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[[quoteright:347:[[Franchise/{{Pokemon}} http://static.tvtropes.org/pmwiki/pub/images/f49975589095ca85290b579a84d06c14.png]]]]

A character, creature, etc which is heavily associated with a fictional universe, to the point of being the (official or unofficial) {{mascot}}. This can be despite the presence of other creatures, characters, etc. In VideoGames, this tends to be a popular enemy (or unit) and can overlap with MascotMook. In other works the role can often fall to the TeamPet or another RidiculouslyCuteCritter or SmallAnnoyingCreature.

See {{Mascot}} for when this is used to advertise a product.

----
!!"Cute" Series Mascots:

[[foldercontrol]]

[[folder:Anime and Manga]]
* ''Anime/TenchiMuyo'' has the adorable cabbit (cat/rabbit) Ryo-Ohki, which has the ability to transform into a spaceship.
* Black Hayate and to a lesser extent Xiao May in ''Manga/FullmetalAlchemist''.
* Kon in ''Manga/{{Bleach}}''. He even [[LampshadeHanging points this out]].
* ''Manga/YuYuHakusho'': Puu!!!
* ''Manga/MagicKnightRayearth'': Pu pu-puuu! Mokona! (Also a mascot of sorts for ''Manga/XxxHOLiC'' and ''TsubasaReservoirChronicle'')
* ''Manga/KodomoNoOmocha'' has a ubiquitous bat/rabbit hybrid, appropriately named Babbit. It probably exists ''only'' for this trope.
* For ''LightNovel/FullMetalPanic'', there's Bonta-kun, with the entire [[Anime/FullMetalPanicFumoffu second season]] being named after the sounds he makes, "Fumoffu".
* For ''Anime/HeroicAge'' it's B-Navi. Be careful though, because it actually transforms into a gun used to fire the CoolShip's main weapon.
* In ''Anime/WelcomeToTheNHK!'' Sato {{lampshades}} this trope by saying "Every RPG needs a wimpy mascot character!" while beating up a lookalike for ''VideoGame/DragonQuest'''s Slimes.
** The series itself actually contains a ''de facto'' mascot in the form of that creepy-adorable dancing purple alien that is used as a personification for 'conspiracy'.
* ''Manga/{{Moyashimon}}'' has an unusual example: a cutesy, anthropomorphic ''Aspergillus oryzae'' spore.
* Sadaharu and Elizabeth from ''Manga/{{Gintama}}''. The series also parodies the whole mascot concept with Makoto-chan, the ill-advised, short-lived mascot of the Shinsengumi.
* Chibi-san from ''Manga/ChibisanDate''.
* Haro from the ''Franchise/{{Gundam}}'' franchise, despite not appearing in four of the seven {{Alternate Universe}}s.
* Kyubey from ''Anime/PuellaMagiMadokaMagica''. Its face and CatchPhrase appears everywhere in the fandom [[BlatantLies because of how cute and innocent it is.]] [=/=]人[[color:crimson:◕]]‿‿[[color:crimson:◕]]人[=\=]
* ''Anime/{{Pokemon}}'' features Pikachu as the ''de facto'' mascot for the animated series and (slightly less so) for the games.
* Agumon is something of an unofficial mascot for the ''Franchise/{{Digimon}}'' franchise, being featured as the partner of TheHero in [[Anime/DigimonAdventure two different]] [[Anime/DigimonSavers anime series]] and [[Manga/DigimonNext a manga]], and a prominent presence in most -- if not all -- video games and virtual pets.
* Suzuri from ''Manga/RideBack''. Unusual in that she's one of those rare cute sidekick-type characters who [[spoiler:not only dies during the series, but dies rather brutally (we don't see her head getting crushed; that happens off-screen. But we do see the [[GoryDiscretionShot blood on the asphalt]])]].
* Clara in ''[[Manga/{{Kuragehime}} Princess Jellyfish]]''.
* Odate Buta is so associated with ''Anime/{{Yatterman}}'' that when the live-action movie started getting posters, the first one just showed him looking out at the viewer. Nothing else was needed - he's ''that'' well-known and associated with ''Yatterman''.
* ''Manga/OnePiece'': Due to his popularity, Chopper has gradually become an icon for the series, to the point where it seems he and Luffy are the only characters
* ''Anime/GhostInTheShellStandAloneComplex'' has the Tachikomas, the world's cutest giant spider-tanks.
[[/folder]]

[[folder:Comic Books]]
* SquirrelGirl for the ''ComicBook/GreatLakesAvengers'' series. If anyone's going to appear in an "off-stage" comic to recap the plot, it'll be her.
[[/folder]]

