"Originally, I simply referred to the gentleman as Future Guy. Now that the series is over and all of the secrets have been revealed, we now know that this is... Future Guy. How sad is it that the master villain's name is derived from sarcasm?"Sometimes a meme about a work, that wasn't in the work before, catches the eye of the people responsible for that work, and they decide to actually put it in the work. Note that this is not about references to unrelated memes, which would just be a Shout-Out. Can be an in-joke for an Ascended Fanboy character, or a Promoted Fanboy who makes sure it'll be in the show. Can also be a result of Approval of God, where the creator would approve of fanworks and memes derived from the source material. Now just to tell if an example fits:
- Not an example: M. Bison saying "Of course!" in any recent Street Fighter material. It could reference the Running Gag in The Nostalgia Critic, but Bison still actually said it in the 1994 film.
- Proper example: Bison saying the line in the context of Take Over the World. That's because this was not the context of the original line.
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- If you watch TV late at night, you can see the ordinary Vince Offer Slap Chop commercial has been replaced by this wonderful gem, though, presumably due to rights issues, the bits from Breakin' 2: Electric Boogaloo are sadly replaced with some new footage of break-dancers.
- And the other Vince Offer commercial for ShamWOW towels has been replaced by this.
- The Snickers commercial wherein a football player gets a concussion and thinks he's Batman was referenced by Tampa Bay Rays player Will Rhymes after he got nailed with a pitch.
- For a long time, the M&M/Mars company ignored the urban legend that green M&Ms are an aphrodisiac. In 1997, they embraced it, introducing the sexy "Ms. Green" character, with the slogan "what is it about the green ones?" In 2008, they began selling bags of all-green M&Ms for Valentine's Day.
- Netflix began using the tagline "Watch Responsibly" following the running joke about users Archive Bingeing on seasons of certain shows at a time.
- The Head On headache medicine. The original commercial's repitition of the slogan (Head On! Apply directly to the forehead!) in the commercials annoyed enough people that complaining about it/making fun of became a thing. Cue a year or so later, they had incorporated making fun of the original commercial's reputation for being irritating into the new version.
- For the release of Internet Explorer 9 in 2012, Windows actually started an ad campaign that acknowledged the rampant jokes about Internet Explorer's uselessness, calling it "The Browser You Loved to Hate" and featuring tongue-in-cheek testimonials from people who couldn't believe that IE9 was actually fast and reliable.
- Ever since TV Land acquired the right to reruns of Walker, Texas Ranger, all the commercials they use are basically Chuck Norris Facts, to the extent of "When does Chuck Norris watch Walker, Texas Ranger? Whenever he feels like it. However, you can catch it now on TV Land!"
- After Nirvana's "Smells Like Teen Spirit" became a huge hit, Teen Spirit deodorant used the title as a catchphrase in a commercial.
- At the 2010 Superbowl, Volkswagen ran an ad riffing on the long-standing "Punch Buggy" game (where you punch someone every time a VW Beetle goes by and shout out the color.) The ad finishes with Stevie Wonder of all fucking people pulling this on Tracey Morgan. However, they messed it up by having the people in the commercial do it for any Volkswagon, and not just the Beetle.
Anime and Manga
- The Flavor Text of Alligator's Sword in Yu-Gi-Oh!.
- Later, Legendary Collection 4 would print more classic Normal Monsters that had never before been released in English with flavor text written in Joey's Brooklyn accent.
- In another reference to the anime, specifically the notorious incident where Yugi ordered his Giant Soldier of Stone to "attack the moon!", the TCG released the Attack the Moon! card.
- Leekspin showed up in the Bleach card game.
- The School Days OVA featured a "Nice Boat" labeled as such.
- The Gundam fandom has a famous meme about something red being three times faster, coming from original series ace Char 'The Red Comet' Aznable having an Ace Custom said to be three times fast than usual with no visible difference but being red. Gundam 00 seemingly made this reality when Setsuna's Gundam turned red on acquiring its Super Mode, with the technician staff stating "It goes about three times faster now!"
- This has been an Ascended Meme for quite a while, as ever since the original series they quickly put out a truckload of tongue-in-cheek meme-beholden merchandise, like Char's Custom Laptop, or Char's Custom Sneakers. Guaranteed to go three times faster. There was even a Char custom credit card in Japan which actually earned three times the reward points for every thousand yen spent.
- In Char's Counterattack, Gyunei tells Quess that everyone thinks Char is into young girls.
- Ribbons, the villain of Mobile Suit Gundam 00 got a Fan Nickname of the Evil Amuro, because the two characters share a voice actor. In the movie, the man who is seen talking to Aeolia Schenberg at the end and who likely contributed the genetic data for the Ribbons line of Innovades...also has the same voice actor and bears the name "E.A. Ray." In fact, Ribbons and Amuro get to fight each other in Super Robot Wars Z2: Saisei-Hen
- A further Gundam 00 one. Graham Aker's masked samurai persona was nicknamed "Bushido Bob" and similar names well before Graham identified himself as Mr. Bushido, even adding "That's just what they decided to call me."
- Another infamous meme from the first series has Dozle Zabi's declaration about how when "the Big Zams are mass-produced, the Federation will be beaten in no time". Cue the G-Generation games, where a Mass-Produced Big Zam is actually a unit you can use.
- The franchise's crossover game Dynasty Warriors: Gundam have some of these as well:
- G Gundam's "With the help of Kyoji" meme has ascended as well, in Dynasty Warriors: Gundam players can have Kyoji and the Devil Gundam as assit units, making it possible to overtake a field or beat an enemy with, well.. THE HELP OF KYOJIIII!
- Also, one from Gundam Wing: Duo Maxwell (through his English VA) reacts to the destruction of his Gundam with a really epic Big "NO!" that the fans have loved ever since. It became his death cry in the third game, in both the Japanese and English versions! When he respawns, he says he could have handled that more gracefully.
- In the second game, Emma Sheen participates in a training simulation based on the Battle of A Baoa Qu. No fewer than three Big Zams show up in the fight. Emma comments that with Mass-Produced Big Zams, Zeon might have actually won.
- In the fourth game, there is, naturally, a story scenario about Dozle mass-producing Big Zams. He still loses the war though.
- When Gundam Build Fighters featured dozens of background cameos by other Gundam characters, including many who suffered tragic deaths, fans joked that it was the Gundam-verse's version of Valhalla. Late in the show's run, Minami Fuji (who plays Mao Yasaka) said on Twitter that according to the show's director, all Gundam characters exist and lead peaceful lives in the world of Build Fighters.
- The Fullmetal Alchemist fandom started using the number 503 to represent the Ed/Winry pairing, based on a brand of jeans of the same number produced by a company called Edwin. In a later chapter of the manga, the creator gives a nod to this, as Ed is shown to be staying in hotel room 503.
- People started calling the second Greed "Greedling" to tell him apart from the original Greed in conversation, and because the human used to create him was called Ling. When Ed meets him again, he decides he's going to call him this.
- In Noir, the first of Bee Train's Girls with Guns trilogy, Kirika's combat skills led to fans describing her as a "witch". In the third series, El Cazador de la Bruja, Ellis is a literal witch.
- From Lucky Star: Because of Miyuki's tendency to know everything and recite it with little provocation, the online community nicknamed her Miwiki. In the Lucky Star OVA, Konata herself referred to Miyuki at one point as Miwiki-san.
- Strike Witches is often mocked for its protagonists' lack of pants. The Funimation advertisement for the series has the tagline "Winning the War on Pants" and refers to it as a "brief" series. Rightstuf touted its "high-flying, no-pants-wearing action."
- Another meme strikes in season two. Minna somehow got quite the reputation for clenching her butt, and a meme formed that she could break anything with it. In season 2, episode 7, this is exactly how she ends up destroying a Neuroi bug that had been plaguing the base.note
- An Axis Powers Hetalia fandom joke was that Spain was known for having a nice ass in comparison to the other characters. The author focused on that aspect of Spain the most as seen here.◊
- With Magical Girl Lyrical Nanoha Sound Stage The Movie Side F, the popular meme known as "Befriending" amongst English-speakers has been given a nod, as Arf jokingly explains to an increasingly worried Erio and Caro that the only way to make life-long friends is to blow them up first.
Caro: Is there some secret to maintain such a long-lasting friendship?
Fate: Hm...I wonder what it is...We’re all just doing what we usually do.
Arf: Maybe it’s that? You first met by blowing each other up, and everything after that was pretty simple.
Arf: They say it was that way with Nanoha and Alisa. It was the same with Fate and Nanoha too!
Fate: Ah... The same with Signum too.
Caro: So, the most important part is that you went all out on each other? Huh, oh no, Erio, what should we do! If it's that the case, we haven't hit each other that much at all!
Erio: Um, yes, we did. At the escalators, when Caro fell and we slammed into each other.
Caro: Oh...So that's fine then?
Arf: I think for you two, that's good enough.
- A Certain Magical Index and Shinryaku! Ika Musume's title characters have often been noted to be very similar. Index-tan episode 3 played on this idea by giving the Fun Size Index many of Ika's characteristics. Which works on more than one level, because a fun-size Ika also has a precedent.
- In Katekyo Hitman Reborn!, Hibari's bird was nicknamed "Hibird" by the fans and subsequently later used officially by the author.
- Episode 7 of The iDOLM@STER introduces a "Nonowa" toy, based on fanmade parodies of Haruka's habit of looking up and to the right when in thought.
- In the third season of Kyo Kara Maoh, Greta names her pet bearbee Yuuram, after her adoptive daddies. It's the fandom's Portmanteau Couple Name for Yuuri and Wolfram.
- Umineko: When They Cry used Eva-Beatrice's Fan Nickname "Evatrice" in one of the episode previews in the anime.
- Neon Genesis Evangelion fanon pegged Shinji as a Supreme Chef, contrasting with Misato's Lethal Chef quirks. In Rebuild of Evangelion, we see Shinji cooking as well as the product of his work... and according to everyone in the movies, his food is really good.
- Pop from Smile Pretty Cure! is able to shapeshift into whatever the situation calls for, which led many fans to speculate that he could become human much like previous Pretty Cure Mentor Mascots. Then, in episode 33, it actually happened.
- During the Fourth Shinobi War arc of Naruto several readers started calling Kabuto's resurrected army as "Zombie" Ninjas (technically they are not, although the fact that they come out from a summoned coffin certainly helps); later in the anime's Recap Episode 296, they are called "Zombies" by the main characters.
- The "Over 9000!" meme from Dragon Ball Z has been referenced many times, which would just be a fandom nod to the popularity of the scene, but one DVD box set features a picture of a screaming Vegeta next to the caption "OVER 900 MINUTES OF UNCUT ACTION!", fitting the meme of putting the line against anything.
- Dragonball Z Kai was originally going to use a more angry and subdued "over 8,000" for the scene, but at some point Chris Sabat decided he wasn't happy, so he had them go back and retake the scene with the original line and all of its hamminess intact.
- The Dragon Ball SD manga (a cut-down and self-referential retelling of the original Dragon Ball) references Yamcha's death in DBZ in a scene where Oolong reflexively transforms into a Saibaman ("I was trying to think of what form could beat that guy, and I turned into this..."), which causes Yamcha to faint in fear, taking his iconic death pose.
- Pretty much the whole Nunnaly in Wonderland can qualify as this, for the numerous fan theories and memetic mutations that exist in the fanbase.
- One of the most common Crack Pairings in Puella Magi Madoka Magica fandom was that of Mami and Charlotte; unusual, given that they shared about thirty seconds of screentime and that Charlotte is a giant monster who devours Mami. Come Rebellion, and the two have become roommates in a Lotus-Eater Machine situation, and Charlotte even gets a human form by the end of the film for more personal interaction.
- "I don't understand this at all!" ("Wake ga wakaranai yo!") is a line attributed to Kyubey, spoken in a deadpan tone a few times when he fails to understand why humans would consider certain traumatic experiences or revelations traumatic. It was picked up by Fanon as a response to all the Non Sequitur Madoka online Parodies. Come Rebellion, and a mass of Incubators scream it in unison as the Magical Girls destroy their isolation field, ruining their plan to bring the Witch System back.
- A Funny Background Event in Fairy Tail had a minor character named Max with his pants down and a broom sticking out his rear in the wake of a party. Fans latched onto the image and Max/Broom became one of the more unanimously agreed on pairings in the manga. About 100 chapters later, a similar incident was spotted after an explosion, and it has since been common to see Max running around in the background with a broom in hand.
- Attack on Titan:
- Many people liked to make fun of how Armin and Christa looked very similar. Come Chapter 53, he has to dress up as Christa while Jean is dressed as Eren again in order to lure out a group of kidnappers.
- FUNimation decided to keep in Levi's "Big-ass trees" line from the subs that reached memetic levels in episode 18.
- Magic: The Gathering has an infamous Game Breaker called Morphling, which was dubbed by fans as "Superman". When the card designers later decided to create an Enchant Creature that granted all of Morphling's abilities, they gave it the name "Pemmin's Aura". How is this an example? Pemmin's Aura is a Significant Anagram for "I am Superman".
- Morphling's fellow infamously-broken creatures, Masticore and Psychatog, got similar shout-outs: Deep Analysis shows a dissected Masticore with the flavor text "the subject appears to be broken," while a later version of Shock fulfills fan dreams everywhere by having a bolt of lightning zap the Psychatog.
- Back in the old days, when the Internet was still not widely used and card lists were rare, some people talked about an ultra-rare "Throat Wolf" with, among other abilities, "firstest strike". In Visions the designers, inspired by Throat Wolf, included "Talruum Champion" which has first strike that beats other creatures' first strike.
- Throat Wolf is also mentioned in the novels.
- There's a card in Homelands called Heart Wolf. And a cut card in Unglued was going to be called Butt Wolf.
- Unhinged had a card called "Mise," a reference to M:tG slang meaning "to get a lucky draw." There was also a "real" card called "Savage Beatings", at which point M:tG parody site Misetings accused WotC of trying too hard.
