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- Fai, Kurogane, and Fei Wang Reed are the only new main characters in Tsubasa -RESERVoir CHRoNiCLE-, the rest being Alternate Universe versions of characters from other CLAMP works, or from ×××HOLiC, a sister manga by all intents and purposes, being the stories simultaneous (as much as the setting allows) and deeply intertwined.
- Pretty Cure:
- As per Word of God, Tohru in Miss Kobayashi's Dragon Maid was created by throwing together whatever characteristics Cool-Kyou Shinsha thought would be cool, unlike the rest of the dragons (who are taken from various mythologies).
- Yu-Gi-Oh!: The ZEXAL anime only introduced 46 of the 100 Emperor's Key Numbers and the manga, which is a completely different continuity, introduced only 24 new Numbers. 22 of the remaining 30 Numbers have been introduced by the OCG, and the other 8 unknown Numbers will be eventually revealed later.
- A well known Greater-Scope Villain example is the Anti-Monitor from DC's Crisis on Infinite Earths. There were some new heroes as well—Pariah, Harbinger, the Monitor, Alex Luthor, Superboy-Prime, Lady Quark, and Doctor Light—but, with the exception of Doctor Light, they faded quickly after the event ended, only brought up when the writer wished to remind the readers of Crisis. Or in the case of Superboy-Prime, to make a Face–Heel Turn and become a recurring Big Bad in his own right.
- Similar with '90s Greater-Scope Villains — DC's Imperiex and Marvel's Onslaught.
- The DC vs. Marvel/Marvel vs. DC crossover had a new character named Access. As he's co-owned by the two companies, he isn't used very often.
- Another villainous Marvel Comics example is The Beyonder, from Secret Wars and Secret Wars II.
- Lampshaded in Marvel's anthology Wha... huh?'s Identity Crisis parody — Identity Girl says she was created just because of that one.
- Neron of DC's Underworld Unleashed. And the new hero is — Trickster. Yes, the reform of a longstanding villain. On one hand, outwitting a devil is probably the best stunt he could have pulled off; on the other hand, he doesn't want to go somewhere warm after he dies, after pulling that off. And Neron, despite being an obvious plot device to beef up lack-lustre villains, has since made several appearances.
- In Final Crisis by DC, the hero is Nix Uotan, a depowered Monitor.
- Aileen, Emperor Vakudos, Princess Lotora, Field Marshal Lackey, the Trashtors, General Doom, Dr. Beesano, Minion King, Tad With Lemon, Draculaura's cousin, Fredward Skullen and more from Hottie 3: The Best Fan Fic in the World.
- Kamen Rider Aka from Super Milestone Wars, he's the Kamen Rider equivalent of AkaRed from Gogo Sentai Boukenger vs. Super Sentai and Kaizoku Sentai Gokaiger. There's also Ultraman Aka, the Ultra Series equivalent.
- General Hand, The Biggest Bad, Crushinator, Ominion, the Voidspace Army Mooks and Captain Tovasco da Bolokia from Super Milestone Wars 2
- Princess Cecilia, Matt Keene AKA Captain Wii, Space Sheriff Aka, Watchman and Diendman who are the good guys
- Oh White and Thaddeus C. Magnum AKA Decademan
- King Dyce, General Reppir and the Terlaemen.
- Don Tyrano, General Insecta, Fishtor & the Mechanoids (the bad guys) and Go-Tron (the good guy) in Super Milestone Wars: Year One
- Kamen Rider Erin in Super Milestone Wars: Birthday Fic
- Super Great Leader, Machine Dopant and the Beeswax-Bots in Supetastic 6: Year Two
- The main character, Kit, from A Small Crime fits into this.
- The Captain of the Virtual Console has Gancena and Selene, heroes, and the Thoughtless, who serve as villains.
- Rizki Al-Ibrahim, Endah Heinz (German-Indonesian student at PCA,) and Dominic Harrison from Spongebob 2019.
