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[[quoteright:347:[[Franchise/{{Pokemon}} http://static.tvtropes.org/pmwiki/pub/images/f49975589095ca85290b579a84d06c14.png]]]]

A character, creature, etc which is heavily associated with a fictional universe, to the point of being the (official or unofficial) {{mascot}}. This can be despite the presence of other creatures, characters, etc. In VideoGames, this tends to be a popular enemy (or unit) and can overlap with MascotMook or MascotVillain. In other works the role can often fall to the TeamPet or another RidiculouslyCuteCritter or SmallAnnoyingCreature.

See {{Mascot}} for when this is used to advertise a product.

!!"Cute" Series Mascots:


[[folder:Anime and Manga]]
%%* Kon in ''Manga/{{Bleach}}''. He even [[LampshadeHanging points this out]].
%%* Chibi-san from ''Manga/ChibisanDate''.
* Agumon is something of an unofficial mascot for the ''Franchise/{{Digimon}}'' franchise, being featured as the partner of TheHero in [[Anime/DigimonAdventure two different]] [[Anime/DigimonSavers anime series]] and [[Manga/DigimonNext one manga]], and a prominent presence in most -- if not all -- video games and virtual pets.
* Black Hayate (a puppy) and to a lesser extent Xiao May (a baby panda) in ''Manga/FullmetalAlchemist''.
* For ''LightNovel/FullMetalPanic'', there's Bonta-kun, with the entire [[Anime/FullMetalPanicFumoffu second season]] being named after the sounds he makes, "Fumoffu".
* ''Manga/FushigiYuugiGenbuKaiden'' gets one in the form of Genbu Celestial Warrior, [[TokenNonHuman Namame]]...who's a lovable ''8cm ball of rock.''
* ''Anime/GhostInTheShellStandAloneComplex'' has the Tachikomas, the world's cutest giant spider-tanks.
* Sadaharu and Elizabeth from ''Manga/{{Gintama}}''. The series also parodies the whole mascot concept with Makoto-chan, the ill-advised, short-lived mascot of the Shinsengumi.
* Haro from the ''Franchise/{{Gundam}}'' franchise, despite not appearing in four of the seven {{Alternate Universe}}s.
* For ''Anime/HeroicAge'' it's B-Navi. Be careful though, because it actually transforms into a gun used to fire the CoolShip's main weapon.
* ''Manga/KodomoNoOmocha'' has a ubiquitous bat/rabbit hybrid, appropriately named Babbit. It probably exists ''only'' for this trope.
%%* Clara in ''Manga/PrincessJellyfish''
* ''Manga/MagicKnightRayearth'': Pu pu-puuu! Mokona! (Also a mascot of sorts for ''Manga/XxxHOLiC'' and ''Manga/TsubasaReservoirChronicle'')
* ''Manga/{{Moyashimon}}'' has an unusual example: a cutesy, anthropomorphic ''Aspergillus oryzae'' spore.
* ''Anime/NeonGenesisEvangelion'':
** Pen-Pen is a quirky penguin that fits the mold as a "cute" series mascot, but is marketed far less than EVA Unit-01 and the two female leads, and is even absent from the third ''Anime/RebuildOfEvangelion'' movie.
* ''Manga/OnePiece'': Due to his popularity, Chopper has gradually become an icon for the series, to the point where it seems he and Luffy are the only characters.
* ''Manga/PocketMonsters'' has both Red's Pikachu and his Clefairy. The Clefairy is a reference to how Clefairy's were the original choice for the ''Franchise/{{Pokemon}}'' mascot.
* ''Anime/{{Pokemon}}'' features Pikachu as the ''de facto'' mascot for the animated series and (slightly less so) for the games.
* Kyubey from ''Anime/PuellaMagiMadokaMagica''. Its face and CatchPhrase appears everywhere in the fandom [[BlatantLies because of how cute and innocent it is.]] [=/=]人[[color:crimson:◕]]‿‿[[color:crimson:◕]]人[=\=]
* Suzuri from ''Manga/RideBack''. Unusual in that she's one of those rare cute sidekick-type characters who [[spoiler:not only dies during the series, but dies rather brutally (we don't see her head getting crushed; that happens off-screen. But we do see the [[GoryDiscretionShot blood on the asphalt]])]].
* Futaba's stuffed animal acts as one for ''Manga/SoreGaSeiyuu'', explaining to the audience the inner workings of being a voice actor.
** Futaba herself voiced Pipo, the mascot for ''[[ShowWithinAShow Buddha Fighter Bodhisattvon]]'', before they were unceremoniously killed off in episode 2.
* ''Anime/TenchiMuyo'' has the adorable cabbit (cat/rabbit) Ryo-Ohki, which has the ability to transform into a spaceship.
* ''Anime/WelcomeToTheNHK'':
** Sato {{lampshades}} this trope by saying "Every RPG needs a wimpy mascot character!" while beating up a lookalike for ''VideoGame/DragonQuest'''s Slimes.
** The series itself actually contains a ''de facto'' mascot in the form of that creepy-adorable dancing purple alien that is used as a personification for 'conspiracy'.
* Odate Buta is so associated with ''Anime/{{Yatterman}}'' that when the live-action movie started getting posters, the first one just showed him looking out at the viewer. Nothing else was needed - he's ''that'' well-known and associated with ''Yatterman''.
* ''Anime/YokaiWatch'' has Jibanyan, who is an adorable cat {{youkai}} who talks and lives with Nate. Jibanyan has numerous spinoff yokai similar to him as a result, such as Sailornyan and Tomnyan.
%%* ''Manga/YuYuHakusho'': Puu!

[[folder:Comic Books]]
* ComicBook/SquirrelGirl for the ''ComicBook/GreatLakesAvengers'' series. If anyone's going to appear in an "off-stage" comic to recap the plot, it'll be her.

[[folder:Film -- Animation]]
* Scrat from ''WesternAnimation/IceAge''.

* ''Franchise/TheHitchhikersGuideToTheGalaxy'': Oddly enough, the promotional mascot for the Hitchhiker's universe (in the USA) is a little green guy that never appears in the books (or TV show, or movie, or radio show, or computer game...) themselves - though most fans consider Marvin to be the series' real mascot.
* The ''Literature/HarryPotter'' series has Hedwig, the title character's pet owl.

[[folder:Live-Action TV]]
* ''Series/DoctorWho'''s K9, who's lately moved to ''Series/TheSarahJaneAdventures''.
%%* Ttark from ''Series/KrattsCreatures''.
%%* Abby Sciuto, ''Series/{{NCIS}}''. Full stop.
%%* Tinker Bell for ''Series/WaltDisneyPresents''.
* Johnny Crawfish is this for ''Series/TheNoddyShop'', being featured prominently on UK merchandise as well as on the official site.

* A lot of Music/HoneyWorks' music videos feature a pair of panda and white bear with heart-shaped ears.

[[folder:Professional Wrestling]]
* Parodied by Wrestling/{{CMLL}} with Zacarias, a mini estrella dressed up as a parrot to serve as Rey Bucanero's "mascot", although in function he was more of a {{Sidekick}}.[[/folder]]

[[folder:Puppet Shows]]
* Kermit the Frog for Franchise/TheMuppets. He was also the mascot of the Creator/JimHenson Company before Disney bought him out.
** ''Series/SesameStreet'' has Elmo, also the mascot for the show's parent company Sesame Workshop. Big Bird used to fill this role before Elmo proved to be a massive merchandising success.