- An Urban Legend says that a player in a championship game was so desperate to win they played a card called "Chaos Orb" with the ability to destroy other cards by being dropped onto the opponents field and destroying any card it touches. If you're lucky you might destroy 3 or 4 cards, but instead of simply dropping the card they shredded it and sprinkled the pieces over the opponents field, wiping it out and the judge ruled it a legal move (incarnations of the story from there vary, some say the player won and other say the opposing player called for a count of cards in the players deck). Regardless of the truth to the story, the Unglued set introduced a card called "Chaos Confetti" with the exact same abilities of "Chaos Orb", except it specifies to tear the card apart and sprinkle the pieces over the field. The Flavor Text even says "And you thought it was an urban legend."
- Fake CCG cards themselves. They date to 1994, albeit in text-only format, and were the basis of the "Un" sets.
- At this point, the creators lampshade infinite combos.
- The My Little Pony: Friendship Is Magic collectible card game references a few memes, such as Doctor Whooves. The Canterlot Nights set introduced a card based on the "Twilicane" seen in "Princess Twilight Sparkle, Part 2".
- Lugnut's ultimate attack, the Punch Of Kill Everything in Transformers Animated, had its Fan Nickname immortalized in the official Animated comic series "The Arrival - Part 4."
- The same nickname is referenced in Transformers: War for Cybertron. Among other things, one skill Soldiers can select to enhance their Whirlwind ability is called "P.o.K.E Alpha".
- The new Lugnut toy was designed to execute a double dose of P.O.K.E. with both hands being spring-loaded, no doubt inspired by the nickname's popularity.
- Shortpacked! introduced featured Mirror Universe Ravage, who as the opposite of a silent master of stealth, constantly updated his Twitter feed with exactly where he was. When Ravage appeared in an official Transformers: Shattered Glass story a few months later, they followed this portrayal.
- Jim Croce's "You Don't Mess Around with Jim" has the line "Don't tug on Superman's cape." Now, in the comics, Supes gets really grumpy when people screw with the cape.
- Squirrel Girl's one-shot appearance becoming a meme in Internet forums led to her becoming a permanent recurring character in Great Lakes Avengers. Now she's Luke Cage and Jessica Jones' nanny.
- The main Marvel Universe is called "Earth-616". There's a fan rumor that it was named for the date the Fantastic Four first appeared (supposedly June 1961). This is not true (for one thing, the issue was released in August), but this numbering scheme then became used for real for several Marvel alternate Earths.
- During Fear Itself, the Thunderbolts tie-in arc features a literal Giant-Size Man-Thing, and Songbird refers to him as just that.
- When Mega Man 2's Air Man appears in the Mega Man comic, his line is "You can't beat me."
- 1980s Legion of Super Heroes fandom came up with "Arm-Fall-Off Boy" as an extreme example of the sort of ludicrous characters who showed up for Legion Try-Outs. Gerard Jones then included him as the very first wannabe-Legionnaire in an issue of Secret Origins. (Legend has it Jones didn't realise Arm-Fall-Off Boy was a fan joke and didn't already exist.)
- Issue #1 of My Little Pony: Friendship Is Magic (IDW)'s synopsis uses the fan-coined term "Mane Six" (already more than a Fan Nickname due to being used on a couple of licensed shirts, but this further elevates the term).
- Upon being confronted by Chrysalis, Applejack and Rarity are quick to insult her, and reference the meme of Chrysalis having Swiss cheese legs.
- And of course Derpy's in the comic (though not named), including being lured into a trap by a trail of muffins. Furthermore, when one of the Changelings changes into Derpy, its companion is forced to bonk it on its head to get the derped eyes just right.
- In issue 2, one of the spiders is gray, has a bit of blond hair, one set of its two pairs of eyes in a wall-eyes fashion, and has a pattern of bubbles on its rear section.
- Sweetie Belle as a dictionary (propagated from "The Return of Harmony") pops up in issue #3.
- Hot Topic's #3 varient◊ gives up Epic Wife Throwing, which had become a fandom meme after "The Crystal Empire".
- In My Little Pony Micro Series Issue #2, the 20% cooler meme is referenced in the beginning when Rainbow goes 20% faster after doing a Sonic Rainboom.
- Rainbow gives Tank a "brohoof".
- Rainbow pulls off a Sonic Double Rainboom. There has been a fan-made full length episode entitled "Double Rainboom" that's been in the works for a while and teased. Whether this inspired the comic's term is unclear, though its most likely a reference to the old Double Rainbow meme from YouTube (which many bronies naturally associate Rainbow Dash with).
- The Giant Enemy Crab that shows up at the end of issue #13 is no doubt a nod to the "Rarity fighting a giant crab" meme.
- In 1994, the Street Fighter comic, Ryu and Ken's master is named Sheng Long, following the English SNES Street Fighter II instruction manuals. This all started because of an April Fools joke.
- The Super Dictionary legendarily illustrated "forty" with Lex Luthor stealing forty cakes. "And That's Terrible". Eventually a canon comic (Superman #709) revealed that, as revenge for not being allowed to enter an early invention in his high school's science fair, Lex Luthor stole forty cakes from the bake sale.
- Bart Simpson’s Treehouse of Horror #15: the bootleg Bart Simpson in "Boo-tleg" is African-American and even talks about his plans to sell shirts of himself at the flea market. This is a reference to the phenomenon of bootleg Bart Simpson shirts being sold in the African-American community the early 1990s, a substantial amount of which can be seen at https://www.facebook.com/bootlegbart.
- A common meme among Smurf haters is to present Papa Smurf as a fascist or communist dictator. In The Smurfs story "The Reporter Smurf", Reporter accuses Papa Smurf of being a dictator through his newspaper when Papa Smurf warns him to stop going after Smurfette with his "exclusives".
- New 52 :
- In his new series, most people react to Aquaman as if they only knew him from the Super Friends, What Kind Of Lame Power Is Talking To Fish, Anyway? version. This leads to him working so hard to prove that he is Badass that it doesn't actually make any sense for him to have that reputation he's trying so hard to shed in the first place. This changes after Throne Of Atlantis.
- The hero formerly known as Captain Marvel will simply be "Shazam"; partially because (thanks to Writing Around Trademarks) "everybody thinks he's called Shazam already, outside of comics." I Am Not Shazam no more!
- In the "Dark City" arc of the New 52 Batman reboot, issue 29 has Commissioner Gillian B. Loeb call the title character the goddamn Batman.
- Archie Comics' Sonic the Hedgehog canonizes the Creepypasta depiction of the Tails Doll as an Eldritch Abomination.
- Just prior to that, an insane Dr. Eggman, catches Snively and declares that he is "Snoo-ping as usual!", a call back to the infamous PINGAS meme.
- The collected edition of Avengers Assemble #s 9-13 (2013), which focuses on Iron Man and The Incredible Hulk, is called Science Bros, in reference to the 2012 meme about their movie counterparts being Heterosexual Life-Partners.
- In My Little Pony: Fiendship Is Magic #1, some of the crystal pony fillies tease Sombra as "Sombrero", which has been a fandom meme since the Season 3 opener.
- Two Tumblr memes regarding Ms. America from Young Avengers ("She's beauty, she's grace, she'll punch you in the face!" and "America, no!" "America, yes!") were used in the first issue of A-Force.
- Garfield Minus Garfield, the webcomic that made new comedy out of old Garfield strips by removing the title character so it seemed that Jon was a lonely delusional weirdo, was made into a book. One actually endorsed by writer Jim Davis, too, and complete with several Garfield Minus Garfields actually made by Davis himself. Turns out he's quite good at it. And shortly after, he seemed to realize that Jon did seem depressed and hopeless, so Jon/Liz was finally made canon and he was able to interact with more other human characters regularly, while the animals had their own strips — making new strips harder to convert for the webcomic, but responding well to the issues it brought up.
- After Josh Fruhlinger of The Comics Curmudgeon began making jokes about the FranchiseArchie newspaper comic strip being written by an antiquated mainframe computer called the "Archie Joke-Generating Laugh Unit 3000" (AJGLU-3000 for short), AJGLU-3000 references began cropping up in the strip.
- One series of early Dilbert strips featured a nameless cat who showed up at Dilbert's house, harassing that character and trying to eat Ratbert. Scott Adams soon started receiving emails demanding "more Catbert," and ultimately made him a regular character.
- One comic of The Far Side had a caveman teacher explaining to a class that the spikes on a stegosaurus's tail are "called the 'thagomizer'... after the late Thag Simmons". Years later, the scientific community realized they didn't have a name for the spikes on a stegosaurus's tail, and adopted "thagomizer".
Films — Animation
- Disney apparently noticed the popularity of the "Hipster Disney Princesses" meme, because they made official Funko POP! Hipster Ariel, Belle, and Jasmine figures.
Films — Live-Action
- "I'm the Juggernaut, Bitch!" in X-Men: The Last Stand. The line even got a TV-friendly shout-out in the Black Panther animated series: "I'm the Juggernaut, punk!" note
- Snakes on a Plane:
- The Internet and Samuel L. Jackson insisted that the working title be kept because it had become a meme.
- The line "I've had it with these motherfucking snakes on this motherfucking plane!" was added as service to the memetic mutation that had developed around the film before its release.
- There was a promo for a TV airing of The Wizard of Oz that used the song "The Great Gig In The Sky" by Pink Floyd, referencing the fan-synchronization of The Wizard Of Oz with the album "Dark Side Of The Moon". Sometime in the mid-'90s, one of the Turner networks aired The Wizard of Oz with Dark Side of the Moon as an alternate audio track (usually reserved for Spanish dubbing if available).
- "Not a lot of people know that" was a Beam Me Up, Scotty! line for Michael Caine, as it was from Peter Sellers' impression of him rather than anything he actually said in a movienote ... until the film Educating Rita where Michael Caine's character was given the line to say.
- Figwit the elf from The Lord of the Rings film series. A background extra played by Bret McKenzie (of Flight of the Conchords) who appears in a shot following Frodo's acceptance of the ring (the name standing for Frodo Is Great... Who Is That?), the nickname was eventually used in the series of Topps trading cards featuring the character. Peter Jackson specifically brought him back for Return of the King because of the popularity of the meme, even giving him a couple lines this time around. He's back for The Hobbit, now officially named Lindir and portrayed as Elrond's right hand man. The meme was also referenced in the flavor text of his Decipher card as a "nickname".
- Grumpy Cat now has a TV Christmas special, "Grumpy Cat's Worst Christmas Ever."
- "Team Edward" and "Team Jacob" were Fan Nicknames for factions of Twilight fans that have since ended up ubiquitous enough to get on official merchandise, if you want a Team Edward t-shirt or a Team Jacob bag. Or a Team Tyler's Van shirt.
- In the first Hellraiser, Doug Bradley's character was known simply as "Lead Cenobite". The name "Pinhead" was a nickname given to him by fans of the movie. It wasn't until the second movie that Pinhead became his official name.
- Pirates of the Caribbean: The Curse of the Black Pearl: Barbossa was never given a first name, But Johnny Depp jokingly referred to him as "Hector" in the commentary, which caught on with some of the fans. Cut to the third movie, and Hector is his official name.
- Marvel Cinematic Universe:
- Agent Coulson of the 2012 The Avengers movie gained more than a little popularity after his death, sparking the Coulson Lives Project, operating under the hashtag #CoulsonLives. So Coulson was brought back from the dead (with suggestions at suspicious circumstances) for the Agents of S.H.I.E.L.D. television series... with the aforementioned hashtag being integral to the marketing.
- In Thor: The Dark World, Thor hangs Mjolnir on a coat hanger when he enters Jane's apartment, leading to jokes that the coat hanger was worthy. At the end of Avengers: Age of Ultron, Steve ponders on the implications of Thor leaving his hammer in an elevator, which would still be able to move despite the infinitely heavy hammer.
- In The Expendables 2, several Chuck Norris jokes — and the general meme of Norris as the toughest man in the world — are repurposed to refer to the character played by Norris.
- In Wall Street: Money Never Sleeps, Gordon Gekko says, "Someone reminded me I once said 'Greed is good.'" He never actually said that in the original movie.
- Harry Potter:
- The fan abbreviation DADA for Defence Against the Dark Arts was used in Harry Potter and the Half-Blood Prince and the fan nickname Voldie for Voldemort was used by Peeves at the end of Deathly Hallows.
- Prior to the seventh book, Draco Malfoy's family home had never appeared or been named, though it was implied to be some kind of castle or mansion. Fans assigned it the name "Malfoy Manor", which became ubiquitous in fanfiction before eventually being made canon in Deathly Hallows.
- Several Star Wars Expanded Universe books make a point of how Han either Shot First or failed to so, in different circumstances.
- Similarly, Admiral Ackbar is semi-regularly given longer lines containing the phrase "It's a trap!"
- The infamous difficulty of the Redemption mission (Tour 1, Mission 4) in X-Wing led to its appearance in the very first chapter of Michael Stackpole's X-Wing novels. As an infamously difficult training scenario for Rebel pilots (so it also doubles as a Shout-Out to the Kobayashi Maru Scenario).
- The Wheel of Time: In The Gathering Storm, Elaida's Aes Sedai faction is called loyalists, which was previously a fan nickname.
- In the Honor Harrington series, the abbreviations "SD(P)" and "podnaught" for missile pod-laying superdreadnoughts started out as fan nicknames on David Weber's messageboard.
- In-Universe example from Diane Duane's Star Trek novel The Romulan Way. The Romulan spirituality of the Elements (something resembling animism with a heavy dose of the concept of karma) actually began as a Internet messageboard joke as the proto-Romulans prepared to leave Vulcan. It started to get discussed seriously and then gradually had its original meaning forgotten over the subsequent 1,600-plus years.
