Western Animation / The Incredibles


Helen: Right now, honey, the world just wants us to fit in, and to fit in, we've just got to be like everybody else.
Dash: But Dad always said our powers are nothing to be ashamed of! Our powers make us special!
Helen: Everyone's special, Dash.
Dash: Which is another way of saying no one is.

The Incredibles is Pixar's sixth feature film, released in 2004, an affectionately parodic Decon-Recon Switch of the Superhero genre, happily hanging lampshades on many conventions. Its plot bears a resemblance to Watchmen, although the tone is nowhere near as dark. That said, it's easily in the running for the darkest film Disney's ever been involved with — surpassed in number of onscreen deaths only by Pirates of the Caribbean — with tons of Black Comedy besides. It marks two firsts for the studio: their first with humans as the main characters and their first to be helmed by an out-of-studio filmmaker.

Following a Super Registration Act and consequent court ruling, all superheroes have been forced into retirement. Superstrong Mr. Incredible and the stretching Elastigirl are now just Bob and Helen Parr. They have a quiet life in the suburbs with an ordinary house, a normal job and 3 children: disruptive and superfast Dash, shy Violet (who can turn invisible and project force fields), and baby Jack-Jack, who seems to have no powers. In other words, they are a very rough equivalent of the Fantastic Four. They're not really happy with the situation, but they don't have a choice.

When Bob gets an offer from a mysterious woman named Mirage to relive his Glory Days and help out a high-tech facility gone wrong, he Jumps at the Call without telling his family. Soon, though, he gets in trouble, and finds he needs all the help his family can offer to help him save the day from a Diabolical Mastermind with an Evil Plan and a Killer Robot.

Like other Pixar movies, there was a comic book series being published by Boom! Studios written by Mark Waid that has the continued adventures of the family. With the Superhero ban lifted, the Incredibles have to deal with a lot of old villains crawling out of the woodwork, and after taking out a decaying villain team, a new one rises out of the ashes, gathering power and planning on turning the citizens of Metroville against the supers using hypnosis and mecha, led by Xerek, the villain of early scripts for the film. The ending to this ongoing villain conspiracy arc, however, has been delayed from various internal problems at Boom. Despite Marvel picking up the Pixar license, nothing has materialized, with a reprint attempt of the series being cancelled a few story arcs in.

A sequel, Incredibles 2, will be released in 2018, with Brad Bird helming once again as director.

For information on the DVD shorts Jack-Jack Attack and Mr. Incredible and Pals, see the Pixar Shorts page.

The Incredibles provides examples of:

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  • Action Dad: Mr. Incredible is a superhero father.
  • Action Mom: Helen, in the second half, where she reminds her children to get to bed on time before suiting up and going off to save her husband.
  • Adrenaline Makeover: Violet, who puts her hair back out of necessity. The new look suits her and she keeps it.
  • Adult Fear:
    • "There are children aboard! Say again, there are children aboard..." Helen grows steadily more desperate through that scene, and only pulls out the "children" card as a last resort.
    • There are several scenes which imply that Helen has a growing fear that Bob is cheating on her, including the classic "find a hair on his clothing" bit. When she actually speaks to Edna, Edna is also surprised that Helen doesn't know where her husband is, which increases her fear.
    • As far as Bob knew, his entire family was killed when the plane was shot down.
    • Syndrome's goons aren't your generic Punch Clock Villains. They will kill your kids, even if there are multiple other (non-deadly) ways to handle the situation.
    • A voice message from the babysitter says a replacement sitter showed up for her. Helen never called for a replacement. The family then sees Syndrome trying to abduct their infant son and raise him against his family.
  • Advertised Extra: Jack-Jack doesn't feature nearly as much in the film as you'd be inclined to think by the promotional material. In fact, he doesn't even wear his full Incredible outfit until literally the last fifteen seconds of the film.
  • Affair Hair: Played with. The first time around we have the classic setup... except she finds building debris and correctly deduces Bob's moonlight activities. Played straight later when Helen finds a long strand of white hair on Mr. Incredible's suit. This along with several other clues leads her to believe that he's cheating on her, although he isn't.
  • A.I. Is a Crapshoot:
    • The Omnidroid that Mr. Incredible is sent to fight midway through the film is said to have become so intelligent that eventually "it started wondering why it had to take orders" Subverted, since this was a lie and the Omnidroid was under control the entire time.
    • Double Subverted in the climax, as Syndrome programmed the Omnidroid a little too well- it fought him just as well as it fought the other supers.
  • Aluminum Christmas Trees: The way the interviews and news were done in the 60's were how interviews and news were done in Real Life as well.
  • All for Nothing: Bob being unable to help a mugging-victim, or else Huph will fire him for leaving work prematurely. But afterward, Bob invokes Rage Breaking Point on Huph, injures him, and gets fired anyway.
  • All There in the Manual: Detailed profiles of other Supers that are only briefly mentioned in the movie (if at all) in the Extras section of the DVD. The comic book also fills in some holes the movie may have left open.
  • Alternate DVD Commentary: An in-universe version. The poorly-done Mr. Incredible animated episode extra can be played with Mr. Incredible and Frozone riffing on it. It's a Crowning Moment of Funny for DVD extras (especially their vitriol for Mr. Skipperdoo).
  • Always Know a Pilot: When Helen Parr, aka Elastigirl needed a plane ride to a tropical island in the middle of nowhere, she called her pilot friend who used to fly her around during her days as a superhero. The surprise comes when it turns out it's just to borrow the plane, because she pilots it herself. It was almost played straight though, as the original version in the script had her friend piloting the plane and dying when it crashed, but this was cut for various reasons, including the potential for Moral Guardians to object at killing someone off in a family movie, and the fact that doing so would have been a We Hardly Knew Ye situation. As it turns out, having Helen pilot the plane herself lends a lot of weight and depth to her character, too.
  • Anachronism Stew: The story seems to take place in 1960s, but they have computers that function similarily to what we have today. Even the one seen in Bob's office, despite it's retro design, would be out of place for that time period.
    • There's also VHS players, which didn't come out until late 70s.
    • Word of God says that the time period is based more on what people in the '50s and '60s thought the future would be like.
    • Further complicating things, the comics have cell phones and Internet, in line with late Noughties' technology (Violet has her own laptop, for instance).
  • And the Adventure Continues: The ending ends with the arrival of another supervillain (a drilling... underground hobo). It's continued in the video game sequel.
  • And Your Little Dog, Too!: Syndrome attempts to kidnap Jack-Jack when his plans fail. When that in turn fails, he continues threatening Jack-Jack, before Bob throws a car at his jet, his cape gets stuck in the engine turbine, and he gets sucked in.
    Syndrome: [after losing Jack-Jack] This isn't the end of it! I'll get your son eventually!
  • Animated Outtakes: It has a "bloopers" segment as a DVD extra. Some of the segments are this trope (like a bit where Elastigirl swings from the monorail car and smacks into a pylon), while others are legitimate animation errors (like a bit where the physics go wonky and make Violet's hair fly around wildly). None of these bits are fully rendered, and the deliberate jokes are little more than animatics. The whole thing comes across like a compilation the animators made to amuse themselves, which somehow got released to the public afterwards.
  • Annoying Younger Sibling: Initially, Dash is so annoying Violet traps him in a force field to get away from him. This changes.
  • Armour Piercing Question: Edna gives one to Helen about Bob that increases her fear that Bob may be cheating on her.
    Edna: Do you know where he is?
    Helen: [uncertainly] Of course.
    Edna: [spins to face her] Do you know where he is?
  • Are We There Yet?: Dash. (The family's riding a rocket to get to the city in time to stop the big bad.)
    Mr. Incredible: We get there when we get there!
  • Arson, Murder, and Jaywalking: When Edna shows Helen the supersuits:
    Edna: [on Jack-Jack's suit] I cut it a little roomy for the free movement, the fabric is comfortable for sensitive skin... [a sheet of flame erupts in front of the suit] and it can also withstand a temperature of over 1000 degrees! Completely bulletproof... [four heavy machine guns appear and open fire on the suit, without effect] and machine washable, darling, that's a new feature.
    (later, when showing Helen's new suit)
    Edna: Your suit can stretch as far as you can without injuring yourself, and still retain its shape. Virtually indestructible [a pair of missiles strike the suit, again without effect], yet it breathes like Egyptian cotton.
  • Art Shift: Invoked. The opening and closing themes are animated in a shiny 60s and 70s deco art.
  • Artistic License – Chemistry: Frozone says he can't put out a fire because he's dehydrated and there's no water in the air for him to use. Meanwhile, the background shows they're surrounded by burning wood. The main reaction in wood fires is cellulose reacting with oxygen, forming carbon dioxide and water vapor.
  • Artistic License – Law: In the real world, Good Samaritan laws exist to prevent cases of "sued for saving your life" situations. Not to mention that attempted suicide is actually illegal.
  • Ascended Fanboy: Syndrome was a fan of Mr. Incredible.
  • Asshole Victim: After Syndrome murdered many superheroes after his Face–Heel Turn, good luck finding anyone who sympathized with him after he gets sucked into a jet engine.
  • Asskicking Pose: Fun for the whole family!
  • Awesome, but Impractical: One of the more well known lines from the movie: "NO CAPES!"
  • Baby Carriage: During the killer robot's attack.
  • Badass Cape: Deconstructed. In real life, these things are cumbersome at best and dangerous to the wearer at worst. Also very difficult to render in CGI.
  • Badass Family: The Parrs. They're a family of superheroes, so what do you expect?
  • Badass Normal: Syndrome has no powers, yet his technical skills and smarts allow him to create a robot powerful enough to eliminate multiple supers. His primary weapon is an energy beam that allows him to move anything, regardless of its size, almost exactly like the Gravity Gun from Half-Life 2. It may be that he has the one power of the Fantastic Four that no member of the Parr family has: Reed Richards' inventive ability.
  • Badly Battered Babysitter: Poor Kari. (Mostly seen in Jack-Jack Attack.) She becomes increasingly frantic on the phone to Helen, indicating that Jack-Jack has powers too. She also gladly takes Syndrome's offer to babysit for her.
    Dicker: And you believed him.
  • Barrier Warrior: Violet can generate force fields.
  • Bathos: There's a dramatic moment where the family is racing to save the city in a rocket. Along the way, they do what any family does on a long "car" trip - they bicker.
    Dash: Are we there yet?
    Bob: We'll get there when we get there!
  • Batman Gambit: A minor one, but Bomb Voyage sticks a bomb to Buddy's cape as he leaves the crime scene, knowing the Mr Incredible would rather save an innocent child than capture a criminal. Actually worked better than expected, though; not only did it draw Mr Incredible away, the ensuing chaos made an even bigger diversion that let Bomb Voyage escape scot free. Not only that, but almost immediately after, the Super Registration Act was passed, forcing any significant threats into retirement. Another minor example is when Syndrome calls Mr. Incredible's bluff when he tries taking Mirage hostage, knowing that he wouldn't have the guts to go through with it. It later comes back to bite him in the ass for his Jerk Ass attitude in the situation.
  • Battle Discretion Shot: Just before escaping Syndrome's base in a rocket, Mr. Incredible confronts a van full of Mooks. Cue an outside shot of the van rocking and shaking as he takes them out. They were lucky he was in too much of a hurry to make them suffer. They were playing a drinking game based on the carnage Syndrome was inflicting.
  • Be Careful What You Wish For:
    • In the superhero interviews in the film's opening, Mr. Incredible claims he wants to settle down, but then yearns for the Glory Days when he's forced to do just that by the Super Registration Act.
    • Also, in somewhat of an inversion, Elastigirl gets the opposite of what she wishes for, but actually prefers that - in her interview, she says she doesn't want to retire because she's at the top of her game, but she is the one who is trying to establish a normal life after the government makes her.
    • Buddy wanted to be a superhero, but his repeated blunders made him totally unsuited. He then goes to start a False Flag Operation to make himself the hero, but in so doing, his machine outwits him and he's plunged into serious danger.
  • Beehive Barrier: Violet, again. Her force fields look like this.
  • Beneath the Earth: The Underminer as seen at the film's conclusion.
  • Berserk Button:
    "My name is not Buddy!!"
    • Mr. Incredible has a few. If you stop him from saving someone who needs help, he'll get angry. If you hurt his family, he'll get really angry. And if you try to kill them... God help you.
    • This trope is lampshaded by Syndrome, who does in fact call him on it.
    Mr. Incredible: "RELEASE ME! NOW"
    Syndrome: "Or what?"
    Mr. Incredible: "I'll crush her!"
    Syndrome: "That sounds a little dark for you..."
    Edna: November 15th of '58! All was well, another day saved, when... his cape snagged on a missile fin!
    Bob/Mr. Incredible: Thunderhead was not the brightest bulb in the bo-
    Edna: Stratogale! April 23rd, '57! Cape caught in a jet turbine!
    Bob/Mr. Incredible: E, you can't generalize about these things-
    • Attempting to kill Violet is Dash's.
    • It's particularly obvious that Jack-Jack doesn't like strangers trying to take him from his mommy.
  • Best For Last: Jack-Jack's superpowers; plural.
  • Big Bad: Syndrome is responsible for the all the danger in this plot and stopping his Evil Plan is the Parr family's first family mission.
  • Big Damn Kiss: Bob and Helen share three of these. The first at their wedding, the second when Bob reunited with Helen in Syndrome's building, and the third when they are in the city before the climactic Boss Fight.
  • Big Fancy House: From what we see of Edna's place, it looks to very much be one of these.
  • Big "NO!": Bob when he hears on the radio that Helen's jet has Violet and Dash on board, with Syndrome's missiles about to hit it.
    • Helen does one when Violet and Dash are trapped by the Omnidroid in the climax.
  • Big "WHAT?!": Two.
    • Dash lets out one in the cave when Helen says Violet is in charge while she goes to look for Bob.
    • Helen does one after Mirage says Violet and Dash triggered an intruder alert and Syndrome's guards are after them.
  • Big Red Button: Syndrome gets to press several over the course of the film. One of the DVD Easter Eggs is a compilation sequence showing "every door, button and explosion in the movie." The fact that it has nearly the whole of the Anvil Chorus as its soundtrack shows just how many there are.
