History Advertising / GEICO

3rd May '16 4:43:05 PM MHarrington
Is there an issue? Send a Message

Added DiffLines:

* ItsWhatIDo: Inverted: "If you want to save money on car insurance, you switch to Geico. It's what you do."
18th Apr '16 6:58:15 AM Quanyails
Is there an issue? Send a Message


GEICO’s advertising campaigns are well known for using strange off-the-wall or satirical humor, usually to reinforce an advertising slogan. GEICO has several {{mascot}}s, the most famous of which is Gecko, the cute anthropomorphic lizard known for his trademark UsefulNotes/AustralianAccent. Following the Gecko are the racially offended cavemen, Kash, the creepy stalking wad of cash with googly eyes, MichaelMcglone, the FilmNoir spokesman who asks rhetorical questions with the same answer to “Can GEICO really save you 15% or more on car insurance?” and lately Maxwell the Pig has cropped up in a slew of commercials as well (debuting in one of Mcglone's commercials, as a matter of fact).

to:

GEICO’s advertising campaigns are well known for using strange off-the-wall or satirical humor, usually to reinforce an advertising slogan. GEICO has several {{mascot}}s, the most famous of which is Gecko, the cute anthropomorphic lizard known for his trademark UsefulNotes/AustralianAccent. Following the Gecko are the racially offended cavemen, Kash, the creepy stalking wad of cash with googly eyes, MichaelMcglone, Creator/MichaelMcglone, the FilmNoir spokesman who asks rhetorical questions with the same answer to “Can GEICO really save you 15% or more on car insurance?” and lately Maxwell the Pig has cropped up in a slew of commercials as well (debuting in one of Mcglone's commercials, as a matter of fact).



* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the MichaelMcglone commercials.

to:

* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the MichaelMcglone Creator/MichaelMcglone commercials.



* Rhetorical Questions Campaign: Commercials that feature MichaelMcglone asking: "Could switching to GEICO really save you 15% or more on car insurance?" and answering with a rhetorical question and a comical CutawayGag.

to:

* Rhetorical Questions Campaign: Commercials that feature MichaelMcglone Creator/MichaelMcglone asking: "Could switching to GEICO really save you 15% or more on car insurance?" and answering with a rhetorical question and a comical CutawayGag.



* BreakoutCharacter: Often--beginning with everyone's favorite Gecko. Then there's Maxwell the pig, who originally showed up in one of the MikeMcGlone commercials. And then...the excited-about-"Hump-DAY!!!" camel.

to:

* BreakoutCharacter: Often--beginning with everyone's favorite Gecko. Then there's Maxwell the pig, who originally showed up in one of the MikeMcGlone Creator/MichaelMcGlone commercials. And then...the excited-about-"Hump-DAY!!!" camel.



* IsTheAnswerToThisQuestionYes: MichaelMcglone's ads are centered around this trope.

to:

* IsTheAnswerToThisQuestionYes: MichaelMcglone's Creator/MichaelMcglone's ads are centered around this trope.



* ShoutOut: Both the MichaelMcglone ads and the Gecko ads have at times featured WesternAnimation/LooneyTunes characters.

to:

* ShoutOut: Both the MichaelMcglone Creator/MichaelMcglone ads and the Gecko ads have at times featured WesternAnimation/LooneyTunes characters.
3rd Apr '16 5:00:28 PM JMQwilleran
Is there an issue? Send a Message


* ItsPersonal: In the spot where the mother calls her secret agent son, she says that the squirrels are back in the attic but his father refues to call the exterminator.

to:

* ItsPersonal: In the spot where the mother calls her secret agent son, she says that the squirrels are back in the attic but his father refues refuses to call the exterminator.
3rd Apr '16 4:58:38 PM JMQwilleran
Is there an issue? Send a Message


* FakeMovieTrailer: This is combined with a NoTalkingOrPhonesWarning in one of the "it's what you do" spots where a secret agent is chased up to a roof where there's a waiting helicopter, only to a phone call that turns out to be his mother, rambling on about some squirrels in the attic and asking if he's at a zumba class because there's so much noise.
-->'''Announcer''': If you're a mom, you call at the worst time. It's what you do.


