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Drink-Based Characterization

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Bartender: What will it be?
Meryl Stryfe: [bangs fist on counter] A banana sundae!
Milly Thompson: A gâteau mille-feuille with Ceylon tea!
Drunk Customer: Listen, missies, the gag won't work unless you order milk!

In certain moments, attention is drawn to what a character is drinking because it emphasizes their personality in some way. "Harder/grittier" drinks, such as black coffee or strong alcohol, contrast against "softer/weaker" drinks, such as mocha cappuccino latte or milk. Sometimes these characterizations are temporary, such as when a teetotaler decides I Need a Freaking Drink. Other cases may be examples of Trademark Favourite Food, where it implies an urge of consistency in their personality, but rarely anything else. The examples below should indicate both a drink and a trait.

Sometimes characters order "against type", subverting audience expectations (although this is still playing the trope straight), such as a hardboiled character ordering milk or something sweet and girly.

Some common personality shorthands are as follows:


  • Bubbly and upbeat feminine/effeminate personalities are often indicated by especially sweet/fruity cocktails or wines. If they order tea or coffee, this would be indicated by having some milk and lots of syrup/honey/sugar (or sugar substitute).
  • Tough/dangerous is indicated by drinking something with a very strong and usually bitter taste. Real Men Take It Black is a Sub-Trope in this category and is specific for coffee. The Gargle Blaster is usually a "hard" liquor that shows how high a character's pain tolerance is.
  • British culture/affectations can be indicated by characters having a Spot of Tea in unusual situations.
  • Snobbery or pretentiousness can be indicated by characters creating an Overcomplicated Menu Order.
  • Wine Is Classy is a Sub-Trope indicating the drinker is a sophisticated intellectual. Does not apply for cheap wines (especially boxed wine), which instead indicates low economic class/upbringing. A further Sub-Trope is A Glass of Chianti, where drinking red wine is used to indicate a villainous personality that is rich/well-bred. Either version may appear as an Invoked Trope where the character is attempting to appear high-class but doesn't actually know how to "properly" enjoy the wine.
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  • Naivete can also be conveyed by the circumstances surrounding the order. Asking for milk or tea in a bar is considered "inappropriate" because people are there to get drunk. Water and soda are often exceptions to indicate designated drivers (marking a dramatic shift if they suddenly change to alcohol). Milk is also used as a set-up for a vulgar joke, or a reversal of said joke. With the right tone, however, milk can also signify a stone-cold badass who doesn't give a damn about what people think; they might even be baiting others into drawing the wrong conclusion.

The drink order can be code for nationality and social class. See National Drinks for more details.

Has some overlap with Age-Stereotypical Food. See also Luxurious Liquor, when what is communicated by a character's choice of drink (one rarely ordered but always found on hand) is their liquid assets. Also goes well with Must Have Caffeine.

Contrast Your Favorite and Trademark Favorite Drink, where the drink doesn't represent anything about the character's personality, it's just a character is expressing a fondness. These tropes can overlap, and drink orders themselves are likely to be delivered in the form of The Triple.


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Strong Drinks

  • Played with in a Stella Artois ad which features several characters with well-know drink orders, such as the Dude from The Big Lebowski and Carrie Bradshaw from Sex and the City foregoing their usual drink order in favor of a Stella, with the implication that their beer is good enough to trigger such a drastic change.

