Tagline

"Dangeresque 2: This time, it's not Dangeresque 1!"
Strong Bad Email, Homestar Runner, "stunt double"

A single phrase or sentence, used on its own or as part of a commercial, trailer, or poster to promote a TV series, film, game, book, or something else.

Sometimes incorporates Arc Words or a character's Catchphrase.

Not to be confused with Signature Line.

Particularly famous taglines:


Other taglines:

    open/close all folders 

    Anime & Manga 
  • Most every anime/manga released nowadays has some form of a tagline, which more often than not tries to summarize the theme/plot of the series.
  • "The World Has Changed Since You Last Logged On" — .hack//Quantum
  • "Don't let nobody tell you there's no future in a life of crime, because some rackets can last forever." — Baccano!
  • "Sleepless nights shall begin" — Berserk (2016)
  • "F is for victory!" — Baka and Test: Summon the Beasts
  • "Let the end times roll." — Blood Blockade Battlefront
  • "It's an all-out cat fight on campus!" — Yuji Iwahara's Cat Paradise
  • "See you, Space Cowboy." — Cowboy Bebop. Later given an homage on the final broadcast of Toonami! Also an Actor Allusion for bonus points.
    • "You're gonna carry that weight." — Cowboy Bebop, "The Real Folk Blues, Part 2"
  • "The human whose name is written in this note shall die." — Death Note
  • "Real dragons have curves." — Dragonaut: The Resonance
  • "Wouldn't it be nice if everyone would just die?" — The End of Evangelion
  • "Two brothers. One mission." "Humankind cannot gain anything without first giving something in return. To obtain, something of equal value must be lost. That is Alchemy's First Law of Equivalent Exchange. In those days, we really believed that to be the world's one, and only, truth." "They thought there was nothing more they could lose... They were wrong." ""The Philosophers' Stone: those who possess it, no longer bound by the laws of Equivalent Exchange in Alchemy, may gain without sacrifice, create without equal exchange. We searched for it, and we found it." — Fullmetal Alchemist.
  • "There is a future that will not wait." — The Girl Who Leapt Through Time
    • "It's all about choices."
  • "The right to use my friend as a weapon. That is my sinful 'crown.' I accept this 'guilt.'" — Guilty Crown
  • "Your wish is her desire." — Heaven's Lost Property
  • "Eyes of jewels that shine, glittering with luck and good fortune." — Jewelpet
  • "A sport you can't just half-ass!" — Keijo!!!!!!!!
  • "Some people are naturally drawn together (and others just draw for a living)." — Monthly Girls' Nozaki-kun
  • "A new generation, a new destiny." — the English premiere of Naruto Shippuden
  • "Where panty shots are the last thing you want!" — Pretty Face
  • "She will not know yet if this encounter is a mere coincidence or a necessity. Which would be, an encounter that would change her destiny." — Puella Magi Madoka Magica
  • "Just one guy, four or five girls, and two thousand panty shots." — Rosario + Vampire
  • "Which girl would you choose?" — the English release of SHUFFLE!, notable as fanservice-laden harem series were considered too niche to localize a lot of the time (if it were released ten years after, it would have had a more specific tagline) and this one opened the floodgates.
  • "Scrape your knuckles. Catch some tails." — Sonic the Hedgehog: The Movie
  • "Winning the war on pants!" — Strike Witches
  • Toonami taglines:
  • "Enjoy everything." — Yotsuba&!

    Comic Books 
  • "At some point in their lives, all kids think their parents are evil. What if they really are?" — Runaways
  • "They were normal kids. Until they weren't." — Teen Titans: Earth One

    Fan Works 

    Films — Animation 

    Films — Live-Action 

    Literature 
  • "Honour has no place in survival" — Carve The Mark
  • The Dark Artifices
  • "Duchess or demon slayer — does Lady Helen have a choice?" — The Dark Days Club
  • "Fairies. Knights. Princes. True Love. Think you know how the story goes? Think again..." — The Darkest Part Of The Forest
  • Divergent
    • "One choice can transform you" — Divergent
      • "She turns to face the future in a world that’s falling apart"
    • "One choice can destroy you" — Insurgent
      • "Fighting for survival in a shattered world… The truth is her only hope"
    • "One choice will define you" — Allegiant
      • "She must make her final choice…"
  • "Would you abandon the world if it abandoned you?" — Eclipse
  • "One boy... one dragon... a world of adventure." — Eragon
  • The Fifth Wave
    • "They are coming for us. All of us." — The 5th Wave
    • "How do you rid the Earth of seven billion human? Rid the humans of their humanity." — The Infinite Sea
    • "The enemy is other. The enemy is us." — The Last Star
  • "Reader beware — you're in for a scare..." — Goosebumps
  • "Before she was the Queen of Hearts she was just a girl who wanted to fall in love" — Heartless
  • "First friend, first girl, last words." — Looking for Alaska
  • The Mortality Doctrine:
    • "The Game is on..." — The Eye of Minds
    • "The takeover has begun" — The Rule of Thoughts
    • "The Game might just kill you" — The Game of Lives
  • "When mice do more than point and click." — Mousenet
  • "If not you, who else?" — Only You Can Save Mankind
  • "Unlock the magic within!" —Rainbow Magic
  • "Power is a dangerous game" — Red Queen
    • "Kneel or Bleed" — Glass Sword
    • "All will burn" — King's Cage
  • "They were expendable ... until they started comparing notes." — Redshirts
  • "If you could live your life over again...." — Replay
  • Young Bond

    Live-Action TV 

    Music 
  • David Bowie albums:
    • "Well worth stopping for." — Station to Station
    • "Tomorrow belongs to those who can hear it coming." — Heroes
    • "David Bowie. Moving on once again. Explore a new quality of life." — Lodger
    • "Just when you think you know David Bowie, there's a new David Bowie to know." — The side project Peter and the Wolf
    • "Often copied — never equaled" — Scary Monsters (and Super Creeps)
      • "Ladies and gentlemen, the show begins..."
    • "The Main Event: David Bowie" — Let's Dance
    • "Bowie. Soul. Period." — 1991 reissues of Young Americans and Station to Station
  • Nelly's Sweat / Suit: "One man... Two albums."

