Alice in Wonderland is a story which has easily recognized surreal imagery the world over, such as painting roses, chasing white rabbits, falling Down the Rabbit Hole past floating furniture, drinking and eating things which change your size, giant toadstools, or mad tea parties. The tale gets regularly referenced in media that is otherwise entirely unrelated, even spawning an entire subtrope, Alice Allusion, for when paired with a character named Alice.
- Off the Mark: The Cheshire Dog.
- Mutts: One strip has Mooch reading the book as part of the Mutts Book Club. When he says that the book is about "adventures in a rabbit hole", one of the chipmunks he's reading it to is skeptical: "I've been in a rabbit hole - and believe me - that's no Wonderland!"
- In The Matrix Neo has his first meeting with Trinity after a chatroom message suggests he follow a white rabbit (actually a client's girlfriend, who has a white rabbit tattoo). Later Morpheus muses that Neo must be feeling like Alice tumbling down the rabbit hole, then tells him that if the red pill is chosen, "you stay in Wonderland, and I show you how deep the rabbit hole goes."
- In Riot on Sunset Strip, Liz-Ann calls Andy "Alice in Wonderland" when she learns that she's never tripped on acid before.
- The Dresden Files: In Ghost Story Harry describes one of Lea's exits as her disappearing "Cheshire Cat-style".
- Barlowes Guide To Fantasy, by Wayne Barlowe, includes an entry on the Caterpillar.
- Emma from Because of the Rabbit once dressed as Alice for Halloween, and dressed her dogs as Tweedledee and Tweedledum.
- Star Trek:
- The Star Trek: The Original Series episode "Shore Leave" starts with McCoy comparing an alien planet to Alice in Wonderlandbefore running into a talking rabbit and a little blonde girl.
- In the Star Trek: Discovery episode "Context Is for Kings", Burnham quotes the passage down the rabbit hole to herself while crawling through an Air-Vent Passageway to escape the enraged tardigrade. She later tells her roommate Cadet Tilly that her foster mother Amanda Grayson used to read it to her and her brother Spock when they were kids.Burnham: That's how I learned that the real world doesn't always adhere to logic. Sometimes down is up. Sometimes up is down. Sometimes, when you're lost, you're found.
- "White Rabbit" by Grace Slick uses Alice in Wonderland imagery to describe drugged hallucinations.
- The The Beatles song "I Am The Walrus" was inspired by "The Walrus and The Carpenter" from Through the Looking Glass.
- "Cheshire Kitten (We're All Mad Here)" by S. J. Tucker is a Perspective Flip song from the Cheshire Cat's POV.
- In Animal Crossing: New Horizons, the Adventure Dress resembles Alice's dress, being a light blue dress with a white apron. The apron also has four playing card symbols embroidered at the bottom.
- In the Animaniacs Licensed Game for the SNES, the Fantasy Studio is largely based on Alice in Wonderland, as it begins with the Warner siblings chasing after the White Rabbit, and features Playing Card Guards as enemies, culminating in a boss battle against the Queen of Hearts.
- In the Bonkers Licensed Game for the Sega Genesis, in Harry the Handbag's stage, there are busts of the Mad Hatter and the March Hare at the Toon Museum. Hitting the March Hare Bust enough times will destroy it, but hitting the Mad Hatter Bust enough times will cause it to jump out and try to attack you.
- The first three chapters of Bubsy in: Fractured Furry Tales are called "Go Ask Alice!", "Tweedle Dum and Tweedle Dummer", and "Alice Doesn't Live Around Here Anymore.", which are decorated with tea tables and giant mushrooms, and feature the characters from Alice in Wonderland as enemies. The boss of the third chapter is the Mad Hatter in a teapot-shaped tank.
- In Far Cry 3 lines from the book are used in a drugged sequence.
- In both the North American and Japanese versions of Mickey Mousecapade, the goal is to rescue Alice. However, the Japanese version of the game contains more references to the movie, as the bosses of the respective first, second, third, and fifth levels of that version are the Cheshire Cat, Pat the Dodo, the Caterpillar, and the Queen of Hearts.
- The Slaughter: Act One: Sydney Emerson mutters Im constantly observing my declining behavior as if through a looking glass, when in a room with a potion on a table and a small door near the floor as one of his surreal Alice referencing dreams.
- In Super Mario 64, MIPS the Rabbit is an Expy of the White Rabbit, as he repeatedly tells Mario he's late to a date.
- Alice Margatroid from Touhou Project. Her Ex stage theme in MS is even named after the book.
- On the Fantasy version of the Tamagotchi Meets (known in the States as the Tamagotchi On), the characters Yumemitchi and Kiraritchi have fantasy counterparts based on Alice in Wonderland characters:
- Yumemitchi's fantasy version is Yumemi Alice, who wears a blue dress and ribbon and has a couple of cards on either side of her (an ace of spades on her right/the viewer's left, and an ace of hearts on her left/the viewer's right).
- Kiraritchi's fantasy version is Kirari Hatter, who wears a purple outfit with a purple top hat and is holding a teapot.
- In World of Illusion, the Caterpillar can be seen in the foreground of the first level. The beginning of the fifth level is pretty much dominated by references to the movie, from the level design and music to the playing card guards and the strange Mad Hatter chess pieces chasing you.
- In Mystery Skulls Animated Vivi, Arthur and Mystery tumble through a trap door to fall past floating furniture, books and even an odd mirror like Alice when falling down the rabbit hole.
- Aladdin: The Series: Genie turns into the Cheshire Cat at one point in the episode "Moonlit Madness".
- The Mad Hatter and the March Hare appear in a couple episodes of Bonkers; The first episode, where they were thrown out of the studio along with Bonkers and his crew, and "In the Bag", where they request the services of Bonkers and Lucky to investigate the disappearances of their tea cups.
- In the Dennis the Menace episode, "Dennis in Wonderland", Dennis is read the story of Alice in Wonderland. When he finds out that Ruff has dug a hole in Mr. Wilson's rose garden, he falls down the hole and ends up in Wonderland, which is ruled by Margaret as the Queen of Hearts. He is rescued by Henry as the White Rabbit and meets up with PeeBee as the Mad Hatter and Joey as the March Hare.
- On Phineas and Ferb, Perry's entrance to his lair is Different in Every Episode. In "Troy Story" he takes the rabbit-hole entrance.
- A minor Running Gag is a mysterious talking zebra only Candace can see, who brings to mind the Cheshire Cat.
- In the "Cartoon Smokers" sketch from the Robot Chicken episode, "Triple Hot Dog Sandwich on Wheat", the Caterpillar is one of the cartoon characters being treated for lung cancer in a hospital. He spells out letters and numbers with his hookah in this exchange;Caterpillar: Welcome to the I.C.U.. I have Stage 4 Lung Cancer.
Sharon: Uh, should he be smoking in here?
Doctor: Should the giant talking caterpillar with cancer be smoking a hookah in a hospital? Take your break now, Sharon.
- "Fuzzy Pink Time", the season 1 finale, of Summer Camp Island features the Jabberwock as an antagonist.