    Anime & Manga 
  • In an episode of RahXephon, Makoto Isshiki orders Bond's signature drink. Unlike Bond, he isn't a dashing spy, but (like Bond) he is a cold-hearted seducer.
  • Monster uses whether or not one orders alcohol for character development. A recovering alcoholic orders whiskey, but then manages to stop himself from drinking it; a chronic lush orders coffee to indicate she's taking things seriously; and a workaholic orders whiskey to illustrate that he's actually treating his vacation as such.
  • Black Lagoon: The Lagoon Company's drink of choice when on the boat is Heineken. When they're at the Yellow Flag, they'll usually knock back rum or whiskey, with the hardest drinker by far being Revy. Contrary to the usual with this trope, Naïve Newcomer Rock is quite capable of keeping up with her, given his prior job as a Japanese salaryman.
  • Ricardo from El Cazador de la Bruja orders "Beer and milk" in any bar. The beer is for himself; the milk is for the Cute Mute orphan girl Lirio, whom he takes care of.
  • The nameless Information Broker and her successors from Mnemosyne always introduce themselves by ordering a Grasshopper from the bar.
  • In the Area 88 manga, Mickey and his father (two wealthy New York men living in the early 1970s) are shown drinking martinis in a flashback.
    • Farina, a Mafia don and arms dealer, is often shown drinking red wine.
  • Seri Awashima from K takes a martini with "six parts gin to one part vermouth, and... five scoops of red bean paste" - to which the bartender, Kusanagi, replies, "Your taste in drinks is the one thing I could never love about you, Seri," - introducing her Trademark Favorite Food and their Ship Tease in one quick exchange.
  • Axis Powers Hetalia:
  • Yuuko and the black Mokona from ×××HOLiC are often asking for more liquor. Doesn't seem to impact their ability to run the shop, though.
  • Yu-Gi-Oh!: Pegasus and the world's finest wine (or fruit juice in the English dub).
  • Tenchi Muyo!: As the local Ladette, Ryoko adores drinking sake.
  • Lupin III: When the gang is drinking, Goemon gets a bottle of sake.

    Audio Plays 
  • Choose Me: Mark or Doug takes place mainly in a bar, so each of the characters order a drink. Mark orders a Gin and Tonic, Doug presumably mixes his mentioned favorite drink- a Singapore Sling, and you choose your own alcoholic drink, though Doug recommends later on to have a Daiquiri, a Cosmopolitan, or a Sex on the Beach.

  • Billy Connolly routine: "Hey barman, is Jimmy 'Chainsaw' McHaggerty in here? How about Angus Kick-em-in-the-balls-first-and-ask-questions-later McGuinness?" Et cetera with similar scary names, to which the barman says no. Billy (in a sissy voice) "Then I'll have a Campari and soda, please."

    Comic Books 
  • Captain Haddock, of Tintin, will have a Loch Lomond whisky. In Tintin - Tintin and Alph Art (never completed due to Author Existence Failure), he was actually suffering from ill-effects as a result of not drinking. However, if whisky's not available, he's been known to favour rum.
    • Tintin himself, meanwhile, invariably goes with something softer.
  • The drink of choice for John Constantine of Hellblazer is a gin over ice.
  • Marv from Sin City ordered "a shot and a brew" and told the waitress to keep it coming. He seems to like whiskey and beer. Due to his size, he doesn't seem to get drunk easily. When he goes to visit Nancy Callahan, she saves time by bringing the whole six-pack in her fridge out.
  • Star Wars Legends:
    • In the X-Wing Rogue Squadron comics, Rogue Squadron's favorite drink is lum, which is a foamy, strong ale.
    • In Star Wars: Union, while Han and Luke are talking about Luke's upcoming marriage Luke orders hot chocolate, but Han gives him his whiskey for the subject.
  • Wolverine had two main vices for much of his history: cigars and beer. Although the former has appeared much less frequently in more recent books,note  he continues to chug beer by the gallon (and thanks to his Healing Factor he can do it and not get drunk). Despite the wide varieties of beer that seldom tend to come up in the media, he doesn't seem to have a favorite beyond "beer." Notably, in one instance Armor asks him if she can help with a problem, and Logan (who already has about half a dozen empties lying around him) simply responds, "Are you a beer?"
    • Logan's love of beer even becomes a minor plot point after his death. Cyclops decides the best way to honor him is to head down to a local tavern, chug a few brews, and get into a bar fight. Meanwhile, Armor decides to blow off steam with a beer after getting her ass kicked fighting recreations of all Logan's old enemies in the Danger Room. She's interrupted by Hellion, and when he realizes what she's doing he asks if he can help. Armor gives a Call-Back to the above conversation with Logan and simply asks, "Are you a beer?" Hellion does manage to talk her out of it.
  • Agent Graves of 100 Bullets seems to drink nothing but vodka. He's also fond of various sweet foods, like pie.
    • Cole Burns' favorite drink is Cuervo Gold with limes.