  • Black Best Friend: Lucius, aka Frozone, is Bob's partner, best man, and best friend. He's the only friend of the Incredibles that is shown with any frequency, although a few supers attend Bob and Helen's wedding.
  • Black Comedy: The montage of superheroes dying due to getting their capes stuck in random areas during the "No Capes" scene.
  • Blunt "Yes": When Dash, Violet, and Helen are in the ocean after Syndrome shot down their plane, and Helen suggests swimming toward the ground-to-air missiles' contrails.
    Dash: You wanna go toward the people that tried to kill us?
    Helen: If it means land? Yes.
  • Bond Villain Stupidity: Syndrome only has a few opportunities to kill the Parrs, and he squanders them all by talking. Discussed by Lucius during his sting operation with Bob, complaining of a "Baron Von Ruthless" who never ran out of grandiose statements, allowing Frozone to outlast him.
  • Bothering by the Book: Bob tells his insurance clients exactly how to satisfy all the bureaucratic requirements for getting their claims paid, much to the chagrin of his boss.
  • A Boy, a Girl, and a Baby Family: Violet, Dash and Jack-Jack; all ages and genders represented.
  • Brains Evil, Brawn Good: Mr. Incredible who is a super strong good guy is pitted against Syndrome who is a genius inventor bad guy.
  • Brainy Brunette: Edna Mode. You've got to have brains to make all those incredible costumes.
  • Brick Joke:
    • Syndrome's death by cape in a jet turbine. When was this Foreshadowed? During Mr. Incredible's conversation with Edna Mode on the danger of capes and one of the deaths mentioned is the cape caught in a jet turbine.
    • Bob's rage over a broken car is seen by a kid on a bike, and later the kid shows up expecting something amazing but being disappointed. Guess who shows up at the climax of the film and is thrilled at last?
    Kid: That was totally wicked!
  • Broken Pedestal: Mr. Incredible, in the eyes of Syndrome.
  • Brought to You by the Letter "S": Many of the heroes wear a letter on their chest. Lampshaded during the "Jack-Jack Attack!" short, when Syndrome shows up at the Parr's residence—he claims that the "S" is short for "Sitter."
  • Broken Aesop:
    • The message of the film — that extraordinary people shouldn't have to refrain from doing their best to appease others — is somewhat muddled by the resolution to Dash's story, which has him throw the school race and aim for second place, even when he could easily have won it with no effort at all. This is treated as a happy compromise to him not getting to partake in school sports at the beginning of the movie.
      • Somewhat arguable, as it could be said the message is also about maintaining the balance between the civilian and superhero life. Mr. Incredible and Dash, especially, were acting out due to not having an outlet. Once they are able to use their powers, publicly, they can be more engaged in their day to day family life and not be resentful of having to maintain a secret identity. Even Elasti Girl, who was most invested in living a "normal" life, becomes happier after embracing her old life after Edna's What the Hell, Hero? speech to her.
    • Spoofed in the bonus features on the DVD. One feature had one of the superheroes who was a Friend to All Children and worked regularly to keep them safe and educated give a speech about how important it is to stay in school, since the superhero in question dropped out. However, he quickly realizes he is mangling the aesop with him saying things like "stay in school, or you'll end up like me", since he is famous and well-beloved and has superpowers. He does not quite know how to proceed once he figures out that this is not sending the correct message.
  • Bullet-Proof Fashion Plate: Edna Mode, fashion designer for Supers, creates costumes that are bullet-proof, fire-proof, and rocket-proof, and which can adapt to the powers of their wearers.
  • Bullying a Dragon: Bob's boss might not know he's a superhero, but he is about 8 times as big as him, so being that level a jerk to him was not the best idea. In fact, it's only because he's Bob's boss that Bob has put up with it for so long - after demonstrating his Lack of Empathy to a guy getting mugged, he ends up on the receiving end of Bob's anger and gets thrown through a few walls.
  • But Not Too Black: An in-universe example, where Frozone complains about the old TV show "making him a white guy."
  • Byronic Hero: Lampshaded but never actually used. One of the former superheroes Syndrome killed (and Syndrome was later initially mistaken for by the townspeople) was named "Fironic", but his name comes up in contexts that would fit perfectly if it was changed to "Byronic."
  • Callousness Towards Emergency: "Let's hope we don't cover him!" Real classy, Huph.
  • The Cameo: A particularly awesome one for anyone who is into animation history. Those two old men who praise the heroes after the climax ("That's the way to do it" - "No school like the old school") are Frank Thomas and Ollie Johnston...Not ringing a bell? They were the last surviving two of Disney's Nine Old Men, legendary animators who had been in the business since the beginning. For example, they were both animators on Snow White and the Seven Dwarfs, and were involved in nearly every animated Disney project up to The Fox and the Hound. (Sadly, Thomas didn't live to see The Incredibles finished, and Johnston died in 2008.)
  • Camera Abuse: A neat little effect aboard Mrs. Parr's jet.
  • Campfire Character Exploration: The campfire scene here, which takes place just after Helen, Dash and Violet arrive on the island, serves to help Violet find a bit of courage and put on the mask her mother gives her. We also see her practicing her powers on the fire itself.
  • Cape Busters: Syndrome's evil organization is oriented to fight and kill Supers; from making powerful-enough weapons to employing mooks that pose a credible threat to low to medium-powered heroes.
  • Cape Snag: Several instances in the backstory lead to Edna (who is completely justified in her thinking by such stories) now refusing to include capes in her costume designs. Why nobody thought of making detachable capes is never brought up.
    Edna: Metaman, express elevator! Dynaguy, snagged on takeoff! Splashdown, sucked into a vortex! NO CAPES!
    • This later invokes the Ironic Echo trope seeing as Syndrome is sucked into his own plane's jets and brutally killed because of his cape!
  • Captain Ersatz:
    • The family is very nearly the Fantastic Four: Mr. Incredible is the Thing, Elastigirl is Mr. Fantastic, and Violet is the Invisible Woman. Only Dash lacks a direct parallel, though he's certainly Hot-Blooded enough to be a match for the Human Torch. The ending shows Jack-Jack has highly variable superpowers (among these, setting himself on fire like the Human Torch), and Franklin Richards, the child of Mr. Fantastic and the Invisible Woman had very ill-defined but vast superpowers. Even their costumes and name (Fantastic/Incredible) are similar. Their villain, Syndrome, is a more rotund Doctor Doom, a villain whose primary superpowers are simply being so good at super-technology that his super-suit is more powerful than the family combined. Syndrome also has Doctor Doom's 'petty grudge blown WAY out of proportion' motivation for his enmity as well.
    • Dash is The Flash and even calls himself "The Dash" when he gets his suit.
    • Frozone is Iceman from the X-Men comics as played by Samuel L. Jackson. They even have the same way of getting from place to place: creating ramps of ice to skate everywhere.
    • In a more extreme example, Gazerbeam and The Underminer basically are Cyclops and the Mole Man in all but name. The DVD special features on the minor heroes in the movie even parodies Cyclops' infamously bland personality by having Gazerbeam be an incredibly dull person.
    • It even extends to the comic, which has featured among the expanded rogues gallery a Gorilla Grodd expy and aliens resembling the tentacles.
    • And the Humongous Mecha piloted by the Underminer in an effort to frame the Incredibles resembles The Iron Giant with a red paint job.
  • Car Cushion: Frozone lands on one during the killer robot battle.
  • Car Fu: Mr. Incredible throws his car at Syndrome when the latter tries to escape.
  • Catch-Phrase: Bob has one. One word. "Uh-oh."
    • More notably "It's showtime."
  • Cat Up a Tree: During the opening car chase sequence. Mr Incredible takes the extreme solution of uprooting the tree.
  • Catch a Falling Star: At the end, Helen catches a falling Jack-Jack. Justified more than most examples because Helen used her elastic powers to slow down Jack-Jack's fall for several feet before actually stopping it.
  • Cave Behind the Falls: Syndrome's lair.
  • Central Theme: What does it mean to be extraordinary?
  • Chaos While They're Not Looking: In the famous argument scene, the Parrs spar at the dinner table using their powers, only to revert to casual positions once they hear a knock at the door.
  • Chekhov's Gun:
    • Edna fires two missiles into Helen's suit to showcase its invulnerability. This probably explains why Helen was able to protect her kids when her plane took those anti-air missiles.
    • Edna regarding Superheroes with capes, one of the cases of death included the cape being snagged in a jet turbine. At the end of the movie, the Big Bad gets his cape caught on the turbine of his own plane, making the plane explode with him.
    • Also, the Omnidroid: "The only thing hard enough to penetrate it is... itself." Also, the remote used to control it. It gets knocked off Syndrome's wrist by the Omnidroid itself, Mr. Incredible picks it up, and eventually they use it to defeat the Omnidroid.
    • The "Kronos" carving in the cavern where Mr. Incredible discovers the skeletal remains of Gazerbeam. It's the password to Syndrome's computer, and the name of Syndrome's evil plan.
    • The lava wall in Syndrome's base. Seen first after Mr. Incredible defeats the first Omnidroid, then seen again when he later infiltrates Syndrome's base. Behind the wall is Syndrome's computer, where Mr Incredible uses the aforementioned Kronos password and discovers Syndrome's plan.
    • Dash and Mr. Incredible playing football. Comes back when Mr. Incredible throws the remote to Dash during the climax.
    • Bob's black car. To stop Syndrome escaping at the end, Mr. Incredible throws it at him.
  • Chekhov's Gunman: Gazerbeam. Bob reads about his disappearance in the newspaper and Frozone brings this up in the car the same evening. Bob later finds his corpse in a cave after Syndrome tries to kill him, and finds he has carved the password to Syndrome's computer into the wall, which Bob puts to good use later. He also showed up at Bob and Helen's wedding.
  • Chekhov's Skill: Helen's parachute ability and Dash's ability to run across water.
  • Chekhov's Volcano: Averted. Syndrome's base is built in and around a volcano, but it erupting is never brought up. The closest thing to an eruption is the rocket launch as part of Operation Kronos.
  • Chew-Out Fake-Out: Dash gets in trouble for placing a tack on the teacher's chair. Bob, rather than being angry about the prank, is impressed by the fact that Dash managed to avoid being caught on a hidden camera. Helen is not amused.
  • Chronic Hero Syndrome: The Supers in general are quick to spring into action against big threats, but Mr. Incredible in particular needs to help other people. He doesn't adapt well to civilian life.
  • City of Adventure: Municiberg, in the intro sequence.
  • Clark Kenting: A serious example, and a silly example played straight.
    • Bob gets away with disguising his new job working on Nomanisan Island for some time to his whole family, particularly his wife—another super. When Helen fears Bob is having an affair, the effect is too good, right down to Bob's use of sunglasses as he says goodbye on his last trip. She really does fear that Bob has changed into some other man.
    • The sillier, straightly-played example regards the Parr family and a couple of other Supers. Their identities are concealed via domino masks, yet no one seems any the wiser. Except Syndrome, who has been uncovering superhero identities for years.
    • Also Gazerbeam who's a well-known advocate of superhero rights, yet apparently no-one knows who he is without his laser beam mask over his eyes.
  • Close on Title: Although with such artistic end credits, it doesn't feel like the end.
  • Cloudcuckoolander: KARI...THE BAAAAYBEEEESITTEEEER! *eye twitch*. Then again, after what she had to put up with in babysitting Jack Jack, most people would be a tad deranged.
  • Comically Missing the Point / Dramatically Missing the Point: Bob's reaction to finding out that Dash put a tack on his teacher's chair is to be impressed that he was fast enough to get away with it despite being caught on camera. The moment is Played for Laughs but it's also an early sign that Bob doesn't quite have his priorities straight.
  • Complaining About Rescues They Don't Like: Mr. Incredible finds himself being sued by Oliver Sansweet, a suicidal man whom Bob prevented from jumping off a building, injuring him in the process.
    Lawyer: Mr. Sansweet didn't ask to be saved, Mr. Sansweet didn't want to be saved, and the injuries caused by Mr. Incredible's 'actions', so-called, causes him daily pain!
    Mr. Incredible: [furious] Hey, I saved your life!
    Sansweet: You didn't save my life, you ruined my death's what you did!
  • Context-Sensitive Button: Syndrome's remote only has four buttons, yet they vary between doing nothing, activating individual limbs, controlling a specific detached claw, and so forth.
  • Convection Schmonvection: Taken to serious and seriously impractical extremes in Syndrome's lair, when Bob has to run and eventually shimmy between two closing walls that are made of lava. Also seen in the initial fight with the Omnidroid, in which Bob gets within inches of lava without getting burned. A justified trope in the case of Mr. Incredible, however; he's a super and thus resistant to heat damage, and also wearing his brand new super suit; the basic abilities are temperature-resistance up to 1000 degrees (Fahrenheit or Celsius is not stated), bulletproof, and machine-washable.
  • Cool Car: In the intro, the Incredimobile.
  • Costume Evolution: Edna Mode makes new costumes for the family after Bob keeps needing his older suit repaired.
  • Could Say It, But...:
    • Bob does this with a woman trying to claim her insurance, when his boss wants him to reject as many claims as possible. He even whispers "Pretend to be upset!" before she walks away, turning on the water works flawlessly.
    • For the boss's part, when Bob is being dressed down and asks his boss if he's saying that they shouldn't help people, he answers "The law requires that I say 'no'."
  • Covers Always Lie: Contrary to the poster above, Jack-Jack is never shown in the super suit designed by Edna Mode.
  • *Crack!* "Oh, My Back!": Played straight at first, invoked by Bob to the letter when he throws his back out in the volcano. Hilariously inverted seconds later when the Omnidroid attempts to tear Bob apart... and pulls his spine back into alignment.
  • Crazy-Prepared: After Helen sees Jack-Jack's supersuit.
    Helen: What on Earth do you think the baby will be doing?!
    Edna: Well, I'm sure I don't know, darling. Luck favors the prepared. I didn't know the baby's powers, so I covered the basics.
    Helen: Jack-Jack doesn't have any powers!
    Edna: No? Oh, well, he'll look fabulous anyway.
  • Create Your Own Villain: Syndrome was born the day Mr. Incredible refused to allow Buddy to be his sidekick and sent him home to his parents, leading him to tear apart every fan art he had of Mr. Incredible.
