Creator / SNK

"The Future Is Now."
Company Motto, 1986-2001, 2016-

SNK, an acronym for Shin Nihon Kikaku 『新日本企画』 (Japanese for "New Japan Project"), is one of the better known video game companies. Besides developing arcade games dating back to 1978, SNK is also responsible for the Neo Geo home console, as well as the short-lived Hyper Neo Geo 64 and portable Neo Geo Pocket. The company's legal and trading name became SNK in 1986. It also possesses a unique story of collapse and rebirth: After things started to look bad in the beginning of 2000, SNK was forced to declare bankruptcy in 2001 and sold many of its rights to various companies. Eventually, with hard work and effort, its CEO, Eikichi Kawasaki, eventually gathered up many of its former rights and employees and rebuilt SNK, now named SNK Playmore. Kawasaki was the company's largest shareholder until August 2015, when his shares (along with his wife's) were bought over by a Chinese video game company. In April 2016, SNK Playmore announced that they were changing their name back to SNK, and brought back their old motto as shown above.

SNK is mostly known for its fighting games and was once the biggest rival of Capcom in that field; this rivalry was embodied in the SNK vs. Capcom SNK vs. Capcom crossover series. Their fighting game bosses have a reputation for being extremely harder than their rival companies' counterparts, thus making them the Trope Namer for SNK Boss. To casual observers, SNK's 2D fighters were mere imitators of the Street Fighter series, but this is not the case. The combat systems are totally different, with SNK's Art of Fighting series introducing the whole concept of the super special move that would go onto to become a fighting game staple. Also, although both employed luxuriously rich, detailed 2D visuals, SNK's backgrounds were more expressive, and often filled with comic touches. It's also worth pointing out that staff have switched between the Capcom and SNK camps over the years, with original Street Fighter creators Takashi Nishiyama and Hiroshi Matsumoto going onto to work at SNK, notably creating the Fatal Fury and The King of Fighters series, while famed illustrator Shinkiro as well as lesser known Senri Kita note  started at SNK but now work for Capcom. Daisuke Ishiwatari, known best for his work on Guilty Gear and BlazBlue, was also employed under SNK as part of the team developing The Last Blade. If you look at his work (and sometimes squint), you can see more than a few nods to SNK's properties.

Has nothing to do with Attack on Titan (which has the Japanese name of Shingeki no Kyojin), despite sharing the same initials. Fans of the video game company have taken to using the company's new name (SNK Playmore) because of the potential confusion.

Consoles made:

  • Neo Geo (1990–2004)
  • Neo Geo CD (1994–1997)
  • Neo Geo Pocket (1998–1999)
  • Neo Geo Pocket Color (1999–2001)

Games developed:

Fighting games


Tropes present in many SNK games:

  • American Kirby Is Hardcore - Compare the American box art and flyers of some earlier releases to their Japanese counterparts. Check out the artwork for Athena and Psycho Soldier, for example.
  • Audio Adaptation - SNK, mostly prior to their bankruptcy, seemed rather fond of these, to the point that they likely outnumber any other fighter-producing company in volume. Several of their more recognizable fighting series have a few drama CDs to their name, KOF in particular. Most serve to further characterize SNK's rather extensive rosters and add depth to their particular 'verses, but some, such as Neo Geo DJ Station, opt for meta humor by employing fourth wall breaking, Medium Awareness, and large doses of Lampshade Hanging.
  • Author Appeal - SNK Bosses and Dream Match Games. This company seems to love making them, especially the former.
  • Fanservice - From full to none and everything in between. Also a pioneer of fighting game manservice.
    • They've got the non-sexual fanservice covered just as well, if not even better.
  • Follow the Leader - A lot of SNK's pre and early Neo Geo games were clones of what was popular at the time. Compare Final Fight and Burning Fight, Xevious and Alpha Mission, Hang-On and Riding Hero, Twin Hawk (or, depending which way you look at it, the 19XX series) and Ghost Pilots... etc.
  • Foil: Usually to Capcom, but at around 2015-2016, they become this to Konami. SNK was known for its shaky history, including its bankruptcy and rebirth as SNK Playmore, while Konami was a steadier company with a lot of A-Games. However, around that year, Konami came into under fire of ire by fans and other developers alike due to controversial decisions and the move to Pachinko business, abandoning the A-Grade video game businesses. On the contrary, SNK Playmore instead abandons their Pachinko venture and makes a full return to video game development to the point of returning to their old name (just SNK) and logo, and continues to improve The King of Fighters XIV, which suffered lackluster reception on its earlier graphics showcase, now it's considered improving a lot and even matching Capcom's fighting juggernaut Street Fighter V. SNK has been considered by some as 'Anti-Konami' this way.
  • Gratuitous English - Especially in the Samurai Shodown games.
  • Notable Original Music - Overlaps with Awesome Music to enough of an extent that it has its own page.
  • Nintendo Hard - These guys are probably outdone only by Nintendo themselves and Atlus (and if you're willing to stretch the lines, maybe Capcom).
  • Rouge Angles of Satin - The game Mutation Nation has the Big Bad saying "How dare you beat me! Hear is your graveyard."
  • Rule of Symbolism - SNK's first notable fighting game, Fatal Fury, introduces the city of Southtown. The bulk of the Fatal Fury and Art of Fighting series take place in Southtown, detailing and developing it, pretty damn believably at that. The final game of the original SNK, The King of Fighters 2000, ends with Southtown being blown up.
    • And in 2003, Southtown was shown to have recovered from the Zero Cannon's attack, symbolic of SNK's resurrection as SNK Playmore. The Maximum Impact Spin-Off series also takes place in the resurrected Southtown.
    • With the exception of KOF '99, Kyo (with or without the rest of the Japan Team) always had a theme with the word "Esaka" in it during KOF's pre-bankruptcy run. Esaka is a train station in Osaka near the site where SNK's headquarters resided (technical first stop of the Midosuji line that hits all the major stops in the city), and when SNK went bankrupt, they moved out of the building. Thus, Esaka was interchangeable with SNK to their fans. In 2000, the swan song of the old SNK, Kyo receives a heartful, emotional ballad known as "Goodbye Esaka." They might as well just called it "Goodbye SNK" for all it's worth.
  • Scenery Porn - A frequent element in their 2D titles. While biased, it should be said that Kotaku's listing of "The Best Animated Backgrounds of 2D Fighting Games" exclusively featured SNK's offerings.
  • SNK Boss - Known amongst fighting games fans as "SNK Boss Syndrome." And for a good reason.