- Carl Sagan never said the phrase "Billions and billions"...until he made it the title of what was to be his last book. In the foreword, he even lampshades the situation.
- One of Citadel's chapters, Origins includes a question and answer session with William Power, the Citadel's most prominent operative. A number of the questions came from the readers.
Live Action TV
- The fandom's name for the Thirteen-Foreman pairing, Foreteen (or Fourteen), was actually used by House himself.
- Another one picked up and spoken by House himself was the fan term "ducklings" to refer to whichever 3+ doctors are working on his team.
- Originally, The X-Files character was named "Cigarette-Smoking Man" in the scripts. But no one ever called him by name. So the fans started calling him "Cancer Man". By Season 3, so did Mulder.
- In Lost, fans gave the smoke monster the nickname 'Smokey'. In season 6, Sawyer referred to him by this name (justified by the fact that Sawyer gives everyone creative nicknames).
- Star Trek: Enterprise: The mysterious figure pulling the evil strings was never identified and given a name, so fans often referred to him with the name Future Guy. Then the creators of the show also used it.
- Glee's pairing names Finchel, Puckelberry, and Furt showed up all in Episode 2X08. It was titled Furt. The pairing names continued to show up throughout the series, including the names for the more obscure fanon couples (i.e. Faberry). At the big double wedding of season 6, the characters hand out OTP hats.
- For a Discovery Channel contest, Awkward Zombie creator Katie Tiedrich created a MythBusters fan-short about firing a pig from a cannon made entirely out of duct tape. The pig thing isn't too implausible, as the 'Busters do use pig carcasses as human analogues, but the "duct tape cannon" seemed like pure ridiculousness. The short didn't win the contest...but was so popular elsewhere that the Mythbusters themselves saw it and loved it. Come the Duct Tape Special, guess what Kari, Tori, and Grant actually made?note
- Fringe The fandom names for the alternate Walter and Olivia, "Walternate" (prior to his reveal) and "Fauxlivia" (following her introduction), have both been canonized by the show.
- Sesame Street:
- The show was the focus of an uproar whereby Cookie Monster was purported to have drastically reduced his cookie intake, or even given them up altogether and been renamed the Veggie Monster. note The show has referenced this firestorm on a few occasions. In one sketch, Cookie Monster is about to eat some fruit when interviewer Matt Lauer confronts him about why he "doesn't like cookies", to which the monster replies "You members of media blow story waaaay out of proportion!" In another scene, after eating some vegetables, he said "But remember, me not Veggie Monster. Me still Cookie Monster. Just for record. Me got reputation to think of."
- Many people seem to think that Ernie and Bert got their names from the cab driver and the police officer in It's a Wonderful Life. Jim Henson, the creator of said characters, had said this was just a coincidence. But then in an Elmo Saves Christmas special, Ernie and Bert walks past a TV set showing It's a Wonderful Life, right at the scene where George calls out "Bert! Ernie! What's the matter with you two guys?" The two muppets then look at each other like, huh?.
- Spitting Image would often feature film critic Barry Norman (voiced by Rory Bremner), giving him the Catch Phrase "...and why not?" He didn't say it in real life, but it fit with his style and became the first thing anyone thought of regarding him. Years later, Norman said in a review "...and, as Rory Bremner would say, why not?" and also made it the title of his autobiography.
- Originally in the Bonus Round on Wheel of Fortune, a contestant would have to pick five consonants and a vowel to assist in solving the bonus puzzle within a time limit. By the late 1980s, almost every contestant was picking R, S, T, L, N and E in that order, because those letters are the most common. The rules were finally changed in October 1988 to give those letters automatically — in that order — and then ask for three more consonants and a vowel (but also making the puzzles harder and slashing the time limit).
- Miley Cyrus is evidently a fan of the Saturday Night Live sketch "The Miley Cyrus Show", starring Vanessa Bayer as Cyrus, and has often incorporated the sketch's "prrrretty cool" catchphrase on her Twitter account (her sister Noah is also known to use it in YouTube videos). When Miley hosted SNL in March 2011, she used the catchphrase in promos with Kenan Thompson, and even got to act in a "Miley Cyrus Show" sketch dressed as Justin Bieber (one of the highlights of the episode).
- Bayer-as-Cyrus introduced Miley's infamous 2013 VMA performance.
- Also, this Instagram post.
- Also from SNL, The Ahnold parodies Hans and Franz used to mock what they described as "girlie men". Arnold Schwarzenegger himself used the phrase (and given the years following the sketches saw political correctness started to ramp up, at times with moral outrage).
- Comedy clip show The Soup would often describe The Hills star Spencer Pratt as having a "creepy flesh-colored beard". The phrase would eventually make it into an episode.
- It's been a running joke among Gossip Girl fans that Chuck and Nate are practically lovers. In season five Jack Bass makes a comment about how it's about time Nate professed his true feelings for Chuck.
- Also with regards to Nate fans have been joking about how many of his love interests are cougars. In an early season five episode Chuck Bass of all people turns to Nate for advice on seduction since the woman he has his eyes on is... a cougar. Chuck claims Nate "speaks old lady".
- On a page advertising a cardboard standup of Jess from New Girl on their website, FOX officially called her "everyone's favorite manic pixie dream girl." Jess is played by that Trope's codifier Zooey Deschanel.
- Also, in one episode Jess gets mistaken for an attractive doctor's date, whom he knows only through her dating profile picture... and her name is Katy.
- "Jesus Christ, Marie. They're minerals" became associated with Breaking Bad despite Hank not actually saying the line itself during his mineral collecting phase. He does however say the first sentence in the Season 5 episode "Confessions"
- The "I am the one who knocks!" meme got a shout out in the comedic "alternate" ending.
- Top Gear: The presenters' use of the term "Flappy Paddle Gearbox" to describe Semi-Automatic Transmission has led to many car manufacturers and reviewers adopting the term themselves.
- Cheers: In the episode "What is... Cliff Clavin?", Cliff goes on Jeopardy, but despite a runaway lead of $22,000, he loses by wagering everything in Final Jeopardy and answering "Who are three people who have never been in my kitchen?" Cliff's answer has frequently been used as a stock answer to questions that stump contestants, the earliest example occurring in the 1990 College Tournament by eventual winner Michael Thayer, and Alex Trebek frequently warns players not to "pull a Clavin"note in FJ. The categories from "Cliff's Dream Board" were also featured in a 2005 Ultimate Tournament of Champions game.
- When the Speedy Techno Remake of Caramelldansen was turned into the Caramelldansen Vid, the band Caramell saw it and decided to base the official song video on it (but use the remix of course, not the slower original song). They also made the Japanese mondegreens into the official Japanese version.
- Also, the English version:
From Sweden to UK we will bring our song
Australia, USA, and people of Hong Kong
They have heard this meme all around the world
So come and move your hips, sing ua a a
Look at YouTube clips, do it la la la
You and me can sing this melody
- And the saga continues with their new video, "Boogie Bam Dance".
- Also, the English version:
- When Haddaway performed "What Is Love?" during his appearance on the short-lived show Hit Me Baby One More Time, the backup choreography included the Roxbury headbop.
- In Brazil, a video involving fans of Restart complaining after a cancelled autograph session became popular - especially one of said angry fans, a girl named Georgia Massa, saying it was a "puta falta de sacanagem", a contradictory phrase that could be translated as "fucking lack of unfairness" or This Is Unforgivable!note . Then the band and a comedian created a song based on that phrase, and Massa got to meet the band (much to the jealousy of other rabid fangirls). The boys, in turn, wrote the song "Pra Você Lembrar" in order to apologize for the cancelled autograph session.
- After Camron's infamous U MAD appearance on The O' Reilly Factor, www.u-mad.net started up as an official Camron merch store.
- Gary Brolsma's Numa Numa dance video inspired former O-Zone singer Dan Balan to recreate the song as "Sugartunes (Numa Numa}".
- In response to the "Paul Is Dead" conspiracy theory, Paul McCartney released a live album in 1993 called Paul Is Live. The cover depicts the Abbey Road Crossing, but the only figures are Paul and a dog. There are a few differences and subtle references to the conspiracy theory, which can be read about here at The Other Wiki.
There was a campaign on Facebook, "Paul Vem Falar Uai". Well, here I am saying "Uai"!
- Also, once Paul returned to Brazil in The New Tens, four girls from Belo Horizonte (seventh biggest city, and capital of the second most populous state) begun a campaign for a concert of his there, "Paul, Vem Falar Uai" - "Paul, Come Say Uai". Eventually he begun his 2013 Out There Tour in BH. And the gig had him saying local slang, including "uai", and bringing the girls on stage.
- Jimi Hendrix's famous song "Purple Haze" contains the line " 'scuse me while I kiss the sky", but is frequently misheard as " 'scuse me while I kiss this guy". At a handful of later live performances, Jimi would actually use the misheard line for this song - and afterwards (probably) pretend to kiss one of his band members while playing the riff.
- Then, one of those live performances was then used in Guitar Hero 4, so a whole new generation of kids could get the lyric wrong. (The correct, studio version is in Rock Band now, but as DLC).
- Similarly, Creedence Clearwater Revival's "Bad Moon Rising" misheard "There's a bad moon on the rise" as "there's a bathroom on the right" led to the band singing the mondegreen live several times.
- And again on the ascended mondegreen meme (although inintentional), Clutch's The Regulator has a its opening line "I see a lantern burning" oft-misheard by fans as "I see Atlanta burning." To the point that one of the reasons The Walking Dead producers (the show it based in Atlanta) used it as a credits closing song in an episode was THEY heard it wrong, too.
- The Spinto Band stumbled upon a mash-up that combined their "Oh Mandy" with Rich Boy's "Throw Some D's". They liked it enough that in live performances of the song, they'd sometimes replace the lyrics to the bridge with a few lines from "Throw Some D's".
- After the success of "Weird Al" Yankovic's parody "Gump", The Presidents Of The United States Of America started ending their live performances of "Lump" with the same line: "And that's all I have to say about that".
- In the 70s, when The Angels sang "Am I Ever Gonna See Your Face Again?", crowds answered, "No way, get fucked, fuck off" - which The Angels incorporated into their performances.
- Mexican party anthem "El Final" (the end) has the line "te veo besándote con otro" ("I see you kissing/making out with someone else") which is always answered with a "Que poca madre!" when played in a bar ("What little mother" literally, but it it's an expression used when someone wronged someone else, like saying "you bastard!"). Nowadays, most DJs will turn down the volume when playing it at a bar, party, whatever. Albums compilations add the a silent second for people to scream it, karaoke machines show the line on the screen, and both original band Rostros Ocultos or anyone covering it will either stop playing for a second and raise the mike for people to say it, or just have the band scream it while the singer stops. Shortly, the line became part of the song.
- There was a bootleg remix of Madonna's "Holiday" that mashed it up with Stardust's "Music Sounds Better with You". When Mad'House covered the former, they interpolated the bassline and instrumentation of the latter.
- Besides being essentially nothing but this trope, Vocaloid has a recursive-meme example. Someone made a popular Miku cover of "Ievan Polkka," better known as "that leekspin song," complete with her own spinning (waving?) leek. It wasn't long before leeks started showing up in Miku's official artworks and figurines, and they soon became her Trademark Favorite Food. The Uncanny Valley restyled "Hachune Miku" in the video has also generated a lot of merchandise.
- Crypton has also acknowledged several fan-made characters as semi-official Vocaloids as well.
- During live performances of "Living Next Door to Alice" by New World, after the titular line the audience would often reply "Alice? Who the fuck is Alice!?" When British band Smokie covered the song, they also made a parody version featuring comedian Roy 'Chubby' Brown shouting the aforementioned line at the appropriate times in the song.
- Shortly after the episode of South Park where Randy is revealed to be the real Lorde premiered, a video was posted to Twitter of Lorde herself singing the "I am Lorde, ya ya ya" song that Randy sang in the episode.
- During a WCW segment, Chris Jericho, to prove a point that no one in any authority actually cared about what he was doing, began reading from a list of "1004 Holds" one of which was the "Moss-Covered, Three-Handled Family Gradenza," a phrase he saw in the 1950 TV adaption of The Cat in the Hat. Paul Heyman liked the name so much he gave it to Perry Saturn's swinging fisherman's suplex finisher.
- During the (first Smackdown) feud between John Cena and Brock Lesnar, Cena once referred to Lesnar as a "vanilla gorilla," a common internet nickname for Lesnar.
- John Cena has openly referred to his finishing sequence as the Five Moves of Doom, a term Scot Keith coined for Bret Hart's own finishing sequence.
- A running gag on the Wrestlecrap message boards was that the thing WWE truly needed was a wrestler with a primadonna gimmick in the vein of Terrell Owens. Then came the debut of Montel Vontavious Porter.
- After Glory By Honor VII: The Final Countdown(the subtitle itself was an ascended meme), the ROH fans began chanting "Twinkies" at Austin Aries during his matches. At Supercard Of Honor V, Aries offered his long time rival Delirious a peace offering in the form of...golden snack cakes.
- Gorilla Monsoon's complaints that tag team matches should have two referees eventually mutated into a meme. Then Dragon Gate introduced the "Gate To Heaven" match, one of the details being that it was a tag team match with two referees.
- Besides Ring of Honor, Courtney Rush scatted The Final Countdown in response to coming into the same room as Sara Del Rey SHIMMER.
- During a WWE sketch showing WWE personalities at a party, commentator Michael Cole went the Ham and Cheese route and referenced the fandom meme of his calling moves as "VINTAGE ______" by yelling that he is eating VINTAGE SHRIMP!
- Cole and other announcers, notably the AWESOME Matt Striker, have openly referenced and mocked the memetic nature of "VINTAGE".
- Darren Young, at one point, referenced WWE internet fans' penchant for calling him "Black John Cena." Cena also paid it back during one of his promos as well.
- On ''WWE NXT, the term "Future Endeavored" has been used at least twice (by The Miz in the first season and Cody Rhodes in the second).
