GEICO’s advertising campaigns are well known for using strange off-the-wall or satirical humor, usually to reinforce an advertising slogan. GEICO has several mascots, the most famous of which is Gecko, the cute anthropomorphic lizard known for his trademark Australian Accent. Following the Gecko are the racially offended cavemen, Kash, the creepy stalking wad of cash with googly eyes, Michael Mcglone, the Film Noir spokesman who asks rhetorical questions with the same answer to “Can GEICO really save you 15% or more on car insurance?” and lately Maxwell the Pig has cropped up in a slew of commercials as well (debuting in one of Mcglone's commercials, as a matter of fact).GEICO now has its own YouTube channel, where you can watch some of their commercials online.
Recurring characters and segments:
The GEICO Gecko: Their original charming reptilian mascot. He would frequently promote GEICO while being in humorous situations.
He wasn't always so buddy buddy with the company however, in fact his first appearances (when he was played by Kelsey Grammer—yes, thatMr. Grammer) had him complaining about people confusing the word gecko for GEICO and informing them that they should call the insurer if they needed to save money on car insurance and stop calling him unless they, ya know, needed an actual gecko to do whatever it is that a talking gecko does...
Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and can fly (at least on a plane). Interestingly enough, Maxwell's commercials were a Spin-Off of the Michael Mcglone commercials.
"I've got good news". A character presents some bad news to another, then follows up with "I've got good news. I just saved 15% or more on my car insurance by switching to GEICO."
GEICO Cavemen: A group of Neanderthals living in modern time who are offended by GEICO's slogan: "So easy a caveman can do it." Spawned an extremely short-lived Sitcom called Cavemen on ABC.
My Great Rides
15 Minutes Online
TRS: The Real Scoop: A satirical parody of E! True Hollywood Story documenting the lives of fictional characters, ending with how they saved hundreds in car insurance.
The money you could be saving: A series of ads involving a creepy wad of cash watches you to a cover of Rockwell's "Somebody's Watching Me" (performed by Mysto & Pizzi). It's the money you could be saving by switching to GEICO.
Talking inanimate objects
Not An Actor: A voiceover introduces the person on camera as an actual GEICO customer and not an actor. So they contribute an actor or other performer to spice up the testimonial.
Rhetorical Questions Campaign: Commercials that feature Michael Mcglone asking: "Could switching to GEICO really save you 15% or more on car insurance?" and answering with a rhetorical question and a comical Cutaway Gag.
Short Stories and Tall Tales
Easier Way to Save
Get Happy, Get GEICO: These commercials show a humorous scene before two guys named Ronny and Jimmy ask how happy are people who switch to GEICO before referencing the scene.
Did You Know...?: This is one of their newer ones, with someone saying, "Did you know that GEICO can save you 15% or more on your car insurance?" The other person says yes and then says, "Did you know...", followed by a Little Known Fact. Then the scene cuts to a literal depiction of that.
Made of Money: A man made entirely of money rides by, presumably to imply that you too could be "made of money" if you save money by switching to GEICO. Seen only in the ads for GEICO motorcycle and boat insurance.
Answer Cut: The "Did you Know?" and "Rhetorical questions" campaigns.
Bad News, Irrelevant News: One series of ads was like this. A guy talks to someone else, saying "I've got bad news. [insert story here]...but I've got good news: I just saved a bunch of money on my car insurance by switching to GEICO!" which of course is of no use whatsoever to the person hearing those words.
Bait and Switch: A variation on the Bad News, Irrelevant News series: parody ads for the promotion of fictitious products, anything from fast food to long-distance phone service to a reality TV show. After hyping the product in question and what they do, the parody ends thus: "But it won't save you any money on car insurance." Then the GEICO slogan appears, after which the commercial reverts back to the phony product with the announcer(s) declaring, "Why haven't you called GEICO?"
Being Watched: Kash, the wad of money. It's always follows you, and it's always watching you.
Background Music: I always feel like somebody's watching me....
Breakout Character: Often—beginning with everyone's favorite Gecko. Then there's Maxwell the pig, who originally showed up in one of the Mike Mc Glone commercials. And then...the excited-about-"Hump-DAY!!!" camel.
Apparently, people thought the cavemen were this, too—hence the sitcom. Didn't catch on—and the company stuck to commercials.