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"Dangeresque 2: This time, it's not Dangeresque 1!"
Homestar Runner, Strong Bad Email "stunt double"

A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly Famous Taglines

Other Taglines

    open/close all folders 

    Anime & Manga 
  • "Which girl would you choose?" — the English release of SHUFFLE!
  • "The human whose name is written in this note shall die." — Death Note
  • Toonami taglines:
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "Scrape your knuckles. Catch some tails." — Sonic The Hedgehog The Movie
  • "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise manga.
  • "Your wish is her desire" — Heaven's Lost Property.
  • "Just one guy, four or five girls & two thousand panty shots." — Rosario + Vampire.
  • "F is for victory!" — Baka and Test.
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!.
  • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "A new generation, a new destiny," for the English premiere of Naruto Shippuden
  • "Real dragons have curves." — Dragonaut.
  • "Where panty shots are the last thing you want!" - Pretty Face
  • "The World Has Changed Since You Last Logged On" - .hack//Quantum

    Fan Works 

    Films — Animation 
  • "Imagine if you had three wishes, three hopes, three dreams...and they could all come true." — Aladdin
  • "The all-cartoon musical Wonderfilm" — Alice in Wonderland
    • "A world of wonders in one great picture!" (Alternate)
    • "'Tis brillig!" (1974 reissue)
  • "Meet Fievel. In his search to find his family, he discovered America." — An American Tail
    • "Look out, pardners. There's a new mouse in town!" — An American Tail: Fievel Goes West
  • "Every ant has his day." — Antz
  • "His story became a legend. His adventure is one you'll never forget." — Balto
  • "Dare to look beneath the hood..." — Batman: Under the Red Hood
  • "The most beautiful love story ever told." — Beauty and the Beast
  • "It's classic encounters of the funniest kind!" — The Bugs Bunny/Road Runner Movie
    • "The movie that leaves all other sequels behind!" — Bugs Bunny's 3rd Movie: 1001 Rabbit Tales
    • "It's everything it's quacked up to be!" — Daffy Ducks Quackbusters
  • "For a bunch of furry friends trying to break into show business...It's a jungle out there!" — Cats Dont Dance
  • "There's been a grave misunderstanding." — Corpse Bride
    • ''Can a heart still break once it's stopped beating?"
  • "Superbad, Superdad" — "Despicable Me"
    • "What if the world's greatest villain, was also your dad?"
  • "It's All About Me" — The Emperors New Groove
    • "A comedy about learning to stand up on your own four feet."
  • "Walt Disney's Technicolor feature triumph." — Fantasia
    • "Fantasia will amazia!" (1942 reissue)
    • "Hear the pictures! See the music!" (1969 reissue)
  • "There are 3.7 trillion fish in the ocean. They're looking for one." — Finding Nemo
  • "It's hard to be cool when your dad is Goofy." — A Goofy Movie
  • "Bust a moo April 2." — Home on the Range
  • "Sub-Zero Heroes" — Ice Age
  • "Some secrets are too huge to hide." — The Iron Giant
  • "The jungle is JUMPIN'" — The Jungle Book
  • "A new adventure is born." — The Land Before Time
  • "The story of a nobody who saved everybody." — The Lego Movie
  • "There's one in every family." — Lilo & Stitch
  • "The greatest adventure of all is finding our place in the circle of life." — The Lion King
  • "Somewhere under the sea and beyond your imagination is an adventure in fantasy." — The Little Mermaid
  • "How do they solve a mystery when they don't have a clue?" — Looney Tunes: Back in Action
  • "Hell hath no fury like a hippo with a machine gun." — Meet the Feebles
  • "We scare because we care." — Monsters, Inc.
  • "He's leaving his mark on history." — Mr. Peabody & Sherman
  • "One great big onederful motion picture" — 101 Dalmatians
    • "It's 'Arf comedy...'Arf's HOWLarious!" (1969 reissue)
      • "It's 'Arf comedy...'Arf mystery...and ALL doggone delightful!" (Alternate)
    • "The canine caper of the century" (1979 reissue)
  • "Every body needs a hero." — Osmosis Jones
  • "It will live in your heart forever." — Peter Pan
  • "For anyone who has ever wished upon a star." — Pinocchio (1992 reissue)
    • "Jiminy Cricket! What a show!"
    • "Pure enjoyment...with no strings attached" (1984 reissue)
  • "He's dying to become a chef." — Ratatouille
  • "Saving the world one playground at a time." — Recess: School's Out
    • "Taking recess to the next level" — Recess: Taking the Fifth Grade
      • "Being a big kid has its benefits" (UK tagline)
    • "The kindergarten years" — Recess: All Grower Down
      • "Even kindergarteners deserve a little respect." (UK tagline)
  • "You can shine no matter what you're made of." — Robots
  • "This time, the monsters are real." — Scooby-Doo on Zombie Island
  • "Right before your eyes, and beyond your wildest dreams." — The Secret Of NIMH
  • "The Greatest Fairy Tale Never Told." — Shrek
    • "Once upon another time..." — Shrek 2
    • "He's in for the royal treatment." — Shrek The Third
    • "It ain't ogre 'till it's ogre." — Shrek Forever After
  • "The greatest family adventure of all time." — The Simpsons Movie
    • "See our family. And feel better about yours."
  • "Wondrous to see! Glorious to hear!" — Sleeping Beauty
    • "Awaken to a world of wonder and enchantment!" (1970 reissue)
    • "Share it with someone you love." (1986 reissue)
  • "His first full-length feature production." — Snow White and the Seven Dwarfs
    • "The one that started it all." (reissue)
    • "Still the fairest of them all." (reissue)
  • "Uh Oh." — South Park: Bigger, Longer & Uncut
    • "It's not just another day in the park."
  • "On July 18, go bananas!" — Space Chimps
  • "Get ready to jam." — Space Jam
  • "Bigger. Better. More absorbent." — The Sponge Bob Square Pants Movie
    • "He's leaving his world behind." — The SpongeBob Movie: Sponge Out of Water
  • "Whiz-bang wizard of whimsy!" — The Sword in the Stone
    • It's Higitus-Figitus for magical mirth and music!"
    • "It's merry old England and a brand new Pooh!" (1983 reissue; double feature with Winnie the Pooh and a Day for Eeyore)
  • "An immortal legend. As you've only imagined." — Tarzan
  • "A cartoon fiesta of fun and fantasy!" — The Three Caballeros (reissue)
  • "Hang on for the comedy that goes to infinity and beyond!" — Toy Story
  • "Beyond good. Beyond evil. Beyond your wildest imagination." — Transformers: The Movie (1986)
  • "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
  • "Wish for a dinosaur and watch all your dreams come true." — Were Back A Dinosaurs Story
  • "When the game is over, the adventure begins." — Wreck-It Ralph
    • "When the arcade closes, the fun begins."
  • "Nothing is real." — Yellow Submarine