- Matt Striker also referenced it at WrestleMania, telling Natalya "Good luck in your future endeavors" after she slapped Mr. McMahon in the face.
- Also used in TNA, where Jeremy Borash frequently wishes the person losing their job in the "Feast Or Fired" match "the best of luck in their future endeavours".
- John Laurinaitis has also used this phrase on WWE TV (and possibly Triple H as well, if memory serves).
- It was also on a shirt, briefly, though it and the rest of the "Kayfabe" line of shirts didn't sell well and were quickly removed.
- The Cornette Face, made popular by Botchamania, became an Ascended Meme when Jim Cornette himself asked to talk to a fan who brought a sign of said face to a pro wrestling show. And after TNA Victory Road 2011 (a notoriously horrible Pay Per View that was "highlighted" by one of its main event competitors coming to the ring so under the influence, the match was canceled in the ring and the show was cut short,) Cornette tweeted, "Just watched TNA...I need a new face."
- The "Miz Girl", a little girl whose reaction to The Miz becoming WWE Champion became a meme within hours, then an Ascended Meme a week later when the Miz pointed it out in his celebration, giving her the official name of the Miz Girl.
- Same thing with the "Shocked Undertaker Fan." He was interviewed on WWE.com shortly after his appearance.
- In the "Lakers vs. Nuggets" episode of Raw, Batista made his entrance with a basketball in his hands. This is a reference to his "Basketballs...don't hold grudges!" quote on Smackdown.
- WWE has pretty much stolen the spotlight out of this lately, such as "The Genesis of the McGillicutty" speech and "He spilled my diet soda!"
- During NXT Season 4, fans have compared Rookie Byron Saxton to Carlton Banks. In most recent episodes, this has been lampshaded by the other rookies, Matt Striker, and even his (new) pro, Dolph Ziggler.
- On the 900 episode of Raw, Edge mocked Sheamus and called him Beaker. The fans took it and ran with it. Fast forward to the October 31st 2011 show, where the Muppets are guest hosts, and Sheamus and Beaker meet.
- WWE wrestler Zack Ryder was somehow able to turn himself into a meme thanks to his home-made YouTube show "Z! True Long Island Story". His show frequently bemoaned the fact that he was being ignored by WWE, often using double entendres aimed at Smart Marks. Eventually WWE took notice of his show's popularity, and Zack became a kind of Running Joke on TV about... how WWE wouldn't push Zack Ryder on television. (And ironically, in this role he received one hell of a good push.)
- When The Rock returned to WWE, he mocked John Cena on, among other things, his wardrobe, calling him "a big fat bowl of Fruity Pebbles". Not long after, Cena helped promote Fruity Pebbles by having his likeness posted on the cereal's boxes. But that's not all...
- In 2012, Fandango openly addressed the fact his fans were "Fandangoing"
- The naming of the tag team of Daniel Bryan and Kane was put up to a fan vote... in which all of the choices were pre-existing fan nicknames for the two, including "Team Friendship" and the winning "Hell No".
- Speaking of Daniel Bryan, his "YES! YES! YES!" chants were subject to this when fans caught on to it and started using it for just about every in-ring event. This would lead to WWE creating a shirt featuring the phrase, along with a whole slew of "YES! YES! YES!" merchandise.
- In 2013, a fan used a bubble gun during one of Emma's entrances. Following that, WWE made a bubble gun a regular part of her entrances and added bubbles to her video packages.
- On MSF High Forum, 'firewood' was not a racial slur, but was used to describe ironically non-flammable Legion. Well, after the GM got a hang of it, it became a racial slur.
- While the developers were answering questions regarding the new gameplay features of the then-upcoming Max Payne 2 on the 3DRealms forum, one user asked, "What about moving?" No one knows what he meant, but it became a meme fast enough for a bit recorded for the game involving two mobsters.
"But what about moving?"
"What about moving? You put one foot infronta the other."
- One of the one liners in Duke Nukem Forever is "I'm gonna kill you old style", referencing the infamous Ventrilo Harassment video where the admin threatens the Troll that she will do just that, to the confusion of everyone listening.
- The Single Player DLC references the spamming of BALLSBALLSBALLSBALLS in the meme, when a Terminator-esque robot makes you repeat it in order for you to pass off as a Duke clone.
- Blizzard Entertainment loves this trope.
- The Leeroy Jenkins video got a card of that guy in the World of Warcraft TCG and a figure in the collectible miniatures game.
- He's also the basis for an achievement in Wrath of the Lich King (succeeding at the stupid stunt which got Leeroy's group wiped out). Successfully completing the achievement earns the title "YourNameHere Jenkins".
- And a legendary card in Hearthstone: Heroes of Warcraft, who has Charge and deals a hefty amount of damage, but also summons two 1/1 whelps for the opponent (and since his own health is 2, they're enough to kill him if not immediately dealt with).
- He also got an appearance in the updated Upper Blackrock Spire from Warlords of Draenor, still going after the same piece of gear, and is rewarded as a follower as a bonus for keeping him alive for the encounter.
- When Onyxia got leveled up to 80, the new achievements included "More DOTs!" and "Many whelps! Handle it!", which are tag lines from the popular Onyxia Wipe Animation. The former requires that Onyxia be killed in five minutes, which means a fair amount of DPS on the boss in the air phase and is a reference to the raid leader shouting for DOTs. The latter requires that 50 hatchlings spawn within 10 seconds of Onyxia's liftoff and being defeated, a reference to a player running into the eggs and spawning whelps while feared, leading to the group wiping.
- Along the same lines as Leeroy, she also has a card in Hearthstone... but this one spawns enough whelps to reach the minion limit for the player who summons her. The Raid Leader card also has dialogue referencing the video.
- There's also Alamo, of "Alamo teechs u 2 play DURID!" fame, who also got a card named after him in the TCG.
- Similarly, Kralnor made several appearances, including his own card.
- Thorim became popular for his introduction speech, specifically his way of saying "in the mountains". A later boss has a line to mock this when he kills a player.
Tyrannus: "Perhaps you should've stayed...in the mountains!"
- Kael'Thas' "Tempest Keep was merely a setback" greeting quickly became a meme for any recurring boss. When you encounter a whole trio of those in Icecrown Citadel (former blood elves, no less), Valanar, the boss of a Borean tundra quest, declares that "Naxxanar was merely a setback". In Cataclysm, the Hogger boss in the Stormwind Stockades also makes reference to this meme, yelling "Forest just setback!" on aggro. Maar in Starcraft II also says "Merely a temporary setback" after being defeated.
- To lesser extent, Illidan's "YOU ARE NOT PREPARED!" If you talk to him in the past while wielding his signature legendary weapons, he will comment "You seem prepared". The battlemaster at Valhallas will also yell "YOU WERE NOT PREPARED!" if you wiped in one of the encounters.
- Drahga Shadowburner yells "You should have come better prepared!" when killing players and "By fire be... burned!" when summoning adds.
- Since Death Knights like to use a macro for Death Grip with a yell of GET OVER HERE!, they added that line for Nefarian's call for Death Knights where he copied that ability.
- And more recently, Hogger, the infamous level 11 elite mob who's been the source for many memes for years, has finally been ascended to a dungeon boss in Cataclysm (more specifically, he's the end boss of the revamped Stormwind Stockades). The quest that has you kill him apparently includes the line "No one can destroy him". He also makes appearances in Hearthstone as a tutorial boss and Legendary minion.
- Ragnaros' infamous "Too soon! You have awakened me too soon!" line is used by Zepik the Gorloc Hunter, one of your Wolvar liasons in Scholazar Basin. Zepik says other adventurers have told him stories of their exploits, which is how he heard the line (and some other well-known boss quotes).
- The Ragnar-Os cereal joke "Two scoops, Executus, two scoops! BY FIBER BE PURGED!!!" has been acknowledged by Blizzard with the Firelands raid achievement called "Ragnar-Os".
- Gamon, a rare attackable city-dwelling NPC in Orgrimmar, is sort of a reverse Hogger; infamously weak and pathetic. Like Hogger, he gets beefed up in Cataclysm...becoming a level 85 Elite. Gamon Took a Level in Badass after taking all those beatings...
- Even that wasn't enough. People still managed to kill him just by kiting him around, so he Took a Level in Badass again. Now he isn't affected by Crowd Control spells or slows at all, carries a giant blade and a bow, runs faster than your character, and hits like a tank. As in, the actual millitary vehicle.
- And as of the final patch of Mists, Gamon is now a level 90 elite with as much health as some raid bosses, has a voice actor and character, and was trained by and canonically lands the killing blow on General Nazgrim. Fans have managed to make a one-off NPC go from a joke to a major lore character.
- A level 80 orc hunter, Tednug, and his pet Scratchfever, wander the road between Orgrimmar and Razor Hill. They are characters in the player-written forum game You Awaken In Razor Hill. Tednug is a contraction of the character's actual name, Tednugent, presumably for copyright reasons.
- Chuck Norris' Memetic Badass status was immortalized in a "What's your game?" television ad which states that World of Warcraft has over ten million players...because Chuck Norris allows them to live! He is seen giving roundhouse kicks to dozens of players, punching the Whale Sharknote and fighting in the Barrensnote .
- A running joke about paladins in vanilla was that their PvP strategy consisted solely of the "bubble-hearth" - popping Divine Shield (often called a "bubble" among the fandom) making them immune to damage and using their Hearthstone to teleport to safety. Blizzard later added the Glyph of Righteous Retreat, which lets them hearth in half the time when bubbled. (This was done specifically to allow bubble-hearthing, as the duration of Divine Shield had been reduced to be shorter than the cast time for the Hearthstone normally is.)
- The Leeroy Jenkins video got a card of that guy in the World of Warcraft TCG and a figure in the collectible miniatures game.
- In City of Heroes, the Kill Skuls meme, originating from a pair of message board posts, has spawned a badge, in-game graffiti, and a Loading Screen tip.
- "Ascendant who? Sorry, you have the wrong number."
- Nemesis, the eternal mastermind and Xanatos Speed Chess player, is pegged by the playerbase as the source for many things, including substituting "It's a Nemesis plot" for A Wizard Did It. The game developers ascended the meme with two loading screen tips: "It's all a Nemesis plot." and "Not everything is a Nemesis plot."
- After a particularly popular 2008 April Fools' Day new post, "Freem!" caught on, often with the image attached. A loading screen tip in the game now reads simply, "Freem!" The nickname for the development team after the team was cut by ~75% in 2006 also became "Freem Fifteen".
- Heroes of Newerth: TOO BAD ITS ME BLACKSMITH was so popular that the developers used it for their pre-purchase advertisements on their website.
- In Final Fantasy IV, the original Super NES translation gave the meme "You Spoony Bard!" The line was so beloved that Squaresoft/Square-Enix kept it in all re-releases when the rest of the script was re-translated, and an Author Avatar of the developers in the DS version jokes about the line being kept when other terms were changed. The line has also appeared in a few other Final Fantasy games as a running joke.
- After Dissidia: Final Fantasy came out, many jokes ensued about Exdeath's obsession with the VOID. Cue the prequel Dissidia 012, and numerous characters mocking Exdeath's obsession and working the word "void" into their pre-battle quotes to him.
- A popular machinima for the first game called "Real Men" became popular not long after its release. Dissidia 012 brought us Kain Highwind, a famous Ensemble Dark Horse and Memetic Badass, as a playable character. He brought along this gem—"I'm about to show you pathetic mockeries the difference between you, and a real man!"
- Several characters have special "secret" voice data players can purchase for them when the character reaches Level 100, and the character may shout a new line during their EX Burst once it is purchased. Several of them are references to memes from the original game.
Tifa: Words aren't the only way to express your feelings.
Vaan: I'm Basch!
- "Sheng Long" originated in a mistranslation of Ryu's Victory Quote in the Street Fighter II arcade game.note The legend was elaborated on by an April Fools' joke created by Electronic Gaming Monthly in 1992, which alleged that he was the unlockable True Final Boss of the game. The manual of the SNES version actually named Sheng Long as Ryu and Ken's master, and though that ended up in Canon Discontinuity like most manuals of the time, the legend of Sheng Long would be confirmed in all but name. In 1994, Akuma, brother to Ryu and Ken's master, was introduced in Super Street Fighter II Turbo as the True Final Boss, with an unlocking procedure and red fireball attack recalling EGM's idea of Sheng Long. Finally, in 2008, Gouken, Ryu and Ken's master himself, was confirmed for Street Fighter IV, and fans were astonished to find that Gouken had every single move that Sheng Long was stated to have. "You must defeat Sheng Long to stand a chance", indeed!
- You even get a special title for beating the first challenge with Gouken that says "Also Known as Sheng Long"
- And one of his Super win quotes is, obviously, "You must defeat me to stand a chance!"
- And in Super Street Fighter IV, Ken makes a peculiar reference to ◊ in his new win quote.
- British-based gaming magazine Ngamer also had an article on the 3DS version of SSFIV with the strapline "Now witness flowchart Ken in 3D!"
- Street Fighter III: Third Strike Online Edition has Evo Moment #37 as a challenge.
- The very end of the Heroes and Heralds trailer for Ultimate Marvel vs Capcom 3 also uses it.
- Mortal Kombat:
- Probably the most famous of these is Ermac. A counter in MK1's option menu, right under "Reptile Battles," listed the number of "Ermacs" — short for "error macros" — that have appeared, leading players to speculate about the existence of a hidden fighter named "Ermac." Mortal Kombat II deliberately fueled similar speculation by showing a counter for "Kano Transformations," which never happened in that game. When Ultimate MK3 was released, Ermac was made into an unlockable character. He's made frequent appearances since then.
- In Mortal Kombat 3, Nightwolf's Friendship has him transforming into Raiden and saying "I've never seen a Kano transformation," which was a memetic response to rumors that Shang Tsung could do that in Mortal Kombat 2 (again, blame the arcade audit counters).