- The Ultimate Red Legendary Ranger, the Power Rangers' equivalent to Aka Red, from Super Sentai Vs Power Rangers The Liveblog.
- The Hades Familia and many of their associates in the Danmachi story Children Of Hades.
Films — Animation
Films — Live-Action
- The trope is Older Than They Think, being featured in countless Godfrey Ho films (as highlighted on The Cinema Snob) where incomplete or unreleased films would have additional plots and characters included with many featuring ninjas.
- Godzilla, Mothra, and Rodan all originally appeared by themselves in their own separate Toho films. The former two would fight in the Crossover film Mothra vs. Godzilla, but when Toho decided to bring all three together in Ghidorah, the Three-Headed Monster, they were pitted against a new monster, King Ghidorah. This would lead to Toho's later Kaiju movies all more or less existing in the same universe.
- Jason and Medea from The Argonautica by Apollonius of Rhodes, which makes this Older Than Feudalism. New character, Jason, leads a team of Crossover characters from across Greek Mythology, yet in the end needs to be bailed out by another new character, Medea.
- Dante and Beatrice from The Divine Comedy. A Self Insert of the author meets the souls of historical people and fictional characters and eventually meets his Unrequited Love.
- Roger Rabbit interacted with various comic strip characters in the novel Who Censored Roger Rabbit?, which loosely inspired a film.
- Kamen Rider:
- The lead Rider of Kamen Rider Decade is this. He's the original character that serves to cross over elements of the nine series before him, partially by being able to make use of all their powers. His primary enemy, Narutaki, brings random enemies from the crossover elements to combat him. Diend, the second original Rider, serves as a rival who is less concerned with fighting Decade and more with stealing and trolling, but has the ability to send clones of crossover heroes or villains into battle for him. The major enemy group Dai-Shocker later appears, which is basically one or two people who got the smart idea to have all previous enemy groups in the Kamen Rider series stop fooling around and join forces.
- The Grand Finale Movie is a bit more open about this: Wataru Kurenai, the original universe Kamen Rider Kiva, tells the cast that Decade exists solely to be whatever the Rider worlds need him to be: hero or villain, savior or destroyer. He has no home and no story of his own, and therefore after he presses the Reset Button through Suicide by Cop, there's supposedly no way to bring him back.
- Ayakashi Rakider Chinomanako Diend Form is this in Kamen Rider Decade's Intercontinuity Crossover with Samurai Sentai Shinkenger. A monster of Shinkenger's world with powers stolen from Kamen Rider Diend, with the Diend Driver in its possession.
- Bonus point. When Bandai Namco Entertainment revived The Great Battle crossover franchise with The Great Battle Full Blast, they don't even bother with creating new originals. They simply have Decade travel to the worlds of Gundam and Ultra Series.
- The Kamen Rider franchise's Movie Wars films, which bring together the current and previous Rider casts, tend to make use of these. The most unusual examples come from Kamen Rider X Kamen Rider Wizard And Fourze Movie War Ultimatum, which introduces modernized versions of several Shotaro Ishinomori characters including Inazuman (as Kamen Rider Fourze's student), Bishoujo Kamen Poitrine (as the Donut shop owner's "inner self" from Kamen Rider Wizard), and the Akumaizer 3 (the film's Big Bads).
- Super Sentai:
- Another toku crossover example is GoGo Sentai Boukenger vs. Super Sentai's AkaRed. He carries with him the powers of all the previous Red Rangers, and demonstrates as such by turning into GaoRed and MagiRed, as well as summoning weapons from other heroes.
- All six rangers in Kaizoku Sentai Gokaiger can become any other Super Sentai hero. An enemy named Basco can summon them similar to how Diend did. As the extra cherry on top, AkaRed returns in a limited capacity, having served as The Mentor for Gokai Red.