[[folder:Literature]]
* ''Franchise/TheHitchhikersGuideToTheGalaxy'': Oddly enough, the promotional mascot for the Hitchhiker's universe (in the USA) is a little green guy that never appears in the books (or TV show, or movie, or radio show, or computer game...) themselves - though most fans consider Marvin to be the series' real mascot.
* The ''Literature/HarryPotter'' series has Hedwig, the title character's pet owl.
[[/folder]]

[[folder:Live-Action TV]]
* ''Series/DoctorWho'''s [[SapientShip sentient]] CoolShip, the TARDIS. Also he's had K9, who's lately moved to ''Series/TheSarahJaneAdventures''.
** To the point where when the Metropolitan Police tried to trademark the Police Box and sue the BBC for infringement, the judge ruled that the rights belonged the BBC, since they had been selling merchandise without any complaints for nearly ''40 years!''
* Cameron from ''Series/TheSarahConnorChronicles'' (also mentioned below.)
* The "Grr Argh" monster from ''Series/BuffyTheVampireSlayer'', who you may remember as the badly-drawn monster that appears after every credits sequence. Not only does Tara quote Mutant Enemy's mascot, it sums up [[TearJerker "Becoming"]] '''perfectly.'''
--> "Ooohhh, I need a hug."
* Ttark from ''KrattsCreatures''.
* Abby Sciuto, ''Series/{{NCIS}}''. Full stop.
* Tinker Bell for ''Series/WaltDisneyPresents''.
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/CheerleaderMelissa for [=ChickFight=], as far as promoting for the tournament/promotion. Also of [=ClickWrestle=] which is what [=ChickFight=]'s website became after it stopped being it's own promotion.
* Wrestling/JimCornette called Wrestling/JillianHall OVW's series mascot until she got implants and they leaked into her head.[[/folder]]

[[folder:Puppet Shows]]
* Kermit the Frog for TheMuppets. He was also the mascot of the Creator/JimHenson Company before Disney bought him out.
** ''SesameStreet'' has Elmo, also the mascot for the show's parent company Sesame Workshop. Big Bird used to fill this role before Elmo proved to be a massive merchandising success.
[[/folder]]

[[folder: Tabletop Games ]]
* ''TabletopGame/{{Mortasheen}}'' has [[http://www.bogleech.com/mortasheen/chainsawkid.htm Chainsaw Kid]], who's a bit more on the UglyCute (and, obviously, ChainsawGood) side of the spectrum.
* Goblins in ''TabletopGame/{{Pathfinder}}'' are another UglyCute example, overlapping with MascotMook.
[[/folder]]

[[folder:Toys]]
* Mametchi from the ''{{Tamagotchi}}'' toy line.
* ''Franchise/MyLittlePony'' has had Firefly for G1 and Pinkie for both G3 and G4.
[[/folder]]

[[folder:Video Games]]

