Series Mascot

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A character, creature, etc which is heavily associated with a fictional universe, to the point of being the (official or unofficial) mascot. This can be despite the presence of other creatures, characters, etc. In Video Games, this tends to be a popular enemy (or unit) and can overlap with Mascot Mook or Mascot Villain. In other works the role can often fall to the Team Pet or another Ridiculously Cute Critter or Small Annoying Creature.

See Mascot for when this is used to advertise a product.


"Cute" Series Mascots:

    open/close all folders 

    Anime and Manga 

    Comic Books 

    Literature 
  • The Hitchhiker's Guide to the Galaxy: Oddly enough, the promotional mascot for the Hitchhiker's universe (in the USA) is a little green guy that never appears in the books (or TV show, or movie, or radio show, or computer game...) themselves - though most fans consider Marvin to be the series' real mascot.
  • The Harry Potter series has Hedwig, the title character's pet owl.

    Live-Action TV 
  • Doctor Who's sentient Cool Ship, the TARDIS. Also he's had K9, who's lately moved to The Sarah Jane Adventures.
    • To the point where when the Metropolitan Police tried to trademark the Police Box and sue the BBC for infringement, the judge ruled that the rights belonged the BBC, since they had been selling merchandise without any complaints for nearly 40 years!
  • Cameron from Terminator: The Sarah Connor Chronicles (also mentioned below.)
  • The "Grr Argh" monster from Buffy the Vampire Slayer, who you may remember as the badly-drawn monster that appears after every credits sequence. Not only does Tara quote Mutant Enemy's mascot, it sums up "Becoming" perfectly.
    "Ooohhh, I need a hug."

    Music 
  • A lot of Honey Works' music videos feature a pair of panda and white bear with heart-shaped ears.

    Professional Wrestling 
  • Cheerleader Melissa for ChickFight, as far as promoting for the tournament/promotion. Also of ClickWrestle which is what ChickFight's website became after it stopped being it's own promotion.
  • Jim Cornette called Jillian Hall OVW's series mascot until she got implants and they leaked into her head.

    Puppet Shows 
  • Kermit the Frog for The Muppets. He was also the mascot of the Jim Henson Company before Disney bought him out.
    • Sesame Street has Elmo, also the mascot for the show's parent company Sesame Workshop. Big Bird used to fill this role before Elmo proved to be a massive merchandising success.