[[folder: Tabletop Games]]
* Goblins in ''TabletopGame/{{Pathfinder}}'' are another UglyCute example, overlapping with MascotMook.

[[folder: Theatre]]
* Young Cosette for ''Theatre/LesMiserables'', despite only being in two scenes - but the picture of a young, sorrowful girl in rags is a very good way to get the main themes of a play whose name translates to "The Miserable Ones" across. The most common depiction is taken from [[https://upload.wikimedia.org/wikipedia/commons/9/99/Ebcosette.jpg this illustration]] from ''Literature/LesMiserables'', although it's usually zoomed in on just her upper torso and face, and is so universally associated with the show that advertising for the 2012 movie recreated the poster using the actress playing Young Cosette.

* Mametchi from the ''VideoGame/{{Tamagotchi}}'' toy line.
* ''Franchise/MyLittlePony'' has LoadsAndLoadsOfCharacters but the major BreakoutCharacter tends to be the mascot of each generation. G1 had Firefly, a tomboyish pegasus who unusually only starred in [[WesternAnimation/MyLittlePonyTVSpecials the pilot]] and was literally [[ChuckCunninghamSyndrome never mentioned again]] (though she was a major character in the UK ''ComicBook/MyLittlePony'' comics). [[WesternAnimation/MyLittlePonyG3 G3]] and [[WesternAnimation/MyLittlePonyFriendshipIsMagic G4]] have FunPersonified Pinkie Pie as their mascots.

[[folder:Video Games]]
* ''[[VideoGame/AdvancedVariableGeo Advanced V.G.]]'': Yuka Takeuchi is both the heroine and the face of the series; including [[Anime/VariableGeo the OVA adaptation.]] She's usually featured on the cover of each entry and has even made [[GuestFighter cameo appearances]] in other fighting games.
* ''VideoGame/PlantsVsZombies'' has two different mascots from the Plant and Zombie factions respectively: the Sunflower and the Basic Zombie (the latter is kind of UglyCute).
* Missile the shiba-inu police dog has become this for the ''VisualNovel/AceAttorney'' series, despite initially only appearing once as an optional character. Similarly, Missile the pomeranian from ''VideoGame/GhostTrick'', which shares the same universe (and who is a major character).
* Twilly for ''VideoGame/AdventureQuest'' in particular and all the other Artix Entertainment games to a degree.
* Pablo Sanchez from ''VideoGame/BackyardSports''.
* Tran from ''VideoGame/BeatmaniaIIDX''.
* The ''VideoGame/{{Borderlands}}'' series has the Claptrap, who was the star of a web series promoting the first game, is often seen in advertisements, and was eventually made a playable character in ''VideoGame/BorderlandsThePreSequel''.
* ''VideoGame/CitiesSkylines'' has the [[CreatorsPet controversial]] Twitter {{expy}} Chirper.
* Prinnies from ''Franchise/{{Disgaea}}'' and other Creator/NipponIchi games.
* The ''VideoGame/DragonQuest'' series has Slimes.
* ''VideoGame/DungeonsOfDredmor'' has the Diggles. Ye gads, the Diggles...
* Chickens in ''VideoGame/{{Fable}}''. Hell, ''VideoGame/FableIII'' starts with a chicken running around the city as an allegory for the rest of the game.
* Vault-Boy from ''VideoGame/{{Fallout}}''.
* ''Franchise/FinalFantasy'': [[HorseOfADifferentColor Chocobos]] and [[RidiculouslyCuteCritter Moogles]], and to a lesser extent, [[MetalSlime Cactaurs]], Cait Sith, and [[BossInMookClothing Tonberries]].
** The short, cute, big-eyed plant critters known as mandragora have achieved the status of ''VideoGame/FinalFantasyXI'' mascot both in official and unofficial works. In-game, there are numerous mandragora-themed equippable items to find, many of which have the ability to change the character's appearance to a mandragora. Mandragora have a prominent place in much of the official promotional artwork as well. The [[WikiRule first and most important fan-made wiki]] as well the unsanctioned third-party windower program both use the mandragora as a mascot as well. Mandragoras have even appeared as the game's contribution to other games in the same company, such as appearing as a summon in ''[[VideoGame/FinalFantasyDissidia Dissidia]]''.
* Rena is considered the mascot of ''VisualNovel/HigurashiWhenTheyCry''. Keiichi [[spoiler:[[DecoyProtagonist or really, Rika,]]]] is the protagonist but their friend Rena is the one that appears on most box-arts and in much of the advertising.
* The priring from ''VideoGame/LaTale'', which was so cute it was made into a pet.
* On the cute side of mascots, there's VideoGame/MegaManClassic himself and the recurring Metool/Mettaur/Mettal enemies, who appear in nearly every series in the franchise. There's also the Servbots for the ''VideoGame/MegaManLegends'' series, and Tron Bonne could also possibly count thanks to representing the Legends series in crossovers more than any other character.
* ''VideoGame/MetalSlug'' has the [[EverythingsSquishierWithCephalopods Mars People.]]
* Creator/{{Nintendo}}:
** There's Mario, the main character of the ''Franchise/SuperMarioBros'' series and its numerous spinoffs and Creator/{{Nintendo}}'s mascot as a whole. To a slightly lesser extent, Mario is the face of the cast in the ''VideoGame/SuperSmashBros'' crossovers.
** The fairies from ''VideoGame/TheLegendOfZelda'', Navi and her ball-of-light kin in particular. They tend to be used as menu cursors.
** Mr. Saturn for the ''VideoGame/{{MOTHER}}'' series, the race of childish wacky creatures featured first in ''MOTHER 2''/''[=EarthBound=]''. ''[[{{Catchphrase}} "Boing!"]]''
** ''VideoGame/{{Pikmin}}'' has, obviously, the Pikmin; the little cute race of PlantAliens that the game centers around. Nintendo likes to feature them prominently in portions of their handhelds and consoles UI, most notable with system transfers for both the 3DS and the UsefulNotes/WiiU (when transferring original Wii data).
** [[{{Franchise/Kirby}} Kirby]], can easily be considered the unofficial mascot of HAL Laboratory.
** ''VideoGame/AnimalCrossing'' has Tom Nook, K.K. Slider, and Mr. Resetti, who are respectively the Tanooki shopkeeper, the canine singer, and the cheat-hater mole. Isabelle from ''Animal Crossing: New Leaf'' is starting to pick up steam as another mascot for ''Animal Crossing'' after her appearance in ''Super Smash Bros. 3DS/Wii U'' and a playable appearance in ''Mario Kart 8''.
** ''Franchise/{{Pokemon}}''
*** Pikachu became this for the franchise as a whole. Being one of the only available [[ShockAndAwe electric]] type Pokémon before [[ElementalRockPaperScissors Cerulean City]] helped solidify its status over the original intended mascot Clefairy. As a nod to Pikachu's status as mascot, every generation since has its own electric rodent meant to resemble Pikachu. [[FunSize Pichu]] and [[MakingASplash Marrill]] are Johto's, [[TagTeamTwins Plusle and Minun]] are Hoenn's, Pachirisu is Sinnoh's, [[NotQuiteFlight Emolga]] is Unova's, [[OurFairiesAreDifferent Dedenne]] is Kalos's, and [[ExtraOreDinary Togedemaru]] is Alola's. Alola even has a "Pikachu impersonator" in the form of Mimikyu, a Ghost/Fairy who dresses like Pikachu so it can be just as popular.
*** Each successive generation of Mons has a lesser, ambiguously official mascots for that generation (and its remakes) alone. They are usually one of the first to be introduced for that generation: Togepi, Marrill, Snubbull, Slowking, and Elekid for ''VideoGame/PokemonGoldAndSilver''; Blaziken, Gardevoir, Skitty, and Absol for ''VideoGame/PokemonRubyAndSapphire''; Lucario and Buneary for ''VideoGame/PokemonDiamondAndPearl''; Zoroark and Minccino for ''VideoGame/PokemonBlackAndWhite''; Greninja and Espurr for ''VideoGame/PokemonXAndY''; and Rockruff for ''VideoGame/PokemonSunAndMoon''.
*** The series also has "Version Mascots" which are the Mons that appear on the front cover of each version. Usually they're the [[OlympusMons Legendary Pokémon]] that can be caught in the game.
*** [[GaidenGame Gaiden]] FightingGame ''VideoGame/PokkenTournament'' has Pikachu Libre -- Pikachu in a MaskedLuchador costume -- as its de facto series mascot, both because it sums up the hybrid game style, and [[RuleOfCute because it's a Pikachu in a luchador costume]].
** ''VideoGame/CustomRobo'' has [[JackOfAllStats the Ray series]] of Shining Fighter class robos, one of which represented the franchise in ''VideoGame/SuperSmashBros Brawl''.
** While ''VideoGame/{{Splatoon}}'s'' Inklings are highly customizable, the orange female Inkling takes front and center in several trailers and pieces of official artwork, with her squid form acting as the game's symbol. She is sometimes accompanied by a blue male Inkling as her rival as well. ''VideoGame/{{Splatoon 2}}'' replaces the orange female inkling with a short haired pink female inking. Both games also have respective pop idol hosts who serve as mascots (Callie and Marie for both games and Pearl and Marina for 2).
** ''Nintendo Power'' magazine had Nester, and the Famicom Disk System had a critter called Disk-kun, who appeared on the title screen of ''Smash Ping Pong'' and starred in the last-ever FDS game, ''Janken Disk Shiro''.
* ''Videogame/{{Overwatch}}'': Pachimari the Tamanegi-Tako is a non-playable icon of the game, and appears to be a SeriesMascot of some kind in-universe too.
* Rappies from the ''VideoGame/PhantasyStar'' series.
* ''VideoGame/{{Portal}}'' has the very friendly CompanionCube, which will not threaten to stab you. It's so popular that Valve's made plushies and fuzzy dice in its image. The [[EverythingIsAnIPodInTheFuture iPod-esque]] turrets might even have a stronger claim to the title, appearing in Creator/{{Valve|Software}} promotional materials even outside the ''Portal'' franchise, and getting a much greater and more varied role in the sequel.
* Red the cardinal serves as this for VideoGame/AngryBirds
* Carbuncle in the ''VideoGame/PuyoPuyo'' series.
* ''VideoGame/RagnarokOnline'' had Porings, in a very forcing way.
* ''VideoGame/{{Robopon}}'' has Sunny.
* ''Franchise/ShinMegamiTensei:''
** Jack Frost serves as both the ''Shin Megami Tensei'' and Creator/{{Atlus}}' own company mascot.
** ''{{VideoGame/Persona 4}}'' and ''{{VideoGame/Persona 5}}'' have game-specific mascots in Teddie and Morgana, respectively. Both are the only not-completely-humans in their respective game's party.
* The Grox from ''VideoGame/{{Spore}}''.
* ''VideoGame/StarWarsTheOldRepublic'' has seemingly adopted Blizz as their unofficial mascot. He's a rocket launcher wielding, Jawa, ''[[PintsizedPowerhouse tanking]]'' companion of the Bounty Hunter class.
* Kero the frog and Grey the alien in ''[[VisualNovel/TokimekiMemorial Tokimeki Memorial 2]]''.
* Rabites from the ''VideoGame/WorldOfMana'' series.
* The Dogoos are the most common enemies and are the most featured monsters of the ''VideoGame/{{Neptunia}}'' franchise. They even have their own line of merchandise.
* ''VideoGame/MonsterHunter'' has the Felynes serve as its cute mascot, especially in Japan.
* Teemo, to some extent, for ''VideoGame/{{League of Legends}}''. He has become so recognizable that Teemo inspired plush hats are commonly vended and worn at competitive events. His success has mostly been from his annoyingly cute design, voice and his skill set which is rage inducing to face.
* Jibanyan, a talking CuteKitten, from ''VideoGame/YokaiWatch'' is the MascotMook of the franchise. He appears on box-art, has the most merchandise, and has many clones. He wasn't the mascot originally though. He was just another yokai however the [[Anime/YokaiWatch anime]] made him into a BreakoutCharacter. ''Yokai Watch 2'' featured him more prominently as a result. The original mascot was most likely intended to be Whisper, the protagonist's yokai butler.
* ''VideoGame/HarvestMoon'' has a cow as its mascot. It used to have the original blue-capped protagonist, Pete, as a mascot but he hasn't been a playable character in years.
* ''VideoGame/{{Battlerite}}'''s has Ashka, who is not as cute as most other examples here, but he is still a small, childish character (who just happens to be a PyroManiac). His mask serves as the game's logo.
* ''VideoGame/{{Undertale}}'' has Toriel, the most prominently featured of the main cast in outside media, who is nowhere near small (easily over six feet) but is definitely cute and lovable. There are even plushies of her!