* Missile the shiba-inu police dog has become this for the ''VisualNovel/AceAttorney'' series, despite initially only appearing once as an optional character. Similarly, Missile the pomeranian from ''VideoGame/GhostTrick'', which shares the same universe (and who is a major character).
* Twilly for ''VideoGame/AdventureQuest'' in particular and all the other Artix Entertainment games to a degree.
* Tran from ''BeatmaniaIIDX''.
* The ''VideoGame/{{Borderlands}}'' series has the Claptrap, who was the star of a web series promoting the first game and is often seen in advertisements and was eventually made a playable character in ''Videogame/BorderlandsThePreSequel''.
* Prinnies from ''Franchise/{{Disgaea}}'' and other NipponIchi games.
* The ''DragonQuest'' series has Slimes.
* ''VideoGame/DungeonsOfDredmor'' has the Diggles. Ye gads, the Diggles...
* Chickens in ''VideoGame/{{Fable}}''. Hell, ''VideoGame/FableIII'' starts with a chicken running around the city as an allegory for the rest of the game.
* Vault-Boy from ''VideoGame/{{Fallout}}''.
* ''Franchise/FinalFantasy'': [[HorseOfADifferentColor Chocobos]] and [[RidiculouslyCuteCritter Moogles]], and to a lesser extent, [[MetalSlime Cactaurs]], Cait Sith, and [[BossInMookClothing Tonberries]].
** The short, cute, big-eyed plant critters known as mandragora have achieved the status of ''VideoGame/FinalFantasyXI'' mascot both in official and unofficial works. In-game, there are numerous mandragora-themed equippable items to find, many of which have the ability to change the character's appearance to a mandragora. Mandragora have a prominent place in much of the official promotional artwork as well. The [[WikiRule first and most important fan-made wiki]] as well the unsanctioned third-party windower program both use the mandragora as a mascot as well. Mandragoras have even appeared as the game's contribution to other games in the same company, such as appearing as a summon in ''[[VideoGame/FinalFantasyDissidia Dissidia]]''.
* Rena is considered the mascot of ''VisualNovel/HigurashiNoNakuKoroNi''.
* The priring from ''{{Latale}}'', which was so cute it was made into a pet.
* On the cute side of mascots, there's VideoGame/MegaManClassic himself and the recurring Metool enemies, who appear in nearly every series in the franchise. There's also the Servbots for the VideoGame/MegaManLegends series, and Tron Bonne could also possibly count thanks to representing the Legends series in crossovers more than any other character.
* ''MetalSlug'' has the [[EverythingsSquishierWithCephalopods Mars People.]]
* Creator/{{Nintendo}}
** There's {{Mario}} the main character of the ''Franchise/SuperMarioBros'' series and its numerous spinoffs and Creator/{{Nintendo}}'s mascot as a whole.
** The fairies from ''VideoGame/TheLegendOfZelda'', Navi and her ball-of-light kin in particular. They tend to be used as menu cursors.
** Mr. Saturn for the ''VideoGame/{{MOTHER}}'' series, the race of childish wacky creatures featured first in ''MOTHER 2''/''[=EarthBound=]''. ''[[{{Catchphrase}} "Boing!"]]''
** ''{{Pikmin}}'' has, obviously, the Pikmin; the little cute race of PlantAliens that the game centers around.
** [[{{Franchise/Kirby}} Kirby]], can easily be considered the unofficial mascot of HAL Laboratory.
** ''VideoGame/AnimalCrossing'' has Tom Nook, K.K. Slider, and Mr. Resetti, who are respectively the Tanooki shopkeeper, the canine singer, and the cheat-hater mole. Isabelle from ''Animal Crossing: New Leaf'' is starting to pick up steam as another mascot for ''Animal Crossing'' after her appearance in ''Super Smash Bros. 3DS/Wii U'' and a playable appearance in ''Mario Kart 8''.
** ''Franchise/{{Pokemon}}''
*** Pikachu became this for the franchise as a whole. Being one of the only available [[ShockAndAwe electric]] type Pokémon before [[ElementalRockPaperScissors Cerulean City]] helped solidify its status over the original intended mascot Clefairy. As a nod to Pikachu's status as mascot, every generation since has its own electric rodent meant to resemble Pikachu. [[FunSize Pichu]] and [[MakingASplash Marrill]] are Johto's, [[TagTeamTwins Plusle and Minun]] are Hoenn's, [[NuttySquirrel Pachirisu]] is Sinnoh's, [[NotQuiteFlight Emolga]] is Unova's, and [[OurFairiesAreDifferent Dedenne]] is Kalos's.
*** Each successive generation of Mons has a lesser, ambiguously official mascots for that generation (and its remakes) alone. They are usually one of the first to be introduced for that generation: Togepi, Snubbull, Slowking, and Elekid for ''VideoGame/PokemonGoldAndSilver''; Blaziken, Gardevoir, and Absol for ''VideoGame/PokemonRubyAndSapphire''; Lucario for ''VideoGame/PokemonDiamondAndPearl''; Zoroark for ''VideoGame/PokemonBlackAndWhite''; and Greninja for ''VideoGame/PokemonXAndY''.
*** The series also has "Version Mascots" which are the Mons that appear on the front cover of each version. Usually they're the [[OlympusMons Legendary Pokémon]] that can be caught in the game.
** ''VideoGame/CustomRobo'' has [[JackOfAllStats the Ray series]] of Shining Fighter class robos, one of which represented the franchise in ''VideoGame/SuperSmashBros Brawl''.
** While ''VideoGame/{{Splatoon}}'s'' Inklings are highly customizable, the orange female Inkling takes front and center in several trailers and pieces of official artwork, with her squid form acting as the game's symbol. She is sometimes accompanied by a blue male Inkling as her rival as well.
** ''Nintendo Power'' magazine had Nester, and the Famicom Disk System had a critter called Disk-kun, who appeared on the title screen of ''Smash Ping Pong'' and starred in the last-ever FDS game, ''Janken Disk Shiro''.
* Rappies from the ''PhantasyStar'' series.
* ''VideoGame/{{Portal}}'' has the very friendly CompanionCube, which will not threaten to stab you. It's so popular that Valve's made plushies and fuzzy dice in its image. The [[EverythingIsAnIPodInTheFuture iPod-esque]] turrets might even have a stronger claim to the title, appearing in Creator/{{Valve|Software}} promotional materials even outside the ''Portal'' franchise, and getting a much greater and more varied role in the sequel.
* Carbuncle in the ''VideoGame/PuyoPuyo'' series.
* ''RagnarokOnline'' had Porings, in a very forcing way.
* ''VideoGame/{{Robopon}}'' has Sunny.
* Jack Frosts from the ''Franchise/ShinMegamiTensei'' and ''VideoGame/{{Persona}}'' series got so popular that Creator/{{Atlus}} chose them as their official mascot.
* The Grox from {{Spore}}.
* ''VideoGame/StarWarsTheOldRepublic'' has seemingly adopted Blizz as their unofficial mascot. He's a rocket launcher wielding, Jawa, ''[[PintsizedPowerhouse tanking]]'' companion of the Bounty Hunter class.
* Kero the frog and Grey the alien in ''[[TokimekiMemorial Tokimeki Memorial 2]]''.
* Rabites from the ''VideoGame/WorldOfMana'' series.


