"Cute" Series Mascots:
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Anime and Manga
- Agumon is something of an unofficial mascot for the Digimon franchise, being featured as the partner of The Hero in two different anime series and one manga, and a prominent presence in most — if not all — video games and virtual pets.
- Black Hayate (a puppy) and to a lesser extent Xiao May (a baby panda) in Fullmetal Alchemist.
- For Full Metal Panic!, there's Bonta-kun, with the entire second season being named after the sounds he makes, "Fumoffu".
- Fushigi Yuugi: Genbu Kaiden gets one in the form of Genbu Celestial Warrior, Namame...who's a lovable 8cm ball of rock.
- Ghost in the Shell: Stand Alone Complex has the Tachikomas, the world's cutest giant spider-tanks.
- Sadaharu and Elizabeth from Gintama. The series also parodies the whole mascot concept with Makoto-chan, the ill-advised, short-lived mascot of the Shinsengumi.
- Haro from the Gundam franchise, despite not appearing in four of the seven Alternate Universes.
- For Heroic Age it's B-Navi. Be careful though, because it actually transforms into a gun used to fire the Cool Ship's main weapon.
- Kodomo no Omocha has a ubiquitous bat/rabbit hybrid, appropriately named Babbit. It probably exists only for this trope.
- Magic Knight Rayearth: Pu pu-puuu! Mokona! (Also a mascot of sorts for Xxx HO Li C and Tsubasa -RESERVoir CHRoNiCLE-)
- Moyashimon has an unusual example: a cutesy, anthropomorphic Aspergillus oryzae spore.
- Neon Genesis Evangelion:
- Pen-Pen is a quirky penguin that fits the mold as a "cute" series mascot, but is marketed far less than EVA Unit-01 and the two female leads, and is even absent from the third Rebuild of Evangelion movie.
- One Piece: Due to his popularity, Chopper has gradually become an icon for the series, to the point where it seems he and Luffy are the only characters.
- Pocket Monsters has both Red's Pikachu and his Clefairy. The Clefairy is a reference to how Clefairy's were the original choice for the Pokémon mascot.
- Pokémon features Pikachu as the de facto mascot for the animated series and (slightly less so) for the games.
- Kyubey from Puella Magi Madoka Magica. Its face and Catch-Phrase appears everywhere in the fandom because of how cute and innocent it is. /人◕‿‿◕人\
- Suzuri from RideBack. Unusual in that she's one of those rare cute sidekick-type characters who not only dies during the series, but dies rather brutally (we don't see her head getting crushed; that happens off-screen. But we do see the blood on the asphalt).
- Futaba's stuffed animal acts as one for Sore ga Seiyuu!, explaining to the audience the inner workings of being a voice actor.
- Futaba herself voiced Pipo, the mascot for Buddha Fighter Bodhisattvon, before they were unceremoniously killed off in episode 2.
- Tenchi Muyo! has the adorable cabbit (cat/rabbit) Ryo-Ohki, which has the ability to transform into a spaceship.
- Welcome to the N.H.K.:
- Odate Buta is so associated with Yatterman that when the live-action movie started getting posters, the first one just showed him looking out at the viewer. Nothing else was needed - he's that well-known and associated with Yatterman.
- Yo-kai Watch has Jibanyan, who is an adorable cat youkai who talks and lives with Nate. Jibanyan has numerous spinoff yokai similar to him as a result, such as Sailornyan and Tomnyan.
Film — Animation
- Scrat from Ice Age.
- The Hitchhiker's Guide to the Galaxy: Oddly enough, the promotional mascot for the Hitchhiker's universe (in the USA) is a little green guy that never appears in the books (or TV show, or movie, or radio show, or computer game...) themselves - though most fans consider Marvin to be the series' real mascot.
- The Harry Potter series has Hedwig, the title character's pet owl.
- Johnny Crawfish is this for The Noddy Shop, being featured prominently on UK merchandise as well as on the official site.
- A lot of Honey Works' music videos feature a pair of panda and white bear with heart-shaped ears.
- Young Cosette for Les Misérables, despite only being in two scenes - but the picture of a young, sorrowful girl in rags is a very good way to get the main themes of a play whose name translates to "The Miserable Ones" across. The most common depiction is taken from this illustration◊ from Les Misérables, although it's usually zoomed in on just her upper torso and face, and is so universally associated with the show that advertising for the 2012 movie recreated the poster using the actress playing Young Cosette.
- Mametchi from the Tamagotchi toy line.
- My Little Pony has Loads and Loads of Characters but the major Breakout Character tends to be the mascot of each generation. G1 had Firefly, a tomboyish pegasus who unusually only starred in the pilot and was literally never mentioned again (though she was a major character in the UK My Little Pony comics). G3 and G4 have Fun Personified Pinkie Pie as their mascots.
