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The Bad Guy Wins

"Gentlemen. Since you are about to die anyway, I may as well tell you the entire plot! Think of villains, Jack. You want Dracula? Dra-cool-la? Hang on, (takes out the ticket) I'll fetch him. Dracula? Huh. I can get King Kong! We'll have a nightmare with Freddy Krueger, have a surprise party for Adolf Hitler; Hannibal Lecter can do the catering, and then we'll have a christening for Rosemarys Baby! All I have to do is snap my fingers and they'll be here. They're lining up to get here, and do you know why, Jack? Should I tell you why? Hmm? Because here, in this world, the bad guys can win!"
Benedict, Last Action Hero

We're all used to heroes winning out over the bad guys. The bad guys get theirs, justice is done, and the heroes walk away happy. Sometimes things are a little more bittersweet, but we at least expect the villain to lose in the end. One can even get away with a Downer Ending where it ends badly for the heroes, but many of these kinds of endings are "nobody wins" affairs where everybody pays the price (fatally or not). Even if the villain wins in these kinds of endings, it's usually at great enough personal cost to the villain that he or she is utterly ruined as a result.

Not so with this ultimate of Downer Endings. The Bad Guy Wins is Exactly What It Says on the Tin: complete and ultimate triumph for the villain, and complete and utter devastation (frequently with death or worse) for the hero or heroes who dared to oppose them. A bad guy who wins is a Karma Houdini by definition, and such endings can frequently be depressing as all get out — even more so than your regular Downer Ending. When this trope is parodied, it is the happy ending stuck on for the villain instead which is despairingly from the hero's perspective.

History has plenty of examples of this trope, especially in stories of failed rebellions against a powerful empire or recountings of real life tragedies. But in Fictionland, when this kind of ending shows up, it's often used either as a hook for a sequel that will give the hero (or a new hero) the chance to succeed where they failed in the first one, or as a way of showing how much of an utter, hopeless Crapsack World that the characters live in — particularly in the case of Dystopias, where it serves as a warning to those living in the here and now not to let this kind of thing happen for real. There can be any number of other reasons for the bad guy winning: simply for the sake of a twist ending (especially in horror stories, which are often most effective if they leave the audience with a hugely emotionally negative final shock); out of the writer's desire to be original or to throw in a new twist to keep things fresh or unpredictable; or just because the writer couldn't find any other way to end the story which suited them. Sometimes it may all just be part of a Black Comedy anyway.

Doomed by Canon often requires this trope. If the Big Bad's backstory involves the Big Bad attaining all kinds of success to get him or her into the position that started the story, the Prequel requires him or her to win — and kill off any major characters, no matter how sympathetic, who do not make it to the sequel. More generally, Villain Protagonists will benefit from this trope, particularly in video games where the player takes on the role of a bad guy.

Some stories may attempt to use this trope, yet still try to soften the blow. Perhaps the villain's goal is ultimately a good thing. Or the heroes are really Not So Different after all (especially true if they're Villain Protagonist characters up against a 'good' antagonist). Another variant is for the villain to create a Villain World that the heroes must topple in a future story.

In cases when the hero was particularly well-liked or the villain particularly hated, the audience may call for a sequel in which the villain gets a proper comeuppance. Or lacking that, they may decide to write their own.

The sixth form of You Are Too Late is one technique to bring this about. Another technique to invoke this is to form a Xanatos Gambit: the villain wins something regardless of whether the heroes foil their Evil Plan or not. A Last Stand commonly features them.

Doing this too often or having this happen almost inevitably will result in Invincible Villain.

See also: Downer Ending, Karma Houdini, Industrialized Evil, and Shoot the Shaggy Dog. Dystopias often end this way. Compare Team Rocket Wins. Contrast The Good Guys Always Win. Can overlap with Godwin's Law of Time Travel. May be considered a form of You Can't Thwart Stage One if it happens in a serial work. Also compare Meaningless Villain Victory, in which The Bad Guy Wins, but the victory is rendered hollow or meaningless or actually becomes a defeat due to some technicality or unforeseen chance.

Compare Pyrrhic Villainy when the villain's victory came at a great cost.

Also, since this is an Ending Trope, there are massive spoilers on this page.


Examples


Awful TruthSpoilered RottenBetter Than It Sounds
Bad To The BoneFilm TropesBig Damn Movie
Shoot the Shaggy DogEnding TropesRocks Fall, Everyone Dies
Downer EndingSliding Scale of EndingsHave a Nice Death
Ain't Too Proud to BegVictory and DefeatBribing Your Way to Victory
Badass NormalAdministrivia/No Real Life Examples, Please!Bad Is Good and Good Is Bad
Awful Wedded LifeCynicism TropesPyrrhic Villainy
Asian Store-OwnerImageSource/Western AnimationBeehive Hairdo
Bad Guys Play PoolVillainsBad Samaritan

alternative title(s): The Bad Guys Win; The Villain Wins
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