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Video Game / Cthulhu Saves the World

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Cthulhu Saves the World is a 16-Bit style Eastern RPG from independent developer Zeboyd Games, with tongue in cheek Lovecraftian humor, rampant Lampshading of JRPG tropes, and No Fourth Wall to speak of. It was released on December 30, 2010 for Xbox Live Arcade, with a proper Xbox 360 and PC port getting funded on Kickstarter and following a year later, and an iOS port launching in 2012. It has built a reputation as both a loving tribute and parody of the 16-bit JRPG since then.

See also Breath of Death VII, the spiritual predecessor of Cthulhu Saves the World, which features similar gameplay and writing. Both games are available on Steam in a two-for-one pack, or can be bought separately on Xbox Live Indie Games on the Xbox 360.

A prequel, Cthulhu Saves Christmas, was released on December 23, 2019. In it, Cthulhu saves Christmas after the League of Christmas Evil grants the opposite of Cthulhu's wish and drains his power.

Cthulhu Saves the World contains examples of:

  • Absurdly High Level Cap: As seen in this video and this other one (spoilers), there is no level cap in this game. You stop gaining new skills at level 40, but you can continue leveling up and gaining stats. You can also fight the final boss repeatedly, and doing so gives you so much experience that there's no reason to fight other monsters anymore, and pretty soon you're so powerful there's no reason to even continue playing.
  • Alliance with an Abomination: The plot is Cthulhu acting as the Nominal Hero allying with regular mortals though begrudgingly because of a curse. In the rewritten ending, he becomes a genuine hero.
  • And the Adventure Continues: In the PC version's extended ending, Cthulhu and Umi are shown traveling through space in the now-repaired Ultharian mothership.
  • Anti-Frustration Features: While the game is heavily inspired by turn-based RPGs from the SNES era, it has a more modern design philosophy to cut down on the annoyances that are usually associated with the genre.
    • Winning a battle revives downed party members, heals their HP to full, and recovers a small portion of MP. This all makes random encounters far less draining during dungeon crawling.
    • There's a fixed amount of random encounters in every dungeon. Getting lost in an area eventually means you won't have random encounters anymore, but at the same time they give enough so you keep leveling. And, if you want to keep grinding after you've exhausted the random encounter limit, going into the menu and selecting "Fight" triggers a random encounter.
    • The only items you have are potions and equipment, meaning you don't have to rummage through the menus to find something, while still making potions effective enough to to be useful.
    • While traditional save points exist, you can save anywhere you want. The save points restore MP as a bonus.
    • You get "revives" which allow you to try a battle again. If you just had terrible luck with the RNG and haven't saved in a while, this can save your much stress.
    • While you can only field four party members at a time, benched characters still get EXP.
  • Affectionate Parody: The game lovingly parodies the JRPG games of the SNES era, while still being an enjoyable game in its own right.
  • After-Combat Recovery: All HP and a partial amount of MP is restored after each battle.
  • Alien Blood: Cthulhu has ink for blood, Paws has uranium, and Ember the demon dragon has acid.
  • Aliens Steal Cattle: And turn them into genetically engineered super-soldiers, The Bovinators.
  • All in a Row: Whichever four party members are currently in your party will follow after you in a row.
  • Amazon Brigade: Bonus mode Cthulhu's Angels features an all-female party led by October.
  • Arbitrary Head Count Limit: Unlike Breath of Death, you have more than four characters (which include Cthulhu himself, Umi the trident-wielding groupie, Sharpe the sword, October the Necromancer, and a cat), but can only take four at once.
  • Ascended Extra: In the main game, Elonalina is just one of the three standard RPG heroes you fight halfway into the first dungeon (and in the PC version, at the beginning of the true final dungeon). In "Cthulhu's Angels", she (using the name "Elona") is the second party member, roughly equivalent to main-game Umi in the group.
  • The Bad Guy Wins: Played for Laughs. Your protagonist is Cthulhu, after all. To clarify, upon beating what seems like the final boss, you regain your powers then drive the world insane. Only the narrator isn't quite sure if he should stick to that, so he arbitrarily makes Cthulhu good again then adds a villain so you'll seem like a hero.
  • Big Red Button: Found on the Ultharian spaceship you go on right after Paws joins your party. After having defeated Paws' Evil Twin, Umi presses it, causing the spaceship to conveniently crash into the river, blocking it and allowing the party to go to the next area.