- Kaizoku Sentai Gokaiger vs. Space Sheriff Gavan: The Movie has Gavan Bootleg. A robot built by Zangyack prison chief Ashrada with the combined technologies of the Space Police and the Zangyack empire. A pirated version of Gavan's Space Sheriff combat suit.
- The crossover film Kamen Rider X Super Sentai Chou Super Hero Taisen provides two examples: Kamen Rider True Brave, the Game World counterpart of Hiiro Kagami/Kamen Rider Brave, and Kamen Sentai Gorider, a Rider-themed Sentai based on both shows' original seasons.
- Power Rangers did this a lot during the First Saban Era and the first half of the Disney Era. Z-Putties, Tenga Warriors, Piranhatrons, Quantrons, Stingwingers, Mut-Orgs, Tyrannodrones (the last being the final Power Rangers-specific mook), and villains from Lord Zedd to Heckyl were all created for Power Rangers. Power Rangers also had a handful of US-specific Rangers, including the Titanium Ranger from Power Rangers Lightspeed Rescue and the Spirit Rangers from Power Rangers Jungle Fury.
- Walter from The Muppets is a Muppet made for this movie. He is an interesting case for this trope as he was created for a single franchise (albeit jumping The Muppet Show continuity to the silver screen) rather than a crossover.
- Twice Charmed gives Lady Tremaine a Wicked Fairy Godfather who helps her plan revenge on Cinderella.
- Trope Namer and probably the example that stands out the most in fiction, due to sheer numbers, are the various characters that Banpresto made for their Super Robot Wars series, as well as other crossover games (The Great Battle and Another Century's Episode, for example). Each game (excluding the first game and Super Robot Wars Compact) since Super Robot Wars 2 has added in new original heroes and villains, known as "Banpresto Originals", whose stories tend to link together the various licensed series in the game. The originals gained such a fandom that Banpresto made a Spin-Off series consisting of nothing but their original characters, called Super Robot Wars Original Generation. This was convenient, as the lack of licensing issues made it possible to finally bring the series to international audiences for the first time.
- The Original Generation games decidedly goes recursive, as a number of original characters were created just for these games.
- And now the Super Robot Wars Original Generation characters (At least Ryusei, Kyouske, and Masaki) have shown up in Another Century's Episode R, where they aren't treated as originals. Banpresto has found a way to make it go full circle.
- Technically, the first Original Generation game was Super Robot Wars Gaiden, which predates Super Robot Wars Original Generation by eight years. Unfortunately, its rather racy, risque dialogue sadly made this a No Export for You.
- A Nintendo DS Action RPG, Super Robot Wars OG Saga: Endless Frontier, stars Alternate Universe versions of Super Robot Wars originals...along with the Namco × Capcom originals mentioned below and KOS-MOS from Xenosaga. Crazy, isn't it? The latter three are characters created by Monolith Soft, a co-developer with Banpresto for the game.
- They also have a tendency to create new mechs and upgrades for already existing series. Among these are Great Zeorymer, Final Dancougar, and Mazinkaiser (the only one to become a Canon Immigrant).
- In fact the Devil Gundam's third True Final Boss form is an original design for Shin Super Robot Wars.
- Two Original Generation mecha had started their lives out as figurines. The first is the Fei Yen Ver. HD, which was Fei Yen mixed with Hatsune Miku. The other is Mazin Emperor G, the long-awaited upgrade to the Great Mazinger.
- In Kingdom Hearts, you have Sora and his friends to make the Heroes. There are a few other side characters, and then the Greater Scope Villains: the various incarnations of Xehanort, Organization XIII, and of course in general, The Heartless. Ultimately, the Kingdom Hearts games focus almost entirely on the original characters and their story, with the crossover elements being used as the backdrop for the world.
- The King of Fighters started as a Massive Multiplayer Crossover with a handful of original characters, but has slowly evolved to the point that the originals nearly outnumber the crossover characters. It's gotten to the point that most fans don't complain about the Fatal Fury cast being downplayed in what used to be their tournament, but that the preceding original protagonist characters have always had the spotlight stolen from them by other original characters, since every major story arc so far has a different protagonist.
