History Advertising / GEICO

9th May '17 7:41:41 AM ImperialMajestyXO
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* SpinOff: "Could switching to Geico really save you fifteen percent or more on car insurance? Did the little piggy cry wee-wee-wee all the way home?" Cut to a pig in the back seat of a car squealing "WEEEEE! WEEEEEEEEEEEEEEEEEEE!" in a high pitched voice at the top of its lungs. When the driver says "Max, we're home," the pig casually says thanks in a [[VocalDissonance much deeper, very adult and casual-sounding voice]]. Next thing you know, "Maxwell" has become an ad campaign of his own.



* SpinOff: "Could switching to Geico really save you fifteen percent or more on car insurance? Did the little piggy cry wee-wee-wee all the way home?" Cut to a pig in the back seat of a car squealing "WEEEEE! WEEEEEEEEEEEEEEEEEEE!" in a high pitched voice at the top of its lungs. When the driver says "Max, we're home," the pig casually says thanks in a [[VocalDissonance much deeper, very adult and casual-sounding voice]]. Next thing you know, "Maxwell" has become an ad campaign of his own.
26th Apr '17 7:20:13 PM FalconPain
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Added DiffLines:

* ReadingTheStageDirectionsOutLoud: According to one ad, "if you walk the walk, you talk the talk", as demonstrated by an Old West sheriff who recites his every gesture out loud.
11th Apr '17 9:14:16 AM Lirodon
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* Ads being "condensed for your viewing convenience", [[ExactWords by a giant wall with a GEICO logo on it.

to:

* Ads being "condensed for your viewing convenience", [[ExactWords [[AdvancingWallOfDoom by a giant wall with a GEICO logo on it.]]
11th Apr '17 9:13:22 AM Lirodon
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to:

* Ads being "condensed for your viewing convenience", [[ExactWords by a giant wall with a GEICO logo on it.
16th Mar '17 9:54:43 PM JMQwilleran
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Added DiffLines:

** There's also a print ad that talks about saving money with GEICO being no laughing matter. The ad depicts an iguana stating "I-guana save you money" and the Gecko standing next to him, facepalming.
16th Feb '17 5:39:06 PM JMQwilleran
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to:

* "Surprising" - ads which show something surprising, followed by saying that saving 15% or more with GEICO isn't surprising.
11th Jan '17 9:27:46 PM PhantomRider
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* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the Creator/MichaelMcglone commercials.

to:

* Maxwell the Pig: A reoccurring character who's the little piggy who cried "weeee" all the way home and [[CueTheFlyingPigs can fly]] (at least on a plane). Interestingly enough, Maxwell's commercials were a SpinOff of the Creator/MichaelMcglone Creator/MichaelMcGlone commercials.



* TakeTHATUs: The Caveman commercials portray the company as casually racist towards cavemen, with the "dumb brute in a loincloth" portrayal of the in-universe ads being roughly equivalent to blackface.

to:

*SpinOff: "Could switching to Geico really save you fifteen percent or more on car insurance? Did the little piggy cry wee-wee-wee all the way home?" Cut to a pig in the back seat of a car squealing "WEEEEE! WEEEEEEEEEEEEEEEEEEE!" in a high pitched voice at the top of its lungs. When the driver says "Max, we're home," the pig casually says thanks in a [[VocalDissonance much deeper, very adult and casual-sounding voice]]. Next thing you know, "Maxwell" has become an ad campaign of his own.
* TakeTHATUs: TakeThatUs: The Caveman commercials portray the company as casually racist towards cavemen, with the "dumb brute in a loincloth" portrayal of the in-universe ads being roughly equivalent to blackface.
10th Jan '17 4:47:31 PM karstovich2
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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those in the federal government and military. These ads will usually be trotted out on or around patriotic holidays.

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* "Proudly serving the military" - although it's not necessarily widely known, GEICO originated in specializing in insurance for those in the federal government and military.military (the name "GEICO" stands for "Government Employees Insurance Company," which is still their "official" name; you'll see it on the super-official letterhead they use for court documents[[note]]Being car insurance carriers, they're in court ''a lot'', defending the cases of policyholders in states where third-party auto accident insurance is the norm.[[/note]]). These ads will usually be trotted out on or around patriotic holidays.
5th Jan '17 6:54:06 PM JMQwilleran
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to:

* Fairy tales and nursery rhymes - re-tellings of these such as ''Jack and the Beanstalk'' or "The Itsy Bitsy Spider," used to promoted GEICO renter or homeowner's insurance.
31st Dec '16 7:58:34 PM Eagal
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* [[HollywoodChameleon Hollywood Gecko]]: The Gecko, of course.

to:

* [[HollywoodChameleon Hollywood Gecko]]: HollywoodChameleon: The Gecko, of course.



* KangarooCourt: One of the ads has a man on trial for robbing a house. Despite the mountains of evidence that he did it, including a picture he took of himself robbing the safe and twitter post saying "[=#JustRobbedTheSafe=]", the judge immediately dismisses the case when the man says that you can save a bunch of money on car insurance by switching to Geico.



* TheScapegoat [[https://www.youtube.com/watch?v=0cTH7a-PUrg When something goes wrong on the peanut butter assembly line]], you find a [[VisualPun scapegoat]]. It's what you do.

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* TheScapegoat TheScapegoat: [[https://www.youtube.com/watch?v=0cTH7a-PUrg com/watch?v=pYsbfdrFVDQ When something goes wrong on the peanut butter assembly line]], you find a [[VisualPun scapegoat]]. It's what you do.
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