[[MemeticMutation Memes happen.]] Whether it's a CatchPhrase that [[TheCatchPhraseCatchesOn catches on]], an [[SugarWiki/FunnyMoments intentionally]] or [[{{Narm}} unintentionally]] funny moment, or an unfortunate coincidence, these things spread throughout the Internet like a virus. Sometimes crew members catch on and reference them.

It can be anything--a line at a convention, a Website/YouTube video, even a piece of supplementary material. To qualify for this trope, it just has to be outside the show.

Often, this takes the form of a "lesser" worker (as in, not the creator or showrunner himself) referencing it, as trying to get it put into the script could potentially cause an uproar. Also, a lot of memes are [[OutOfCharacter OOC]], [[DoubleEntendre risqué]], or just plain [[MoodWhiplash random]], which wouldn't fit at all in {{canon}}. The ExpandedUniverse gets more leeway in this department.

A SisterTrope to AscendedMeme, which is when the show itself references the meme.



[[folder:Anime and Manga]]
* Creator/WayneGrayson, voice of Katsuya Johnouchi (aka "Joey") in ''Anime/YuGiOh'', has said [[WebVideo/YuGiOhTheAbridgedSeries "Brooklyn Rage!!"]] several times at a 2008 convention. He referred to it as "his favorite line" even though:
--> "It's not even a line my character says[[note]]He doesn't even say it in [[Creator/FourKidsEntertainment 4Kids]]' {{Macekre}}d English "dub" version of the show.[[/note]], but I've been saying it all weekend".
** Also, in regard to ''Anime/YuGiOh5Ds'': [[http://twitpic.com/34lcdk Card Games on Motorcycles.]]
** Creator/DanGreen once read a dialogue between Yami Yugi and Yugi from the Abridged Series. [[https://www.youtube.com/watch?v=4mhQpPpAsWs It has to be seen to be believed.]]
* Creator/ChristopherSabat frequently acknowledges the [[Franchise/DragonBall "OVER NINE THOUSAAAAAAAAAAND!!!!"]] meme, though he does find it odd that people ask him to say it when it was a line from the [[Creator/BrianDrummond older dub]] that he had no involvement in.
** He intentionally trolls anyone who asks him to say it by stringing them along in the conversation until they figure out that they're being trolled.
** In the TV version of ''Anime/DragonBallKai'', his "Over 8,000!" line[[note]]Which is what Vegeta actually said in the Japanese version in the first place.[[/note]] from the DVD release is [[AscendedMeme changed to 9,000]], complete with the hammy delivery.
** Also in ''Kai'', Creator/Funimation cast Creator/TeamFourStar to play characters in the Cell Games reenactment movie from the Buu Saga, in a scene that references several ''DBZ'' memes (including Over 9000). Although Toei Animation forced them to remove the audio from the TV broadcast, Abridged!Krillin's voice can still be heard at the very end since it's part of a scene rather than the "movie".
* ''Manga/AttackOnTitan'': The parody ''Spoof on Titan'', made by Hajime Isayama himself, pokes fun at some of the fandom's memes and shipping pairs.
* ''Manga/JoJosBizarreAdventure'' is infamous for its dramatic, stylish poses, and the fan tendency to recreate them in real life. Not only has the author/artist, Creator/HirohikoAraki, done it himself (see his page image), but [[http://knowyourmeme.com/memes/jojos-pose the posing made it into an ad for one of the video game adaptations!]]

* ''Film/TheLordOfTheRings'': It took them 8 years to catch on, but Peter Jackson actually got Orlando Bloom to sing his famous StupidStatementDanceMix [[https://www.youtube.com/watch?v=5NGguk8VXYc "They're taking the hobbits to Isengard!"]] on the set of ''Film/TheHobbit''.
* Thanks to [[https://www.youtube.com/watch?v=PDHCLjuOzXY a particularly popular mashup]] of [[Manga/AttackOnTitan "Guren no Yumiya"]] with a dance number from a Bollywood movie starring screen idol NTR Jr., the Japanese release of a new Bollywood movie with the same lead actor actually promotes him as the [[https://www.youtube.com/watch?v=-Ampehgla0Y Shingeki no Indian.]]
* To promote their airing of Film/{{Downfall}}, Creator/{{SBS}} made a HitlerRants video.
* George Lucas, creator of ''Franchise/StarWars'' and namesake of the notorious GeorgeLucasAlteredVersion, sometimes wears a t-shirt reading "[[TheDogShotFirst Han Shot First]]", a reference to one of its most hated changes that became a meme within the fandom.
* ''Franchise/JurassicPark'': Phil Tippet is fully aware of the meme as a "Dinosaur Supervisor" and getting backlash for having dinosaurs escape, especially the raptors in the kitchen. He ran with it, and posted "I have one job" on his Website/{{Facebook}} account involving ''Film/JurassicWorld''.
* Creator/BenAffleck [[https://www.youtube.com/watch?v=4wiCgtMm-go learned]] to not be silent while making interviews with Creator/HenryCavill, or otherwise people will [[https://www.youtube.com/watch?v=wtfoRESVir0 play]] a Music/SimonAndGarfunkel song over it. Later in the same interview, when asked what fans on the street say to him: "I hear a lot of, uh, that [[Film/JayAndSilentBobStrikeBack I was the bomb in]] ''{{Film/Phantoms}}'', [[Film/JayAndSilentBobStrikeBack yo]]."
* Creator/MarkRuffalo [[https://twitter.com/MarkRuffalo/status/917839056972730368 posted]] this [[https://pics.me.me/thor-ragnarok-2017-cant-wait-thorragnarok-hulk-thor-26332096.png meme]] of ''Film/ThorRagnarok'' to promote his appearance on ''Series/JimmyKimmelLive''.