- In the case of the main games, Kyo Kusanagi had the spotlight stolen from him years earlier in KOF '99, with K'Dash, who in turn got it stolen by Ash Crimson. Since Ash was a Villain Protagonist, as well as rather effeminate, it only added to his unpopularity until it was revealed that Ash was always on the side of the heroes. A good part of the fandom forgave him after that.
- The 3D Maximum Impact Series take this further by having different protagonists, Alba and Soiree Meira.
- Neo Geo Battle Coliseum introduced two protagonists named Yuki and Ai, as well as an antagonist named Goodman. The Orochi clone Mizuchi may also count.
- Most of the Capcom vs. series avoided this trope, except for:
- The Japanese version of Marvel Super Heroes vs. Street Fighter which had Norimaro, an Ink-Suit Actor version of comedian Noritake Kinashi.
- And in the same game, Cyber-Akuma, a cyborg version of Akuma.
- Not to mention Shadow, Metal Zangief, and Sunburned Sakura. Marvel vs. Capcom also had Shadow Lady and Lilith-style Morrigan.
- Marvel vs. Capcom 2: New Age of Heroes, where we got Ruby Heart, Amingo, Son-Son's granddaughter (also named Son-Son), and the boss Abyss.
- In Marvel vs. Capcom, There's also Gold War Machine and Orange Hulk, who would later become a semi-canon immigrant in an offshoot Marvel universe, though this could just as easily be a different Orange Hulk entirely as there is still no golden War Machine armor, though there has been golden Iron Man armor.
- Capcom vs. SNK 2: Mark of the Millennium with Shin Akuma (as in "God Akuma", not "True Akuma") and God Rugal. These were slight twists on existing characters (Shin Akuma and Omega Rugal), but could only exist as part of the crossover, since their existence involves Rugal absorbing the Dark Hadou or forcing his Orochi power into Akuma.
- SNK vs. Capcom: SVC Chaos introduced Serious Mr. Karate and Violent Ken. The latter is based on the brainwashed Ken from The Animated Movie.
- Namco × Capcom, starring Reiji Arisu and Xiaomu, as well as Reiji's arch-nemesis Saya, all tied together by dimension-hopping shenanigans that gave an excuse for all the game settings (ranging from Ghosts 'n Goblins to Street Fighter to Soulcalibur to Xenosaga and even more) to be stitched together without too much scarring.
- Cross Edge hosts a whole slew of new characters that are not from any of the games of the five companies that "Cross" it, including lead characters Kannagi Yuuto/York Neely and Aiba Mikoto/Miko Aiba. There's also Toya/Troy, Anesha, Judas, Lazarus, Augustine, Raizen, Vivi, Eruma/Mimi, and Iruma/Cece, who all seem to be part of a greater plot of gathering different "Souls" from different worlds, thus explaining why you see characters from Darkstalkers, Ar tonelico, the Atelier Series, Spectral Souls, and Disgaea.
- Ingrid from Capcom Fighting Jam, although she was eventually added into the PSP version of Street Fighter Alpha 3. She was supposed to debut in the canceled 3D fighting game Capcom Fighting All-Stars with two other characters: D.D. and Rook.
- Shin from Street Fighter Online: Mouse Generation is the only character in the game who isn't from a prior Capcom game or another license.
- Project X Zone, Spiritual Successor to Namco × Capcom, features Kogoro Tenzai and Mii Kouryuji, as well as the originals from the latter game and a couple originals from Super Robot Wars and the Endless Frontier spinoff.
- The Japanese version of Marvel Super Heroes vs. Street Fighter which had Norimaro, an Ink-Suit Actor version of comedian Noritake Kinashi.
- Star Wars: Masters of Teräs Käsi introduces Arden Lyn, a Dark Jedi who makes further Star Wars Legends appearances.
