Follow TV Tropes

Following

Just For Fun / Rickroll

Go To

https://static.tvtropes.org/pmwiki/pub/images/RickRoll_1336.png

"Listen, I just think it’s bizarre and funny. My main consideration is that my daughter doesn’t get embarrassed about it."
Advertisement:

The Rickroll was one at one point one of the most famous memes on the Internet. It's a classic Bait-and-Switch, where you're linked to a web page that purports to be something relevant to whatever you're reading, only to click on it and find yourself watching the music video of British singer Rick Astley's 1987 pop hit "Never Gonna Give You Up".

Why did it become so popular? It's simple, it's mostly harmless, and the song itself is a noted Ear Worm. That said, several had found a way to avoiding it — they simply checked the copyright info on the YouTube link to see if it featured the song (or "content from Rick Astley Official Channel").

It grew to be more than just an Internet meme, though; it was one of the few memes to break out of the Internet and into general popular culture. People were trying this in Real Life, trying to foist the video (or even a live performance of the song) on large public gatherings. Newspaper articles were even written about the phenomenon. However, it's considered old hat nowadays, and a tell-tale sign of a Unintentional Period Piece. It also means that Rick Astley himself was very much aware of the meme (he was quite baffled by it and starting to get really annoyed that it's all anyone ever wants to ask him about).

Advertisement:

So who started it?

Like most memes, it started on 4chan. The original variant was the duckroll, which consisted of links to a picture of a duck on wheels. It was actually part of a particularly elaborate trolling method where the point of the link was to send you to a post in another thread — such a redirect forced your browser to load the entire thread, which was super annoying, and there wasn't any easy way to distinguish such links from links to other posts within the thread (which were much easier on your browser). The duck would be in the post you linked to, and its entire point was to remind you that you got pwned.

That being said, no one's certain exactly how it transitioned to the Rick Astley video specifically. It may be a reference to an earlier joke involving the song. One possible candidate is Nick Lowe's song "All Men Are Liars", which mocks Astley and at one point transitions into the chorus of "Never Gonna Give You Up"; another is Mystery Science Theater 3000, which included the song in its riff on Attack of the Eye Creatures because a character resembled Astley. Whatever the case may be, there's almost certainly an "in-joke" element to it, as there is with many Internet memes; part of the point is to make you ask, "of all things, why that?"

Advertisement:

The first victim of the Rickroll is commonly believed to be Kylie Minogue — but in a very meta sense. She and Astley were both members of the Stock Aitken Waterman hit factory back in the eighties. Apparently, they rushed through the production of her song "I Should Be So Lucky" because Astley was supposed to use the studio to record later that day. Looking at the production dates, it's not impossible to believe she was the first person to have been sidelined by a performance of "Never Gonna Give You Up". Despite the popularity of this video, the first Rickroll victim was not Bill O'Reilly.note 

And where can we see it outside its natural habitat?

In fact, the meme now automatically makes any previous use of the song Hilarious in Hindsight, if not thought of as an attempt at the meme before it became a meme (like the Mystery Science Theater 3000 example).

Variants of the Rickroll

At this point, the Rickroll is big enough that it would be more effective to do some unexpected variant of it.

Why hasn't YouTube taken it down yet?

Because that's not how the Internet works. That doesn't mean they haven't tried; it was removed for brief periods in 2010, 2014, and 2015. The 2015 removal might have had to do with British cellular provider Virgin Mobile using the song in a number of their commercials, some of which include Astley himself. The Vevo upload of the song has remained on the website untouched since 2009, as Vevo is a joint-venture between Google and several major music companies.

Enjoy the Rickroll, everyone — it's preferable to the Screamer Prank.


Never gonna give you up
Never gonna let you down
Never gonna run around and desert you
Never gonna make you cry
Never gonna say goodbye
Never gonna tell a lie and hurt you

Alternative Title(s): Rickrolling

Top

How well does it match the trope?

Example of:

/

Media sources:

/

Report