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Anime and Manga
- Wayne Grayson, voice of Joey in Yu-Gi-Oh!, has said "Brooklyn Rage!!" several times at a 2008 convention. He referred to it as "his favorite line" even though:
"It's not even a line my character says, but I've been saying it all weekend".
- Christopher Sabat frequently acknowledges the "OVER NINE THOUSAAAAAAAAAAND!!!!" meme, though he does find it odd that people ask him to say it when it was a line from the older dub that he had no involvement in.
- Attack on Titan: The parody Spoof on Titan, made by Hajime Isayama himself, pokes fun at some of the fandom's memes and shipping pairs.
- JoJo's Bizarre Adventure is infamous for its dramatic, stylish poses, and the fan tendency to recreate them in real life. Not only has the author/artist, Hirohiko Araki, done it himself (see his page image), but the posing made it into an ad for one of the video game adaptations!
- Studio Madhouse basically acknowledged the "OK" meme◊" from One-Punch Man by using the very same art style◊ to portray the said scene which it was based on.
- It took them 8 years to catch on, but Peter Jackson actually got Orlando Bloom to sing his famous Stupid Statement Dance Mix "They're taking the hobbits to Isengard!"
- Thanks to a particularly popular mashup of "Guren no Yumiya" with a dance number from a Bollywood movie starring screen idol NTR Jr., the Japanese release of a new Bollywood movie with the same lead actor actually promotes him as the Shingeki no Indian.
- To promote their airing of Downfall, SBS made a Hitler Rants video.
- George Lucas, creator of Star Wars and namesake of the notorious George Lucas Altered Version, sometimes wears a t-shirt reading "Han Shot First", a reference to one of its most hated changes that became a meme within the fandom.
Live Action TV
- "Bear" Grylls of Man vs. Wild has occasionally made jokes about reacting to events with "better drink my own piss" just like the meme parodying this trait of his.
- When Elizabeth Berkley, best known as Jessie Spano on Saved by the Bell, appeared on Dancing with the Stars, she and her partner Val had some fun before they had to do a jive routine by recreating one of the 90's series most iconic (and infamous) moments that has reached meme status: Jessie's caffeine-pill fueled breakdown while singing "I'M SO EXCITED!" The Internet rejoiced.
- Oprah Winfrey famously gave away cars to everyone in her audience in a 2004 episode of her show. Her screams—particularly "YOU GET A CAR!"—quickly reached meme status. Nine years later, when Oprah appeared on Jimmy Kimmel Live, she was in the middle of talking about her new film The Butler when she suddenly stopped the interview and declared "I just got that feeling again." She called a random woman from the audience down to the set and abruptly screamed "YOU GET A CAR!," giving her the keys to a brand-new Ford Fusion that was outside. The whole thing was played as a joke, with Oprah describing her "problem" of giving away new cars as a compulsion that she tries to keep under control—in this case, she apparently skipped lunch, which made her condition flare up.
- Late 2014 saw a meme on Vine featuring Randy Orton using his signature RKO finishing move on people who were falling or in accidents, making it appear as if Orton had caused them to fall. WWE eventually acknowledged it on their front page, and even posted a few vines of their own.
- For a while, when the WWE has fired or released a wrestler from their contract, the announcements almost always ended with the phrase "We wish him/her the best in all his/her future endeavors." The term "future endeavored" became a meme among the Smart Mark crowd as a means of talking about someone being fired. In The New Tens, WWE actually started selling shirts with "Future Endeavored" on them.
- For a short time, they also started selling shirts with other common smart mark lingo, such as "I'm So Over," "I Get Heat," etc. However, the shirts quickly fizzled out of production.
- Garland's Dissidia: Final Fantasy voice actor, Christopher Sabat, gave us this little gem.
- At Comic-Con 2011, a panel featuring the voice directors for Ultimate Marvel vs. Capcom 3 had Taliesin Jaffe (the English VA for Blanka and Adon in Street Fighter IV) belting out "Would anybody like... SOME POUND CAKE?!" and "JAGUAR SLEEPOVER!" The former is a meme originating from one of Egoraptor's sketches from the Street Fighter Collab on Newgrounds and the latter is an oft-quoted Mondegreen of Adon's Jaguar Revolver Ultra in IV.
- David Hayter, English voice of Solid Snake, has been known to spend a lot of time saying "OhmyGodhotnessIwannaBANGYOU" and "CRAB...BATTLE...", references to two popular Metal Gear Solid Flash parody shorts. (He also claimed that the voice over director on the games brought in Metal Gear Awesome for the cast to watch together during the recording of Metal Gear Solid 4.)
- BioWare sells "Enchantment!" and "Morrigan Disapproves" t-shirts, based on popular phrases from Dragon Age, as well as "Isaac Newton is the deadliest sonofabitch in space!" and "favorite store on the Citadel" memes from Mass Effect. For a while, they also sold a t-shirt of Mass Effect's "I should go."
- The Touhou character Hong Meiling. No-one could decide what to call her (she's Chinese, yet her name in Chinese characters could very well be a Japanese name), so everyone decided to call her China. It became a Discredited Meme... until ZUN said that he also calls her China. Poor Meiling...