[[/folder]]

[[folder:Web Comics]]
* Dust Puppy from ''Webcomic/UserFriendly''.
* Shelley Winters in ''Webcomic/ScaryGoRound''. After her introduction, she slowly [[SpotlightStealingSquad became the main character]] and the emblem of the comic. Even after ''Webcomic/ScaryGoRound'' ended, she still appears in its successor ''Webcomic/BadMachinery'''s banners and the artist's blog.
* ''Webcomic/TheOrderOfTheStick'': parodies this trope as it occurs in [=JRPG=]s [[http://www.giantitp.com/comics/oots0388.html Here]].
[[/folder]]

[[folder:Web Original]]
* P. Monkey in ''{{lonelygirl15}}''.
* [=HTMLvis=] was something of an unofficial mascot for the original ''MaddisonAtkins''; fittingly, he returned after the ContinuityReboot.
* ''OpenBlue'''s SuperDeformed Cthulhu CaptainErsatz, "Kukulu".
* Roboshi, TheKirk of the [[http://askponiboorucrufavers.tumblr.com/ Ponibooru Crufavers]] Blog/AskAPony blog, is considered this for [[Website/{{Ponibooru}} the site itself]].
** Ponibooru also has another less well known mascot OC (seen [[http://derpibooru.org/20923 here]]) who is occasionally shipped the above.
[[/folder]]

[[folder:Western Animation]]
* Goddard from ''WesternAnimation/TheAdventuresOfJimmyNeutronBoyGenius''
* Snap from ''WesternAnimation/ChalkZone''
* ''WesternAnimation/HappyTreeFriends'' has Cuddles(to the extent Giggles, Toothy, and Petunia).
* ''WesternAnimation/KaBlam'''s own Henry and June (they were even the mascots for [[{{Nickelodeon}} their own channel]] at one point.)
* ''WesternAnimation/KimPossible'': [[TeamPet Rufus]] the naked mole rat.
* Bugs Bunny from ''WesternAnimation/LooneyTunes''.
* Derpy Hooves from ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' and, to a larger extent, the "brony" community.
** Pinkie Pie is also one.
* Pinkie Pie, and to a lesser extent Minty, were considered the mascots of ''MyLittlePonyG3''.
* Silkie, the Mutant Silkworm of the ''WesternAnimation/TeenTitans'' animated series.
* Porkchop from ''WesternAnimation/{{Doug}}''
* T.J. from ''WesternAnimation/{{Recess}}'', and to an extent, Spinelli and Gus.
* Cosmo and Wanda from ''WesternAnimation/TheFairlyOddparents''
* Appa and Momo from ''WesternAnimation/AvatarTheLastAirbender''.
[[/folder]]

!!"Non Cute" Series Mascots:

[[folder:Anime and Manga]]
* ''Manga/AttackOnTitan'' has the [[TheHeavy Colossal Titan]] as the most recognizable character from the series, and used in numerous merchandise and public appearances. Sometimes, it is played straight as a 60-meter skinless horror. Other times, however, it's either an UglyCute Chibi or a dude in a costume that behaves in a comical fashion (nicknamed "Kyojin-kun" or "Giant-kun").
* In Anime/{{Free}} Iwatobi-chan is the protagonists' hometown mascot. It's a [[UglyCute distinctive]] rock-headed bird-like... thing, popular among fans as a decal.
[[/folder]]

[[folder:Film]]
* Darth Vader for ''Franchise/StarWars'', though mascot duties have also been passed around to Yoda, the Clone and Stormtroopers, Darth Maul, and (especially in the franchise's early days) R2-D2 and C3-PO. Even the Death Star is something of an icon for the franchise.
* Possibly Gollum for the ''Film/LordOfTheRings'' movies.
* The UglyCute Slimer and the Stay Puft Marshmallow Man in ''Film/{{Ghostbusters}}''. In universe, it's explained that Stay Puft is the mascot for a brand of marshmallows and the star of his own cartoon TV series. The "NO-GHOST" company logo also serves as a mascot.
* For the ''{{Terminator}}'' series, Arnold's iconic face has been etched into our collective memories. The metallic skull of the T-800 Terminator would also count as iconic. Also, [[SummerGlau Cameron]] is the iconic character for ''Series/TheSarahConnorChronicles'' spin-off. (The last one isn't in the "non-cute" category, but never mind.)
* Ash Williams for the ''Franchise/EvilDead'' films, making it one of the few horror movie franchises known more for its hero than its [[VillainBasedFranchise villain]].
* ''ThePinkPanther'' had an AnimatedCreditsOpening with the titular diamond's flaw visualized as what it's said to resemble -- a pink panther. The animated character was so popular that he got his own series of animated shorts in addition to becoming the mascot for the movie series, even as ArtifactTitle set in.
* The ''TyrannosaurusRex'' for the ''Franchise/JurassicPark'' franchise (its skeleton being the franchise's icon proper).
[[/folder]]

