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- Alice 19th, where the protagonist (who has magical powers) is called Alice and her guide/teacher takes the form of a white rabbit. The magic system? Based on wordplay...
- In Alice Academy, the gift that gives people supernatural powers is called Alice. This is deliberately supposed to invoke Alice in Wonderland, as the currency is called "rabbits" and the main character is trapped at a Wizarding School chasing someone who's evading her.
- In The Animatrix, the episode "Detective Story" features a detective communicating with Trinity through lines and details from Alice's Adventures in Wonderland.
- Are You Alice? the protagonist strays to Wonderland and was given the name Alice, and is about to join the "Game to Kill the White Rabbit". Is there a need to mention that Alice and the Queen of Hearts are both male? Talk about Rules Don't Apply Here.
- Alice Carroll from ARIA — look at her full name, even.
- In Black Blood Brothers the vampire that turned the main character is a source blood named Alice. She appears in flash backs and occasional references but she died ten years before the start of the series.
- Black Butler also ventures into Wonderland with the two part OVA "Ciel in Wonderland".
- An episode of Cardcaptor Sakura invokes this by having Sakura wear the dress while having to catch a rabbit-shaped Clow Card.
- Code Geass has an OVA where the cast act out the tale of Alice in Wonderland.
- In the 2001 version of Cyborg 009, Joe befriends a tiny girl named Alice who seems to know a looooot about him. She's a Time Traveller, and is also implied to be the past self of Joe's Missing Mom.
- The ending sequence of the Dagashi Kashi anime is a series of famous Wonderland scenes with the straight-laced Saya playing Alice and the wackier Hotaru playing an assortment of Wonderland denizens. Other characters also turn up, such as To and Kokonotsu's faces on mini-donuts chased by Hotaru's Walrus.
- Alice McCoy, the mysterious, possibly dead Deus ex Machina of Digimon Tamers. She's also a blonde gothloli, for extra points. Writer Chiaki J. Konaka favours this trope.
- Kagihime Monogatari has Arisu/Alice Arisugawa as its main character, and the series in general is drowning in Wonderland motifs.
- Fujisaki Arisu of Kidou Tenshi Angelic Layer names her Angel, Alice, after herself. This does not explain why the Angel is dressed as a classic lolita with blonde hair and white bunny ears.
- King of Thorn has a Mysterious Waif named Alice. Naturally, when she needs a protector, she creates one in the form of a giant white rabbit.
- In Kurobara Alice, a woman named Azusa makes a Deal with the Devil and is reborn as another person named Alice. The similarities with the book stop here, though.
- Kyousogiga is supposed to be based off Through the Looking-Glass, though you'd have a hard time knowing it if not for the whole "finding the rabbit" gig, chess imagery, and quotes from the books.
- Magical Girl Raising Project has Hardgore Alice, a magical girl who wears a black version of Alice's outfit and carries a white rabbit plushie. Her unique power besides the usual enhanced strength and speed all magical girls get is a very powerful Healing Factor that lets her recover from being reduced to Ludicrous Gibs.
- No mention of Alice, but Miyuki-chan in Wonderland is a parody wherein a teenage girl has several Homoerotic Dreams, and includes the Queen of Hearts, the Cheshire Cat, the cards painting the roses red, the White Rabbit, and the Mad Tea Party.
- No use of the name Alice, but Ouran High School Host Club contains an episode titled "Haruhi in Wonderland". The contents of the episode are exactly what the title implies.
- Pandora Hearts has a rabbit character named Alice along with some other Alice in Wonderland-related imagery. For example: The amount of Alice Allusions are far too many to list here, but suffice to say, practically every event, theme, character and idea from the books shall be referenced in some way, though it probably won't be obvious to the reader unless they have a very good knowledge of the books. The plots even parallel at times, so in some ways the series is a darker, more complex take on the books. As well as this, some references are even made to Carroll and the real-life Alice, Alice Liddell.
- The first episode of the Petshop Of Horrors anime (she doesn't show up until later in the manga) features a white rabbit named Alice, who is given to a pair of grieving parents whose only daughter died of a drug overdose. The "new" Alice also ends up dying, in a truly horrific way.
- Arisu Sakaguchi from Please Save My Earth is named after Alice from Alice in Wonderland, but her parents actually made up kanji to spell it with rather than using katakana.
- Project ARMS has all ARMS named after characters from the Alice books. Later, it is revealed that one of the Egrigori team members and experimental child is a blonde girl named Alice (she even reads Alice in Wonderland to the other children at one point). after she is absorbed by an alien life form, she refers to the world she creates as Wonderland.
- Queen's Blade:
- Queen's Gate: Alice has two subordinates named Hatter and March Hare. Her mother is named Lewis after Lewis Carroll, and their last name is Dodgson (Lewis Carroll's real name was Charles Lutwidge Dodgson).
- Queen's Blade Grimoire: Alicia is Trapped in Another World, Mel Fair Land, which greatly resembles Wonderland. Her outfit resembles a sexy version of the Disney Alice's outfit, and her rapier is named Liddell.
- The Alice Game from Rozen Maiden, the deadly tournament and reason for being of seven beautifully made Victorian dolls. They are guided by a white rabbit demon in a tuxedo. There's also lots of roses and tea parties.
- In One Piece, Wonderland themes are prevalent in Totto Land, with several rabbit-like Petting Zoo People (Carrot on the heroes' side, Randolph on the villains'), soldiers with a chess and playing card theme in Big Mom's army, and Big Mom herself being a Queen of Hearts expy, being a big woman in a pink dress with an uncontrollable temper who is known for beheading people.