* The [=#BlackHogwarts=] hashtag, which documents the events in ''Franchise/HarryPotter'' from an African-American perspective, [[https://twitter.com/jk_rowling/status/951598325417078784 is acknowledged]] by Creator/JKRowling herself a mere few days after it started trending.

[[folder:Live-Action TV]]
* "Bear" Grylls of ''Series/ManVsWild'' has occasionally made jokes about reacting to events with "better drink my own piss" [[http://knowyourmeme.com/memes/bear-grylls-better-drink-my-own-piss just like the meme parodying this trait of his]].
* When Elizabeth Berkley, best known as Jessie Spano on ''Series/SavedByTheBell'', appeared on ''Series/DancingWithTheStars'', she and her partner Val had some fun before they had to do a jive routine by recreating one of the 90's series most iconic (and infamous) moments that has reached meme status: Jessie's caffeine-pill fueled breakdown while singing "I'M SO EXCITED!" The Internet rejoiced.
** Similarly, Alfonso Ribeiro's jazz routine to "It's Not Unusual" in Season 19 included [[Series/TheFreshPrinceOfBelAir the Carlton Dance]].
* Oprah Winfrey famously gave away cars to everyone in her audience in a 2004 episode of [[Series/TheOprahWinfreyShow her show]]. Her screams--particularly "YOU GET A CAR!"--quickly reached meme status. Nine years later, when Oprah appeared on ''Series/JimmyKimmelLive'', she was in the middle of talking about her new film ''TheButler'' when she suddenly stopped the interview and declared "I just got that feeling again." She called a random woman from the audience down to the set and abruptly screamed "YOU GET A CAR!," giving her the keys to a brand-new Ford Fusion that was outside. The whole thing was played as a joke, with Oprah describing her "problem" of giving away new cars as a compulsion that she tries to keep under control--in this case, she apparently skipped lunch, which made her condition flare up.
* In ''Series/TheSopranos'', a second-season episode has Livia Soprano watching Emeril Lagasse's cooking show, ''Emeril Live'', on television, and complaining that he doesn't wash his hands at all before preparing food. Due to the popularity of the series and fan amusement with this comment, Emeril himself would make a point of washing his hands before making anything afterwards, and turned the comment into a RunningGag about how he hoped "the woman from ''Sopranos'' doesn't bug me."
* In the UK comedy ''Wasted'', ChronicallyKilledActor Creator/SeanBean appears as the spirit guide of one of the protagonists, frantically AdamWesting the whole time, while dressed as Ned Stark from ''Series/GameOfThrones''. The first season ends with him delivering the line "One does not simply kill Sean Bean".
* After the ''Series/LazyTown'' song "We Are Number One" became the subject of a number of parodies (usually titled "We Are Number One but [description of the changes]"), the official [=YouTube=] channel went ahead with [[https://www.youtube.com/watch?v=4uN-UUeh-yA "We Are Number One but it's the original and it's 1 hour long...."]]
** In addition, the original actors performed a live version of "We Are Number One" and also released a video of all the individual components making up the song. All of this was done to keep the memes flowing.
* People getting disturbed by the world, specially technology-related news, often inspires "This is so ''BlackMirror''" responses. Twice, it warranted the show to respond, [[https://twitter.com/charltonbrooker/status/645720372109799424?ref_src=twsrc%5Etfw&ref_url=http%3A%2F%2Fwww.huffingtonpost.com%2Fentry%2Fpiggate-david-cameron-charlie-brooker_us_5600025fe4b0fde8b0cedb05 once]] [[https://www.theguardian.com/tv-and-radio/shortcuts/2015/sep/21/pigs-prime-minister-black-mirror-ashcroft-allegation-charlie-brooker when]] LifeImitatesArt, and [[https://twitter.com/blackmirror/status/796192757836554240 another]] when the 2016 election led the phrase to be used too many times.
* During the run of ''Series/KamenRiderExAid'', the web-exclusive ''Poppy Pipopapo's Room'' video series had an episode where Poppy and Emu try some gummies and scream "JUICY!", parodying the "Juicy Kid" from the ''Franchise/KamenRider''-branded gummy advertisements.

