An energetic athlete who's popular with the girls (although she wishes the love letters she got in her locker were from cute boys instead), Nagisa is a tomboyish middle-class girl who would rather have fun than study. When she makes a wish on a meteor shower for a boyfriend who will love her, she instead meets Mepple and gets the power to become Cure Black. Though she's completely reluctant at first, her compassion for Mepple and Mipple as well as her desire to protect her friends convince her to save the world after all.
Crossdresser: Happens in at least two episodes: in episode 9, she does this twice—first as a ramen delivery boy, then as a mailman—in an attempt to reclaim Mepple, who had been confiscated, and in a later episode, she gets the part of Romeo in her school's production of Romeo and Juliet.
Determined Defeatist: No matter how many times she yells "Arienai!", to herself or to other people, she will see through her goal to the bitter end. A Dying Dream in Max Heart finale shows that she already has it since she was a child, implied coming from her own stubborn pride as a sport ace.
Nagisa's complete opposite, Honoka is a star student rumoured to be a super-genius and gets one or two love letters a month from boys. She rejects every one of them, though, because she wants an honest relationship built on mutual respect. Besides the members of the chemistry club, Honoka doesn't have very many friends; she hasn't had anyone over at her house in years and just studies instead, and even her parents are always overseas. When she went into the garden shed at her mansion, she met Mipple and gained the power to become Cure White. She loves the idea of being a Magical Girl, finding it "exciting".
Badass in Distress: She's frequently cornered by the episode's Zakenna, needing Nagisa to come save her. The most obvious instance of this is episode 42, where she's trapped in a dark zone and about to be consumed by darkness, and Nagisa is frantically searching for her all over the city. However, when she's freed, she'll go back to whipping butt for real.
Beware the Nice Ones: The rare times she actually gets angry, even the fearless Nagisa is in awe of her...
Signature Move: Aside of her powers with Cure Black; Cure White is the only one who has a tendency to grab the enemy and then judo-throws it.
Spock Speak: She often lapses into scientific talks and jargons when she finds something interesting to her. Many non-science club members can't understand what she's talking about but after awhile, Nagisa of all people can somehow apply her long-winded theories and advice into coherent, though laconic, actions.
Tareme Eyes: Only in civilian mode. Her eyes become a bit more "normal"-looking as Cure White, and her personality becomes a bit less soft-spoken to match.
When You Coming Home, Dad?: Her parents are art dealer than travel the world for the entire year and only come home in her birthday. They seem to realize this, but can't just drop their job off; trying to make it up with her by pampering Honoka in those little time they have together.
Disney Death: After being sacrificed to restore the Queen (much to the chagrin of Cures Black and White), it turns out she became a separate entity from the Queen just as Hikaru would become a separate entity from the Jaaku King at the end of the series.
Support Party Member: Her powers revolve entirely around hampering enemies and enhancing Cure Black and Cure White's attacks.
Tagalong Kid: Somehow. She is two years younger than the other heroines, being a supportive member instead being a fighter and she appears everywhere where Nagisa and Honoka go, mostly later than them.
Verbal Tic: "~popo" for Pollun; "~lulu" for Lullun.
Garden of Light
Wisdom, the Guardian
Voiced by: Taiki Matsuno
Demoted to Extra: He's part of a number of important plot points in the first season, and gives Precure some useful items, whereas in MaX Heart he's always hanging around the Garden of Light and does nothing more than commenting on the happenings in the human world.
Genre Savvy: She was the first among her peers to figure out that you can actually dodge the Pretty Cure Marble Screw, as well as the first to figure out that keeping the two Cures from touching pretty much negates all of their finishing moves. She narrowly avoids being Dangerously Genre Savvy by virtue of not quite understanding the absolute infallibility of The Power of Friendship in a magical girl show.
She also almost avoid the classic Imposter Forgot One Detail in the Spot the Impostor by stealing ahead of time the perfume Honoka had made earlier at school and having at hand enough information to confuse Nagisa. Had it not been for a very criptic detail about Nagisa that Honoka only knew because they had switch journals several episodes ago, Nagisa would not have been able to discover her.
The youngest member of the Dark Five; a teenage boy who appears younger than the heroines and he goes undercover as a first year student in Verona Middle School. He develops a romantic relationship with Honoka aka Cure White, that's why he's confused about his feeling towards Honoka and his duty as an inhabitant of the Dotsuko Zone. He volutarily gives his Prism Stone to the Pretty Cures and excepts his punishment in the Dotsuko Zone. However, he is Not Quite Dead and rescues the girls during the Grand Finale. It seems that he's reincarnated as a human after that.
Kick the Dog: Tears a love letter in pieces which is given by a girl who likes him. When Honoka hears about that, she scolds him for that, and he eventually apogolizes to the girl. In his case, it makes sense, since he has his heart set on Honoka.
Paper-Thin Disguise: Just changing his eye color and he looks like a normal boy. However, because the girls don't know him before he entered their school, they believe he's human until he reveals himself.