- Alice Mizuki from Serial Experiments Lain, as confirmed by Word of God: Writer Chiaki J. Konaka states "Alice" is Lewis Carol's (sic). I often use the "Alice" as the metaphor in my scenarios. Alice in "lain" is same.
- "Arisu (Aluce?)", from Tweeny Witches. Ellis, in at least one translation.
- The Ending Theme for Vampire Knight, "Still Doll", starts off with the lyrics "Hi, Miss Alice" in English, with the rest of the lyrics seeming to be about a melancholy young girl. The song is sung by Kanon Wakeshima, an Elegant Gothic Lolita, and the Music Video is full of spooky Victorian atmosphere.
- The Voynich Hotel's Alice has a few Wonderland elements surrounding her character. Besides her name, she invokes the same imagery as the original Alice by being an oblivious blonde-haired child in the middle of a war-scarred isle full of overall crazyness, having a sister who borrows her name from another of Lewis Carroll's works ("Snark", who is a serial killer), and wearing a rabbit mask that is actually a demonic tool obtained through said sister's Deal with the Devil.
- An episode of Yu-Gi-Oh! GX has a creepy doll named Alice. She uses Doll cards that allude to the Alice story.
- Big Finish Doctor Who:
- When the Eleventh Doctor invites Dr Alice Watson into the TARDIS in the audio drama Destiny of the Doctor: The Time Machine, he says "Ready to go down the rabbit hole, Alice?" Since she has never in her life read any work of literature, she has no idea what he's talking about.
- Likewise, Zagreus is one big trip into Wonderland, as the anti-time infected Doctor encounters mysterious talking Cats that run him around in logic circles while Charley gets dragged down the rabbit hole by a representation of the TARDIS consciousness. In the end, it turns out the TARDIS was trying to fight off the anti-time infection with the biggest load of nonsense it could find - which, in this case, was Alice's Adventures in Wonderland.
- The title of the Season 9 Buffy the Vampire Slayer comic Willow: Wonderland. Willow also makes a Shout-Out or two. There is even a demon that claims that the green caterpillar was based on him.
- The main character in Lullaby is named Alice, and dresses as you might expect. The series begins with her parents dying in a car accident after swerving to avoid a white rabbit in the road.
- Alice in Sunderland is a brilliant exploration of the history of the character of Alice, among many other subject, by Bryan Talbot.
- Alice is the name of a villain in Greg Rucka's Batwoman run, who speaks almost entirely in quotes from Lewis Carroll's Alice stories.
- The Mad Hatter is obsessed with finding "his" Alice, who likely isn't much more than a figment of his insane imaginings.
- There's also the cousins Tweedledee and Tweedledum. In fact, Batman seems to have a large amount of Lewis Carroll themed villains in his rogues gallery. He even has Humpty Dumpty!
- At one point the Tweedles and Hatter joined forces, along with a Hare, a Walrus and a Carpenter (a Breakout Character when she went semi-straight as an actual carpenter). It turned out the Tweedles had used Tetch's own mind control on him after he said the idea was just too obvious.
- The Teen Titans villainess Cheshire. More so in the Teen Titans and Young Justice animated series, where she wears a grinning cat mask.
- Marvel Comics has its own Lewis Carroll themed villain, the White Rabbit. At least for a while, she was written as an utter joke of a villain, meaning she could be a Take That! against other Alice inspired villains.
- A minor sympathetic villain in the Astro City comic calls himself "The Mock Turtle" and is a huge fan of Carroll's novels.
- Doctor Strange's Cosmic Entity ally Agamotto appears to him as a giant caterpillar on an equally-large mushroom, smoking a hookah. Justified, since Agamotto assumes A Form You Are Comfortable With out of Strange's memories of Alice in Wonderland.
- Storm has a goddess that likes to create Alice Allusions to draw the main character's attention, culminating in her manifesting as Alice herself.
- The Flash had a storyline called Wonderland, in which Wally West was trapped in Another Dimension where Keystone City was a dystopia. Each issue opens with a quote from the Alice books. He discovers he was trapped there by Mirror Master (they've gone "through the looking glass") at the behest of another vilain, who turns out to be fairy-tale monarch Brother Grimm. The second half of the story is set in a Grimmified Keystone where things are even more Alice-y, including the Rogues as the Card Soldiers and Linda as the Queen of Hearts.
- In Superboy #92, Conner is suffering PTSD following Our Worlds at War and has a dream in which he follows Impulse (in rabbit ears) through a very Wonderlandish environment, with Steel as the talking doorknob from the Disney version, various bird-themed characters making their way through a huge pool in Penguin's umbrella, Granny Goodness and General Good as the Queen and King of Hearts, and so on. Amusingly, even though it's his own mind pulling out these images, he doesn't get the reference.
- League of Extraordinary Gentlemen has lots of these. The cover of Volume 1 has Alice's face appearing in a mirror, the New Traveller's Almanack references a "Miss A.L." who fell down a hole in the ground and who died from starvation due to her organs being reversed in terms of arrangement after coming out of a looking-glass.
- Jax Epoch and the Quicken Forbidden loves this trope. At the beginning of volume 1, Jax chased after a white rabbit that escaped its cage, but then ended up stepping into an interdimensional portal into Realmsend, mirrioring the scene of Alice going down the rabbit hole
- Taken further in the comicbook Nightmares on Elm Street, as Freddy traps Alice into a dreamscape resembling Aice in Wonderland and for the climax takes the form of Jabberwocky.
- One of the Female Furies in New Gods is Malice Vunderbar, who has control of a disembodied maw called Chessure.