- Mortal Kombat 9 is said to be dedicated partially to bringing as many of these Epileptic Trees to life, including but not limited to: Skarlet, "feeding the trees" in the Living Forest (an Urban Legend of Zelda until it first became possible in Mortal Kombat: Shaolin Monks) and "nudealities" (in the form of Mileena's secret third outfit).
- Dragonball Xenoverse has an Ascended Fountain of Memes in the form of "Ghost Nappa" as a voice option for male created characters (with the original voice actor, to boot).
- A PlayDota forum user, CrimsonQueso, wrote a concise and hilarious guide to Leoric, the Skeleton King - in all caps. In DotA 2, Ostarion the Wraith King (Leoric reskinned and renamed) has several voice lines referencing the original guide, including this one (and caps-locked in in-game captions to boot):
- (upon buying Divine Rapier, the highest damage item in the game) Oh, Rapier. NOW YOUR KING IS BALLING OUT OF CONTROL!
- (on buying Armlet of Mordiggian) I NOW HAVE ALL THE SEXY.
- Team Fortress 2 is a gold mine of ascended memes:
- Ever since the commercial for Shamwow! become popular on the internet, people have been comparing Vince Offer to the Scout. As of one update to the game, The Scout's in-game dialogue includes no less than 3 quotes from the commercial. "No other class gonna do that!" Even the website made to chronicle the update makes a Shamwow! reference or two.
- The "FYI I Am A Medic" Medic achievement is named after the "FYI I Am A Spy" spray and associated YouTube video.
- The Spy update also gave us the "FYI I Am A Spy" achievement which is unlocked by killing an enemy Medic that has just healed you.
- The Spy update announcement, in the form of a mail-order catalog, featured an item called the "Crab walking kit". This is a reference to an in-game bug which causes the spy to walk very strangely when certain conditions are met, and is a common pastime amongst spies not about their backstabbing business.
- Also with the Spy update comes as a new taunt for the spy's cigarette case that pops up randomly and has him pose like a crab and snap his hands like claws.
- The Sandvich; fans had been suggesting its incorporation into the game since its first appearance in "Meet the Scout".
- Although it should be noted that they like to hide upcoming items in "Meet the..." videos. (See also: The Pyro is carrying his flare gun in Meet the Sniper, released before the Pyro update came out.)
- Then, of course, there's the disembodied voice of the announcer. Disembodied, that is until a fan drew her. And then it became official. (They even hired that specific fan to draw her!)
- The Fan Nickname "crocket" (a rocket that rolls a Critical Hit, infamous for being especially devastating) is referenced by a Soldier achievement ("Crockets are such BS" for randomly firing two in a row) and a Heavy achievement ("Crock Block", for surviving a a direct hit from one).
- The term "Demoknight" (a Demoman that uses unlockable weapons to focus on melee attacks) is referenced by an item set called "One Thousand and One Demoknights".
- Several bot names are this, such as Mentlegen and CRITRAWKETS.
- Speaking of Valve, it looks like this VG Cats strip about Portal just got real.◊
- And now in awesome trailer video.
- In Diablo there was a fan spoof of a hidden cow level that did not exist. It shows up in Diablo II. That prompted a number of fan spoofs, including a secret bunny level in the hopes that they would show up in Diablo III.
- This was later referenced in Starcraft, made by the same company (Blizzard), in which the cheat to skip a level instantly in campaign mode was "there is no cow level".
- Punch-Out!!: Hey Mac baby, I'm going to go for a ride on your bike!
- S-I-S-I-G-A-M-I , SHISHIGAMI BANG BANG! Yes, a fan made lyrical declaration of Bang's manliness to the tune of his theme "Reppu" was so awesome, it made its way into BlazBlue Continuum Shift with the seiyuu for Bang singing it!
- On the subject of Bang, he references the "Ice Car" meme in Calamity Trigger Reconstruction when dissuading his colleagues from fighting Jin.
- You can choose from numerous NPC icons for your online profile in Chronophantasma. Hype Dog is one of them.
- Chronophantasma also allows you to set the (◇)人(∵) emoticon on your D-Card.
- Mass Effect:
"I'm Garrus Vakarian, and this is now my FAVORITE spot on the Citadel!"
- Blasto, the first hanar Spectre. Started as a joke made by one of the devs in response to questions regarding new companions in Mass Effect 2. Ended up having a movie made about him, complete with the line:
Blasto: This one does not remember if its heat sink is over-capacity. It wonders if the criminal scum considers itself fortunate.
- Leads to a hilarious scene in the third game's Citadel DLC, where Shepard and Javik are shanghaied into acting in a Blasto movie, which goes rapidly south after Shepard gets into an argument about the accuracy of the film with the director and Javik attacks their vorcha actor.
- The term "quad" as slang for krogan testicles (they have four). Used where humans would say "pair", as in, "You've got a quad, Shepard." Originated on the forums, appeared everywhere in Mass Effect 2.
- Many, many memes originating in Mass Effect 2 are lampooned in Mass Effect 3, most notably Garrus' love of calibrations and Shepard's horribly bad dancing.
Shepard: YOU BIG STUPID JELLYFISH!
- In the third game, there is a mission where the jellyfish-like Hanar ambassador is revealed to be a spy for the Reapers. At the denouement, Shepard will chew out the ambassador, using a popular line from Mass Effect 1:
Javik: Where is the airlock, so that I may throw you out of it?Shepard: Do I really sound like that? (a bit later) Maybe it's I should go. I should go. I should go.Garrus: I don't suppose you need anything around here... calibrated? Yeah, okay, maybe I should stop saying that word, but only if Liara stops saying "By the goddess.""Shepard." "Grunt." "Shepard!" "Wrex." "Commander Shepard." "Shepard, Shepard, Shepard." "Wrex, Grunt..."
- "Your Joker-pilot insists I call myself 'Prothy the Prothean'. I insisted he allow me to throw him out the airlock."
- Niftu Cal, the drugged Volus "Biotic God" from the second game, is heavily referenced in the description of the Volus Adept character in the multiplayer mode of Mass Effect 3. The gold-level biotic challenge is also called "Biotic God" and uses a biotic Volus as its icon.
- The phrase "assuming direct control", memorably used by Harbinger in 2 and a popular line with the fanbase, made it into a Codex entry in 3.
- The Citadel DLC pretty much exists for referencing as many fandom memes as possible.
- In the second game Udina asks if the words, "political shitstorm" mean anything. About a year later Kevin Rudd described being caught at a strip club as such.
- Blasto, the first hanar Spectre. Started as a joke made by one of the devs in response to questions regarding new companions in Mass Effect 2. Ended up having a movie made about him, complete with the line:
- Many Touhou doujin artists portrayed Utsuho Reiuji's encased arm as an Arm Cannon after her first appearance, but it was never actually used that way. However, later in Hisoutensoku, Utsuho has the ability Beam Spam.
- According to legend, DDRMAX2 originally had the correct title for Little Boy (Boy Oh Boy Mix) at the beta location test, but after a fansite's embarrassing typo of "Boy On Boy Mix" turned into a meme, Konami staff thought it was funny enough to insert the error into the game itself.
- An Argentinian "news" network took a sarcastic suggestion on mixed drink recommendations of Grog (followed by an XD, which any internet user would realize means it is a joke) using The Long List from of its possible ingredients out of The Secret Of Monkey Island as how to make it, as something teenagers were actually drinking. Tales of Monkey Island's fifth part includes the "Grog XD" drink features in a Grog Machine.
Guybrush: "Grog XD. Heh, it must be that new high energy Grog that all the kids drink these days!
- There was a comedy thread on a Civilization forum calling for giant death robots in Civ V. The Giant Death Robot is now an actual endgame unit in the latter.
- In Civ IV, the practice of jacking up a city's culture output (usually via Great Artist) to quickly acquire territory (especially territory belonging to other civilizations) was dubbed "Culture Bombing" in the fandom. In Civ V, the Great Artist has a special ability named "Culture Bomb" which also expands the Civilization's territory.
- In the first game, all civilizations had the same odds of deciding to use nukes. Gandhi making such threats◊ became a meme, and in V, he is explicitly set to use them more than any other leader. He always could use nukes, but now he always does as the meme suggests.
- The specific meme refers to a glitch in the first civ, where Gandhi's chance to use nukes was actually set to 0, but taking a specific bonus reduces the chance all Civs would use nukes, which would roll back Gandhi's chance to use nukes to the highest value of the variable, rather than a negative number.
- With Rock Band having such a massive backlog of available music to play, some gamers are noticing a trend in Rock Band's tracklist, namely that Harmonix seems insistent on adding as much music from bands that Dave Grohl has been involved with (Foo Fighters, Nirvana, Them Crooked Vultures, Tenacious D et al.) as possible, giving the game the nickname Dave Grohl Band...which is something Rock Band 3 acknowledges by having an achievement for playing any five songs from bands featuring Dave Grohl.
- In Marvel vs. Capcom 3, when Deadpool defeats Magneto, he yells out "I JUST BEAT MAG-FREAKIN'-NETO! WHERE YO CURLEH MUSTACHE AT?" Additionally, both Magneto and Sentinel have their MAHVEL BAYBEE schemes as alternate costumes. In the press releases, Magneto was referred to as "still Pringles", by Seth Killian himself. All of this started with this commentary of Marvel vs. Capcom 2: New Age Of Heroes.
- And Magneto, Welcome to Die.
- IFC Yipes, the man responsible for the aforementioned MAHVEL, BAYBEE!, seems to have gotten in on the act, hosting his own tournament for MvC3 named after his memetic Curleh Mustache line. For added measure, he's sometimes seen wearing a curly mustache while commentating matches.
- Quite a few lines in Ultimate Marvel vs. Capcom 3 reference the community from the vanilla version, such as Deadpool's victory quote against Spider-Man talking about Wesker (who was originally revealed alongside Spider-Man) cribbing off of Spidey's Maximum Spider with his "Maximum Wesker" (the Fan Nickname for his Phantom Dance hyper).
- Trish also lampshades her resemblance to Dante's mother Eva, and even mocks Dante's infamous memetic line, "I should have been the one to fill your dark soul with light!"
- The description for the Yusei pack in Yu-Gi-Oh! 5D's Tag Force 5 asks if you're into crustaceans, referencing his Fan Nickname of "crabhead".
- Photoshopping Kamina's Triangle Shades onto someone automatically makes them more badass. In Super Robot Wars Z2, you can get Kamina's shades as an item, which gives you +20 starting morale.
- Since Warhammer 40,000 values Rule of Cool above all else (besides grim darkness), you get pictures like this one, which became a meme when it was captioned "Drive me closer! I want to hit them with my sword!" Dawn of War II: Retribution references several WH40K memes, and if you send a Commissar into a Chimera APC, that's exactly what he says.
- It gets even better. One piece of wargear you can get for the Commissar is apparently the very sword that appears in the picture.
- When the Dynamic Entry meme was adapted to 40k, they used a Tau Crisis Suit◊ for it. When the devs added the Tau Commander (in a crisis suit) DLC, an achievement was added for killing enemies by jumping on them with the Jet Pack. Guess what it was called.
- At the beginning of Fallout: New Vegas, part of the character creation process involves a rorschach inkblot test. One of the images looked, to a lot of players, like two bears with their paws raised as if high-fiving. Since that wasn't one of the options given, a fan mod added that as a potential answer. As a response to that, in the Honest Hearts DLC, taking the Wild Wasteland perk will add a tribal character to the Dead Horses' camp who is named "Two-Bears-High-Fiving".
- Madden NFL 12's "Put da team on my back" acheivement, which requires catching a 99-yard touchdown pass as then-Packers wide receiver Greg Jennings, references an infamous YouTube clip of Madden 11 in which Jennings makes that play with a broken leg.
- Another one is Gus Johnson's controversial line "HE'S GOT GETTIN' AWAY FROM THE COPS SPEED" line is in Madden 12.
- One of the characters in Gears of War 3's multiplayer mode might occasionally belt out the line "Your mom is a classy lady!" upon scoring a kill.
- In Dynasty Warriors 3, Yuan Shao gives you characters a stern warning in the battle against Dong Zhuo's forces: "Don't pursue Lu Bu". In Dynasty Warriors 7, you can earn an achievement for defeating Lu Bu in any game mode, entitled "OK, You CAN Pursue Lu Bu".
- There was an Urban Legend of Zelda surrounding a fifth age in Myst. The realtime-3D remake added the Rime Age.
- Back when Tekken 3 hit arcades, there were rumors of a Devil version of Jin. Jin transforms into this form in his PSX ending, and Devil Jin became a fully-realized character in Tekken 5.
- League of Legends:
- A number of official champion skins started off as player ideas on the community forum. Examples include 'Surprise Party Fiddlesticks' and 'Brolaf'.
- A long-running joke was that the curved yellow projectiles Soraka the Starchild launches from her staff are actually bananas. An update to the game eventually gave Soraka a new /joke line "Yes, that was a banana. No-one expects the banana." Taken further with the "Order of the Banana" skin released for April Fools' Day 2015.
- A tongue-in-cheek strategy guide for the game, Pro as Heck Guide to Master Yi, prominently features the phrase "Get dunked!" When Vi, a later-introduced champion, uses her ultimate, which knocks the opponent into the air and slams them into the ground, one of the things she might say is... you guessed it, "Get dunked!" This is further taken with a Basketball-themed 'Dunkmaster' skin for Darius, whose ultimate is jumping high and slamming his axe to the enemy like a basket dunk For Massive Damage.
- Pro-League of Legends player Michael "Imaqtpie" Santana is known for the phrase "Raise your dongers", which quickly became linked with Santana's favorite champion Heimerdinger. When Riot Games gave Heimerdinger a visual update, they also gave him a new attack quote: "Raise your what?".