  • Creative Closing Credits: The various action vignettes surrounding the closing credits are related to the role of the person following each. The title of the Story Supervisor is kept constantly spinning, then is chopped up and reassembled to form the name of the film editor. The name of the Shading Supervisor has a shimmery shadow on the ground.
  • Crooks Are Better Armed: It opens with a police chase. The crooks open fire out their car's window with an automatic rifle, and the police shoot back with a pistol. No one gets hurt in the half minute they spend driving around the block firing wildly.
  • Cruel and Unusual Death: Syndrome. Who honestly wants to be run through a jet turbine? Feet first, even! At least we don't see it.
  • Crush. Kill. Destroy!: All of the Omnidroids as they tore through the heroes of yesterday and the city.
  • Cue the Falling Object: After Bob gets home after a frustrating day, he accidentally slams the car door so hard the window shatters, causing a mild Freak Out!. He lifts the car over his head about to do something, but notices a neighborhood kid watching him. As the two stare at each other, a piece of glass falls out of the window, then Bob puts the car down and goes into the house.
  • Cut Lex Luthor a Check: Syndrome made a fortune out of military inventions. The last part of Syndrome's plan is to sell his inventions to normal people to get rid of the "special people with special powers" meaning of superhero.
  • Darker and Edgier: With gun violence, electric torture, suicide attempts, large-scale destruction, bad guys who would hurt a child, and "good guys" who run from the police and lie to their own families, all in the same film, The Incredibles may very well be the darkest Pixar movie yet. It also uses language that pushes it out of the little-kid category, like "My God", and in the bonus short with Frozone and Mr. Incredible, race is brought up, and the short is described as "crappy." Brad's history of working on The Simpsons really comes through here.
    "Really, really little kids should not see this movie. They should wait till they get older. We're getting some reactions from people who were disappointed that their four-year-old was a little freaked out by it. Well, I don't want to compromise the intensity in order to please a four-year-old."
  • Dark Is Not Evil: Edna dresses in dark clothing and has black hair, and yet is the designer for the super suits that come in very handy for the Parrs when they arrive on Nomanisan Island.
  • Deadly Dodging: About half of the death toll racked up throughout the movie is Dash of all people getting mooks to blow themselves up on scenery.
  • Dead Man's Trigger Finger: Elastigirl kicks one of Syndrome's mooks in the face, and he fires off a few semi-auto rounds as he falls to the floor. One of the bullets hits the control panel for the door that Elastigirl is stuck in, freeing her.
  • Death by Secret Identity: Syndrome learns not only their real identities, but knows where they all live by the end of the movie.
  • Death Montage:
    • Edna's montage of superheroes killed by their capes.
    • The screens showing the results of the superheroes versus the Omnidroid serves the same purpose as a dramatic Death Montage.
  • Deconstruction: Near the start of the movie, many superheroes get into legal trouble because of the collateral damage they cause. However, the guy that sued for a "Ruined suicide" falls under Hollywood Law because of real life Good Samaritan Laws.
  • Defeat Equals Explosion: After its defeat, the final Omnidroid falls over...then spontaneously explodes into powder (the actual fireball is barely bigger than the robot itself).
  • Deliberately Monochrome: The entire newsreel montage about the denouncing of superheroes and eventually their rejection from society is in black and white.
  • Description Porn: Edna's presentation of the costumes she makes for the Parr family. She seems rather down about no longer being able to make super suits, so presumably Edna was very excited to be showing off her work. Also makes for cool visual effects.
    Edna: Supermodels. Heh! Nothing super about them... spoiled, stupid little stick figures with poofy lips who think only about themselves. Feh! I used to design for GODS!
  • Desk Jockey: Mr. Incredible is forced to become one to support his family's normal middle class life and hates it so much he sneaks a little vigilantism on the side.
  • Despair Event Horizon: Mr. Incredible is in a dark place after his family's apparent death.
    Mr. Incredible: (As he's choking Mirage) Why are you here? How can you possibly bring me lower? What more can you take away from me?!
  • Desperately Looking for a Purpose in Life: Mr. Incredible after the super hero ban.
  • Die or Fly: Violet finally learns to create large force fields when jumping at her brother to save him, and Dash is desperately running from guards in flying machines when he finds that he can run on water.
  • Disproportionate Retribution: Syndrome was just a geeky kid who wanted to be a super-sidekick using his gadgetry. After he's rather roughly dismissed by his hero, Mr. Incredible (who was trying to deal with multiple disasters at that particular moment, one of which had been caused by the kid's clumsy attempt to help, and was also on the verge of being late to his own wedding), he goes to the dark side and spends his life designing technology so he can kill superheroes, take their place, and then eventually sell his inventions so that everyone can be super, depriving everyone of their uniqueness. He takes special glee in his attempts to kill/abduct Mr. Incredible's wife and kids.
  • The Ditz: Bob tries to justify Thunderhead's death by his cape snagging on the fin of a missile with this trope, saying, "Thunderhead was not the brightest bulb..."
  • Dive Under the Explosion: Done accidentally. Dash is using his Super Speed to run on water as he's being chased by two mooks on hovercrafts. When they corner him in a cave, he stops running and falls into the water, just as the mooks crash together in a fiery explosion.
  • Diving Save: When Mr Incredible looks about to attack Syndrome in a fit of rage, Mirage shoves him aside and gets caught in Incredible's grip instead. This likely fuels her anger when Syndrome is willing to risk her death to call Incredible's bluff.
  • Do Not Call Me "Paul": 'My name is NOT BUDDY!'
  • Does Not Know His Own Strength: Mr. Incredible, but only when he's really stressed. Most of the time he's a complete aversion to this trope, even going so far as to perform delicate tasks and super-strength ones simultaneously.
  • Does This Remind You of Anything?:
    • "It's time for their secret identity to become their only identity. Time for them to join us or go away."
    • Violet's dialogue during the dinner scene: "Normal? What do you know about normal? What does anyone in this family know about normal?! We act normal, I want to be normal!"
    • "Your identity is your most valuable possession. Protect it."
    • A giant robot crash-landing and quickly becoming surrounded by tanks. Said robot idles for a few seconds, then sports bloodshot eye(s), extends tentacles and blasts said tanks with cosmic rays, immediately totaling them. No military firepower can penetrate it.
    • Although Brad Bird says he never read Watchmen, there are a few plot points that are reminiscent of plots in Watchmen.
      • The Government relocating heroes and forcing them into retirement is reminiscent of The Keene Act outlawing vigilantes.
      • Heroes going missing is very reminiscent of Rorschach's theory that masks are being targeted.
      • Edna's exclamation on the dangers of capes is best highlighted in Watchmen by Dollar Bill who gets his stuck in a revolving door and is shot and killed.
      • There's also the similarity of Syndrome's general plot to that of Ozymandias: the latter releases a genetically engineered "alien" in New York City as part of his plan while the former uses a robot for the same purpose, and both of their monsters are octopus-like and cyclopean. The main difference is that Syndrome was essentially in it for his own personal gain as well as to ultimately destroy what it means to be a superhero, while Ozymandias used it to give the United States and Soviet Union incentive to stop fighting each other and therefore prevent World War III.
    • So the hero is contacted via video message by a mysterious woman, who claims that her employer wants him to come and perform a feat of strength on his private island. Said employer turns out to be the Big Bad, who has been busily eliminating other contestants and wants the hero's unwitting help to create a superweapon. Does that sound familiar to you, too...?
  • Do Wrong, Right: Dash gets sent to the principal's office for using his Super Speed to put a tack on the teacher's chair during class. His father is genuinely impressed, especially about how Dash went too fast to be picked up on video. At least as far as the others in the room were concerned, it was also an example of Comically Missing the Point — primarily because it's clear that Bob's just living vicariously through his son's use of his powers.
  • Don't Think, Feel: After the plane crash, Helen reassuring Violet that when the time comes, she'll know how to wield her nascent power.
  • Drill Tank: The Underminer rides one of these.
  • Drinking Game: The Incredibles stumble upon some Mooks having one:
    Mook: Every time they run, ya take a shot.
  • Drop Pod: Mr. Incredible is launched out of one of these at one point. Later, the Incredibles improvise one together using an RV and a rocket.
  • Dumbass Has a Point: In "Jack-Jack Attack", when Agent Dicker shakes his head in exasperation on learning that Kari handed over Jack-Jack to Syndrome after the latter claimed to be another babysitter, Kari angrily points out that she'd spent the previous hours frantically trying to cope with sitting a super-powered baby, and so can be forgiven for not exactly being at her best:
    Kari: THE BABY WAS EXPLODING! Have you ever sat an exploding baby, Mr. Dicker?!
  • Early-Bird Cameo: As is standard for Pixar films. Doc Hudson from Cars appears in one shot.
  • Electric Torture: Syndrome does this to his prisoners for jollies.
  • Elemental Baggage: Frozone gets his ice by sucking moisture from the air and his body and multiplies it exponentially. A single sip of water lets him put a fridge-sized block around a guard.
  • Emo Teen: Violet, with the hair over her face and the shy, withdrawn attitude.
  • Enemy Mime: Bomb Voyage, the French Mad Bomber from the prologue.
  • Even Evil Has Standards:
    • It's one thing to lure adult superheroes to their deaths but killing children? Even for a Femme Fatale like Mirage, that's a step too far — and it contributes to her Heel–Face Turn a few scenes later.
    • Discussed earlier in the film by Helen's warning to her children, when she says that, unlike the villains on TV, these bad guys have no standards.
  • Everyone Is a Super: When Syndrome is discussing his plan with a captive Mr. Incredible, he almost names the trope. See Evil Plan below.
  • The Evil Genius: Syndrome after his Face–Heel Turn. An early sign that he was very much intelligent was him inventing and building his own rocket boots as a child, possibly being a Child Prodigy. As an adult, he built all the Omnidroids and possibly even his own headquarters, and the Xanatos Gambit that formed from the Omnidroids resulted in the deaths of many superheroes.
  • Evil Gloating: Parodied, discussed, and lampshaded as the heroes mock the villainous habit of 'monologuing'. Syndrome even calls out Bob for nearly tricking him into a dangerous monologue. This ultimately turns out to be his undoing, however - after failing to steal Jack-Jack, he takes a moment to gloat about how "this isn't over" and how he will get Incredible's son already, giving Bob enough time to throw a car at him.
  • Evil Laugh: Done by Syndrome after he thinks he's killed Bob's family. Lampshaded, but not as blatantly as the "hangings" so as not to distract from the seriousness of the scene. However, in the background, Bob is moving and it's only Mirage's quick action that saves Syndrome. Syndrome gives another one after revealing his full plan to the Parr family.
    • Dash gives a rather evil-sounding chuckle when he realizes he can run on water.
  • Evil Plan: Syndrome's in three steps: Lure the supers to their doom, pretend to be a super with technology and evil robots, profit by selling the technology to everyone and thereby making it impossible to be a super.
  • Evil Redhead: Syndrome is very much this, as well as being The Evil Genius.
  • Expressive Mask: The Parr family and Syndrome have a wide range despite their domino masks.
  • Expy:
    • Edna is based on a real-life costume designer for Paramount, Edith Head. Compare Edna and Edith. Many say she was based on Linda Hunt's character Regina Krumm in Altman's 1994 film Pret-a-Porter. There is a serious resemblance, down to her size, her hairstyle, her black dress and her circular glasses!
    • If a place can be an expy, than the middle school that Violet attends is one for Corvallis High School in Corvallis, Oregon, where Brad Bird went to high school. This is down to them having the same mascot (the Spartans). However, since the high school building was torn down in 2005 and rebuilt, it's a little hard to see it now.
    • The Underminer is almost definitely based on Marvel's the Mole Man, an enemy of the Fantastic Four. Rumor has it that the 2005 film version of Fantastic Four was going to end in a similar way but it was changed when this movie came out.
    • Rick Dicker's look and voice is based on Richard Nixon.
  • Face–Heel Turn: Buddy wanted to be a super hero sidekick but became a villain after he was rejected.
  • Faceless Goons: Though not voiceless. "Okay, every time one of them runs, take a shot." Not entirely faceless, either: Dash knocks the visor off of one in a fight. We even get a Reaction Shot of his face before he hits a cliff wall.
  • Family Title/Team Title: The Parrs are known as the Incredibles in their superhero ensemble.
  • Family-Unfriendly Death: Mr. Incredible tosses a car at Syndrome, causing him to go flying into the engine of his jet plane where his cape gets caught in a propeller and he is quickly pulled into the engine, then the jet plane explodes. Earlier in the film, Edna Mode listed a number of superheroes who had met their untimely demise on account of their capes getting hung, one of which just so happened to get sucked into a jet engine. Even more so when you realise that it means that little bits of flesh and blood and bone would be raining down over the neighbourhood for a few minutes afterwards. Also, every time a hovercraft exploded with a Mook inside.
  • Fastball Special: Bob with Helen towards the end.
  • Femme Fatale: Mirage, a mysterious and alluring woman who draws Bob into an undercover hero mission.
  • Foreshadowing:
    • The entire "NO CAPES" sequence, which demonstrates the dangers of having a cape as part of the costume, specifically "Stratogale! April 23rd, '57! Cape caught in a jet turbine!" Syndrome didn't listen. Also earlier in the film, before Edna Mode is introduced, his cape causes trouble when Bomb Voyage throws a bomb on it.
    • Helen finding building debris on Bob's jacket sets up how she will come to think later that he is cheating on her when she finds Mirage's hair on his jacket.
    • Helen's supersuit being able to withstand missiles being fired upon it.
    • After Mirage tells Mr. Incredible about the Omnidroid, he remarks that it had gotten smart enough to wonder why it had to take orders.
    • The newspaper article in the dinner scene about Simon J. Paladino having gone missing. Also Frozone's comment about this in the car later: "I don't see anyone from the old days, Bob. Just you." Turns out most of them have been killed by the Omnidroids.
    • Dash's line in the page quotation above foreshadows Syndrome's plan.
    • When Edna shows Helen the suit she made for Jack-Jack, every ability she put into it matches the abilities he shows at the end. Seriously, that woman must be psychic, or Crazy-Prepared on a level Batman can only dream of.
    • Bomb Voyage sticking a bomb on Buddy Pine establishes in the prologue that indeed, the villains in this movie are NOT averse to killing children if it provides any advantage over the superhero present. Buddy would go on to emulate this behavior as Syndrome. And against the same superhero, too!
