Tagline

"Dangeresque 2: This time, it's not Dangeresque 1!"
Strong Bad Email, Homestar Runner, "stunt double"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly famous taglines:


Other taglines:

    open/close all folders 

    Anime & Manga 
  • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
  • "The World Has Changed Since You Last Logged On" — .hack//Quantum
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
  • "Sleepless nights shall begin" — Berserk (2016)
  • "F is for victory!" — Baka and Test: Summon the Beasts
  • "Let the end times roll." — Blood Blockade Battlefront
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
    • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
  • "The human whose name is written in this note shall die." — Death Note
  • "Real dragons have curves." — Dragonaut: The Resonance
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "Your wish is her desire." — Heaven's Lost Property
  • "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
  • "A sport you can't just half-ass!" — Keijo!!!!!!!!
  • "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
  • "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "Where panty shots are the last thing you want!" — Pretty Face
  • "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
  • "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
  • "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
  • "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
  • "Winning the war on pants!" — Strike Witches
  • Toonami taglines:
  • "Enjoy everything." — Yotsuba&!

    Comic Books 
  • "At some point in their lives, all kids think their parents are evil. What if they really are?" — Runaways
  • "They were normal kids. Until they weren't." — Teen Titans: Earth One

    Fan Works 

    Films — Animation 
  • "BING and WALT wake up Sleepy Hollow with a BANG!" — The Adventures of Ichabod and Mr. Toad
  • "Imagine if you had three wishes, three hopes, three dreams...and they could all come true." — Aladdin
  • "The all-cartoon musical Wonderfilm" — Alice in Wonderland
    • "A world of wonders in one great picture!" (Alternate)
    • "'Tis brillig!" (1974 reissue)
  • "All those years, all those dreams, all those sons...one of them is going to be a star." — American Pop
    • "The state of the art in living animation."
  • "Meet Fievel. In his search to find his family, he discovered America." — An American Tail
    • "Look out, pardners. There's a new mouse in town!" — An American Tail: Fievel Goes West
  • "Every ant has his day." — Antz
    • "See the world from a whole new perspective."
  • "His story became a legend. His adventure is one you'll never forget." — Balto
  • "Get ready to root for the bad guys." — Batman: Assault on Arkham
  • "Dare to look beneath the hood..." — Batman: Under the Red Hood
  • "The most beautiful love story ever told." — Beauty and the Beast
  • "Animation with an attitude." — Bébé's Kids
    • "Power to the (little) people!"
  • "Born leader." — The Boss Baby
  • "Nature calls." — Brother Bear
  • "It's classic encounters of the funniest kind!" — The Bugs Bunny/Road Runner Movie
    • "The movie that leaves all other sequels behind!" — Bugs Bunny's 3rd Movie: 1001 Rabbit Tales
    • "It's everything it's quacked up to be!" — Daffy Duck's Quackbusters
  • "The all new 2006" — Cars
    • "Ahhh... It's got that new movie smell."
  • "From this moment, everything will change."Cars 3
    • "It's not over until Lightning strikes." (alternate)
  • "For a bunch of furry friends trying to break into show business...It's a jungle out there!" — Cats Don't Dance
  • "A love story with music." — Cinderella
  • "There's been a grave misunderstanding." — Corpse Bride
    • ''Can a heart still break once it's stopped beating?"
  • "Superbad, Superdad." — Despicable Me
    • "What if the world's greatest villain, was also your dad?"
  • "More Minions, more Despicable." — Despicable Me 2
    • "Back 2 Work"
    • "When the world needed a hero, they called a villain."
    • "Oh snap. They're back!"
  • "Oh brother." — Despicable Me 3
  • * "Express Yourself." — The Emoji Movie
    • "💩 happens."
    • "An adventure beyond words."
  • "It's All About Me" — The Emperor's New Groove
    • "A comedy about standing up on your own four feet."
  • "Walt Disney's Technicolor feature triumph." — Fantasia
    • "Fantasia will amazia!" (1942 reissue)
    • "All the BEAUTY...All the DELIGHT...All the EXCITEMENT of the world's greatest music!" (1963 reissue)
    • "Hear the pictures! See the music!" (1969 reissue)
    • "The ultimate in sight and sound." (1975 reissue)
    • "The most sensational sound you'll ever see!" (1985 reissue)
      • "Where every sound creates a picture."
  • "There are 3.7 trillion fish in the ocean. They're looking for one." — Finding Nemo
    • "An unforgettable journey she probably won't remember." — Finding Dory
  • "Just imagine! They're all in one hilarious movie!" — Fun and Fancy Free
  • "It's hard to be cool when your dad is Goofy." — A Goofy Movie
  • "A big problem calls for a big head." — Hey Arnold! The Movie
  • "Bust a moo April 2." — Home on the Range
  • "Sub-Zero Heroes" — Ice Age
  • "Meet the little voices inside your head." — Inside Out
  • "Some secrets are too huge to hide." — The Iron Giant
  • "The first movie from the family that's truly ahead of its time!" — Jetsons: The Movie
  • "The jungle is JUMPIN'" — The Jungle Book
  • "Prepare for awesomeness." — Kung Fu Panda
  • "His happiest motion picture!" — Lady and the Tramp
    • "BOYSterous DOGS and the DOGgondest BOYS!" (1962 reissue; double feature with Almost Angels)