    Fan Works 
  • Bait and Switch:
    • Kanril Eleya tends to order a Gargle Blaster of a cocktail called the Hathon hammer when she's off-duty. The drink uses Klingon bloodwine as its base, then you add two shots of kava juice and one shot of kanar, a syrupy Cardassian liquor, then you shake it over ice and serve it in a martini glass. Eleya has some serious Lad-ette tendencies, so it fits.
    • Reality Is Fluid has Professor Atani Dukat of the Cardassian Science Ministry say she's never liked kanar and order a Samarian sunset instead. This after she verbally disowns her father, Gul Dukat, during the preceding Mission Briefing; she's working towards improved relations with Bajor.
  • RainbowDoubleDash's Lunaverse: Trixie and monsieur bourbon. Hilarity usually follows afterward, as she suffers Accent Relapse and becomes far more gregarious. Except at the Grand Galloping Gala, where she restrains herself to a martini (stirred, not shaken).
  • The titular character of Seth In The Pokecity is quite fond of coffee and especially beer. In early episodes, he is often shown drunk; but later on, he Never Gets Drunk.

    Films — Live-Action 
  • X-Men Film Series:
    • Logan's strong preference for beer stems from his Canadian background, and it's also an indicator that he has lived for many years as a vagabond.
    • X-Men: First Class:
      • When Xavier is at Oxford, he orders a pint of beer and chugs down a yard of ale, which is stereotypically more "plebian" than, let's say, a martini. This signifies that despite his posh background, he enjoys interacting with people who are outside of his social class.
      • Lehnsherr orders German beer in the hopes of gaining the attention of the two Nazis that he has targeted.
      • Charles and Erik wish to maintain an air of sophistication when they visit Angel at the strip club, so both men are sipping champagne.
      • In a Deleted Scene, Xavier and Moira cheerfully get drunk on champagne, and his choice of bubbly is presumably an attempt to impress her.
    • X-Men: Days of Future Past:
      • The Vietnamese general orders whiskey for both himself and Mystique. In the case of the latter, it represents her tough and determined nature.
      • 1973 Xavier is frequently seen consuming whiskey. It is generally viewed as a "manly" drink, but it's inverted in this case because he's an extremely depressed Manchild.
  • In Rustlers' Rhapsody, the hero, on realizing he's in "One of those tough bars" orders a gin. With a human hair in it. Later, the Town Drunk, on getting a gin, complains "Where's my hair?"
  • Inspector Tequila Yuen, the Cowboy Cop from the John Woo movie Hard Boiled and the game Stranglehold has his nickname because he prefers to drink Tequila Slammers, which are made by pouring equal parts tequila and soda into a shot glass, placing one's hand over the glass and then slamming it on top of the bar in order to mix it before drinking.
  • In The Big Lebowski, Sam Elliott's character, an old cowboy-type, asks for sarsaparilla (an old-school soft drink). Dude will have a White Russian.
  • Wayne's World: When going out to have a drink and talk business with the guy who's offering them a syndicated TV-show, The Company Guy and Wayne drink beer while Garth drinks something huge, bright blue and garnished with what looks like an entire pineapple.
  • ¡Three Amigos!. When they visit a Bad-Guy Bar the title characters try to order beer. When they're told all the bar has is tequila, they order some and are surprised at how strong it is.
  • Characters in Giallo and other Italian genre movies drink J&B scotch. No exceptions.
  • James Bond
    • Bond himself has his trademark vodka martini. Shaken, not stirred. He even gives off the recipe in Casino Royale (2006) and it says a lot about how fed up he is about the situation when the bartender that served him a few scenes prior asks him if he wants it shaken or stirred and he growls out, "Do I look like I give a damn?"