- The Discworld fic White Rabbit takes the chain of allusions a step further: whilst training as a Mature Entry Assassin, Miss Alice Band gets overconfident in Mr Mericet's Poisons lab. She notices her latex glove is torn, but ignores it, despite having been warned the chemical agent they are preparing may be absorbed through the skin. Thus, the super-refined active agent found in ergot fungus, used by Assassins to distract the attention of the client's bodyguards whilst not actually killing them - LSD - takes her on a mother of a trip, set to music by Grace Slick and the Jefferson Airplane.
- The Legend of Total Drama Island:
- When Heather positions herself as her team's leader during the first challenge, Gwen compares her to the Queen of Hearts, implying that Gwen does not expect Heather to be a wise or benevolent leader.
- During "The Tale of the Awake-a-thon", the Storyteller samples the poem, "The Walrus and the Carpenter" from Through the Looking-Glass.
- In Hop To It, Rabbit arrives at a meeting a few minutes after Ladybug and Chat Noir. The latter takes pleasure in singing to her, "You’re late, you’re late, for a very important date."
Films — Live-Action
- The Avengers (1998) has a Ministry agent named Alice. This is just one of the five Shout Outs to Alice in Wonderland in the movie.
- The Company of Wolves is Alice in Wonderland meets Red Riding Hood. The main character's sister is called Alice and the dream starts off by following Alice through a surreal passage full of oversized toys (referencing going down the rabbit role, and the shrinking). Alice is also colour-coded with white, and Rosaleen with red (the White Queen and the Red Queen). Rosaleen also comes across a white rabbit as she strays from the beaten path.
- After the identity swap in Lost Highway, Eddie encounters a doppelganger of Renee. Her name, "Alice Wakefield", seems to refer to "Alice in Wonderland", and to imply that Alice and Eddie are alternate universe, "down the rabbit-hole" versions of Fred and Renee.
- The Matrix has two major references: Trinity's "Follow the White Rabbit" clue to Neo which leads him to the club where they meet, and the ever-so-famous speech about the red pill or the blue.
You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.
- A Nightmare on Elm Street 4: The Dream Master has Alice Johnson, who over the course of the film acquaints herself with spectacular control over dreams ("Wonderland" anyone?), and faces her newly-uncovered looking glass before her final showdown with Fred Krueger (who she defeats by showing him a shard from a mirror).
- The Resident Evil movies' main character is named Alice, and in the first film there's a supercomputer called the Red Queen with a little girl as its avatar. Additionally in the first movie, they go underground to the Hive through an elevator with mirrored doors (through the looking glass), and Alice sees the T-virus being tested on a white rabbit.
- The Sight stars Andrew McCarthy as Michael Lewis, an architect who ends up following a child murderer across London with the help of the dead. There are a lot of Alice references, such as Lewis being hired to work on the Hatter's Hotel and Alice being the name of one of the victims.
- Star Trek:
- In Star Trek IV: The Voyage Home Kirk says "Hello Alice, welcome to Wonderland" after beaming Gillian on board the Klingon ship.
- Two scientists at the Genesis Project in Star Trek II: The Wrath of Khan are called Madison and March. The Novelization goes into further details about their fondness for Lewis Carroll.
- Sucker Punch has a lot of this. Babydoll looks similar to Alice, white rabbit images appear everywhere, and the song "White Rabbit" plays during the WWI sequence.
- In Transformers: Revenge of the Fallen, Alice is a Deceptively Human Robot. With some degree of naughty tentacles note . In the adaptations, it's stated that she scanned her disguise from an Alice in Wonderland animatronic.
- John Carpenter's The Ward, a story set in an insane asylum with a toy rabbit as a plot point, has Alice as the name of a ghost that apparently haunts the asylum but then it is revealed Alice is the protagonist's real name...
- There's also the Woody Allen film entitled Alice. It's the main character's name, and definitely playing with the Alice in Wonderland thing.
- Alice Samara of Michelle Latiolais's A Proper Knowledge is known for her intriguingly unconventional floral sculptures and becomes the Manic Pixie Dream Girl for Luke, the brooding male protagonist.
- This French-Canadian horror novel by Patrick Sénécal is a very dark, gory and sexually explicit retelling of Alice in Wonderland. Wonderland is a strange neighbourhood in Montreal, the white rabbit is a ashamed pedophiliac based on Lewis Carroll, the Red Queen is a sadistic bordello owner and the Cheshire Cat is smiling junkie. Yeesh.
- The Mad Hatter and the March Hare are lovers, their names are Bone and Chair ("Bone" is from the English and "Chair" is French from "Flesh" and they kill and dissect people to prove that humans have no souls.) The Knave of Heart is Alice's lover (at least, from her point of view.) The Catterpillar (called "Verrue" which mean "Wart") is a drug addict junkie who think that he'll became a butterfly one day. (Even if he's human like all the others characters.) The Duchess and the White Queen are fused into one character who's name is Andromaque; she's also a a bordello owner but she's nicer and more classy than the Red Queen... and she always talk in rhymes. The Cheshire Cat (called Chess) is not just a regular smiling junkie. He's a smiling junkie whose only drug is souls of dying humans.
- In Girl in the Shadows by V. C. Andrews, the protagonist was named Alice in the hope that she would one day "fall into a Wonderland" and escape the fate of her mother, who is in a mental institution.
- "Never Seen By Waking Eyes" and "The Vision of a Vanished Good" by Stephen Dedman feature an eight-year-old girl named Alice who's been eight years old long enough to have known Lewis Carroll personally.
- In Jane of Lantern Hill by L. M. Montgomery, Jane explicitly tried sitting before mirrors in hopes she could emulate Alice. She finally stopped when accused of doing it for vanity.
- Alisa Seleznyova of the Alice, Girl from the Future stories by Kir Bulychev is a girl of about ten who has all sorts of adventures, meeting strange space creatures and falling through time.