     Tabletop Games  

    Toys 

    Video Games 
  • Plants vs. Zombies has two different mascots from the Plant and Zombie factions respectively: the Sunflower and the Basic Zombie (the latter is kind of Ugly Cute).
  • Missile the shiba-inu police dog has become this for the Ace Attorney series, despite initially only appearing once as an optional character. Similarly, Missile the pomeranian from Ghost Trick, which shares the same universe (and who is a major character).
  • Twilly for AdventureQuest in particular and all the other Artix Entertainment games to a degree.
  • Tran from Beatmania IIDX.
  • The Borderlands series has the Claptrap, who was the star of a web series promoting the first game, is often seen in advertisements, and was eventually made a playable character in Borderlands: The Pre-Sequel!.
  • Cities: Skylines has the controversial Twitter expy Chirper.
  • Prinnies from Disgaea and other Nippon Ichi games.
  • The Dragon Quest series has Slimes.
  • Dungeons of Dredmor has the Diggles. Ye gads, the Diggles...
  • Chickens in Fable. Hell, Fable III starts with a chicken running around the city as an allegory for the rest of the game.
  • Vault-Boy from Fallout.
  • Final Fantasy: Chocobos and Moogles, and to a lesser extent, Cactaurs, Cait Sith, and Tonberries.
    • The short, cute, big-eyed plant critters known as mandragora have achieved the status of Final Fantasy XI mascot both in official and unofficial works. In-game, there are numerous mandragora-themed equippable items to find, many of which have the ability to change the character's appearance to a mandragora. Mandragora have a prominent place in much of the official promotional artwork as well. The first and most important fan-made wiki as well the unsanctioned third-party windower program both use the mandragora as a mascot as well. Mandragoras have even appeared as the game's contribution to other games in the same company, such as appearing as a summon in Dissidia.
  • Rena is considered the mascot of Higurashi: When They Cry.
  • The priring from Latale, which was so cute it was made into a pet.
  • On the cute side of mascots, there's Mega Man (Classic) himself and the recurring Metool enemies, who appear in nearly every series in the franchise. There's also the Servbots for the Mega Man Legends series, and Tron Bonne could also possibly count thanks to representing the Legends series in crossovers more than any other character.
  • Metal Slug has the Mars People.
  • Nintendo
    • There's Mario, the main character of the Super Mario Bros. series and its numerous spinoffs and Nintendo's mascot as a whole.
    • The fairies from The Legend of Zelda, Navi and her ball-of-light kin in particular. They tend to be used as menu cursors.
    • Mr. Saturn for the MOTHER series, the race of childish wacky creatures featured first in MOTHER 2/EarthBound. "Boing!"
    • Pikmin has, obviously, the Pikmin; the little cute race of Plant Aliens that the game centers around.
    • Kirby, can easily be considered the unofficial mascot of HAL Laboratory.
    • Animal Crossing has Tom Nook, K.K. Slider, and Mr. Resetti, who are respectively the Tanooki shopkeeper, the canine singer, and the cheat-hater mole. Isabelle from Animal Crossing: New Leaf is starting to pick up steam as another mascot for Animal Crossing after her appearance in Super Smash Bros. 3DS/Wii U and a playable appearance in Mario Kart 8.
    • Pokémon
    • Custom Robo has the Ray series of Shining Fighter class robos, one of which represented the franchise in Super Smash Bros. Brawl.
    • While Splatoon's Inklings are highly customizable, the orange female Inkling takes front and center in several trailers and pieces of official artwork, with her squid form acting as the game's symbol. She is sometimes accompanied by a blue male Inkling as her rival as well.
    • Nintendo Power magazine had Nester, and the Famicom Disk System had a critter called Disk-kun, who appeared on the title screen of Smash Ping Pong and starred in the last-ever FDS game, Janken Disk Shiro.
  • Rappies from the Phantasy Star series.
  • Portal has the very friendly Companion Cube, which will not threaten to stab you. It's so popular that Valve's made plushies and fuzzy dice in its image. The iPod-esque turrets might even have a stronger claim to the title, appearing in Valve promotional materials even outside the Portal franchise, and getting a much greater and more varied role in the sequel.
  • Red the cardinal serves as this for Angry Birds
  • Carbuncle in the Puyo Puyo series.
  • Ragnarok Online had Porings, in a very forcing way.
  • Robopon has Sunny.
  • Jack Frosts from the Shin Megami Tensei and Persona series got so popular that Atlus chose them as their official mascot.
  • The Grox from Spore.
  • Star Wars: The Old Republic has seemingly adopted Blizz as their unofficial mascot. He's a rocket launcher wielding, Jawa, tanking companion of the Bounty Hunter class.
  • Kero the frog and Grey the alien in Tokimeki Memorial 2.
  • Rabites from the World of Mana series.
  • The Dogoos are the most common enemies and are the most featured monsters of the Neptunia franchise. They even have their own line of merchandise.
  • Monster Hunter has the Felynes serve as its cute mascot, especially in Japan.
  • Tracer is the face of Overwatch, being the character most featured in the animated trailers and the only character featured in the box art.
  • Teemo, to some extent, for League of Legends. He has become so recognizable that Teemo inspired plush hats are commonly vended and worn at competitive events. His success has mostly been from his annoyingly cute design, voice and his skill set which is rage inducing to face.

    Web Comics 

    Web Original 

    Western Animation 

"Non Cute" Series Mascots:

    Anime and Manga 
  • Attack on Titan has the Colossal Titan as the most recognizable character from the series, and used in numerous merchandise and public appearances. Sometimes, it is played straight as a 60-meter skinless horror. Other times, however, it's either an Ugly Cute Chibi or a dude in a costume that behaves in a comical fashion (nicknamed "Kyojin-kun" or "Giant-kun").
  • In Free!, Iwatobi-chan is the protagonists' hometown mascot. It's a distinctive rock-headed bird-like... thing, popular among fans as a decal.
  • The resident monster Mooks in Senki Zesshou Symphogear, the Noise, are this.
  • Neon Genesis Evangelion:
    • Evangelion Unit-01 is the most prominent icon of the series, despite its pilot Shinji Ikari being marketed less compared to the female leads.
  • JoJo's Bizarre Adventure has Jotaro Kujo, the protagonist of the third part, Stardust Crusaders, as its mascot.

