History Advertising / GEICO

11th Jan '17 9:27:46 PM PhantomRider
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* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the Creator/MichaelMcglone commercials.

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* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the Creator/MichaelMcglone Creator/MichaelMcGlone commercials.



* TakeTHATUs: The Caveman commercials portray the company as casually racist towards cavemen, with the "dumb brute in a loincloth" portrayal of the in-universe ads being roughly equivalent to blackface.

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*SpinOff: "Could switching to Geico really save you fifteen percent or more on car insurance? Did the little piggy cry wee-wee-wee all the way home?" Cut to a pig in the back seat of a car squealing "WEEEEE! WEEEEEEEEEEEEEEEEEEE!" in a high pitched voice at the top of its lungs. When the driver says "Max, we're home," the pig casually says thanks in a [[VocalDissonance much deeper, very adult and casual-sounding voice]]. Next thing you know, "Maxwell" has become an ad campaign of his own.
* TakeTHATUs: TakeThatUs: The Caveman commercials portray the company as casually racist towards cavemen, with the "dumb brute in a loincloth" portrayal of the in-universe ads being roughly equivalent to blackface.
10th Jan '17 4:47:31 PM karstovich2
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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those in the federal government and military. These ads will usually be trotted out on or around patriotic holidays.

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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those in the federal government and military.military (the name "GEICO" stands for "Government Employees Insurance Company," which is still their "official" name; you'll see it on the super-official letterhead they use for court documents[[note]]Being car insurance carriers, they're in court ''a lot'', defending the cases of policyholders in states where third-party auto accident insurance is the norm.[[/note]]). These ads will usually be trotted out on or around patriotic holidays.
5th Jan '17 6:54:06 PM JMQwilleran
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* Fairy tales and nursery rhymes - re-tellings of these such as ''Jack and the Beanstalk'' or "The Itsy Bitsy Spider," used to promoted GEICO renter or homeowner's insurance.
31st Dec '16 7:58:34 PM Eagal
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* [[HollywoodChameleon Hollywood Gecko]]: The Gecko, of course.

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* [[HollywoodChameleon Hollywood Gecko]]: HollywoodChameleon: The Gecko, of course.



* KangarooCourt: One of the ads has a man on trial for robbing a house. Despite the mountains of evidence that he did it, including a picture he took of himself robbing the safe and twitter post saying "[=#JustRobbedTheSafe=]", the judge immediately dismisses the case when the man says that you can save a bunch of money on car insurance by switching to Geico.



* TheScapegoat [[https://www.youtube.com/watch?v=0cTH7a-PUrg When something goes wrong on the peanut butter assembly line]], you find a [[VisualPun scapegoat]]. It's what you do.

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* TheScapegoat TheScapegoat: [[https://www.youtube.com/watch?v=0cTH7a-PUrg com/watch?v=pYsbfdrFVDQ When something goes wrong on the peanut butter assembly line]], you find a [[VisualPun scapegoat]]. It's what you do.
11th Sep '16 1:45:26 PM ImpudentInfidel
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* AllCavemenWereNeanderthals

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* AllCavemenWereNeanderthalsAllCavemenWereNeanderthals: The whole gag with the Caveman commercials is that they have this facial structure, but are otherwise a fully assimilated minority group.



* TakeTHATUs: The Caveman commercials portray the company as casually racist towards cavemen, with the "dumb brute in a loincloth" portrayal of the in-universe ads being roughly equivalent to blackface.



* WhatWereTheySellingAgain: It's rare that any of their commercials actually says much about insurance.

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* WhatWereTheySellingAgain: It's rare that any of their commercials actually says much about insurance. They are pretty good about actually naming the company, though.
4th Sep '16 9:00:06 AM MasterofGalaxies4628
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GEICO’s advertising campaigns are well known for using strange off-the-wall or satirical humor, usually to reinforce an advertising slogan. GEICO has several {{mascot}}s, the most famous of which is Gecko, the cute anthropomorphic lizard known for his trademark UsefulNotes/AustralianAccent. Following the Gecko are the racially offended cavemen, Kash, the creepy stalking wad of cash with googly eyes, Creator/MichaelMcglone, the FilmNoir spokesman who asks rhetorical questions with the same answer to “Can GEICO really save you 15% or more on car insurance?” and lately Maxwell the Pig has cropped up in a slew of commercials as well (debuting in one of Mcglone's commercials, as a matter of fact).