  • Flirtatious Smack on the Ass: During the Good Times Montage, Bob gives Ellen a pat on the butt as he walks by her in the hallway, only to receive a pat right back— from across the hall.
  • For Want of a Nail: If Mr. Incredible had let Buddy be his sidekick, countless other supers would still be alive and the Omnidroids would not exist.
    • If Mr. Incredible had not saved the life of a suicidal man, not only would he not have been sued, but the railroad track would not have been blown up and his loss in the subsequent lawsuit would not have happened, and the entire Superhero Relocation Programme would likely not have gone ahead.
    • If Bob hadn't been cut by the Omnidroid during his first fight with it, he wouldn't have had to go to Edna and get his suit repaired, Helen wouldn't have had to go to Edna because Edna wouldn't have had to repair the suit, Helen wouldn't have been able to find out where Bob was, and could well have ended up leaving him due to the affair she thought he was having.
  • Freeze-Frame Bonus:
    • One can see the attendees of Bob and Helen's wedding in the church pews at the beginning of the movie — Edna, Rick Dicker, Gazerbeam, Dynaguy, Stratogale, and Thunderhead.
    • You can see Dash move on the video tape if you keep a keen eye.
    • Robert's newspaper (where he learns about Gazerbeam's disappearance) has a number of worrisome headlines, such as "Crime Rate At All Time High."
  • Friend to All Children: In his glory days, Mr Incredible had a fun club consisting of kids, of which Buddy was a member, and tried to let Buddy down easy when he didn't want him as his Kid Sidekick, only flat-out rejecting him when Buddy inadvertently aided in Bomb Voyage's escape.
    • Thunderhead, Edna points out, was also good with kids.
    • Stratogale can be seen waving at a child in the window of the plane whose engine her cape gets sucked into.
  • Frivolous Lawsuit: A ridiculous number of these force all superheroes into hiding.
  • From My Own Personal Garden: Mr. Incredible eats with Mirage, who points out how everything was grown on the island, thanks to the volcanic soil. This is before Mr. Incredible encounters Syndrome.
  • From Nobody to Nightmare: Buddy, geeky kid, to Syndrome, Cape Buster and Hero Killer.
  • Funny Background Event:
    • During the climactic fight against the Omnidroid, the family gets a hold of Syndrome's remote. After the Omnidroid uses a Rocket Punch to grab Mr. Incredible...
    Dash: (pushes button)
    Mr. Incredible: (gets tossed into the air by the claw opening) Huuwaaugh!
    • After Lucius comes and gets Mr. Incredible, Jack-Jack can be seen in the back trying to eat the spit that Lucius froze.
    • The argument between Lucius and Honey as the former tries to find his supersuit, with the chaos the Omnidroid is inflicting in the background.
  • Gadgeteer Genius:
    • Syndrome. There seems to be no limit to what he can build, including moving walls made of lava.
    • Edna is focused exclusively on clothing. Making a onesie that is bulletproof, fireproof, and machine-washable? That's just a warm-up for her.
  • Gendered Outfit: While all four Incredibles wear similar one piece outfits with a contrasting "gloves, boots and briefs" motif, Helen and Violet's outfits have opera "gloves", thigh-high "boots" and bikini-shaped "briefs."
  • Genius Bruiser: Not explicit, but Mr. Incredible must be very intelligent to master the subtle ins-and-outs of Insuricare, which we see even before he outwits Syndrome's Omnidroid and goes for a delve in the computer network. This fact helps him just as often as his strength does.
    • He also understands enough of Mirage's long-winded and indirect way of speaking that he not only anticipates where she's going, he compresses entire paragraphs into only a few three-word clauses.
    Mr. Incredible: Shut it down, do it quickly, don't destroy it.
    Mirage: And don't die.
    Mr. Incredible: Great. Thanks.
  • Genre-Busting: It's a thriller/horror/action/sci-fi family dramedy satire with explosions.
  • Get a Hold of Yourself, Man! / Quit Your Whining: Edna, when Helen / Elastigirl breaks down after discovering her husband is on a tropical island in the middle of the ocean, assuming he's having an affair. Edna essentially tells her to go get him and kick his ass. (But it ends well.)
    Edna: And call me when you get back, darling - I enjoy our visits.
  • Getting Crap Past the Radar:
    • "Every time they run, take a shot."
    Syndrome: Elastigirl? You married Elastigirl? [Sees Violet and Dash] ...and got busy!
    • Syndrome claims the "S" on his outfit stands for sitter, because if if stood for babysitter it would say "BS."
    • For a while, Helen thinks Bob is having an affair, though to a young viewer it might seem she is just upset about him resuming superhero work behind her back.
  • Glory Days: There's even a magazine cover in Bob's memory room with this as the title.
    • And the soundtrack's track for the flashback opener of the film is even named "Glory Days."
    • Edna is disdainful of her current job as a fashion designer and is clearly delighted at the prospect of doing more work for Supers:
    Edna: I used to design for gods!
  • Glory Hound: Syndrome's plan is certainly reckless with people and property and all to gratify his ego.
  • Gloved Fist of Doom: Syndrome's gravity rays are stored in one and he likes to gesture with it.
  • Gone Horribly Right: The final version of Syndrome's Omni-Droid is so intelligent that it even recognizes its own remote control as a threat to be destroyed.
  • Good Is Not Soft: The Incredibles are not against using deadly force against the various mooks they encounter and/or indirectly causing them to die- heck, Dash racks up the highest kill count among them by getting the goons chasing him to crash their hovercrafts into the surroundings. However, this trope is completely Justified; turns out, super-heroing is a dangerous business and it's a lot harder than it sounds to just take bad guys alive when they're actively trying to kill you.
  • Good People Have Good Sex: Strongly implied.
    Syndrome: You married Elastigirl? ... And got biz-zay!
    • Bob and Helen pinching each others' butts while in the house.
    • Helen 1) suggestively pulls Bob back into the house while in her dressing gown and 2) stretches her arms from off screen (implying that she's not wearing anything) to pull Bob back in after he's walking out the front door. Not to mention him laughing and eagerly going back in both times!
  • Goo Goo God Like: Jack-Jack has half a dozen superpowers.
  • Good Times Montage: After Bob successfully defeats the first Omnidroid, he returns to home having found catharsis after penting up his need to be a hero for so many years. He spends more quality time with his kids, he gets them a new sports car, he and Helen spend a lot more time together (complete with a Flirtatious Smack on the Ass for both of them) and he spends all of his "work time" losing weight at the rail-yard.
  • Got the Whole World in My Hand: Insuricare's Logo.
  • Gratuitous French:
    • Monsieur Incroyable!
    • Paradoxically, it is not only gratuitous but inaccurate. The French dubbing transposed "The Incredibles" in "Les Indestructibles", probably because it sounds cooler in their tongue or closer to the original title. Thus, he is indeed named "Monsieur Indestructible" in French.
  • Grievous Harm with a Body: During the family's first fight as a team they use mooks as weapons against other mooks.
  • The Guards Must Be Crazy: Played straight (usually for laughs) but also averted with some mooks. Case in point the Mook left to deal with Violet after the rest chase after Dash: after Violet runs to the water to hide, he picks up a handful of dirt and throws it into the water, looking for current changes.

  • Happily Married: Bob and Helen. They love each other and support each other through underground living, superhero withdrawal and a new villain.
  • Harmless Freezing: During the jewelry store scene, Frozone encases a cop in a shroud of ice after the officer mistakes him and Mr. Incredible for burglars. When the cop's friends come in to check on him, he is frozen in place, but his eyes can still be seen moving around freely within the ice.
  • Hartman Hips: Elastigirl seems to dislike hers. Violet has a more teen-size version.
  • Heel–Face Turn: Mirage.
  • Held Gaze: Elastigirl and Mr Incredible share a rather long seductive one right after they capture a thief together during the Cold Open at the beginning of the movie.
  • Heroes Gone Fishing: Kind of lampshaded in the opening with Mr. Incredible saying he doesn't know a single superhero without a secret identity, and that no one would want to be under the pressure of being a hero all the time. Elastigirl references the trope too by saying she wouldn't be seen at the supermarket in costume because no one would go shopping as her.
    • Apparently a lot of other superheroes took time off from fighting crime and saving the world to attend Bob and Helen's wedding. Edna and Rick Dicker are also in attendance.
    • During the montage sequence after Bob defeats the Omnidroid, Bob and Dash are seen playing Scalextric, and then playing catch in the park.
    • At the end, the Parrs are watching Dash at a track meet, and a newly-confident Violet asks Tony out to the movies.
  • Heroes Want Redheads: Helen/Elastigirl had long, bright red hair when young. Now that she's older, she keeps it short and auburn.
  • Hero Harasses Helpers: Mr. Incredible to "Incrediboy" because the latter is distracting the former from a bomber villain.
  • Heroic B.S.O.D.: Mr. Incredible has a brief one when he thinks his family is dead.
  • Hero Insurance: See Hilarity Sues, below.
  • Hero with Bad Publicity: All supers become this once they start getting sued for damages while saving lives and servicing the public. The result is that superheroes are forced into hiding by the government and undertake normal identities. This ends after Mr. Incredible, his family and Frozone stop the Omnidroid and are seen as heroes again.
  • Hero-Worshipper: Buddy created his own suit based on Mr. Incredible so he could be the guy's sidekick.
  • He's a Friend: When Edna goes through her security system's identity check, a gun drops down in front of Helen, prompting Edna to quickly assure the system that Helen's a guest.
  • High-Heel–Face Turn: Played with. Mirage shows signs of an attraction to Mr. Incredible, but when she does betray Syndrome, it's not for romantic reasons.
  • Hilarity Sues: One of the main causes for heroes hiding is the damage their battles caused to their surroundings. The immense destruction in the end battle is hardly mentioned because all of it was caused by the Omnidroid itself. The only damages that could be reasonably pinned on the heroes were the office building Mr. Incredible was thrown through, the car Frozone was chucked onto, and the manhole cover Elastigirl pulled up.
  • Hoist by His Own Petard:
    • Mr. Incredible defeats the first Omnidroid by ripping out its lower camera eye and climbing inside, and in trying to get at him, the Omnidroid punches its claws through its own body.
    • Bob knocks Syndrome into his jet's intake by hurling a car at him — the one he bought when he was on Syndrome's payroll. Syndrome also got hoisted by making the Omnidroid smart enough to outwit him by destroying his controls Also worth mentioning is Syndrome's disregard for Mirage's life when Bob threatens to crush her to death; feeling understandably betrayed, this prompts her to aid the Incredibles in their escape from the island and their pursuit of Syndrome.
    • The Omnidroid in the final battle has its guts ripped out by its own rocket arm, fired using Syndrome's own remote.
  • Hollywood Genetics: It's not explained how a blond and a redhead give birth to a child with black hair, although it's possible Violet just dyed hers.
  • Hollywood Law: In actuality, 'Good Samaritan' laws have been passed which specifically protect people from prosecution or lawsuits for damages or injuries that occur when responding to a crime or disaster. In cases like those which open the film, the judge will dismiss the case on the pleadings for failure to state a claim (that is, telling the guy "This isn't something you can sue about") before a jury is even selected. Even before Good Samaritan laws were commonplace, most common law jurisdictions (that is, ones based on English law like America), people generally weren't liable unless they were grossly negligence.
  • Hollywood Mid-Life Crisis: Bob's character arc is essentially taking him through the superhero version of this. He even buys an impractically flashy new sports car at one point.
  • Humans Are Bastards: Not really but this is how Buddy seems to view people after he was torn apart as a child and he became Syndrome.
  • Human Popsicle: The police officer from the jewelry store. Of course, he did tell Frozone to "freeze."
  • Human Shield: Helen stretches herself over Violet and Dash to protect them when the plane explodes.
  • Humongous Mecha: Syndrome's Omnidroids are several times taller and more times wider than a big man like Bob Parr.
  • Hyper Awareness:
    • Stretching doesn't seem to be Helen's only power; she has super-vision as well, as she notices an incredibly tiny piece of rubble on Bob's clothes and the detailed stitching on Bob's old super-suit.
    • Though not foolproof, Bob's "danger sense" (mentioned in his profile in the DVD extras) lets him anticipate imminent danger... including an angry wife!
  • An Ice Person: Frozone can generate ice: ice prisons, ice projectiles, ice slides, etc.
  • Ignored Enamored Underling: Mirage to Syndrome, who not only ignores her affection but feels she is ultimately expendable.
  • I Just Want to Be Normal: Violet can't stand having powers and wants to be a muggle like her classmates. Then the Adrenaline Makeover makes her realize how awesome she is when she has confidence and uses her powers to help and protect her family.
  • I Just Want to Be Special: Syndrome, despite the fact that, through use of his incredible intelligence and advanced technology, could make himself a super without having to go into villainy.
  • I'm Your Biggest Fan: Buddy to Mr. Incredible, word for word. invoked.
  • Impairment Shot: Mr. Incredible's POV: Mirage walks in on him as his vision and consciousness are taken out by the squishy black things that hit him upon setting off Syndrome's intruder alert.
  • Impossibly Cool Clothes: Edna makes bullet-proof costumes for the Parrs, with a heroic red colour scheme and built-in tracking devices.
  • Impractically Fancy Outfit: Defied by Edna Mode, a superhero costume designer who refuses to include capes for safety reasons.
  • Improbable Hairstyle: Syndrome's onion head.
  • Improbable Parking Skills: Mr. Incredible first lands a falling van right on the highway, then proceeds to veer so sharply that it rolls over several times before stopping perfectly in a parking space.
  • In Harm's Way: Bob loves the dangerous superhero life so much he buys a police scanner and lies to his wife so he can look for baddies to beat up.
  • In Love with Your Carnage: Downplayed; Mr. Incredible and Elastigirl (who had been arguing a scene prior) trade smitten "I love you"s after teaming up to beat up a group of Mooks.
  • Increasingly Lethal Enemy: The Omnidroid is stated by Mirage to be an example of this trope:
    Mirage: I've got to warn you. It's a learning robot. Every moment you spend fighting it will only increase its knowledge of how to beat you.
    Mr. Incredible: Shut it down, do it quickly, don't destroy it.
    Mirage: And don't die.
    Mr. Incredible: Great. Thanks.