* Music/RickAstley himself {{Rick Roll}}ed the UsefulNotes/MacysThanksgivingDayParade, [[https://www.youtube.com/watch?v=wL-hNMJvcyI in what has become one of the parade's most memorable moments in its almost 90-year history.]]

[[folder:Professional Wrestling]]
* Late 2014 saw a meme on Vine featuring Wrestling/RandyOrton using his signature RKO finishing move on people who were falling or in accidents, making it appear as if Orton had caused them to fall. Wrestling/{{WWE}} eventually acknowledged it on their front page, and even posted a few vines of their own.
* For a while, when the WWE has fired or released a wrestler from their contract, the announcements almost always ended with the phrase "We wish him/her the best in all his/her future endeavors." The term "future endeavored" became a meme among the SmartMark crowd as a means of talking about someone being fired. In TheNewTens, WWE actually started selling shirts with "Future Endeavored" on them.
** For a short time, they also started selling shirts with other common smart mark lingo, such as "I'm So Over," "I Get Heat," etc. However, the shirts quickly fizzled out of production.
* Wrestling/JohnCena has publicly acknowledged the meme surrounding him (and how annoying it is), and teamed up with Cricket Wireless to [[AscendedMeme perform his own take on it]].

[[folder:Video Games]]
* Garland's ''VideoGame/DissidiaFinalFantasy'' voice actor, Christopher Sabat, gave us [[http://www.youtube.com/watch?v=09u_s5MYnDA this little gem.]]
* At Comic-Con 2011, a panel featuring the voice directors for ''[[VideoGame/MarvelVsCapcom3 Ultimate Marvel vs. Capcom 3]]'' had Creator/TaliesinJaffe (the English VA for Blanka and Adon in ''VideoGame/StreetFighterIV'') belting out [[https://www.youtube.com/watch?v=1xG2vGg8ygc&t=13m54s "Would anybody like... SOME POUND CAKE?!"]] and [[https://www.youtube.com/watch?v=1xG2vGg8ygc&t=12m11s "JAGUAR SLEEPOVER!"]] The former is a meme originating from one of Creator/{{Egoraptor}}'s sketches from the ''[[http://www.newgrounds.com/portal/view/495979 Street Fighter Collab]]'' on Website/{{Newgrounds}} and the latter is an oft-quoted {{Mondegreen}} of Adon's Jaguar Revolver Ultra in ''IV''.
* Creator/DavidHayter, English voice of Solid Snake, has been known to spend a lot of time saying "[[WebAnimation/AwesomeSeries OhmyGodhotnessIwannaBANGYOU]]" and "CRAB...BATTLE...", references to two popular ''VideoGame/MetalGearSolid'' Flash parody shorts. (He also claimed that the voice over director on the games brought in ''Franchise/MetalGear WebAnimation/{{Awesome|Series}}'' for the cast to watch together during the recording of ''VideoGame/{{Metal Gear Solid 4|GunsOfThePatriots}}''.)
* Creator/BioWare sells "Enchantment!" and "Morrigan Disapproves" t-shirts, based on popular phrases from ''Franchise/DragonAge'', as well as "Creator/IsaacNewton is the deadliest sonofabitch in space!" and "favorite store on the Citadel" memes from ''Franchise/MassEffect''. For a while, they also sold a t-shirt of ''Franchise/MassEffect''[='=]s "I should go."
* The ''VideoGame/{{Touhou}}'' character Hong Meiling. No-one could decide what to call her (she's Chinese, yet her name in Chinese characters could very well be a Japanese name), so everyone decided to call her China. It became a DiscreditedMeme... until ZUN said that he also calls her China. Poor Meiling...
* ''VideoGame/TheElderScrollsVSkyrim'': On Xbox 360, you can get an "Arrow in the Knee" accessory for your Avatar.
* Nintendo has a history of doing this at their [[UsefulNotes/ElectronicEntertainmentExpo E3]] shows:
** At E3 2012, Creator/{{Nintendo}}[='=]s Reggie Fils-Aime came out and said "Yes, [[VideoGame/WiiFit my body was ready.]]"
** In a Nintendo Direct after E3 2012, Nintendo president Satoru Iwata held a bunch of bananas for a few seconds, for seemingly no reason. This quickly turned into a meme, and the very next E3 Nintendo posted a picture of Iwata holding bananas with the caption "Bananas @ E3" on Facebook.
** In Nintendo's show for E3 2014, when talking about the success of ''VideoGame/MarioKart8'', they edited in the memetic "Luigi Death Stare," wherein Luigi gives off a DeathGlare when he passes an opponent. Keep in mind this meme was ''less than a week old'' when they did this.
** Nintendo's show for E3 2015 was a fountain of this, all with Iwata, Miyamoto, and Fils-amie as muppets. Of course, there was Reggie's "My (puppet) body is ready" and a brief scene where puppet Iwata stares at a bunch of bananas for several seconds. Iwata also acknowledged his MemeticHandGesture a few times, first when his puppet self was first revealed ("I will go ''directly'' to the stage"), and another brief scene where he does it repeatedly for no apparent reason, then somehow knocks puppet-Reggie over by directing the gesture at him.
*** A video promoting the Mii Fighters in ''VideoGame/SuperSmashBros for UsefulNotes/Nintendo3DS[=/=]UsefulNotes/WiiU'' showed Iwata using the gesture as an attack (resembling MakeMeWannaShout) during his battle with Reggie.
** E3 2016 saw the release of a new wave of ''[[Franchise/SuperMarioBros Mario]]'' Toys/{{amiibo}} being released, including EnsembleDarkhorse Waluigi. Due to the semi-facetious demand for him to be made into an amiibo, Nintendo's official Website/{{Tumblr}} [[http://nintendo.tumblr.com/post/145972607094/all-your-dreams-are-coming-true announced it with a post reading "All your dreams are coming true!"]] (Note that they don't make any mention of any of the other characters, showing how strong the meme had become.)
** During the 2017 Nintendo World Championships, though not at E3, one announcer noted in the ''VideoGame/MarioParty 2'' round that [[MemeticBadass Luigi]] [[WinsByDoingAbsolutelyNothing couldn't win just by doing nothing]].
* Creator/CharlesMartinet said [[Webcomic/BrawlInTheFamily "Too bad. Waluigi time!"]] [[https://www.youtube.com/watch?v=CcdTwhcO-B8 in Waluigi's voice on request]] [[note]][[BeamMeUpScotty Waluigi never said this in the games]], although he said "Waluigi time!" in ''VideoGame/MarioKartDoubleDash''[[/note]].
