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Tagline
"Dangeresque 2: This time, it's not Dangeresque 1!"
Homestar Runner, Strong Bad Email "stunt double"

A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words.

Particularly Famous Taglines


Other Taglines

    open/close all folders 

    Anime & Manga 
  • "Which girl would you choose?" — the English release of SHUFFLE!
  • "The human whose name is written in this note shall die." — Death Note
  • Toonami taglines:
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
  • ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown

  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise manga.
  • "Your wish is her desire" — Heaven's Lost Property (aka Sora No Otoshimono).
  • "Just one guy, four or five girls & two thousand panty shots." — Rosario+Vampire. A case of Exactly What It Says on the Tin.
  • "F if for victory!" — Baka and Test.
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano.
  • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — The first Fullmetal Alchemist anime.

    Films — Animation 

    Films — Live-Action 

    Live-Action TV 
  • "The hotel with no reservations." — Hotel Babylon
  • "Ordinary people discovering extraordinary abilities", "Save the cheerleader, save the world", "Are you on the list?", "It's time to save the world" — Heroes (Taglines for individual Story Arcs rather than for the whole series.)
  • "The con is on." — Hustle Series One
  • "MI5, not 9-to-5" — Spooks
  • "You can't take the sky from me." — Firefly
    • "They aim to misbehave." and "The future is worth fighting for." — Serenity
  • "What did you see?" — FlashForward (2009)
  • "Guys... where are we?" — Lost
  • "We can rebuild him — we have the technology" — The Six Million Dollar Man
  • "She's armed. He's dangerous." — Castle
  • "Smart is the new sexy." — The Big Bang Theory
  • "The 21st century is when everything changes, and you gotta be ready." — Torchwood
  • "Family. Defined." — The Sopranos (Season 2)
  • "Listen Closely." — The Wire (Season 1)
  • "Its no Place like Home." — Oz
  • "A Love Story in Reverse." — How I Met Your Mother
  • "He's the secret. She's the agent." — Chuck

    Tabletop Games 
  • "In the grim darkness of the far future, there is only war!" — Warhammer 40,000
    • "And they shall know no fear." — Said of the Space Marines in Warhammer 40,000.
    • "Their arrogance is matched only by their firepower." — Said of the Eldar in Warhammer 40,000
    • "Their number is legion, their name is Death." — Said of the Necrons in Warhammer 40,000
    • "Pray they don't take you alive." — Said of the Dark Eldar in Warhammer 40,000
      • Each of the army books/codices has one on the spine.
    • "WAAAGH!" — The Orks
    • "MAN VERSUS ALIEN IN DESPERATE BATTLE" - The spinoff board game, Space Hulk
  • "Don't split the party." — Dungeons & Dragons
  • Most of White Wolf's The World Of Darkness gamelines have at least one of these:
  • Magic: The Gathering has started to use taglines for each of its blocks and sets.
    • The Alara Block
      • "Five worlds share one fate." — Shards of Alara
      • "The birth of one world. The death of five." — Alara Reborn
    • The Zendikar Block
      • "Deadly Perils, Priceless Treasures" — Zendikar
      • "A World Enraged" — Worldwake
      • "And Carnage Shall Follow" — Rise of the Eldrazi
    • "The Battle Rages On" — 2011 Core Set
    • The Scars of Mirrodin Block
      • "The Corrosion Begins" — Scars of Mirrodin
      • "Steel Yourself for War" — Mirrodin Besieged
      • "The Sharpest Steel is Tempered in Fire" — Mirrodin Pure
      • "The Grand Compleation is Achieved" — New Phyrexia
    • "Gather Your Allies" — 2012 Core Set
    • "Ascend into Darkness" — The Innistrad Block
      • "Horrors Lurk Within" — Innistrad
      • "Command the Night" — Dark Ascension

    Video Games 
  • "The end begins..." — God Of War II
  • "What can change the nature of a man?" — Planescape: Torment
  • "Forget reality. Surrender to your darkest dreams." — Limbo of the Lost
  • "Hope runs deep." — Gears of War 2
  • The campaigns in Left 4 Dead:
    • "Curing the infection... one bullet at a time." — No Mercy
    • "Hell has come to Earth. Those four are gonna send it back." — Death Toll
    • "Their flight just got delayed. Permanently." — Dead Air
    • "No hope. No cure. No problem." — Blood Harvest
      • Survival-only campaign: "Theres no happy ending." — The Lighthouse
    • "Crashing will be the easiest thing they do today." — Crash Course, the downloadable campaign released in 9/2009.
  • Left 4 Dead 2 brings us:
    • "Prices aren't the only thing getting slashed." — Dead Center
    • "You must be this tall... TO DIE!" — Dark Carnival
    • "The only cure is dying." — Swamp Fever
    • "Come Hell and High Water." — Hard Rain
    • "This time it all goes south." — The Parish
    • "No one survives forever."The Passing, the upcoming downloadable campaign
  • "Rise Up" — Dark Void
  • "For the Burning Crusade expansion of World of Warcraft — You are NOT prepared!!"
  • "Rome has fallen and the world is up for grabs." — Age of Empires II: The Age of Kings
  • "War... war never changes..." — The Fallout series
  • "Some mountains are scaled. Others are slain." — Shadow of the Colossus
    • "The final blow is the hardest."* (Japanese tagline)
  • "Finish the fight." — Halo 3
  • "Gotta Catch 'Em All" — Pokémon, up until the Game Boy Advance games, at least.
  • "We Will Fight for the Lost!" — Mass Effect 2
    • Also "They say it's a suicide mission. Prove them wrong."
    • "Many decisions lie ahead. None of them are easy." — Mass Effect
  • "Your weapon is choice." — Alpha Protocol
  • "No crying until the end." — ''EarthBound Zero'
  • "All your base are belong to us." — Zero Wing 1991
  • "Get ready to soil your plants!" — Plants Vs Zombies
  • "You never know who you'll run into next." — Kingdom Hearts (first game)
  • "You are not the only hero." — Phantasy Star Online
  • "Let's take this outside." — Street Fighter IV 3D edition (the first portable version)
  • "Rage never dies." — Asura's Wrath
  • "Join The Revolution." — Brink
  • "Kill with Skill." — Bullet Storm
  • "Being a hero is optional." — inFamous 2
  • "Prepare to Die" — Dark Souls
  • "It's not the end of the world, but you can see it from here" — Deus Ex Human Revolution
  • "Run. Think. Shoot. Live" — Half-Life
  • "KICK THEIR ASS!" — Gungrave
  • "Keep your dignity" — Hellsinker
  • "No cover, all man" — Serious Sam 3: BFE

    Web Animation 

    Web Comics 
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "Is it not nifty?" — Sluggy Freelance
  • "Relax, we understand j00" — MegaTokyo.
  • "Revenge is like a plume of smoke." — Plume.

    Western Animation 


Station IdentParatextThis Is a Work of Fiction
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