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"Dangeresque 2 : This time, it's not Dangeresque 1 !"
A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else.
Sometimes incorporates Arc Words or a character's Catchphrase.
Particularly Famous Taglines
Other Taglines
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Anime & Manga
- "Which girl would you choose?" — the English release of SHUFFLE!
- "The human whose name is written in this note shall die." — Death Note
- Toonami taglines:
- "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
- "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
- "There is a future that will not wait." — The Girl Who Leapt Through Time
- "It's all about choices."
- "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
- ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
- "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise manga.
- "Your wish is her desire" — Heavens Lost Property.
- "Just one guy, four or five girls & two thousand panty shots." — Rosario+Vampire. A case of Exactly What It Says on the Tin.
- "F is for victory!" — Baka and Test.
- "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano.
- Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
- "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
- "A new generation, a new destiny." for the English premiere of Naruto Shippuden
- "Real dragons have curves." — Dragonaut.
Films — Animation
- "Dare to look beneath the hood..." — Batman: Under the Red Hood
- "It's All About Me" — The Emperor's New Groove
- "There are 3.7 trillion fish in the ocean. They're looking for one." — Finding Nemo
- "Sub-Zero Heroes" — Ice Age
- "Superbad, Superdad" — "Despicable Me"
- "What if the world's greatest villain, was also your dad?"
- "The jungle is JUMPIN'" — The Jungle Book
- "Hell hath no fury like a hippo with a machine gun." — Meet the Feebles
- "We scare because we care." — Monsters Inc
- "Every body needs a hero." — Osmosis Jones
- "Saving the world one playground at a time." — Recess Schools Out
- "Taking recess to the next level" — Recess Taking The Fifth Grade
- "Being a big kid has its benefits" (UK tagline)
- "The kindergarten years" — Recess: All Growed Down
- "Even kindergarteners deserve a little respect" (UK tagline)
- "You can shine no matter what you're made of." — Robots
- "The Greatest Fairy Tale Never Told." — Shrek
- "Once upon another time..." — Shrek 2
- "He's in for the royal treatment." — Shrek The Third
- "It ain't ogre 'till it's ogre." — Shrek Forever After
- "His first full-length feature production." — Snow White and the Seven Dwarfs
- "The one that started it all." (reissue)
- "Still the fairest of them all." (reissue)
- "Uh Oh." — South Park: Bigger, Longer & Uncut
- "It's not just another day in the park."
- "Get ready to jam." — Space Jam
- "Bigger. Better. More absorbent." — The Sponge Bob Square Pants Movie
- "A new adventure. The same
boy hero. — The SpongeBob SquarePants Movie 2
- "A cartoon fiesta of fun and fantasy!" — The Three Caballeros (reissue)
- "The toys are back in town." — Toy Story 2
- "Beyond good. Beyond evil. Beyond your wildest imagination." — Transformers: The Movie (1986)
- "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL-E
- "For anyone who has ever wished upon a star." — Pinocchio (1992 reissue)
- "Jiminy Cricket! What a show!"
- "Pure enjoyment...with no strings attached" (1984 reissue)
- "This time, the monsters are real." — Scooby-Doo on Zombie Island
- "Nothing is real." — Yellow Submarine
- "An immortal legend. As you've only imagined." — Tarzan
- "Walt Disney's Technicolor feature triumph." — Fantasia
- "Fantasia will amazia!" (1942 reissue)
- "Hear the pictures! See the music!" (1969 reissue)
- "One great big onederful motion picture" — 101 Dalmatians
- "It's 'Arf comedy...'Arf mystery...it's HOWLarious!" (1969 reissue)
- "It's 'Arf comedy...'Arf mystery...and ALL doggone delightful!" (Alternate)
- "The canine caper of the century" (1979 reissue)
- "It's hard to be cool when your dad is Goofy" — A Goofy Movie
- "Share it with someone you love." — Sleeping Beauty (1986 reissue)
- "The all-cartoon musical Wonderfilm" — Alice in Wonderland
- "A world of wonders in one great picture!" (Alternate)
- "'Tis brillig!" (1974 reissue)
- "It will live in your heart forever." — Peter Pan
- "The most beautiful love story ever told." — Beauty and the Beast
Films — Live-Action