  • Bizarre Alien Sexes: The party member Paws, a cat-like alien, explain that his species technically has every member as a unique gender. However, for sake of convenience, he allows the party to refer to him as "he".
  • Blatant Lies:
    • The description of Spiri-Knight enemy, Underground Monkey version of Ghost Knight enemy, says it's "Not just palette swapped. Honest!". Spiri-Knight looks just like a Ghost Knight, but with blue armor and slightly prolonged spikes.
    • The description for the Vampire enemy is "Doesn't sparkle in the sunlight". There is a chance that this same enemy uses an ability called "Sparkle" against you.
  • Boss in Mook Clothing:
    • Horror Writer from Marsh Foundry. He has lots of health, powerful abilities, can revive other enemies with full health (said enemies being Deep Knight and Medusa Head), and can increase his stats when insane. This makes them very dangerous enemies...that is, unless you use Holy attacks, which deal extra damage to them.
    • The Grim Reaper from Very Definitely Final Dungeon. He's got over 20000 HP, can drain your mana and deals big amounts of damage. A rare example of a boss from previous game taking a level in badass while simultaneously becoming a Degraded Boss.
    • Dead Dragon, also from Very Definitely Final Dungeon. He's got even more HP than Grim Reaper, has total party attacks and can poison your entire party (and the poison deals big damage every turn). He's also a "Degraded" boss from the previous game.
  • Bread, Eggs, Breaded Eggs: Before entering the volcano, Cthulhu says he senses an evil energy, and then ponders it might be a demon or a dragon. Or a demon dragon. He turns out to be right about the last one.
  • Bread, Eggs, Milk, Squick: Applies to one of the epitaphs in the Graveyard of Memories:
    Argen Valdez
    Beloved father,
    Friend to all,
    Really awesome cultist.
  • Color-Coded for Your Convenience: In Cthulhu's Angels, normal Umi gets her usual blue-haired portrait, but Dark Umi has silver hair.
  • Crush Filter: After Cthulhu saves her from slimy monsters, Umi sees Cthulhu as a Knight in Shining Armor of a sorts, triumphally standing on the monster's corpse with the blue sky in the background and with him being surrounded by hearts. The narrator even says that image displayed may not reflect reality.
  • Defeat Means Friendship: This is how you get Sharpe and Ember in the main game. Similarly, you can beat Dem in the main game, and he'll join your party. Played straight and subverted in Cthulhu's Angels: Dark Umi is a mandatory recruit and Sara takes Dem's place as the Superboss. Subverted with Dacre and Ember: since this is a different story than that of the main campaign, events unfold somewhat differently...
  • Defector from Decadence: Paws the Alien Cat is a member of a race of warlike technophiles, but has 'gotten tired of their warmongering ways'. Having noticed that Cthulhu is trying to do the hero-thing, he joins your party in return for your help in stopping his own people.
  • Dem Bones: The name of a commonly encountered enemy. Guess what it is. Also a Shout-Out to the name of the main character in Breath of Death VII, by the same developers. Dem himself is actually a recruitable NPC.
  • Did You Just Punch Out Cthulhu?: Aside from the premise of the game being about a mage defeating Cthulhu, causing him to lose his powers until he proves himself a hero, the final boss is Azathoth, another powerful being from the Cthulhu Mythos. Indeed, the most powerful being of the Cthulhu Mythos, so even a full-powered Cthulhu defeating Azathoth would be an example of this trope. Since Cthulhu is the player character, he will get punched out when you screw up.
  • Discredited Meme: In-Universe. The enemy crabs are "immune to massive damage from weakpoints [sic]."
  • Does This Remind You of Anything?: In "Cthulhu's Angels", Cthulhu, October and her team have to deal with narrator, who adds monsters to impede their progress, constantly denies Cthulhu true hero title, only to say he will give a title to get October's group off his back, then still refuses to give him title, which prompts Cthulhu to send his group into his domain to kill him. You'd be completely forgiven if you thought that sounds very much like "playing a tabletop game and dealing with annoying Killer GM with the story going Off the Rails" scenario.
  • Drinking the Kool-Aid: The description for the Cultist enemy states that he has "Drunk deeply from the punch" in reference to this.
