well-established competitors, what would be the best course of action to take?
A. Purchase advertising space on television or magazines to showcase a wide variety of games you have available on your platform.
B. Set up demonstration kiosks in stores to let gamers play these titles for themselves.
C. Throw caution to the wind and go all-out on one of your rivals with a series of comic book-styled propaganda and recycle the same two games within them as "proof" of your machine's superiority while introducing a laughable spokesman who, the marketing department not caring, decides to model after a co-worker so as to mock him.If you answered C, you may have been working for NEC in the early 90s as a marketer for their console the TurboGrafx-16, because that's exactly what they did: they presented multi-page ads in gaming magazines centering around a "computer expert" named Jonathan Brandstetter, better known under his alias Johnny Turbo, and his loving sidekick Tony in their quest to teach gamers the completely unbiased truth about the TG-16 compared to NEC's self-appointed rival Se—err, Feka.
Johnny Turbo and his advertising campaign provide examples of: