clone Wars and was willing to senselessly sacrifice hundreds of clones and Jedi to win, and when things start to go south, he would surrender to save his own skin. The only reason why he even got such a high position was because he has connections with Palpatine. Vader remembers Ozzel, and years later, the next time Ozzel screwed up in front of him was his last.
- The events of Zulu occur as the result of the Battle of Isandlwana, at which the British expeditionary force of 2000 sent to crush the Zulus had been destroyed due to the incompetence of their leaders that the Africans took maximum advantage of.
- Prince Dabulamanzi kaMpande then attacked Rorke's Drift, despite being told specifically not to attack prepared and fortified British positions. He got about 10% of his men killed and more wounded finding out why and the position wasn't even strategically significant.
- The second Night at the Museum film has the reanimated General George A. Custer, who has more bravado than good sense. His great plan to surprise the enemy is to loudly announce his decision to attack before attacking. When the flaw is pointed out, he thinks for a while and comes up with a "better" plan: loudly announce they're not going to attack, and then attack. Later on in the film however, he admits that he is indeed an incompetent fraud whose greatest achievement is leading his men to their deaths in a moment of panic.
- In Kagemusha, Katsuyori Takeda disregards the defensive strategy set by his father and the other generals, with catastrophic results.
- In Ran, Jiro deliberately ignores Kurogane's veteran military wisdom and commits to foolhardy strategies that ultimately lead to the destruction of his kingdom.
- The 1968 version of The Charge of the Light Brigade is made of this trope. Very much Truth in Television here.
- Brad Whitaker from The Living Daylights is explicitly mentioned as being such, or rather is mentioned as having failed to achieve any true military rank within the U.S. Armed Forces due to having cheated while studying at West Point. So instead, he resorted to arms smuggling across the world's war-torn regions, making a fortune through his dealings and becoming a self-styled colonel of sorts, even entering a partnership with the Soviets to supply their war in Afghanistan. However, for all of his fascination with military power, those who know better of his military service rarely hesitate to point out that his rank is in truth self-appointed.
- Adolf Hitler is presented as this in Downfall. Hitler revokes control of his troops from his more experienced (and sane) commanders for perceived failures and increasingly tries to micromanage his units. He shows a weak grasp of tactics by declaring that battalions and divisions on the verge of being overrun will hold their ground and fight no matter what, and at times even grossly overestimating the fighting capacity of units which are so under-supplied and under-manned that they may as well not exist. Even the other members of his inner circle give each other nervous looks as he makes these costly decisions. After the last offensive ordered by his generals, Unternehmen Zitadelle/The Battle of Kursk of July 1943, failed and lead to a spectacular reversal which cost them Ukraine and all the Reich's (experienced) Panzer forces, this became Truth in Television for the remainder of the war.
- Visser Three later Visser One from the Animorphs embodies this trope. That's what you get for having a society basically built on Asskicking Equals Authority - The Peter Principle kicks in and your stealth invasion ends up being run by a guy who kills his own troops at the slightest provocation. The heroes occasionally work to keep him in charge, but are hamstrung by the 'stealth' aspect.
What really drives the point home is that Visser Three's entire species is built around, and understands the importance of a stealthy approach.note Even the superiors nearly as ruthless as he is manage to understand this. Visser Three was a nobody who rocketed up to his rank thanks to being the only Yeerk to possess an Andalite (out of sheer luck as much as anything else), and his ego ballooned from there.
- Purposely averted by the bizarre Helmacrons. To ensure that their leaders never fail, all are killed before being promoted to avoid having to execute them for making a mistake.
- Honor Harrington: Most of Solarian League Navy's brass falls under this trope. Many of them only hold high rank due to high-level connections (either as members of naval "dynasties" or through family ties to major defense/industrial contractors), and are arrogant enough to believe that, despite the League having had no major combat experience in centuries, that they know everything there is to know about fighting a space war. Haven and Manticore originally had more than a few failures at flag rank levels, but the decades-long war weeded most of them out in a quite Darwinian fashion. What incompetent Havenite admirals didn't die in combat often died at the hands of State Sec for having failed to carry out their orders successfully, and the State Sec–friendly brand of incompetents then got weeded out in the Havenite Civil War.
- The Manticore-Havenite War, and the two Havenite revolutions, had a secondary effect in that the rapid expansion of military forces involved (and subsequent losses) created openings for talented and combat-proven officers—such as Harrington herself—to rise to flag rank. The SLN's flag officers who didn't get their positions through outright nepotism or political maneuvering held their positions through accumulating sufficient seniority rather than any actual talent other than keeping their noses clean.
- Star Wars Expanded Universe:
- Jedi Academy Trilogy: Admiral Daala is described as a tactical and strategic prodigy, yet her attempts to strike back at the New Republic were easily foiled. It is debatable, whether this was caused by poor planning and disorganization, or by good guys having Suncrusher-grade plot armor when written by her creator, infamous K.J. Anderson. Her only lasting achievement was acknowledging her own failures and uniting the remaining Imperial forces under a single leader rather than a group of feuding warlords, which in fairness did lead to the Imperial Remnant getting behind her co-conspirator, the very awesome Pellaeon, and she may have gotten better by Legacy of the Force. Other books offer an array of explanations for Daala's failures – it's mentioned that she excelled at infantry tactics, while her war against the New Republic was waged by fleet. Death Star offers a retcon suggesting that she suffered brain damage at some point, while there's a long-standing rumor that she earned her rank at least partially by being Grand Moff Tarkin's lover (she was his mistress but denies the nepotism allegation to Pellaeon, and the last person to suggest the possibility in Tarkin's presence got Thrown Out the Airlock with his spacesuit's comlink on so everyone could listen to how sorry he was as his orbit decayed). Another problem is that Daala worships Tarkin to a massive degree, resulting in her using his tactics despite the fact that the New Republic is already very experienced in dealing with those tactics as well as following his philosophy despite how it backfired on the Empire leading to it's dissolution in the first place.
- X-Wing Series: Ysanne Isard, aka Iceheart, provides a rare justified example. As head of Imperial Intelligence she was a terrifying, manipulative spymaster who broke captives down into Manchurian Agents and murdered her way into becoming a major power behind the throne. But when she tried her hand at running a war, her We Have Reserves mentality (with an astonishing degree of You Have Failed Me) didn't work so well given that, post-Endor and a Balkanize Me between various warlords (Isard at one point has to rent an Interdictor cruiser from High Admiral Teradoc), the Empire no longer had effectively unlimited resources. As time went on she also started putting more emphasis on getting revenge against Rogue Squadron than the war's ultimate success. The result was a Villainous Breakdown along with Motive Decay that even Isard could see, while her empire fell apart as her underlings abandoned her. One defecting admiral even called Isard out with a lengthy "The Reason You Suck" Speech.
- Stellenbosh by Rudyard Kipling describes how it feels to have such a commander.
