Advertising / Get A Mac
Hello, I'm a Mac.And I'm a PC.
The Get a Mac
campaign, popularly known as the "I'm a Mac/I'm a PC" ads, was a television advertising campaign created for Apple Inc
that ran from 2006 to 2009.It was easily recognizeable because of the standard template of two men on an all-white background, representing the two home computing options.
The Mac, portrayed by actor Justin Long
in the original North American campaign, was presented as a more versatile and secure option for home computing....while the PC, portrayed by author and humorist John Hodgman in the North American campaign, was presented as very outdated, boring, and overly concerned with work.
Early commercials in the campaign offered a general comparison between the two, while the later ones focused on the security and user-friendliness problems of Windows Vista and Windows 7.In addition to the North American television campaign, several advertisements have been shown exclusively as Flash web ads on various websites. Because they reference specific online advertising features, these have not been posted alongside their television counterparts on Apple's website.
Similar campaigns have been adapted for the British market, recasting PC and Mac with Mitchell And Webb
respectively, and the Japanese market, featuring The Rahmens
.Hodgman and Long also appeared in videos during Steve Jobs's keynote addresses at the 2006, 2007, and 2009 Worldwide Developers Conference and the 2008 Macworld Expo.
This ad campaign contains examples of the following tropes:
- Breaking the Fourth Wall: In one of the ads, PC says: "Let's go to a commercial." Mac tells him that they are already in a commercial. PC then says: "Let's go to another commercial."
- Hipster: The Mac is considered by many to be a hipster stereotype.
- Mascot: The campaign features anthropomorphized personifications of the Mac and PC debating their respective strengths and weaknesses.
- Medium Blending: The Christmas-themed ads were made with claymation.
- Operators Are Standing By: This exact phrase is uttered by PC in one of the ads, mocking Microsoft's focus on advertising.
- Right Way/Wrong Way Pair: Mac is presented as the "Right Way" of the two, extolling its versatility and reliable security versus the PC's "stuffed shirt" personality and vulnerability to viruses and bloatware.
- Running Gag: In an ad, PC says that Windows 7 won't have any of the problems that Windows Vista had. We then get flashbacks to him introducing progressively older versions of Windows, each time promising: "It's not going to have any of the problems (previous version) had!"
- Straw Loser: The commercials focus on the weaknesses of Windows products, presenting the PC as an aging, suit-clad goober.
- White Void Room: The standard setting of all the commercials.