    • "It's the doggone HAPPIEST!" (1972 reissue)
      • "She's from the leash and licence set...he's footloose and collar free!"
    • "One of the all-time great love stories." (1980 reissue)
  • "A new adventure is born." — The Land Before Time
  • "Take flight in 3D September 24." — Legend of the Guardians: The Owls of Ga'Hoole
  • "The story of a nobody who saved everybody." — The LEGO Movie
  • "There's one in every family." — Lilo & Stitch
  • "The greatest adventure of all is finding our place in the circle of life." — The Lion King
  • "Somewhere under the sea and beyond your imagination is an adventure in fantasy." — The Little Mermaid
  • "Hip Hip Poohray!" — The Many Adventures of Winnie the Pooh
  • "Mom needs a little space." — Mars Needs Moms
  • "Two unlikely people. Two different worlds come together in a story about a most unusual friendship." — Mary and Max
    • "Sometimes perfect strangers make the best friends."
  • "Hell hath no fury like a hippo with a machine gun." — Meet the Feebles
  • "A superhero movie with a mind of its own." — Megamind
    • "The superhero movie will never be the same."
  • "We scare because we care." — Monsters, Inc.
    • "You won't believe your eye."
  • "Before they were incorporated, they had to get educated." — Monsters University
    • "School never looked this scary."
  • "He's leaving his mark on history." — Mr. Peabody & Sherman
  • "A new arrival... with a very familiar face." — My Little Pony: Equestria Girls – Friendship Games
  • "It's an alphabeautiful mathemagical new musical movie!" — The Phantom Tollbooth
  • "One great big onederful motion picture" — 101 Dalmatians
    • "It's 'Arf comedy...'Arf mystery...it's HOWLarious!" (1969 reissue)
      • "It's 'Arf comedy...'Arf mystery...and ALL doggone delightful!" (Alternate)
    • "The canine caper of the century" (1979 reissue)
  • "Every body needs a hero." — Osmosis Jones
    • "He's one cell of a guy."
  • "It will live in your heart forever." — Peter Pan
  • "For anyone who has ever wished upon a star." — Pinocchio (1992 reissue)
    • "Jiminy Cricket! What a show!"
    • "Pure enjoyment...with no strings attached" (1984 reissue)
  • "Adventure. Excitement. Fantasy. One boy has a nose for it all. It's delightful! And that's no lie!" — Pinocchio and the Emperor of the Night
  • "He's dying to become a chef." — Ratatouille
    • "Dinner is served... Summer 2007"
    • "A comedy with great taste"
  • "Saving the world one playground at a time." — Recess: School's Out
    • "Taking recess to the next level" — Recess: Taking the Fifth Grade
      • "Being a big kid has its benefits" (UK tagline)
    • "The kindergarten years" — Recess: All Grower Down
      • "Even kindergarteners deserve a little respect." (UK tagline)
  • "An adventure for anyone who's ever worn diapers." — The Rugrats Movie
    • "An adventure for anyone who's ever worn nappies." (UK tagline)
  • "France never had a chance!" — Rugrats in Paris
    • "New Heights In Adventure!"
  • "The family vacation goes overboard." — Rugrats Go Wild!
  • "The way it REALLY happened..." — Robin Hood
    • "Join the MERRIEST MENagerie in the world's best loved legend."
  • "You can shine no matter what you're made of." — Robots
  • "This time, the monsters are real." — Scooby-Doo on Zombie Island
  • "Right before your eyes, and beyond your wildest dreams." — The Secret of NIMH
  • "Behind every little fish is a great white lie." — Shark Tale
    • "A new school's gonna rule..."
  • "The Greatest Fairy Tale Never Told." — Shrek
  • "The greatest family adventure of all time." — The Simpsons Movie
    • "See our family. And feel better about yours."
  • "Wondrous to see! Glorious to hear!" — Sleeping Beauty
    • "Awaken to a world of wonder and enchantment!" (1970 reissue)
    • "Share it with someone you love." (1986 reissue)
  • "His first full-length feature production." — Snow White and the Seven Dwarfs
    • "The one that started it all." (reissue)
    • "Still the fairest of them all." (reissue)
  • "Uh Oh." — South Park: Bigger, Longer & Uncut
    • "It's not just another day in the park."
  • "On July 18, go bananas!" — Space Chimps
  • "Get ready to jam." — Space Jam
  • "Bigger. Better. More absorbent." — The Sponge Bob Square Pants Movie
  • "Everybody deserves to be loved." — Strange Magic
  • "Whiz-bang wizard of whimsy!" — The Sword in the Stone
    • It's Higitus-Figitus for magical mirth and music!"
    • "It's merry old England and a brand new Pooh!" (1983 reissue; double feature with Winnie the Pooh and a Day for Eeyore)
  • "They're taking adventure to new lengths." — Tangled
  • "An immortal legend. As you've only imagined." — Tarzan
  • "A cartoon fiesta of fun and fantasy!" — The Three Caballeros (reissue)
  • "Hang on for the comedy that goes to infinity and beyond!" — Toy Story
  • "Beyond good. Beyond evil. Beyond your wildest imagination." — The Transformers: The Movie (1986)
  • "Believe in yourself and you can do anything!" — A Troll in Central Park
  • "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
  • "All the world will be your enemy, Prince with a Thousand Enemies, and when they catch you, they will kill you... But first they much catch you." — Watership Down
  • "Wish for a dinosaur and watch all your dreams come true." — We're Back: A Dinosaur's Story
  • "Start spreading the newspaper." — The Wild
  • "When the game is over, the adventure begins." — Wreck-It Ralph
    • "When the arcade closes, the fun begins."
  • "Nothing is real." — Yellow Submarine
  • "Welcome to the urban jungle." — Zootopia