    Film 
  • Darth Vader for Star Wars, though mascot duties have also been passed around to Yoda, the Clone and Stormtroopers, Darth Maul, and (especially in the franchise's early days) R2-D2 and C3-PO. Even the Death Star is something of an icon for the franchise. The Force Awakens adds Kylo Ren as its resident Vader counterpart, as well as BB-8.
  • Possibly Gollum for The Lord of the Rings movies.
  • The Ugly Cute Slimer and the Stay Puft Marshmallow Man in Ghostbusters. In universe, it's explained that Stay Puft is the mascot for a brand of marshmallows and the star of his own cartoon TV series. The "NO-GHOST" company logo also serves as a mascot.
  • The titular extraterrestrial creatures from the Alien, Predator, and Alien vs. Predator franchises.
  • For the Terminator series, Arnold's iconic face has been etched into our collective memories. The metallic skull of the T-800 Terminator would also count as iconic. Also, Cameron is the iconic character for Terminator: The Sarah Connor Chronicles spin-off. (The last one isn't in the "non-cute" category, but never mind.)
  • Ash Williams for the Evil Dead films, making it one of the few horror movie franchises known more for its hero than its villain.
  • The Pink Panther (1963) had an Animated Credits Opening with the titular diamond's flaw visualized as what it's said to resemble — a pink panther. The animated character was so popular that he got his own series of animated shorts in addition to becoming the mascot for the movie series, even as Artifact Title set in.
  • The Tyrannosaurus rex for the Jurassic Park franchise (its skeleton being the franchise's icon proper).

     Literature 
  • Despite only featuring in one of H.P. Lovecraft's original stories, and being nowhere near as powerful as the likes of Azathoth or Yog-Sothoth, Great Cthulhu is essentially this for the Cthulhu Mythos.

    Live-Action TV 

    Professional Wrestling 

     Tabletop Games 
  • MechWarrior: The Timber Wolf / Mad Cat BattleMech for the video game series and arguably the whole BattleTech universe. Completely deserved, as mecha don't get any cooler than the Timber Wolf. (And calling it the Mad Cat among the wrong group of fans will get you labeled a stravag freebirth.) The second most iconic mech is the Atlas, a massive skull-faced, broad-shouldered death machine often depicted ripping enemy battlemechs limb from limb. The Atlas is generally used as the mascot for the Succession Wars Era, while the Mad Cat is the mascot of the post-Clan Invasion era.
  • Warforged fill this role for the Dungeons & Dragons setting Eberron.
  • The Lady of Pain for the Planescape, setting; her ominous face with her cold stare is on the cover of every product.
  • Warhammer 40,000: The Space Marines are the main mascots. Especially the Ultramarines, who appear in most of the promotional artwork and the starter set; they are even called "poster boys" by players of other armies.

    Theater 
  • Cirque du Soleil shows often start with a stylized logo in print ads and at their website, but eventually switch to a memorable supporting character (or representative of a memorable character group) to serve as the show's face. This is particularly important with the Las Vegas resident shows, since as many as eight different shows are running there at one time; a well-chosen mascot helps establish the style/tone that makes the production distinct from its sisters.

    Toys 
  • Blow Fly and Trash-A-Pillar from The Trash Pack. They're both the main characters of the webseries, too.