- "She's spying on two strangers, she's about to murder her best friend and she's only 9 years old!" — Little Sweetheart
- "Imagine having to win over the girl of your dreams... every friggin' day." — 50 First Dates
- "This time it's war" — Aliens
- "Whoever wins, we lose" — Alien vs. Predator (or as Simon Pegg put it, "Whoever won, we left")
- "No Peace on Earth." — Aliens Vs Predator Requiem (on ads coinciding with the film's Christmas release)
- "If you can't breathe — you can't scream." — Anaconda
- "If he were any cooler, he'd still be frozen, baby!" — Austin Powers
- "He was never in time for his classes... He wasn't in time for his dinner... Then one day... he wasn't in his time at all." — Back to the Future
- "Prepare to go Psychlo!" — Battlefield Earth
- "History is about to be rewritten by two guys who can't spell." — Bill and Ted's Excellent Adventure
- "If this picture doesn't make your skin crawl... it's on TOO TIGHT." — Black Christmas 1974 (1974)
- "In October of 1994 three student filmmakers disappeared in the woods near Burkittsvile, Maryland while shooting a documentary... A year later their footage was found." — The Blair Witch Project
- "Just because they serve you doesn't mean they like you." — Clerks
- "With no power, comes no responsibility." — Clerks II
- "We are not alone." — Close Encounters Of The Third Kind
- "The Legend Ends" — The Dark Knight Rises
- "Where will you be?" — The Day After Tomorrow
- "If it sounds too good to be true... it is!" and "The Nigerian e-mail scam gets scammed!" - EZ Money
- "One man's struggle to take it easy." — Ferris Bueller's Day Off
- "How far would you go for a friend?" — Free Willy
- "Vampires. No interviews." — From Dusk Till Dawn
- "The show has been cancelled... but the adventure is just beginning." — Galaxy Quest
- "From a barbed-wire camp to a barbed-wire country, they made... The Great Escape!"
- "He's having the worst day of his life... over, and over again" — Groundhog Day
- "When these hands point straight up... the excitement starts!" — High Noon
- Independence Day: The question of whether or not we're alone in the universe has been answered...on July 2nd, we'll wish we were.
- "They come from another world!" — Invasion of the Body Snatchers
- "Everybody who's ever been funny is in it!" — It's a Mad, Mad, Mad, Mad World
- "Wonderful! Wonderful! Wonderful! How could it be anything else?" — It's a Wonderful Life
- "Don't go in the water." — Jaws
- "An adventure 65 million years in the making." — Jurassic Park
- "A Monster of Creation's Dawn Breaks Loose in Our World Today!" — King Kong (1933)
- "The eighth wonder of the world!" — King Kong (2005)
- "Keep repeating: It's only a movie... It's only a movie... It's only a movie..." — The Last House on the Left
- "The film so funny it's banned in Norway!" — The Life of Brian (in Sweden)
- "Protecting the Earth from the scum of the universe." — Men In Black
- "They won't stay dead." — Night of the Living Dead
- "When there's no more room in Hell, the dead will walk the Earth." — Dawn of the Dead
- "Over 3000 islands of paradise — for some it's a blessing — for others... it's a curse." — Pirates of the Caribbean
- "Herbert West has a very good head on his shoulders... and another one in a dish on his desk." — Re Animator
- "Let's Go To Work." and "Every dog has his day." — Reservoir Dogs
- "He loved the American Dream. With a vengeance." — Scarface
- "What a Glorious Feeling!" — Singin' in the Rain (a line from the title song)
- "Danger holds the reins as the devil cracks the whip! Desperate men! Frontier women! Rising above their pasts in a West corrupted by violence and gun-fire !" — Stagecoach
- "The thing that won't die, in the nightmare that won't end." — The Terminator
- "Who will survive and what will be left of them?" — The Texas Chain Saw Massacre 1974.
- "Nothing on Earth could come between them." — Titanic
- "One tiny spark becomes a night of blazing suspense!" — The Towering Inferno
- "Never let your friends tie you to the tracks." — Trainspotting
- "Their war. Our world." — Transformers (2007)
- Which was a rejected tagline for the Alien Vs. Predator film a few years prior.
- "Everything that makes life worth Leaving!" — Vault of Horror
- "Fight the future." — The X-Files movie. This tagline was so prominently featured in promotional material for the film that many people, including theater chains and retailers, mistook it as part of the title.