    Films — Live-Action 

    Literature 
  • "Alex Rider – The Reluctant Teenage Spy." — Alex Rider
    • "You’re never too young to die…"
    • "Action. Adrenaline. Adventure."
    • "Alex Rider – you’re never too young to die…" — Stormbreaker
    • "High in the Alps, death waits for Alex Rider." — Point Blanc
    • "Sharks. Assassins. Nuclear Bombs. Alex Rider’s in deep water." — Skeleton Key
    • "Alex Rider has 90 minutes to save the world." — Eagle Strike
    • "Once stung, twice as deadly. Alex Rider wants revenge." — Scorpia
    • "He’s back – and this time there are no limits." — Ark Angel
    • "Alex Rider bites back." — Snakehead
    • "Alex Rider – in the jaws of death…" — Crocodile Tears
    • "One bullet. One life. The end starts here." — Scorpia Rising
    • "Get your hands on the deadly prequel." — Russian Roulette
    • "Alex Rider is back." — Never Say Die
  • "Honour has no place in survival" — Carve The Mark
  • The Dark Artifices
  • "Duchess or demon slayer — does Lady Helen have a choice?" — The Dark Days Club
  • "Fairies. Knights. Princes. True Love. Think you know how the story goes? Think again..." — The Darkest Part Of The Forest
  • Divergent
    • "One choice can transform you" — Divergent
      • "She turns to face the future in a world that’s falling apart"
    • "One choice can destroy you" — Insurgent
      • "Fighting for survival in a shattered world… The truth is her only hope"
    • "One choice will define you" — Allegiant
      • "She must make her final choice…"
  • "Would you abandon the world if it abandoned you?" — Eclipse
  • "One boy... one dragon... a world of adventure." — Eragon
  • The Fifth Wave
    • "They are coming for us. All of us." — The 5th Wave
    • "How do you rid the Earth of seven billion human? Rid the humans of their humanity." — The Infinite Sea
    • "The enemy is other. The enemy is us." — The Last Star
  • "Reader beware — you're in for a scare..." — Goosebumps
  • "Before she was the Queen of Hearts she was just a girl who wanted to fall in love" — Heartless
  • "Hauntings are our business..." — Lockwood & Co., later British printings
  • "First friend, first girl, last words." — Looking for Alaska
  • The Mortality Doctrine:
    • "The Game is on..." — The Eye of Minds
    • "The takeover has begun" — The Rule of Thoughts
    • "The Game might just kill you" — The Game of Lives
  • "When mice do more than point and click." — Mousenet
  • "If not you, who else?" — Only You Can Save Mankind
  • "Unlock the magic within!" —Rainbow Magic
  • "Power is a dangerous game" — Red Queen
    • "Kneel or Bleed" — Glass Sword
    • "All will burn" — King's Cage
  • "They were expendable ... until they started comparing notes." — Redshirts
  • "If you could live your life over again...." — Replay
  • "There's always a first time to save the world..." — Wonder Woman Warbringer
  • Young Bond
  • "I am tired of being used, hurt and cast aside. It is my turn to use. My turn to hurt." — The Young Elites
    • "Once upon a time, a girl has a father, a prince, a society of friends. Then they betrayed her, and she destroyed them all..." — The Rose Society
    • "There was once a time when darkness shrouded the world and the darkness had a queen." — The Midnight Star