* Creator/BlizzardEntertainment has been using the phrase [[ZergRush "the rush begins"]] (changed to "has begun" after release day) in some of the advertising for ''VideoGame/StarCraftIIHeartOfTheSwarm''.
* The last 24 hours of the ''VideoGame/StarCitizen'' crowdfunding campaign were streamed from lent office space in Austin, TX. For about two hours, the team went out for dinner and left an IKEA table lamp with a paper sign taped to it perched in front of a camera as a makeshift, "We'll be right back" sign. The team returned to find that, in their absence, the silly, sleep-deprived fan community had begun building all sorts of weird lore around the lamp, jokingly deifying it, naming squadrons or guilds for it, giving it an imagined personality, addressing direct questions to it in the chat threads, and so forth. Some members of the development team joined in on the joke, and at least for the foreseeable future, the Lamp will continue to make appearances in some of the development team webcasts.
* ''Franchise/SonicTheHedgehog'':
** Mike Pollock, voice actor of Dr. Eggman, was once asked to say "Snoo[[WebAnimation/YouTubePoop ping as]] usual, I see!"[[note]]from ''WesternAnimation/AdventuresOfSonicTheHedgehog'', which came ''long'' before Pollock began voicing Eggman[[/note]] in his Eggman voice. Once he learned why he was given the request, [[WhyFandomCantHaveNiceThings he stated that he would never take requests from fans again]]. Though he seems to have lightened up about it, given that Eggman also says the line in an episode of ''WesternAnimation/SonicBoom''.
** In June 2015, [[PromotedFanboy long-time fan]] Aaron Webber a.k.a. [=RubyEclipse=] became the PR representative of the franchise, and [[https://twitter.com/sonic_hedgehog/with_replies the series' official Twitter]] [[UpToEleven took this into truly outrageous heights]]. It's referenced [[https://twitter.com/sonic_hedgehog/status/608763896040726528 the Tails Doll]] [[note]]a memetically creepy doppelganger of Tails from ''VideoGame/SonicR''[[/note]], [[https://twitter.com/sonic_hedgehog/status/608824863629975552 "IT'S NO USE!"]] [[note]][[MostAnnoyingSound the most recurrent piece of]] Silver's BossBanter from ''[[VideoGame/SonicTheHedgehog2006 Sonic '06]]''[[/note]], [[https://twitter.com/sonic_hedgehog/status/609085969942376449 "original character do not steal"]] [[note]]a mockery of the fandom's tendency to create [=OCs=] who are often [[CopyCatSue blatant recolors with exaggerated powers]], as popularized by ''Webcomic/BoxerHockey'' and ''WebAnimation/SonicShorts''[[/note]], [[https://twitter.com/sonic_hedgehog/status/608823635499958272 "Strange, isn't it?"]] [[note]]Sonic's line to Metal Sonic during their final battle in ''Anime/SonicTheHedgehogTheMovie''[[/note]], [[https://twitter.com/sonic_hedgehog/status/608359346863542273 the Barrel of Doom]] [[note]]a legendary instance of GuideDangIt from Carnival Night Zone Act 2 of ''[[VideoGame/Sonic3AndKnuckles Sonic 3]]''[[/note]], [[https://twitter.com/sonic_hedgehog/status/608722820739293185 "Bounce Pad!"]] [[note]]one of the more notable examples of LullDestruction from ''[[VideoGame/SonicBoom Rise of Lyric]]'', as seen below[[/note]], [[https://twitter.com/sonic_hedgehog/status/608802671911444481 Knuckles' rap music]] [[note]]Knuckles' {{Leitmotif}} in the ''[[VideoGame/SonicAdventure Adventure]]'' [[VideoGame/SonicAdventure2 duology]], as well as all his stage music in ''Adventure 2'', falls under the genres of rap and jazzhop and is often considered to be SoBadItsGood[[/note]], [[https://twitter.com/sonic_hedgehog/status/608343347623796736 Sonic 06's load times]] [[https://twitter.com/sonic_hedgehog/status/608822114368544769 and infamous kiss scene]] [[note]]among its many grievances, ''VideoGame/SonicTheHedgehog2006'' is full of LoadsAndLoadsOfLoading and features [[InterspeciesRomance a kiss between Sonic and a human woman]][[/note]], [[https://twitter.com/sonic_hedgehog/status/608354712149237760 both versions]] [[https://twitter.com/sonic_hedgehog/status/609115871747833856 of "Sanic"]] [[note]]a series of fan art and animations involving [[StylisticSuck a crudely drawn, poorly illustrated version of the Blue Blur whose name is deliberately misspelled]], often accompanied by the '''GOTTA GO FAST''' meme started by ''Anime/SonicX''[[/note]], ''[[https://twitter.com/sonic_hedgehog/status/820034360271175680 Sonic.exe]]'' [[note]][[VideoGame/SonicExe a well-known]] ([[SoBadItsGood and]] [[SnarkBait oft-mocked]]) ''Sonic'' {{Creepypasta}}[[/note]], and [[https://twitter.com/sonic_hedgehog/status/608718532529037312 even]] ''Webcomic/{{Sonichu}}'' culminating in [[https://twitter.com/sonic_hedgehog/status/608802671911444481 a contest]] devoted to the "[[VideoGame/Sonic3AndKnuckles & Knuckles]]" meme.
** Said Twitter account also has an annual "Twitter Takeover", where [[HostileShowTakeover Dr. Eggman takes over Sonic's Twitter]] and answers questions from fans. These have references quite a few memes:
*** In the 2016 one, when ''WebVideo/GameGrumps'' tweeted, Sonic and Eggman quoted Arin's infamous RageQuit during their ''VideoGame/SonicTheHedgehog2006'' playthrough.
---->'''Sonic''': Whoa, Eggman, listen. Sometimes you gotta draw a line in the sand, man. You gotta ask yourself, "What am I willing to put up with today?"
---->'''Eggman''': Well, clearly not this.
*** The 2017 one, which featured Shadow, opened with Shadow introducing himself and mentioning that he's been searching for that fourth Chaos Emerald for some time now, referencing the "Where's that DAMN fourth Chaos Emerald?" meme from ''VideoGame/ShadowTheHedgehog''.
*** In ''VideoGame/SonicForces'', Shadow received numerous {{Counterpart Comparison}}s to Ryuko Matoi of ''Anime/KillLaKill'', a similarly red-and-black "edgy" character. During the 2017 Twitter Takeover, Shadow revealed that his favorite anime is "the one with the edgy girl and the scissor blade".
** The LullDestruction from ''VideoGame/SonicBoom: Rise of Lyric'' became a meme very quickly. Creator/RogerCraigSmith (the voice of Sonic) [[https://www.youtube.com/watch?v=dqrxL_nbbDA happily joined in on it]] during a charity livestream in which various ''Sonic'' games were played. [[note]]The best part is, he wasn't even playing ''Rise of Lyric''. Instead, he played City Escape, the first level of ''VideoGame/SonicAdventure2''.[[/note]]
-->''BOUNCE PAD!''