- General Lord Ronald Rust from Jingo, part of the Discworld series, a man who believes nursery stories qualify as military precedent and will deliberately pursue a moronic strategy because the enemy won't expect it.
- These are so common on the Disc, perhaps in service to narrative causality, that when Sam Vimes runs across an officer who actually has a brain in Night Watch, his first reaction is 'Uh-oh...'
- Later on in the same book, as the army makes a  frontal assault on his positions, Vimes is moved to sympathy for them, wondering how Ankh-Morpork ever won its wars.
- Admiral Morrison in The Great Pacific War, in ordering the US Asiatic Fleet to stand and fight in the Philippines, knowing it has no chance to survive but hoping it will take the Japanese troop transports down with it. Just as it's local commander predicted, the Japanese simply waltz in and annihilate it, then send in the troop transports afterward. Morrison's aide even resigns rather than give the Asiatic Fleet the order.
- Subverted with Kitiara of Dragonlance — she looks like she's losing a lot, but is very good at snatching victory from the jaws of defeat. She'd have you believe this was all part of her Evil Plan, though it's more likely she's just very good at improvised Xanatos Speed Chess until she gets backstabbed by the one minion she thought was loyal... Also, she was winning handily, despite being hampered by incompetent and backstabbing superiors and colleagues, until she had the misfortune to face perhaps the greatest military genius in the history of Krynn.
- Ivan Paskevich is portrayed as this in The Death of the Vazir Mukhtar, although a) he's actually pretty successful, though this is is usually attributed to his Hypercompetent Sidekicks and b) not altogether incompetent — he's a good tactician, just not supreme theatre commander material and a bad strategist, and the latter has actually made him a master of the Indy Ploy.
- In The Crystal Shard, Akar Kessel decides to magically enslave an army to conquer all he surveys. If he knew anything about commanding an army, he might have actually won. It's repeatedly lampshaded by both Errtu and the Crystal Shard itself, who both offer him good advice that he continually rejects, mostly to indulge his Control Freak tendencies.
- The Malwa in the Belisarius Series place purity and bloodlines above competence to the point that, even with the advantage in numbers, technical assistance from an Outside-Context Problem is the only reason for their success prior to running into the Roman Empire.
- In the Star Trek: Enterprise Relaunch novels, Romulan Praetor D'deridex insisted on opening up a front at Haakona despite the Romulans being occupied fighting a full-out war with the Human/Andorian/Tellarite alliance. Admiral Valdore had no choice but to follow orders, despite knowing a war on two fronts would be a disaster for Romulus.
- Mentioned in Harry Harrison's The Stainless Steel Rat Wants You, where one of the first hostile actions of the aliens against humanity is the kidnapping of the top brass of the Space Navy. Their subordinates immediately took over the responsibilities, vastly improving the efficiency of the fleet.
- Desdel Stareye, a night elf commander of La Résistance during The War of the Ancients. While his predecessor, Kur'talos Ravencrest, was an experienced general (if a bit too political for his own good), Stareye was incompetent and only got to a commanding position due to his status as a nobleman. He hated non-elves and relegated tauren, furbolg, and earthen (proto-dwarves) to support roles, despite them being at their best on the front lines. He also refused to listen to Rhonin, Broxigar, and Krasus, despite the latter posing as an elf, even though all of them have plenty of experience fighting the Burning Legion. His "grand" battle plan involved the combined army marching at the enemy in a staggered formation, whose "tips" were supposed to break through the enemy lines. While this worked at first, this was revealed to be a trap, resulting in many casualties, including Stareye himself. After his death, the lowborn Jarod Shadowsong took command and proved to be at least as (if not more) competent as Ravencrest. He also actively supported integrating the non-elven troops into the army. After the end of the war, Jarod became one of the leaders of the night elf society.
- Jarod's sister Maiev proves little better in the long run during World Of Warcraft Illidan. In her pursuit of Illidan, at first she's cautious enough to realize she can't recapture or kill Illidan with the small night elf force she has, so she opts to spend time journeying among the Outlands and building her own army. However, as she becomes more paranoid and obsessive in capturing him, when they finally come to blows with their armies, she continues fighting even after it made more sense to retreat due to the entire thing being a trap, literally deciding that her life and the lives of those under her were ultimately expendable if it meant she could get a shot at Illidan. End result? Everyone else dies and she's captured by the very being she despises most, and it's all her fault. Even better, the only thing her hatred for Illidan was overshadowed by was her hatred for blood elves and mages, which she refused to allowed to join her army despite being in desperate need of allies and them being a major boon for fighting Illidan.
- "Captain America" in Generation Kill is described as this, but most of the soldiers seem to just ignore him.
- A Song of Ice and Fire:
- Edmure Tully is a minor example, being defeated in almost every battle. The one time he manages to win one it ends up screwing up his side's longer term strategy (though granted he wasn't told of the longer-term strategy).
- The military commanders of Yunkai appear to be this universally, so used to fighting mock battles and paying real enemies to go away that they have no idea how to conduct a campaign. They dress their soldiers in ridiculous, impractical armor, and are nearly routed by untrained ex-slaves led by a corpse strapped to horse.
- Being set in World War I and mostly from the POV of shell-shocked junior officers and the doctors who try to help them, The Regeneration Trilogy is full of this.
- The Black Company: The Limper frequently clashes with the Black Company. He never wins, and ends each confrontation a little more disfigured than before, until he's finally just a head strapped to a wicker body.
- The Lost Fleet:
- Most flag officers, thanks to the Forever War with the Syndicate Worlds having an extremely high attrition rate. As a result, complex fleet tactics are forgotten and Attack! Attack! Attack! mentality is prevalent with each ship individually charging at the enemy for a slug-out mostly relying on the "fighting spirit" and the captain's personal honor. By the time Geary is awoken from cold sleep, he is the most brilliant tactician in the galaxy by virtue of remembering anything at all about fleet tactics. Most admirals by this point are more politicians than fleet commanders, providing suggestions and making proposals to ship captains, who then vote on whether or not do follow them. Geary puts an end to that, reinforcing the chain-of-command and discipline.
- In the spin-off series, now-Admiral Geary rescues a bunch of POWs from a Syndic world. All of these turn out to be high-ranking Alliance officers, one of whom immediately demands to take command of the fleet, claiming seniority over Geary. Someone points out that both the Alliance government and fleet HQ has given Geary command over the First Fleet and tasked him with a critical mission. The rescued officers brush him off, claiming that no one cares what the politicians want. Some of the, though, point out that they've spent years (or decades) in captivity and have no idea on the current state of affairs. Naturally, Geary is having none of that and delegates the responsibility of dealing with them to someone else. Of course, Desjani once again reminds him that he should have kept his rank of Fleet Admiral instead of demanding to be demoted.