- YouTube LOL player CholeraNinja has a series called 'I'm bad at LOL', and in one of the episodes, he hilariously 'roleplays' Xin Zhao to the tune of Mulan's song "I'll Make A Man Out Of You". From that point on, fans linked the song to Xin Zhao and kept believing that he'll make a man out of the players. Riot didn't catch on gameplay-wise, but somewhere on Season 5, whenever Xin Zhao received an update by Riot, the explanation will contain lines from "I'll Make A Man Out Of You".
- In Fortune Street, when a computer-controlled Donkey Kong lands on a particularly expensive space, one of his possible response lines is "It's on like Donkey Kong!"
- Street Fighter X Tekken is rife with these. One of Balrog's win screen quotes has him clear up that his line back in SFIV was "MY FIGHT MONEY!", not "MY BIKE MONEY!"
- Also in the same game, if the voice is set in English, M. Bison's taunts literally becomes him saying the famous line from the movie: "But for Me, It Was Tuesday". And also, one of his win screen quotes is similar to the one from the cartoon, which he also delivers to Chun-li: "I killed my father too, and you don't hear me complaining about it!"
- My Little Pony: Fighting Is Magic : Bionic Farm became a minor meme since Applejack's VA for the game said it at the end of her audition piece. That said, it's now one of the things she says in-game when using Summer Rambo.
- Skullgirls is loaded with these. If it was a meme within the fighting game community, then chances are that it's referenced somewhere in the game.
- The most blatant example, on the other hand, is definitely the meme referenced by both the announcer of the game and by one of the achievements: "REAL SOVIET DAMAGE!" note
- "Republican Double for DLC!" started as an in-joke from the game's voice actors, and quickly began circling the internet. Now, thanks to the Indiegogo fundraiser reaching $250,000, Republican Double will now actually be DLC.
- Robo-Fortune as well: she started off as a gag by Ms. Fortune's VA Kimlihn Tran, then became an option for a voice-pack like Republican Double before being upgraded to a full-blown character, with her own story mode, stage, and theme music!
- Fukua is an April Fools Day version of protagonist Filia, who recieved so much positive support and feedback that she's now a permanent fixture in the game.
- The most blatant example, on the other hand, is definitely the meme referenced by both the announcer of the game and by one of the achievements: "REAL SOVIET DAMAGE!" note
- The Pure Pwnage episode that introduced the character of FPS Doug had him repeatedly shouting "Boom, headshot!" while playing Counter-Strike. This quickly became a meme, and was used for pictures of headshots (and not the ones where you take pictures of people). And, in Call of Duty games from Modern Warfare 2 onwards, your reward for killing someone with a headshot in multiplayer is a medal named "Boom, headshot".
- In the Meet the Sniper promo video for Team Fortress 2 (made by the same company that made Counter-Strike), we open with a closeup of the sniper poking a bobblehead and muttering, "Boom, headshot." Cue title card.
- During Nintendo's 3DS conference at E3, they acknowledged the surprising popularity of the Non-Specific Action Figure (including his Facebook page created by a fan) who appeared in the Miiverse video shown at Nintendo Direct the day before E3 started.
- The song Second Heaven from beatmania IIDX has the line "Somebody screeeeeeam!", which the Japanese fandom Mondegreen'ed into "San-bai ice cream!" ("3-scoop ice cream!") A remix of the song appears in the Spin-Off game Sound Voltex Booth, and said remix's cover art depicts a character holding a 3-scoop ice cream cone.
- Left 4 Dead 2 made a nod to Coach's love for cheeseburgers in The Passing DLC. In the first safe room, Rochelle may start to brainstorm on how to motivate the rest of the survivors and one of the ideas she comes up with is telling Coach that there is a cheeseburger museum in New Orleans.
- Near the beginning of Prototype 2, Alex Mercer karate kicks a helicopter in a cutscene.
- The Play Station Vita remake of Persona 4, The Golden, has the character Marie commenting on how beefsteak should be shortened to "Fsteak."
- Adachi's memetic line "Bitches and whores" (which originated from a fan-edit of a Rise hentai doujinshi) was actually used by him in The Anime of the Game, in a plot-centric piece of dialogue no less.
- Also, "Cabbage Adachi" has become an Ascended Meme (the nickname arose in the Japanese fandom after a throwaway line in the game where Adachi mentions he only has enough money to buy cabbage). In one episode of the anime, he's seen shopping at Junes pushing a trolley full of nothing but cabbage.
- And it's referenced in his title in Persona 4 Arena.
- The Anime of the Game also tweaks the earlier dialogue in Kanji's arc. Originally, Chie just referred Kanji as 'strange', but in the dub, Chie instead slipped out 'gay'. Kanji's surprise at this line ("Did you say 'gay'?") ends up very close to a line with line from the Hiimdaisy oft-quoted line: "You sayin' I like dudes!?"
- There is a cheat code in Street Fighter X Mega Man that allows Guile's theme to override whatever stage song you're in, since "it goes with everything."
- Reggie's "My body is ready" meme from E3 conferences ended up ascending in a Fire Emblem game, of all things.
- It even became his "phrase" when his home was available via Spot Pass download in Animal Crossing: New Leaf. He also has a rec-room in the back of his house full of exercise equipment and (of course) a Wii Fit pad.
- On the subject of Fire Emblem Awakening, "Are Roy and Marth in this game?" was a question so commonly asked by newbies to the series upon the release of a new game that it soon underwent Memetic Mutation. In Awakening, both Roy and Marth are available as DLC characters, meaning you finally can have both playable in the same game!
- The reveal trailer for Mii Fighters in Super Smash Bros. for 3DS / Wii U shows us that Reggie's body really was ready, as he squares off against Satoru Iwata.
- The Starcraft II Heart Of The Swarm launch ads have the tagline "The rush begins."
- Dragon Nest has an interesting example. The Paladin has an ability that causes him to shout 'Goddess protect me!' when he uses it. The accent and speed with which the VA says it had many players hear it as 'GLADUS TEK MA!', which rapidly took on meme status in the community. When the game released achievements, the one given for specializing in the Paladin Job was called 'Gladus Tek What?'◊
- Creepy Watson: The Return, made as a promo for a sequel to the game the original Creepy Watson video was made in, as a way of announcing the return of the "feature" of teleporting Watson as an option.
- A glitch in Call of Juarez: Bound in Blood involves a goat that hovers its way up a ladder, which spawned a viral video. "Ladder Goat" made an appearance as an Easter Egg in Call of Juarez: The Cartel (it's the title of a DVD you can find in one level, the finding of which nets you an achievement).
- "IT'S A SECRET TO EVERYBODY!" is the most memorable line from the Zelda franchise, which comes from a Moblin that gives Link money (presumably in exchange to not hurt him). It gets a nod in The Legend of Zelda: Twilight Princess from an NPC who tells Link the exact quote and the line is also the title of a sidequest in Final Fantasy Tactics A2.
- Nintendo's official UK Twitter feed tweeted the trailer to Bayonetta 2 with the use of the phrase "It's dangerous to go alone... unless you're Bayonetta".
- Surgeon Simulator 2013 has a number of nods to popular Let's Plays in the Steam Edition's achievements. Amongst them are "Shh I Doctor Now.", which is based off a picture of the doctor putting a finger where the patient's mouth is, "Like A Wild Animal", based off the popular "Rage Quit" segment with Rooster Teeth where Gavin slaps all the items off and Michael calls him that, and "Like A Wet Paper Towel", another RT nod, where Gavin, in his excitement, flings the replacement heart away and Michael snaps at him in disbelief.
- The Tails Doll from the Sonic the Hedgehog fandom seems to be shaping into this. Originally a one-shot playable villain, the fans turned him into the subject of countless Creepypastas. The devs then released a rather... dark remix of Tails Doll's theme song, and the Archie Comics series ended up turning Tails Doll into a bonafide Eldritch Abomination.
- The Nancy Drew games have Nancy say "It's locked" in such a deadpan tone a lot of players thought it was hilarious. So naturally, Her Interactive has made sure to include the voice clip in every game, and even has some in-game advertisements making fun of locked doors.
- A NeoGAF user named Feep attended E3 and wrote a post praising Scribblenauts for its extensive word list, ending with "I FUCKING TRAVELED THROUGH TIME AND JUMPED ON A DINOSAUR AND USED IT TO KILL MOTHERFUCKING ROBOT ZOMBIES." The developers included both Feep and Post 217 (the number of said post) in the game (as a robot zombie and a picture of the described event that acts as a nuke, respectively). There is also an official wallpaper◊ detailing the event.
- In Planescape: Torment, if you have Morte and Fall-From-Grace in your party, it's possible to hear a random banter where Morte sheepishly admits he's "the Head of Vecna" and then changes the subject to a highly amused Grace. This is referencing a memetic story from the tabletop game about a particular stupid party of players who nearly wiped themselves out over a fictitious "Head of Vecna" artefact their Dungeon Master faked them out with. See, Greyhawk has the Hand and Eye of Vecna as real artefacts, but both items only work for a user willing to cut their hand off/gouge their eye out and install the undead appendage in its place...
- The Hawkeye Initiative is a Tumblr page devoted to putting the hero Hawkeye in various, unlikely, feminine poses (thus highlighting their absurdity, or anatomical impossibility). One of the updates for the game Marvel: Avengers Alliance had an update called "Hawkeye's Initiative", which, while didn't give him the ability to pose like a female superhero, gave him some better stats and abilities.
- Portal 2:
- The "The cake is a lie" meme and the numerous references to cake in Portal meant that Valve Software, reluctant as they were, just couldn't get away without including at least one reference to cake in Portal 2, which came in the form of a sign on the fake door leading to the battle with GLaDOS: "GLaDOS Emergency Shutdown and Cake Dispenser. Keep Unlocked."
- The incident when GLaDOS gets attached to a potato battery got dubbed "PotatOS" by the fans. The official soundtrack album Portal 2: Songs to Test By ended up with a track titled "PotatOS Lament". The developer commentary also refers to potato GLaDOS by this name.
- Grand Theft Auto V: Sometimes, when switching over to Trevor, he'll be chasing random people on scooters with a scooter of his own while shouting: "We're scooter brothers! Scooter brothers, yeah!", which is a reference to Brad Simons' (4PP) most infamous video; literally almost every line in the video is repeated by Trevor.
- The advertising campaign for Call of Duty: Ghosts features one man working in an office while his co-worker repeatedly trash-talks him about the previous night's game, while suggestively dipping a teabag.
- In Pokemon Black And White 2 the developers referenced the ''Youngster who likes shorts meme"◊ with a girl who likes her dress because it is comfy and easy to wear◊.
- Also referenced in Pokémon X and Y: with a youngster also into shorts◊
- A subtle one in Pokémon X and Y: Inspect the back rooms of your character's house and you will see that Game Freak has finally included a bed for your mother, in response to years of fan comments about how she presumably sleeps on the table since your house only has one bed (yours).
- Implied Trope in Pokemon Omega Ruby And Alpha Sapphire: the French translation of Brawly's pre-battle dialogue has him say he trained his mind by "staring at a Helix Fossil for days and days".
- Another example has an NPC ask the player if they like Pokemon. After answering yes a couple of times, she will give you a Poke Doll, in reference to the "so i herd u liek mudkipz" meme.
- In The Sims, people found the Video Game Cruelty Potential amusing, and the fact that Sims could be killed off in improbable ways (like drowning because they couldn't climb out of a pool with no ladder) became something the game was known for. In The Sims 2, pre-made character Brandi Broke lost her husband in "a suspicious pool-ladder accident."
- In Lego Marvel Superheroes, a cutscene involving Doctor Octopus crashing through the Daily Bugle offices has JJ shouting "Parker! Do your job!"
- The dev team apparently have fond memories of classic Marvel vs Capcom games, because Iron Man also makes reference to his "superior tech".
- In Lego Batman 3: Beyond Gotham, Robin says "I thought Batman could breathe in space!", referencing the Shortpacked! strip and Trope Namer Batman Can Breathe in Space.
- In Tales of Destiny, when an item is used in Barbatos' presence, he responds with a scream of "NO! ITEMS! EVER!" Come his cameo in Vesperia, and his Mystic Arte is called "NO ITEMS EVER!"
- One very popular GIF made by the community of Ragnarok Online features an Alchemist ordering her Cart reveal a massive cannon and firing a powerful shot. Fast forward many years later, the Geneticist class (the final evolution of Alchemist) gets a skill called Cart Cannon, which is particularly baffling because almost every Geneticist skill is either about making potions or using plants to attack, while the skill would make far more sense for the Mechanic class.
- The Wii U/3DS installment of the Super Smash Bros. series features two online battle options, named "For Fun" and "For Glory". When playing For Glory, all matches are No Items, Final Destination. (All characters remain available, so no Fox Only.)
- In Super Smash Bros Brawl, Snake's codec conversation regarding Captain Falcon is basically HAL Laboratory lampshading the popularity of the "Falcon... PUNCH!" by having even Snake and Otacon say that they've been dying for an excuse to say it themselves.
- This tradition is continued in the next Smash Bros. game with some of the Palutena's Guidance conversations; for instance, when discussing Samus, the conversation covers her I Am Not Shazam status, as well as Link's and Pit's.
- After "We like Ike!" went memetic from Brawl, Nintendo's official UK Twitter feed (them again) posted a screenshot of Ike being apparently eaten by a stage hazard monster in Super Smash Bros 4 with the phrase "Somebody likes Ike".
- In Super Smash Bros Brawl, Snake's codec conversation regarding Captain Falcon is basically HAL Laboratory lampshading the popularity of the "Falcon... PUNCH!" by having even Snake and Otacon say that they've been dying for an excuse to say it themselves.
- Ascending from the misspelling of Billy's name in the intro of Double Dragon 3, Double Dragon Neon features the Mistranslated Mutants Bimmy and Jammy, who are Evil Knockoffs of the Lee brothers.
- Star Trek Online: During the two-year anniversary event, you could ask Q Junior where Captain Sulu was.explanation He would complain about your use of an ancient meme.