    Video Games 

  • Thorn from Destiny. An unusual example in that it's a gun, not a sentient being. We think? It's appeared on a lot of posters for Destiny, and was highly publicized by the devs before the game's release, up to and including some of them carrying a prop of it across Europe. It's easy to see why they'd use it to capture the public imagination - the thing looks weird, and Obviously Evil. Plus, it captures the Cosmic Horror Story aspects of the game rather well.
  • The Big Daddy from BioShock.
  • Max Damage from the Carmageddon series.
  • The Borderlands series also has the Psycho Bandit, as they tend to be featured on the games' covers. A Psycho is even one of the playable characters in Borderlands 2.
  • Capcom
  • Command & Conquer series: The Mammoth Tank. Also The Commando and Agent Tanya.
  • The Green Beret for Commandos. Interestingly, he is a rare example of series mascot who is the main character.
  • The Cacodemon for Doom, even becoming the official mascot for Doomworld, the biggest Doom fansite.
  • Dungeon Keeper has the Horned Reaper, along with the Dark Mistress.
  • Headcrabs from Half-Life.
  • Master Chief for Halo
  • The Gas Mask Helghan troopers in Killzone.
  • Marco Rossi from Metal Slug
  • The Creeper from Minecraft
  • The spectral ninja Scorpion has gradually become the mascot of the Mortal Kombat series. Sub-Zero is a close second, being the first "ninja" that the developers created. Scorpy and Subby have been the default fighters for player 1 and 2 respectively since Deadly Alliance.
    • Liu Kang can also be considered the mascot of the series, being the longest-running protagonist by far. His ability to shape-shift into a dragon evokes the iconic logo after all; even before said dragon was redesigned from klassic green to chrome black.
    • As of Mortal Kombat 2011, a Scorpion look-alike serves as the figure on the logo for Netherrealm Studios. Given his popularity among fans and the developers (specifically Ed Boon), it was only a matter of time.
  • Nintendo
    • Anna from Fire Emblem, who has appeared in all games to date except Fire Emblem: Gaiden. Despite being in the series for so long her only time she becomes playable is Fire Emblem Awakening. Another Anna returns in Fire Emblem Fates as a playable (DLC) character.
      • Marth, as well. Being the first Lord of the series, he is well-associated with Fire Emblem even though he isn't featured in all of the games. As far as Super Smash Bros. is concerned, Marth representing Fire Emblem is akin to Mario representing the Super Mario series, Link for The Legend of Zelda, and Pikachu for Pokémon.
    • Captain Falcon of the F-Zero series.
    • Metroid: The eponymous energy-sucking, flying fanged jellyfish aliens of the series. Very young infants are Ugly Cute, though.
  • Pyramid Head for the entire Silent Hill series.
  • Super Robot Wars: The SRX is the mascot of the series and Banpresto in general. It has a head shaped like the company logo, and its Game Breaker upgraded form is even named Banpreios!
  • The Fiend from Quake was the mascot for Id Software in the latter half of The '90s.
  • Nightmare for the Soul series; ironically, while Nightmare represents the series' evil sword Soul Edge, most installments in the series (and all installments featuring Nightmare himself) are named after Soul Edge's heroic counterpart Soul Calibur.
    • Soul Edge is probably the real mascot. Though the name of the games is now Soulcalibur, the Soul Edge is still by far the central character.
    • Some of this is made nil by the fact that Nightmare is Soul Edge/Inferno's host (and in SCIII and SCIV, Nightmare was literally the living incarnation of Soul Edge). Nightmare, however, was featured on the Project Soul logo from SCIII up to SCV (wherein the logo was redesigned to show a re-imagining of the Soul Embrace from SCIII, which was then changed back to the original logo starting with the SCII HD Online re-release) and is essentially the central antagonist of the series starting in his Soulcalibur debut (Soul Edge/Inferno is the de facto Big Bad), making Nightmare's claims have a bit more weight to them.
  • Team Fortress 2 is represented by The Heavy. He is front and center EVERYWHERE in this game. He's the very center in the class selection, he was the first to get a "Meet The" video, with cameos in every single video since, he's right there on the boxart, and his loud, scenery-chewing, BRIAN BLESSED rivaling presence draws attention to him even more than his massive size.
  • The Koala in Tokimeki Memorial: Forever with you.
  • Needles Kane and his flaming clown head ice cream truck in Twisted Metal.
  • Snowlem Bad Mister Frosty in the Clay Fighter series.
  • The Monster Hunter series has the Rathalos as its non-cute mascot. Each game in the series also has a flagship monster that usually plays a significant role in the plot.
  • The Raiden jet from Raiden and Raiden Fighters series.

    Web Original 
  • SCP Foundation
    • SCP-173, a living statue that kills anyone who breaks eye contact with it. Being the first paranormal entity created for the site, and with a rather distinctive appearance to boot, it's pretty much the (un)official mascot.
    • SCP-682 follows SCP-173 by a close second. It's an unkillable, regenerating giant reptile which (temporarily) adapts to any new form of attack, and who wants to kill all Earth life. The SCP Foundation is constantly trying (and failing) to destroy it with many different methods, which has made SCP-682 one of the most recurring antagonists.
  • Newgrounds has Pico.
  • Serperior for the Mario Party TV series, because it's Mr. Doom's favorite Pokemon.
  • The WWWF Grudge Match had Mr. T, who won the honor in a match with Mr. Clean, and then kept it in a match with Jesse Ventura.