    Pro Wrestling 
  • "Where Future Legends Are Born" — All Pro Wrestling
  • "We Can Save Pro Wrestling" — Anarchy Championship Wrestling
  • "La Mejor Lucha Libre Del Mundo" — EMLL/CMLL
  • "Like Nothing Else" — CZW
  • "RINGS will declare the strongest man in the world." — Fighting Network RINGS
  • "Pure heart, pure wrestling." — JWP
  • "Watch the stars of tomorrow, shine today." — Pure Wrestling Association
  • "Creating Excellence" — Ring of Honor
  • "Cross The Line" — TNA
  • "Un Nuevo Mundo De Lucha Libre" — World Wrestling League
  • "Get The F Out!" — WWE, back when it was the WWF

    Puppet Shows 

    Tabletop Games 

    Theater 

    Theme Parks 
  • In the Disney Theme Parks:
    • "Relive Captain Nemo's adventures...journey through liquid space!" — 20,000 Leagues Under the Sea
      • "See the giant squid from..."
    • "Visit the wonderful world of..." — Alice in Wonderland
    • "Climb aboard n' hang on for the wildest ride in the wilderness!!" — Big Thunder Mountain Railroad
      • "The wildest ride in the west!"
    • "We are here to change the world." — Captain EO
    • "The Happiest Place On Earth!" — Disneyland
    • "A musical fantasy with an astonishing cast of audio-animatronic personalities!" — The Enchanted Tiki Room
      • "A musical luau with an astonishing cast!"
    • "The 21st century begins October 1st, 1982" — EPCOT Center
    • "It's coming and there is nothing on earth you can do about it." — The ExtraTERRORestrial Alien Encounter
    • "A spectacular journey into the movies!" — The Great Movie Ride
    • "They've been dying to meet you at..." — The Haunted Mansion
    • "Take the trip you've always dreamed of." — Horizons
    • "Join the happiest cruise that ever sailed round' the world" — "it's a small world"
    • "For true-life adventure, ride the..." — Jungle Cruise
      • "Explore the mysterious rivers of adventure"
      • "Explore tropic rivers of adventure"
    • "Spin into the fun-filled world of Wonderland at the..." — Mad Tea Party
    • "The Most Magical Place On Earth!" — Magic Kingdom
    • "Race thru alpine passes and ice caverns in..." — Matterhorn Bobsleds
      • "What's gotten into the Matterhorn?" (1978, when the Abominable Snowman moved in)
    • "Take a motorcar to nowhere in particular..." — Mr. Toad's Wild Ride
    • "Discover the secrets of..." — Phantom Manor
    • "Sail with the wildest crew that ever sacked the Spanish Main" — Pirates of the Caribbean
    • "Rocket to outer space and back on thrilling..." — Space Mountain
      • "A journey through time and space"
    • "Explore uncharted seas!" — Submarine Voyage
    • "The Timekeeper would love to take the time to take you on a trip through TIME!" — The Timekeeper
    • "Drop in if you dare!" — The Twilight Zone Tower of Terror
      • "The tower is in control!"
      • "Never the same fear twice!"
  • In the Universal Studios parks:

    Video Games 

    Visual Novels 
  • "Crawl, like the maggots you are." — Maggot Baits
  • "Immoral Hardcore ADV." — Euphoria
  • "I wish we could have stayed friends." — Room No. 9

    Web Animation 

    Web Comics 
  • "A momentary diversion on the road to the grave." — Achewood
    • Wins the prize for most honest tagline ever.
  • "A Comic about things happening" — Antics
  • "Random nonsense three days a week" — Bug Martini
  • "Odd stuff happens; it's normal." — Com'c
  • "Mad Scientists rule the world. Badly." — Girl Genius
    • "Adventure, Romance, MAD SCIENCE!"
  • "Relax, we understand j00" — MegaTokyo.
  • "Revenge is like a plume of smoke." — Plume
  • "Because knowledge is a weapon!" — Precocious
  • "Is it not nifty?" — Sluggy Freelance

    Web Original 

    Western Animation 

    Other 
  • In-Universe from Calvin and Hobbes: The Series: "Who knows what lies in the heart of tornadoes? Sharks. That's what." — Tornado Sharks
  • "Gems of the screen." — Columbia Pictures (A pun on the song "Columbia, Gem of the Ocean"; namesake of Screen Gems)
  • "Take Hollywood home!" — Columbia TriStar Home Video
  • "You Should Be Watching" — Funimation (as of 2010)
  • "Where books come to life." — Golden Book Video
  • "If it's a Paramount Picture, it's the best show in town!"
    • "The eyes (and ears) of the world." — Paramount News
  • "The magic lives on... Walt Disney Home Video" (early 80s)
    • "Bring the magic home." (mid 90s)
    • "When they're gone, they're gone." — Cartoon Classics: Limited Gold Editions
    • "Family keepsakes for every generation." — Walt Disney Masterpiece Collection
      • "After all, some memories are too precious not to share."
    • "Imagination for a lifetime." — Walt Disney Gold Classic Collection
  • "Where the magic begins" - Disney Junior


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