- Salgant of the Harp, an Elf-Lord in The Silmarillion, was one of Gondolin's nobility, and one of the highest Elf-Lords of the Noldori people. However, he was cowardly, lazy, gluttonous, and failed at almost every military attempt he made, his only thinkable strategies being deception and betrayal. He got no respect from his own men or from his fellow Elf-Lords, but was arrogant in and of himself, and thus decided to aid Maeglin, Morgoth's ally, in the Siege of Gondolin. While Maeglin led his troops out to fight their former kinsmen, Salgant stayed locked up in his house, terrified of his own troops' disobedience.
- It's a near Running Gag in The Wheel of Time series that High Lord Weiramon thinks a good cavalry charge will solve any problem, and if left to his own devices will get most of his forces killed while 'heroically' surviving himself and remaining enthusiastic for the next battle. Eventually Rand resorts to sending him on missions that he wants to fail. In the end of the series his antics prove a subversion: he's actually a darkfriend and has been deliberately trying to sabotage Rand's military efforts.
- In Stark's War, the army's officer corps contains almost nothing but. There are good officers, but they end up sidelined – it's the ones who focus on political games and sucking up to their superiors who are rewarded, not the ones who actually do their jobs. And since officers rotate through positions so quickly (and can jump ship to cushy jobs with a Mega Corp. if need be), they're never held to account for failure.
- City of Light: Commander Vairnath, chosen by the priests to lead Raine's side in the civil war, has a habit of suicidal attacks and other ill-advised tactics. Arvis killing him is the best thing that could happen to their side.
- Colonel Aureliano Buendía in One Hundred Years of Solitude fought in 32 revolutions, and lost every one of them.
- In Angel in the Whirlwind: The Oncoming Storm, Admiral Morrison plays the Head-in-the-Sand Management trope to the hilt, preferring partying to doing his job (which leaves his fleet in horrible disrepair and morale deadly low), and convincing himself that the coming war won't come if he doesn't do anything to antagonize the Theocracy. He's presumed dead after the Theocracy invades, and protagonist Kat Falcone repeatedly laments not having killed him herself, never mind the consequences.
- Flashman runs into a lot of these over the course of the series, given that his career puts him at almost every interesting event in the Victorian era. His description of his first commander, William Elphinstone (portrayed in the book as actually senile), provides the current page quote.
- The Citizen Series is a rare example where the General Failure is the protagonist. Allen Allenson is based on George Washington and, like Washington, loses a lot more battles than he wins. His main talent as a commander is on the strategic level: maintaining his troops' morale and discipline and minimizing casualties while forcing his usually numerically superior enemies to win Pyrrhic victories.
- Game of Thrones:
- Rather than brokering his supreme naval power in the west into the wealth and land his people need by supporting one of the powerful factions, Balon Greyjoy decides to pay the iron price and conquer lands he cannot hope to hold. Only the faction he invades spares him a second thought and even they do not divert forces from their main campaign.
- Edmure Tully has a good eye for individual battles but fails to grasp larger strategies, such as when he defeats Gregor Clegane but in the process drives him out of a trap Robb was preparing.
- Robb Stark makes a few errors that ends with him being short on manpower which logistically dooms him and his attempts to recruit more men fail spectacularly at the Twins. He also gives orders that lack vital information, like not to engage Gregor Clegane because he's setting a trap.
- Tyrion Lannister becomes this trope in Season 7, when his strategy for Daenerys' conquest of Westeros backfires catastrophically leading to most of her allies and forces being captured or killed. His scheme to broke a truce with Cersei by bringing a wight from the North to convince her of the threat the White Walkers represent led to one of Daenerys' dragons being killed and revived as a wight by the Night King, who proceeded to use it to breach the wall. To make matters worse, Cersei refuses to lend them any aid which rendered the whole plan useless and accelerated the White Walkers' invasion into Westeros.
- Hogan's Heroes:
- Colonel Klink is an example where the good guys are going out of their way to keep the idiot in charge. Interestingly, this was at the insistence of Klink's actor, Werner Klemperer. Klemperer's Jewish family fled Germany during the Third Reich, and he later enlisted in the American army to help fight in World War II. He consented to play Klink only on the condition that Hogan and company would always win the day and that Klink was portrayed as a complete idiot rather than a competent Nazi who's simply outplayed by the heroes. This did vary depending on the episode; sometimes he's just an idiot, sometimes he's aware of what they're doing but pretends not to, and a few times he's actively against the Nazi regime himself.
- Same rank, different side, there is Colonel Crittendon. The man is Lawful Stupid (on his first episode, the Heroes cut him off from their loop when he makes it clear that if he actually knew about their covert operations, he would give them up to the Nazis immediately, because that is what the Geneva Convention is telling him to do), plain stupid (his "cunning plan" to covertly take out someone necessary to the German war effort involves a massive amount of explosives), a massive Walking Disaster Area (he's a recurring character because every operation he's part of or plane he gets into is utterly obliterated, with only him the survivor), and The Neidermeyer (pulling rank (and seniority) on Hogan every time he's on the Stalag and diverting necessary efforts into escape plans (because it's a sworn duty of soldiers to try to escape, otherwise he'd be fine with waiting)). The man can't even break out of jail — in his first appearance he mentions having made eleven attempts over the course of less than a year and having been caught every time (so Hogan is pretty concerned about his bungling putting his men on worse Stalag facilities, shot, or their operations exposed).
- Blackadder Goes Forth
- General Sir Anthony Hogmanay Melchett, a parody of British WWI generals.
- Then there was this series' version of Field Marshal Haig, whose primary battle plans involved British soldiers walking slowly across the battlefield, which had already been tried 18 times without success.
- Colonel Flagg. Not exactly a "villain," but a certainly an "antagonist" who always fails in his "intelligence" missions. His first appearance has him break his own arm so he can infiltrate the 4077th – a hospital unit with no intelligence issues to be found. He mentions later on that even he doesn't know what the truth is (so nobody can get it out of him), because he's so paranoid that he keeps himself in a state of total confusion.
- General Steele attempts to be a frugal leader by ordering the hospital moved directly to the front lines (when they are already close enough to get shelled by both sides) to cut down on fuel consumption. He's also bat-shit crazy, and it comes to a head when he attempts to have Hawkeye court-martialed for air-lifting a patient to Seoul when he wanted to use that chopper to observe the unit's move, then starts singing and dancing in the middle of the trial. Notably, the other character Steele's actor played later in the show was the unit's CO and was very much not this trope.
- Warhammer 40,000:
- The franchise features more than a few Imperial generals who fit this description, officers who got their ranks through family connections and have never been in actual combat. Their strategies tend to center around the fact that the Imperial Guard has a lot of men in it, and if you throw enough of them at the enemy you'll eventually win. Some generals even manage to screw that up. This is brought into even sharper relief by a few examples of pragmatic, tactically solid military leadership, for instance Lord General Zyvan of the Ciaphas Cain series, who once actively avoided picking a fight with the Tau because the crappy backwater planet they were on wasn't worth the effort, and is quite good at putting limited resources where they can do the most good.
- The sixth edition Imperial Guard codex suggests that particularly incompetent commanders eventually wind up meeting a Commissar's bolt round, no matter their social rank.
- Fridge Logic occurs when you realize that the only reason the PDF is worse, is because the Imperial Guard took all the competent commanders and soldiers, since it's common knowledge that sending a sub-par tithe of men or materials will get the Imperial Governor a visit from the Adeptes Arbites.
- The prime example of this was Herman von Strab, Overlord of the planet of Armageddon. An Unexpected Successor after the mysterious deaths of his brothers and father, Strab was the main reason the Second War for Armageddon was as destructive as it ended up being. His primary strategies included ignoring the massive Ork ship overhead and every single portent foretelling disaster, refusing to inform the rest of the Imperium so he could handle the Orks himself, banishing Commissar Yarrick when he did, breaking up his forces and sending them in bite-sized chunks against a foe who outnumbered them considerably, proclaiming that the Orks couldn't get through Armageddon's jungle (which they did in two days), sending in a Titan Legion with absolutely no combined-arms support, and pinning all his hopes on a bunch of ancient Doomsday Devices that turned out to be centuries past their expiration date. End result: Ork Waaagh in full "green tide" mode, Ghazghkull in control of most of the planet, Armageddon's defenses in ruins, the Iron Skulls Titan Legion wiped out to a man, and the responsibility of saving Armageddon now in the hands of Yarrick and the Space Marines. The rest is history.
- Canonically, Abaddon the Despoiler is one of the most feared figures in the galaxy, an unstoppable warrior with the willpower to unite the factions of Chaos into devastating Black Crusades, a psychopathic champion of the Dark Gods who has put off his own ascension to daemonhood just so he can continue to slaughter Imperials in the mortal realm. Fanonically he's an incompetent halfwit (with no arms) who finds ways to lose despite having billions of followers, the support of all four Chaos Gods, and ten thousand years to plan and execute his schemes. The main excuse for Abaddon's lack of success (besides Status Quo Is God) is the fact that the Imperium has spent ten thousand years fortifying the passage out of his base in the Eye of Terror, and is willing to throw any number of soldiers at him until he's forced to retreat. Other sources point out that Abaddon's Black Crusades are typically built around an objective such as swiping an insanely potent daemon sword or the Blackstone Fortresses, while the most recent codex suggests that Abaddon's plan is simply to cause so much carnage in the material universe that the Warp spills over and vomits out hordes of daemons, allowing him to overrun Terra. Which still doesn't make much sense. If he is able to send his Black Crusades wherever he wants to, what is stopping him from doing it anywhere except the ridiculously fortified and reinforced Cadian Gate?
- Abaddon's stats in the game actually support this interpretation, oddly. He's an absolute BEAST in close-quarters combat and can kill pretty much anything outside of Apocalypse units in two turns tops. However, he also has pretty much nothing in the way of supporting his army, which is pretty abnormal for a commander character. This means that while Abaddon is a mighty warrior, he can't actually help his army win in any way other than killing lots of enemies with his own hands. Compare to his usual opposite number, Creed, who actually does get rather potent abilities to represent his prowess as a commander (including being able to hide Warhound Titans behind bushes).
- Part of the problem is that the status quo of the setting (bar a few years where they moved it forward and retconned it back not long after) is "Abaddon has begun to attack the Cadian Gate with a colossal army." However, since Status Quo Is God, the setting refuses to actually show the intended outcome – namely, Abaddon's trillions of soldiers swamping the Cadian Gate and conquering it in short order. Therefore, Abaddon has been stuck in this early phase for most of the game's history, leaving fans with the impression that Abaddon has spent twenty-odd years failing to breach the defenses of one planet.
- With the recent development of Cadia got completely destroyed by his forces even when facing Imperial-Eldar-Necron alliance, Abaddon probably has subverted this trope. His focus on Cadia is also finally explained; after twelve Black Crusades spent systematically demolishing the pylon network, destroying the nexus of them on Cadia created a galaxy-wide warp storm, destroying thousands of worlds and splitting the galaxy in half. Then again, reputations like these are hard to shed, and the fact almost everyone in his army called it a day with this victory and went to do their own thing, pillaging and rampaging without an actual goal to advance and leaving his command entirely, doesn't help either.
- Other Chaos champions get to deal with fickle patrons who will abandon them regardless of their battlefield successes. After all, Tzeentch is literally the god of backstabbing, while Khorne doesn't care which side gets slaughtered so long as blood has been spilled.
- Ork Warbosses in general. Ironically, those of them who have some degree of tactical insight tend to fare worse as they are only used to highlight how mighty defenders of the Imperium are. The worst example is Ghazghkull Mag Uruk Thraka, the largest and smartest of all orks, prophet of Gork and Mork on the task to reunite the ork race. Somehow he is a galactic threat despite losing every major battle whenever Space Marines or a certain old man with silly hat and an oversized powerclaw are involved. Luckily, right now (7th ed) he shook off Black Templars pursuit and joined war in Octarius Sector. He seems to have far better luck fighting Tyranids.
- And he's the smartest Warboss in Ork history. The vast majority of Warbosses, if they do end up using tactical smarts, still follow the tried-and-true Ork tactic of throwing literally anything and everything they have at their opponent, ignoring casualties or sensible strategies. Warbosses are more of organizers rather than leaders. Moments of tactical/strategical acumen coming from Ork Warbosses are quite rare, and tend to result in massive casualties for the non-Ork because no one expects it.
- Eldar Farseers. They have absolutely no understanding of military matters and guide their brethren relying only on future precognition. Whenever said prophecies are incorrect, interpreted incorrectly or simply based on chancenote , things go south. Eldar are also known for ridiculously low win rate even in their own codex. Authors seems to notice this and now Eldar warhosts are more frequently led by Warlocks (seers that do have military training) or Autarchs (actual generals) with Farseer filling an adviser role.
- Pretty much the only races to not have any standout examples are the Tau and the Tyranids (unless you count the Swarmlord, whose developed a stigma of "nerfed into uselessness"). Good for the Tau because given the tiny size of their empire compared to everyone else, this is presumably the only reason why it's lasted so long. Bad for everyone other than the Tyranids because... well, Tyranids.
- The franchise features more than a few Imperial generals who fit this description, officers who got their ranks through family connections and have never been in actual combat. Their strategies tend to center around the fact that the Imperial Guard has a lot of men in it, and if you throw enough of them at the enemy you'll eventually win. Some generals even manage to screw that up. This is brought into even sharper relief by a few examples of pragmatic, tactically solid military leadership, for instance Lord General Zyvan of the Ciaphas Cain series, who once actively avoided picking a fight with the Tau because the crappy backwater planet they were on wasn't worth the effort, and is quite good at putting limited resources where they can do the most good.
- In Warhammer Fantasy Battle, High Elven Fornerond Breezenimble on 3rd edition rulebook scenario Fornerond's Last Stand.