  • Draco in Leather Pants: An in-universe example. Umi downplays Cthulhu's evil intentions because she fell in love with him when he saved her. Later on, when Cthulhu embraces his heroism, the trope is averted outright.
  • Eldritch Abomination: Guess who?! Come on, his name is in the title of the game. Several other Eldritch Abominations from Cthulhu Mythos are also featured in this game, namely Nyarlathotep, the Shoggoth, and Azathoth himself. Monstrosities from the Space Ship level also qualify to a lesser extent, and so do Nightmares, their Underground Monkey versions from Astral Cave.
  • Emo:
    • October shows vague hints of this at points. For example, when Umi asks her what her blood type is:
      October: Pain. What I feel when I bleed in the dark recesses of my soul. I linger in the light but yearn for the darkness.
    • Played with in Cthulhu's Angels during the final encounter with the Narrator. October gives a heartfelt rant about how her life has been nothing but tragedy after tragedy because the Narrator felt the need to be artistic.
  • Encounter Bait: Each zone has a set number of random battles that need to be won before they stop happening. Should the player wish to level grind, they can be toggled on and off in the menu once the random battle quota has been filled in the given zone.
  • Evil Knockoff: The Cthulhu golem fought just before the final boss.
  • Exactly What It Says on the Tin: You play as Cthulhu. You save the world.
  • Face Palm: Cthulhu does this when Umi and Sharpe exclaim how eager they are to tear zombies to bits.
    Cthulhu: Oh please. A zombie is a noble creature. Free of sanity, enjoying every whim that comes to it.
  • Final Boss, New Dimension: The final battle vs. Azatoth takes place "beyond Angled Space."
  • Foreshadowing:
    • One of the early bosses has "Has a much higher max HP now than he will in a couple minutes." Sure enough, you defeat him, and he joins your party, with his max HP dropping to a tenth of what it was.
    • The description for Necromancer enemies states that "the female necromancers are much cuter". Shortly thereafter, you get October.
    • There's a bookshelf in Dunwitch containing a book called "Cat Dictionary". Umi suggests it could be useful, were a cat ever to join the party. Cthulhu blows this off, saying it would never happen. It does happen...sort of.
  • Fourth-Wall Observer: Cthulhu. The entire story is kicked off by him eavesdropping on the narrator. The other characters also join in, especially in the Cthulhu's Angels alternate campaign for the PC release.
  • Frothy Mugs of Water: "...Milk", which is clearly depicted as a frothy brown liquid.
  • Giant Space Flea from Nowhere: Most of the bosses in Cthulhu's Angels are this: the Cthulhu cosplayer, Mother Hydra and the Kraken have no real connection to the plot, they just turn up instead of the Lovecraftian enemies Cthulhu faces in the main game.
  • Global Airship: Not an actual airship, but Ember the dragon acts as one and lets you fly around the map, bypassing terrain and and avoiding random encounters.
  • Grave Humor: About half of the tombstones found in the game bear humorous messages, the others are more serious or bear notorious aphorisms on death.
  • Healer Signs On Early: You save a White Magician Girl on the beach within moments of starting the game: mermaid groupie Umi in the main campaign and Small Name, Big Ego cleric Elona in Cthulhu's Angels.
  • Healing Checkpoint: Save points fully replenish your mana.
  • Health/Damage Asymmetry: Most of the enemies in the game and especially bosses have way more hitpoints than your party members, but you make up for it by being able to hit much harder than they do. It balances out..
  • Hostile Show Takeover: At the end of Cthulhu's Angels, the party usurps The Narrator to take back control of their own fate.
  • Idiosyncratic Difficulty Levels: Easy, Medium, Hard, and Insane. Of course other games have "Insane" difficulties too, but considering the subject of this game it takes on additional meaning.
  • Increasingly Lethal Enemy: As with Breath of Death VII, enemies gets stronger as the fight drags on, as an anti-turtling measure.
  • Inn of No Return: Paying homage to The Shadow Over Innsmouth, Cthulhu and his party get attacked in the inn when they spend night in Innsmouth. However, unlike the protagonist of the novel, they didn't barricade themselves and managed to see the attackers (in this case, Innsmouth people), but they managed to successfully thwack them all and learn about Dagon rebelling against Cthulhu.