* "[[Creator/{{Nintendo}} Nintendo of Europe]] [[LetsPlay/{{Chuggaaconroy}} supports]] [[https://twitter.com/chuggaaconroy/status/317317910022455296 the No Coin Left Behind movement!]]"
--> '''LetsPlay/SlimKirby''': No coin left behind? [[ComicallyMissingThePoint Yet they forgot the star coin...]]
* Focus Interactive, who produce ''VideoGame/SherlockHolmes'' video games, had Watson [[OffscreenTeleportation teleporting]] in ''VideoGame/SherlockHolmesVersusArseneLupin'' due to the developers being pressed for time, forcing them to not implement pathfinder A.I. for Watson, and Watson's mad teleportation skills were widely [[https://www.youtube.com/watch?v=13YlEPwOfmk seen as creepy.]] [[https://www.youtube.com/watch?v=Bc5x9tclNh0 In March, they produced a video based off of this small "Creepy Watson" meme.]]
* One of the songs in ''VideoGame/HatsuneMikuProjectDiva F'' is the song from the once-popular Nyan Cat meme, since the original, rather limited, vocals belonged to Hatsune Miku!
* Cryptic Studios' James "Borticus" Randall, part of the dev team for ''VideoGame/StarTrekOnline'', voiced Captain James Kurland, C.O. of Deep Space 9, in the featured episode "The 2800". After complaints about Kurland's constant spamming of the line "KURLAND HERE" in "Boldly They Rode" went memetic, Borticus commented on the forums that it was "not my best work, I'm afraid" and even added it to his forum signature.
* At Gamescom 2014, [[https://www.youtube.com/watch?v=-EPAij3Nugg#t=28s Masuda says Hoenn Confirmed]] in his message to fans awaiting the upcoming ''[[VideoGame/PokemonRubyAndSapphire Pokémon Omega Ruby and Alpha Sapphire]]'' games.
* Nintendo UK's website once had an [[https://www.nintendo.co.uk/Wii/Wii-huge Error screen]] saying [[VideoGame/ZeldaIITheAdventureOfLink I AM ERROR]]. As of Sept. 2017, only the title bar/tab name says that, and it's a page where the visitor can make the screen "[[Franchise/StarFox do a barrel roll]]".
* The official ''VideoGame/SuperSmashBros'' Facebook page indulges in this on occasion when uploading character card photos that give info such as their first appearance and Final Smash. Ike's for instance was uploaded with the caption: "For Fun? For Glory? No. For Friends," referencing a memetic victory phrase of Ike's from ''Brawl''. (It also references a meme to have an alternative to "For Fun" or "For Glory" modes -- like For Freedom.)
* The reveal trailer for the [[VideoGameRemake 3DS remake]] of ''VideoGame/TheLegendOfZeldaMajorasMask'' really played up the creepiness of Termina, and at one point the camera lingers over Link's Elegy of Emptiness statue (the face behind "WebVideo/BenDrowned") for longer than the other scenes.
* Link's CatchPhrase of "Well, excuse me, princess!" uttered in ''WesternAnimation/TheLegendOfZelda'' animated series is used by an NPC in a sidequest in ''VideoGame/{{Xenoblade}}''. (Monolith Soft was the developer of that game, but Monolith is owned by Nintendo.) This line actually works, because the character on which this line is spoken to ''is actually a princess''.
* ''VideoGame/StreetFighterXMegaMan'' has a track called [[Memes/StreetFighter "Goes With Everything."]] Once the appropriate code is activated, [[EasterEgg all the music in the game is replaced with this one]]. This track is, as you might expect, [[VideoGame/StreetFighterII Guile's theme]].
* The VillainProtagonist of ''VideoGame/{{Hatred}}'' earned the FanNickname "Not Important" from the trailer, where he stated [[MemeticMutation "My name is not important."]] The creators themselves have taken to referring to him as Not Important as well.
* A ''VideoGame/{{Splatoon}}'' update added a bit of stage announcement chatter for Callie and Marie that references the infamous "YOU'RE A KID YOU'RE A SQUID" meme. Their Squid Research Laboratory Tumblr page has also acknowledged a number of in-jokes and memes that regularly crop up on the player-made Miiverse graffiti.
* The box art of ''Shin Megami Tensei: Lucifer's Call'' (the PAL version of ''VideoGame/ShinMegamiTenseiIIINocturne'') had, on the cover, the phrase "Featuring Dante from the Franchise/DevilMayCry series." The line became massively popular, to the point where Atlus mentioned it twice in the buildup to ''VideoGame/ShinMegamiTenseiIVApocalypse'' -- once in a blog post about naming the game, and once in a joke video about the game's name.
* Adam Croasdell [[https://twitter.com/ACroasdell/status/811648030881484801 acknowledges]] the memetic status of his character Ignis's line "I've come up with a new recipe!" from ''VideoGame/FinalFantasyXV''.
* Tabata himself even acknowledged the [[http://knowyourmeme.com/memes/ffxv-car-driving "car driving" meme]] - he thought it was ActuallyPrettyFunny ''and'' even released high quality image templates for people to use.
* [[https://www.youtube.com/watch?v=Jm932Sqwf5E This video]] of ''VideoGame/{{Doom 2016}}'''s original soundtrack, uploaded by Bethesda themselves, includes a brief appearance by the "Doot Revenant."
* Lucie Pohl and Jen Cohn, the voice actresses for Mercy and Pharah in ''VideoGame/{{Overwatch}}'', are known to reference and tease the {{Shipping}} of their characters, [[PortmanteauCoupleName known affectionately among fans as "Pharmercy."]]
* ''VideoGame/FalloutNewVegas'' opens with the player undergoing a Rorschach test; fans joked that one of the cards looks like two bears high-fiving, which lead to [[https://www.nexusmods.com/newvegas/mods/36850 someone making a mod]] specifically to add that response into the game. Bethesda acknowledged this by introducing an Amerindian character ''named'' "[[http://fallout.wikia.com/wiki/Two-Bears-High-Fiving Two-Bears-High-Fiving]]" in the {{DLC}} ''Honest Hearts''.