- Advanced V.G.: Yuka Takeuchi is both the heroine and the face of the series; including the OVA adaptation. She's usually featured on the cover of each entry and has even made cameo appearances in other fighting games.
- Plants vs. Zombies has two different mascots from the Plant and Zombie factions respectively: the Sunflower and the Basic Zombie (the latter is kind of Ugly Cute).
- Missile the shiba-inu police dog has become this for the Ace Attorney series, despite initially only appearing once as an optional character. Similarly, Missile the pomeranian from Ghost Trick, which shares the same universe (and who is a major character).
- Twilly for AdventureQuest in particular and all the other Artix Entertainment games to a degree.
- Pablo Sanchez from Backyard Sports.
- Tran from beatmania IIDX.
- The Borderlands series has the Claptrap, who was the star of a web series promoting the first game, is often seen in advertisements, and was eventually made a playable character in Borderlands: The Pre-Sequel!.
- Cities: Skylines has the controversial Twitter expy Chirper.
- Prinnies from Disgaea and other Nippon Ichi games.
- The Dragon Quest series has Slimes.
- Dungeons of Dredmor has the Diggles. Ye gads, the Diggles...
- Chickens in Fable. Hell, Fable III starts with a chicken running around the city as an allegory for the rest of the game.
- Vault-Boy from Fallout.
- Final Fantasy: Chocobos and Moogles, and to a lesser extent, Cactaurs, Cait Sith, and Tonberries.
- The short, cute, big-eyed plant critters known as mandragora have achieved the status of Final Fantasy XI mascot both in official and unofficial works. In-game, there are numerous mandragora-themed equippable items to find, many of which have the ability to change the character's appearance to a mandragora. Mandragora have a prominent place in much of the official promotional artwork as well. The first and most important fan-made wiki as well the unsanctioned third-party windower program both use the mandragora as a mascot as well. Mandragoras have even appeared as the game's contribution to other games in the same company, such as appearing as a summon in Dissidia.
- Rena is considered the mascot of Higurashi: When They Cry. Keiichi or really, Rika, is the protagonist but their friend Rena is the one that appears on most box-arts and in much of the advertising.
- The priring from La Tale, which was so cute it was made into a pet.
- On the cute side of mascots, there's Mega Man (Classic) himself and the recurring Metool/Mettaur/Mettal enemies, who appear in nearly every series in the franchise. There's also the Servbots for the Mega Man Legends series, and Tron Bonne could also possibly count thanks to representing the Legends series in crossovers more than any other character.
- Metal Slug has the Mars People.
- There's Mario, the main character of the Super Mario Bros. series and its numerous spinoffs and Nintendo's mascot as a whole. To a slightly lesser extent, Mario is the face of the cast in the Super Smash Bros. crossovers.
- The fairies from The Legend of Zelda, Navi and her ball-of-light kin in particular. They tend to be used as menu cursors.
- Mr. Saturn for the MOTHER series, the race of childish wacky creatures featured first in MOTHER 2/EarthBound. "Boing!"
- Pikmin has, obviously, the Pikmin; the little cute race of Plant Aliens that the game centers around. Nintendo likes to feature them prominently in portions of their handhelds and consoles UI, most notable with system transfers for both the 3DS and the Wii U (when transferring original Wii data).
- Kirby, can easily be considered the unofficial mascot of HAL Laboratory.
- Animal Crossing has Tom Nook, K.K. Slider, and Mr. Resetti, who are respectively the Tanooki shopkeeper, the canine singer, and the cheat-hater mole. Isabelle from Animal Crossing: New Leaf is starting to pick up steam as another mascot for Animal Crossing after her appearance in Super Smash Bros. 3DS/Wii U and a playable appearance in Mario Kart 8.
- Pikachu became this for the franchise as a whole. Being one of the only available electric type Pokémon before Cerulean City helped solidify its status over the original intended mascot Clefairy. As a nod to Pikachu's status as mascot, every generation since has its own electric rodent meant to resemble Pikachu. Pichu and Marrill are Johto's, Plusle and Minun are Hoenn's, Pachirisu is Sinnoh's, Emolga is Unova's, Dedenne is Kalos's, and Togedemaru is Alola's. Alola even has a "Pikachu impersonator" in the form of Mimikyu, a Ghost/Fairy who dresses like Pikachu so it can be just as popular.
- Each successive generation of Mons has a lesser, ambiguously official mascots for that generation (and its remakes) alone. They are usually one of the first to be introduced for that generation: Togepi, Marrill, Snubbull, Slowking, and Elekid for Pokémon Gold and Silver; Blaziken, Gardevoir, Skitty, and Absol for Pokémon Ruby and Sapphire; Lucario and Buneary for Pokémon Diamond and Pearl; Zoroark and Minccino for Pokémon Black and White; Greninja and Espurr for Pokémon X and Y; and Rockruff for Pokémon Sun and Moon.