    Live-Action TV 

    Music 
  • David Bowie albums:
    • "Well worth stopping for." — Station to Station
    • "Tomorrow belongs to those who can hear it coming." — "Heroes"
    • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
    • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
    • "Often copied — never equaled" — Scary Monsters (and Super Creeps)
      • "Ladies and gentlemen, the show begins..."
    • "The Main Event: David Bowie" — Let's Dance
    • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station
  • Nelly's Sweat / Suit: "One man... Two albums."

    Pro Wrestling 
  • "Where Future Legends Are Born" — All Pro Wrestling
  • "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
  • "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
  • "Like Nothing Else" — CZW
  • "RINGS will declare the strongest man in the world." — Fighting Network RINGS
  • "Pure heart, pure wrestling." — JWP
  • "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
  • "Creating Excellence" — Ring of Honor
  • "Cross The Line" — TNA
  • "Where the Big Boys Play" — WCW (specifically WCW Monday Nitro)
  • "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
  • "Get The F Out!" — WWE, back when it was the WWF

    Puppet Shows 

    Tabletop Games 

    Theater 

    Theme Parks 
  • In the Disney Theme Parks:
    • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
      • "See the giant squid from..."
    • "Visit the wonderful world of..." — Alice in Wonderland
    • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
      • "The wildest ride in the west!"
    • "We are here to change the world." — Captain EO
    • "The Happiest Place On Earth!" — Disneyland
    • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
      • "A musical luau with an astonishing cast!"
    • "The 21st century begins October 1st, 1982" — EPCOT Center
    • "It's coming and there is nothing on earth you can do about it." — The ExtraTERRORestrial Alien Encounter
    • "A spectacular journey into the movies!" — The Great Movie Ride
    • "They've been dying to meet you at..." — The Haunted Mansion
    • "Take the trip you've always dreamed of." — Horizons
    • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
    • "For true-life adventure, ride the..." — Jungle Cruise
      • "Explore the mysterious rivers of adventure"
      • "Explore tropic rivers of adventure"
    • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
    • "The Most Magical Place On Earth!" — Magic Kingdom
    • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
      • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
    • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
    • "Discover the secrets of..." — Phantom Manor
    • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
    • "Rocket to outer space and back on thrilling..." — Space Mountain
      • "A journey through time and space"
    • "Explore uncharted seas!" — Submarine Voyage
    • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
    • "Drop in if you dare!" — The Twilight Zone Tower of Terror
      • "The tower is in control!"
      • "Never the same fear twice!"
  • In the Universal Studios parks:

    Video Games 

    Visual Novels 
  • "Immoral Hardcore ADV." — Euphoria
  • "Crawl, like the maggots you are." — Maggot Baits
  • "A Tale of Love, and Cutthroat." — Nemurenu Hitsuji to Kodoku na Ookami
  • "I wish we could have stayed friends." — Room No. 9

    Web Animation 

    Web Comics 
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "A Comic about things happening" — Antics
  • "Random nonsense three days a week" — Bug Martini
  • "Odd stuff happens; it's normal." — Com'c
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "Relax, we understand j00" — MegaTokyo.
  • "Revenge is like a plume of smoke." — Plume
  • "Because knowledge is a weapon!" — Precocious
  • "Is it not nifty?" — Sluggy Freelance

    Web Original 

    Western Animation 

    Other 
  • In-Universe from Calvin and Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "You Should Be Watching" — Funimation (as of 2010)
  • "Where books come to life." — Golden Book Video
  • "If it's a Paramount Picture, it's the best show in town!"
    • "The eyes (and ears) of the world." — Paramount News
  • "The magic lives on... Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
      • "After all, some memories are too precious not to share."
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Where the magic begins" - Disney Junior


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