- The phrase "KURLAND HERE", said by Captain James Kurland during the mission "Boldly They Rode" has reached this level as, during the fifth anniversary event, Q Junior will pop in if you visit Deep Space 9 and ask "Is Kurland there?"
- A bug once made Deep Space K-7 disappear from the game map and it was jokingly said that Klingons hid it with a cloak. When it came back, you can find a gathering of Starfleet officers interrogating a Klingon on how he did it.
- During raocow's playthrough of Copy Kitty, he said "destroy the world" a lot, so much that the phrase became associated with the playthrough. Come the update for ver. 1.0, and "destroy the world" is an achievement in the game.
- In PlanetSide 2, Terran Republic players would often exclaim "PRAISE MALORN, BUFF THE CARV!" after winning control of a facility. On Malorn's last day working for Sony Online Enterainment, he buffed the CARV.
Loyal weapons engineers have corrected this [unacceptable levels of inaccuracy] with a minor improvement to the horizontal control of the venerable T9 CARV unification platform
- The Dwarf Fortress Help screen concludes its short explanation of Fortress Mode with "Losing is Fun!", a catchphrase originally coined by the forums regarding the game's difficulty and the tendency of forts to spontaneously go to hell (metaphorically or literally) for any number of reasons.
- Dragon Age:
- Players came up with a Fan Nickname for the "Murder Knife" used in the games for cutscene stabbings. In Dragon Age: Inquisition, the Inquisitor is required to forge a knife called the Murder Knife in order to be trained in the Assassin specialization.
- If you pursue his romance, Iron Bull will refer to "riding the bull", referencing a hashtag used to express desire for Iron Bull as a romance option.
- In Five Nights at Freddy's 2, someone made a bogus Purple Freddy that they claimed appeared randomly in the office. Coincidentally, a real Purple Freddy showed up in Five Nights at Freddy's 3 within the mini-games between nights.
- In Katawa Shoujo, Rin (a girl who has no arms) "hugs" Hisao by moving right next to him and declaring "I'm hugging you, Hisao". This had previously been a meme originating in a fan-sketch. Towards the end of her route, in her bad ending, it becomes a "Funny Aneurysm" Moment.
Lilly: (as Shizune hands her the folder) Thank you, Misha.Hisao narrating: No reply. No reply, that is, save for an odd grin...no...smile...on Shizune's face. A couple of seconds pass before Lilly clicks that it isn't Misha behind her, but Shizune. Her momentary look of surprise is replaced by a slightly bashful smile.
- However in her good ending this meme takes another meaning as she randomly stretches her arms which Hisao interprets it as her hugging the world.
- Toward the end of Lilly's route, the meme in which she asks "Who's there? No answer, it must be that deaf bitch"note gets referenced when she asks Misha, Shizune's interpreter, to get something for her. Shizune does so instead, but there's a twist; the two have put aside their differences.
- Red vs. Blue:
- The first alien character, revealed crouching and sneaking up on a character at the very end of season 3, was unnamed for a long time. On the season 3 DVD commentary, the Rooster Teeth staffed shared a story about a young fan e-mailing them after the finale's release inquiring about the "Crouchasaurus", a nickname which caught on amongst fans. In a season 4 scene where the characters attempt to name the creature, "Crouchasaurus" gets an inevitable mention.
- Early in the series, many fans asked the staff why the Red team had one member, Grif, wearing yellow armor. Though Rooster Teeth had actually given him orange armor, fans often claimed they couldn't tell it was orange at all. Rooster Teeth eventually included a Yellow Grif in a scene showing how the stupidest character in the series viewed the other characters, and later introduced Grif's sister, actually in yellow armor, and assigned her to the opposing Blue team.
- Similarly, many fans asked why Tucker, usually in teal armor, seemed to be wearing green armor in one scene. The staff responded that the scene was shot in the shadows, which made teal look green within the game engine. In that season's blooper reel on the DVD, the scene is restaged with one character asking Tucker why his armor is green.
- In RWBY, another Rooster Teeth production, the Idiosyncratic Ship Names of the main characters are recycled into signals for combination attacks during the girls' clash with Roman's Humongous Mecha. For reference.
- "Jennie is a plantcake" was a common lonelygirl15 fan meme ("plantcake" meaning plant; it's a long story), which resulted in Jennie attempting to prove that she isn't a plantcake in "Casting Couch".
- KateModern: The Last Work featured the suggestion that Meryl should have her own show, which was already a fan in-joke. Similarly, "Orivwa" featured the use of the fan nickname for the main characters, "the K-Team".
- Episode 21 of "Retarded Animal Babies" threw a WHARRGARBL in the captions in a...rather appropriate spot.
- Everyman HYBRID spawned a meme involving one of the characters, Jeff, being Batman after he tackled a security guard in "Damsel". Jeff later jokingly admitted to being Batman on Twitter and in "One step forward, two steps back", he wore a Batman shirt.
- The Futaba Channel in Japan started the OS-tan meme, where each version of Windows received a Moe Anthropomorphism whose characteristics where what the particular operating system was best known for. When Windows 7 hit the market, Microsoft decided to create one, Nanami Madobe, for their Japanese marketing campaign.
- One of Gaia Online's members made a fan-character called GCD McSourface, parodying the GCD forum's attitude towards nearly everything about the website, with the Catch Phrase "GCD McSourface does not like that feature". The Fremere's Guard evolving item finished with a pose called "Fremere's Copyright Infringement", which is McSourface's head replacing the avatar's.
- Fremere's Guard also contains a pose homaging the Air Shark, which began as a fan elaboration on an April Fool's event in zOMG!. A differently-designed Air Shark now appears in-game, making this a meme that ascended twice.
- A Gaia fan on DeviantArt pointed out that Gino Gambino's Big Ol' Eyebrows looked like Twinkies, spawning the "Twinkie Brows" meme. One of the collectible SD Plus dolls of Gino has equippable "Twinkie Brows" as a bonus pose.
- One fan in the GCD made an anniversary thread dedicated to the Case of Pietro evolving item, and even baked a red velvet cake to show her appreciation. The night of its anniversary, a "Cake of Pietro" pose appeared in the item itself — a red velvet cake, with a chibi Thief stealing the first slice.
- In the Global Guardians PBEM Universe, the idea that Stone's mom was a supervillain originated as a joke between the players (including Stone's player). The jokes continued for more than two years. When the story of Stone's parents was finally explored, it turned out that Stone's mom really was a supervillain.
- Being a site with multiple writers, it's not surprising that there are in-joke references in Survival of the Fittest at times. One has to do with the "Inactivity Bear", which handlers often joke kills and eats inactive characters. When Megan Nelson went inactive, her death is that she woke up a bear in a cave, which...well, killed and ate her, much to the amusement of the handlers.
- On the adoptable pet website/game Chicken Smoothie, the baby stage of one of the pony adoptables was nicknamed "roadkill pony" by forum members as it looked as though it had been hit by a car. Come Halloween a special variation of the pony was released by the artist that had the pony covered in tire tracks. It came in three forms; one that stayed in that pose, and two that grew up into zombies.
- In the Whateley Universe story Five Elements Dancing: Fire, Dr. Diabolik's suggestion of a response to the Tong of the Black Madonna's breaking the neutrality policy originated from a piece of Fan-Art:
I think a measured response is in order, wouldn’t you say? Say, something on the order of Orbital Bombardment?
- Among the TVTropes merch is a shirt with Vigilante Taxonomist, a meme from the forum.
- The Minecraft meme "That's a very nice everything you have there...shame if something were to happen..." associated with Creepers got some references in the descriptions of official Minecraft merchandise, and even nearly directly quoted on one shirt!
- Minecraft has its own Urban Legend of Zelda in the form of Herobrine, a mysterious and elusive entity responsible for obviously-man-made block placements and deformities appearing in single-player worlds, notable for its glowing eyes and its increasingly hostile responses to being seen. In addition to Notch occasionally writing "Removed Herobrine" in patch notes, the 1.8 Adventure Update introduces Endermen, glow-eyed monsters that randomly move blocks around the landscape (creating unnatural formations) and, on being seen, will stop and stare at the player, running (and teleporting) in to attack once eye contact is broken.
- Speaking of Minecraft and ascended memes, the tutorial level of the Xbox 360 Edition has a Tower of Pimps in it.
- JohnnyUtah's Tankmen short resonated with the early Newgrounds community so much that they're now the site's mascots.
- MSF High Forum: Firewood was originally an insult, used by Kirso to refer to the ironically non-flammable Legion. Mitchell, amused by it, had it incorporated as an official racial slur. (And, like all racial slurs, mostly inaccurate).
- Among the users of quiz website Sporcle, the former Soviet republic of Kyrgyzstan became a meme for being obscenely difficult to spell. The website embraced it, to the point that there is a Kyrgyzstan category, and you win a badge for playing 25 games! (not to mention a contest to win Kyrgyzstan's flag... and a moderator studying there - "Only a Sporcler could be this excited")
- The board for the GameFAQs Character Contests referred to the nine strongest characters (in the first edition, anyway; a few suffered upsets ever since) as Noble Nine. For the 9th edition, the bracket had nine divisions, with those 9 as the one seeds.
- A further manipulation of the seedings had all of the 8-seeds in the ninth edition being characters that had been heavily rallied on the contest board, which is officially called "GameFAQs Contests" but generally identifies itself as "Board 8" after its index number.
- Billy MC played McDonald's Treasure Land Adventure after a joke from Retsupurae associated him with McDonald's.note
- Another RP joke, BayouBillyMC, led him to play The Adventures of Bayou Billy.
- A Running Gag in the comments section of Worm has a character saying, "Meh, I could take her" in reference to the protagonist, due to how she is frequently underestimated. Jack Slash says a paraphrase of the line in the story.
- X-Ray and Vav is essentially "Achievement Hunter memes: The Animated Series". The main heroes are named after gaffs Gavin made in one video and the main villains are based off characters created during various Let's Play videos.
- Sips has a meme where “Stop Having Fun” Guys claim that him, Hat Films and Turpster messing around causes them to "rip [their] dick off", which naturally ended up with people using it to mock those taking it seriously. Guess how Ross and Trott of Hat Films chose to disrupt a livestream that In The Little Wood, Strippin and Sparkles* were doing? No, they didn't rip their actual penises off. They had fake penises attached to Velcro and ripped them off.
- A minor meme in The Runaway Guys is people posting one line from the video out of context, usually the ones with sexual implications. Episode 22 of TRG's Super Mario 3D World LP has one of these in the description, to save viewers the trouble of doing it.note
- When a particular bit of Insane Troll Logic took off like a rocket in the Eight Bit Theater forums, the author decided to honor it in-comic with the only character suited for the job.
- Homestuck embraces this trope. Like its predecessor Problem Sleuth, the author listens to his fans and goes out of his way to support and/or mock the most popular fan theories.
- One of the more popular AUs is Trollcops, depicting Sollux and Terezi as, well, troll cops. When the AlterniaBound album came out, there were two tracks themed around the AU, both called Trollcops.
- In one panel, a faraway Karkat is drawn with less detail and no visible arms, making him look like he's wearing pants up to his neck. Fans referred to him as Pantskat and began drawing fanart of him in his long pants. This made its way back into the comic: when fedorafreak combines a shirt and pair of pants in the Alchemiter, he gets a pair of absurdly long pants. And at another point, Karkat self-deprecates spectacularly about wearing pants hiked up to his armpits as punishment. And then, when Karkat's ancestor is finally shown, he is indeed wearing pants hiked up to his armpits as punishment. Said pants become holy relics of his followers.
- And the original Pantskat pixel of him has been inserted into at least two later flash animations.
- And the Beforan version of Kankri wears a red sweater because Porrim got tired of looking at his "stupid hiked-up pants".
- Which is itself a reference to the fan depiction of Karkat wearing a sweater or turtleneck in a lot of fan art.
- A fan animation on YouTube that lip-synced Gamzee up to the Double Rainbow song became enormously popular in the fandom and cemented Gamzee as the Ensemble Dark Horse amongst the trolls. So, later on, Gamzee mentions a 'double metaphor all the way, across Skaia :o)'.
- Early in the comic, there's a short scene of Gamzee and Tavros chatting to each other like close friends, using each others's emoticons and rapping together (although we don't actually see the rap). This acted as enough Ho Yay to make Gamzee/Tavros a popular ship in the fandom, and it picked up the Idiosyncratic Ship Name "Peanut Butter and Jelly-shipping" or just "PBJ" (since Tavros is associated with the colour brown and Gamzee with purple). Later on, we see the second half of their conversation, in which Gamzee is flirting obviously with Tavros, and he affectionately calls Tavros the 'emotional peanut butter to [Gamzee's] royal jelly'.
- Also, pretty much everything concerning fedorafreak's role in anything since his first brief mention.
- Several of the walkaround flash games had an Easter Egg called "Trickster Mode" that did assorted weird things. From this, fans came up with the idea of Trickster versions of the characters, usually depicted in pastels and bright colors, covered in candy, and generally Sickeningly Sweet. Then along came "[S] Jane: Engage," and now it's a rather terrifying Super Mode.
- A popular fan voice-actor popularized the word "nyeh" in association with Eridan, to the point where some fans think it's something he actually says in canon. When the dancestors, who partly exist to lampoon fandom's stereotypes/misconceptions of the characters, rolled along, of course Eridan's dancestor Cronus used the word.
- The "Ministrife" update also canonized "March Eridan".
- The silly nicknames "Homosuck" and "Hamsteak" were used by Caliborn and Karkat respectively.
- At the floor meeting in QUILTBAG, Lisa makes a joke about her disembodied head walking on her pigtails, which had been seen in several Penny and Aggie fanarts.
- A typo in a discussion about Blade Bunny and her phobia of tentacles ultimately led, via the normal Memetic Mutation, to an official illustration of when Bunny meets the Octobus.