- The series also has "Version Mascots" which are the Mons that appear on the front cover of each version. Usually they're the Legendary Pokémon that can be caught in the game.
- Gaiden Fighting Game Pokkén Tournament has Pikachu Libre — Pikachu in a Masked Luchador costume — as its de facto series mascot, both because it sums up the hybrid game style, and because it's a Pikachu in a luchador costume.
- Custom Robo has the Ray series of Shining Fighter class robos, one of which represented the franchise in Super Smash Bros. Brawl.
- While Splatoon's Inklings are highly customizable, the orange female Inkling takes front and center in several trailers and pieces of official artwork, with her squid form acting as the game's symbol. She is sometimes accompanied by a blue male Inkling as her rival as well. Splatoon 2 replaces the orange female inkling with a short haired pink female inking. Both games also have respective pop idol hosts who serve as mascots (Callie and Marie for both games and Pearl and Marina for 2).
- Nintendo Power magazine had Nester, and the Famicom Disk System had a critter called Disk-kun, who appeared on the title screen of Smash Ping Pong and starred in the last-ever FDS game, Janken Disk Shiro.
- Overwatch: Pachimari the Tamanegi-Tako is a non-playable icon of the game, and appears to be a Series Mascot of some kind in-universe too.
- Rappies from the Phantasy Star series.
- Portal has the very friendly Companion Cube, which will not threaten to stab you. It's so popular that Valve's made plushies and fuzzy dice in its image. The iPod-esque turrets might even have a stronger claim to the title, appearing in Valve promotional materials even outside the Portal franchise, and getting a much greater and more varied role in the sequel.
- Red the cardinal serves as this for Angry Birds
- Carbuncle in the Puyo Puyo series.
- Ragnarok Online had Porings, in a very forcing way.
- Robopon has Sunny.
- Shin Megami Tensei:
- The Grox from Spore.
- Star Wars: The Old Republic has seemingly adopted Blizz as their unofficial mascot. He's a rocket launcher wielding, Jawa, tanking companion of the Bounty Hunter class.
- Kero the frog and Grey the alien in Tokimeki Memorial 2.
- Rabites from the World of Mana series.
- The Dogoos are the most common enemies and are the most featured monsters of the Neptunia franchise. They even have their own line of merchandise.
- Monster Hunter has the Felynes serve as its cute mascot, especially in Japan.
- Teemo, to some extent, for League of Legends. He has become so recognizable that Teemo inspired plush hats are commonly vended and worn at competitive events. His success has mostly been from his annoyingly cute design, voice and his skill set which is rage inducing to face.
- Jibanyan, a talking Cute Kitten, from Yo-kai Watch is the Mascot Mook of the franchise. He appears on box-art, has the most merchandise, and has many clones. He wasn't the mascot originally though. He was just another yokai however the anime made him into a Breakout Character. Yokai Watch 2 featured him more prominently as a result. The original mascot was most likely intended to be Whisper, the protagonist's yokai butler.
- Harvest Moon has a cow as its mascot. It used to have the original blue-capped protagonist, Pete, as a mascot but he hasn't been a playable character in years.
- Battlerite's has Ashka, who is not as cute as most other examples here, but he is still a small, childish character (who just happens to be a Pyro Maniac). His mask serves as the game's logo.
- Undertale has Toriel, the most prominently featured of the main cast in outside media, who is nowhere near small (easily over six feet) but is definitely cute and lovable. There are even plushies of her!
- Aitor Molina vs. has Martillo Smith.
- P. Monkey in lonelygirl15.
- HTMLvis was something of an unofficial mascot for the original Maddison Atkins; fittingly, he returned after the Continuity Reboot.
- Open Blue's Super-Deformed Cthulhu Captain Ersatz, "Kukulu".
- Roboshi, The Kirk of the Ponibooru Crufavers Ask a Pony blog, is considered this for the site itself.
- Ponibooru also has another less well known mascot OC (seen here) who is occasionally shipped the above.
- Sparadrap from Noob. His live action version played by a grown man downplays the cute part, but his super-deformed design from the comic qualifies and is the one most frequently integrated in multiple-series mascot lineups.
- Mortasheen has Chainsaw Kid, who's a bit more on the Ugly Cute (and, obviously, Chainsaw Good) side of the spectrum.
- The second and younger Sydney and Lucas for Kids React.
- The namesake protagonist of Spongebob Squarepants.
- Goddard from The Adventures of Jimmy Neutron: Boy Genius
- Snap from ChalkZone
- Happy Tree Friends has Cuddles (to the extent Giggles, Toothy, and Petunia).
- KaBlam!'s own Henry and June (they were even the mascots for their own channel at one point.)
