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alt title(s): Cold Opening; Pre Titles Sequence; Cold Open
Also known as a Cold Opening or "Cold Open." A one to five minute mini-act at the beginning of the show, before the opening credits, used to set up the episode.

In a Monster Of The Week show such as The X Files, the teaser usually contains the first Red Shirt of the episode. In a Crime And Punishment show, it usually contains the first murder.

Though it technically does not really set up the plot, as there is usually no lengthy continuous plot, the first sketch right before the opening credits in sketch comedy shows like Saturday Night Live and MADtv is also called a cold opening. (The show Studio 60 On The Sunset Strip actually had an episode titled "Cold Open" in which the writing of such a sketch is a plot element.)- non sketch entertainment programming often also uses a comedy sketch as a Cold Open.

As recently as the early 1990s, the teaser was a relatively unusual phenomenon (although there had been some examples, such as soaps from the early 80s). Today, nearly every American show has a teaser (to get viewers hooked before they can consider changing channels). Many British shows still don't use the technique, but it is increasing in prominence: the revival of Doctor Who, its spinoff Torchwood, and Life On Mars are three recent examples.

Similarly, almost no animated shows had cold opens before Cro in the mid 90s (its cold opens were used to lead in to the main Flash Back). These days, many animated shows do cold opens (Kim Possible, for example).

Although the term is usually reserved for television, the practice is now prevalent in comic books, having crept into the medium in the mid-80s and grown popular through the 90s. While older comics tend to have the title and credits on the first page, most modern comics now wait until three-to-five pages in, for a suitably dramatic moment. Some comics vary this by introducing the title at the end of this issue (eg. "Shoot", a lost issue of Hellblazer) or sometimes square in the middle.

A subtrope is Batman Cold Open.


Examples:

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