    • In GoldenEye, Judi Dench's new M mentions in her meeting with Bond that she prefers bourbon—the first sign of her no-nonsense, razor-sharp manner; her predecessor was a cognac man.
  • In Jerry Lewis's The Nutty Professor, Buddy Love's drink of choice is an Alaskan Polar Bear Heater - vodka, rum, bitters, a smidgen of vinegar, vermouth, gin, brandy, lemon peel, orange peel, a cherry, and scotch.
  • Gran Torino: True to "Old Working-class Midwestern Man" form, Walt Kowalski drinks Pabst Blue Ribbon by the case. In the bar, he orders a PBR with a shot of Jack Daniels, and basically forces his priest to change his order from a Coke to a gin and tonic.
  • In A Face in the Crowd, Mel and Marcia have very dry martinis, the precise order being "just let the vermouth blow a kiss to the gin."
  • Ordell Robbie in Jackie Brown is very partial to the screwdriver: Vodka and orange juice.
  • In The Godfather Part II, Michael and Fredo are at an outdoor cafe in Havana. Fredo asks Michael how to say "banana daiquiri" in Spanish. Michael replies, "banana daiquiri." Fredo orders the daiquiri, and Michael orders a club soda.
  • In Casablanca, Rick never drinks in his bar, until Ilsa comes in. Captain Renault notes that "a precedent is being broken." Later that night, Rick drinks alone, waiting for Ilsa to return. In their conversation the next day, he reveals what he was drinking: "Maybe it was the bourbon."
  • In Honky Tonk Freeway, Carol defends her drinking to husband Sherm, claiming she's not a drunk because she only orders cocktails. When their waiter comes over, she immediately orders five Old Fashioneds.
  • Eddie Valiant, Hardboiled Detective of Who Framed Roger Rabbit, orders a Scotch on the rocks. And he means ice.
  • John Wick: Chapter 2: Professional Killers John Wick and Cassian are trying their best to murder each other when they inadvertently enter a Truce Zone and have to stop fighting. The manager suggests they have a drink at the bar instead. Both of them order on each other's behalf, being familiar with the other's preference (Cassian drinks gin, John drinks bourbon).
  • Marvel Cinematic Universe:
    • Tony Stark is seen drinking all sorts of beverages, but being worldly and manly, he appears to prefer Scotch whisky or hot sake. His second drink of choice is champagne.
    • Thor is seen enjoying his beer in Thor, Age of Ultron and Ragnarok, which fits him being a Hunk. In Ragnarok, he derisively tells Doctor Strange that he doesn't drink tea.
    • Loki sips mead in Thor: Ragnarok while posing as Odin, which is appropriate for the king of Asgard. Later, he's twice seen drinking whatever's being served in a cocktail glass (maybe a Sakaaran martini) which he holds incorrectly by the bowl instead of the stem: just another mooch working his way through Grandmaster's entourage.
  • Spy Game goes a bit meta with its very much grittier and dirtier approach to Spy Fiction in implicit contrast with the James Bond series.
    Bishop: I thought spies drank martinis.
    Muir: Scotch, and never less than twelve years old.
  • Darryl Zero of The Zero Effect stockpiles Tab soda, amongst several other strange food obsessions.
  • Blue Velvet: Jeffrey requests a Heineken, which causes Frank Booth to trumpet, "HEINEKEN?! FUCK THAT SHIT! PABST! BLUE! RIBBON!"
  • Pirates of the Caribbean: Captain Jack Sparrow loves rum. Sadly, the rum is always gone.
  • Sideways: Miles loves Pinot Noir, but will not drink any fucking Merlot
  • A Clockwork Orange: Alex and his droogs frequent the Korova Milk Bar. It sounds pretty harmless, but they drink "milk plus," which is milk laced with all sorts of narcotics to sharpen them up for a bit of the old ultraviolence. They serve it to themselves from the breasts of taps shaped like naked women.