- Kim Possible: Rufus the naked mole rat.
- Bugs Bunny from Looney Tunes.
- My Little Pony: Friendship Is Magic:
- Derpy Hoove, to a larger extent, the "brony" community. She was a background pony the fandom took to. Eventually she began appearing as a reoccuring character in the cartoon itself.
- Pinkie Pie is also one to the target audience. She inherited this status from her original G3 counterpart.
- Pinkie Pie, and to a lesser extent Minty, were considered the mascots of My Little Pony G3.
- Silkie, the Mutant Silkworm of the Teen Titans animated series.
- Porkchop from Doug
- T.J. from Recess, and to an extent, Spinelli and Gus.
- Cosmo and Wanda from The Fairly Oddparents
- Appa and Momo from Avatar: The Last Airbender.
- Cartman and Kenny from South Park are used to represent the series, especially Cartman who fills the unique dual role of being one of having a "cute" design and being an endearing over-the-top jerkass like so many other adult animated sitcom mascots.
"Hot" Series Mascots:
Anime and Manga
- Neon Genesis Evangelion:
- Rei Ayanami, and to a slightly lesser extent, Asuka Langley Soryu/Shikinami, are flagship characters both for the series and for Studio Gainax (later Studio Khara) as a whole, to the point that Gainax was most (in)famous for its use and ubiquitous merchandising of Ms. Fanservice characters. Oddly enough, Rei was actually designed to be a repulsive subversion of the "moe" archetype via her nature and backstory, but it only ended up making her come across as cuter and more sympathetic, and by far the most popular character in the show (at least until Asuka started picking up in her own right).
- Shimoneta: Ayame Kajou is the one featured most prominently on the Blu-ray/DVD's box art, and she's the center of all promotional art; usually in her 'Blue Snow' disguise.
- Variable Geo: Yuka Takeuchi is both the heroine and face of the series across all media, including the anime adaptation. The DVD's disc cover art is also used for V.G's page image.
- Haruko is featured prominently on most cover art and promotional art for FLCL
- Cheerleader Melissa for ChickFight, as far as promoting for the tournament/promotion. Also of ClickWrestle, which is what ChickFight's website became after it stopped being it's own promotion.
- Jim Cornette called Jillian Hall OVW's series mascot until she got implants and they leaked into her head.
- For WWE's women's division, Wendi Richter, Sable, Chyna, Trish Stratus, and Lita have all filled the role.
- CMLL tried this with Rush the first time he won a body building contest, going so far as to bill him as "Mr. CMLL"...it didn't really work out.
- Advanced V.G.: As with the OVA, Yuka is the one seen in the cover art for the game as well, which is also used as Advanced V.G's page image.
- Link from The Legend of Zelda; while mostly known for his "hot" adult forms, his child/Toon forms are clearly "cute" mascots. He's also treated as a secondary mascot for Nintendo as a whole, only behind Mario.
- Morrigan from Darkstalkers is popular enough to be the series' biggest representative in Capcom's various crossover games (though Felicia takes a close second.)
- Final Fantasy has Cloud Strife and the Warrior of Light. The former is the most iconic and popular character in the series and frequently represents the franchise in crossovers, while the latter is a modernized personification of the protagonists from the first game in the series and is the "face" of the cast in the Dissidia: Final Fantasy games.
- Fire Emblem:
- Anna, who has appeared in all games to date except Fire Emblem: Gaiden. Despite being in the series for so long her only time she becomes playable is Fire Emblem Awakening. Another Anna returns in Fire Emblem Fates as a playable (DLC) character.
- Marth. Being the first Lord of the series, he is well-associated with Fire Emblem even though he isn't featured in all of the games. As far as Super Smash Bros. is concerned, Marth representing Fire Emblem is akin to Mario representing the Super Mario series, Link for The Legend of Zelda, and Pikachu for Pokémon.
- Onmyōji has the handsome protagonist Abe no Seimei on its logo.
- Overwatch: Tracer is the face of the game, being the character most featured in the animated trailers and the only character featured in the box art. Everyone on the development team loved her, and commented about how cute and beautiful she is. D.Va is also this to a lesser, albeit increasing, extent, mostly due to her explosion in popularity after the game's release.
- Ryu, Ken, Cammie and Chun-Li became faces of the Street Fighter franchise.
"Non Cute/Hot" Series Mascots:
Anime and Manga
- Attack on Titan has the Colossal Titan as the most recognizable character from the series, and used in numerous merchandise and public appearances. Sometimes, it is played straight as a 60-meter skinless horror. Other times, however, it's either an Ugly Cute Chibi or a dude in a costume that behaves in a comical fashion (nicknamed "Kyojin-kun" or "Giant-kun").