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GEICO’s advertising campaigns are well known for using strange off-the-wall or satirical humor, usually to reinforce an advertising slogan. GEICO has several {{mascot}}s, the most famous of which is Gecko, the cute anthropomorphic lizard known for his trademark UsefulNotes/AustralianAccent. Following the Gecko are the racially offended cavemen, Kash, the creepy stalking wad of cash with googly eyes, Creator/MichaelMcglone, Creator/MichaelMcGlone, the FilmNoir spokesman who asks rhetorical questions with the same answer to “Can GEICO really save you 15% or more on car insurance?” and lately Maxwell the Pig has cropped up in a slew of commercials as well (debuting in one of Mcglone's commercials, as a matter of fact).



* Rhetorical Questions Campaign: Commercials that feature Creator/MichaelMcglone asking: "Could switching to GEICO really save you 15% or more on car insurance?" and answering with a rhetorical question and a comical CutawayGag.

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* Rhetorical Questions Campaign: Commercials that feature Creator/MichaelMcglone Creator/MichaelMcGlone asking: "Could switching to GEICO really save you 15% or more on car insurance?" and answering with a rhetorical question and a comical CutawayGag.



* It's what you do: The newest spin, this one shows a scene of a regularly recurring thing, like a horror movie character making bad decisions, saying "If you're this, you do this. It's what you do." Then saying GEICO saves money on car insurance, 'cuz it's what they do.

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* [[ItsWhatIDo It's what you do: do]]: The newest spin, this one shows a scene of a regularly recurring thing, like a horror movie character making bad decisions, saying "If you're this, you do this. It's what you do." Then saying GEICO saves money Followed by, "If you want to save 15% or more on car insurance, 'cuz it's you switch to GEICO. It's what they you do."









* DissonantSerenity: If you're a golf commentator, you whisper. It's what you do, even if a kraken is attacking the players.

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* DissonantSerenity: If you're a golf commentator, you whisper. It's what you do, even if do. Even when a kraken is attacking the players.



* ImplausibleDeniability

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* ImplausibleDeniabilityImplausibleDeniability:



* IsTheAnswerToThisQuestionYes: Creator/MichaelMcglone's ads are centered around this trope.

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* IsTheAnswerToThisQuestionYes: Creator/MichaelMcglone's Creator/MichaelMcGlone's ads are centered around this trope.
1st Aug '16 4:38:58 PM JMQwilleran
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* ImplausibleDeniability: The in-commercial version of Geico claims they didn't know the cavemen were still around, even though the original commercial had the one offended be ''part of the film crew''.

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* ImplausibleDeniability: ImplausibleDeniability
**
The in-commercial version of Geico claims they didn't know the cavemen were still around, even though the original commercial had the one offended be ''part of the film crew''.crew''.
** The pirate captain in the parrot commercial swears up-and-down that he never said any of the mean things about his crew that the parrot is saying, even though it's fairly obvious the parrot got it from him.
1st Aug '16 4:33:07 PM JMQwilleran
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Added DiffLines:

* "Expect great savings and a whole a lot more" - this less-seen campaign aims to remind watchers that there's more to GEICO's services than just saving 15%
27th Jul '16 1:29:27 AM JMQwilleran
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Added DiffLines:

* NotInFrontOfTheParrot: One of their "[[https://www.youtube.com/watch?v=YaEFUwt5eT8 It's what you do]]" commercials has a pirate captain's PirateParrot repeat his plans to hide the gold from his crew, as well as call them stupid and smelly.
-->'''Announcer''': If you're a parrot, you repeat stuff. It's what you do. If you want to save 15% on car insurance, you switch to GEICO. It's what you do.
-->'''Parrot''': Rawk! It's what you do!
13th Jul '16 12:48:02 AM JMQwilleran
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Added DiffLines:

* PocketDial: This is [[https://www.youtube.com/watch?v=Eyz-sL4m5Fw featured]] in one of the "It's what you do" ads. A man is about to propose marriage to his girlfriend when suddenly the girlfriend's cell starts ringing. She answers it, but it's her brother Todd butt-dialing her, resulting in her and the boyfriend hearing cheering and screams from a baseball game. Then...
-->'''Todd''': I know we just met like two months ago...
-->'''Woman at ball-game''': '''''Yes!!!'''''
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