- One of the secondary characters in Night Watch and Day Watch is a witch named Alisa Donnikova. In a story told from her viewpoint, she briefly compares herself to her namesake from Lewis Carroll's story.
- Near the end of Mark Dunn's Under the Harrow, a girl named Alice is saved from dying in a massacre by falling down a dark hole.
- In Snyper, Phil criticizes Persephone's "Queen of Hearts" treatment of his blonde secretary Ashley, leading to a greater discussion and a suggestion that the girl dress as Alice for Halloween. Ash doesn't get the reference, thinking she means Resident Evil.
- Sort of in The Last Dragon Chronicles. When David reads her an alternate universe version of Alice in Wonderland, Penny imagines up an image of a dragon child as Alice.
- Mimsy Were the Borogoves is a science fiction short story by Lewis Padgett (a pseudonym of Henry Kuttner and C. L. Moore) where it is revealed that the words in Jabberwocky come from a future language that only children can fully understand. The children protagonists of the story acquire a set of scripts of this language which, if properly comprehended, can construct the formula for a time-space equation enabling them to travel to the alien destination, which they are actually able to do. (Another scene in the story shows a young Alice Liddell - the real one - talking to Carroll while reading a different set of the futuristic scripts (presumably with a different purpose); she can only partially understand them, as she's around twelve now, and he can't comprehend them at all, but he says he'll use them in his writings...)
- In the science fiction novel Nation of the Third Eye by K.K. Savage, the main female character is Alice Grant. Together with her friends she develops unusual abilities - opening of the Third Eye, Astral Projection, meeting strange Human Aliens and not so human ones. . . There is another character by the name of Commander Hatfield - a reference to the Mad Hatter. One of the earliest scenes is where they all have tea in the Captain's library that looks like straight out of 19th century Victorian England, even though it is located on a spaceship carrier. It is during this "tea party" that the male protagonist has his first past-life vision, which starts off by him falling for a long time.
- The narrator of Thomas Ligotti's "Alice's Last Adventure" finds her life turning into an ever-darkening Wonderland.
- Frances Hardinge's A Face Like Glass has the protagonist, Neverfell, led out of her confinement by a white rabbit. Besides, the world that Neverfell inhabits operates under rather warped logic and many characters, including the protagonist herself, are at least a little mad.
- The Discworld has a minor character called Lady Alice Venturi, a noblewoman from one of Ankh-Morpork's great families, who led a sheltered life and then decided what she'd really like to do was to explore the Disc's Expy of Darkest Africa. Unfortunately her sheltered life led her to be blissfully ignorant of a lot of the things the natives got up to; her sketches, paintings and descriptions of native fertility rites thus became best-sellers when she got home, recouping the costs of her expeditions many times over, attracting packed houses to her lectures (with lantern-slides), and several obscenity actions. Her passage through "Africa" was marked by groups of sniggering natives wondering how much more crap they could get past the radar, in the guise of newly-invented traditional fertility dances, before she cottoned on. Mainly meant as a parody of those Grande Dame Victorian women who went to Africa on solo journeys, and who got out alive by looking imperious and shouting very loudly at the natives, Terry Pratchett slips in a concealed joke here: an innocent Victorian woman knowing nothing about sex and going "oh my goodness!" in a bizarrely strange place is, of course, Alice in Howondaland. One thing of note about this Shout-Out in particular is that Terry Pratchett HATED Alice In Wonderland, so this would also classify as a Take That! .
- Luna Lovegood from Harry Potter series. How intentional they are is difficult to gauge, but Luna has many Alice in Wonderland parallels to her; she's a young blonde girl with an (over)active imagination, is associated with hares and rabbits and often seen as "mad".
- Alice DeRaey, the protagonist on the appropriately-titled This Is Wonderland, which also started its opening credits with Lewis Carroll's poem "You Are Old, Father William," includes characters like a Stepford Smiler with a heart-motif coffeecup, a perpetually grinning and capricious judge, a man who loses track of time and runs away, a tea-drinking man who wears a big hat sometimes, and a scruffy, over-excitable March Hare type. A few of these connections may be Fan Wank, however. Unlike most Alices, she was a Deadpan Snarker who swore under her breath.
- In Heroes, Angela Petrelli's sister is named Alice. Her favorite book was Alice in Wonderland.
- Alice shows up on Warehouse 13 after she gets out of the mirror, but she's Ax-Crazy. Bonus points awarded for using the Jefferson Airplane song in the soundtrack of the episode.
- An episode features three college students doing research into the afterlife involving heavy use of paralytics, hallucinogenics, and sensory deprivation. The sole female student and the only one to make it out alive was named Alice. Especially jarring given she was Japanese.
- The episode called "Malice in Wonderland", in which an Alice in Wonderland-themed wedding ended up with the groom dying when the force from a blank round propelled the button on his Mad Hatter hat into his brain.
- CSI: NY used the title "Down The Rabbit Hole" in its Second Life-themed episode, making a 'Second Life/Wonderland' comparison.
- One of episode of Raines has a victim named Alice. The connection to Wonderland shapes some of Raines's hallucinations of her.
- Lost is filled with literary allusions in general, and is especially fond of stories where someone is magically transported to another place. This goes for The Wonderful Wizard of Oz, The Chronicles of Narnia, and the Alice books. For example, Christian Shepherd is compared to the White Rabbit in a first season episode of the same name. In the sixth season, sideways-Jack finds his old house's keys under a White Rabbit statue.
- On Leverage, Parker often uses the alias Alice White. And one of the main character in the series is something of a chess fiend, which also plays a thematic role and code throughout the series. In the last shot of the series, it could be said Parker crossed the Red King's chessboard and became a queen herself, much like Alice did.