- In Free!, Iwatobi-chan is the protagonists' hometown mascot. It's a distinctive rock-headed bird-like... thing, popular among fans as a decal.
- The resident monster Mooks in Senki Zesshou Symphogear, the Noise, are this.
- Neon Genesis Evangelion:
- Evangelion Unit-01 is the most prominent icon of the series, despite its pilot Shinji Ikari being marketed less compared to the female leads.
- JoJo's Bizarre Adventure has Jotaro Kujo, the protagonist of the third part, Stardust Crusaders, as its mascot.
- Darth Vader for Star Wars, though mascot duties have also been passed around to Yoda, the Clone and Stormtroopers, Darth Maul, and (especially in the franchise's early days) R2-D2 and C3-PO. Even the Death Star is something of an icon for the franchise. The Force Awakens adds Kylo Ren as its resident Vader counterpart, as well as BB-8.
- Possibly Gollum for The Lord of the Rings movies. Also, Gandalf.
- The Ugly Cute Slimer and the Stay Puft Marshmallow Man in Ghostbusters. In universe, it's explained that Stay Puft is the mascot for a brand of marshmallows and the star of his own cartoon TV series. The "NO-GHOST" company logo also serves as a mascot.
- The titular extraterrestrial creatures from the Alien, Predator, and Alien vs. Predator franchises.
- For the Terminator series, Arnold's iconic face has been etched into our collective memories. The metallic skull of the T-800 Terminator would also count as iconic.
- Ash Williams for the Evil Dead films, making it one of the few horror movie franchises known more for its hero than its villain.
- The Pink Panther (1963) had an Animated Credits Opening with the titular diamond's flaw visualized as what it's said to resemble — a pink panther. The animated character was so popular that he got his own series of animated shorts in addition to becoming the mascot for the movie series, even as Artifact Title set in.
- The Tyrannosaurus rex for the Jurassic Park franchise (its skeleton being the franchise's icon proper).
- The DC Extended Universe also has Superman, as he started the whole thing and is always hyped by the producers and higher ups.
- Despite only featuring in one of H.P. Lovecraft's original stories, and being nowhere near as powerful as the likes of Azathoth or Yog-Sothoth, Great Cthulhu is essentially this for the Cthulhu Mythos.
- Aslan for The Chronicles of Narnia, to the point that some editions of the books incorporate his likeness as part of the logo.
- Doctor Who's sentient Cool Ship, the TARDIS. To the point where when the Metropolitan Police tried to trademark the Police Box and sue the BBC for infringement, the judge ruled that the rights belonged the BBC, since they had been selling merchandise without any complaints for nearly 40 years!
- Kamen Rider #1 for the Kamen Rider series.
- Akaranger and also Akared for the Super Sentai franchise.
- Game of Thrones:
- Direwolves serve as this; they're the sigil of House Stark and commonly appear in the show.
- Daenery's dragons; especially Drogon.
- Barry Allen/The Flash for the Arrowverse. He's always front and center in the franchise's promotional materials, not to mention his eponymous show being the most popular and acclaimed.
- The "Grr Argh" monster from Buffy the Vampire Slayer, who you may remember as the badly-drawn monster that appears after every credits sequence. Not only does Tara quote Mutant Enemy's mascot, it sums up "Becoming" perfectly.
"Ooohhh, I need a hug."
- Tatiana Maslany for Orphan Black. Much of the series' acclaim stems from the fact that she played half of the main cast, including The Hero.
- El Santo and, to a lesser extent, Blue Demon for CMLL, each having their own "Legend" Tournament annually.
- WWE: Hulk Hogan, "Stone Cold" Steve Austin, The Rock and John Cena have all served as the "face" of company at different points.
- WCW: Sting, Ric Flair, Goldberg, Diamond Dallas Page, the n.W.o and Booker T are the ones who people think most when talking about the company.
- ECW: Tazz, Rob Van Dam, Sabu, Raven, Tommy Dreamer and Sandman are the ones who people think most when talking about the company.
- Dr. Cube for Kaiju Big Battel. He's the Big Bad, in case you're wondering.
- AJ Styles for TNA, to the point that fans, critics, and wrestling personalities themselves universally agree that the company truly died upon his departure. Billy Corgan of Smashing Pumpkins thought he could save the company with a movie about Matt Hardy, who became unexpectedly popular after Styles left but he was overruled.
- MechWarrior: The Timber Wolf / Mad Cat BattleMech for the video game series and arguably the whole BattleTech universe. Completely deserved, as mecha don't get any cooler than the Timber Wolf. (And calling it the Mad Cat among the wrong group of fans will get you labeled a stravag freebirth.) The second most iconic mech is the Atlas, a massive skull-faced, broad-shouldered death machine often depicted ripping enemy battlemechs limb from limb. The Atlas is generally used as the mascot for the earlier Succession Wars Era, while the Mad Cat is the mascot of the post-Clan Invasion era. The Warhammer mech used to be the mascot, but the artwork was originally licensed from an anime which has caused decades of legal trouble with the litigation-happy US distributor of the anime, so it was dropped like a pile of bricks in the mid 1990s.