[[folder:Web Comics]]
* Dust Puppy from ''Webcomic/UserFriendly''.
* ''Webcomic/TheOrderOfTheStick'': parodies this trope as it occurs in [=JRPG=]s [[http://www.giantitp.com/comics/oots0388.html Here]].

[[folder:Web Original]]
* ''Aitor Molina vs.'' has Martillo Smith.
* P. Monkey in ''WebVideo/Lonelygirl15''.
* [=HTMLvis=] was something of an unofficial mascot for the original ''Maddison Atkins''; fittingly, he returned after the ContinuityReboot.
* ''Roleplay/OpenBlue'''s SuperDeformed Cthulhu CaptainErsatz, "Kukulu".
* Roboshi, TheKirk of the [[http://askponiboorucrufavers.tumblr.com/ Ponibooru Crufavers]] Blog/AskAPony blog, is considered this for [[Website/{{Ponibooru}} the site itself]].
** Ponibooru also has another less well known mascot OC (seen [[http://derpibooru.org/20923 here]]) who is occasionally shipped the above.
* Sparadrap from ''Franchise/{{Noob}}''. His live action version played by a grown man downplays the cute part, but his super-deformed design from the comic qualifies and is the one most frequently integrated in multiple-series mascot lineups.
* ''WebOriginal/{{Mortasheen}}'' has [[http://www.bogleech.com/mortasheen/chainsawkid.htm Chainsaw Kid,]] who's a bit more on the UglyCute (and, obviously, ChainsawGood) side of the spectrum.
* The second and younger Sydney and Lucas for ''Kids WebVideo/{{React}}''.