- Vlad Drakov, a permanent guest of the Ravenloft setting, has this enforced on him as his darklord curse. Previously, he had been a successful mercenary general who was nonetheless treated with disdain by the rulers who hired him and his men and had aspired to rule a land of his own. After being taken into the mists, he found himself ruling Falkovnia, a domain under perpetual martial law, where soldiers were the most respected of professions and he ruled with an iron fist. However, his section of real estate was surrounded by domains ruled by women and fops, not the men of war he wanted to be recognized by. He tries constantly to invade other lands, but the Demiplane itself will never allow him to win, even against the relatively puny and undermanned forces of his neighbors. And with every crushing defeat (and mind you, every defeat is crushing), his reputation as a hamfisted, incompetent tyrant spreads, the exact opposite of the respect he wants to achieve.
- The Lyran Commonwealth has an unfortunate history of "social generals" – officers who were promoted not because of actual leadership ability, but because of personal wealth and connections. Naturally, these don't always make the best strategists or tacticians. Fortunately for the commonwealth, lower ranking officers have a tradition of being Hyper Competent Sidekicks who, when things go well, are able to get their superiors to accept their suggestions, at least enough of the time that the Commonwealth has mostly managed to give as good as it gets over the years.
- Entirely too many high-ranking officers and Warlords of the Draconis Combine have shown similar tendencies for the Dragon's comfort. In their case, the root cause tends to be a mix of ambition, obsession with martial glory, and the Combine's take on bushido, and one major example where it comes back to repeatedly bite them is the initial Clan Invasion, during which tradition- and hidebound commanders lead their troops into 'glorious' and 'honorable' attacks against the Clans on multiple occasions only for the latter's familiarity with very much the same approach to warfare and formidable technological edge to promptly turn those encounters into Curb Stomp Battles.
- Clan Ice Hellion is infamous for their tactics which can be summarized as Attack! Attack! Attack!. Their commanders favor speed over everything else, as such they field light and medium mechs, against opponents who like fielding larger and more heavily armed Omnimechs. The worse example is Khan Raina Montose, who led the disastrous invasion on Clan Jade Falcon's occupation zone, which resulted in the former Clan's destruction.
- Senator Valtome, Duke of Culbert in Fire Emblem: Radiant Dawn. His first act as general of Tellius' largest and most powerful army? Sending troops to a horrible, fiery death in an attempt to search for the enemy's corpses. Of course, this also makes him very practical, since he knows full-well the Never Found the Body trope.
- Prince Thrakhath of the Wing Commander series, especially in the Expanded Universe. Every single master plan he's made for the defeat of the Confederation has ultimately failed (many through the interference of Geoffrey Tolwyn), and if it weren't for the fact that he's the Emperor's designated heir, he would have been assassinated long ago. It is thought by many Kilrathi (in private, if they want to keep their heads) that it's Thrakhath's obsession with the humans that's driving the war, to the net detriment of their society, especially since the real purpose is to prepare them to face an even greater threat from deeper in the galaxy. Thrakhath's failure ultimately leads to the destruction of Kilrah and the utter defeat of the Empire.
- Played pretty straight in X Com UFO Defense. Having a Good Bad Bug that reset the game to "easy" didn't help of course, but once you've flown to Cydonia and gunned your way through, the Big Bad turns out to be a giant brain which supposedly controls the aliens, but does absolutely nothing in game terms. It will sit there doing nothing until you shoot it dead. The game also has a hidden script in UFO missions that have all aliens go on the offensive around turn 20. Knowing that, you can clear out all aliens outside the UFO and then place a firing squad in front of the entrance and wait for the aliens to rush out, throwing a smoke grenade for good measure to prevent the aliens from getting the first shot.
- Medal of Honor has a rare good guy example in the reboot, in the form of General Flagg, who micromanages the operation via a teleconference while wearing a business suit. His commands result in an easily-avoidable friendly fire incident.
- Sanan generals Ku-Embra and Ku-Tsung in Golden Sun: Dark Dawn. They're deadly in combat, but poor strategists; when the protagonists arrive, their soldiers are all milling around aimlessly rather than engaging in anything productive, and the protagonists realize that as long as the generals don't specifically give them new orders, that's all they'll do.
- General Duke, who has the misfortune of regularly being on the opposing side of whichever army you're playing through virtually the entire run of the game and its expansion. As a result, in game he wins precisely one battle, over Tarsonis, a planet whose defenses he already knows inside and out. Other then that, he gets spanked by Raynor's Raiders in their escape from the Dominion, he gets thrashed by the Zerg on Char, he gets a fleet vaporized by the Protoss under Tassadar, he gets another fleet wiped out by the UED, he gets thrashed by the UED once more on Korhal, and at last Kerrigan mercifully wipes him and his men out in a surprise attack after the UED have been driven off Korhal again. Suffice to say, his track record after joining forces with Mengsk was a bit spotty.
- Horace Warfield in StarCraft II doesn't ever seem to be able to accomplish anything except get shot down. Eventually, he joins the ground war and lets the player do the commanding, though in Starcraft II he's defended the Dominion against the zerg and has led no less than five counterattacks against them. In Heart of the Swarm, however, Warfield fares reasonably well against the zerg Queen Zagara, leveraging the Dominion's superior defensive technology and air and missile superiority for all they're worth. It's implied that he would eventually have won had Kerrigan not come to direct matters personally.
- In Fallout: New Vegas:
- General Lee Oliver, or "General Wait-And-See" as many of his troops call him. According to Boone, he received his position because he's friends with President Kimball. His strategy (or "Tunnel Vision" as Mr. House calls it) to defend Hoover Dam from Caesar's Legion consists of one glorious slaughterhouse on the dam, in an effort to overshadow Ranger Chief Hanlon's more tactically nuanced defense of the dam four years earlier. This means his only tactic is to mass troops on the Dam, leaving other territories and bases deeply undermanned and open to the Legion's attacks.
- While considered an in-universe Memetic Badass, Joshua Graham was stated to be neither tactically flexible nor strategically brilliant, and by his own admission is not one for logistics, who mostly got by because he was a One-Man Army who mostly faced off against tribals and raiders. When up against actual tacticians like Hanlon leading a sizable and more technologically advanced force, he ends up charging his army into a Defensive Feint Trap.
- Father Elijah, the former Elder of the Mojave chapter of the Brotherhood of Steel, ordered his chapter to hold a power plant against the NCR, despite being vastly outnumbered, simply for the sole purpose of trying to find a hidden superweapon of some sorts. His tactical incompetence is primarily because he was not trained as a Knight or Paladin (being a Scribe who was promoted for his technological genius) and because he was also a Control Freak with no regard for human life.
- His successor, Elder McNamara, isn't much of an improvement, keeping the Brotherhood's bunker locked down after the aforementioned disastrous battle Elijah got them into. His rigid insistence on following outdated protocols means that most of the Brotherhood's troops have never seen real combat, their numbers are dwindling with no new blood being brought in, and there are only a handful of Brotherhood members allowed outside. All but four of the members outside the bunker (three scouts and a black-sheep member of the order that you can recruit as a companion) wind up dead by the time you find them. His second-in-command recognizes these issues and wants to relieve him of command as a result.
