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Saki Hyuuga (Cure Bloom/Cure Bright)

Voiced by: Orie Kimoto

• Catchphrase: "I'm in top form!"*
  ^Zekkouchou!
• Curtains Match the Window
• Expy: Of Nagisa.
• Genki Girl
• Light 'Em Up: As Cure Bright.
• Malaproper: Whenever Shitataare is involved, often with hilarious results.
• Tomboy to Mai's Girly Girl

Mai Mishou (Cure Egret/Cure Windy)

Voiced by: Atsuko Enomoto

• Blow You Away: As Cure Windy.
• Curtains Match the Window
• Expy: Of Honoka.
• Girly Girl to Saki's Tomboy
• Hyper Awareness
• You Gotta Have Violet Hair

Flappy

Voiced by: Kappei Yamaguchi

• Mentor Mascot
• Non-Human Sidekick
• Verbal Tic: "~lapi"

Choppy

Voiced by: Miyu Matsuki

• Mentor Mascot
• Non-Human Sidekick
• Verbal Tic: "~chopi"

Moop & Fuup

Voiced by: Yuriko Fuchizaki (Moop), Akemi Okamura (Fuup)

• And You Were There: They share voice actors with with Michiru and Kaoru.
• Non-Human Sidekick
• Verbal Tic: "~mupu" for Moop, "~pupu" for Foop.

Karehan

Voiced by: Isshin Chiba

• Green Thumb

Moerumba

Voiced by: Keiichi Nanba

• Dance Battler
• Gratuitous Spanish: "Senorita!"
• Kick the Dog
• Laughably Evil
• Playing with Fire

Dorodoron

Voiced by: Mitsuo Iwata

• Dishing Out Dirt
• Dumb Muscle
• Ineffectual Sympathetic Villain
• Simpleton Voice: He sounds very much like a Japanese-speaking version of Grounder from Adventures of Sonic the Hedgehog.

Michiru and Kaoru Kiryuu

Voiced by: Yuriko Fuchizaki (Michiru), Yuka Imai > Akemi Okamura (Kaoru)

• Curtains Match the Window
• Creepy Twins
• Dark Magical Girl
• Demoted to Extra: Despite being so important in the series, they only earned a small cameo in Pretty Cure All Stars, while the second upgrades it to around three lines of dialogue.
• Emotionless Girl: Kaoru at first. Michiru is friendlier from the beginning, but even she has her moments.
• Evil Redhead: Michiru. At first, anyway.
• Fate Worse than Death: And it turned out to be merely a Disney Death for them.
• Heel Face Turn
• Mind-Control Eyes: Not as dull of a color as most other examples, but there is a sense of lifelessness in their eyes. The glossy look slowly disappears as they make their Heel Face Turn bit by bit until the eyes are completely normal-looking at the last few episodes.
• Show the Forehead: Kaoru
• Sir Not-Appearing-in-This-Trailer
• You Gotta Have Blue Hair: Kaoru

Mizu Shitataare

Voiced by: Naoko Matsui

• An Ice Person
• Kick the Dog
• Laughably Evil
• Making a Splash
• Minion Shipping: With Kintolesky.
• My Name Is Not Durwood: She always gets angry at Saki for getting her name wrong...
• Noblewoman's Laugh

Kintolesky

Voiced by: Jurota Kosugi

• Badass Mustache
• Even Evil Has Standards
• Extra Ore Dinary
• Genius Bruiser
• Minion Shipping: With Shitataare.)
• Noble Demon: Despite being evil, he always keeps his word and is above acts of petty villainy.
• Worthy Opponent

Lord Akudaikahn

Voiced by: Takayuki Godai

• Evil Cannot Comprehend Good
• Disc One Final Boss
• Omnicidal Maniac
• Psycho Electro
• Unwitting Pawn

Gooyan

Voiced by: Toshiyuki Morikawa

• Big Bad
• Eldritch Abomination and Humanoid Abomination: He apparently existed before the universe.
• Man Behind the Man
• Not So Harmless
• Omnicidal Maniac
• One-Winged Angel
• Xanatos Roulette