[[folder:Western Animation]]
* The namesake protagonist of ''WesternAnimation/SpongebobSquarepants''.
* Goddard from ''WesternAnimation/TheAdventuresOfJimmyNeutronBoyGenius''
* Snap from ''WesternAnimation/ChalkZone''
* ''WebAnimation/HappyTreeFriends'' has Cuddles (to the extent Giggles, Toothy, and Petunia).
* ''WesternAnimation/KaBlam'''s own Henry and June (they were even the mascots for [[{{Creator/Nickelodeon}} their own channel]] at one point.)
* ''WesternAnimation/KimPossible'': [[TeamPet Rufus]] the naked mole rat.
* Bugs Bunny from ''WesternAnimation/LooneyTunes''.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'':
** Derpy Hoove, to a larger extent, the "brony" community. She was a background pony the fandom took to. Eventually she began appearing as a reoccuring character in the cartoon itself.
** Pinkie Pie is also one to the target audience. She inherited this status from her original G3 counterpart.
* Pinkie Pie, and to a lesser extent Minty, were considered the mascots of ''MyLittlePonyG3''.
* Silkie, the Mutant Silkworm of the ''WesternAnimation/TeenTitans'' animated series.
* Porkchop from ''WesternAnimation/{{Doug}}''
* T.J. from ''WesternAnimation/{{Recess}}'', and to an extent, Spinelli and Gus.
* Cosmo and Wanda from ''WesternAnimation/TheFairlyOddparents''
* Appa and Momo from ''WesternAnimation/AvatarTheLastAirbender''.
* Cartman and Kenny from ''WesternAnimation/SouthPark'' are used to represent the series, especially Cartman who fills the unique dual role of being one of having a "cute" design ''and'' being an endearing over-the-top {{jerkass}} like so many other adult animated sitcom mascots.

!!"Hot" Series Mascots:

[[folder:Anime and Manga]]
* ''Anime/NeonGenesisEvangelion'':
** Rei Ayanami, and to a slightly lesser extent, Asuka Langley Soryu/[[Anime/RebuildOfEvangelion Shikinami]], are flagship characters both for the series and for Creator/StudioGainax (later Studio Khara) as a whole, to the point that Gainax was most (in)famous for its use and ubiquitous merchandising of MsFanservice characters. Oddly enough, Rei was actually designed to [[SpringtimeForHitler be a repulsive subversion of the "moe" archetype via her nature and backstory]], but it only ended up making her come across as cuter and more sympathetic, and by far the most popular character in the show (at least until [[PopularityPolynomial Asuka started picking up in her own right]]).
* ''LightNovel/{{Shimoneta}}'': Ayame Kajou is the one featured most prominently on the Blu-ray/DVD's box art, and she's the center of all promotional art; usually in her 'Blue Snow' disguise.
* ''Anime/VariableGeo'': Yuka Takeuchi is both the heroine and face of the series across all media, including the anime adaptation. The DVD's disc cover art is also used for ''V.G's'' page image.
* Haruko is featured prominently on most cover art and promotional art for ''Anime/{{FLCL}}''

* The ''Film/DCExtendedUniverse'''s Wonder Woman, being the franchise's BreakoutCharacter and the most buzzed about by fans and critics.

[[folder:Live-Action TV]]
* Cameron from ''Series/TerminatorTheSarahConnorChronicles''.
* Jon Snow and Daenerys Targaryen from ''Series/GameOfThrones'', which is appropriate since they're the resident [[MrFanservice Mr.]] and MsFanservice of the series.

[[folder:Professional Wrestling]]
* Wrestling/CheerleaderMelissa for [=ChickFight=], as far as promoting for the tournament/promotion. Also of [=ClickWrestle=], which is what [=ChickFight=]'s website became after it stopped being it's own promotion.
* Wrestling/JimCornette called Wrestling/JillianHall OVW's series mascot until she got implants and they leaked into her head.
* For WWE's women's division, Wrestling/WendiRichter, Wrestling/{{Sable}}, Wrestling/{{Chyna}}, Wrestling/TrishStratus, and Wrestling/{{Lita}} have all filled the role.
* Wrestling/{{CMLL}} tried this with Rush the first time he won a body building contest, going so far as to bill him as "Mr. CMLL"...[[XPacHeat it didn't really work out]].

[[folder:Video Games]]
* ''[[VideoGame/AdvancedVariableGeo Advanced V.G.]]'': As with the OVA, Yuka is the one seen in the cover art for the game as well, which is also used as ''Advanced V.G's'' page image.
* Link from ''Franchise/TheLegendOfZelda''; while mostly known for his "hot" adult forms, his child/Toon forms are clearly "cute" mascots. He's also treated as a secondary mascot for Nintendo as a whole, only behind Mario.
* Morrigan from ''VideoGame/{{Darkstalkers}}'' is popular enough to be the series' biggest representative in [[VideoGame/CapcomVsWhatever Capcom's various crossover games]] (though Felicia takes a close second.)
* ''Franchise/FinalFantasy'' has [[VideoGame/FinalFantasyVII Cloud Strife]] and [[VideoGame/FinalFantasyI the Warrior of Light]]. The former is the most iconic and popular character in the series and frequently represents the franchise in crossovers, while the latter is a modernized personification of the protagonists from the first game in the series and is the "face" of the cast in the ''VideoGame/DissidiaFinalFantasy'' games.
* ''Franchise/FireEmblem'':
** Anna, who has appeared in all games to date except ''Fire Emblem: Gaiden''. Despite being in the series for so long her only time she becomes playable is ''VideoGame/FireEmblemAwakening''. Another Anna returns in ''VideoGame/FireEmblemFates'' as a playable (DLC) character.
** Marth. Being the first Lord of the series, he is well-associated with ''Fire Emblem'' even though he isn't featured in all of the games. As far as ''VideoGame/SuperSmashBros'' is concerned, Marth representing ''Fire Emblem'' is akin to Mario representing the ''Super Mario'' series, Link for ''The Legend of Zelda'', and Pikachu for ''Pokémon''.
* ''[[VideoGame/{{Onmyoji}} Onmyōji]]'' has the [[{{Bishonen}} handsome]] protagonist Abe no Seimei on its logo.
* ''Videogame/{{Overwatch}}'': [[TimeMaster Tracer]] is the face of the game, being the character most featured in the animated trailers and the only character featured in the box art. Everyone on the development team loved her, and commented about [[TheCutie how cute and beautiful she is]]. [[GamerChick D.Va]] is also this to a lesser, albeit increasing, extent, mostly due to her explosion in popularity after the game's release.
* Ryu, Ken, Cammie and Chun-Li became faces of the ''Franchise/StreetFighter'' franchise.

[[folder:Web Comics]]
* Shelley Winters in ''Webcomic/ScaryGoRound''. After her introduction, she slowly [[SpotlightStealingSquad became the main character]] and the emblem of the comic. Even after ''Webcomic/ScaryGoRound'' ended, she still appears in its successor ''Webcomic/BadMachinery'''s banners and the artist's blog.

[[folder:Web Original]]
* Creator/LiaMarieJohnson was undisputedly the face of the ''WebVideo/{{React}}'' series in the first six seasons. Since her departure/sabbatical, each of the shows had at least one (e.g Mikaela, Chelsea, and Tori for ''Teens'', or Tom and the original Madison for ''Adults''. ''[=YouTubers=]'' is too much of an AllStarCast to have one).