- When he still had an army, Kratos from the God of War Series. His primary method of spreading the glory of Sparta is by slaughtering cities, and ended up nearly dying and losing most of that army because he faced off against a numerically superior foe in open terrain, which is especially ironic given the primary source of Spartan combat fame. How does he save the day? Selling his soul to Ares and letting the actual god of war win the fight for him.
- Vice-Admiral Arthur Norbank in Nexus: The Jupiter Incident. The guy is a smug jerk who constantly puts you down as an amateur despite your numerous victories against the Gorgs, while he constantly experiences spectacular failures that result in many of experienced men dying. He constantly disregards intel gathered by agents (especially Ghosts) and then blames them when things turn sour. The guy's most famous victory against the Gorgs was mostly due to the element of surprise, as the Gorgs were expecting to fight the Vardrags and have never even seen a human before. His officers call him "the Rhino" behind his back due to his complete reliance on direct frontal attacks and apparent ignorance of any other tactics. Despite losing his flagship many times, Norbank always seems to survive. Luckily, in one of a later missions, you have the option of not saving him from a derelict ship without being penalized in any way.
- Tazar in Last Scenario is an unpleasant combination of this and Armchair Military. It's eventually lampshaded that he never wins a battle, and the closest he comes to a dignified loss is by switching sides to the enemy.
- Dragon Age: Origins toys with this trope with Loghain, who in the backstory ran a successful guerrilla campaign against an occupying army and forced them out. However, his grand plan for stopping The Horde is a simple flanking maneuver that doesn't work on creatures that they're facing (who will never break and run, who have no regard for their own losses, and who can only be defeated entirely by killing their commander who hadn't even been sighted) and involves putting the king and all of their most valuable men on the front lines. However, he doesn't know any of this, which leads to the battle being a horrendous loss and kicks off the main plot of the story (and it doesn't hurt that the part about the king was an Uriah Gambit to let him seize the throne).
- The High Prophet of Regret is a particularly good example of this, though some of this comes from him being continually outmatched by his colleague the High Prophet of Truth. To a lesser degree, the Expanded Universe shows that the Prophets as a whole often tend to impede the operations of the Covenant due to their politicking, their tendency to meddle in military affairs, and their religious edicts discouraging intellectual and scientific curiosity. Hell, humanity would have never won if it hadn't been for Truth's overly hasty last-minute betrayal of the Elites.
- In Halo 4, Captain Del Rio is presented as one, with Cortana and the Master Chief repeatedly questioning his tactical decisions, starting even before they meet the guy. When the Chief straight-up ignores Del Rio's orders right to his face, the entire ship's crew, including his first officer, ignores their captain's orders to arrest him, provide him with a Pelican for his mission and salute him as John-117 undertakes what is officially a mutiny. As an added insult, when the Infinity makes it back to Earth, Del Rio ends up being gulaged by Command for picking a fight with a war hero and letting the Didact reach Earth.
- The mobile game Great Little War Game and its sequel Great Big War Game prominently feature Generalissimo, your superior. A typical Glory Seeker, as long as it's not his own life on the line. The campaign starts with him ordering you to invade a nearby nation because he wants a war. Naturally, you are the one who does all the commanding. Generalissimo's stupid decisions are the setup for our difficulties. Several times you have to keep Generalissimo alive. The sequel ups his status as this trope by him promoting an attractive woman to the rank of captain, even though it's clear she has no idea what command is. Several missions consist of surviving until you collect a certain amount of money, so that Generalissimo can buy a super-expensive gift for her (e.g. a diamond-studded bulletproof vest). Given the nature of the game, all of this is Played for Laughs.
- Indrick Boreale from the Soulstorm expansion to Dawn of War. It's hinted at in the manual that he's actually a very, VERY skilled commander... At the level of a tactical squad or three, maybe even a small battle-force. When put in charge of the taking of a planet with seven different known enemy armies (two of which are members of the Imperium itself) and an eigth they presumably don't even know is around, his tactics boil down to Attack! Attack! Attack!. This works out extremely well when running the Space Marine campaign, but not so much in any other; his concept of "defense" is to use the Steel Rain deployment, namely keeping everyone in the orbital ships and using drop pods to deploy directly into combat. Again, fantastic for offensive missions, but suicide when on the defensive, especially when he never deploys more than a few men or a vehicle or two at a time instead of dropping the entire Chapter on the enemy's heads at the start, finally ordering an orbital bombardment in the middle of his own base because you've broken through the miserably thin static defenses. It's little wonder (among other reasons) that Soulstorm is the only Dawn Of War campaign that the Space Marines didn't canonically win. Much later it was revealed that the Orks under Gorgutz won, which is only even more of an insult to Boreale because, despite Gorgutz easily being one of the smartest Ork leaders ever, he's still an Ork, the one race nobody expects to win via smarts. And he had to outsmart a Space Marine to do that. In Dawn of War II, Scout Marine Cyrus often speaks of the Kauravan Campaign and Commander Boreale with incredible scorn and his incompetence is even one of the reasons Cyrus potentially becomes a traitor in Chaos Rising.
- It's possible to have this sort of Admiral in Sword of the Stars II: Poor stats combine with a negative trait to disadvantage any fleet (s)he leads.
- Command & Conquer: Red Alert
- Field Marshal Radik Gradenko, whose own incompetence leads to the endangerment of the Iron Curtain project as well as the inability to capture the Allied Chronosphere; Albert Einstein is also able to slip out of his grasp, all of these due to his own strategic blunders. He is later poisoned to death by Nadia and succeeded by Georgi Kukov.
- General Georgi Kukov is ultimately this, having botched the intended capture of the Allied Chronosphere by failing to inform the Commander of an Allied relay station that remained intact even after their initial assault, giving the Allies time to destroy the weapon before the Soviets could make anything of it. Kukov is all too happy and eager to make the Commander his scapegoat, until he is outed for this mistake by Nadia. He is ultimately strangled to death by an enraged Stalin.
- Command & Conquer: Red Alert 2
- General Vladimir, the incompetent glory hound who's your superior in the first half of the Soviet campaign. He gets you into trouble in the second mission by assaulting the vastly superior American fleet with only his personal command ship, and then leaving you to deal with them as he flees the battle. Then when you have completed the destruction of the U.S. East Coast fleet, he takes credit for your accomplishments by returning to Moscow before you can. His one saving grace is being savvy enough to see through The Starscream Yuri, but it feels rewarding when you finally remove him from command.
- His successor General Krukov in Red Alert 3 is less incompetent, but makes up for it with his incredible ego and willingness to throw the Player Character under the bus for the most minor setbacks, even (especially) when it isn't your fault. He is eventually framed for treason and the player kills him (the real traitor is Premier Cherdenko himself), but nobody cares because they want him dead anyway.