[[folder:Visual Novels]]
* At one particular Comiket, [[VisualNovel/SchoolDays 0verflow]] named their booth "Nice Boat."
* ''Franchise/AceAttorney'':
** After [[GoodBadTranslation "The miracle never happen"]] in ''[[VisualNovel/PhoenixWrightAceAttorney Phoenix Wright: Ace Attorney Justice for All]]'', Janet Hsu [[http://www.capcom-unity.com/zeroobjections/blog/2014/08/22/phoenix-wright-ace-attorney-trilogy-localization-blog-hello-again mentioned in an update]] for the 3DS ''[[CompilationRerelease Ace Attorney Trilogy]]'' that "the miracle did happen!" as they're proofreading the text again for the new release.
** [[http://www.capcom-unity.com/zeroobjections/blog/2014/10/31/ace-attorney-trilogy---surprising-tidbits-you-never-knew In another post,]] she showed the [[WebComic/AwkwardZombie "Eat your hamburgers, Apollo" comic]] making fun of the series' ThinlyVeiledDubCountryChange and explained that the English games take place in an AlternateHistory where Japanese immigrants were accepted in America more than they were in real life, and Japanese culture was allowed to flourish.
* Spike Chunsoft loves the Franchise/ZeroEscape parodies made by Youtuber CaptainCrisby.