Added DiffLines:

* RealTrailerFakeMovie: This is combined with a NoTalkingOrPhonesWarning in one of the "it's what you do" spots where a secret agent is chased up to a roof where there's a waiting helicopter, only to a phone call that turns out to be his mother, rambling on about some squirrels in the attic and asking if he's at a zumba class because there's so much noise.
-->'''Announcer''': If you're a mom, you call at the worst time. It's what you do.
3rd Apr '16 4:55:19 PM JMQwilleran
Is there an issue? Send a Message

Added DiffLines:

* FakeMovieTrailer: This is combined with a NoTalkingOrPhonesWarning in one of the "it's what you do" spots where a secret agent is chased up to a roof where there's a waiting helicopter, only to a phone call that turns out to be his mother, rambling on about some squirrels in the attic and asking if he's at a zumba class because there's so much noise.
-->'''Announcer''': If you're a mom, you call at the worst time. It's what you do.


Added DiffLines:

* ItsPersonal: In the spot where the mother calls her secret agent son, she says that the squirrels are back in the attic but his father refues to call the exterminator.
-->'''Mom''': He says it's personal this time.
6th Feb '16 8:29:07 PM nombretomado
Is there an issue? Send a Message


** He wasn't always so buddy buddy with the company however, in fact his first appearances (when he was played by KelseyGrammer--yes, ''[[{{Cheers}} that]]'' [[{{Frasier}} Mr. Grammer]]) had him complaining about people confusing the word gecko for GEICO and informing them that they should call the insurer if they needed to save money on car insurance and stop calling him unless they, ya know, needed an actual gecko to do whatever it is that a talking gecko does...

to:

** He wasn't always so buddy buddy with the company however, in fact his first appearances (when he was played by KelseyGrammer--yes, ''[[{{Cheers}} Creator/KelseyGrammer--yes, ''[[Series/{{Cheers}} that]]'' [[{{Frasier}} [[Series/{{Frasier}} Mr. Grammer]]) had him complaining about people confusing the word gecko for GEICO and informing them that they should call the insurer if they needed to save money on car insurance and stop calling him unless they, ya know, needed an actual gecko to do whatever it is that a talking gecko does...
4th Feb '16 10:53:15 PM JMQwilleran
Is there an issue? Send a Message

Added DiffLines:

** ''WesternAnimation/DoraTheExplorer'' and her monkey companion Boots are seen in one of the "It's what you do" ads, upsetting a group of explorers in a frigid wasteland who discover that they're too late to stake their claim.
-->If you're Dora the Explorer, you explore. It's what you do.
25th Jan '16 10:21:00 AM rjd1922
Is there an issue? Send a Message

Added DiffLines:

* TheUnReveal: In one commercial, a question comes up as to whether the Gecko is British or Australian. The scene cuts out as he answers the question.
25th Jan '16 10:19:06 AM rjd1922
Is there an issue? Send a Message


* DissonantSerenity: If you're a golf commentator, you whisper. It's what you do, even if a kraken is attacking the players.



* DullSurprise: If you're a golf commentator, you whisper. It's what you do, even if a kraken is attacking the players.


Added DiffLines:

* TheScapegoat [[https://www.youtube.com/watch?v=0cTH7a-PUrg When something goes wrong on the peanut butter assembly line]], you find a [[VisualPun scapegoat]]. It's what you do.
25th Jan '16 10:14:11 AM rjd1922
Is there an issue? Send a Message


* BadNewsIrrelevantNews: One series of ads was like this. A guy talks to someone else, saying "I've got bad news. [insert story here]...but I've got good news: I just saved a bunch of money on my car insurance by switching to GEICO!" which of course is of no use whatsoever to the person hearing those words. "Switching To GEICO" was the original Trope name, in fact.

to:

* BadNewsIrrelevantNews: One series of ads was like this. A guy talks to someone else, saying "I've got bad news. [insert story here]...but [[BadNewsIrrelevantNews I've got good news: I just saved a bunch of money on my car insurance by switching to GEICO!" GEICO!]]" which of course is of no use whatsoever to the person hearing those words. "Switching To GEICO" was the original Trope name, in fact.
This list shows the last 10 events of 80. Show all.
http://tvtropes.org/pmwiki/article_history.php?article=Advertising.GEICO