  • Interactive Narrator: The story is set in motion when Cthulhu eavesdrops on the narrator as it is explained how Cthulhu might regain his power, and the two spend a lot of time bickering from that point on.
  • Jekyll & Hyde: In the Cthulhu's Angels alternate campaign, Umi is possessed by the dark sword Sharpe and has her consciousness split into two. One side is the happy-go-lucky Umi from the regular campaign, and the other is a kill-hungry psychopath.
  • Limited Special Collector's Ultimate Edition: Parodied at the end of the PC trailer:
    Super Hyper Enhanced Championship Edition Alpha Diamond DX Plus Alpha FES HD-Premium Enchanced Game of the Year Collector Edition (Without Avatars!)
  • Lovecraft Lite: The story is about Cthulhu, one of the central beings of the Cthulhu Mythos (created by Lovecraft), losing most of his power and being forced to prove himself a hero to regain it. If that sentence alone didn't make it obvious, the story also doesn't take itself seriously.
  • Monster Compendium: The Bestiary, available when you complete the game at least once.
  • Mythology Gag: This game has several references to the past titles made by Zeboyd Games, the most notable being references to Breath of Death VII.
    • The monster descriptions of Dem Bones and Puke Zombies mention the former being told not to be confused with a certain hero (Dem), and the latter is described as Casanova Wannabe (similarly to Erik).
    • The cave before fighting Dem is a remake of the first cave of this game, and you invoke the fight with him by inspecting the monument. The same monument that appears in the ending of this game.
    • Molly the Were-Zompire first appeared in the interactive novel of the same name.
    • Epiphany in Spaaace!, the first interactive novel developed by Robert Boyd (Zeboyd Games' director), is also mentioned in the game, when you inspect one bookcase in Kingsport, and in Cthulhu's Angels, where Molly says it's her favorite book. Also, one of Molly's attacks is called Epiphany Strike.
  • Never Say "Die": Zigzagged. The narrator avoids using the word "died" when talking about the bosses being defeated, with him using the word "disappears" in case of Nyarlathotep and Paws' Evil Twin, and "destroyed" in case with Dagon. However, the characters freely use words "kill", "die" and other death-related terms in dialogues, and October knows the spell known as "Death", which insta-kills a victim unless it's immune.
  • Nice Job Breaking It, Hero: In a meta-example, the player does this to themselves at the end of the Cthulhu's Angels campaign. In leading the party to save the world, you convince Cthulhu to spare it - and he decides to go destroy Earth instead.
  • Ninja Pirate Zombie Robot:
    • Cthulhu's Angels gives us Molly, who is a were-zompire as a result of being killed by a vampire, a werewolf and a zombie at the same time. She's a Mythology Gag to one of Zeboyd's older games.
    • There is the tombstone of "Uriko the Ninja Pirate", which tells us she was killed by a robot zombie. Might as well be a Shout-Out to TV Tropes!
  • No Ending: In the original Xbox 360 version of the game, after regaining his powers, Cthulhu plans to pick up where he left off with his world conquest, but the narrator wants to shoot for a more happier ending, but concedes he should stick with the source material (that Cthulhu is evil incarnate) and slaps on a final dungeon and boss and then...that's it. Apparently, the narrator ran out of ideas. The PC version expands the ending a bit—after the final boss, a short movie is shown in which we are told that a) Cthulhu and one of his companions has repaired a starship that crashed earlier in the story, and intends to explore the universe with it, and b) he invites the first of his companions with him. This was later patched into the original version.
  • NPC Roadblock:
    • In Dunwich, NPC zombies basically obstruct the main paths, requiring the player to enter and exit buildings. They're too busy dancing to let you through.
    • There's an area where there are NPCs permanently stationed in front of a bunch of doors, and you can't get in no matter what. If you talk with the NPCs, they just say "sorry, you're not allowed inside". Eventually after talking to one, your party members will say to themselves that there's probably nothing behind the doors anyway and that the developers are obviously doing it just to mess with you.
  • One-Time Dungeon: Unlike the other dungeons, the Ultharian spaceship becomes permanently inaccessible after completing it once you beat the level's boss, since Umi activated the self-destruction mechanism by pressing the Big Red Button, crashlanding the ship.
  • Pardon My Klingon: "FHTAGN!", an expletive used by Cthulhu from time to time.