- Hazel Green's Maximum Fun Chamber (and hence the trope of the same name) in College Roomies From Hell was initially named as a Shout-Out to a comment made by Darren Bleuel to Maritza Campos in the fan forums.
- While Transformers Animated has been using a lot of Mythology Gags, the portrayal of the medic Ratchet as old, cranky, and not inclined to put up with other people's slag is not from the earlier series. It is, however, the most common portrayal of Ratchet in fanon. (It's also worth mentioning that Animated Ratchet bears great resemblance to Kup from Transformers: The Movie).
- Rhinox's signature weapon from Beast Wars, a pair of machine guns, gained the nickname "Chain Guns of Doom", a name that was later mentioned in the Ultimate Guide.
- It also showed up on the back of the box for the 10th Anniversary reissue of his toy.
- This has also happened for a fan edit of a Transformers Armada promotional comic that portrayed Hot Shot as a mentally challenged lunatic obsessed with "JaAm". Mention of it creeped into Hot Shot's 2009 universe bio, and he also has it on his license plate.
- The Transformers Animated Almanac includes the infamous line "You lived like a warrior ans died to an hero." from the cult fanfiction Dinobots Old Technology.
- Lugnut's P.O.K.E (Punch Of Kill Everything). The name originated with fans and was later made canon.
- From the Cadmus arc episodes of Justice League Unlimited, when most of the big seven turn themselves in:
Guard: Where's Batman?
The Flash: Running late. The Batmobile lost a wheel. The Joker got away.
- The song had appeared in an episode of Batman: The Animated Series before that.
Joker: Crashing through the roof, in a one horse open tree, busting out I go, laughing all the WHEEEEEEEEEEEE!
- Complete with the Joker (who was singing the full song) "getting away"...on a rocket shaped like a Christmas Tree. Joker even adds his own lyrics:
- The song had appeared in an episode of Batman: The Animated Series before that.
- Batman: The Brave and the Bold: "Clash of the Superheroes!" has Superman, affected by red Kryptonite, turn into a Jerkass and recreate some of the most famous moments of Superdickery history. Jimmy actually says that Superman is "turning into a real di-" only for Lois to interrupt "-fferent person".
- Beam Me Up, Scotty! actually did appear in Star Trek: The Animated Series, years after it had become a meme despite never actually appearing in the original Star Trek.
- My Little Pony: Friendship Is Magic has a good amount of these.
- The grey pegasus with the blonde mane whi has walleyes whenever she appears, other constant little shout-outs to the show's sizeable Periphery Demographic here and there... This is pretty much Ascended Meme: The Show.
- As of Jan 21st 2012, Derpy's fan-given name is now canon, and since her appearance in the ending credits of the movie, her fan-created love of muffins is as well.
- And in 2013, the video game changed the pony "Time Turner" to Dr. Hooves, which is as close to his fan name, Doctor Whooves, as you can get without getting sued. Of course, he exists as a character in the first place due to Memetic Mutation. He was just another background face with no characterization and a totally different voice portrayal every time he got to say a word or two, and would have wings or a horn depending on where they were, but fans latched onto the pony with David Tennant's hair cut/color and an hourglass as his personal symbol. Now, he has merchandise, an official name and description, and there are other background ponies with identical hourglass marks looking like other Doctor actors. No word on if they're the same guy. In "It Ain't Easy Being Breezies", he appears alongside Rose(luck) wearing 3D glasses; Rose being the name of 10th Doctor's first companion.
- The toys have a good amount of these as well; a good example is Heartstrings, who very closely resembled the popular background pony nicknamed Lyra, resulting in the fans deciding that "Heartstrings" was Lyra's surname. Sure enough, every subsequent wave of toys names the pony as "Lyra Heartstrings". Similarly, Lulamoon resembled minor antagonist Trixie, so Lulamoon was believed to be a stage name or a surname. Later toys named her Trixie Lulamoon. Another example is DJ-Pon3, who despite appearing for only a few seconds in one episode, proved so popular that the name ended up being canonized in The Hub's "Equestria Girls" TV commercial, and like Lyra she ended up getting her own toy. In this case, the other name (Vinyl Scratch) becomes the real name with DJ-Pon3 being a stage name.
- In addition to the comic in that section, even television listings descriptions are referring to the main characters as the Mane Six by now.
- Background pony Sweetie Drops, originally nicknamed Bon Bon after the My Little Pony Tales pony with a similar cutie mark, has been given a line or two in several episodes over the years, and like Dr. Whooves, the portrayal can be very different from one time to the next. Fans decided she must be one heck of a voice actress. Now at least one of her toys mentions her talent for changing her voice.
- Minuette, another recurring extra, was nicknamed "Colgate" due to her toothpaste-striped mane, and a frequent subject of the "Brushie Brushie" meme. In "Luna Eclipsed", she dresses as a dental surgeon for Nightmare Night.
- In My Little Pony: Equestria Girls (not to be confused with the aforementioned commercial), Scootaloo does a chicken dance at the Fall Formal, referencing the "Scootachicken" meme.
- In "Pinkie Apple Pie", Apple Bloom raps her version of "Twilightlicious".
- The grey pegasus with the blonde mane whi has walleyes whenever she appears, other constant little shout-outs to the show's sizeable Periphery Demographic here and there... This is pretty much Ascended Meme: The Show.
- Brian Boitano has, in at least one occasion during an exhibition, skated to the song "What Would Brian Boitano Do?" from South Park: Bigger, Longer & Uncut.
- And now the Food Network has given Boitano a cooking show. He's calling it What Would Brian Boitano Make?, and it does use a cleaned up version of the song as its theme song.
- On The Simpsons, Milhouse was always known for failure. But since the association with a Forced Meme, he has a habit of spouting them and trying to force memes. It fails every time.
- "D'oh!", "embiggen" and "cromulent" were all added to the Oxford English Dictionary.
- After senator Fritz Hollings infamously referred to Beavis And Butthead as "Buffcoat and Beaver", other characters calling the duo by the wrong name became a running gag (and yes, Buffcoat and Beaver was actually used in an episode).
- Those famous Felix the Cat clocks? They started out as bootlegs. Because of their popularity, the company began selling an "official" version.
- The "Fry sees what you did there", "Not sure if..." and "Why not Zoidberg?" memes were used by Comedy Central in commercials for Futurama's 7th season.
- The Couch Gag for the 7th season premiere was "Not sure if new episode or just rerun of episode I watched drunk"
- Also, "Shut up and take my quarters!" later in the same episode.
- The Couch Gag for the 7th season premiere was "Not sure if new episode or just rerun of episode I watched drunk"
- Spongebob Squarepants
- The (rather disturbing) "Are You Happy Now?" episode is apparently this to the "Squidward's Suicide" creepypasta. Why they chose that, of all memes to ascend...
- "Face Freeze" is also this to the "Spengbab" meme. Why they chose that meme is also a mystery.
- Moving to more humorous example, "Squid Baby" has this line:
Nat:MY FACE!!!, MY FACE!!! Also my leg, but MOSTLY MY FACE!!''
- Behold, Josh Keaton (voice of Spider-Man from The Spectacular Spider-Man) reading image macros based on 60s Spider-Man
- Phineas and Ferb has a minor character named Balthazar Horowitz, but his real name was not revealed in-show until the season 4 episode "Troy Story". Before that, he was informally referred to as "The Ballpit Kid," a nickname granted by the show's wiki. In the same episode, after stating his full name, Balthazar says, "But you can call me 'The Ballpit Kid'."
- The writers behind the Scooby-Doo franchise eventually came to acknowledge the fandom's rampant hatred of Scrappy-Doo after it reached memetic levels, with the character known almost exclusively for how unpopular he was. First, the 2002 Scooby-Doo film went so far as to make him the villain, with a flashback revealing that he was unceremoniously kicked out of Mystery Inc. during the group's heyday. Then in 2012, an episode of Scooby-Doo! Mystery Incorporated included a statue of Scrappy in s Crystal Cove museum, with Fred immediately reminding Daphne that they promised never to speak of him again when she tries to point it out.
- Scooby-Doo! Mystery Incorporated also acknowledges the Running Gag in the Fandom about Fred's ambiguous sexual orientation, deriving most of the humor in his character from him being blissfully oblivious to Daphne's romantic advances.
- In Cartoon Network's rebooted ThunderCats (2011), during Panthro's debut episode he tells Lion-O "You're standing on my sammoflange"; later on, Tigra asks what exactly a sammoflange is. This is a reference to the infamous Hilarious Outtakes video from the original Thunder Cats, where one clip has Panthro say "And keep your foot off that blasted sammoflange!", which makes Tigra's voice actor break character, cracking up and asking "What the fuck is a sammoflange?!"
- Robot Chicken's "Mo-Larr, Eternian Dentist" sketch was so popular, that Mattel gave him an action figure in their fan-oriented Masters of the Universe Classics line; he came with all his dental tools, and a toothless Skeletor figure; the back of the box further referenced the skit, showing Beast Man tied up with the dental floss and Grizzlor with the "&@#$-ing drill" in his eye.
- Rick Astley Rickrolls the entire United States. (Macy's Thanksgiving Day Parade, 2008). Quite possibly THE most epic ascended meme ever.
- Rick Astley loves Rickrolling and even did the article in Time Magazine's Most Influential People on "moot" (founder of 4chan) to thank him for creating people who start things like this.
- The float itself was chosen due to being quite punny.
- The first video uploaded to Nancy Pelosi's official government YouTube account ended up being a Rickroll. Likely a staff member's idea.
- The YMCA website uses the Dance Sensation from the Village People song about them in the "About Us" tab.
- Charlie Sheen has embraced the internet memes spawned from interviews on his drug abuse and firing from Two and a Half Men, such as "Tiger blood" and "Winning!" He even got the word "Winning!" tattooed on his wrist.
- On an episode of Two and a Half Men, when Alan starts thinking he's Charlie, he exclaims "Winning!" at one point.
- Honda, in its sporty Civic Si model, decided for the 2012 model year to add an indicator light that lets the driver know when VTEC kicks in. Yo.
- Dave Silverman, whose face was used to make the "Are you serious?" face, has a sticker of said face attached to the front door of his office.
- Former NASA flight director Gene Kranz never said "Failure is not an option!" during the Apollo 13 mission, but he liked it so much, feeling it perfectly captured the spirit of NASA, that he used it for the title of his memoirs.
- Six Degrees Of Kevin Bacon is an infamous film trivia game started by a group of college students while they were watching films Kevin Bacon appeared in. The game had penetrated pop culture enough to be referenced by Kevin Bacon himself in commercials and in a charity website that he created.
- Astrophysicist Neil deGrasse Tyson has embraced the "watch out, we have a badass over here" meme, coming from a certain video of his recorded years ago.
- Blake Boston A.K.A. "Scumbag Steve" also embraced his meme and even made a song about it.
- At the London 2012 Summer Olympics, an image of American gymnast Mc Kayla Maroney scowling on the podium became a meme called McKayla Is Not Impressed. Near the end of the games she tweeted this◊.
- It became a mild Facebook meme for a while to ask Applebee's's page for Battletoads. Then this happened.
- Barack Obama finished off his Ask Me Anything session on Reddit in 2012 by saying, "By the way, if you want to know what I think about this whole reddit experience — NOT BAD!"
- The Redditors for Obama page on his website has a good-guy image macro on it. "Is the President of the United States / Does an AMA"
- During the 2012 campaign he made the comment "I got this" in reference to various internet images produced over the last few years showing him with the caption "Chill the fuck out, I got this."
- After his flubbed reference to a "Jedi mind meld" went memetic, the White House tweeted an image macro blending Star Trek and Star Wars, and Obama joked that his favorite Kirk line is "May the force be with you."
- He pays lip service to the infamous "Thanks Obama" YouTube sensation, among other forms of self deprecation. That particular video led to the of r/ThanksObama.
- A photo of Hillary Clinton on her cell phone spawned the "Texts from Hillary tumblr. They decided to retire the blog when they realized they couldn't really top a submission from Hillary herself.
- Consumer reporter Ric Romero of Los Angeles' KABC TV gained notoriety on Fark.com when he reported on the "new" phenomenon of blogging - a year after bloggers led the media in ending Dan Rather's career. After that, any time a reporter reported something incredibly obvious, it was, "Ric Romero reporting", and follow-up reports such as "in other news, water is wet" would be attributed to him. Ric found out about his notoriety in 2009 and challenged Fark.com to donate to his favorite charity, the LA County Fire Dept. "Spark of Love" toy drive. After Farkers donated over $13,000, Romero thanked the Fark community on the air for their donations, and then also reported the "breaking news" that "Water is Wet."
- The face behind the "Bad Luck Brian" meme uploaded a photo of himself wearing a shirt with the meme on it to the internet.
- After Iron Man, the characters of Tony Stark and Pepper Potts garnered the nickname "Pepperony," and after a while, it started being used to refer to the actors themselves (who have been good friends for years.) Somewhere along the line, Robert Downey, Jr. and Gwyneth Paltrow started calling◊ themselves "Pepperony."
- Tom Stoppard's radio play Darkside—a licensed dramatic adaptation of Pink Floyd's The Dark Side of the Moon, incorporating the album in its entirety—includes numerous Shout Outs to The Wizard of Oz (ultimately building up to an Off to See the Wizard plot), acknowledging the persistent urban legend about Dark Side of the Moon synching up with The Wizard of Oz.
- In Australian Rules Football, the interjection "Yellow and Black!" in the Richmond Tigers' theme song "Tigerland" used to be just something the fans yelled out. It's now included in the official version.
- Around the time the legalization of marijuana started gaining real traction in some states, someone made a Facebook post featuring a picture of a woman named "Becky" with a claim that she died from overdosing on marijuana. A few responses pointed out that the pictured woman was obviously Taylor Swift, which drew the simple and terse response "No it's Becky." This phrase instantly became a meme, culminating with being printed on a t-shirt worn by - yes, Taylor Swift herself.