!!"Non Cute/Hot" Series Mascots:

[[folder:Anime and Manga]]
* ''Manga/AttackOnTitan'' has the [[TheHeavy Colossal Titan]] as the most recognizable character from the series, and used in numerous merchandise and public appearances. Sometimes, it is played straight as a 60-meter skinless horror. Other times, however, it's either an UglyCute Chibi or a dude in a costume that behaves in a comical fashion (nicknamed "Kyojin-kun" or "Giant-kun").
* In Anime/{{Free}}, Iwatobi-chan is the protagonists' hometown mascot. It's a [[UglyCute distinctive]] rock-headed bird-like... thing, popular among fans as a decal.
* The resident monster {{Mooks}} in ''Anime/SenkiZesshouSymphogear'', the Noise, are this.
* ''Anime/NeonGenesisEvangelion'':
** Evangelion Unit-01 is the most prominent icon of the series, despite its pilot Shinji Ikari being marketed less compared to the female leads.
* ''Manga/JoJosBizarreAdventure'' has Jotaro Kujo, the protagonist of the third part, Stardust Crusaders, as its mascot.

* Darth Vader for ''Franchise/StarWars'', though mascot duties have also been passed around to Yoda, the Clone and Stormtroopers, Darth Maul, and (especially in the franchise's early days) R2-D2 and C3-PO. Even the Death Star is something of an icon for the franchise. ''Film/TheForceAwakens'' adds Kylo Ren as its resident Vader counterpart, as well as BB-8.
* Possibly Gollum for ''Film/TheLordOfTheRings'' movies. Also, Gandalf.
* The UglyCute Slimer and the Stay Puft Marshmallow Man in ''Franchise/{{Ghostbusters}}''. In universe, it's explained that Stay Puft is the mascot for a brand of marshmallows and the star of his own cartoon TV series. The "NO-GHOST" company logo also serves as a mascot.
* The titular extraterrestrial creatures from the ''Franchise/{{Alien}}'', ''Franchise/{{Predator}}'', and ''Franchise/AlienVsPredator'' franchises.
* For the ''Franchise/{{Terminator}}'' series, Arnold's iconic face has been etched into our collective memories. The metallic skull of the T-800 Terminator would also count as iconic.
* Ash Williams for the ''Franchise/EvilDead'' films, making it one of the few horror movie franchises known more for its hero than its [[VillainBasedFranchise villain]].
* ''Film/ThePinkPanther1963'' had an AnimatedCreditsOpening with the titular diamond's flaw visualized as what it's said to resemble -- a pink panther. The animated character was so popular that he got [[WesternAnimation/ThePinkPanther his own series of animated shorts]] in addition to becoming the mascot for the [[Franchise/ThePinkPanther movie series]], even as ArtifactTitle set in.
* The ''TyrannosaurusRex'' for the ''Franchise/JurassicPark'' franchise (its skeleton being the franchise's icon proper).
* The ''Film/DCExtendedUniverse'' also has Superman, as he started the whole thing and is always hyped by the producers and higher ups.

[[folder: Literature]]
* Despite only featuring in one of Creator/HPLovecraft's original stories, and being nowhere ''near'' as powerful as the likes of Azathoth or Yog-Sothoth, Great Cthulhu is essentially this for the Franchise/CthulhuMythos.
* Aslan for ''Literature/TheChroniclesOfNarnia'', to the point that some editions of the books incorporate his likeness as part of the logo.

[[folder:Live-Action TV]]
* ''Series/DoctorWho'''s [[SapientShip sentient]] CoolShip, the TARDIS. To the point where when the Metropolitan Police tried to trademark the Police Box and sue the BBC for infringement, the judge ruled that the rights belonged the BBC, since they had been selling merchandise without any complaints for nearly ''40 years!''
* Kamen Rider #1 for the ''Franchise/KamenRider'' series.
* Akaranger and also Akared for the ''Franchise/SuperSentai'' franchise.
* ''Series/GameOfThrones'':
** Direwolves serve as this; they're the sigil of House Stark and commonly appear in the show.
** Daenery's dragons; especially Drogon.
* Barry Allen/The Flash for the ''Series/{{Arrowverse}}''. He's always front and center in the franchise's promotional materials, not to mention [[Series/TheFlash2014 his eponymous show]] being the most popular and acclaimed.
* The "Grr Argh" monster from ''Series/BuffyTheVampireSlayer'', who you may remember as the badly-drawn monster that appears after every credits sequence. Not only does Tara quote Mutant Enemy's mascot, it sums up [[TearJerker "Becoming"]] '''perfectly.'''
--> "Ooohhh, I need a hug."
* Creator/TatianaMaslany for ''Series/OrphanBlack''. Much of the series' acclaim stems from the fact that [[LoadsAndLoadsOfRoles she played half of the main cast]], ''including'' TheHero.

[[folder:Professional Wrestling]]
* Wrestling/ElSanto and, to a lesser extent, Blue Demon for Wrestling/{{CMLL}}, each having their own "Legend" {{Tournament| Arc}} annually.
* ''Wrestling/{{WWE}}'': Wrestling/HulkHogan, Wrestling/StoneColdSteveAustin, [[Wrestling/DwayneJohnson The Rock]] and Wrestling/JohnCena have all served as the "face" of company at different points.
* ''Wrestling/{{WCW}}'': Wrestling/{{Sting}}, Wrestling/RicFlair, Wrestling/{{Goldberg}}, Wrestling/DiamondDallasPage, the [[Wrestling/NewWorldOrder n.W.o]] and Wrestling/BookerT are the ones who people think most when talking about the company.
* ''Wrestling/{{ECW}}'': Wrestling/{{Tazz}}, Wrestling/RobVanDam, Wrestling/{{Sabu}}, Wrestling/{{Raven}}, Wrestling/TommyDreamer and [[Wrestling/JimFullington Sandman]] are the ones who people think most when talking about the company.
* Dr. Cube for Wrestling/KaijuBigBattel. He's the BigBad, in case you're wondering.
* Wrestling/AJStyles for Wrestling/{{TNA}}, to the point that fans, critics, ''and'' wrestling personalities themselves universally agree that the company truly died upon his departure. Billy Corgan of Music/SmashingPumpkins thought he could save the company with a movie about Wrestling/MattHardy, who became [[CareerResurrection unexpectedly popular]] after Styles left but he was overruled.

[[folder: Tabletop Games]]
* ''Videogame/MechWarrior'': The Timber Wolf / [[ReportingNames Mad Cat]] [[HumongousMecha [=BattleMech=]]] for the video game series and arguably the whole ''Tabletopgame/BattleTech'' universe. Completely deserved, as mecha don't get any cooler than the Timber Wolf. [[spoiler:(And calling it the Mad Cat among the wrong group of fans will get you labeled a [[FantasticSlurs stravag freebirth]].)]] The second most iconic mech is the Atlas, a massive [[RageHelm skull-faced]], [[ShouldersOfDoom broad-shouldered]] death machine often depicted ripping enemy battlemechs limb from limb. The Atlas is generally used as the mascot for the earlier Succession Wars Era, while the Mad Cat is the mascot of the post-Clan Invasion era. The Warhammer mech ''used'' to be the mascot, but the artwork was originally licensed from [[Anime/{{Macross}} an anime]] which has caused ''decades'' of [[ExecutiveMeddling legal trouble with the litigation-happy US distributor of the anime]], so it was dropped like a pile of bricks in the mid 1990s.
* Warforged fill this role for the ''TabletopGame/DungeonsAndDragons'' setting TabletopGame/{{Eberron}}.
* The Lady of Pain for the ''TabletopGame/{{Planescape}}'', setting; her ominous face with her cold stare is on the cover of every product.
* ''TabletopGame/{{Warhammer 40000}}'': The SpaceMarines are the main mascots. Especially the Ultramarines, who appear in most of the promotional artwork and the starter set; they are even called "poster boys" by players of other armies.

