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"Dangeresque 2: This time, it's not Dangeresque 1!"
Homestar Runner, Strong Bad Email "stunt double"

A single phrase or sentence, used on its own or as part of a commercial or trailer to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly Famous Taglines

Other Taglines

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    Anime & Manga 
  • "Which girl would you choose?" — the English release of SHUFFLE!
  • "The human whose name is written in this note shall die." — Death Note
  • Toonami taglines:
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of (wait for it) Toonami! Also an Actor Allusion for bonus points.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "Scrape your knuckles. Catch some tails." — Sonic The Hedgehog The Movie
  • ""The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise manga.
  • "Your wish is her desire" — Heaven's Lost Property.
  • "Just one guy, four or five girls & two thousand panty shots." — Rosario+Vampire..
  • "F is for victory!" — Baka and Test.
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!.
  • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "A new generation, a new destiny," for the English premiere of Naruto Shippuden
  • "Real dragons have curves." — Dragonaut.
  • "Where panty shots are the last thing you want!" - Pretty Face

    Fan Works 

    Films — Animation 
  • "Dare to look beneath the hood..." — Batman: Under the Red Hood
  • "It's All About Me" — The Emperor's New Groove
  • "There are 3.7 trillion fish in the ocean. They're looking for one." — Finding Nemo
  • "Sub-Zero Heroes" — Ice Age
  • "Superbad, Superdad" — "Despicable Me"
    • "What if the world's greatest villain, was also your dad?"
  • "The jungle is JUMPIN'" — The Jungle Book
  • "Hell hath no fury like a hippo with a machine gun." — Meet the Feebles
  • "We scare because we care." — Monsters, Inc.
  • "Every body needs a hero." — Osmosis Jones
  • "Saving the world one playground at a time." — Recess: School's Out
    • "Taking recess to the next level" — Recess: Taking the Fifth Grade
      • "Being a big kid has its benefits" (UK tagline)
    • "The kindergarten years" — Recess: All Growed Down
      • "Even kindergarteners deserve a little respect" (UK tagline)
  • "You can shine no matter what you're made of." — Robots
  • "The Greatest Fairy Tale Never Told." — Shrek
    • "Once upon another time..." — Shrek 2
    • "He's in for the royal treatment." — Shrek The Third
    • "It ain't ogre 'till it's ogre." — Shrek Forever After
  • "His first full-length feature production." — Snow White and the Seven Dwarfs
    • "The one that started it all." (reissue)
    • "Still the fairest of them all." (reissue)
  • "Uh Oh." — South Park: Bigger, Longer & Uncut
    • "It's not just another day in the park."
  • "On July 18, go bananas!" — Space Chimps
  • "Get ready to jam." — Space Jam
  • "Bigger. Better. More absorbent." — The Sponge Bob Square Pants Movie
    • "He's leaving his world behind." — The SpongeBob Movie: Sponge Out of Water
  • "A cartoon fiesta of fun and fantasy!" — The Three Caballeros (reissue)
  • "The toys are back in town." — Toy Story 2
  • "Beyond good. Beyond evil. Beyond your wildest imagination." — Transformers: The Movie (1986)
  • "After 700 years of doing what he was built for, he's about to find out what he was meant for." — WALL•E
  • "For anyone who has ever wished upon a star." — Pinocchio (1992 reissue)
    • "Jiminy Cricket! What a show!"
    • "Pure enjoyment...with no strings attached" (1984 reissue)
  • "This time, the monsters are real." — Scooby-Doo on Zombie Island
  • "Nothing is real." — Yellow Submarine
  • "An immortal legend. As you've only imagined." — Tarzan
  • "Walt Disney's Technicolor feature triumph." — Fantasia
    • "Fantasia will amazia!" (1942 reissue)
    • "Hear the pictures! See the music!" (1969 reissue)
  • "One great big onederful motion picture" — 101 Dalmatians
    • "It's 'Arf comedy...'Arf's HOWLarious!" (1969 reissue)
      • "It's 'Arf comedy...'Arf mystery...and ALL doggone delightful!" (Alternate)
    • "The canine caper of the century" (1979 reissue)
  • "It's hard to be cool when your dad is Goofy" — A Goofy Movie
  • "Share it with someone you love." — Sleeping Beauty (1986 reissue)
  • "The all-cartoon musical Wonderfilm" — Alice in Wonderland
    • "A world of wonders in one great picture!" (Alternate)
    • "'Tis brillig!" (1974 reissue)
  • "It will live in your heart forever." — Peter Pan
  • "The most beautiful love story ever told." — Beauty and the Beast
  • "For a bunch of furry friends trying to break into show business...It's a jungle out there!" — Cats Don't Dance
  • "Somewhere under the sea and beyond your imagination is an adventure in fantasy." — The Little Mermaid
  • "A new adventure is born." — The Land Before Time
  • "Meet Fievel. In his search to find his family, he discovered America." — An American Tail
    • "Look out, pardners. There's a new mouse in town!" — Fievel Goes West
  • "His story became a legend. His adventure is one you'll never forget." — Balto
  • "Wish for a dinosaur and watch all your dreams come true." — Were Back A Dinosaurs Story
  • "Bust a moo April 2." — Home on the Range
  • "The story of a nobody who saved everybody." — The Lego Movie
  • "Imagine if you had three wishes, three hopes, three dreams...and they could all come true." — Aladdin
  • "It's classic encounters of the funniest kind!" — The Bugs Bunny/Road Runner Movie
    • "The movie that leaves all other sequels behind!" — Bugs Bunny's 3rd Movie: 1001 Rabbit Tales
    • "It's everything it's quacked up to be!" — Daffy Ducks Quackbusters
  • "How do they solve a mystery when they don't have a clue?" — Looney Tunes: Back in Action
  • "He's leaving his mark on history." — Mr. Peabody & Sherman
  • "There's one in every family." — Lilo & Stitch
  • "Whiz-bang wizard of whimsy!" — The Sword in the Stone
    • It's Higitus-Figitus for magical mirth and music!"
    • "It's marry old England and a brand new Pooh!" (1983 reissue; double feature with Winnie the Pooh and a Day for Eeyore)