The most powerful member of the Dark Five. He is the greatest threat the girls have to face during the first half of the series. After they finally defeats him he returns as a stronger being and nearly manages steal the Prism Stones and kill the Pretty Cures. However, before he could kill the Pretty Cures, Jaaku King kills him, just because Illkubo might damages the Prism Stones.
Hero Killer: He was very close to kill the Pretty Cures, but Jaaku King just killed him before Illkubo could do it.
Invincible Villain: Spends several episodes easily defeated the Pretty Cures while looking the Prism Stones, and no matter what they do they can't beat him. His initial defeat only happens because he managed to steal Prism Stones and their power was too much for him to control.
The Seeds of Darkness are three elite minions of Jaaku King. After his first death, his power awakens them from their human state into their true forms. They live in the mansion with their parrot and Zakenna butlers, and they resurrects their master. However, They have their own will and betrays Jaaku King by gaining the Power of Creation for themselves. After succeeding, they fuse together and become the Giant who is later absorbed by Jaaku King.
Battle Aura: Blue for Juna, red for Regine, and purple for Belzei.
Big Bad Wannabe: They try to use the Power of Creation for themselves and leave the Dark King to die. This prompts him to drag them and the Pretty Cures into the Dotsuko Zone to take the power for himself when they lose control of it fighting the Pretty Cures.
The StoicPerpetual Frowner: Juna. Before his human life erased through a Ret Gone, his co-workers note that he's not smiling in their company picnic photo. He keeps that trait even after awakened.
Villains Out Shopping: They brush their teeth, have a perfectly not monster pet parrot, take photos in their human form and put them in frames and clocks, and sleep in pajamas and wear bunny slipers. Their life outside antagonizing the Cures is surprisingly normal.
The four new warriors of Jaaku King and the guardians of Hikaru, the boy in the mansion and Jaaku King's "life". They keep him from the world and observes his growth while they try to kill the Pretty Cures and Shiny Luminous. Their goal is the resurrection of Jaaku King. Unlike the other villains in this series, they last until the Grand Finale.
Badass Cape: All of them, especially Circulas and Viblis. Circulas can even attack with his cape and Viblis uses her cape whenever taking Hikaru home.
One-Winged Angel: In the Grand Finale, Baldez transforms into a human sized version of Jaaku King (well, he's still taller than average people) and later he transform fully into Jaaku King.
No Sell: Baldez does this multiple times whenever he decides to seriously fight the Pretty Cures. To the point where would have defeated them by destroying the entire planet if it wasn't for the intervention of Queen.
Rock-Paper-Scissors: In episode 16, when Circulas, Uraganos and Viblis argue about who will fight the heroines this time, Baldez proposes that they should decide this with rock-paper-scissors. It's off-screen though, but the winner of the four is... Uraganos.
Tsundere: Viblis is tsuntsun to everyone, but deredere to Hikaru.
Villainous Valor: The first three, even sacrificing themselves to bring down Pretty Cures.
The mysterious boy in the mansion and the "life" of Jaaku King. The Shiten'ou keep him in the mansion and observe his growth and they protects him from the Pretty Cures and Shiny Luminous. Despite the fact he can become Jaaku King, he is an innocent boy and enjoys to experience life; however, the Shiten'ou isolate him from the world that's why he is often bored in the mansion. He has also a mysterious connection with Hikari aka Shiny Luminous, the "life" of the Queen of Light. After Jaaku Kings final death, he's reincarnated and becomes Hikari's little brother and Akane's other cousin.
Disney Death: After the Grand Finale, Hikaru becomes a seperated entity from Jaaku King and he lives with Hikari as her younger brother.
Heel-Face Turn: Subverted. He isn't evil from the beginning, but he is on the evil side until Jaaku King is ultimately defeated and he's seperated from him, so he can live as a human and younger brother of Hikari.
The ultimate evil and the biggest threat in the entire series. He's the ruler of the Dotsuko Zone and own its Power of Destruction. Ironically, it destroys himself, too, that's why he wants the Power of Creation to stay himself alive. He and and his minions invaded the Garden of Light and steal five of the seven Prism Stones that contain the Power of Creation. After being defeated twice in the first season, he's stays "somehow" dead for almost the entire second season. The Shiten'ou try to resurrect him for the second time. Hikaru is his "life" while his other part is Baldez.
Apocalypse Maiden: His mere existence releases the power of destruction which destroy everything around, and eventually even him unless he takes the power of creation.
Orcus on His Throne: He can't move his location in the Dotskuo Zone without the Power of Creation, [[spoiler: though as the Seeds of Destruction found out, he call pull other things into the Dotskuou Zone.
Nice Job Fixing It, Villain: Killing Illkubo is the most foolish idea he has got. If that has never happened, the Pretty Cures would be dead and he would gain the Power of Creation.
It ultimately made no difference since they could only beat him with the Queen's help in that battle.
Not So Different: The Queen said that they have only one difference, to believe in the future or to control the future.
Omnicidal Maniac: His only concern is making sure the Power of Destruction doesn't kill him, he's perfectly fine to let it destroy everything else.