  • Incredibly Lame Pun: "Ice of you to drop by." Frozone even calls him out on it.
    • Bonus points for it being said by Mr. Incredible.
  • Indy Escape: When Mr. Incredible fights the Omnidroid for the first time on the island, the robot soon tries to crush him by retracting its limbs into its spherical body and rolling through the jungle. Mr. Incredible does the sensible thing and jumps out of the way, but the Omnidroid is a learning robot, and so somehow steers its sphere form towards him.
  • Indy Ploy:
    • Helen is able to do this very well. It helps that besides being the mother that needs to balance, control, and maintain her family, she can adjust herself in various ways to accommodate her own plans.
    • Bob is a straighter example of this. His own experiences as a hero aside, working with and being married to Helen probably contributed to his ability to think fast and adapt to situations quickly.
  • Infant Immortality: Noted with Helen giving her children the cold facts that the bad guys WILL kill them if given the chance.
  • Injury Bookend: The out-of-shape Mr. Incredible hurts his back while laughing about his easy defeat of the first Omnidroid. When it immediately comes back for round two, he can't fight properly, and it grabs him and tries to pull him in half. Instead it fixes his back, at which point he curbstomps the thing.
  • Ink-Suit Actor:
    • Samuel L. Jackson animated as-is to create Lucius/Frozone.
    • Mr. Incredible/Bob Parr's facial features are based on a cross between Craig T. Nelson's face and a greek hoplite's helmet.
    • Helen/Elastigirl isn't too far off from Holly Hunter.
    • Gilbert Huph and actor Wallace Shawn look fairly similar, too.
    • An unintentional, yet hilarious example: Gilbert Huph also looks a lot like German comedian Herbert Feuerstein - who was promptly hired as his voice actor in the German dub.
  • Inspiration Nod: While the powers parallel with the Fantastic Four came about accidentally from the Personality Powers and the "superhero-as-family" parallel was inevitable since the FF codified it, they still gave it a nod by having the final villain The Underminer be a Captain Ersatz of the Fantastic Four's first villain The Mole Man.
  • Instant A.I.: Just Add Water!: The cover story for Mr. Incredible's first mission is that this had happened to the Omnidroid. Implied to happen for real at the climax; we get a POV shot of the Omnidroid looking at the remote Syndrome uses to control it right before it turns on him.
  • Invisibility: Violet can vanish from sight without a trace. She still displaces water, though.
    Edna: Your daughter's suit will disappear as completely as she does.
  • Interrupted Suicide: Mr. Incredible saves someone_and in gratitude the suicidal man fills out a lawsuitnote 
    Man: You didn't save my life, you ruined my death!
  • Ironic Echo:
    • "I work alone." In a visual echo, the first time we see the family using their powers together, they are fighting with each other until interrupted by Frozone. The next time, they are fighting with Syndrome's goons until interrupted by Syndrome.
    • Elastigirl telling Dash the quote on the top of this page. Syndrome says the same thing when telling Mr. Incredible of his plan to sell his tech to the people.
    • "I am your biggest fan."
  • Ironic Name: Par means "average", which is something the Parrs definitely are not.
  • Irony: invokedThe opening interviews. Nowadays, Bob is pining for the days of adventure (Mr. Incredible once dreamed of settling down); Helen is happy and willing to partake of domestic life (Elastigirl scoffed at the same idea); and Lucius is so honest with his wife she knows where to find his supersuit and hide it from him if she needs to (Frozen thought the idea of revealing your secret identity in a relationship was amusing).
  • Island Base: Nomanisan Island.
  • It Only Works Once: The Omnidroid is a learning robot, and combined with Syndrome's constant upgrades, it's able to defeat superhero after superhero, with anyone who defeats it getting killed by the next model. Ultimately averted though, as Mr. Incredible defeats it the same way he'd defeated it the first time: by punching its leg through its body. This itself counts as "only works once", though, because as Helen notes, they only have one shot with the rocket leg and can't afford to miss.
  • It's All About Me: As a boy, Syndrome constantly pesters Mr. Incredible and implores him to let him be his sidekick. When he tries to show his skills, and almost gets killed doing so, the resulting damage leads to a widespread Super Registration Act which forces Mr. Incredible into retirement and hiding. Yet years later, Syndrome still has the gall to say he got the short end of the stick.
  • It's All My Fault: With them all taken prisoner by a megalomaniac thanks to Bob's desire to relive his glory days, Bob gives his family the apology they deserve. No-one bothers to tell Dad that Violet is in the process of setting them free.
  • I Work Alone: Said word-for-word by Bob, before raising a family that also had superpowers. Lampshaded by Syndrome in a Kick the Dog mentioned below.
  • Jaded Washout: Bob Parr, after being forced into retirement.
  • Jerkass: Huph, who's cruel, cold, greedy, and self-centred. Despite being the head of an insurance company, he clearly has zero concern for his clients and even random strangers, caring only about money and helping out the company's stockholders, rather than the people he's supposed to be helping out.
  • Jerkass Has a Point: Mr. Incredible could have let Buddy down easier in the beginning, and he admits that he was wrong when confronted by Syndrome, but the kid was trying to jump straight into heroing with no training or experience and consequently almost got himself killed.
    • Dash's teacher, Bernie, comes off as rather irritable and quick to anger. He's also completely right in suspecting Dash of playing tricks on him, but his inability to prove it makes him look a paranoid, demented fool.
  • Jumped at the Call: Mr. Incredible just can't give up superheroing, even when he's supposed to be retired, so naturally he's going to jump at the chance to mangle a rogue robot.
  • Just Between You and Me: Lampshaded. Both the heroes and villains dub it "monologuing."
  • Just Plane Wrong: Averted, as Helen's radio dialog is accurate.note 
  • Karma Houdini:
    • Thanks to Buddy's interference, Bomb Voyage gets away with robbing the bank in the beginning. Made worse by the fact that he crossed the Moral Event Horizon in order to escape by being willing enough to attempt to blow Buddy up.
    • Despite helping track down and murder dozens of superheroes, absolutely nothing happens to Mirage in the end. Slightly justified when she helps the Incredibles get back to the mainland.
    • Invoked. The mugger Bob sees outside the Insuricare building gets away scot-free because Huph threatens to fire Bob if Bob goes out to stop him.
  • Kick the Dog:
    • Huph sees a man being beaten and mugged right outside his office window, then smiles and says "Let's hope we don't cover him!" And threatens to fire Bob if he tries to help.
    • Syndrome was willing to call Mr. Incredible's bluff, with Mirage's life on the line, effectively turning her against him. He also did it to Mr. Incredible himself moments after the plane was shot down, throwing his "I work alone" mantra from the old days back at him.
  • Kid Sidekick: Buddy wants to become one to Mr Incredible at the start of the film, but recklessly rushes headfirst into it and comes across as more like The Millstone.
  • Killer Robots: The Omnidroids are Hero killers.
  • Kubrick Stare: Attempted a few times by Syndrome, but it's nothing compared to Bob maintaining the look for the entire sequence with Huph and the robbery outside the building.
  • Lampshade Hanging: Much of it.
    • How villains love to monologue.
    • How The Cape-style heroes don't like killing.
    • Evil people won't hesitate to kill children.
    • Et cetera.
  • Lantern Jaw of Justice:
    • There's nothing we can say about Mr. Incredible's chin that the picture at the top of the page doesn't.
    • Syndrome has one as well, but he's evil.
  • Large Ham:
    • Edna.
    • "I am Syndrome, your nemesis! And... [inadvertently throws Mr. Incredible out of sight] oh, brilliant."
    • The Underminer shows signs of this as well.
    "I am beneath you! But NOTHING is beneath ME!!!"
    "I hereby declare war on PEACE and HAPPINESS!"
    • Dash's teacher is a less super-villainous example:
    "Coincidence? I think NOT!!!!
    • Wallace Shawn, as per usual.
  • Larynx Dissonance:
    • Director Brad Bird voices Edna. This wasn't originally intended, but producers thought his "scratch", or guidance performance, was good enough. This happens frequently at Pixar. According to commentary, Brad Bird initially wanted someone else (Lily Tomlin) to voice Edna Mode. When he called her and gave a demonstration of what he wanted the voice to sound like, she laughed and asked him what he needed her for. He already had the voice down!
    • Played with in the Italian dub (and the French dub as well), where the voice actor is a woman (Amanda Lear) known for her distinctly deep and masculine voice.
  • Laser-Guided Karma:
    • Thanks to Syndrome's Kick the Dog moment, Mirage does a Mook–Face Turn in favor of the merciful Mr. Incredible.
    • Earlier in the film, Huph gets a good dose of this when he refuses to let Bob stop a mugging going on outside the office, knowing full well what's going on and threatening to fire Bob if he goes out to help. In his fury, Bob throws Huph through a series of walls and lands him in hospital. It gets Bob fired (understandably), but still.
  • Lava Adds Awesome: Syndrome's island base includes a dining room with walls of flowing lava for decoration.
  • Left Stuck After Attack: The Omnidroid pulls a very temporary version. It misses a strike at Mr. Incredible and drives its claw into a cliff, and immediately yanks it out and flexes the claw to burst the chunk of rock that came with.
  • Licensed Game: There are two: The one that is an action-adventure adaptation of the movie suitably stretched out on Nomanisan Island and starring the whole family, and a sequel beat-em-up game called Rise of the Underminer starring Mr. Incredible and Frozone.
  • Line-of-Sight Name: According to Dynaguy, one of the heroes killed by their cape, he got his name while eating at a diner and sounding out words.
  • Little Stowaway: Dash and Violet sneak aboard their mother's plane when she flies to the Supervillain Lair. Drama ensues.
  • Living Legend: At the start of the story, the supers are all Golden Age heroes and perfectly happy to be celebrities. This quickly bites them in the tush when normals start suing them.
  • Look Ma, No Plane!: The folly of doing this is shown during the "no capes" montage in which a female hero flying by a jetliner and waving at a kid is sucked into the engine when her cape gets caught.
  • Loony Fan: Buddy is hyperactive, over-eager, and generally incompetent. Mr. Incredible would much prefer his "Biggest Fan" to go somewhere else.
  • Lord Error-Prone: Syndrome when he's trying to be a superhero.
  • Mad Bomber: Bomb Voyage.
  • Magic Pants: Justified for the four main heroes since they all have custom made suits that are adjusted to their powers. Played with with, Jack-Jack. His diaper does not travel with him when he teleports, however it does remain perfectly intact when he bursts into flames, or transforms into a monster.
  • Male Might, Female Finesse: Bob and Helen. Most notably seen when each is trying to infiltrate Nomanisan Island, Bob tends to power his way through obstacles and foes, while Helen relies on her elasticity to avoid detection and fit into places normal people could never get into.
  • Mama Bear: Helen. When the plane was about to be hit by Syndrome's missiles, she stretched herself over Violet and Dash to protect them from the explosion. She also carried Violet to safety after she was knocked out by the Omnidroid dropping on her force field (Violet turned out to be OK).
  • Manly Tears: Mr. Incredible holds up fine under torture, but breaks down and sobs like a baby when he is led to believe that Syndrome killed Helen and the children. (They turn out to be all right.)
  • Meaningful Echo:
    • The page quotes, as paraphrased by Syndrome later on:
    Syndrome: And when I'm old and I've had my fun, I'll sell my inventions so that everyone can have powers! Everyone can be super! And when everyone's super... (Evil Laugh) ...no one will be.
    • "We're superheroes. What could happen?"
    • Helen says "I don't think so!" when rejecting the idea that she should leave the heroics to the men. She repeats the line when Bob insists on saving the day alone.
  • Meaningful Name: Many.
    • The Parr family. "Par" means average or adequate, contrasting with "Incredible."
    • Violet can be taken to refer to ultraviolet light (which is beyond normal human visual acuity and is therefore invisible). Also, a "Shrinking Violet" refers to someone who is very shy or timid, which Violet tends to be until she Takes A Level In Badass.
    • Dash, dashes about.
    • Jack-Jack can be read as a reference to a jack of all trades, which he certainly appears to be.
    • Syndrome is Buddy "Pine", as in "I cry because I can't be your friend." In addition, he has the same initials as Mr. Incredible: Bob Parr and Buddy Pine. He also has a bad case of hero's syndrome.
    • Edna Mode: 'Mode' means 'fashion' in several languages.
    • Mirage is not what she appears to be at first glance.
    • Nomanisan Island (No man is an island), which ties into the film's themes of teamwork and family. Attempted in the Spanish translation, where the island is known as Isla Palos Locos ("Crazy Sticks Island", but can also be read as Isla Pa'los Locos, "Island For The Crazy").
    • Thunderhead was apparently The Ditz. His superhero name is a play on "dunderhead|", a generic term for someone stupid.
    • Frozone's name is Lucius Best and he's Bob's best friend and was Best Man at his wedding to Helen.
  • The Men in Black/Memory-Wiping Crew. Rick Dicker of the National Supers Agency is a world-weary version.
  • Metronomic Man Mashing: Syndrome engages in some of this during his initial confrontation with Mr. Incredible, with the help of a Tractor Beam. However, it shuts off on its own after only a few bashes, sending Mr. Incredible flying off into the distance instead.
  • Mid Life Crisis Car: It's no coincidence that one of the first thing Bob does when he starts earning more money through covert superhero work is buy himself a flashy and impractical new sports car.
  • Militaries Are Useless: At the end, when the Giant Omnidroid attacks some random cities, the army's response is basically "send some guys to attack it with tanks and sub-machine guns, then run!"
  • Milking the Giant Cow:
    • Syndrome does this with hilarious results as he wears an Arm Cannon shooting a beam of energy that suspends his target in mid-air.
    "I am Syndrome! Your nemesis! And... (throws his arms up, hurling Mr. Incredible out of sight) Oh, brilliant."
    • Later Syndrome stops a fuel truck falling on a woman and her child. Once again he does his dramatic introduction, sending the fuel truck flying over his shoulder where it explodes in a ball of flame.
  • A Million Is a Statistic: Averted. The scene when Mr. Incredible learns that Syndrome is a superhero serial killer. Most of them aren't established characters, but the scene is treated as appropriately horrific.
  • Misfit Mobilization Moment: When the Parrs fight together against Syndrome's Mooks.
