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Leela: Who are you people? Haven't I seen you in some copyrighted movie?
Glurmo (singing): We resemblebutarelegallydistinctfrom the Lollipop Guild, the Lollipop Guild...
Futurama, "Anthology of Interest II"

Shari Bobbins: I'm an original character, like Ricky Rouse or Monald Muck!
The Simpsons, "SimpsonCaliFragilisticExpiala(annoyed grunt)cious"

The doujinshi market in Japan lends itself to a slightly more lax interpretation of trademark issues in anime and manga. You are quite likely to find characters who are not merely an imitation of a character from a popular show, film, or comic (be they Eastern or Western), but literally are that character. Somehow.

You can blur their face a bit or simply not name them. Still, this trope is known enough you can expect any manga that featured these frequently will get modified a bit if the anime counterpart's broadcast sponsors are worried about pissing anyone off.

On the other hand, if said cameo character is famous enough, you're liable to get away with a more overt reference (most noticeably, Kamen Rider and Ultraman.)

Often used as part of a Take That, but just as often a friendly Shout Out. See also Writing Around Trademarks.

Examples

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