- On the Imperial side of things, the Emperor is entirely too focused on his bushido traditions and code and seems entirely unaware of how much his military success relies on his son, who is more supportive of the Empire's super-high-tech R&D division. The Emperor also gravely underestimates how treacherous the Allies and Soviets can be. His biggest failure seems to be his inability to realize that breaking the military strength of the Allies and Soviets would be far more effective than trying to break their spirit by demolishing statues and cultural sites. However, unusually, he realizes how unsuited his methods are and eventually reconciles with his son, allowing the younger man to lead the Empire to victory.
- Transformers: Fall of Cybertron has this in the form of Starscream. After Megatron is pounded into slag by the mighty Metroplex, Starscream immediately assumes leadership of the Decepticons (like you expected anything else). From there, a plan to steal Energon from the Autobots goes horribly awry when he attacks the transport lugging the Energon with a force consisting solely of aircraft, when the majority of onboard weapons is anti-air batteries. The Combaticons warn him about this, but he doesn't listen until it's too late.
- It gets better. The Combaticons are able to salvage the operation to steal the energon, managing to secure (read: prevent the loss of) half the load of energon. But to do this they had to ignore Starscream's order to retreat. How does Starscream react to this miracle his side desperately needs? He arrests the Combaticons for treason. Of course then Megatron returns...
- Azmodan in Diablo III is claimed to be one of the finest battlefield commanders in Hell, yet during the game's third act his plans are ruined by a lone hero (who is, admittedly, a One-Man Army) and his only response is "send all my forces at the hero and hope they get crushed by sheer numbers". The only instance when he shows anything resembling advanced tactics is when he attempts a sneak attack on a keep by burrowing his forces through the foundations... which he then screws up by sending the hero a telepathic message, gloating about his impending victory.
- The Rat, formally known as Duc de Puce, in Stronghold is a prime example. One of the five main antagonists of the game, Duc de Puce fancies himself as an imperial conqueror, forging his mighty empire throughout the remnants of the player's father's kingdom. Born into nobility, he is extremely arrogant and extremely sure of himself and his troops, and is unafraid to use dirty tricks and scheming to win the day... Except he never wins the day. He's also an extremely cowardly, easily-panicked, grovelling wimp with no semblance of actual tactical or strategic skill. How he got accepted into the ranks of his much more intimidating and competent allies, and how his troops even obey his often-suicidal orders, is a complete mystery.
- Another one of the enemies of Stronghold, Duc Truffle, "The Pig", is a less-notable example. While he has a love of combat and violence and is not at all cowardly, he's an incredibly dimwitted glutton and usually lets his commanders and the other Ducs do the thinking for him. What he does have is lots of money, lots of food, and a very well-fed, well-trained army that relies solely on brute force and numerical superiority to accomplish its objectives.
- The Taiidan Emperor of Homeworld truly lives up to this title. Characterized by his extraordinary corruption and paranoia, the Emperor maintained law and order over his people across the galaxy through sheer military might, resorting to brutal and insane tactics to put down anything he perceived as a threat to his own power in the Empire, which only sowed dissent among his people who grew disillusioned with the regime. When informed that the descendants of the defeated Hiigaran Empire, the Kushan, had established hyperspace technology and intended to seek out their former homeworld which now serves as the seat of Imperial power, the Emperor brazenly launches a major assault on the Kushan's home planet to ensure the destruction of their race. He then boasts of the fleet's success to the Empire, which instead triggers a determined rebellion within the Taiidan ranks against their leaders, in turn fueling the Kushan Fleet's fight against the Empire. Subsequent efforts to massacre sympathizers of the rebellion along with the peaceful Bentusi who aided the Kushan quickly turns the entire galaxy against the Emperor, all while his many fleets face a series of devastating defeats at the hands of the Kushan and their rebel allies. Ultimately, his own paranoia serves to unravel his empire as his actions trigger a brief but massive war that sees the destruction of his armada and ultimately himself as he oversees the Empire's last stand, leading to the dissolution of the old regime and his enemy's reclamation of their long-lost world.
- General Damon from Valkyria Chronicles does nothing but repeatedly create messes that the game's protagonists must fix when Gallia is invaded by The Empire.
- Warchief Grom Hellscream in World of Warcraft never shows any real tactics beyond Zerg Rush and calling his opponents cowards as he flees to his final stronghold. Notably, by the end of the first patch of Warlords of Draenor Gul'dan calls him out on promising conquest but bringing only failure, having lost almost all of his lieutenants and most of his forces in general, before overthrowing Grom.
- Star Trek Online: Captain Kagran of the Klingon Defense Force is placed in charge of the allied fleet during the Iconian War, and earned the Fan Nickname "Zapp Kagran" for claiming a moral victory in the Idiot Plot "House Pegh" (where all his vaunted elite unit actually achieved was to slightly wound an Iconian and get Emperor Kahless killed), then attempting to Zerg Rush the 1.4 AU-diameter Dyson Sphere where the Iconians base their millions-strong fleet.
- Admiral, later Emperor Pirk in Star Wreck. Only his incredible luck and keen tactical eye explain why he ever advanced beyond Ensign on his military career.
- Blue Laser Commander in Homestar Runner's Show Within a Show Cheat Commandos is a brutal parody of Cobra Commander. Ironically, Blue Laser Commander's failures are attributable less to his own incompetence and more to the fact that the Cheat Commandos are generally a danger to themselves and everything else.
- Sarge from Red vs. Blue progressively becomes more and more like this as the series progresses, eventually overruling his subordinates' more rational ideas in favor of his own ones based on Mad Science – for example, suggesting the use of a radiation-induced strength to lift an object where using a jack would be just as appropriate (and more readily available).
- Captain, who leads the titular pirates of Lego Pirate Misadventures either botches everything on his first attempt, or will momentarily succeed, only to have everything go bad again. This applies double if whatever he's attempting is in any way nautical, such as when he got lost at sea for two years because he failed to notice his compass was malfunctioning.
- Applies to The Salvation War during the Curbstomp War of 2008; there's several cases of daemon generals who just don't get it. It doesn't help that the human militaries are actively attempting to deny them, but their mistakes compound the inevitable and turn mere defeats or could-have-been-surrenders into massacres.
- Wolfgang Henrich at the German side, in the Chaos Timeline's World War II.
- Kismet, leader of the Vindicators in the Whateley Universe. Despite the personnel on the team, she consistently gets bad results because no one on the team wants to (or can) work with her, and her plans stink. The one time she managed to get herself blasted unconscious at the start of the simulation, her teammates came up with a new plan, executed it flawlessly, and won.
- The Nostalgia Critic becomes this in Kickassia. He only manages to take over Molossia using Phelous's ideas, then sits around watching TV while the other reviewers actually put effort into running the country.