[[folder:Live-Action TV]]
* Kamen rider#1 for the ''Franchise/KamenRider'' series.
* Akaranger and also Akared for the ''Franchise/SuperSentai'' franchise
[[/folder]]

[[folder:Professional Wrestling]]
* Wrestling/ElSanto and, to a lesser extent, Blue Demon for Wrestling/{{CMLL}}, each having their own "Legend" {{Tournament| Arc}} annually.
* Dr. Cube for Wrestling/KaijuBigBattel. He's the BigBad, in case you're wondering.[[/folder]]

[[folder: Tabletop Games]]
* ''Videogame/MechWarrior'': The Timber Wolf / [[ReportingNames Mad Cat]] [[HumongousMecha [=BattleMech=]]] for the video game series and arguably the whole ''Tabletopgame/BattleTech'' universe. Completely deserved, as mecha don't get any cooler than the Timber Wolf. [[spoiler:(And calling it the Mad Cat among the wrong group of fans will get you labeled a [[FantasticSlurs stravag freebirth]].)]] The second most iconic mech is the Atlas, a massive [[RageHelm skull-faced]], [[ShouldersOfDoom broad-shouldered]] death machine often depicted ripping enemy battlemechs limb from limb. The Atlas is generally used as the mascot for the Succession Wars Era, while the Mad Cat is the mascot of the post-Clan Invasion era.
* Warforged fill this role for the ''TabletopGame/DungeonsAndDragons'' setting TabletopGame/{{Eberron}}.
* The Lady of Pain for the ''TabletopGame/{{Planescape}}'', setting; her ominous face with her cold stare is on the cover of every product.
* ''TabletopGame/{{Warhammer 40000}}'': The SpaceMarines are the main mascots. Especially the Ultramarines, who appear in most of the promotional artwork and the starter set; they are even called "poster boys" by players of other armies.

[[/folder]]

[[folder:Theater]]
* Creator/CirqueDuSoleil shows often start with a stylized logo in print ads and at their website, but eventually switch to a memorable supporting character (or representative of a memorable character group) to serve as the show's face. This is particularly important with the Las Vegas resident shows, since as many as eight different shows are running there at one time; a well-chosen mascot helps establish the style/tone that makes the production distinct from its sisters.
** ''Theatre/LeCirqueReinvente'' and ''Theatre/{{Fascination}}'' -- The King of Fools.
** ''Theatre/{{Mystere}}'' -- The Red Bird (the EnsembleDarkhorse dancer).
** ''Theatre/{{Alegria}}'' -- A Nymph.
** ''Theatre/{{Quidam}}'' -- The Target (one of the heroine's sidekicks).
** ''Theatre/{{O}}'' -- The Zebras.
** ''Theatre/LaNouba'' -- The Green Bird (another EnsembleDarkhorse dancer).
** ''Theatre/{{Dralion}}'' -- Yao (one of the four gods).
** ''Theatre/{{KA}}'' -- The Twins.
** ''Theatre/TheBeatlesLOVE'' -- Sergeant Pepper.
** ''Theatre/{{KOOZA}}'' -- TheTrickster.
** ''Theatre/{{Zarkana}}'' -- Tarantula the spider woman.
[[/folder]]

[[folder:Video Games]]