- Warforged fill this role for the Dungeons & Dragons setting Eberron.
- The Lady of Pain for the Planescape, setting; her ominous face with her cold stare is on the cover of every product.
- Warhammer 40,000: The Space Marines are the main mascots. Especially the Ultramarines, who appear in most of the promotional artwork and the starter set; they are even called "poster boys" by players of other armies.
- Cirque du Soleil shows often start with a stylized logo in print ads and at their website, but eventually switch to a memorable supporting character (or representative of a memorable character group) to serve as the show's face. This is particularly important with the Las Vegas resident shows, since as many as eight different shows are running there at one time; a well-chosen mascot helps establish the style/tone that makes the production distinct from its sisters.
- Le Cirque Réinventé and Fascination — The King of Fools.
- Mystčre — The Red Bird (the Ensemble Darkhorse dancer).
- Alegría — A Nymph.
- Quidam — The Target (one of the heroine's sidekicks).
- "O" — The Zebras.
- La Nouba — The Green Bird (another Ensemble Darkhorse dancer).
- Dralion — Yao (one of the four gods).
- KA — The Twins.
- The Beatles LOVE — Sergeant Pepper.
- KOOZA — The Trickster.
- Zarkana — Tarantula the spider woman.
- Thorn from Destiny. An unusual example in that it's a gun, not a sentient being. We think? It's appeared on a lot of posters for Destiny, and was highly publicized by the devs before the game's release, up to and including some of them carrying a prop of it across Europe. It's easy to see why they'd use it to capture the public imagination - the thing looks weird, and Obviously Evil. Plus, it captures the Cosmic Horror Story aspects of the game rather well.
- The Big Daddy from BioShock.
- Max Damage from the Carmageddon series.
- The Borderlands series also has the Psycho Bandit, as they tend to be featured on the games' covers. A Psycho is even one of the playable characters in Borderlands 2.
- On the "non-cute" side side of Mega Man mascots, there's Zero and the Sniper Joes.
- Ryu, who doubles as the Series Mascot for Street Fighter and the face of Capcom's fighting game division.
- The Monster Hunter series has the Rathalos as its non-cute mascot. Each game in the series also has a flagship monster that usually plays a significant role in the plot.
- Chris Redfield in Resident Evil. Downplayed since he doesn't appear in every game and this role zigzags with Leon Scott Kennedy, depending on game. (Both Leon and Chris appear in some games such as Resident Evil 6.)
- Command & Conquer series: The Mammoth Tank. Also The Commando and Agent Tanya.
- The Green Beret for Commandos. Interestingly, he is a rare example of series mascot who is the main character.
- The Cacodemon for Doom, even becoming the official mascot for Doomworld, the biggest Doom fansite.
- Dungeon Keeper has the Horned Reaper, along with the Dark Mistress.
- Headcrabs from Half-Life.
- Master Chief for Halo
- The Gas Mask Helghan troopers in Killzone.
- Marco Rossi from Metal Slug.
- The Creeper from Minecraft.
- The spectral ninja Scorpion has gradually become the mascot of the Mortal Kombat series. Sub-Zero is a close second, being the first "ninja" that the developers created. Scorpy and Subby have been the default fighters for player 1 and 2 respectively since Deadly Alliance.
- Liu Kang can also be considered the mascot of the series, being the longest-running protagonist by far. His ability to shape-shift into a dragon evokes the iconic logo after all; even before said dragon was redesigned from klassic green to chrome black.
- As of Mortal Kombat 2011, a Scorpion look-alike serves as the figure on the logo for Netherrealm Studios. Given his popularity among fans and the developers (specifically Ed Boon), it was only a matter of time.
- Nintendo franchises:
- Pyramid Head for the entire Silent Hill series.
- Super Robot Wars: The SRX is the mascot of the series and Banpresto in general. It has a head shaped like the company logo, and its Game-Breaker upgraded form is even named Banpreios!
- The Fiend from Quake was the mascot for Id Software in the latter half of The '90s.
- Nightmare for the Soul series. Ironically, while Nightmare represents the series' evil sword Soul Edge, most installments in the series (and all installments featuring Nightmare himself) are named after Soul Edge's heroic counterpart Soul Calibur.
- Soul Edge is probably the real mascot. Though the name of the games is now Soulcalibur, the Soul Edge is still by far the central character.