- "As they roared into battle, only one thing was missing...the enemy!" — 1941 (1979 comedy with John Belushi about Pearl Harbor)
As of yet unsorted examples:
- "Fear can hold you prisoner, hope can set you free." — The Shawshank Redemption
- "A basterd's work is never done." — Inglourious Basterds
- "Once Upon a Time in Nazi Occupied France..." — ''Inglorious Basterds"
- "Sometimes, dead is better." — Pet Sematary
- "Why so serious?" — The Dark Knight
- "A story of chance" — Being There
- "It's not human, and it's got an axe!" — The Prey
- "Nice planet...we'll take it" - Mars Attacks!
- "When he said 'I do', he never said what he did." — True Lies
- "It's terrific!" — Citizen Kane
- "Makes Ben Hur look like an Epic." — Monty Python and the Holy Grail
- "An exercise in poor taste." — Pink Flamingos
- "Ron Howard pops the clutch and tells the world... EAT MY DUST!"
- "You don't assign him to murder cases, you just turn him loose." — Dirty Harry
- "In Vietnam, the wind doesn't blow. It sucks." — Full Metal Jacket
- "It will take you a million light-years from home... but will it bring you back?" — Stargate
- "It's only 30 days until dawn..." — Frostbitten, Sweden's first vampire movie. Takes place in the furthest north.
- "The only thing scarier than the last fifteen minutes of SUSSSSPIIIIRRRRIIIIIAAAAAA are the first ninety-two." — Suspiria
- "Their thoughts can kill." — Scanners
- "Television can change your mind. Videodrome will change your body."
- "If this movie doesn't seriously disturb you, you'd better see a psychiatrist. Quick." — Shivers (David Cronenberg's first film)
- "Once wasn't enough!" — Troll 2
- "... look closer" — American Beauty
- "A tale of murder, lust, greed, revenge, and seafood." — A Fish Called Wanda
- "It's the time of your life that may last a lifetime." — Sixteen Candles
- "Sister, sister, oh so fair, why is there blood all over your hair?" — What Ever Happened to Baby Jane?
- "This is Benjamin. He's a little worried about his future." — The Graduate
- "Space will never be the same again." — Wing Commander (1999)
- Incorrectly, the IMDb page for the movie lists this as an alternate title for the film.
- "The Return of the Great Adventure!" — Raiders of the Lost Ark
- "The first casualty of war is innocence" - Platoon
- "You are not welcome here." — District 9
- "At the end of the universe lies the beginning of vengeance." - Star Trek II: The Wrath of Khan
- "Resistance is futile." — Star Trek: First Contact
- "The battle for paradise has begun." — Star Trek Insurrection
- "A generation's final journey begins." — Star Trek Nemesis
- "In space, no one can eat ice cream." — Killer Klowns from Outer Space
- "You won't know the facts until you've seen the fiction." — Pulp Fiction
- "Can they be stopped?" — The Evil Dead
- "Even nice people can go to hell." — Drag Me to Hell
- "Fear takes flight." — Red Eye
- "'Houston, we have a problem.'" — Apollo 13
- "The first testament says 'an eye for an eye.'
The second testament says 'love thy neighbour.'
The third testament... Kicks Ass!!!"
— Jesus Christ Vampire Hunter
- "Unspeakable horrors from outer space paralyze the living and resurrect the dead!" — Plan 9 from Outer Space
- "This time, it's not only his nose that grows!" — The Erotic Adventures of Pinocchio
- "Do you hate spiders? Do you REALLY hate spiders? Well, they don't like you, either!" — Eight Legged Freaks
- "Before you die, you see... The Ring"
- "You have to believe it to see it" — The Man Who Fell to Earth
- "Your mind is the scene of the crime." — Inception
- "Some Assembly Required." — The Avengers
- "If Nancy doesn't wake up screaming, she won't wake up at all." — A Nightmare on Elm Street
- "1 million tons of steel. 100,000 people at risk. 100 minutes to impact." — Unstoppable
- "Still Armed. Still Dangerous. Still Got It." — Red
- Ghostbusters has several.
"Who ya gonna call? Ghostbusters!"
"They ain't afraid of no ghost."
"They're Here To Save The World."
"We're Ready To Believe You."
- "Brute Force with a Badge." — Mitchell
- "Every saga has a beginning." — The Phantom Menace
- "New York's most powerful gangster is about to get in touch with his feelings." — Analyze This
- "It's not the same old bull." — The Adventures of Rocky and Bullwinkle.