* Thorn from ''VideoGame/{{Destiny}}''. An unusual example in that it's a gun, not a sentient being. [[EvilWeapon We think?]] It's appeared on a lot of posters for Destiny, and was highly publicized by the devs before the game's release, up to and including some of them carrying a prop of it across Europe. It's easy to see why they'd use it to capture the public imagination - the thing looks weird, and Obviously Evil. Plus, it captures the CosmicHorrorStory aspects of the game rather well.
* The Big Daddy from ''Franchise/{{Bioshock}}''.
* Max Damage from the ''VideoGame/{{Carmageddon}}'' series.
* Capcom
** Morrigan from ''{{Darkstalkers}}'' is popular enough to be the series' biggest representative in [[CapcomVsWhatever Capcom's various crossover games]] (though Felicia takes a close second.)
** On the "non-cute" side side of ''Franchise/MegaMan'' mascots, there's [[VideoGame/MegaManX Ze]][[VideoGame/MegaManZero ro]] and the Sniper Joes.
** Ryu, who doubles as the SeriesMascot for ''Franchise/StreetFighter'' and the face of {{Capcom}}'s fighting game division.
* ''VideoGame/CommandAndConquer'' series: The [[TankGoodness Mammoth Tank]]. Also The Commando and Agent Tanya.
* The [[LargeAndInCharge Green]] [[PersonWithTheClothing Beret]] for ''VideoGame/{{Commandos}}''. Interestingly, he is a rare example of series mascot who is the main character.
* The Cacodemon for ''VideoGame/{{Doom}}'', even becoming the official mascot for Doomworld, the biggest Doom fansite.
* ''VideoGame/DungeonKeeper'' has the Horned Reaper, along with the Dark Mistress.
* Headcrabs from ''VideoGame/HalfLife''.
* Master Chief for ''Franchise/{{Halo}}''
* The [[GasMaskMooks Gas Mask]] Helghan troopers in ''VideoGame/{{Killzone}}''.
* Marco Rossi from ''VideoGame/MetalSlug''
* The Creeper from ''VideoGame/{{Minecraft}}''
* The [[TheUndead spectral]] {{ninja}} Scorpion has gradually become the mascot of the ''Franchise/MortalKombat'' series. Sub-Zero is a close second, being the first "[[PaletteSwap ninja]]" that the developers created. Scorpy and Subby have been the default fighters for player 1 and 2 respectively since ''Deadly Alliance''.
** Liu Kang can also be considered the mascot of the series, being the [[VideoGame/MortalKombat1 longest-running]] [[VideoGame/MortalKombat2 protagonist]] [[VideoGame/MortalKombat3 by]] [[VideoGame/MortalKombat4 far]]. His ability to shape-shift into a dragon evokes the iconic logo after all; even [[VideoGame/MortalKombatAnnihilation before]] said dragon was [[VideoGame/MortalKombat9 redesigned]] from klassic green to chrome black.
** As of ''Mortal Kombat 2011'', a Scorpion look-alike serves as the figure on the logo for Netherrealm Studios. Given his popularity among fans and the developers (specifically Ed Boon), it was only a matter of time.
* Nintendo
** Anna from ''{{Fire Emblem}}'', who has appeared in all games to date except ''Fire Emblem: Gaiden''. Despite being in the series for so long her only time she becomes playable is ''{{Fire Emblem Awakening}}''.
*** Marth, as well. Being the first Lord of the series, he is well-associated with ''Fire Emblem'' even though he isn't featured in all of the games. As far as ''VideoGame/SuperSmashBros'' is concerned, Marth representing ''Fire Emblem'' is akin to Mario representing the ''Super Mario'' series, Link for ''The Legend of Zelda'', and Pikachu for ''Pokémon''.
** [[MemeticBadass Captain Falcon]] of the ''VideoGame/{{F-Zero}}'' series.
** ''VideoGame/{{Metroid}}'': The eponymous energy-sucking, flying fanged jellyfish aliens of the series. Very young infants are UglyCute, though.
* Pyramid Head for the entire ''VideoGame/SilentHill'' series.
* ''VideoGame/SuperRobotWars'': The [[CombiningMecha SRX]] is the mascot of the series and Banpresto in general. It has a head shaped like the company logo, and its GameBreaker upgraded form is even named ''Banpreios''!
* The Fiend from ''VideoGame/{{Quake}}'' was the mascot for Id Software in the latter half of TheNineties.
* [[BigBad Nightmare]] for the ''[[VideoGame/SoulSeries Soul]]'' series; ironically, while Nightmare represents the series' evil sword [[ArtifactOfDoom Soul Edge]], most installments in the series (and all installments featuring Nightmare himself) are named after Soul Edge's heroic counterpart Soul Calibur.
** Soul Edge is probably the real mascot. Though the name of the games is now ''Soulcalibur'', the Soul Edge is still by far the central character.
** Some of this is made nil by the fact that Nightmare is Soul Edge/Inferno's host (and in ''SCIII'' and ''SCIV'', [[AnimatedArmor Nightmare was literally the living incarnation of Soul Edge]]). Nightmare, however, was featured on the Project Soul logo from ''SCIII'' up to ''SCV'' (wherein the logo was redesigned to show a re-imagining of the Soul Embrace from ''SCIII'', which was then changed back to the original logo starting with the ''SCII HD Online'' re-release) and is essentially the central antagonist of the series starting in his ''Soulcalibur'' debut (Soul Edge/Inferno is the ''de facto'' BigBad), making Nightmare's claims have a bit more weight to them.
* The [[TheBigGuy Heavy Weapons Guy]] for ''VideoGame/TeamFortress2''.
* The Koala in ''Franchise/TokimekiMemorial: Forever with you''.
* [[MonsterClown Needles Kane]] and his flaming clown head ice cream truck in ''VideoGame/TwistedMetal''.