- In The X-Files episode "Paper Hearts", Agent Mulder has to face again a convicted child molester and Serial Killer who was caught thanks to Mulder's psychological profile. He cut cloth hearts from his victims' clothes and kept them hidden in a copy of Alice in Wonderland. The phrase 'Mad Hat' appeared in Mulder's dreams and also as a mark near a newly found crime scene. The murderer used to live in Alice Road in Boston, and Mulder concludes that that's how he got the idea and that he took the role of the Hatter. There was a shot with the hearts and the little girls' names attached to them, but none of them was named Alice, yet one victim was not identified...
- Murdoch Mysteries: The season 4 finale called "Murdoch in Wonderland" abounds with references and allusions to Alice in Wonderland. The characters go to a costume party to honour the late Lewis Carroll. Detective Murdoch is dressed as the Mad Hatter and Dr. Julia Ogden is Alice. They play croquet, drink "potion" from flasks and write together a non-sense mirror-flipped poem. Murdoch gets drugged and has disturbing visions of falling down the hole or being too big to enter a door. A piece of beauty, this episode.
- In the season 8 episode of Charmed "Malice in Wonderland" teenagers, all of whom are named with some variation of the name “Alice” (Alicia, Alexis, Alistair) are being lured down a manhole by a demon, who either shape-shifted into a white rabbit or was wearing a t-shirt with a white rabbit on it inviting them to a garden party and telling them they are very late. They turn up later with no memory and appear to have gone insane from the Wonderland-inspired illusions they experienced “down the rabbit hole”.
- The Dollhouse season 1 episode "Echoes" has Echo leave an engagement to follow a news story to a nearby college, where she becomes infected with a hallucinogenic memory drug, meets various characters known to both Echo and Caroline who aren’t quite themselves and uses a manhole to break into a building. The personality imprint she has at the time is named “Alice”, and she is wearing a sort tunic dress, thigh high stockings and Mary Jane style high heeled shoes.
- The Doctor Who serial "The Mind Robber" involves the crew falling into a story dimension that has a great deal of influence from Alice's Adventures in Wonderland. They are lured into it by a White Robot.
- The B-plot of the Grimm episodes "Dyin' On a Prayer" and "Cry Luison" has Adalind running through Kronenberg Castle trying to find her baby. In the first one she finds herself in a room full of stone heads which start crying, creating a pool of tears that almost drowns her. In the second, she chases her reflection, finds herself in a nursery with a door that's too small to get through, and sees the baby in a basket ... and when she picks the baby up, it turns into a pig and she falls through a hole in the floor. (The episode before "Dyin' On a Prayer", "The Last Fight", also had a subtle nod to the cake that says "EAT ME", when Adalind is given a brownie ... which frankly could explain a lot of what followed.)
- The Star Trek: The Original Series episode "Shore Leave" starts with McCoy comparing an alien planet to Alice in Wonderland—before running into a talking rabbit and a little blonde girl.
- Sabrina the Teenage Witch has one episode where she ends up going down the rabbit hole to look after four clues on her boyfriend's watch. Down there she finds counterparts of her friends as the Caterpillar, Mad Hatter, March Hare and Queen of Hearts.
- The Once Upon a Time episode that introduces Wonderland has a few of these, despite being an origin story for the Mad Hatter. His young daughter is a blond-haired Alice lookalike, she has a stuffed white rabbit and makes him promise not to be late for her tea party.
- Jefferson Airplane singer Grace Slick has always said that White Rabbit from Surrealistic Pillow was intended as a slap toward parents who read their children stories such as Alice's Adventures in Wonderland (in which Alice uses several drug-like substances in order to change herself) and then wondered why their children grew up to do drugs. For Grace and others in the '60s, drugs were an inevitable part of mind-expanding and social experimentation. Remade by Collide for Resident Evil: Extinction
- Alice Cooper. He even wears a big top hat, like the Mad Hatter.
- Buck Tick has "Alice In WonderUnderground."
- Vocaloid... there are countless songs based on Alice In Wonderland; the most famous example being Hitobashira Alice/Alice Human Sacrifice. Another is GUMI's "Goodbye To Alice
- Arika Takarano from ALI Project used to wear this image quite often. "Megalopolice-ALICE", "Atashi ga ALICE datta Koro", etc. Their Rozen Maiden openings, because the ALICE metaphor was a key one in this anime, and we have Allica's photo with Shinku's doll in her hands...
- Alice Glass from the band Crystal Castles.
- Emilie Autumn uses a lot of Alice imagery, such as lolita fashion, Victorian furniture and Magical Realism.(most notable in her book, The Asylum for Wayward Victorian Girls)
- There are references to Alice in two different Nightwish songs in the album Imaginaerum.
Follow the madness Alice you know once did...Where's dear Alice knocking on the door? Where's the trapdoor that takes me there? Where the real is shattered by a Mad March Hare.
- Electronic dance music event organizer Insomniac Events puts on several Wonderland-themed festivals: Beyond Wonderland, Nocturnal Wonderland, Escape from Wonderland, White Wonderland, and Wet Wonderland.
- Visual Kei band D briefly had this as their theme, with the single "Yami no kuni no Alice" and the Alice in Dark Edge tour.
- In the music video for "Walking on Air" by Kerli, the old man delivering the doll in the beginning resembles the Mad Hatter.
- An instrumental by ex-Yes drummer Bill Bruford is called "Fainting In Coils", a reference to a comment the Mock Turtle makes about an "old conger-eel" "drawling, stretching and fainting in coils". A pun on art critic John Ruskin visiting the Liddells, teaching them tips on drawing, sketching and painting in oils, according to The Other Wiki.
- 1970s Progressive Rock label Charisma, home to The Nice, Lindisfarne and Genesis, often had a sketch by John Tenniel of the Mad Hatter's Tea Party on the record label, as can be seen here◊.