- The Elder Scrolls V: Skyrim: On Xbox 360, you can get an "Arrow in the Knee" accessory for your Avatar.
- Nintendo has a history of doing this at their E3 shows:
- At E3 2012, Nintendo's Reggie Fils-Aime came out and said "Yes, my body was ready."
- In a Nintendo Direct after E3 2012, Nintendo president Satoru Iwata held a bunch of bananas for a few seconds, for seemingly no reason. This quickly turned into a meme, and the very next E3 Nintendo posted a picture of Iwata holding bananas with the caption "Bananas @ E3" on Facebook.
- In Nintendo's show for E3 2014, when talking about the success of Mario Kart 8, they edited in the memetic "Luigi Death Stare," wherein Luigi gives off a Death Glare when he passes an opponent. Keep in mind this meme was less than a week old when they did this.
- Nintendo's show for E3 2015 was a fountain of this, all with Iwata, Miyamoto, and Fils-amie as muppets. Of course, there was Reggie's "My (puppet) body is ready." and a brief scene where puppet Iwata stares at a bunch of bananas for several seconds. Iwata also acknowledged his Memetic Hand Gesture a few times, first when his puppet self was first revealed ("I will go directly to the stage"), and another brief scene where he does it repeatedly for no apparent reason, then somehow knocks puppet-Reggie over by directing the gesture at him.
- E3 2016 saw the release of a new wave of Mario amiibo being released, including Ensemble Darkhorse Waluigi. Due to the semi-facetious demand for him to be made into an amiibo, Nintendo's official Tumblr announced it with a post reading "All your dreams are coming true!" (Note that they don't make any mention of any of the other characters, showing how strong the meme had become.)
- Charles Martinet said "Too bad. Waluigi time!" in Waluigi's voice on requestnote .
- Blizzard Entertainment has been using the phrase "the rush begins" (changed to "has begun" after release day) in some of the advertising for StarCraft II: Heart of the Swarm.
- The last 24 hours of the Star Citizen crowdfunding campaign were streamed from lent office space in Austin, TX. For about two hours, the team went out for dinner and left an IKEA table lamp with a paper sign taped to it perched in front of a camera as a makeshift, "We'll be right back" sign. The team returned to find that, in their absence, the silly, sleep-deprived fan community had begun building all sorts of weird lore around the lamp, jokingly deifying it, naming squadrons or guilds for it, giving it an imagined personality, addressing direct questions to it in the chat threads, and so forth. Some members of the development team joined in on the joke, and at least for the foreseeable future, the Lamp will continue to make appearances in some of the development team webcasts.
- Sonic the Hedgehog:
- Mike Pollock, voice actor of Dr. Eggman, was once asked to say "Snooping as usual, I see!" in his Eggman voice. Once he learned why he was given the request, he stated that he would never take requests from fans again.
- In June 2015, long-time fan Aaron Webber a.k.a. RubyEclipse became the PR representative of the franchise, and the series' official Twitter took this into truly outrageous heights. It's referenced the Tails Doll, "It's no use", "original character do not steal", "Strange, isn't it?", the Barrel of Doom, “Bounce Pad!”, Knuckles' rap music, Sonic 06's load times and infamous kiss scene, both versions of “Sanic”, and even Sonichu – culminating in a contest devoted to the “& Knuckles” meme.
- "Nintendo of Europe supports the No Coin Left Behind movement!"
- Focus Interactive, who produce Sherlock Holmes video games, had Watson teleporting due to the developers being pressed for time, forcing them to not implement pathfinder AI for Watson, and Watson's mad teleportation skills were widely seen as creepy. In March, they produced a video based off of this small "Creepy Watson" meme.
- One of the songs in Hatsune Miku Project Diva F is the song from the once-popular Nyan Cat meme, since the original, rather limited, vocals belonged to Hatsune Miku!
- Cryptic Studios' James "Borticus" Randall, part of the dev team for Star Trek Online, voiced Captain James Kurland, C.O. of Deep Space 9, in the featured episode "The 2800". After complaints about Kurland's constant spamming of the line "KURLAND HERE" in "Boldly They Rode" went memetic, Borticus commented on the forums that it was "not my best work, I'm afraid" and even added it to his forum signature.
- At Gamescom 2014, Masuda says Hoenn Confirmed in his message to fans awaiting the upcoming Pokémon Omega Ruby and Alpha Sapphire games.
- Nintendo UK's website's Error screen is I AM ERROR.
- The official Super Smash Bros.. Facebook page indulges in this on occasion when uploading character card photos that give info such as their first appearance and Final Smash. Ike's for instance was uploaded with the caption: "For Fun? For Glory? No. For Friends," referencing a memetic victory phrase of Ike's from Brawl. (It also references a meme to have an alternative to "For Fun" or "For Glory" modes - like For Freedom.)
- The reveal trailer for the 3DS remake of The Legend of Zelda: Majora's Mask really played up the creepiness of Termina, and at one point the camera lingers over Link's Elegy of Emptiness statue (the face behind "Ben Drowned") for longer than the other scenes.