[[/folder]]

[[folder:Web Original]]
* ''Wiki/SCPFoundation'': [[http://www.scp-wiki.net/scp-682 SCP-682]], a unkillable, [[HealingFactor regenerating]] giant reptile which (temporarily) [[AdaptiveAbility adapts to any new form of attack]] and who wants to [[OmnicidalManiac kill all Earth life]]. A typical mascot for the Wiki/SCPFoundation, then.
** Any other SCP with lethal effects will, sooner or later, be suggested or tried as a way to kill SCP-682 ([[JokerImmunity Either it won't work, or it would be impractical or far too dangerous to try]]), and any SCP with a variable output will produce something related to it. (A scale model, or its home phone number, say.)
** Able could also qualify.
* Website/{{Newgrounds}} has VideoGame/{{Pico}}.
* Serperior for the LetsPlay/MarioPartyTV series, because it's [[LuckyBastard Mr.]] [[VillainProtagonist Doom]]'s favorite Pokemon.
* The WWWF Grudge Match had Mr. T, who won the honor in a match with Mr. Clean, and then kept it in a match with Jesse Ventura.
[[/folder]]

[[folder:Western Animation]]
* ''WesternAnimation/StarWarsTheCloneWars'' tends to use the Clone Troopers.
* Optimus Prime in almost every ''{{Transformers}}'' incarnation. Though since the live-action movie [[KidAppealCharacter Bumblebee]] has started giving him a run for his money.
* Eric Cartman from ''WesternAnimation/SouthPark''.
* Bart Simpson was the first big mascot for ''TheSimpsons'' (remember all the t-shirts from the 90's with "Ay Caramba" and "Don't Have A Cow, Man!", not to mention [[http://en.wikipedia.org/wiki/Do_the_Bartman "Do The Bartman"]]?) Eventually the position was taken over by Homer instead.
* ''WesternAnimation/FilmationsGhostbusters'' have Belfry the pink bat, the [[CoolCar Ghostbuggy]], Prime Evil, the series BigBad (arguably), and Tracy, the gorilla.
[[/folder]]

!!Company Mascots:

[[folder:Anime and Manga]]
* ''Franchise/{{Gundam}}'': Haro (or multiple Haros) is/are the mascot of both the ''Franchise/{{Gundam}}'' franchise and for the company {{Sunrise}}.
* ''Anime/MyNeighborTotoro'': Totoro plays this role for StudioGhibli.
* [[Manga/DragonBall Goku]] for ''Magazine/ShonenJump''.
[[/folder]]

[[folder:Comic Books]]
* {{Spider-Man}} and {{Wolverine}} for MarvelComics.
** In recent years ComicBook/CaptainAmerica and ComicBook/IronMan have started filling this role.
* Franchise/{{Superman}} and Franchise/{{Batman}} for DCComics.
** There's also [[http://en.wikipedia.org/wiki/Johnny_DC Johnny DC]].
[[/folder]]

[[folder:New Media]]
* The [[{{Imageboards}} 2ch]] [[EverythingsCuterWithKittens cats]], particularly [[{{Troll}} Mona]].
[[/folder]]