- John Lennon was a huge fan of Lewis Carroll. He said that "Lucy In The Sky With Diamonds" from Sgt. Pepper's Lonely Hearts Club Band was inspired by the novel. Incidentally, Carroll also appears on the album cover.
- John Lennon mentioned in interviews that "I Am The Walrus" from Magical Mystery Tour is a reference to "The Walrus And The Carpenter", but in retrospect, was embarrassed to learn that the hero of the poem was supposed to be the carpenter.
- The music video for Tom Petty's "Don't Come Around Here No More" is a surrealistic Alice In Wonderland pastiche with Petty as the Mad Hatter, complete with top hat.
- The Ayria song "Blue Alice" alludes to Alice and the Mad Hatter, as well as other fairy tale figures.
- Radiohead's "Jigsaw Falling Into Place" from In Rainbows
You got a Cheshire cat grin
- Captain Beefheart's "Beatle Bones And Smokin' Stones" from Strictly Personal:
Soft-cracker bats, Cheshire cats
- ASP's Im Märchenland contains serveral Alice-Allusions, for example the line "Komm, iss mich, trink mich und versink!" (Come on, eat me, drink me and sink in), along with references to other fairy tales.
- The music video for Gwen Stefani's What You Waiting For.
- "Her name is Alice" by Shinedown is one big reference to the books.
I invite you to a world where there is no such thing as time
And every creature lends themself to change your state of mind
And the girl that chased the rabbit, drank the wine, and took the pill
Has locked herself in limbo to see how it truly feels
- "Mad Hatter" by Melanie Martinez is a Sanity Slippage Song where the protagonist compares herself to the Mad Hatter.
- Pearls Before Swine has a bizarre version that starts when Zebra and Larry go down a gopher hole and meet characters that are a cross between their friends and the original characters from Alice's Adventures in Wonderland, all ending with everyone getting eaten by the "Raterpillar." It's then revealed that Rat drew the series while Stephan Pastis was on vacation.
- In SLA Industries, there is a drug named Alice that causes severe hallucinations that replace the user's normal senses so well that he thinks the hallucinations are the real world.
- JAGS Wonderland is all about the chaotic, infectious, hungry mess that Wonderland really is.
- The Dungeons & Dragons modules EX 1 Dungeonland and EX 2 The Land Beyond the Magic Mirror, are "D&D-ified" versions of the Alice books. (The Mock Turtle becomes a dragon turtle, the "monstrous crow" is a roc, etc.)
- Shin Megami Tensei:
"Will you be my friend? You can only be my friend if you're dead...will you die for me?!"
- Alice is a spoiled little girl under the care of the Baron in Black and the Count in Red. She's actually a powerful Dark Magical Girl who Came Back Wrong and the two nobles are Belial and Nebiros, powerful demons who turn innocent people into undead to make sure they won't leave Alice. She returns frequently in many sequels and spin-offs, start since Shin Megami Tensei II as a Bonus Boss.
- Shin Megami Tensei: Persona:
- In Persona 3, Alice is the second highest-leveled Death persona, just below Thanatos. Furthermore, she's the only one who learns the most potent Darkness-type attack, Die For Me! According to the description, she's 'the ghost of an English girl who died in 18-something'... and she looks sort of like the traditional depiction of Alice. Add on top of that that the animation for the attack Die For Me! involves card soldiers falling out of the sky...
- In Persona 4, Human!Teddie dresses up as a fairly convincing Alice in a beauty pageant. The Alice persona also returns, again holding the second highest rank among the Death personas.
- Alice also appears Persona 5, as the ultimate Persona of the Death Arcana.
- The first dungeon of Persona Q: Shadow of the Labyrinth is named "You in Wonderland". Most of it is spent chasing after a rabbit-shaped creature, Card Soldiers appear as FOEs, and the end boss is the Queen of Hearts.
- In Raidou Kuzunoha vs. King Abaddon, she is a boss looking for friends. Once you beat her, she can join you, and is one of the few demons that can max out magic.
- In Shin Megami Tensei: Strange Journey she's chasing a white rabbit. Said rabbit turns out to be the Hare of Inaba, who runs away from her because she tends to express her "love" through full-body skinning, boiling the Hare in saltwater, and devouring him alive. Turns out both are undead memories of a girl beloved by demons, who by accepting a bit of their magic rendered herself insane until her death. Both were doomed to continue the same cycle of senseless horror over and over, until the Protagonist killed Alice and allowed both to move on.
- In Devil Survivor 2 Alice is the ultimate Bonus Boss. On your second playthrough you can encounter a slew of optional bosses. Two of those are Belial and Nebiros, if you defeat them instead of dying they just run away. On Saturday you can fight Alice, Belial, and Nebiros all in one battle.
- An Alice-lookalike also appears in Atlus's Etrian Odyssey III: The Drowned City as one of the optional Farmer designs.
- In the Bloody Roar series of fighting games, where every character has a furry Super Mode, Alice can turn into a white rabbit.
- Alice Carrol (not the one from ARIA) of Rage Of The Dragons looks almost exactly like the traditional depiction of Alice, except more... moody. She's an obvious reference to the character, though, despite her dark backstory and personality.
- Alice Margatroid's Extra Stage in her PC-98 incarnation had most of the Mooks be card soldiers, and the BGM for the stage was even titled Alice in Wonderland. Another character in the game she first appears in can be though of as a red queen. The creative team's (kind of, it's only one person) name is Shanghai Alice. Her later incarnation also uses dolls, as per the trope. Furthermore, she resides in Gensokyo, which can be translated into "Fantasy Land" a.k.a. "Wonderland".