- Some of this is made nil by the fact that Nightmare is Soul Edge/Inferno's host (and in SCIII and SCIV, Nightmare was literally the living incarnation of Soul Edge). Nightmare, however, was featured on the Project Soul logo from SCIII up to SCV (wherein the logo was redesigned to show a re-imagining of the Soul Embrace from SCIII, which was then changed back to the original logo starting with the SCII HD Online re-release) and is essentially the central antagonist of the series starting in his Soulcalibur debut (Soul Edge/Inferno is the de facto Big Bad), making Nightmare's claims have a bit more weight to them.
- Sweet Tooth is considered this for the Twisted Metal franchise overall to the point that he appeared in the Playstation 3 crossover fighting game to represent the series.
- Team Fortress 2 is represented by The Heavy. He is front and center EVERYWHERE in this game. He's the very center in the class selection, he was the first to get a "Meet The" video, with cameos in every single video since, he's right there on the boxart, and his loud, scenery-chewing, BRIAN BLESSED rivaling presence draws attention to him even more than his massive size.
- The Koala in Tokimeki Memorial: Forever with you.
- Needles Kane and his flaming clown head ice cream truck in Twisted Metal.
- Snowlem Bad Mister Frosty in the ClayFighter series.
- The Raiden jet from Raiden and Raiden Fighters series.
- Tanatos, Alister Dalimar's raven familiar, developed into this for the Ravenhearst Story Arc of Mystery Case Files.
- Wild Dog fills this role in Time Crisis, taking the role of The Dragon to the Big Bad of each game in the main series, despite every defeat having him seemingly killed by an explosion.
- SCP Foundation
- SCP-173, a living statue that kills anyone who breaks eye contact with it. Being the first paranormal entity created for the site, and with a rather distinctive appearance to boot, it's pretty much the (un)official mascot.
- SCP-682 follows SCP-173 by a close second. It's an unkillable, regenerating giant reptile which (temporarily) adapts to any new form of attack, and who wants to kill all Earth life. The SCP Foundation is constantly trying (and failing) to destroy it with many different methods, which has made SCP-682 one of the most recurring antagonists.
- Newgrounds has Pico.
- Serperior for the Mario Party TV series, because it's Mr. Doom's favorite Pokemon.
- The WWWF Grudge Match had Mr. T, who won the honor in a match with Mr. Clean, and then kept it in a match with Jesse Ventura.
- Catherine, Don, Rock, and Bill for Elders React.
- Star Wars: The Clone Wars tends to use the Clone Troopers.
- Star Wars Rebels uses Chopper a lot.
- Optimus Prime in almost every Transformers incarnation. Though since the live-action movie Bumblebee has started giving him a run for his money.
- Bart Simpson was the first big mascot for The Simpsons (remember all the T-shirts from the 90's with "Ay Caramba" and "Don't Have a Cow, Man!", not to mention "Do the Bartman"?) Eventually the position was taken over by his father Homer Simpson instead, whose distinctive face will always show up in promotional content and licensed merchandise.
- Bender Bending Rodriguez, the lovable hedonistic jerkass of a Tin-Can Robot, serves as this for the above show's sister series Futurama.
- Filmation's Ghostbusters have Belfry the pink bat, the Ghostbuggy, Prime Evil, the series Big Bad, and Tracy, the gorilla.
- Owen is the primary advertising figure of the Total Drama series, partly because he was the first winner, and because kids (the series' target audience) really love him.
Anime and Manga
- Gundam: Haro (or multiple Haros) is/are the mascot of both the Gundam franchise and for the company Sunrise. In fact, Haro always shows up on the Vanity Plate for the company in recent titles, making the dotted i in the company name.
- My Neighbor Totoro: Totoro plays this role for Studio Ghibli.
- Goku and Luffy for Shonen Jump. Though the company's oldest and longest lasting mascot (to the point that it's still used today) is the emblem of a pirate with a beard, hat, and eye patch.
- Studio Trigger has Miss Trigger, or Luluco, as which she's also known.
- Toei Animation has Pero (their version of Puss in Boots).
- DC Comics has Superman and Batman. There's also the far more obscure Johnny DC.
- Marvel Comics has Spider-Man and Wolverine. Also Captain America and Iron Man, thanks to a massive boost in popularity.
- 2000 AD is represented by Tharg the Mighty, a green-skinned alien who claims to be the editor of the Galaxy's Greatest Comic.
- Archie Andrews represents Archie Comics.
Film — Animation
- M-I-C, K-E-Y, M-O-U-S-E!
- To a (much) lesser extent, Tinkerbell; Walt used her as the mascot for some of the series he hosted as well as the original ad campaigns for Disneyland (This was at ABC's insistence - they didn't want the project to take Mickey down with it if it tanked). She's also used in place of Mickey as the mascot of the 1994-1999 Walt Disney Masterpiece Collection of VHS tapes and Laserdiscs, Disney DVD, and Disney's FastPlay.