  • James Bond drinks vodka martinis, "shaken, not stirred."
    • Ian Fleming explained this preference by noting that it really only mattered if the bartender were female. Shake it!
    • In Casino Royale he's poisoned and almost dies, when ordering a stirred one. A shaken, on the other hand, will break up the poison and thus reveal if the drink is poisoned.
    • He also preferred it made with Russian or Polish vodka.
    • His superior M rarely drinks, but when he does, he favors a particularly cheap Algerian wine, which he dubs "the Infuriator".
  • In Discworld:
    • A witch will have absinthe and feel "a bit woozy after the sixth glass." In her native land, however, she will drink either a local beer or scumble, which is a healthy tonic made from apples ("Well, mainly apples") that can also crinkle paint at twenty paces. The scumble Nanny Ogg makes is not a drink. It evaporates before it can touch the tongue. It is instead "drunken through the sinuses." Two spoonfuls was enough to knock out an Igor.
    • Nanny Ogg, who prides herself on being the lowest common denominator, will have whatever's available, the stronger the better. And fill that big glass right up to the top if you please. And if the bottle runs empty before the glass is full, you can top it off with whatever form of alcohol is the next bottle.
    • Special sheep liniment is not for sheep. It is ideal for shepherds on cold nights, and for Feegles at any time.
    • Wizards are fond of beer, and in large quantities. Ridcully takes "good Ankh-Morpork ale" when he can, and we certainly know what goes into that! (Which is why all the other wizards drink beer instead.)
    • Trolls drink — well, they drink molten rock, is what they drink.
      Barman: One molten sulphur on coke with phosphoric acid...
      Detritus: With umbrella in it.
    • And Klatchian coffee, while not alcoholic, probably does not belong on the "soft" list. Drinking it causes one to become extremely knurd (the opposite of drunk), and when you're knurd you see the world exactly the way it is. Enthusiasts therefore take the precaution of becoming thoroughly soused beforehand.
    • The preferred method of getting drunk enough to enjoy Klatchian Coffee is Desert Orakh. The exact method of manufacture is unknown, apart from the fact that it involves leaving cactus sap and scorpion venom in the desert for a week.
    • The Watch, being coppers, naturally need to do a good amount of drinking to deal with their jobs. While he's had to quit, Vimes used to go for whiskey, with the main attribute he was looking for being "cheap". Angua will drink beer but also orders fruit juice when on duty. Cheery only drank beer to fit in with other dwarfs and would actually prefer a cocktail. Nobby orders a "long slow double entendre" (with a fruit salad in it). Carrot orders milk.
  • Holden Caulfield from The Catcher in the Rye orders scotch and soda, when he can get away with drinking.
  • Stephen King has various Author Avatar characters who will drink whatever they can get their hands on, usually "hard stuff" like vodka, whiskey or scotch.
    • Anne Anderson gave a demonstration of her character in The Tommyknockers when she ordered a sombrero (which has "cream in it. Cream."), and threatened the waiter with the force of her wrath should it not be mixed exactly to her wishes.
  • In the X-Wing Series novels, Rogue Squadron's favorite drink is Lomin ale. Corellians like Corran Horn, Wedge Antilles, and Han Solo like Corellian drinks, most notably a whiskey called Whyren's Reserve.
  • Chronologically, Fear and Loathing in Las Vegas opens with Raoul Duke and Doctor Gonzo drinking Singapore Slings with mezcal on the side. They actually drink more or less everything over the course of the novel (along with a truly frightening array of drugs), but Duke (much like Hunter S. Thompson) prefers rum and Wild Turkey 101 bourbon, and Doctor Gonzo has a liking for mezcal—which includes tequila, but is not just tequila (much like Oscar Zeta Acosta; the preference for a stereotypically Mexican drink is a fairly clear indication that Doctor Gonzo, while officially Samoan, is really Mexican).
  • In The Wonder Spot, Sophie's first college roommate is a rich jet-setter who wastes everyone's time at a bar the night they meet while she considers her options, some of which Sophie hasn't heard of. First she settles on a mint julep, then goes along with Sophie when she orders a White Russian, making the bartender pour out the julep.
