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Moe Anthropomorphism

Moefication of either characters who are not normally moe, or objects and concepts which are not even alive. Very popular with Fan Art and merchandise. Often referred to as "gijinka", the Japanese word for "anthropomorphism".

The mecha musume — basically, battle vehicles or Humongous Mecha rendered as cute girls — are a common form of moe anthropomorphism. Can also overlap with Cute Monster Girl if the moefied character is a monster. If the original character is male, Gender Flip may be a component, although boy implementations do occasionally happen.

Could easily be Nightmare Fuel or Fetish Fuel for some, depending on what is changed, what it looks like, and its gender.

Compare Anthropomorphic Personification, Sexy Whatever Outfit.

Humanity Ensues, while technically unrelated, can be compared as an in-universe variant thanks largely to the utilization of Morphic Resonance.


Examples: (Note: As all of the below are by definition in an Anime Style, and almost all of it is fan-art created for the web, they have been sorted by the source material they are based upon.)

    open/close all folders 

    Based on Advertising 
  • The notorious OS-tans are moe versions of operating systems and programs; their boob size is often proportional to memory requirements. Windows ME is the Ensemble Dark Horse, who became a popular character for her good intentions but decidedly unstable nature (and her cute Idiot Hair). Windows 2000 is a professional, reserved woman, Windows XP has excellent graphical capabilities, and Windows Vista has transparencies and even more memory requirements (except for Basic-tan who's a tsundere little girl). Windows 95 is a Yamato Nadeshiko carrying a katana, destroying Microsoft's PC competition once and for all, and eats very little memory. Norton Anti-Virus is portrayed as a lecherous, ghostly doctor who makes the girls strip naked even for the most minor ailments; McAfee as a faith healer; and AVG as a handsome student doctor. Also with theme song.
    • There are Linux-tans as well. Linux-tan herself is a bit of a Shrinking Violet, and Slack-tan is a Wrench Wench. There are also Unix-tans, with UNIX-tan herself being somewhat a tsundere. (Here is a pretty good lineup of the major ones.)
    • In Japan, a campaign run by Bing (MSN's search engine) from December 18, 2009-to January 18, 2010, which has closed on February 18, had five mascots: Nanae, Nana, Nanako, another Nanami, and Nanao.
    • Windows 8 now had two official mascots, Madobe Yuu and Madobe Ai.
    • Microsoft's cloud based Windows Azure platform has Claudia Madobe.
  • Akikan! does this for soda cans. These soda girls need carbon dioxide infusions (through kissing) to live. Japan really can make anything moe.
  • Okayama Prefecture in Japan has anthropomorphized their prized homegrown-jellies into moe girls.
  • A few Vocaloid characters have elements of this, and one plays it completely straight. Ryuto, also known as Gachapoid, is a male anthropomorphism of beloved Japanese children's tv character Gachapin. Hatsune Miku's design is heavily based on the Yamaha DX 7 and DX 100 synthesizers. Kagamine Rin and Len have elements from the Yamaha EOS keyboard in their design. Kamui Gakupo has many elements of digital music, such as spectrograms and equalizers, portrayed as samurai gear, and Megurine Luka has elements of brass instruments in her design.
  • Fruity Loops (a music synthesizer program) has FL-chan, popular among the Vocaloid fandom. Some of the official plugins have these, too, like Harmless-chan (a Cute Monster Girl, ironically) and her counterpart Harmor-chan.
  • Several Japanese railways have their trains Moe-fied.
  • Ryohoji Buddhist Temple in Tokyo-suburb Hachio-ji City, successfully raised attendance by anthromophizing it's patron deities into moe mascots.
  • A magazine ad for the Asus ROG Crosshair IV Extreme motherboard has it in the form of a short-haired brunette in a techno-fetish costume, holding a BFG three times her size and based on the device's design. Not very "moe" but still.
  • Habanero-tan is a cute loli pepper thing based on a habanero-flavored snack chip. There is also Jalapeño-tan, Habanero-neesan, and Milk-san. Jolokia-tan, the hottest pepper in the world, is the Alpha Bitch.

    Anime and Manga 

    Comics 
  • Death and Delirium from Sandman, anyone?

    Based on Film 

    Based on Folk Lore 
  • Entaku Seitokai (Round Table Student Council) does this for the King Arthur legends. Heroic knights of old turned into the cute girls of today. A liberal amount of Gender Flip is also applied in this instance.
    • The visual novels Knight Carnival! and 12+ also provide moe versions of Arhurian legends.