  • Misplaced Retribution: After Buddy almost (unintentionally) gets himself and Mr. Incredible killed, he also caused the passengers of a train to get serious injuries, which Mr. Incredible gets blamed and sued for.
  • Mistaken for Cheating: Helen believes Bob is cheating on her with Mirage. He isn't.
  • Mistreatment-Induced Betrayal: Syndrome does a great deal to push Mirage along.
  • Monster Protection Racket: Syndrome's plan: have the various Omnidroids kill off all the real superheroes, then use the final one to fake a monster attack with himself as the world's savior. Unfortunately, he made his machine that bit *too* clever...
  • Mood Whiplash: It's a funny movie about superheroes... until you see the dead one.
  • Mooks: Syndrome has a bunch on them on his island and they're more competent than the standard because they were trained to kill supers.
  • Mook–Face Turn: Mirage switches sides after Syndrome shows how little value he places on her life.
  • Multiple Demographic Appeal: As expected from a Pixar film; superhero fun action for the kids and stuff that their parents would get.
  • Mundane Utility:
    • The Parrs' home life in a nutshell — Helen finds a way to apply her superpowers to nearly every household chore despite her oft-expressed desire to live a normal life, best demonstrated by Bob absentmindedly lifting the couch off the floor for Helen while she's vacuuming as her arm extends from halfway across the room to get the vacuum under it. Related to Power Perversion Potential, having an elastic body probably came in very handy during the pregnancies. (For that matter, a rubbery woman is the least likely for Bob to accidentally crush with his strength).
    • Inverted in one brief scene, when Helen realizes (much to her chagrin) that in spite all the cool stuff that she can do with her stretching powers... she can't control the size of her butt.

  • The Napoleon: Huph, Bob's boss at Insuracare. He clearly gets a buzz out of humiliating the extremely tall Bob and forcing him to comply with his authority.
  • Narrating the Obvious: "The remote controls the robot!" Justified in that the audience knows it but Violet and Dash did not know about the remote and she was telling him.
  • Neck Lift: Bob uses it often.
  • Neck Snap: Possibly what happened to Dynaguy when his cape snagged during takeoff, given that's where capes attach.
  • Never Heard That One Before:
  • Never Be a Hero: What Buddy thinks Mr. Incredible is telling him.
  • Never Say "Die": Averted. Helen is very clear to her children about what will happen if the bad guys catch them.
  • Never Trust a Trailer: Like other trailers for Pixar films, the trailer is basically a sketch that doesn't appear in the film, but the trailer is also deliberately misleading in that it changes all the memorabilia in Bob's office to indicate that he has always worn the red Mr. Incredible suit, as opposed to the blue one.
  • Never My Fault: Syndrome's motivation falls kind of flat when you realize that even though Mr. Incredible told him he worked alone, Buddy had distracted him repeatedly, let Bomb Voyage escape, and had nearly gotten killed because he repeatedly tried to "help". This is not exactly an uncommon flaw in supervillains.
  • Newspaper Backstory: Mr. Incredible keeps a bulletin board full of clippings from his superhero days.
  • Nice Job Breaking It, Hero!
    • Bob saves a suicide jumper and a trainload of civilians, only for them to sue over their collective injuries, opening the floodgates to a bunch of lawsuits that drive superheroes out of business. Congratulations to Buddy also for starting the whole mess while trying to help his hero.
    • Helen activates the homing device on her husband's suit, alerting Syndrome to his presence.
      • Edna may have installed the homing device on the suit without telling Bob. Even if Syndrome hadn't been monitoring signals, it still flashes and beeps loudly, which might get Bob killed if he was sneaking around. You know, exactly the sort of situation where the homing device might be needed.
  • Nice Job Fixing It, Villain!: After Mr. Incredible throws out his back in his first fight against Syndrome's Omnidroid, the robot's attempt to pull him apart straightens his back right back out. Curb-Stomp Battle ensues. Syndrome's whole plan, to bring Mr. Incredible out of retirement in order to kill him, makes him a better superhero now than he was in his prime, and bringing his whole family together makes them a formidable group.
    • The mook that punches Dash off the hovercraft ends up saving Dash's life, because seconds later the hovercraft crashes into a cliff.
  • No Doubt The Years Have Changed Me: Syndrome reveals himself to be an old fan of Mr. Incredible turned supervillain.
  • invokedNo Export for You: The DVD bonus feature "Vowellet" is included only on the Region 1 DVD — not Region 2 or Region 4.
  • No Flow in CGI:
    • With one exception particular to this film: Violet's long hair required Pixar's engineers to write advanced custom software to get it right, and was one of the first challenges they tackled when making the film, since they knew they would need as much time as they could get to cope with unforeseen problems.
    • The commentary discusses a scene where Edna reaches her hand through Incredible's old super suit and out the hole in the sleeve. It was not an easy task for the animators.
    • The creators also expressed their exasperation in the commentary for the scene where Elastigirl and the kids fall into the ocean. Not only does it involve water and the aforementioned Violet's long hair, combining those two creates long, underwater hair, which behaves rather differently from dry hair.
  • No Good Deed Goes Unpunished: This gets taken Up to Eleven. Mr. Incredible saves a suicidal man from jumping to his death in mid-jump. The man sues him, and the resulting backlash from the court loss causes other superheroes to get sued and eventually forcing all supers to have to retire from hero work and take on normal identities.
  • No-Harm Requirement: Mirage and Syndrome hire Mr. Incredible to recover a giant robot that has gone rogue on an island. Because of the large expenses that went into the robot, he is supposed to shut it down without destroying it. He ends up tricking the robot into taking itself down by getting inside it and getting it to stab itself out of commission. But unbeknownst to Mr. Incredible, the real purpose of the mission was for the robot to kill Mr. Incredible.
  • No, Mr. Bond, I Expect You to Dine: After Mr. Incredible defeats the first Omnidroid, Syndrome invites him to dinner. On the second flight to the island, he's provided with prawns in cocktail sauce and mimosa cocktails.
  • No Plans, No Prototype, No Backup: Averted; it is explicitly shown that Syndrome put his Omnidroid through many prototypes so each new version could kill whichever superhero beat the old version. By the time he got to Mr. Incredible, its only true flaw was one he couldn't correct for: its alloy was invulnerable to everything but itself. Syndrome instead compensated by making the next version significantly stronger and faster so Mr. Incredible wouldn't have a chance to exploit that flaw, and he scaled it up again for the final battle. Even with FIVE supers all working together, the only reason they were able to beat it is because they had a remote that could (unreliably) control its limbs.
  • No-Sell:
    • A quick moment when Mr. Incredible throws a rock at the Omnidroid, and it doesn't do anything. It promptly begins chucking boulders at him.
    • Another moment is when the army in the city attempts to use weapons at the Omnidroid. Needless to say, it has no effect on Omnidroid.
  • No Sense of Personal Space: When Bob is in Huph's office and sees the mugging outside, Huph realises Bob isn't paying attention, grabs Bob's chin and turns Bob's head to face him, telling Bob, "Look at me when I'm talking to you, Parr!"
  • No Such Thing as H.R.: While Bob gets in trouble for punching his boss through a wall, it's for using superpowers rather than punching his boss through a wall. Presumably the government had a hand in smoothing things over.
  • Not a Game:
    Elastigirl: Remember the bad guys, on those shows you used to watch on Saturday mornings? Well, these guys are not like those guys. They won't exercise restraint because you're children. They. Will. Kill you if they get the chance. Do not give them that chance.
  • Not Good with Rejection: Buddy Pine makes this absolutely clear to Mr. Incredible after being refused by him as his sidekick, Incrediboy, and changed into Syndrome.
  • Not Now, Kiddo: Not now Dash and Violet, you can set us free after Dad has his epiphany.
  • Not the Fall That Kills You: Averted. At the beginning, Mr. Incredible's attempt to stop a would-be jumper (when he's already fallen a good ten stories) is to stop his fall, hard. The jumper's neck ends up broken, and he sues Mr. Incredible for it. At the end: when catching a falling Jack-Jack, Elastigirl stretches her arms out to slow down his velocity, before turning into a parachute.
  • Not Using the "Z" Word: The word "superhero" is hardly used, but instead they're called "supers." Possibly because Marvel and DC claim a joint trademark (not copyright) on the former.
  • Not What It Looks Like:
    • Bob and Lucius rescue people from a burning building and rush into the next building, only to find they're now in a jewellery store and accidentally set the alarms off. To make matters worse, police are outside and the people they rescued now look like hostages. Lampshaded by Lucius just before the cop bursts in: "We look like bad guys! Incompetent bad guys!"
    • Mirage tells Bob his family survived Syndrome's missiles, and Bob is so grateful for the news that he gives Mirage a great big hug — and right at that moment, Helen, who fears Bob was having an affair, walks in to rescue him.
  • Nuclear Family: The protagonists; two parents, two kids (boy and girl) and a new baby.
  • Obstructive Bureaucrat: Huph.
    • Also this gem of a line:
    Bob Parr: Are you saying we shouldn't help our customers?!
    Huph: The law requires that I answer "No."
  • Offhand Backhand: Elastigirl punches out a mook on the roof when he was about to shoot Mr Incredible. When the mook comes round, she knocks him out again with one of these.
  • Oh, Crap!:
    • Mr. Incredible gets one in the bank early on when he hears the beeping sound speed up and realises the wall is about to blow up. He leaps away as the explosion occurs.
    • Dash in the principal's office when his teacher reveals he was caught on camera. Despite this, he still gets away with it.
    • Bob gives this reaction when he gives Helen the slip of doing some heroic action under the guise of bowling with Lucius.
    • Also Bob's reaction just after he loses his temper and punches Huph through the wall— he realizes he's just blown his superhero cover and he's going to get fired. Also, Huph's reaction when Bob grabs him around the throat right before that happens.
    • Bob has one later just before the second Omnidroid grabs him and tosses him around like a rag doll.
    • Bob had another reaction later when a transmission of Helen requesting landing at Nomanisan plays and Syndrome orders missiles to be fired at the plane. Then again by Bob in the same scene, when Helen mentions that there are children on board the plane. Mirage shares this reaction. Then Helen has one when she realizes the missiles are going to hit the plane.
    • Dash has one in the cave sequence when Syndrome launches his rocket and a jet of fire hurtles towards him.
    • Dash and mook: Dash sees the glider he's on is going to hit a wall and lets himself get punched away from it... the mook realizes seconds later but is just not quick enough.
    • The Mook in the trailer gets a good one right before Mr. Incredible goes to town on his whole squad.
    • Mr. Incredible gets one when the Omnidroid notices him with Syndrome's remote and promptly stomps on him.
    • Syndrome has one when he's about to be minced by the jet turbine.
  • Older Hero vs. Younger Villain: Bob Parr, father of a teenager, and Syndrome, still a young man.
  • Older Than They Look: Dash is actually 9 years old.
  • Old Superhero: As a minor theme: Both Elastigirl and Mr. Incredible notice themselves getting out of shape, and Mr. Incredible puts himself through personal training to become physically fit again.
  • The Oner: A rather mundane and understated one. The entire scene in which Bob invents the lie to Helen about going to a company conference consists of a single shot which does nothing but very slowly zoom in on Bob.
  • One Dialogue, Two Conversations: Briefly before fighting the Omnidroid, Bob tells Helen to stay back to protect the kids. She thinks he's trying to prove something, when really he's still reeling from their near deaths earlier and is simply scared for their safety.
  • Only One Female Mold: A subtle background example. Edna Mode's design studio has three body type mannequins to model her clothes on: huge buff dude, medium-sized buff dude, and Impossible Hourglass Figure.
  • Our Demons Are Different: Okay, it's not really a demon, but at the end of the movie Jack Jack's powers include setting himself on fire, turning into heavy brimstone, and transforming into the freaking baby devil. It's likely they are homages to a famous superhero with similar powers, i.e., The Human Torch, Silver Surfer, and The Demon. Or he could just be an Expy of the Super-Skrull.
  • Out of Focus: Violet, Dash and Jack-Jack disappear for twenty minutes of the film about halfway through the training montage, and don't appear again until Helen finds out where Bob is and decides to go after him. Presumably during their offscreen time they're in school.
  • Out of the Frying Pan: Happens a few times.
    • Bob and Lucius escape from a burning building with people they rescued into a jewellery store and accidentally set the alarm off, making it appear like they're in the process of robbing it.
    • In trying to get away from the first Omnidroid, Mr. Incredible throws himself further into the volcano and nearly falls into the magma when the Omnidroid almost pushes him in.
  • Outrun the Fireball: Dash had to use his Super Speed to get himself and Violet safely out of the cave when Syndrome launched his rocket.
  • Papa Wolf: Bob Parr, despite being The Cape, might just kill you if you threaten his family.
  • Parental Bonus: Every single instance of Helen dragging Robert back into the house after he shaped up. Most obvious one, the scene where only her arms are to be seen...
    Syndrome: You married Elastigirl? ... And got (shakes hips) BI-ZAY!

    Frozone: (while Syndrome's robot is attacking the city) We are talking about the greater good!
    Honey: Greater good? I am your wife! I am the greatest GOOD you are EVER going to get!"
  • Parental Substitute: Syndrome/Buddy was apparently raised by a single mother (when Bob tells the cops to take young Buddy home he specifically tells them to tell Buddy's mom where he'd been) and part of his unhealthy obsession with Mr. Incredible seemed rooted in his desire for a father figure, and Mr. Incredible seemed to fit the criteria. The first time we see Buddy he's sitting in Mr. Incredible's car excitedly asking Mr. Incredible to take him along on his next mission, and his behavior and demeanor is not unlike that of a young boy excitedly asking his father to hurry up so they can go play catch (or indulge in some other form of father/son bonding). Even years later whether he'll admit it or not Syndrome still seems to yearn for Mr. Incredible's approval the way a son might want his father's approval, even as he's trying to kill Mr. Incredible and his family.
  • Parents as People: Bob tries to be a good parent to Violet, Dash and Jack-Jack, but it comes second to his yearning for the glory days and doing hero work again. He even admits towards the end that his being trapped in the past made him a lousy father.
  • Peek-a-Boo Corpse: Mr. Incredible unexpectedly comes face-to-face with the mortal remains of Gazerbeam while on the run from Syndrome.