* Creator/CirqueDuSoleil shows often start with a stylized logo in print ads and at their website, but eventually switch to a memorable supporting character (or representative of a memorable character group) to serve as the show's face. This is particularly important with the Las Vegas resident shows, since as many as eight different shows are running there at one time; a well-chosen mascot helps establish the style/tone that makes the production distinct from its sisters.
** ''Theatre/LeCirqueReinvente'' and ''Theatre/{{Fascination}}'' -- The King of Fools.
** ''Theatre/{{Mystere}}'' -- The Red Bird (the EnsembleDarkhorse dancer).
** ''Theatre/{{Alegria}}'' -- A Nymph.
** ''Theatre/{{Quidam}}'' -- The Target (one of the heroine's sidekicks).
** ''Theatre/{{O}}'' -- The Zebras.
** ''Theatre/LaNouba'' -- The Green Bird (another EnsembleDarkhorse dancer).
** ''Theatre/{{Dralion}}'' -- Yao (one of the four gods).
** ''Theatre/{{KA}}'' -- The Twins.
** ''Theatre/TheBeatlesLOVE'' -- Sergeant Pepper.
** ''Theatre/{{KOOZA}}'' -- TheTrickster.
** ''Theatre/{{Zarkana}}'' -- Tarantula the spider woman.

* Blow Fly and Trash-A-Pillar from ''Toys/TheTrashPack''. They're both the main characters of the webseries, too.
* Croco Bile from ''Toys/FlushForce''.

[[folder:Video Games]]
* Thorn from ''VideoGame/{{Destiny}}''. An unusual example in that it's a gun, not a sentient being. [[EvilWeapon We think?]] It's appeared on a lot of posters for Destiny, and was highly publicized by the devs before the game's release, up to and including some of them carrying a prop of it across Europe. It's easy to see why they'd use it to capture the public imagination - the thing looks weird, and Obviously Evil. Plus, it captures the CosmicHorrorStory aspects of the game rather well.
* The Big Daddy from ''VideoGame/BioShock''.
* Max Damage from the ''VideoGame/{{Carmageddon}}'' series.
* The ''VideoGame/{{Borderlands}}'' series also has the [[MascotMook Psycho Bandit]], as they tend to be featured on the games' covers. A Psycho is even one of the playable characters in ''VideoGame/Borderlands2''.
* Capcom
** On the "non-cute" side side of ''Franchise/MegaMan'' mascots, there's [[VideoGame/MegaManX Ze]][[VideoGame/MegaManZero ro]] and the Sniper Joes.
** Ryu, who doubles as the SeriesMascot for ''Franchise/StreetFighter'' and the face of Creator/{{Capcom}}'s fighting game division.
** The ''VideoGame/MonsterHunter'' series has the Rathalos as its non-cute mascot. Each game in the series also has a flagship monster that usually plays a significant role in the plot.
** Chris Redfield in ''Franchise/ResidentEvil''. Downplayed since he doesn't appear in every game and this role zigzags with Leon Scott Kennedy, depending on game. (Both Leon and Chris appear in some games such as ''VideoGame/ResidentEvil6''.)
* ''VideoGame/CommandAndConquer'' series: The [[TankGoodness Mammoth Tank]]. Also The Commando and Agent Tanya.
* The [[LargeAndInCharge Green]] [[PersonWithTheClothing Beret]] for ''VideoGame/{{Commandos}}''. Interestingly, he is a rare example of series mascot who is the main character.
* The Cacodemon for ''VideoGame/{{Doom}}'', even becoming the official mascot for Doomworld, the biggest Doom fansite.
* ''VideoGame/DungeonKeeper'' has the Horned Reaper, along with the Dark Mistress.
* Headcrabs from ''VideoGame/HalfLife''.
* Master Chief for ''Franchise/{{Halo}}''
* The [[GasMaskMooks Gas Mask]] Helghan troopers in ''VideoGame/{{Killzone}}''.
* Marco Rossi from ''VideoGame/MetalSlug''.
* The Creeper from ''VideoGame/{{Minecraft}}''.
* The [[TheUndead spectral]] {{ninja}} Scorpion has gradually become the mascot of the ''Franchise/MortalKombat'' series. Sub-Zero is a close second, being the first "[[PaletteSwap ninja]]" that the developers created. Scorpy and Subby have been the default fighters for player 1 and 2 respectively since ''Deadly Alliance''.
** Liu Kang can also be considered the mascot of the series, being the [[VideoGame/MortalKombat1 longest-running]] [[VideoGame/MortalKombat2 protagonist]] [[VideoGame/MortalKombat3 by]] [[VideoGame/MortalKombat4 far]]. His ability to shape-shift into a dragon evokes the iconic logo after all; even [[VideoGame/MortalKombatAnnihilation before]] said dragon was [[VideoGame/MortalKombat9 redesigned]] from klassic green to chrome black.
** As of ''Mortal Kombat 2011'', a Scorpion look-alike serves as the figure on the logo for Netherrealm Studios. Given his popularity among fans and the developers (specifically Ed Boon), it was only a matter of time.
* Nintendo franchises:
** [[MemeticBadass Captain Falcon]] of the ''VideoGame/FZero'' series.
** ''VideoGame/{{Metroid}}'': Series protagonist [[BountyHunter Samus Aran]], who is mainly portrayed as a mysterious masked badass type of character.[[note]]Her [[MsFanservice Zero Suit form]] handily qualifies as "hot", but is less synonymous with the series.[[/note]] The eponymous energy-sucking, flying fanged jellyfish aliens of the series as well; very young infants are UglyCute, though.
* Pyramid Head for the entire ''Franchise/SilentHill'' series.
* ''VideoGame/SuperRobotWars'': The [[CombiningMecha SRX]] is the mascot of the series and Banpresto in general. It has a head shaped like the company logo, and its GameBreaker upgraded form is even named ''Banpreios''!
* The Fiend from ''VideoGame/{{Quake}}'' was the mascot for Id Software in the latter half of TheNineties.
* [[BigBad Nightmare]] for the ''[[VideoGame/SoulSeries Soul]]'' series. Ironically, while Nightmare represents the series' evil sword [[ArtifactOfDoom Soul Edge]], most installments in the series (and all installments featuring Nightmare himself) are named after Soul Edge's heroic counterpart Soul Calibur.
** Soul Edge is probably the real mascot. Though the name of the games is now ''Soulcalibur'', the Soul Edge is still by far the central character.
** Some of this is made nil by the fact that Nightmare is Soul Edge/Inferno's host (and in ''SCIII'' and ''SCIV'', [[AnimatedArmor Nightmare was literally the living incarnation of Soul Edge]]). Nightmare, however, was featured on the Project Soul logo from ''SCIII'' up to ''SCV'' (wherein the logo was redesigned to show a re-imagining of the Soul Embrace from ''SCIII'', which was then changed back to the original logo starting with the ''SCII HD Online'' re-release) and is essentially the central antagonist of the series starting in his ''Soulcalibur'' debut (Soul Edge/Inferno is the ''de facto'' BigBad), making Nightmare's claims have a bit more weight to them.
* Sweet Tooth is considered this for the ''VideoGame/TwistedMetal'' franchise overall to the point that he appeared in the Playstation 3 crossover fighting game to represent the series.
* ''VideoGame/TeamFortress2'' is represented by [[TheBigGuy The Heavy]]. He is front and center EVERYWHERE in this game. He's the very center in the class selection, he was the first to get a "Meet The" video, with cameos in every single video since, he's right there on the boxart, and his loud, scenery-chewing, Creator/BrianBlessed rivaling presence draws attention to him even more than his ''massive'' size.
* The Koala in ''VisualNovel/TokimekiMemorial: Forever with you''.
* [[MonsterClown Needles Kane]] and his flaming clown head ice cream truck in ''VideoGame/TwistedMetal''.
* {{Snowlem}} Bad Mister Frosty in the ''Videogame/ClayFighter'' series.
* The Raiden jet from ''VideoGame/{{Raiden}}'' and ''VideoGame/RaidenFighters'' series.
* Tanatos, Alister Dalimar's raven familiar, developed into this for the Ravenhearst StoryArc of ''VideoGame/MysteryCaseFiles''.
* Wild Dog fills this role in ''VideoGame/TimeCrisis'', taking the role of TheDragon to the BigBad of each game in the main series, [[JokerImmunity despite every defeat having him seemingly killed by an explosion.]]