  • Parody Sue: Molly the Were-Zompire. When she's introduced in Cthulhu's Angels, she wonders why her stats aren't 999 in everything. The narrator explains that "Although Molly is, in fact, that awesome, for the sake of the other characters we didn't use her real stats."
  • Piñata Enemy: Gold Wisps in the Ice Cave. They give out around ten times the experience and gold of other enemies, but they are fairly easy to beat at that point in the game and are not powerful enemies, making the Ice Cave a great place to grind up the cash to get the Heroine Dress for Umi.
  • Prematurely Marked Grave: October keeps her own tombstone in a Bonus Dungeon Graveyard of Memories despite being far from dead. When confronted about that, she replies that possessing your own tombstone is supposed to bring good luck.
  • Rag Tag Bunch Of Misfits: We've got a depowered dark god, a ditzy groupie who may or may not be a mermaid, a talking sword, a whip wielding goth necromancer, a cat, and more.
  • Rage Against the Heavens: Sort of. The final boss of the Cthulhu's Angels side-campaign is the Narrator, who Cthulhu effectively tells you is a god.
  • Random Events Plot: There's no overarching villain for most of the game, and you just go from town to town saving them from local threats.
  • Random Encounters: You only have a set amount of random encounters per area, and once you run out, you can wander around as much as you'd like. If you'd like to level grind, you can force battles from a menu command.
  • Retirony: Spoofed with the Book Security, enemies met in the final dungeon of the Cthulhu's Angels campaign. They are cops who have an attack called "Three Days to Retirement", in which they blow up and damage the party.
  • Retraux: A SNES-era JRPG, complete with 16-bit graphics.
  • Self-Deprecation:
    • In the Graveyard of Memories, there are lots of Grave Humor. Among them, there are graves signed with developers' graves, with their own blurts. The blurb for William Stiernberg (the artist and co-developer) says he's been worked to death by his cruel and unfeeling partner. His partner is the lead developer of the game.
    • When you talk to the last sailor in ports, Cthulhu and October start pondering that there is probably nothing behind these doors, and come to conclusion that the developer was simply too lazy to make another maps so he just put sailors in front to block the doors, and the narrator reacting confirms it to be truth.
  • Shout-Out: Lots. There is a page for these now.
  • Spell My Name With An S: In this game, towns are named after towns related to H. P. Lovecraft and his works. Most of the times the names are same as in source material...except Dunwich, which was renamed to Dunwitch.
  • Split Personality: Umi in Cthulhu's Angels.
  • Superboss:
    • Dem, the protagonist of Breath of Death VII, is fought in the secret area near the starting cave. He possesses very powerful attacks and defenses, has tons of health, and, if not defeated in time, he will use the Total Party Kill attack. Defeating him unlocks him as a very powerful party member.
    • Cthulhu's Angels has Sara, the heroine of the same game. Much like Dem, she also possesses tons of health, and she constantly spams the multi-target multi-hitting attack every turn. Much like with Dem, defeating her also unlocks her as a very powerful party member.
    • In Soulcaster Cave, there are Soulcaster and his Soul bosses. All of them possess lots of health and they've got many dangerous tricks up their sleeves. Alchemist Soul spams attack that hits the entire party, Archer Soul has extremely high agility, allowing her to deal lots of damage at the first time, Warrior Soul possesses the highest amount of health and very high defenses, while the Soulcaster himself constantly heals everyone. Defeating them gives a permanent huge status boost, though by the time you defeat them, you'll probably won't need those anyway.
  • Superpowered Evil Side: Umi in Cthulhu's Angels, as a result of a curse.
  • Talking Weapon: Sharpe, a sentient sword who tags along after you defeat it in a boss battle.
  • Teaser Equipment: There's some extremely high level armor for the White Magician Girl in the first shop you find. The price is suitably high.
  • Time-Limit Boss: If the Superboss isn't beaten in a few turns, he uses an unavoidable Total Party Kill attack, unless he's paralyzed by Umi's Siren's Call, but even then, it's just a temporary delay.
  • Took a Level in Badass: Umi is a so-so White Magician Girl in the main campaign, but your most powerful damage-dealer in Cthulhu's Angels. Since she's wielding Sharpe from the previous campaign, and quite insane, this makes sense.
  • Too Many Belts: There's an enemy named Beltman who wears an outfit made entirely of belts, which is stated in the director commentary as a reference to Tetsuya Nomura.
