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"Justice League is awesome and Samurai Jack is awesome and we buy a lot of anime shows that're great, but those shows really are directed more towards the nine to fourteen age group, and the six and seven and eight year olds we're not gelling with the Justice League and some of the more fanboy shows... The main mission was making a good superhero show for kids. Now if the fanboys happen to like the Teen Titans also, that's great, but that was not our mission."
—Executive Producer and Former Cartoon Network V.P. Sam Register

"Do I still like comic books? Muscular guys in spandex fighting crime? Cool!"
—Timmy Turner, Fairly Odd Parents, after becoming a girl in the episode "The Boy Who Would Be Queen"

A notable bunch of audience members outside of the intended (i.e., marketed) demographic.

This has become increasingly more frequent in American cartoons that manage to overcome the Animation Age Ghetto and feature subtle humor that's often over the heads of youngsters. Then of course, there's the simple fact that despite the increasing presence of adult-oriented animation, there's still a severe lack of cartoons specifically directed towards teenagers. As a result, teens who are still into animation (and despite what you might see, there's quite a few of us) have no choice but to tack onto the viewership of one or the other.

A very noticeable instance of this occurs in the anime fansub community. Digital recorders/encoders, which effectively remove the timeslot and language constraints to a program, make it accessible to anyone, and the series audience is largely drawn only by the perceived quality of the show itself. For this reason, a show packed with girls is enough like "a show packed with girls" that may be enjoyed by the same fan, even if that fan is wildly different than the 'original' one. This likewise holds with male characters, who are often deliberately drawn as pretty boys in order to attract fangirls who were reading similar stories anyway (e.g., Shounen Jump Syndrome, because Shonen Jump was infamous for it) Sometimes this is taken a step further and you get a Selective Squick-cleansed rough adapation of the premise marketed directly to them.

One other common occurrence of this is a popular franchise that is marketed towards children, and that has been around for a decade or more. A lot of fans, who were children when this franchise's earlier installments were released, have grown up and become adults. Unfortunately the fans of these shows can sometimes get a rather blatant superiority complex and are not afraid to show it. The companies usually give little nods to the older fans (and sometimes even make new installments that cater exclusively to older fans). However, these franchises were always meant for children. Fans often don't realize that these popular kids franchises are popular, exactly because they are well marketed to kids. That doesn't change just because the older viewers are not kids anymore. (Unfortunately this has lead into negative stereotypes about nerd fanbases.)

Can also be due to many demographics simply having wider ranges of interest than they're given credit for.

Series with strong marketing sense usually profit from being at least slightly aware of these fans, if not outright creating Multiple Demographic Appeal. Unfortunately, this creates the danger of an annoying Periphery Demographic being viewed as a Misaimed Fandom, if not outright Fan Dumb.

Compare Germans Love David Hasselhoff. For a Periphery Demographic of female fans, see the Estrogen Brigade. The Barney inverts this relationship.

Examples:

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Opening A Can Of ClonesUnexpected Reactions To This IndexPower Perversion Potential
Multiple Demographic AppealScript SpeakRatings