  • Jim Pooley and John Omally, main protagonists of Robert Rankin's Brentford Trilogy usually choose a local ale called Large (although they are not picky when drinks are free), Old Pete swears by dark rum, Neville, the part-time barman prefers vintage whisky and Professor Slocombe enjoys very old brandy.
  • Cormoran Strike of The Cuckoo's Calling drinks a Cornish ale called Doom Bar. When he wants to get plastered, he simply drinks more of it.
  • A Confederacy of Dunces: Oh, so many:
    • Mrs. Reilly likes a Muscatel (i.e. Moscato) for when she drinks (i.e. often); she keeps them in the oven, to Ignatius' consternation.
    • Santa Battaglia, meanwhile, likes Early Times bourbon whiskey and always seems to have some on hand.
    • At the Night of Joy bar, Ignatius, pretentious ass that he is, orders a fancy New Orleans chicory coffee rather than anything alcoholic (yet another thing about his character). The barkeep tells him they only have instant; Ignatius is outraged. He eventually settles on a brandy.
    • The very, very Camp Gay Dorian Greene drinks frozen daiquiris and similar such drinks.
  • Things Fall Apart: All the men drink traditional Igbo palm wine, there being no other alcoholic beverages available. There are some variations in how they like it, though.
  • The eponymous detective of Nero Wolfe surveys 49 beers, selects Remmer's as his tipple of choice, and drinks six quarts a day — eight times the recommended daily average. Refusing to drink until a particularly notorious killer is caught is portrayed as Serious Business.
  • In The Kingkiller Chronicle, the Bard Kvothe regularly performs at an upmarket tavern and is happy to let his admirers buy him vintage Sountenwhich is to say, the bartender gives him a mug of water and half of what said admirer pays for the "wine".
  • The Elenium: Krager drinks wine in great quantity. His favorite variety is Arcian Red, and he comments unfavorably on vintages from the Tamuli Empire. In fact, the most reliable way for the heroes to get him to talk is to keep him sober for a few days, then wave a bottle of Arcian Red under his nose.
  • In It All Started With Columbus, in order to pay down war debts from The American Revolution, Alexander Hamilton established a mint, which sold mint for mint juleps for Southern army officers. This "put the new government on its feet and removed a good many Southern colonels from theirs."
  • Used to establish several characters in Victoria. For example, the can-do Southerner Bill McMoster offers the protagonist John Rumford a classy Bourbon, while the aristocratic Germanophile William Kraft prefers rare European wines.
  • Star Wars Expanded Universe: In The Thrawn Trilogy, Luke Skywalker mentions that Lando introduced him to an exotic beverage called hot chocolate, which he enjoys. Later-written books and comics will, if they don't make up a new drink, also have him ordering or making hot chocolate, and he liked it enough to stash some of the pods needed to make it in his brother-in-law's freighter. His wife, family, and various friends also come to like it. But it isn't uj cake.
  • Enid Blyton's The Famous Five get through a lot of ginger beer, though never lashings thereof.
  • Royce Melborn in The Riyria Revelations is known to favor Montemorcey wine.
  • Shows up a few times in Honor Harrington. Vying for "most notable" are Honor's predilection for hot chocolate and Old Tilman Ale (seemingly the only beer Manticoran officers ever share), and Delacourt, the vintage of wine that Honor breaks out to celebrate any really special occasion.
  • In The Canterbury Tales, the Summoner likes strong red wine.
  • In A Song of Ice and Fire: Roose Bolton drinks hippocras, which was thought to have medicinal properties in the middle ages. This goes along with his other weird health obsessions, such as frequent leechings.
  • The Stand: The Kid is obsessed with Coors beer (so much so that he "would piss Coors if he could) and Rebel Yell whiskey. Interestingly, in the story he drives right down I-70 in Colorado, which would take him practically within sight of the brewery itself, but it's not mentioned.
  • In the Elemental Assassin novels, Gin Blanco's trademark drink is gin.
  • Johannes Cabal the Detective: In the testosterone-poisoned military state of Mirkarvia, the gentleman's tipple of choice is any hard spirit in obscenely large quantities. Johannes, an outsider, orders a beer instead, which convinces the bartender that he's an unpretentious salt-of-the-earth sort.