    Films — Live-Action 
  • "She's spying on two strangers, she's about to murder her best friend and she's only 9 years old!"Little Sweetheart

  • "One boy... one dragon... a world of adventure." — Eragon
  • "When mice do more than point and click." — Mousenet
  • "If you could live your life over again...." — Replay
  • "Unlock the magic within!" —Rainbow Magic
  • "They were expendable ... until they started comparing notes." — Redshirts
  • "If not you, who else?" — Only You Can Save Mankind

    Live-Action TV 

    Professional Wrestling 

    Tabletop Games 

  • "See what all the fuzz is about." — Avenue Q
  • "Discover a whole new world in a whole new way." — Aladdin
  • "The most beautiful love story ever told comes to life on Broadway." — Beauty and the Beast
  • "God loves Mormons and He wants some more" — The Book of Mormon
  • "Now and forever" — Cats
  • "It must be believed to be seen" — Charlie and the Chocolate Factory
    • "Every ticket is Golden!"
    • "Imagine the wonders you'll find"
  • "There's only one singular sensation" — A Chorus Line
  • "Glass slippers are so back." — Cinderella (2013 Broadway adaptation)
  • "Can imagination be a souvenir? Actually, yes!" — La Nouba
  • "See it now. Remember it forever." — The Lion King
  • "The hardest part of falling in love is taking the first step." — The Little Mermaid
  • Late in its original Broadway run, ads for Man of La Mancha asked "What? You've seen Man of La Mancha only once?"
  • "Magical. Mischievous. Miraculous." — Matilda
    • "To change the world, it takes a little genius."
  • "Nothing has ever held you like this." — Miss Saigon
  • "Pure amazement. Pure imagination. Pure performance. Pure Cirque." — Mystere
  • "They delivered the papers, until they made the headlines..." — Newsies
  • "Love wins" — Rocky
  • "It won the awards. It will win your heart." — The Secret Garden
  • "Whos on Broadway." — Seussical
  • "It sets entertainment back 1,000 years" — Spamalot (Inspired by one of the taglines of its source material, which "Sets the cinema back 900 years!")
  • "So much happened before Dorothy dropped in." — Wicked
  • "Good grief! We're a hit!" — You're a Good Man, Charlie Brown (1999 Broadway revival)

    Troper Works 
  • "Would you abandon the world if it abandoned you?" - Eclipse

    Video Games 

    Web Animation 

    Web Comics 
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "Is it not nifty?" — Sluggy Freelance
  • "Odd stuff happens; it's normal." — Com'c
  • "Relax, we understand j00" — MegaTokyo.
  • "Revenge is like a plume of smoke." — Plume.
  • "A Comic about things happening" — Antics
  • "Because knowledge is a weapon!" — Precocious

    Web Original 

    Western Animation 

  • In-Universe from Calvin & Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Where books come to life." — Golden Book Video
  • "The magic lives on...Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "If it's a Paramount Picture, it's the best show in town!"
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "You Should Be Watching" — Funimation (as of 2010)

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