    Films — Live-Action 
  • "She's spying on two strangers, she's about to murder her best friend and she's only 9 years old!"Little Sweetheart

  • "One boy... one dragon... a world of adventure." — Eragon
  • "When mice do more than point and click." — Mousenet
  • "If you could live your life over again...." — Replay
  • "Unlock the magic within!" —Rainbow Magic
  • "They were expendable ... until they started comparing notes." — Redshirts
  • "If not you, who else?" — Only You Can Save Mankind

    Live-Action TV 
  • Smallville: "Every superhero has a beginning."
  • "The hotel with no reservations." — Hotel Babylon
  • "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" — Heroes (Taglines for individual Story Arcs rather than for the whole series.)
  • "The con is on." — Hustle Series One
  • "MI5, not 9-to-5" — Spooks
  • "You can't take the sky from me." — Firefly
    • "They aim to misbehave." and "The future is worth fighting for." — Serenity
  • "What did you see?" — FlashForward (2009)
  • "Guys... where are we?" — LOST
  • "We can rebuild him — we have the technology" — The Six Million Dollar Man
  • "She's armed. He's dangerous." — Castle
  • "Smart is the new sexy." — The Big Bang Theory
  • "The 21st century is when everything changes, and you gotta be ready." — Torchwood
  • "Family. Defined." — The Sopranos (Season 2)
  • "Listen Closely." — The Wire (Season 1)
  • "Its no Place like Home." — Oz
  • "A Love Story in Reverse." — How I Met Your Mother
  • "He's the secret. She's the agent." — Chuck
  • "Prepare yourself." — Alien Nation
  • "Humankind's last stand." — V
  • "Outwit. Outplay. Outlast." — Survivor
  • "Keep the magic secret." — Merlin
  • Several Disney Channel KidComs have taglines.
  • Teen Wolf
    • "Love. Be Afraid." — Season one
    • "Trust the Instinct" — Season two
    • "This Might Hurt" — Season 3A
    • "Lose Your Mind" — Season 3B
    • "Can't Go Back" — Season four
  • "This fall, a woman will be President." — Commander In Chief

