History Advertising / GEICO

1st Aug '16 4:38:58 PM JMQwilleran
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* ImplausibleDeniability: The in-commercial version of Geico claims they didn't know the cavemen were still around, even though the original commercial had the one offended be ''part of the film crew''.

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* ImplausibleDeniability: ImplausibleDeniability
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The in-commercial version of Geico claims they didn't know the cavemen were still around, even though the original commercial had the one offended be ''part of the film crew''.crew''.
** The pirate captain in the parrot commercial swears up-and-down that he never said any of the mean things about his crew that the parrot is saying, even though it's fairly obvious the parrot got it from him.
1st Aug '16 4:33:07 PM JMQwilleran
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* "Expect great savings and a whole a lot more" - this less-seen campaign aims to remind watchers that there's more to GEICO's services than just saving 15%
27th Jul '16 1:29:27 AM JMQwilleran
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* NotInFrontOfTheParrot: One of their "[[https://www.youtube.com/watch?v=YaEFUwt5eT8 It's what you do]]" commercials has a pirate captain's PirateParrot repeat his plans to hide the gold from his crew, as well as call them stupid and smelly.
-->'''Announcer''': If you're a parrot, you repeat stuff. It's what you do. If you want to save 15% on car insurance, you switch to GEICO. It's what you do.
-->'''Parrot''': Rawk! It's what you do!
13th Jul '16 12:48:02 AM JMQwilleran
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* PocketDial: This is [[https://www.youtube.com/watch?v=Eyz-sL4m5Fw featured]] in one of the "It's what you do" ads. A man is about to propose marriage to his girlfriend when suddenly the girlfriend's cell starts ringing. She answers it, but it's her brother Todd butt-dialing her, resulting in her and the boyfriend hearing cheering and screams from a baseball game. Then...
-->'''Todd''': I know we just met like two months ago...
-->'''Woman at ball-game''': '''''Yes!!!'''''
26th Jun '16 2:11:02 PM LadyJaneGrey
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* TooDumbToLive:
** [[https://www.youtube.com/watch?v=KWD6EhA1pmY One early campaign]] featured something like this; each animated short had a curious man doing something ''really'' dumb (like walking up to a cannon and then pressing a button next to it, causing the cannon to fire in his face), at which point the voiceover announcer would say, "We all do dumb things. Paying too much for car insurance doesn't have to be one of them."
** Also, [[http://www.youtube.com/watch?v=NYae3ZAAbLc "Horror Movie"]]. Even the Killer does an eye roll and has a look on his face that simply says "Yeah, these kids are so stupid they need to die".
23rd Jun '16 4:55:17 AM LadyJaneGrey
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* WhatWereTheySellingAgain: It's rare that any of their commercials actually says much about insurance.
3rd Jun '16 6:22:23 PM JMQwilleran
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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those int he federal government and military. These ads will usually be trotted out on or around patriotic holidays.

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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those int he in the federal government and military. These ads will usually be trotted out on or around patriotic holidays.
3rd Jun '16 6:20:57 PM JMQwilleran
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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those int he federal government and military. These ads will usually be trotted out on or around patriotic holidays.
30th May '16 8:51:37 AM arkryoga
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** In an "It's what you do" ad, camels in a zoo are complaining that people keep yelling "Guess what day it is?" at them.


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* {{Dualvertisement}}: In one commercial, the Gecko turns from promoting insurance to the benefits of Helzberg Diamonds. It's corporate synergy at work: Both companies are owned by Berkshire Hathaway.
16th May '16 2:22:53 PM JMQwilleran
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* {{Tagline}}: 15 minutes can save you 15% or more on car insurance. Or, 15% or more on "well, you know..."

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* {{Tagline}}: 15 minutes can save you 15% or more on car insurance. Or, 15% or more on "well, you know..."" Also seen in web ads - "15%... need I say more?"
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