[[folder:Web Original]]
* ''Wiki/SCPFoundation''
** [[http://www.scp-wiki.net/scp-173 SCP-173]], a living statue that kills anyone who breaks eye contact with it. Being the first paranormal entity created for the site, and with a rather distinctive appearance to boot, it's pretty much the (un)official mascot.
** [[http://www.scp-wiki.net/scp-682 SCP-682]] follows SCP-173 by a close second. It's an unkillable, [[HealingFactor regenerating]] giant reptile which (temporarily) [[AdaptiveAbility adapts to any new form of attack]], and who wants to [[OmnicidalManiac kill all Earth life]]. The SCP Foundation is constantly trying (and failing) to destroy it with many different methods, which has made SCP-682 one of the most recurring antagonists.
* Website/{{Newgrounds}} has VideoGame/{{Pico}}.
* Serperior for the LetsPlay/MarioPartyTV series, because it's [[VillainProtagonist Mr. Doom]]'s favorite Pokemon.
* The WWWF Grudge Match had Mr. T, who won the honor in a match with Mr. Clean, and then kept it in a match with Jesse Ventura.
* Catherine, Don, Rock, and Bill for ''Elders WebVideo/{{React}}''.

[[folder:Western Animation]]
* ''WesternAnimation/StarWarsTheCloneWars'' tends to use the Clone Troopers.
** ''WesternAnimation/StarWarsRebels'' uses Chopper a lot.
* Optimus Prime in almost every ''{{Transformers}}'' incarnation. Though since the live-action movie [[KidAppealCharacter Bumblebee]] has started giving him a run for his money.
* Bart Simpson was the first big mascot for ''WesternAnimation/TheSimpsons'' (remember all the T-shirts from the 90's with [[CatchPhrase "Ay Caramba" and "Don't Have a Cow, Man!"]], not to mention [[http://en.wikipedia.org/wiki/Do_the_Bartman "Do the Bartman"]]?) Eventually the position was taken over by his father Homer Simpson instead, whose distinctive face will always show up in promotional content and licensed merchandise.
* Bender Bending Rodriguez, the lovable hedonistic {{jerkass}} of a TinCanRobot, serves as this for the above show's sister series ''{{WesternAnimation/Futurama}}''.
* ''WesternAnimation/FilmationsGhostbusters'' have Belfry the pink bat, the [[CoolCar Ghostbuggy]], Prime Evil, the series BigBad, and Tracy, the gorilla.
* [[BigFun Owen]] is the primary advertising figure of the ''WesternAnimation/TotalDrama'' series, partly because he was [[spoiler:the first winner]], and because kids (the series' target audience) [[KidAppealCharacter really love him]].

!!Company Mascots:

[[folder:Anime and Manga]]
* ''Franchise/{{Gundam}}'': Haro (or multiple Haros) is/are the mascot of both the ''Franchise/{{Gundam}}'' franchise and for the company Creator/{{Sunrise}}. In fact, Haro always shows up on the VanityPlate for the company in recent titles, making the dotted i in the company name.
* ''Anime/MyNeighborTotoro'': Totoro plays this role for Creator/StudioGhibli.
* [[Manga/DragonBall Goku]] and [[Manga/OnePiece Luffy]] for ''Magazine/ShonenJump''. Though the company's oldest and longest lasting mascot (to the point that it's still used today) is the emblem of a pirate with a beard, hat, and eye patch.
** Also [[Manga/{{Kochikame}} Kankichi Ryotsu]] ([[PopCultureIsolation at least in Japan]]).
** The main protagonist (usually) serves as a mascot for their respective series on the issue covers, and promotional material for Shonen Jump as a whole (this is true of other manga magazines as well).
* ''Creator/StudioTrigger'' has Miss Trigger, [[spoiler:or [[Anime/SpacePatrolLuluco Luluco]], as which she's also known]].
* ''Creator/ToeiAnimation'' has Pero (their version of ''Literature/PussInBoots'').

[[folder:Comic Books]]
* Creator/DCComics has Franchise/{{Superman}} and Franchise/{{Batman}}. There's also the far more obscure [[http://en.wikipedia.org/wiki/Johnny_DC Johnny DC]].
* Creator/MarvelComics has Franchise/SpiderMan and ComicBook/{{Wolverine}}. Also ComicBook/CaptainAmerica and ComicBook/IronMan, thanks to [[Franchise/MarvelCinematicUniverse a massive boost in popularity]].
* ''ComicBook/TwoThousandAD'' is represented by Tharg the Mighty, a green-skinned alien who claims to be the editor of the Galaxy's Greatest Comic.
* Archie Andrews represents ''Franchise/ArchieComics''.

[[folder:Film -- Animation]]
* Creator/{{Disney}}:
** [[WesternAnimation/MickeyMouse M-I-C, K-E-Y, M-O-U-S-E!]]
** To a (much) lesser extent, [[Disney/PeterPan Tinkerbell]]; Creator/{{Walt|Disney}} used her as the mascot for some of the series he hosted as well as the original ad campaigns for Disneyland (This was at ABC's insistence - they didn't want the project to take Mickey down with it if it tanked). She's also used in place of Mickey as the mascot of the 1994-1999 Walt Disney Masterpiece Collection of VHS tapes and Laserdiscs, Disney DVD, and Disney's [=FastPlay=].
** Creator/{{Pixar}} has Luxo Jr. the lamp. ''WesternAnimation/ToyStory'''s Buzz Lightyear also qualifies, being the most popular Pixar character.
* ''WesternAnimation/DespicableMe'': Gru's [[MascotMook yellow, genetically-engineered, walking, talking LEGO headed]] AdorableEvilMinions serve as this for Creator/IlluminationEntertainment.
* [[http://static.neatorama.com/images/2008-11/dreamworks-logo.jpg The kid on the moon]] in the Creator/DreamWorks and Creator/DreamWorksAnimation logos.