  • David Bowie albums:
    • "Well worth stopping for." — Station to Station
    • "Tomorrow belongs to those who can hear it coming." — Heroes
    • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
    • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
    • "Often copied — never equaled" — Scary Monsters (and Super Creeps)
      • "Ladies and gentlemen, the show begins..."
    • "The Main Event: David Bowie" — Let's Dance
    • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station

    Professional Wrestling 

    Tabletop Games 

  • "See what all the fuzz is about." — Avenue Q
  • "Discover a whole new world in a whole new way." — Aladdin
  • "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
  • "God loves Mormons and He wants some more" — The Book of Mormon
  • "Now and forever" — Cats
  • "It must be believed to be seen" — Charlie and the Chocolate Factory
    • "Every ticket is Golden!"
    • "Imagine the wonders you'll find"
  • "There's only one singular sensation" — A Chorus Line
  • "Glass slippers are so back." — Cinderella (2013 Broadway adaptation)
  • "Can imagination be a souvenir? Actually, yes!" — La Nouba
  • "See it now. Remember it forever." — The Lion King
  • "The hardest part of falling in love is taking the first step." — The Little Mermaid
  • Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
  • "Magical. Mischievous. Miraculous." — Matilda
    • "To change the world, it takes a little genius."
  • "Nothing has ever held you like this." — Miss Saigon
  • "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystere
  • "They delivered the papers, until they made the headlines..." — Newsies
  • "Love wins" — Rocky
  • "It won the awards. It will win your heart." — The Secret Garden
  • "Whos on Broadway." — Seussical
  • "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
  • "So much happened before Dorothy dropped in." — Wicked
  • "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)
  • "...try and find one!" — City of Angels

    Theme Parks 
  • In the Disney Theme Parks:
    • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
      • "See the giant squid from..."
    • "Visit the wonderful world of..." — Alice in Wonderland
    • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
      • "The wildest ride in the west!"
    • "We are here to change the world." — Captain EO
    • "The Happiest Place On Earth!" — Disneyland
    • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
      • "A musical luau with an astonishing cast!"
    • "The 21st century begins October 1st, 1982" — EPCOT Center
    • "It's coming and there is nothing on earth you can do about it." — The ExtraTERRORestrial Alien Encounter
    • "A spectacular journey into the movies!" — The Great Movie Ride
    • "They've been dying to meet you at..." — The Haunted Mansion
    • "Take the trip you've always dreamed of." — Horizons
    • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
    • "For true-life adventure, ride the..." — Jungle Cruise
      • "Explore the mysterious rivers of adventure"
      • "Explore tropic rivers of adventure"
    • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
    • "The Most Magical Place On Earth!" — Magic Kingdom
    • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
    • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
    • "Discover the secrets of..." — Phantom Manor
    • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
    • "Rocket to outer space and back on thrilling..." — Space Mountain
      • "A journey through time and space"
    • "Explore uncharted seas!" — Submarine Voyage
    • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
    • "Drop in if you dare!" — The Twilight Zone Tower of Terror
      • "The tower is in control!"
      • "Never the same fear twice!"
  • In the Universal Studios parks:
    • "It's a blast from the past, present, and future!" — Back to the Future: The Ride
      • "It's the greatest ride of all time!"
    • "Experience the ride of a lifetime." — E.T. Adventure
    • "His journey is now yours." — Harry Potter and the Forbidden Journey
    • "Live the adventure" — Universal's Islands of Adventure
    • "Are you ready?" — Universal Studios Escape
    • "Ride the movies." — Universal Studios Florida
      • "Jump into the action!"

    Troper Works 
  • "Would you abandon the world if it abandoned you?" - Eclipse

    Video Games 

    Web Animation 

    Web Comics 
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "Is it not nifty?" — Sluggy Freelance
  • "Odd stuff happens; it's normal." — Com'c
  • "Relax, we understand j00" — MegaTokyo.
  • "Revenge is like a plume of smoke." — Plume.
  • "A Comic about things happening" — Antics
  • "Because knowledge is a weapon!" — Precocious

    Web Original 

    Western Animation 

  • In-Universe from Calvin and Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Where books come to life." — Golden Book Video
  • "The magic lives on...Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "If it's a Paramount Picture, it's the best show in town!"
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "You Should Be Watching" — Funimation (as of 2010)

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