    Based on History 
  • Axis Powers Hetalia is a notable example of male moe anthropomorphism, featuring countries in human form.
  • This book (site has some NSFW ads) about Moe countries, 74 Countries Turned Into Bishoujo, continues the Hetalia tradition, only all-female. And yes, North Korea is included.
    • It's hilarious how England looks almost exactly like Louise.
  • Moe Moe Niji Taisen does this for World War II planes and tanks. They battle by causing Clothing Damage.
  • Along the lines of Axis Powers Hetalia the webmanga and web novel series Miracle Train ~Chūō-sen e Yōkoso~ about the Japan Railways Chuo Train Line has five of its major stations (Zero Tokyo, Shintaro Shinjuku, Riku Nakano, Takuto Kichijōji, and Luna Tachikawa) personified as bishonen. We're not kidding, official site here and Anime News Network report here. The characters have even been given voice actors.
    • There's also an anime called Miracle Train, though it focuses on the Oedo line instead of the Chuo line.
  • Strike Witches: Probably the most well-known example for military Moe Anthropomorphism.
  • There's a bunch of models for AP'd WW 2 planes as little girls with the appropriate national costumes and plane parts as clothes/prosthetic limbs. Surprisingly not very moe, or at least their eyes aren't.
    • On a related note, there's a moe version of the Battleship Bismark around the internet somewhere. A link cold not be found, but it's somewhere around deviantART.
      • The Bismarck was probably from Mitternacht Marine.
  • Afganisu-Tan, a Japanese online Yon Koma about the history of Afghanistan. Infamous for presenting the September 11th attacks as a rogue cat (Al-Nyada) biting Meriken.
  • Green Dam, the Chinese censorship/nanny tool once said to be a mandatory installation on all the country's new computers (until the government apparently backed down), was Moefied as a protest. Mildly NSFW link here.
  • The Japan Self-Defense Force even had their own moe mascots. So much for fighting lolis.
    • Connected with that is Mari-tan, the personification of the U.S. Marine.
  • There was some fanart floating around that moe'd several WorldWarII figures.
  • Moe Hayabusa space probe! Yes.
  • Just to prove that yes, nothing can avoid moe anthropomorphism, we present you with Japanese-made gijinka of a Chinese slur for the Japanese (ads and much of the other parts of this site are NSFW).
  • Japanisches Kaiserriech Mitternacht Marine is a webcomic revoving around the various personifications of World War II weaponary, like planes and tanks.
  • Hitler had already gotten the moe-treatment, but other dictators aren't safe either.

    Based on Literature 

    Based on Live-Action TV 

    Based on Military Aircraft 

    Music 

    Mythology 
  • Various deities from religions around the world are personification of certain concepts or locations. Not all of them are cute, though.
  • Egyptian gods are occasionally depicted as trees or normally inanimate objects with human arms or heads attached.

    Based on Sports 

    Based on Tabletop Games 

    Toys 

    Based on Video Games 

    In Video Games 
  • There's an eroge called MonoGokoro MonoMusume that has moe-anthropomorphized objects as most of its principal cast. Objects turned into cute girls include a computer, a pillow, a Humongous Mecha toy, a washing machine, and a pair of panties.
  • A good portion of Touhou characters feature this to some degree or another, with characters like Letty being the personification of Winter, Nitori, a Kappa, having the turtle shell and head plate of the actual mythological beast turning into a backpack and a cap, or Yamame, a giant spider monster, being a girl with no monstrous features except for design elements of the dress she wears.
    • Some of the girls, like Medicine and Kogasa are tsukumogami, which are basically personifications of inanimate objects, so they are kind of this in-universe as well as out.
  • There's also the free-to-play MMO TPS CosmicBreak, where a part of robots are your usual mechs while others are mecha musume.
  • The Triggerhearts from Triggerheart Exelica are design to resemble mecha musume.
  • All of the Real Robot series in Super Cosplay Wars Ultra is done by a girl with only the Gundam Wing cosplay being the only exception.
  • There's humanised versions of the romanceable birds in Hatoful Boyfriend, visible in a brief portrait when you first meet them.
  • Dododonpachi Saidai Oujou: Ladies and gentlemen—meet Lolibachi.
  • Neptunia personifies the seventh generation console war between the PS3, Xbox 360, and Wii (among other consoles). It also personifies a few game companies such as Gust and Nippon Ichi.

    Webcomics 

    Western Animation 

    Web Animation 
  • Someone has managed to personify Adobe Flash. As in the animation program.

    Web Original 
  • The Other Wiki has Wikipe-tan (along with Commons-tan and Quote-tan). TV Tropes itself has Trope-tan, while Encyclopedia Dramatica has AE-tan and Uncyclopedia has Uncyclo-tan.
  • OC Re Mix uses OCR-tan, with a new one for every forum version. The youngest, Ocr1-tan, is the first incarnation of the forum.
  • Most of the boards of 4chan have a moe anthropomorph. For example, /a/ is a Meganekko under-age Trap with an Ahoge.
  • The CWCki Wiki of Sonichu has CWCki-tan, and the majority of that "art" will likely make you cry inside, especially the one for Valentine's Day.
  • The Final Fantasy Wiki, there's FFWiki-tan, a Viera librarian that takes care of the Chocobo in the Wiki's logo.
  • Firefox-ko for Mozilla Firefox.
    • There's also Opera-tan, for the Opera browser.
  • Captcha-tan. The spambot that 4chan had to implement the captcha for (leading to Captcha-tan's creation) was also anthropomorphized as "Cornelia".
  • Skewered in this Anime News Nina comic.
  • Fantendo now has their own Fan-Tan.
  • Starting with Episode 20 of Looney Tunes Intro Bloopers, the characters, whose voices are provided by Speakonia, are giving rather cute human-like designs.


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MoeWe Are Not Alone IndexMondegreen

alternative title(s): Moe Personification; Gijinka; Mecha Musume
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