- Link's Catch Phrase of "Well, excuse me, princess!" uttered in The Legend of Zelda animated series is used by an NPC in a sidequest in Xenoblade (Monolith Soft was the developer of that game, but Monolith is owned by Nintendo). This line actually works, because the character on which this line is spoken to is actually a princess.
- Street Fighter X Mega Man has a track called "Goes With Everything". Once the appropriate code is activated, all the music in the game is replaced with this one. This track is, as you might expect, Guile's theme.
- The Villain Protagonist of Hatred earned the Fan Nickname "Not Important" from the trailer, where he stated "My name is not important." The creators themselves have taken to referring to him as Not Important as well.
- A Splatoon update added a bit of stage announcement chatter for Callie and Marie that references the infamous "YOU'RE A KID YOU'RE A SQUID" meme.
- At one particular Comiket, 0verflow named their booth "Nice Boat".
- Ace Attorney:
- After "The miracle never happen" in Phoenix Wright: Ace Attorney: Justice For All, Janet Hsu mentioned in an update for the 3DS Ace Attorney Trilogy that "the miracle did happen!" as they're proofreading the text again for the new release.
- In another post, she showed the "Eat your hamburgers, Apollo" comic making fun of the series' Thinly Veiled Dub Country Change and explained that the English games take place in an Alternate History where Japanese immigrants were accepted in America more than they were in real life, and Japanese culture was allowed to flourish.
- Homestuck: The Betty Crocker corporation has referenced their role as a villain in Homestuck several times on their Twitter account. They were once asked if they were aware that their CEO was an alien troll queen attempting to destroy the universe. Their response was "We can neither confirm nor deny."
- Epic Rap Battles of History did a rap battle between Donald Trump vs. Ebeneezer Scrooge. The very next day after the video was released, Donald Trump himself tweeted about the video, understandably confused and asking "What's with this rap stuff between me and Ebeneezer Scrooge?
- The creator of quiz site Sporcle decided to answer a question to the site's Ascended Meme (Kyrgyzstan, the hard to spell country the fanbase loves) with another comment section Running Gag: "Mike Krzyzewski could have been our inside joke, but he's too U.S. centric.".
- My Little Pony: Friendship Is Magic has a lot of these.
- This season 2 promo acknowledges acknowledged the fan terms "brony" (term for fans of the show, usually defined as the older male ones) and "DJ Pon-3" (for the DJ pony seen in "Suited for Success").
- At the January 2012 Bronycon, Ashleigh Ball was asked to say one of Jappleack's lines from APPLE.MOV. She settled for "Uh... Fu... Forget you! Ah can eat all these apples!" Hotdiggedydemon, the maker of the .MOV series, posted a response.
- May 30, 2012 saw the announcement of a special edition toy for Comic-con. The toy packaging is nameless, but contains a gray pegasus pony with blond hair, bubbles cutie mark, and yellow walleyes. The package is complete with muffins on the box art.
- WeLoveFine's officially licensed My Little Pony line of shirts is at least half ascended memes.
- Also inverted in a way: Ghost of True Capitalist Radio would often describe himself as "Melting Pot of Friendship" to deflect accusations of racism. He also hates the show and its fandom. So a "fan" recorded Tara Strong saying in her Twilight Sparkle voice that she's a Melting Pot of Friendship. Ghost took it well.
- A DVD box set featured a "Now 20% cooler!" sticker.
- The official extended version of the song Awesome As I Wanna Be includes the line "You wish you could be 20% cooler"
- The song My Little Pony Friends, a song originally written as the end credits song for the My Little Pony Equestria Girls movie, includes the lyrics "Love and Tolerate"
- The Legend of Korra fandom managed to get Steve Blum to read out some "Comedy Amon" jokes at a convention.
- Comedy Central's bumpers promoting the 2012 season of Futurama were based off of several popular memes, including Fry's "Not Sure If..." and "Why Not Zoidberg?", with Billy West providing the voice-overs.
- A recent ad for the 2014 Kid's choice awards on Nickelodeon makes use of the the Surprised Patrick meme.
- An arguable case, since the meme referenced isn't related to the work itself, but The Lion Guard character Bunga, known for extreme bravery and and not being bothered by anything, is a Honey Badger. The creators even admit that the character was partially influenced by the "honey badger don't care" meme.
- Ryan Gosling has been asked in interviews about fuckyeahryangosling.tumblr.com and has read out some of the captions of the images on that site.
- After Chicago Blackhawks fans adopted Lindsey Buckingham's "Holiday Road" as their unofficial anthem for the team's run through The Stanley Cup playoffs, the NHL Network used the title of the song◊ when noting that five of the last six Stanley Cup winners have won the Cup on the road.
- Chuck Norris and his public acknowledgement of Chuck Norris Facts in TV interviews. For the most part, he finds them very amusing.
- Barack Obama himself using the popular "Thanks, Obama..." meme. Cue the "Thanks Obama" subreddit to shut down after being unable to top it in all its glory.