- The Super Smash Bros. series has a few:
- Master Hand and Crazy Hand, most of the bosses, and the Fighting Polygons/Wire Frames/Alloys. Brawl brought in the all-original Subspace Army with its leader Tabuu. Notably, most of the playable characters are still entirely crossovers. (Although some receive traits unique to Smash Bros, like Mr. Game & Watch, who does not exist in his games. Instead, he is a Composite Character of all the Game&Watch handheld games. He is also the source of the aforementioned Subspace Army.) Also of note, Master Hand crossed over into the Kirby games and gives Kirby his Smash Bros. Move set when copied.
- The Subspace Emissary also brought us the Ancient Minister, who's actually a subversion. He's really R.O.B. And then double subverted, as R.O.B.'s characterization is unique for Smash.
- Two other bosses from the Subspace Emissary, Galleom and Duon, are entirely original, although Duon's design at least was clearly inspired by Dialga and Palkia from Pokémon Diamond and Pearl.
- The fourth installment introduces Master Core, the final Boss of the game's adventure mode.
- Tales has the crossover series Tales of the World: Narikiri Dungeon. The first crossover game, Narikiri Dungeon 2 on the Game Boy Color, had Mel and Dio, an entirely too cute matched set of silver-haired chibis with the ability to dress up as classes or monsters. When the series made the jump to the GBA, the new protagonists were given the ability to assume generic classes... or to go the whole way and become the other characters they were fighting alongside. These also included villains, spirits, and cameos like Wada Don and Mr. Driller. Oddly, Pac-Man has not been a costume yet.
- And with the Tales of the World: Radiant Mythology series, the three Kanonnos and the three flying creatures (Mormo, Paneer, and Rockspring), among other original characters.
- Marvel Nemesis: Rise of the Imperfects has half the cast as originals, the title Imperfects, who were also to become Canon Immigrants. They didn't work out so well.
- Mortal Kombat vs. DC Universe has Dark Khan, a Greater Scope Villain who could only be created due to the crossover, being the result of Darkseid and Shao Kahn being struck down by Superman and Raiden respectively as they were going to escape into dimensional portals while the universes were seperate. All this happening at the exact same spot in time and space, thus merging them and the two universes.
- Dengeki Gakuen RPG: Cross of Venus has a rare case of an unnamed original protagonist (and his (named) classmate), tying the various light novel series taken from the Dengeki magazine (including Shakugan no Shana, Bludgeoning Angel Dokurochan, Toradora!, Kino's Journey, A Certain Magical Index and Nogizaka Haruka no Himitsu among others) by forming a rag-tag party with their heroines in order to battle the Big Bad's Canon Defilement.
- Ruru, and Nowel from Magical Battle Arena, a doujin 3D battle game featuring the Magical Girls and female mages from Lyrical Nanoha, Cardcaptor Sakura, Slayers, and Mahoujin Guru Guru. Kirara And Sarara are somewhere in between, coming from Magical Girl Kirara And Sarara, an H-game that's related to this.
- The Nicktoons Unite series has the Wise Old Crab as a rare case of a supporting original character (all of the playable characters are crossovers) and the Mawgu and Globulous Maximus as Big Bads (the other villains in the series are crossovers).
- Takumi and Haruna of the Shin'i Organization and villainess Kuu in Battle Moon Wars.
- The DS version of Mario and Sonic at the Olympic Winter Games has the Snow Spirits as a rare case of MacGuffin original characters. No such things are present in the Wii version.
- The upcoming .hack game .hack//Link features characters from many previous entries in the series (Kite, Pi, Haseo, Midori, Albreio and so on) due to the fact that this is a 3rd version of the The World. The main character and villains however are entirely new.
- Marvel Ultimate Alliance 2 follows the rough plot of Civil War but eventually split offs into an original storyline when the nanites go rogue, creating a new villainous, viral Hive Mind intelligence known as the Fold. An evil cyborg Nick Fury being the closest thing the infection has for a figurehead effectively means they're more of a Original Generation concept.