- Pixar has Luxo Jr. the lamp. Toy Story's Buzz Lightyear also qualifies, being the most popular Pixar character.
- Despicable Me: Gru's yellow, genetically-engineered, walking, talking LEGO headed Adorable Evil Minions serve as this for Illumination Entertainment.
- The kid on the moon◊ in the DreamWorks and DreamWorks Animation logos.
- Jack Frost (from the Shin Megami Tensei franchise) is the mascot of Atlus Corporation.
- While the monsters you meet in Shin Megami Tensei are based on mythologies, possibly because of Jack Frost status as a mascot, you will meet original Jack Frosts like King Frost, Black Frost, Ichigo Frost, B Hawaii Frost, Lemon Frost, Melon Frost, Mirukin Frost, Frost Five and Lucifrost.
- Raidou Kuzunoha vs. The Soulless Army has the dapperest Frost of them all.
- Until he was displaced by Mega Man (Classic) and Ryu, Captain Commando was the face of Capcom.
- Sonic the Hedgehog has been Sega's mascot since 1991. Alex Kidd is commonly remembered as having been Sega's mascot before Sonic, though Opa-Opa actually was used more often for cameos back then.
- Pac-Man, the face of his own franchise, and Bandai Namco Entertainment's mascot for over 30 years now. He has had a few redesigns here and there but still manages to be one of their most popular characters.
- Mario is essentially the face of Nintendo.
- Mr. Pants officially for Rare. Unofficially, Donkey Kong and Diddy Kong back when Rare was still with Nintendo, and Banjo and Kazooie. As of the New Tens, Rash seems to be taking over this role for the company.
- Hudson Soft's mascot is a tiny bee. The bee has shown up in several of Hudson's video games, including Adventure Island and Milon's Secret Castle. Aside from the logo bee, Hudson usually treats Bonk and Bomberman as their mascot characters.
- Neko-Arc (a comedic miniature catgirl form of Tsukihime's main heroine) is the official mascot of Type Moon and the Nasuverse.
- Asagi serves as one for Nippon Ichi (along with the Prinnies mentioned above), as she makes a cameo in all of their games.
- Recently, it seems like they're trying to make Nisa their new one.
- Unofficially, Max for LucasArts' adventure games.
- Compile's cute mascot, Randar (or Lander), appeared in several of their games.
- Toaplan had a similar but more purple and less round mascot named Pipiru, who appeared at the end of Zero Wing and was hidden in Out Zone and Truxton II. Even after Toaplan went defunct, Pipiru briefly appeared in a cutscene in DonPachi.
- Terry Bogard for SNK, originally, it was Athena.
- Konami tried in the late 1980s to establish Konami Man as their mascot. He never really caught on, though Konami Wai Wai World gave him the leading part and a Distaff Counterpart, Konami Lady. Konami Man still makes occasional cameos in Castlevania games.
- Solid Snake and Simon Belmont also qualify, due to being the heroes of some of Konami's biggest franchises. After Konami fully absorbed Hudson Soft, Bomberman also served this role to an extent.
- The newely revived Kojima Productions revealed a character named Ludens, he is also featured in it's new logo.
- The obscure company Asmik had the mascot Asmik-kun, called Boomer in the US.
- Amstrad's first-party label Amsoft named its mascot after executive Roland Perry. Roland became the star of eight mediocre to awful games, which never established any consistent model for drawing him.
- Heavy Weapons Guy is the face of Valve, showing prominently in all their Meet the Team videos, and representing them in most third-party promotions and crossovers.
- Shantae for WayForward Technologies.
- In Japan, Sony Computer Entertainment has a mascot known as "Toro Inoue" (the Sony Cat). He's an anthropomorphic cat in a Super-Deformed style. Outside of Japan Sony has had more than temporary mascots (Crash Bandicoot probably being the most famous) but none really have been their official one.
- Xbox tried the cute variation with Blinx but the series ended up being a Stillborn Franchise when the game was criticized for its clunky controls. Master Chief is considered the Xbox mascot now.
- A Japanese mobile game company COLOPL, Inc.'s mascot is Kuma the Bear, appeared in many of their games.
- The Giant Intelligent Friendly Talking Spiders (GIFTS) are a company mascot for Spiderweb Software, showing up in every game of the Exile series, the Avernum remake series, and Nethergate.
- Warner Bros. Animation has Bugs Bunny. Their Television Network also used Michigan J Frog as one.
- Bob and Larry from VeggieTales are featured on the Big Idea logo (the company that made this show).
- Nickelodeon: "WHO LIVES IN A PINEAPPLE UNDER THE SEA?"
- Mickey Mouse is undoubtedly one of the most famous mascots of all time, serving as the face of Disney.
- Tinker Bell is also another famous mascot for the company.