- Achievement Hunter
- The Let's Play of Madden NFL 25 turned Jack into this as he was able to toss seven whopping interceptions before walking out in shame. Then Ryan took over and gave three more. In cause you're wondering, they were playing the Denver Broncos against the Seattle Seahawks to celebrate Super Bowl XLVIII. And Geoff had proclaimed that the team that won would be the winner for the actual Super Bowl. What makes this hurt even more is that the usual General Failure is Gavin, who, being British, has no idea how American Football works and has to have the rest of Team Lads (Michael and Ray) handhold him through certain things until he figures it out... until the next year.
- Gavin Free is this when it comes to the Let's Plays of Worms games. In Worms, every player gets 4 worms, where they take turns moving one worm at a time around the stage to either attack other players' worms or fortifying your own, and as such, mistakes tend to lead to your own worms getting hurt or killed. Gavin makes utterly spectacular mistakes and manages to hurt and kill his own worms with almost every single turn he has.
- Every army seems to have a couple of these in The Solstice War. On the Ayvartan side, Major Gowon uses the army to do his chores and the country gets invaded on his watch, while several unnamed officers are slaughtered in the battle for Knyskna. On the Nocht side, Von Sturm is a pretty dubious leader, and Colonel General Ferdinand cares more about his shares in tank-producing companies than winning battles.
- Futurama has this trope's former poster boy: Zapp Brannigan. He's not evil, per se; but he's usually against the protagonists due to his own total incompetence. His deeds have included fighting the Killbots by sacrificing millions of soldiers until the Killbots reached their limit and shut down, attacking the Hubble Space Telescope (in fairness, it did have a defense capability and looked very similar to their target), ordering his ships to make a run so as to clog the enemy ship weapons with their own wreckage, getting his ship sliced in half by flying through a giant windmill despite being told what would happen, destroying an entire repair station due to impatience, destroying the brand new headquarters of The Federation by using his ships' laser at full power to cut the inauguration ribbon, attacking a strategically unimportant planet for no reason and wasting the element of surprise by dumping his soldiers out through the ship's floor, getting enough women killed through fraternization that the army banned them from his command, declaring war on the Neutral Planet, and trying to get the protagonists arrested or killed multiple times, even when they were either helping him or the only ones capable of solving the problem. He has won offscreen victories (against the Pacifists of the Gandhi Nebula, for instance), and taken credit for other people's deeds, however, so he keeps his job, and is even well-regarded by many.
- In Justice League Unlimited, Gorilla Grodd takes control of the rag-tag band of villains who've organized themselves. They commit daring crimes under his leadership, to support his ultimate plan... which turns out to be turning the entire population of the world into apes. Lex Luthor's response is to shoot him. After Luthor is given the Klingon Promotion, Sinestro sarcastically suggests to Luthor that he should make the world go bald for their next evil scheme. This is a Shout-Out to the Silver Age, where comic book villains were fond of grandiose, nonsensical schemes for altering the world to their liking. Grodd was portrayed as a competent leader, except for the whole "turn the world into apes" thing.
- Lampshaded in Care Bears: Adventures in Care-a-Lot, in which Grizzle's own robot assistant UR-2 informs him that his frequent failures are mainly his own fault (considering that Grizzle frequently "talks" to an inanimate "robot" named Mr. Beaks, it's not hard to see why).
- Megatron in Transformers: Generation 1. To be fair, he was often also Surrounded by Idiots, but we're talking about a bad guy who was once defeated by a can of spray paint. And then there's his willingness to keep Starscream around, even though not only was Starscream a traitor but an idiot as well. This is lampshaded in the Marvel Comics version where after Starscream pulls the inevitable backstab. Megatron asks himself why he brought Starscream back to life:
"Why? That's what they all asked me. Why him... why Starscream? Why, of all Decepticons, did I decide to revitalize the one whose record of deceit and betrayal is legend? Because I'm an idiot, that's why!"
- Commander/Admiral Zhao of Avatar: The Last Airbender is utterly terrible at his job. His list of accomplishments include:
- Getting beaten up by a teenager, despite being a "master" firebender, and his opponent still working with the basics.
- Successfully capturing the Avatar, (read, got an elite group of marksmen to do it while he stayed behind), then placing him under a token guard, (read: four guys), and gathering the rest of the garrison together so he can make a speech to them about the Fire Nation being superior and how great he is.
- Setting fire to his own boats because a twelve year old was making fun of him.
- Killing the freaking moon (long story), thereby dooming himself and his men.
- Invader Zim has only one soldier under his command – Zim himself – but his plans and general behaviour are bang on target with this trope. Examples include:
GIR: Your methods are stupid; your progress has been stupid; your intelligence is stupid! For the good of the mission, you must be terminated!
- The one time he was ever given command of anything, he managed to halt an entire galactic invasion single-handed by going on a rampage in a gigantic robot without realising he hadn't left his home planet. Lampshaded mercilessly all the time (Zim's ego just won't let him acknowledge it), but of particular note is the episode when he manages to get GIR to stay in Duty Mode. GIR becomes competent enough to realise the primary obstacle to Zim conquering Earth is Zim himself, and subsequently tries to kill him so GIR can do it properly:
- The episode "Hobo-13" shows that if put in the command of a group of soldiers Zim will needlessly sacrifice everyone until he alone succeeds, using them as either bridges to cross a gap (when there's a tree nearby to knock down), using others as bait and even using his last remaining soldier as a battering ram. Needless to say, the Drill Sergeant failed him so hard he got bruises. Then Zim SOMEHOW manages to beat said Drill Sergeant in combat.
- General Specific in Sheep in the Big City. To put it bluntly, this guy can't even catch one sheep in a city where nobody likes sheep for some reason.
- Exo Squad has Captain Marcus. All of his tactics mostly involve attacking right away with no thought of any battleplans what so ever. Most of which end in spectacular failure. Also his complete disregard for the use of Exo-Frames in any form. This is especially telling considering the show is about a squad of E-frame pilots.
- General Pong Krell in Star Wars: The Clone Wars is this when Played for Drama. His first command is to order his battalion to march through hostile territory along an open road surrounded by trees, to attack a fortified city. They never make it there, because it turns out that the road was covered in landmines. When the commanding clone, Rex, orders a retreat after a withering assault, Krell threatens to remove him from command. He then follows this up by making no attempts at reconnaissance against an enemy with completely unfamiliar technology, forcing exhausted soldiers on multi-day forced marches, ordering valuable special forces units to the front lines, leading from the rear instead of using his Jedi powers to fight alongside them (sowing disrespect and low morale in his men in the process), insulting and belittling the clones with regular bigoted remarks, and court-martialing soldiers for disobedience, even when their disobedience saved thousands of lives. However, this is 100% deliberate on his part; he's The Mole, and actively doing everything in his power to sabotage his own side with his command style.
- Cobra Commander of G.I. Joe, at least in the cartoons. He's prone to overconfidence, often leading to his forces getting needlessly destroyed when a tactical retreat would've been more prudent, and then afterwards blaming everyone else before himself for his mistakes. His list of accomplishments includes being defeated by a group of schoolchildren in the DiC run.