- SD Gundam G Generation has a variety of original units which are Mobile Suit Variations (Prototypes which are handwaved to not exist in the anime). But the most prominent one is the Phoenix series of mobile suits which the Phoenix Gundam is said to be the strongest Gundam even in comparison to Turn A Gundam. Along with that is a set of original pilots which either is just meant to be filler or is part of a side story plot.
- G Generation Wars play with this trope. You won't even aware of its existence until you unlock an EX mission, and it only appear in last two missions. Yet it turn out that events in the game was controled by Generation System super computer.
- And the Gundam Vs Series gives us the two Extreme Gundams, the pilot of one of which is voiced by Gackt.
- Dissidia: Final Fantasy has Cosmos as the Big Good and the guiding force driving the heroes to defeat Chaos. Chaos himself sorta counts as this too, as he's from Final Fantasy I originally, but has been reinvented to the point the only real similarities between his original incarnation and his Dissidia incarnation is their physical appearances and name. The Final Fantasy I Chaos was a generic demon One-Winged Angel transformation for Garland—Dissidia's Chaos is a Physical God and the Greater-Scope Villain to all previous Big Bads. Note that it's still implied that he is in fact the Chaos from Final Fantasy I seeing as rigorous time-and-dimension travel is explained to come into play through the reports in 012. Garland says that he and Chaos are the same thing in a cutsceen anyway. Despite Garland being The Dragon to Chaos in this game.
- While he's arguably an Expy of St. Germain, newcomer Aeon is responsible for the events of Castlevania: Judgment.
- The Mario Golf and Mario Tennis series included original characters in the Nintendo 64 version of Mario Golf, the Game Boy Color versions of Mario Golf & Mario Tennis, and Mario Golf: Advance Tour & Mario Tennis: Power Tour on Game Boy Advance. This allows players to have a decent selection of characters to choose between in the former, and enough rivals, opponents, as well as as Playable OC Stand Ins in the latter four. Both GBC games can transfer their playable characters and their stats to their respective N64 versions, and the GBA and GC golf games follow in their footsteps.
- The Compati Hero Series, a Banpresto video game series which crossed Super-Deformed versions of Ultraman, Kamen Rider and Gundam, introduced a fourth hero in The Great Battle action game series called Fighter Roar. Roar is not a hero from any previous franchise, but a new character meant to represent Banpresto.
- The Parodius games have always had a greater or lesser number of Konami charaters in their player character roster. In the initial games the only character unique to the series was the octopus known as Takosuke in later games, but from Gokujou Parodius onward the number of original characters, not counting Expys and Palette Swaps, grew steadily larger.
- Rockman Xover, an iOS social game developed to commemorate the 25th anniversary of the Rockman franchise, centers around a new Rockman named Over-1 who must rescue the other seven Rockman heroes.
- Sonic & All-Stars Racing Transformed has a small example, one of the secret characters is a living Dreamcast VMU that morphs into vehicles from Sega's games.
- Disney Princess Enchanted Journey has the heroine, the pixie, the Bogs, and the Big Bad, Zara.
- Lord Fuse and Planet Fusion were created for FusionFall.
- In Persona Q: Shadow of the Labyrinth, despite most of the cast being from Persona 3 and Persona 4, Zen and Rei are brand new characters who debuted in Q.
- Hyrule Warriors, a crossover spinoff of The Legend of Zelda and Dynasty Warriors, has multiple characters from the Zelda series who are either playable or appear as bosses (or both). However, there are also a few original characters. One is Cia, the primary villain, a sorceress with a Villainous Crush on Link. She's supported by Wizzro, an evil ring that was reborn into a sorcerer of darkness (inspired by Zelda baddy Wizzrobe), and Valga, a Blood Knight who sold his soul to Cia in order to gain power (inspired by Volvagia, the dragon boss from Zelda II: The Adventure of Link). Also, on the side of the heroes, there's the Cute Witch Lana, who has some history with Cia.