[[folder:Web Comics]]
* ''WebComic/{{Homestuck}}'': The Betty Crocker corporation has referenced their role as a villain in ''Homestuck'' several times on their Twitter account. They were once asked if they were aware that their CEO was an alien troll queen attempting to destroy the universe. Their response was "We can neither confirm nor deny."

[[folder:Web Original]]
* ''WebVideo/EpicRapBattlesOfHistory'' did a rap battle between Creator/DonaldTrump vs. [[Literature/AChristmasCarol Ebenezer Scrooge]]. The very next day after the video was released, Donald Trump himself tweeted about the video, understandably confused and asking "What's with this rap stuff between me and Ebenezer Scrooge?"
** Many of the real-life celebrities who have been "featured" in the rap battles have since acknowledged their respective videos, including [[https://www.twitter.com/StephenKing/status/473571946316443648 Stephen King]] (who even [[https://twitter.com/StephenKing/status/474569078162849793 tweeted]] [[https://twitter.com/StephenKing/status/474569565587136512 his own lyrics]] in response), [[https://www.reddit.com/r/IAmA/comments/2arlx5/i_am_bill_nye_the_science_guy_and_ceo_of_the/ciy1q1s Bill Nye]], and [[https://twitter.com/GordonRamsay/status/733058268319354880 Gordon]] [[https://twitter.com/GordonRamsay/status/733058393926205442 Ramsay.]]
* The creator of quiz site Sporcle decided to [[https://www.reddit.com/r/IAmA/comments/205kuw/i_am_the_founder_of_sporcle_ama/cfzz8yp answer a question to]] the site's AscendedMeme (UsefulNotes/{{Kyrgyzstan}}, the hard to spell country the fanbase loves) with another comment section RunningGag: "[[UsefulNotes/{{Basketball}} Mike Krzyzewski]] could have been our inside joke, ''but he's [[WeAllLiveInAmerica too U.S. centric]]''."