  • Peek-a-Bangs: Violet hides behind her hair due to a Shrinking Violet nature. At the end of the movie, she's wearing an alice band to keep it out of her eyes.
  • Personality Powers: Violet, the shy and insecure teenager, can become invisible and project shields. Hot-headed and high-spirited Dash has super speed. Nigh Invulnerable Bob has immense stubbornness and a big heart to go with his Super Strength. Helen is a partial aversion of this — she's capable of great multitasking and organization, but she's not nearly as "flexible" as her husband would like.
  • Post-Climax Confrontation: The family defeats Syndrome and they are heading home; when they arrive, they find out that Syndrome has abducted their youngest son Jack-Jack, so they must rescue him and defeat Syndrome again.
  • Power Perversion Potential: See Parental Bonus above and explicitly shown in one scene, where Helen uses her elastic arms to pinch her husband's butt from across the room.
  • Product Placement: Frozone uses Hai Karate aftershave — a real-life 1960s brand.
  • Prophetic Names: Dashiell Robert Parr, nicknamed "Dash." A speedster. Somebody really shoulda seen that coming.
  • Punched Across the Room: Huph kind of deserved it, but Bob still gets fired for punching him across his office and through several walls (cubicle walls, but still).
  • Punch! Punch! Punch! Uh Oh...: Dash uses speed to get a lot of blows on a Mook, who shrugs them off and punches Dash off of his glider with one blow. This turns out to be a good thing, as the glider then crashes. However, the "uh oh" part didn't come from Dash realizing the mook was shrugging off the punches — he was distracted by the cliff face the glider was on a collision course with.
  • Punctuated! For! Emphasis!
    Lucius: WHERE! IS! MY! SUPER! SUIT?!
  • Punny Name:
    • Bomb Voyage (Bon Voyage, bomb).
    • Nomanisan Island (No Man is an Island).
    • Also, the now-deceased hero Fironic (fire, byronic).
  • Psychopathic Manchild: Although dangerous and murderous, Syndrome is a very childish man; he's immature, excitable, petulant, irresponsible, prone to mood swings, obsessed with gadgets and 'toys', and spiteful. His entire motivation stems from an admittedly wounding and hurtful but still relatively minor slight he suffered when he was a child.
  • Race Lift: Frozone in the special features' Clutch Cargo knockoff cartoon. He is furious about it.
    Frozone: Wait a second, what's this? Is that me?... I'm white! They made me a white guy?
    Mr. Incredible: You're... You're... black...ish....
    Frozone: They made me a white guy!
    Mr. Incredible: Well... Maybe the print's faded. You're tan. ...-ish?
    Frozone: Wait, wait, wait. Is that supposed to be me? I sound like a, a... A what? A beatnik! Yeah, that's it, I sound like a beatnik!
    Mr. Incredible: It was meant to sound cool!
    Frozone: Well, it doesn't sound cool, and it doesn't sound like me. I sound cool. And if it sounded like me, it would sound cool.
  • Rapid-Fire Fisticuffs: Dash is surprised (and delighted) when he discovers he can use superspeed for machine gun punching.
  • Reality Ensues:
    • Dash can punch at machine-gun speed, but he's still a ten-year-old boy punching a grown man: there's only so much damage he can do.
    • Dicker freezes Syndrome's assets after he's revealed as a supervillain and borderline-terrorist, which deals a crippling blow to his forces.
    • Bob decides to stop a mugger himself in front of Huph. That would get you fired in real-life.
    • While it was satisfying to watch Bob throw his Mean Boss Huph through several walls, the former gets fired instantly for his act. Even after Rick cleaned up Bob's mess, the former still doesn't get his job back due to workplace violence being a ground for immediate termination.
    • Syndrome looks ready to pull a classic Villain: Exit, Stage Left!, cackling about how he will get Jack-Jack someday. Bob responds as any parent (who has super strength) would, and hurls a car at Syndrome.
  • Reasonable Authority Figure: Rick Dicker is supremely competent at his job, genuinely cares about Bob and his family, and is willing to use his bureaucratic powers on their behalf.
  • Reckless Sidekick: Incrediboy could have picked a different day to make his pitch; when there wasn't a mad bomber and a suicide around.
  • Reconstruction: While it has Deconstructive elements, it also turns the Tropes around, such as switching traits with heroes and villains, as well as correcting past mistakes.
  • Red Is Heroic: The family's new costumes, by Edna Mode, are red.
  • Reed Richards Is Useless: Mostly averted. Even though it takes place in what appears to be the 1960's, there are several examples of anachronistic technology, such as a TV/VCR combo in the principal's office, which could be construed as the general tech level being raised by the presence of super-tech in the setting. Also, there are non-supers with access to gear we don't have today, such as the Gadgeteer Genius characters Edna Mode and Syndrome.
  • Refused by the Call: Buddy wants to step up as "Incrediboy"! but Mr.Incredible is not interested.
  • Repetitive Name: Jack-Jack. (Well, he is a toddler, it's probably not his real name).
  • Required Secondary Powers: Violet can't make her clothes invisible so needs a special suit, and Dash's suit is made to be friction-resistant, suggesting he can't run quite as fast in ordinary clothes without destroying them.
  • Retired Badass:
    • Elastigirl and Mr. Incredible. For a while. She adapts pretty well, he's not so happy about it.
    • Edna, who is apparently doing ordinary fashion design with shows in Milan when Bob comes to see her. She leaps at the chance to design for "gods" again.
  • Retraux: The interviews at the beginning are on a smaller screen with various artifacts, designed to make the footage look older. This contrasts with the smooth "15 years later" look of most of the film.
  • Rewind, Replay, Repeat: Bernie, the teacher, does it with a video in an attempt to prove Dash is putting tacks in his chair.
  • Rousseau Was Right: Syndrome is the only real antagonist in the film but he was torn after constantly being rejected by his childhood hero and had to suffer trauma later on.
  • Rubber Man: Elastigirl, with some heavily implied Power Perversion Potential. How else do you think she can... *ahem* "HANDLE"... Mr. Incredible
  • Running Gag: Averted. This is the only Pixar movie to date not to feature the Pizza Planet Truck.
  • Sassy Black Woman: Frozone's wife sasses him about his super suit.
  • Satellite Love Interest: Violet's crush Tony only appears in two scenes, and mainly exists to demonstrate her character development over the course of the movie.
  • Screams Like a Little Girl: Syndrome when Jack-Jack goes demon-baby and pulls out his hair. Also, just as he's about to die. Foreshadowed when Syndrome is taunting Mr. Incredible at his island base.
  • Secret Identity: Mr. Incredible mentions his during the interview in the opening ("Of course, every super has one"); also played with at Bob and Helen Parr's wedding, attended by a number of supers... in costume.
  • Self-Serving Memory: When Syndrome guilts Mr. Incredible into thinking he was wrong to have rejected him as a sidekick, his memory of the event differs from the actual one. As he remembers it, Mr. Incredible flat-out rejected him. In the actual event, said rejection took place when he was busy with Bomb Voyage, and Mr. Incredible had made it clear before then that Buddy had gone too far in his fanboying.
  • Shoot Out the Lock: When her body is trapped between several doors, Helen kicks a mook, causing him to spray bullets everywhere. A couple hit the locking mechanism and release it.
  • Short-Lived Aerial Escape: Jet explosion, actually.
  • Shout-Out: Has its own page.
  • Shown Their Work: Helen's radio-speak is realistic. In the commentary Brad Bird points out how Mark Andrews wrote the script using military language used in emergencies, and that Helen's voice actor (Holly Hunter) insisted on knowing exactly what everything she was saying meant. "VFR on top" indicates she is flying in the regime of Visual Flight Rules 'on top' of a cloud cover. She then requests vectors to the "initial", the initial landing approach. "Angels 10" is her altitude call - ten thousand feet. "Track east" is her current direction of travel from her current position. Her "buddy-spiked" mayday is US Air Force code, as a warning not to fire, given to an aircraft who has radar lock on a friendly - in this case, Helen was referring to the missiles she thought were fired by friendlies. "Transmitting in the Blind Guard" is a call on the emergency frequency where 2-way communication has not been established.
    • The only snag was substituting the aircraft's tail number from the "proper" N-number so that it could be a Shout-Out.
    • She also makes the common mistake of saying "repeat" over the radio, when proper protocol is "say again." This is DOUBLY true when broadcasting over military channels, where "repeat" is a call for indirect fire, which is exactly what Helen is trying to call OFF in her mayday.
  • Shrinking Violet: Violet, who else?
  • Shut Up, Hannibal!: Mr. Incredible cuts off Syndrome's We Will Meet Again speech by throwing a car at him.
  • "Shut Up" Kiss: Mr. Incredible gives this to Elastigirl.
  • Sinister Geometry: The Omnidroid.
  • Slapstick Knows No Gender: When Helen walks in on Bob and Mirage hugging.
    Mirage: (politely) Oh, hello! You must be Mrs. Incre- [gets sucker punched out]
  • Slasher Smile: The look on Syndrome's face when he abducts Jack-Jack.
  • Sleep Cute: Non-romantic version, with bickering siblings Violet and Dash.
  • Slow Electricity: Invoked by Syndrome, who designed his office to light up dramatically in this very way.
  • Smack on the Back: Mr. Incredible's backslaps are painful. At one point he slaps Frozone on the back and Frozone comments how much it hurts.
  • Small, Annoying Creature: Mr. Skipperdoo, the rabbit sidekick from the in-universe cartoon "Mr. Incredible and Friends" included as a DVD extra.
  • Smart People Wear Glasses: Edna, who's smart enough to manufacture all the super suits required for specific powers and even for multiple ones as seen with the onesie she did for Jack-Jack.
  • Smug Super:
    • Gamma Jack in the DVD bonus material.
    • Bob pre-Super Registration Act has shades of this but ultimately is benevolent.
    • Syndrome would be one if his plan succeeded.
  • The Smurfette Principle: The movie averts this by being demographically balanced (main cast: two female, two male; supporting cast: one each; villains: one each). Also, each of the adult females are shown to be independently competent, and the main villain finds out that treating his female ally like an expendable resource will have consequences.
  • Snow Means Cold: Averted; Frozone can't use his powers when the air is too arid. The same scene establishes that he can use his powers provided he's getting moisture from somewhere; either the air around him, or his body's own reserves (except that there in that burning building, well, all the heat was making him dehydrated).
  • Soaperizing: The basic premise of the film is that it's not so much a superhero movie as it is a movie about how superheroes deal with living with the rest of us.
  • So Proud of You: Said word-for-word by Helen to Dash on the beach after they arrive at Nomanisan, thanks to Dash using his Super Speed to get them there from the ocean.
  • Sphere Factor: Violet's spherical force field and Dash's running combine to make a pretty good weapon.
  • Spider-Sense: Mr. Incredible has this power, which is listed among his abilities in the DVD extras. He demonstrates it during the opening sequence when he realizes something's wrong shortly before Bomb Voyage blows the wall open, and later on when the first Omnidroid is behind him.
  • Spider Tank: The Omnidroid is a big black ball with legs coming out of the sides.
  • Spy Cam: The Villain can monitor Nomanisan Island with surveillance cameras disguised as tropical birds. One of these detects Dash and Violet, and sounds an alarm when they fail to authenticate themselves. It even flies in pursuit to continue monitoring the intruders.
  • Spy's Suspicious Spouse: Mrs. Incredible gets suspicious when she finds a tear in her husband's old costume (and in the outtakes, what she thinks is Affair Hair on his suit).
  • Staring Kid: An unnamed one on a tricycle. After seeing Mr. Incredible lift his car in a fit of rage, he starts regularly coming to the Incredible family's driveway in hopes of seeing such feats again. He's there to witness the family defeat Syndrome and have their house blown up.
  • Start of Darkness: Shown in a flashback on how Mr. Incredible giving Buddy, his #1 fan, the cold shoulder eventually turned him into Syndrome.
  • Stay in the Kitchen: Helen assumes that Bob is invoking this during the final battle with the Omnidroid, but much arm-twisting reveals that he doesn't want her to fight because he's too afraid to lose her to it.
  • Stealth Pun:
    • The island of Nomanisan.
    • A meta-example, the "Incredits" track of The Incredibles soundtrack. A portmanteau of the movie's title, The Incredibles, and the word "End Credits", where the track is heard in the movie.
    • Also from the soundtrack, "Lithe or Death" when Helen has to use her powers to sneak into Syndrome's headquarters.
    • Think about this visual stealth pun. Mr. Incredible gets through a wall of lava to get to Syndrome's private computer. What's it called when a program on a computer is used to keep malicious outside forces, well, outside? Is it or is it not called a firewall?
  • Steven Ulysses Perhero: Dash has super speed.
  • Stone Wall: Violet; Near-impregnable defense, but she'd be hard pressed to do anything to the aggressors.
  • Stuff Blowing Up:
    • The big robot apparently self-destructs so completely it's reduced to something finer than powder.
    • But wait, there's more. On the "special features" DVD, there is an easter-egg self-parody video that makes homage to the amount of times that things explode in the movie, as well as the buttons that are pressed and the doors that are opened and shut, by stringing them all together to the tune of "The Anvil Chorus" from Verdi's opera Il Trovatore. The sequence ends with this quote- "The Incredibles- no sequence unexploded."
  • Stylistic Suck: In the DVD extras, there's an incredibly cheaply-made kids' cartoon made in-universe before the heroes got banned. The animation isn't, the characters' talking is in Synchro-Vox, Frozone is a slightly tan beatnik, and they inexplicably have a bunny sidekick named Mr. Skipperdoo. There's also a commentary track where Mr. Incredible and Frozone watch it for the first time, 15 years after it was made. Hilarity Ensues.
  • Suddenly SHOUTING!: Syndrome soon after FIRST coming face to face with Mr Incredible: "My name is not BUDDY!"
  • Super Family Team: The Parrs become one of these, complete with matching super suits!
  • Superheroes Wear Capes: A Defied Trope by Edna Mode because they are impractical at best and fatally dangerous at worst.
  • Superhero Paradox: The entire point of the Super Registration Act is to prevent this.
  • Superhero Trophy Shelf: Bob has one, but it's pretty small and mostly consists of cut-out newspaper articles, letters from children and a jar labeled "Bullets that bounced off me."