- Fighters Megamix has Deku the anthropormorphic Mexican jumping bean(!), Sibe, URA Bahn, a fighting chunk of meat on the bone, and the AM2 palm tree amidst its roster of characters hailing from Virtua Fighter, Fighting Vipers, Sonic the Fighters, Virtua Cop, Rent A Hero, and even Daytona USA.
- JoJo's Bizarre Adventure: The 7th Stand User has several, including the protagonist and an all-new group of antagonistic Stand users known as the Slaves To Fate. Additionally, the game includes a secondary route starting where the protagonist is attacked by J. Geil instead of Abdul and reunites at the fight against Judgment. This route features a cast of all-new characters, with the exception of Hol Horse, as well as Stroheim and Speedwagon if you managed to find them earlier.
- The one unifying character throughout the entire Dark Parables series is the Fairy Tale Detective, the player character, who must interact with the legendary characters of classic fairy tales and help them fix whatever is preventing them from reaching their Happily Ever After. There are also a handful of original characters among the fairy tale cast, but these are usually connected to the traditional stories in one way or another.
- Yo-kai Watch mainly uses actual Japanese youkai however many are original characters. This is most obvious in the third game, where many of the "American yokai" are influenced by other material or are based on Eagle Land stereotypes.
- The crossover game LEGO Dimensions gives us Lord Vortech, whose goal is to smash together the various LEGO universes to create his vision of a "perfect" world. We also get his former assistant X-PO and their homeworld Vorton, which contains portals to all the licensed universes.
- There's also "Gamer Kid" who is original to the game's Midway Arcade world.
- The game also features several alternate rebuild versions of existing fictional tools, weapons and vehicles such as the Laser-Pulse TARDIS and Proton Zapper (rebuilt from the Franchise/Ghostbusters' Ghost Trap) that make use of the fact they are built from legos and thus can have their structures rearranged.
- Heroes of the Storm makes up entirely new characters as heroes to represent fan-favourite units from Blizzard's real-time strategy franchises.
- Fire Emblem Heroes gives us Alfonse and Sharena on the heroes' side, as well as a new incarnation of Legacy Character Anna. On the villains' side, we have Veronica, the Mysterious Man (real name Bruno), and a mysterious being known as Loki.
- Princess Lana and Kevin of Captain N: The Game Master serve two purposes. Princess Lana's storyline exists to create a single universe for all the crossovers to take place in along with a central plotline for the series to follow. Kevin exists to make sure that A) none of the other franchise characters is the star (which could piss off a licensee) and B) To make sure someone appealed to the target audience of game buying kids. Normally he would also be there to ensure nobody's character got derailed, but... well...
- (The Villain Whose Name Isn't) Shirley was literally created (in the most literal case of Create Your Own Villain ever) in the third Jimmy Timmy Power Hour.
- Reptil from The Super Hero Squad Show, who later immigrated to the mainstream Marvel universe.
- Similar to Reptil, Evan Daniels/Spyke and Kaldur/Aqualad in their respective shows are series original characters, both with a number of similarities. They're both African Americans with blond hair, that were indirectly brought into the comics later but recived voal hatred from sections of the fanbase for reasons other than being series original. And, before all of them, Firestar in Spider-Man and His Amazing Friends, created because they couldn't get the copyright to use Johnny Storm.
- The Warrior King was a character created for a crossover event that spanned all four shows in USA Network's "Xtreme Action Team" Saturday morning block: Street Fighter, The Savage Dragon, Mortal Kombat and Wing Commander.
- When Rankin/Bass Productions welded several of its Christmas Specials to create Rudolph and Frosty's Christmas in July they wound up creating several new characters. Most notable is a Big Bad named Winterbolt, a wizard who ruled the North Pole before Santa arrived. He worked with two lesser villains, a Jerk Ass businessman and an Evil Counterpart for Rudolph who had not actually existed in his previous specials.