- The fan comic Touhou Nekokayou gives the future Alice Margatroid and Marisa Kirisame a daughter (they won't say how) named Carroll Kirisame.
- Alice Elliot in Shadow Hearts is a good example of the loli interpretation. While she herself isn't particularly gothy, the surreal nature of the entire rest of the game makes up for it. Plus she dies in the end. If you fail to read the new tomb stone in Yuri's graveyard. Reading it gets you the good ending.
- Alice Hazel, a young girl psychic in Metal Gear Ac!d.
- Cutesy sadist Alice from the Tales of Symphonia: Dawn of the New World. Her colour scheme is inverted (white and pink) but the style of her clothing is unmistakably gothic loli flavoured. Also, she had at one point a Deal with the Devil to control monsters, until the heroes defeated the demon... and she's since relegated to torturing them with Mind Control Devices instead. The contrast between her almost doll-like appearance and her sociopathy is extremely unnerving.
- The online game trilogy Something Amiss is about a girl named Alice who finds herself at the center of a mystery and keeps on wandering into places where things don't match up.
- In the online multiplayer PC game Ragnarok Online, there's a mission gravitating around the story of Kiel Hyre. He's a genius robot maker who fell in love with a woman named Allysia, then accidentally killed her. Then he went on to make a robot looking and called after her, which poses as her secretary, and four more robots (whom attack you as monsters), Alice, Aliza, Alicel and Aliot (though Aliot is a guy).
- Queen Alice of A Witch's Tale, the revered sorceress who sealed away the Eld Witch. The protagonist of the game is a young girl named Liddell implied to be Alice's daughter. Liddell's doll Dayna takes her name from Alice's cat Dinah, and the game has other characters from Alice in Wonderland, including the Cheshire Cat, Jabberwock, Mad Hatter, March Hare, White Rabbit, and Dormouse.
- Reiji Arisu from Namco × Capcom, somewhat unusual since he's male. He and his partner Xiaomu are the only members of Shinra organization the player actually sees. Their job is to deal with the evil Ouma organization, which always involves inter-dimensional travel. Both of them later appear as major characters in Super Robot Wars OG Saga Endless Frontier, where most (if not all) characters have some fairy-tale namesake, but Reiji's is the only one lampshaded by the protagonist. Project X Zone makes it quite obvious that it's an Alice Allusion (if it wasn't already), with Reiji's debut chapter being titled Arisu in Wonderland.
- Alice, the mascot character of Alice Soft.
- The sequel to Dragon's Lair has a whole Wonderland-based level.
- American McGee's Alice: The protagonist is implied to be the one who went down the rabbit hole in the first place, but considering she is in an insane asylum and battling through Wonderland to get her sanity back, who truly knows? The sequel, Alice: Madness Returns, does state that her last name is Liddell, in a sequence taking place outside Wonderland.
- Super Robot Wars L. The Hero's partner is Robot Maid AL-3 Alice who has ability to break the dimensional wall and draw energy from another dimension.
- Lots in Kingdom of Loathing. In addition to the Looking Glass Clan VIP item, which takes you to Wonderland, there is also the Cheshire Bat, the Wild Hare (which carries a pocketwatch), a Mad Hatrack, a Frumious Bandersnatch, the Alice's Army card game (where the cards take the form similar to the soldiers from the Disney film). This is because each month new special donation content is added, and this usually has a theme related to the month. March = March Hare = Alice in Wonderland is the usual March theme.
- Alice, the Token Mini-Moe in the Asura series.
- The Bioshock 2 ARG "There Is Something In The Sea" has Orrin Oscar Lutwidge (AKA Orson Orville Liddel, Ogdred O. Lewis and RØd Killian Quain), an Alice in Wonderland-obsessed polymath trickster who found out about the existence of Rapture and became possibly the only normal person from the surface to visit it and return to tell the tale.
- Fate/EXTRA has a Master and her Servant who are both named Alice.
- Monster Girl Quest has Black Alice looking like the typical Alice.
- In The Longest Journey, when Cortez helps April travel to Arcadia for the first time, he deliberately invokes this imagery to her: "Why, Alice, I am sending you through the looking glass!"
- The Matrix: Path of Neo has this during a level in the city library, in a Continuity Nod to the original movie. The librarian has seen A Glitch in the Matrix, specifically, a certain book that keeps on reappearing after she takes it out. She has taken it out so often that there's a small pile at her feet. A few minutes later:
- Super Mario Bros. is set in a strange, unusual land with mushrooms that make you shrink and grow, strange turtles and everything seems to be alive. Additionally, in Super Mario 64, Super Mario Galaxy, Super Mario Galaxy 2 and Super Mario 3D World, you actually have to chase white rabbits. Lastly, Super Mario Bros. 2 begins with the player falling into a strange land and Princess Peach can use her skirt to float through the air temporarily, just like Alice descending down the rabbit hole; the game's setting also happens to be a dream world (Subcon).
- Epic Mickey does not feature any Alice, but Mickey accesses Wasteland (which is only a few letters away from Wonderland and intentionally so) by going through a mirror and spends the first half of the game trying to get to a rabbit. The parallel was to be lampshaded in a line of the later cancelled graphic novel sequel; after the Mad Doctor would sing his first song and then use his machine to go away in a flash, Mickey was to comment: "People come and go so quickly here…".
- Accidentally done, according to Word of God, in Weird And Unfortunate Things Are Happening, as while Alicia does do into an Eldritch Location, Alicia wasn't named to reference Alice. Instead: "I've always liked the names of the two knights that work with Agrias and end up joining you in Final Fantasy Tactics. Their names are Alicia and Lavian. So that's where [Alicia's] name comes from XD;;;"
- Fran Bow has a generally Darkerand Edgier wonderland theme, with a small Easter Egg photo showing the main character posing with an Alice lookalike.