  • Super Registration Act: One of the main themes is the heroes being forced into hiding. However, it's notably given a twist in that the push comes, not from the government, but from the public. The supers are actually backed by Uncle Sam.
  • Super Speed: Dash can move so fast that he can pull a prank on camera and avoid punishment because the camera can't keep up with him.
  • Super Strength: Bob gains a lot of weight in the years after his forced retirement, but can still lift his car with one hand.
  • Super Supremacist:
    • Inverted by the Big Bad's plan. Syndrome plans to sell all his inventions that make him equal to superheroes, so that "everyone will be super! And when everyone's super... no one will be".
    • Bonus features on the supers reveal that superhero Gamma Jack believed this.
  • Superpowerful Genetics: Explains how a super-strong guy and a stretching woman give birth to a super-fast boy, a girl with invisibility powers, and a shapeshifter. In a deleted scene, Syndrome, discovering that Mr. Incredible and Elastigirl have a child, acts shocked, reminding them that it's illegal for supers to breed.
  • Superpower Lottery: Jack-Jack has a dozen different powers. It's implied he's a shapeshifter.
  • Suspiciously Specific Denial: The family's "non-super" name is Parr, meaning "average."
  • Swallowed a Fly: When Dash runs into the swarm of bugs, one apparently gets in his mouth and he gags and spits it out.
  • Synchro-Vox: The "Mr. Incredible and Pals" short, a parody of Clutch Cargo.

  • Take This Job and Shove It:
    • Punching your boss through several walls definitely counts.
    • As does Mirage's Heel–Face Turn.
    Mirage: Next time you gamble, bet your own life! [walks out]
  • Takes One to Kill One: Nothing can pierce the Omnidroid's hull except its own claws.
  • Talking Is a Free Action: Mercilessly parodied and/or Subverted. In this universe, Talking Is a Free Action (plus several other tropes such as Large Ham and "The Reason You Suck" Speech seeing as the term is something of a balloon term) is called monologuing. Multiple times throughout the movie, monologuing is either the butt of a joke (Frozone is seen recounting a story where he was held captive by a super-villain and the guy did nothing but ham it up) or subverted to dangerous effect.
  • Tall Poppy Syndrome: Supers are the tall poppies which are cut down by muggles and their law suits. Syndrome's Evil Plan includes making everyone a tall poppy because then no one will be tall, or a poppy.
  • Tanks for Nothing: When the spider droid first attacks, a bunch of tanks attempt to stop it. Futilely, of course.
  • Tan Lines: The guards on the island have them under their faces, visible when their visors are knocked off.
  • Teens Are Short: Violet is apparently only 4'6'.
  • Telepathic Sprinklers: After Bob's mysterious new job offer self-destructs, smoke alarms sound, and then all the sprinklers in the house go off. Dash in particular thinks it's awesome, but at least Bob is shown blow-drying soaked books afterwards.
  • Tempting Fate:
    • "Hey, we're superheroes. What could happen?" Twice this is said, and twice they found out:
      • The first time is when Bob said this after marrying Helen. Immediately afterwards, we're told that the suicidal man Bob saved sued him, leading to the Super Registration Act.
      • The second time is near the final act of the movie; Helen reassures Bob that his family will be there to help him, saying the line. Cue Violet screaming as the Omnidroid is coming and about to squish her and Dash.
    • "Don't worry Mrs. Parr. I can handle anything this baby dishes out..."
    • "This is not the end of it! I'll get your son eventually! I'll get your son!" Seconds later, Bob makes sure it's the end of it and Syndrome is introduced to the business end of a jet turbine.
  • That Makes Me Feel Angry: "I'm not happy, Bob. Not. Happy."
  • That Man Is Dead: When Mr. Incredible identifies Syndrome as the grown-up Buddy Pine.
    Syndrome: My name is not BUDDY! And it's not Incredi-boy, either! That ship has sailed!
  • Theme Tune Cameo: Mr. Incredible can be heard humming his theme song when he comes back home from his moonlighting as an illegal superhero.
  • The Resenter: Buddy aka Syndrome against Mr. Incredible because the former lacks superpowers.
  • They Really Do Love Each Other: Violet and Dash argue with each other almost all the time throughout the film, but when it comes to it, they do love each other - Dash pulls Violet to safety from a rocket's exhaust wash that utterly fills the cave they were in and would have roasted them to death, and later violently punches one of Syndrome's mooks for trying to attack her, while Violet leaps in front of bullets - yes, you read that right - to save Dash. She also protects Dash - as best she can - when the Omnidroid 10 almost flattens him.
  • Think Nothing of It: Mr. Incredible tends to respond to praise this way, to the point where it's practically a catchphrase. It's a sure sign that even in his more narcissistic glory days, he was still a decent guy.
  • This Is Gonna Suck: Mr. Incredible's expression just before stopping a train early in the movie. Even for superstrength, that is tough.
  • Thou Shalt Not Kill:
    • Completely averted. None of the Incredibles have any problem using deadly force in self-defense, and a lot of mooks die as a result.
    • Killing the helpless, however, is completely out — even when Bob's as angry as he's ever been in his life, he can't bring himself to kill Mirage.
  • Throwing the Distraction: Played with. Mr. Incredible picks up a rock, and you think he's going to throw it to cause a sound that will distract the guards, and indeed he does throw it... to knock out another nearby guard, who promptly (and loudly) falls to the ground. Which is also an acceptable way to distract the guards.
  • Thumbtack on the Chair: One way Dash abuses his super-speed and messes with his teacher at school. He does it often enough that the teacher tries to video-tape Dash to catch him in the act.
  • Time Skip: Three of them. After the newsreel montage denouncing superheroes, the film cuts to Bob as a Jaded Washout, fifteen years later. Then, after Bob defeats the first Omnidroid, there is a Good Times Montage, which (according to the woman Helen calls later) lasts around two months. The third one occurs at the end, where the epilogue takes place three months after the climax.
  • Too Dumb to Live: Dash lands on a glider during the chase scene and the mook piloting it chooses to try and attack Dash rather than maintain control of the glider. The mook ends up dying when the glider crashes into a cliff.
  • Too Qualified to Apply: People with superpowers are legally required to hide them. Thus, Dash's parents don't let him compete in sports because they don't trust him to restrain his Super Speed enough to maintain their cover. By the end of the movie, however, Dash's superheroics leave him feeling accomplished enough to willfully restrain himself to taking second place.
  • Top-Heavy Guy: Mr. Incredible has a big and broad chest that dwarfs his legs.
  • Track Trouble: Mr Incredible has to stop a train before it reaches a destroyed section of track — which he does, although not without getting sued for injury by some of the passengers.
  • Training Montage: Bob lifting train cars at the rail yard. Intercut with a lot of Crap Getting Past The Radar.
  • Trainstopping: Mr. Incredible does this in the opening. He winces before the hit; despite being super-tough and strong, it's still going to hurt.
  • Trope Overdosed: In fact, by the time we stopped keeping track, it was the most trope overdosed stand-alone film, narrowly edging out The Princess Bride. "Monologuing" is the grab-all term covering Evil Gloating, Just Between You and Me, "The Reason You Suck" Speech, Breaking Speech, etc...
  • Try Not to Die: Mirage to Mr. Incredible, while sending him after the Omnidroid.
  • Tuck and Cover: Helen uses this to shield the kids with her explosive proof suit.
  • Tunnel King: The Underminer with his drills and indicative name.
  • Turbine Blender: This trope is one of many reasons why Edna says NO CAPES!
  • Two-Person Love Triangle: Subverted where Bob, as Mr. Incredible, flirts with Helen, in her Elastigirl outfit, before being distracted while on his way to his wedding. However, as it turns out Bob is marrying Helen and both of them already know the other's superhero identity. They just flirt in costume as if they don't know each other because they like it. It's also probably to help preserve the Secret Identity of both heroes by making sure they don't slip up and reveal something they shouldn't around a bad guy.
  • Tykebomb: It thankfully never happens, but Syndrome expresses interest in turning Jack-Jack into one.
  • Understatement: After Bob threw his boss through several walls, which lands his boss in the hospital:
    Bob: I'm fired, aren't I?
  • Underwear of Power: The super suits usually come with these. Edna even puts these on the new red suits.
  • Ungrateful Bastard: Bob saves a suicide jumper by catching him mid-fall. Turns out he didn't want to be saved, and successfully sues Bob for millions of dollars. Later, Bob saves a bunch of passengers on a train from almost certain death; they also sue him, over a few broken bones.
  • Unwanted Rescue: Mr. Incredible gets sued for saving the life of a guy who was trying to commit suicide.
    "You didn't save my life, you ruined my death!"
  • Unwitting Instigator of Doom: Buddy Pine, who is arguably to blame for the Frivolous Lawsuit, Super Registration Act and everyone being forced into hiding. In the end, he makes the Supers re-emerge and held as heroes again, thanks to his failed scheme.
  • Unreliable Narrator: Syndrome's flashback to the moment when he lost faith in Mr. Incredible ("Go home, Buddy. I work alone.") is significantly different from the actual moment the audience saw, in order to demonstrate Syndrome's unreliable and skewed perspective on events.
  • Used to Be a Sweet Kid: One misunderstanding with Mr. Incredible is what makes Buddy into a supervillain called Syndrome.
  • Vague Age: Mirage. She has the body of a young woman but all her hair is grey. note 
  • Villain with Good Publicity: While Syndrome's plan failed, his plan was to unleash a Killer Robot onto the populous and then "save" everybody and become beloved by the people.
  • Villain: Exit, Stage Left!: Syndrome attempts a variation of this at the end. It doesn't work, mostly because the hero isn't in the mood to just let him get away.
  • Visual Pun: The computer containing information about Omnidroid's goals is protected by a trap which is basically a wall made of lava. In other words, it's a firewall.
  • The Voice: Frozone's wife is made of sass for all we know because we never see her.
  • Walk on Water: Dash is quite surprised to discover his Super Speed enables this. How does he stop and turn the other way? Super Reflexes. When he's surrounded by two flying Mooks? He stops in a panic, and instantly sinks.
  • The Walls Are Closing In: There's a visually similar scene, as Mr. Incredible races to get out from between two closing walls of lava.
  • Wasn't That Fun?: Invoked after their Winnebago drops from a crushing altitude, lands on a crowded interstate, takes out half a dozen other cars, somersaults down the road, and stops in a vacant parking spot...
    Mr. Incredible: Everyone okay back there?
    Violet: Super-duper, dad!
    Dash: Let's do that again!
  • We Will Meet Again: "This isn't the end of it! I will get your son eventually! I'll get your son!" Bob promptly throws his car at Syndrome's plane, screwing up any further plans Syndrome might have had for meeting the Incredibles again.
  • Weight Woe: Elastigirl isn't a big fan of her butt. Also, Mr. Incredible works off his gut after his first battle with the Omnidroid.
  • Welcomed to the Masquerade: Bob Parr, a superhero who went incognito after a scandal, was recruited by Femme Fatale Mirage to work for her boss to do Superhero work in secret. Leading to Bob's wife suspecting he's cheating on her.
  • Wham Line:
    Syndrome: Sure, it was difficult, but you are worth it. I mean, after all... I am your biggest fan.
  • What Happened to the Mouse?:
    • When the supers are forced into retirement, the existing villains seem to disappear as well, and it's never explained what happened to them. It may be that the government did keep some of the supers fighting the good fight without the flashy codenames and costumes... just not the easily recognizable headliners like Mr. Incredible or the military could take over. There was at least one fan fiction that explored that mouse, suggesting that at least some of the old villains joined the private sector.
    • Mirage disappears from the story after helping the family escape from Syndrome's lair. An issue of the comic book reveals she's working with the Agency that monitors the superheroes.
  • What the Hell Is That Accent?: Edna's accent, which is described as a mix of German and Japanese. When Brad Bird was auditioning people for the role, he found that he was the only one who could do it correctly, so he voiced her instead.
  • Where Does He Get All Those Wonderful Toys?:
  • Women Are Wiser: On the whole, Helen acclimates to civilian life much better than Bob does. She's also more concerned for her family overall, while Bob's yearning for the Glory Days — although understandable — leads him to act in a rather isolated, neglectful and self-centered fashion at times.
  • The World Is Always Doomed: At least while there are supers around to save it. Bob even provides one of the page quotes.
  • World of Badass: Zig-Zagged. The world is indeed full of badass superheroes, but it turns out that ordinary people don't want them around, leading to the Super Registration Act. All the main characters are supers, but the point is made a few times, "If everyone is super, then no one is."
  • Would Hurt a Child:
    Helen: Remember the bad guys on those shows you used to watch on Saturday mornings? Well, these guys are not like those guys. They won't exercise restraint because you're children. They. Will. Kill you if they get the chance. Do NOT give them that chance.
    • Helen isn't exaggerating here. The only reason Syndrome's mooks didn't immediately kill Violet and Dash is because they didn't know the two were Supers. They went to lethal force the second it was apparent the two had powers.
    • In the commentary, Brad Bird explicitly expresses that it was averted due to the prevalence of this trope in media set for kids by the Media Watchdogs, saying that he felt that such an attitude is more damaging to kids than helpful.
    • Syndrome has no qualms about shooting Mr. Incredible's children out of the sky along with his wife when he believes that he sent for reinforcements. Mirage, on the other hand, immediately shows alarm when Helen radios that there are children aboard the plane, and this combined with several other factors eventually prompts her Heel–Face Turn.
    • From the beginning of the movie, Bomb Voyage sticks a bomb to an oblivious Buddy's costume as he's flying off to make Mr. Incredible try and save Buddy instead of stopping him. He pretty clearly didn't care if the kid got blown up.
  • Wronski Feint: Dash, when the mooks are chasing him through the jungle in their killer flying saucers. Dash is quick enough to dodge the trees; the mooks, not so much.
  • Yank the Dog's Chain: Invoked by Syndrome's plan. He found retired superheroes and gave them what they thought was another shot at the big-time by getting them to fight his Omnidroids, while actually luring them to their deaths. He tries to do the same to Mr. Incredible, but he survives and finds out Syndrome's plan.
  • Xanatos Gambit: Syndrome's Omnidroids. He pits them against Supers and benefits no matter what happens. If they get killed by the Omnidroid, then he moves onto the next Super. If the Super wins, he simply revises the design, calls the Super back for a rematch, and repeats the process.