[[folder:Video Games]]
* Jack Frost (from the ''ShinMegamiTensei'' franchise) is the mascot of {{Atlus}} Corpora.
** While the monsters you meet in ''ShinMegamiTensei'' are based on mythologies, possibly because of Jack Frost status as a mascot, you will meet original Jack Frosts like King Frost, Black Frost, Ichigo Frost, B Hawaii Frost, Lemon Frost, Melon Frost, Mirukin Frost, Frost Five and Lucifrost.
** ''RaidouKuzunohaVsTheSoullessArmy'' has the dapperest Frost [[http://megamitensei.wikia.com/wiki/Raiho of them all.]]
* Until he was displaced by VideoGame/MegaManClassic and [[Franchise/StreetFighter Ryu]], VideoGame/CaptainCommando was the face of Creator/{{Capcom}}.
* Franchise/SonicTheHedgehog has been Creator/{{Sega}}'s mascot since 1991. VideoGame/AlexKidd is commonly remembered as having been Sega's mascot before Sonic, though [[VideoGame/FantasyZone Opa-Opa]] actually was used more often for cameos back then.
* VideoGame/{{Pac-Man}}, the face of his own franchise, and Creator/{{Namco|Bandai}}'s mascot for over 30 years now. He has had a few redesigns here and there but still manages to be one of their most popular characters.
* [[Franchise/SuperMarioBros Mario]] is essentially the face of Creator/{{Nintendo}}.
** [[{{Pokemon}} Pikachu]] for Game Freak.
** Franchise/{{Kirby}} for HAL Laboratory. Also, the [[http://img.gamefaqs.net/screens/c/c/4/gfs_28117_1_2.jpg Daschshund nestling three eggs]] on their logo (which according to them is not actually supposed to be a dachshund, [[CallARabbitASmeerp but a made up creature]] incubating ideas).
* Mr. Pants officially for Creator/{{Rare}}. Unofficially, [[VideoGame/DonkeyKongCountry Donkey Kong and Diddy Kong]] back when Rare was still with Nintendo, and [[BanjoKazooie Banjo and Kazooie]].
* Creator/HudsonSoft's mascot is a tiny bee. The bee has shown up in several of Hudson's video games, including ''VideoGame/AdventureIsland'' and ''VideoGame/MilonsSecretCastle''.
* Neko-Arc (a comedic miniature {{catgirl}} form of {{Tsukihime}}'s main heroine) is the official mascot of Creator/TypeMoon and the ''{{Nasuverse}}''.
* Asagi serves as one for Creator/NipponIchi (along with the Prinnies mentioned above), as she makes a cameo in all of their games.
** Recently, it seems like they're trying to make [[MoeAnthropomorphism Nisa]] their new one.
* Unofficially, [[SamAndMax Max]] for {{Lucasarts}}' adventure games.
* Creator/{{Compile}}'s cute mascot, Randar ([[SpellMyNameWithAnS or Lander]]), appeared in several of their games.
* Creator/{{Toaplan}} had a similar but more purple and less round mascot named Pipiru, who appeared at the end of ''VideoGame/ZeroWing'' and was hidden in ''VideoGame/OutZone'' and ''Truxton II''. Even after Toaplan went defunct, Pipiru briefly appeared in a cutscene in ''VideoGame/DonPachi''.
* [[VideoGame/FatalFury Terry]] [[VideoGame/TheKingOfFighters Bogard]] for {{SNK}}, originally, it was Athena.
* Creator/{{Konami}} tried in the late 1980s to establish Konami Man as their mascot. He never really caught on, though ''Konami VideoGame/WaiWaiWorld'' gave him the leading part and a DistaffCounterpart, Konami Lady. Konami Man still makes occasional cameos in ''Franchise/{{Castlevania}}'' games.
** Solid Snake and Simon Belmont also qualify, due to being the heroes of some of Konami's biggest franchises.
* The obscure company Asmik had the mascot Asmik-kun, called Boomer in the US.
* [[UsefulNotes/AmstradCPC Amstrad]]'s first-party label Amsoft named its mascot after executive Roland Perry. Roland became the star of eight mediocre to awful games, which never established any consistent model for drawing him.
* [[VideoGame/TeamFortress2 Heavy Weapons Guy]] is the face of Creator/{{Valve|Software}}, showing prominently in all their Meet the Team videos, and representing them in most third-party promotions and crossovers.
* {{Shantae}} for Creator/WayForwardTechnologies.
* In Japan, Creator/SonyComputerEntertainment has a mascot known as "Toro Inoue" (the Sony Cat). He's an anthropomorphic cat in a SuperDeformed style. Outside of Japan Sony has had more than temporary mascots (Franchise/CrashBandicoot probably being the most famous) but none really have been their official one.
* Main/{{Xbox}} tried the cute variation with ''VideoGame/{{Blinx}}'' but the series ended up being a StillbornFranchise when the game was criticized for its clunky controls. [[Franchise/{{Halo}} Master Chief]] is considered the Xbox mascot now.
* A Japanese mobile game company COLOPL, Inc.'s mascot is [[ADogNamedDog Kuma the Bear]], appeared in many of their games.
* The Giant Intelligent Friendly Talking Spiders (GIFTS) are a company mascot for Spiderweb Software, showing up in every game of the ''{{VideoGame/Exile}}'' series, the ''{{VideoGame/Avernum}}'' remake series, and ''{{VideoGame/Nethergate}}''.
[[/folder]]

[[folder:Western Animation]]
* {{Disney}}:
** M-I-C, K-E-Y, M-O-U-S-E!
** To a (much) lesser extent, [[PeterPan Tinkerbell]]; [[WaltDisney Walt]] used her has the mascot for some of the series he hosted as well as the original ad campaigns for Disneyland (This was at ABC's insistence - they didn't want the project to take Mickey down with it if it tanked).
* ''WarnerBros''
** WesternAnimation/BugsBunny.
* {{Pixar}}: Luxo Jr. the lamp. ''WesternAnimation/ToyStory'''s Buzz Lightyear also qualifies, being the most popular Pixar character.
* ''WesternAnimation/DespicableMe'': Gru's [[MascotMook yellow, genetically-engineered, walking, talking LEGO head]] AdorableEvilMinions.
* [[http://static.neatorama.com/images/2008-11/dreamworks-logo.jpg The kid on the moon]] in the Dreamworks logo.
[[/folder]]

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