[[folder:Western Animation]]
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic'' has a lot of these.
** [[https://www.youtube.com/watch?v=pTPqjKk_xCo This season 2 promo]] acknowledges acknowledged the fan terms "brony" (term for fans of the show, usually defined as the [[PeripheryDemographic older male ones]]) and "DJ Pon-3" (for the DJ pony seen in "Suited for Success").
** At the January 2012 Bronycon, [[Music/HeyOcean Ashleigh Ball]] was asked to say one of Jappleack's lines from ''[[WebAnimation/PonyDotMov APPLE.MOV]]''. She settled for "Uh... [[CurseCutShort Fu... Forget you!]] Ah can eat all these apples!" Hotdiggedydemon, the maker of the .MOV series, [[https://www.youtube.com/watch?v=-7YA5F5EWwI posted a response.]]
** May 30, 2012 [[http://content.usatoday.com/communities/popcandy/post/2012/05/exclusive-preview-the-2012-special-edition-my-little-pony/1#.T88MoDmIhIE saw the announcement]] of a special edition toy for Comic-con. The toy packaging is nameless, but contains a gray pegasus pony with blond hair, bubbles cutie mark, and yellow walleyes. The package is complete with muffins on the box art.
** [=WeLoveFine=]'s officially licensed ''My Little Pony'' line of shirts is at least half ascended memes.
** Also inverted in a way: Ghost of ''Radio/TrueCapitalist Radio'' would often describe himself as "Melting Pot of Friendship" to deflect accusations of racism. He also hates the show and its fandom. So a [[{{Troll}} "fan"]] recorded Creator/TaraStrong saying in her Twilight Sparkle voice that she's a Melting Pot of Friendship. Ghost [[DudeNotFunny took it well]].
** A DVD box set featured a "Now 20% cooler!" sticker.
** The official extended version of the song "Awesome As I Wanna Be" includes the line "You wish you could be 20% cooler."
** The song "My Little Pony Friends," a song originally written as the end credits song for the ''My Little Pony Equestria Girls'' movie, includes the lyrics "Love and Tolerate."
* ''WesternAnimation/TheLegendOfKorra'' fandom managed to get Creator/SteveBlum to read out some "Comedy Amon" jokes at a convention.
* Creator/ComedyCentral's bumpers promoting the 2012 season of ''WesternAnimation/{{Futurama}}'' were based off of several popular memes, including Fry's "Not Sure If..." and "Why Not Zoidberg?", with Creator/BillyWest providing the voiceovers.
* An ad for the 2014 Kids Choice Awards on Nickelodeon makes use of the the [[WesternAnimation/SpongeBobSquarePants Surprised Patrick]] [[Memes/SpongeBobSquarePants meme]].
* An arguable case, since the meme referenced isn't related to the work itself, but ''WesternAnimation/TheLionGuard'' character Bunga, known for extreme bravery and and not being bothered by anything, is a Honey Badger. The creators even admit that the character was partially influenced by the "honey badger don't care" meme.
* ''WesternAnimation/StevenUniverse'' has the incredibly well-known meme known as "[[https://www.youtube.com/watch?v=Nr_UYwaVNqE "Pearl's]] [[https://www.youtube.com/watch?v=PY91IYtdjhU secret]] [[https://www.youtube.com/watch?v=4A4axXb6MR4 rap]] [[https://www.youtube.com/watch?v=oIVtnMHYmJI career"]] [[note]]created by [=YouTuber=] [[https://www.youtube.com/user/MightBeMaybeME MKAtwood]][[/note]]. The meme features Pearl singing and dancing to the song [[https://www.youtube.com/watch?v=XXkCXuDxV78 "LA"]] by The Party, but only the verse sung by Deedee Magno Hall, Pearl's voice actress. Hilarious, especially since the [[https://www.youtube.com/watch?v=0KCE1ReHrLU final installment]] of this meme features footage of Deedee herself REACTING to it.
* The creators of ''WesternAnimation/VoltronLegendaryDefender'' have acknowledged [[TeamDad Shiro]] as being the [[FanNickname "Space Dad."]] Shiro's voice actor, Creator/JoshKeaton, seems to be especially fond of using it on social media.
* After the series finale of ''WesternAnimation/SamuraiJack'', Aku's voice actor Greg Baldwin had [[https://twitter.com/GregBaldwinIroh/status/866384652453371904 this]] to say.

[[folder:Real Life]]
* Creator/RyanGosling has been asked in interviews about fuckyeahryangosling.tumblr.com and [[http://hollywoodcrush.mtv.com/2011/07/20/f-yeah-ryan-gosling-after-hours/ has read out some of the captions of the images on that site.]]
** [[http://knowyourmeme.com/memes/ryan-gosling-wont-eat-his-cereal There is a series of Vines where a man attempts to feed Gosling cereal, only to be aptly rejected.]] The creator of these Vines, Ryan [=McHenry=], died of cancer on May 3rd, 2015. [[SugarWiki/HeartwarmingMoments Gosling paid tribute in the most appropriate way possible]]: [[https://vine.co/v/eZiWE0E0dOQ/embed/simple finally eating some cereal.]]
* After [[UsefulNotes/NationalHockeyLeague Chicago Blackhawks]] fans adopted [[Music/FleetwoodMac Lindsey Buckingham]]'s "Holiday Road" as their unofficial anthem for the team's run through UsefulNotes/TheStanleyCup playoffs, the [[http://i.imgur.com/6Pi72Cj.jpg NHL Network used the title of the song]] when noting that five of the last six Stanley Cup winners have won the Cup on the road.
* Creator/ChuckNorris and his public acknowledgement of Website/ChuckNorrisFacts in TV interviews. For the most part, he finds them very amusing.
* UsefulNotes/BarackObama used the popular "Thanks, Obama" meme while he was still in office by posting a video of himself trying to dunk a large cookie into a glass of milk that was clearly too small for the cookie. The "Thanks Obama" subreddit [[GenreKiller promptly shut down]], noting that there was no way anyone else could ever top that.
* A 2008 video of a lecture by law professor [[https://en.wikipedia.org/wiki/James_Duane_(professor) James Duane]] became a meme within legal circles as "Don't Talk to the Police." [[note]]This troper had classes with him in 2003 and 2004, and he gave this lecture back then.[[/note]] In 2014, an episode of ''Series/ChicagoPD'' directly acknowledged this video, and in 2016 Duane himself wrote a book based on the video, ''You Have the Right to Remain Innocent''.
* Trivago has some played-to-the-point-of-overkill ads. In Brazil, not only they brought back the "Mr. Trivago" to [[https://www.youtube.com/watch?v=6NeYsJzFjBI read some comments]], but the website also [[http://room5.trivago.com.br/memes-comercial-trivago/ listed their favorite memes inspired by the commercial.]]