  • Total Party Kill: The Superboss in the main game wipes out your entire party after a few turns.
  • Updated Re-release: The PC version contains extra bosses, four more party members, a director commentary, an entire second campaign, and more!
  • The Very Definitely Final Dungeon:
    • In the original campaign, R'lyeh.
    • In Cthulhu's Angels, the Grand Library.
  • Villain Forgot to Level Grind: Or Hero, rather. The Goldfish Poop Gang shows up a second time in the PC version, and are exactly the same strength as the first time you fought them. Needless to say, the battle goes quickly, which the characters will comment on.
  • Walking Shirtless Scene: No shirt can contain the awesomeness that is Cthulhu!
  • What Happened to the Mouse?:
    • The Goldfish Poop Gang fought as the first boss encounter are stated to have "likely respawned by now", and according to the director commentary, they were meant to be a recurring element, but the creators ended up completely forgetting about them. They do show up one more time in the PC version, towards the very end, as strong as the first time. They only show up one time in Cthulhu's Angels... but the female of their number is the second Angel, recruited on the starting beach.
    • You never find out exactly who cursed Cthulhu at the start of the game. The game makes a point about him being a mysterious man, then never bothers to tell you who he is. Cthulhu's Angels ambiguously resolves this mystery, although the differences between the campaigns allows for some doubt if it applies to the main campaign—Dacre, the insane mage from the original, is responsible for Cthulhu's sealing. Presumably the deed drove him mad, leaving him the half-brained genius you find in the Water Temple - although the Cthulhu's Angels version of him is still quite sane. The insane version does comment that the cliffs near R'lyeh seem familiar, and this is where the mysterious man would have cast his spell from.
  • White Mage: Dacre, the senile old man you find in the Water Temple and who tags along for no discernible reason. He has the standard Wizard Classic look but has no offensive spells — other than the usual late-game White Mage nuke Holy.
  • White Magician Girl: Umi in the original campaign starts out this way, with various heals, stuns, and debuffs. She can eventually become more of a Red Mage, with various late-game abilities improving her melee skills and adding elemental damage to her attacks. In Cthulhu's Angels, Elona takes on this role instead, acting as a somewhat tanky cleric from the beginning.
  • With This Herring: When October is conversing with Cthulhu at the beginning of Cthulhu's Angels, Cthulhu offers you some assistance.
    Cthulhu: It's dangerous to go alone! Take this!
    (You get 25 gold.)
    October: Thanks, but that's not even enough to buy a cheap weapon, much less save the world.
    Cthulhu: Curse you, inflation!
  • Your Mom: According to Cthulhu, the Mother Hydra (a boss in the Cthulhu's Angels campaign) is the source of all "Yo momma's so fat" jokes in the world.

Cthulhu Saves Christmas provides examples of:

  • Continuity Snarl: Cthulhu Saves Christmas is quickly established as a prequel to the original (in that it's fine for Cthulhu to wish to regain the power to end the world because it's canon that he'll lose his powers again later), but due to the series having No Fourth Wall, the protagonists are aware that Cthulhu Saves The World and Cosmic Star Heroine exist and are able to reference their events.
  • Early-Bird Cameo: Cthulhu Saves Christmas is a prequel to Cthulhu Saves The World, but four party members make brief appearances in "R'lyehtionship" events; Umi is immediately smitten with Cthulhu at the Beach but is told she'll have to later deny already knowing him if she wants to date now, Paws uses his (future) friendship with Cthulhu to help escape from a Pet Shop, October is at the Graveyard, and Dacre is at the Park. An achievement, "Memories of Future Past", is unlocked by meeting at least one of them.
  • Modular Epilogue: The ending of Cthulhu Saves Christmas has an additional scene for every "R'lyehtionship" that Cthulhu had maxed out, including NPCs from the main hub (but excluding the Early Bird Cameos).
  • New Game Plus: Instead of an alternate campaign like Cthulhu Saves the World, the player can only choose to replay the main campaign with all of the experience and equipment they earned at the end of the run. Additionally, a Harder Than Hard difficulty is unlocked in the Settings menu, you start with all party members already recruited, and Cthulhu's indignation that the player forced him to lose his world-ending powers again manifests as the Insanity Sword.
  • Saving Christmas: It's Exactly What It Says on the Tin.