[[folder:New Media]]
* The [[{{Imageboards}} 2ch]] [[EverythingsCuterWithKittens cats]], particularly [[{{Troll}} Mona]].

[[folder:Professional Wrestling]]
* [[Wrestling/NewJapanProWrestling Captain New Japan]], a {{superhero}} TagTeam specialist who has the company logo on his costume.
* Captain NOAH, an identity "awarded" Mohammad Yone in [[Wrestling/ProWrestlingNOAH the promotion of the same name.]]
* Captain Wrestling/{{All Japan|ProWrestling}}, Ryoto Hama following the trend. Didn't last as long as either.

[[folder:Video Games]]
* Jack Frost (from the ''ShinMegamiTensei'' franchise) is the mascot of Creator/{{Atlus}} Corporation.
** While the monsters you meet in ''ShinMegamiTensei'' are based on mythologies, possibly because of Jack Frost status as a mascot, you will meet original Jack Frosts like King Frost, Black Frost, Ichigo Frost, B Hawaii Frost, Lemon Frost, Melon Frost, Mirukin Frost, Frost Five and Lucifrost.
** ''VideoGame/RaidouKuzunohaVsTheSoullessArmy'' has the dapperest Frost [[http://megamitensei.wikia.com/wiki/Raiho of them all.]]
* Until he was displaced by VideoGame/MegaManClassic and [[Franchise/StreetFighter Ryu]], VideoGame/CaptainCommando was the face of Creator/{{Capcom}}.
* Franchise/SonicTheHedgehog has been Creator/{{Sega}}'s mascot since 1991. VideoGame/AlexKidd is commonly remembered as having been Sega's mascot before Sonic, though [[VideoGame/FantasyZone Opa-Opa]] actually was used more often for cameos back then.
* VideoGame/PacMan, the face of his own franchise, and Creator/BandaiNamcoEntertainment's mascot for over 30 years now. He has had a few redesigns here and there but still manages to be one of their most popular characters.
* [[Franchise/SuperMarioBros Mario]] is essentially the face of Creator/{{Nintendo}}.
** [[Franchise/{{Pokemon}} Pikachu]] for The Pokémon Company.
** Franchise/{{Kirby}} for HAL Laboratory. Also, the [[http://img.gamefaqs.net/screens/c/c/4/gfs_28117_1_2.jpg Daschshund nestling three eggs]] on their logo, which according to them, is not actually supposed to be a dachshund, [[CallARabbitASmeerp but a made up creature]] incubating ideas.
* Mr. Pants officially for Creator/{{Rare}}. Unofficially, [[VideoGame/DonkeyKongCountry Donkey Kong and Diddy Kong]] back when Rare was still with Nintendo, and [[VideoGame/BanjoKazooie Banjo and Kazooie]]. As of the New Tens, [[VideoGame/{{Battletoads}} Rash]] seems to be taking over this role for the company.
* Creator/HudsonSoft's mascot is a tiny bee. The bee has shown up in several of Hudson's video games, including ''VideoGame/AdventureIsland'' and ''VideoGame/MilonsSecretCastle''. Aside from the logo bee, Hudson usually treats Bonk and Bomberman as their mascot characters.
* Neko-Arc (a comedic miniature {{catgirl}} form of ''VisualNovel/{{Tsukihime}}'''s main heroine) is the official mascot of Type Moon and the ''{{Franchise/Nasuverse}}''.
* Asagi serves as one for Creator/NipponIchi (along with the Prinnies mentioned above), as she makes a cameo in all of their games.
** Recently, it seems like they're trying to make [[MoeAnthropomorphism Nisa]] their new one.
* Unofficially, [[SamAndMax Max]] for Creator/LucasArts' adventure games.
* Creator/{{Compile}}'s cute mascot, Randar ([[SpellMyNameWithAnS or Lander]]), appeared in several of their games.
* Creator/{{Toaplan}} had a similar but more purple and less round mascot named Pipiru, who appeared at the end of ''VideoGame/ZeroWing'' and was hidden in ''VideoGame/OutZone'' and ''Truxton II''. Even after Toaplan went defunct, Pipiru briefly appeared in a cutscene in ''VideoGame/DonPachi''.
* [[VideoGame/FatalFury Terry]] [[VideoGame/TheKingOfFighters Bogard]] for {{Creator/SNK}}, originally, it was Athena.
* Creator/{{Konami}} tried in the late 1980s to establish Konami Man as their mascot. He never really caught on, though ''Konami VideoGame/WaiWaiWorld'' gave him the leading part and a DistaffCounterpart, Konami Lady. Konami Man still makes occasional cameos in ''Franchise/{{Castlevania}}'' games.
** Solid Snake and Simon Belmont also qualify, due to being the heroes of some of Konami's biggest franchises. After Konami fully absorbed Hudson Soft, Bomberman also served this role to an extent.
* The newely revived Kojima Productions revealed a character named [[http://www.polygon.com/2016/5/17/11692240/kojima-productions-logo-character-ludens-hideo-kojima Ludens]], he is also featured in it's new logo.
* The obscure company Asmik had the mascot Asmik-kun, called Boomer in the US.
* [[UsefulNotes/AmstradCPC Amstrad]]'s first-party label Amsoft named its mascot after executive Roland Perry. Roland became the star of eight mediocre to awful games, which never established any consistent model for drawing him.
* [[VideoGame/TeamFortress2 Heavy Weapons Guy]] is the face of Creator/{{Valve|Software}}, showing prominently in all their Meet the Team videos, and representing them in most third-party promotions and crossovers.
* VideoGame/{{Shantae}} for Creator/WayForwardTechnologies.
* In Japan, Creator/SonyComputerEntertainment has a mascot known as "Toro Inoue" (the Sony Cat). He's an anthropomorphic cat in a SuperDeformed style. Outside of Japan Sony has had more than temporary mascots (Franchise/CrashBandicoot probably being the most famous) but none really have been their official one.
* UsefulNotes/{{Xbox}} tried the cute variation with ''VideoGame/{{Blinx}}'' but the series ended up being a StillbornFranchise when the game was criticized for its clunky controls. [[Franchise/{{Halo}} Master Chief]] is considered the Xbox mascot now.
* A Japanese mobile game company COLOPL, Inc.'s mascot is [[ADogNamedDog Kuma the Bear]], appeared in many of their games.
* The Giant Intelligent Friendly Talking Spiders (GIFTS) are a company mascot for Spiderweb Software, showing up in every game of the ''{{VideoGame/Exile}}'' series, the ''{{VideoGame/Avernum}}'' remake series, and ''{{VideoGame/Nethergate}}''.

[[folder:Western Animation]]
* Creator/WarnerBros Animation has WesternAnimation/BugsBunny. Their Television Network also used Michigan J Frog as one.
* Bob and Larry from ''WesternAnimation/VeggieTales'' are featured on the Big Idea logo (the company that made this show).
* Creator/{{Nickelodeon}}: "[[WesternAnimation/SpongeBobSquarePants WHO LIVES IN A PINEAPPLE UNDER THE SEA?]]"
* WesternAnimation/MickeyMouse is undoubtedly one of the most famous mascots of all time, serving as the face of Creator/{{Disney}}.
** [[WesternAnimation/PeterPan Tinker Bell]] is also another famous mascot for the company.