- The Maid Of Fairewell Heights: There's an Alice costume for the Alice Shop, which sells Cakes, Tea, Mushrooms, and Cards, and whose customers are Queens who use Off with His Head!, and servants. Also, the first customer is one who is worrying about being late.
- The secret Black Market auction in Kissed by the Baddest Bidder has a whiff of an Alice in Wonderland motif. It's referred to on at least one occasion as The Mad Hatter's Tea Party, with "rabbit" as the password to gain entrance, and the auctioneer wears a Mad Hatter-esque costume. In addition, when he first encounters the protagonist at the I.V.C. party, Ota compares her to Alice having fallen down the rabbit hole.
- Mabel in Zebra Girl: white rabbits, falling down holes, misremembering poetry, winning her own thimble in a race, calling a demon the Jabberwock... even her name alludes to a scene where Alice becomes unsure of her identity and wonders if she's a girl she knows instead. It is heavily implied that she is the canonical Alice, but the poor girl is completly and utterly lost in the Subfusc and doesn't remember her real name, making her particularly vulnerable to the ones who actually know it, like Lord Incubus.
- Alice and the Nightmare has this in spades. The main character is Alice, who lives in Wonderland, which lays just a strait from the Looking Glass Territories. The ruler is the Red Queen, there's also the White Queen, card motifs are everywhere and the soldiers are called Chessmen, not to mention that common name for the Nightmares is Jabberwocky.
- Alice Jones, the shy, introverted (and later in the game, decidedly creepy) Survival of the Fittest version 3 character.
- Anti-Villain of The Descendants, Vorpal, has an Alice in Wonderland motif. On top of her name, her friend Mr. Voice calls her Alice because he either doesn't know her real name, or is avoiding saying it. Her Start of Darkness comes at the hands of an Operation called Jabberwock.
- Alice from Living with Insanity.
- Alice Creek in Dark Mirror LLC.
- Alice of Alice And Kev.
- Alice from Namesake who's the successor of the original Alice Liddell, who in this world headed an occult organization.
- In the Josie stories of the Whateley Universe, the Deuteragonist is Ecila Mason. The beginning is very clearly the start of Alice in Wonderland with Ecila as Alice. By the time Josie starts her story, Ecila has been away from Earth for so long that she has lost most connections with humanity.
- Possibly the post-scratch Sburb session of Homestuck; the protagonist is an innocent girl in blue who is friends with a mechanical rabbit and three kids who aren't not all there, has a mischievous, teleporting cat and her archenemy is a tyrannical, ax crazy queen.
- Twitch Plays Pokémon FireRed, the first randomized Twitch Plays Pokémon run, quickly developed into one because the ROM it used meant that the world had gone all wrong (Red being gone, Misty using Poison-types, Charmander living in the ocean, etc.). The protagonist, called A in the game, quickly gained the name "Alice" in lore, she had a mysterious Skitty mentor who came and went when he felt like it (though the original Cheshire Cat probably wasn't a communist), and she was fascinated by the oddness of it all and drawn to study everything even when stopping her Archnemesis Dad and putting the world right-side up was probably more pressing.
- Avatar: The Last Airbender episode "The Swamp." Mired helplessly in a massive swamp of illusions and secrets, separated from his friends, Aang sees a vision of Toph. She doesn't look like Alice (having black hair and a pale green dress), but the dialogue swings into an allusion with this:
Aang: I heard laughing and I saw some girl in a fancy dress.Sokka: Well, there must be a tea party here and we just didn't get our invitations!
- Prisoner 775 from Ben 10: Ultimate Alien is clearly a reference to the Cheshire Cat. It has the exact same pattern as seen in the Disney version, and is a chameleon that can blend perfectly with it's surroundings, except for its teeth. At one point, the teeth are all that you see of it.
- Quite subtle in Code Lyoko, but do you think Odd Della Robbia's Lyoko form is a "giant purple note cat" just because? Adding fuel to the fire, he's got a cheeky personality and an impish grin.
- Elisa Masa from Gargoyles. Lampshaded in the pilot, when she, chased by mercenaries, runs into Alice in Wonderland-themed cafe.
- In one episode of Phineas and Ferb, Perry's secret passage to OWCA HQ involves going through a mirror, then falling down a rabbit hole where he passes the Mock Turtle and the Jabberwock. Major Monogram says it really freaks out intruders.
- In the Samurai Jack episode "Jack is Naked" there are more than a few Wonderland references.
- The Simpsons:
- In "Lisa's Wedding" Lisa follows a white rabbit, gets lost in the woods and meets a fortune teller.
- In "Summer of 4 Ft. 2" Lisa feels tempted to go inside the library and imagines Pippi Longstocking, the emblem of "The New Yorker" and Alice and the Mad Hatter trying to secude her to visit it.
- South Park: In the episode "Imaginationland" the Mad Hatter is seen among the good characters.
- Alice the male-to-female transsexual guard from Super Jail may not seem a reference, but consider that in the pilot episode the recurring thug Jacknife steals a white rabbit, ingests something like the "drink me" potions that alters his perceptions, plus there are two naughty twins and Superjail looks like a deranged, twisted Wonderland.
- Young Justice:
- The series has some thanks to Artemis's backstory: her sister took her codename from the Cheshire Cat and Artemis herself has long blond hair.
- The tie-in comics drive it home: Artemis catches sight of Superboy in the middle of a fight, and directly calls him her "white rabbit" when she follows him. The two issues presenting the story of how she came to the League's notice are titled "Down the Rabbit Hole!" and "Wonderland." She also has a poster of Alice and the Cheshire Cat hanging on the wall in her bedroom.