- "You will believe a squirrel can fly."
- "So many dogs, so little time" — 101 Dalmatians
- "This time, the magic is real" (Alternate)
- "This season...Cruella's pulling out all the spots" 102 Dalmatians
- "A spotless new tail is about to be unleashed" (Alternate)
- "Meet two unlikely heroes with a bone to pick" (Video and DVD release)
- "A little sister goes a long way." — Ramona and Beezus
- "Science created him. Now Chuck Norris must destroy him." — Silent Rage
Literature
- "One boy... one dragon... a world of adventure." — Eragon
- "When mice do more than point and click." — Mousenet
- "If you could live your life over again...." — Replay
Live-Action TV
- Smallville: "Every superhero has a beginning."
- "The hotel with no reservations." — Hotel Babylon
- "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" — Heroes (Taglines for individual Story Arcs rather than for the whole series.)
- "The con is on." — Hustle Series One
- "MI5, not 9-to-5" — Spooks
- "You can't take the sky from me." — Firefly
- "They aim to misbehave." and "The future is worth fighting for." — Serenity
- "What did you see?" — FlashForward (2009)
- "Guys... where are we?" — LOST
- "We can rebuild him — we have the technology" — The Six Million Dollar Man
- "She's armed. He's dangerous." — Castle
- "Smart is the new sexy." — The Big Bang Theory
- "The 21st century is when everything changes, and you gotta be ready." — Torchwood
- "Family. Defined." — The Sopranos (Season 2)
- "Listen Closely." — The Wire (Season 1)
- "Its no Place like Home." — Oz
- "A Love Story in Reverse." — How I Met Your Mother
- "He's the secret. She's the agent." — Chuck
- "Prepare yourself." — Alien Nation
- "Humankind's last stand." — V
- "Outwit. Outplay. Outlast." — Survivor
- "Keep the magic secret." — Merlin
- Several Disney Channel KidComs have taglines.
Tabletop Games
- "Don't split the party." — Dungeons & Dragons
- Magic: The Gathering has started to use taglines for each of its blocks and sets.
- The Alara Block
- "Five worlds share one fate." — Shards of Alara
- "The birth of one world. The death of five." — Alara Reborn
- The Zendikar Block
- "Deadly Perils, Priceless Treasures" — Zendikar
- "A World Enraged" — Worldwake
- "And Carnage Shall Follow" — Rise of the Eldrazi
- "The Battle Rages On" — 2011 Core Set
- The Scars of Mirrodin Block
- "The Corrosion Begins" — Scars of Mirrodin
- "Steel Yourself for War" — Mirrodin Besieged
- "The Sharpest Steel is Tempered in Fire" — Mirrodin Pure
- "The Grand Compleation is Achieved" — New Phyrexia
- "Gather Your Allies" — 2012 Core Set
- "Ascend into Darkness" — The Innistrad Block
- "Horrors Lurk Within" — Innistrad
- "Command the Night" — Dark Ascension
- "In the grim darkness of the far future, there is only war!" — Warhammer 40000
- "And they shall know no fear." — Said of the Space Marines in Warhammer 40000.
- "Their arrogance is matched only by their firepower." — Said of the Eldar in Warhammer 40000
- "Their number is legion, their name is Death." — Said of the Necrons in Warhammer 40000
- "Pray they don't take you alive." — Said of the Dark Eldar in Warhammer 40000
- Each of the army books/codices has one on the spine.
- "WAAAGH!" — The Orks
- "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spinoff board game, Space Hulk
- Most of White Wolf's The World Of Darkness gamelines have at least one of these:
Theatre
- "So much happened before Dorothy dropped in." — Wicked
Video Games
Web Animation
Web Comics
- "Mad Scientists rule the world. Badly." — Girl Genius
- "Adventure, Romance, MAD SCIENCE!"
- "A momentary diversion on the road to the grave." — Achewood
- Wins the prize for most honest tagline ever.
- "Is it not nifty?" — Sluggy Freelance
- "Relax, we understand j00" — MegaTokyo.
- "Revenge is like a plume of smoke." — Plume.
- "A Comic about things happening" — Antics
Web Original
- "Spare the snark, spoil the networks" - Television Without Pitynote The site was once known as Mighty Big TV and the tagline was Television without pity, which became the new site name.
- "Define your world" - Urban Dictionary
- "The Internet makes you stupid" - Something Awful
Western Animation
Other
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