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Narrative
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alt title(s): Bathos 
What do you mean it's not serious enough?
"They're eating her. And then they're going to eat me. OH MY GOOOOOOOOOOOOOOOD."
A Narm is a moment that is supposed to be serious, but due to either over-sappiness, poor execution, excessive Melodrama, or the sheer absurdity of the situation, the drama is lost. The moment is often found funny by fans. It can be extremely subjective.
It is named for the famous scene
 in the last season of Six Feet Under, where the main character Nate suffers a brain embolism. He suddenly grabs his right arm and repeats "Numb arm!", but it quickly becomes "N'arm! N'arm!" Despite being the climax of one of the best shows HBO has ever created, the scene was overwhelmingly found by fans and reviewers to be funny rather than sad.
Were you to discuss this phenomenon in a scholarly work, the word you would probably use is "bathos". Though all the implications of said word do not match up exactly, it's a fairly good fit. If you're talking to non-tropers and don't want to have to make fun of the unintentional comedy of brain embolisms, that's probably the word you want to use.
Not to be confused with the Funny Aneurysm Moment, in which something wasn't meant to be upsetting but is, thanks to unfortunate Reality Subtext.
Narm often stems from a failed attempt to pull off a Crowning Moment Of Awesome, a Crowning Moment Of Heartwarming or a Tear Jerker. Alternately, a good performance in a bad movie will evoke Narm because the actor Took The Bad Film Seriously. Anything that falls under Wangst and Deus Angst Machina runs the risk of falling under Narm, as what is intended to be angsty and dramatic can instead come across as over-the-top ridiculous and absurd. In anime, Narms are often created through the use of badly used English, while Totally Radical dialog in general is another rich source of Narm.
See also Nightmare Retardant and many cases of Snark Bait, as well as Fetish Retardant for erotica (of which the Swedish home furnishings variety is a particularly good source of Narm). Not to be confused with 'Nam, which is generally slightly less funny.
Keep in mind that Narm is subjective, as one person's cheese is another person's charm.
Contrast with Narm Charm, where somehow, the drama still works.
Examples:
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