    Western Animation 

Company Mascots:

    Anime and Manga 

    Comic Books 

    New Media 

    Professional Wrestling 

    Video Games 
  • Jack Frost (from the Shin Megami Tensei franchise) is the mascot of Atlus Corpora.
    • While the monsters you meet in Shin Megami Tensei are based on mythologies, possibly because of Jack Frost status as a mascot, you will meet original Jack Frosts like King Frost, Black Frost, Ichigo Frost, B Hawaii Frost, Lemon Frost, Melon Frost, Mirukin Frost, Frost Five and Lucifrost.
    • Raidou Kuzunoha vs. The Soulless Army has the dapperest Frost of them all.
  • Until he was displaced by Mega Man (Classic) and Ryu, Captain Commando was the face of Capcom.
  • Sonic the Hedgehog has been Sega's mascot since 1991. Alex Kidd is commonly remembered as having been Sega's mascot before Sonic, though Opa-Opa actually was used more often for cameos back then.
  • Pac-Man, the face of his own franchise, and Namco's mascot for over 30 years now. He has had a few redesigns here and there but still manages to be one of their most popular characters.
  • Mario is essentially the face of Nintendo.
  • Mr. Pants officially for Rare. Unofficially, Donkey Kong and Diddy Kong back when Rare was still with Nintendo, and Banjo and Kazooie.
  • Hudson Soft's mascot is a tiny bee. The bee has shown up in several of Hudson's video games, including Adventure Island and Milon's Secret Castle.
  • Neko-Arc (a comedic miniature catgirl form of Tsukihime's main heroine) is the official mascot of Type Moon and the Nasuverse.
  • Asagi serves as one for Nippon Ichi (along with the Prinnies mentioned above), as she makes a cameo in all of their games.
    • Recently, it seems like they're trying to make Nisa their new one.
  • Unofficially, Max for Lucasarts' adventure games.
  • Compile's cute mascot, Randar (or Lander), appeared in several of their games.
  • Toaplan had a similar but more purple and less round mascot named Pipiru, who appeared at the end of Zero Wing and was hidden in Out Zone and Truxton II. Even after Toaplan went defunct, Pipiru briefly appeared in a cutscene in DonPachi.
  • Terry Bogard for SNK, originally, it was Athena.
  • Konami tried in the late 1980s to establish Konami Man as their mascot. He never really caught on, though Konami Wai Wai World gave him the leading part and a Distaff Counterpart, Konami Lady. Konami Man still makes occasional cameos in Castlevania games.
    • Solid Snake and Simon Belmont also qualify, due to being the heroes of some of Konami's biggest franchises.
  • The newely revived Kojima Productions revealed a character named Ludens, he is also featured in it's new logo.
  • The obscure company Asmik had the mascot Asmik-kun, called Boomer in the US.
  • Amstrad's first-party label Amsoft named its mascot after executive Roland Perry. Roland became the star of eight mediocre to awful games, which never established any consistent model for drawing him.
  • Heavy Weapons Guy is the face of Valve, showing prominently in all their Meet the Team videos, and representing them in most third-party promotions and crossovers.
  • Shantae for WayForward Technologies.
  • In Japan, Sony Computer Entertainment has a mascot known as "Toro Inoue" (the Sony Cat). He's an anthropomorphic cat in a Super-Deformed style. Outside of Japan Sony has had more than temporary mascots (Crash Bandicoot probably being the most famous) but none really have been their official one.
  • Xbox tried the cute variation with Blinx but the series ended up being a Stillborn Franchise when the game was criticized for its clunky controls. Master Chief is considered the Xbox mascot now.
  • A Japanese mobile game company COLOPL, Inc.'s mascot is Kuma the Bear, appeared in many of their games.
  • The Giant Intelligent Friendly Talking Spiders (GIFTS) are a company mascot for Spiderweb Software, showing up in every game of the Exile series, the Avernum remake series, and Nethergate.

    Western Animation 


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