    Live-Action TV 
  • Alias: Julian Sark prefers the pricey and rare Chateau Pétrus 1982 (a fact that the Covenant is aware of), which is a strong indication of his sophisticated tastes. He also has a fondness for high-end champagne. He even nonchalantly pops off the cork from the bottle while completely surrounded by numerous agents with lots of guns. When he adopts the alias of Bob Brown, an American, he orders beer at the bar. This choice of drink is supposed to hint that Bob is middle-class, unlike Sark's posh Englishman routine.
  • Artie kills a lot of Salty Dogs over the course of The Larry Sanders Show.
  • Just Shoot Me!: Sea breeze is the drink of choice for Dennis Q. Finch.
  • Angel: Lorne drinks Sea Breezes.
  • Burn Notice: Sam, Team Westen's functional alcoholic, drinks Mojitos (because it's Miami) - typically, when someone else is paying - and generic Beer (because he's the Blue-Collar military veteran in contrast to Michael's White-Collar Spy).
  • J.D. and his appletinis on Scrubs.
    J.D.: An appletini and the girliest drink in the house.
    Bartender: Two appletinis coming up.
  • A typical bar order for the main character of the Canadian TV series Butch Patterson: Private Dick consists of "eighteen gin and tonics, nine rum and cokes, three bottles of wine, six banana daiquiris, fourteen whiskeys, and a large jug of draft beer."
  • On Snuff Box, Matt Berry has a very distinctive way of ordering "Whiskeyyyyy!" at the gentleman's club he frequents.
  • Mad Men:
    • Don Draper will have an Old Fashioned made with rye, generally Canadian (and particularly Canadian Club, of which he keeps a bottle in his office). Before Season 4, anyway.
    • Betty seems to prefer white wine and/or gimlets, although she goes for red wine in the earlier seasons when drinking alone around the house.
    • Henry Francis seems to like brandy before bed.
    • Roger Sterling seems to drink whatever's handy, but has a general preference for vodka, and starting in Season 4 there always seems to be a bottle of Smirnoff in his office. Product Placement, anyone?
    • Ted Chaough orders an "Old Spanish" at a bar at one point. This is not a real drink, but a Shout-Out to 30 Rock (in which it is a rather disgusting-sounding wine cocktail).
  • In a late episode of M*A*S*H Rosie's bar gets trashed and Rosie injured, so the surgeons fill in for her. She tells Hawk & BJ about an Australian MP who comes in and orders "coffee," but that's a code word for whiskey. If he doesn't get what he wants, for free, he'll shut her down. Unfortunately, Charles is the one tending bar when the guy comes in.
    "You put coffee in my coffee!"
    • Hawkeye and his Swampmate generally favored the extremely dry martini, often made with "gin" from their private still. "You pour six jiggers of gin, and you drink it while staring at a picture of Lorenzo Schwartz, the inventor of vermouth." Another episode gave the recipe as "Five parts gin and a moment of silence for the vermouth."
    • In the final episode, Hawkeye is said to have ordered a double bourbon at the Officer's Club instead of his usual martini (after driving a jeep through the wall), which helps show something is seriously wrong with him.
    • Winchester's preferred drink is cognac. When Klinger orders one "with a beer chaser", he cringes in disgust.
  • Rumpole of the Bailey: Rumpole's drink of choice is "Pommeroy's Plonk," aka "Chateau Fleet Street," aka "Chateau Thames Embankment," aka whatever claret Pommeroy's Wine Bar stocks for two quid a bottle. She-Who-Must-Be-Obeyed (i.e. his wife Hilda) is typically seen quaffing gin and tonic. The clerk Henry goes for Dubonnet and lemonade, while Claude Erskine-Brown fancies himself a wine connoisseurnote  and Sam Ballard Can't Hold His Liquor and therefore drinks mineral water.
  • The women in Cougar Town, despite being heavy drinkers, are never seen drinking anything stronger than wine. The men will drink wine but also beer.
  • Cracker: Fitz will have a Scotch and dry. Make it a double if someone else is paying.
  • Henry Crabbe from Pie in the Sky always has "gin and tonic. No ice; no slice." He explains in the second episode that he doesn't trust any ice cube that he doesn't know where the water's been and that too many places now use lemon slices that were pre-sliced in a factory somewhere and shipped to the bar in individual plastic bags; in context, he's clearly bunging it on a bit for his audience, but it's characteristic enough to be his real reason.
  • A Running Gag on NCIS is Gibbs's love of bourbon-brand bourbon. Shepard drinks bourbon as well, which is a plot point in one episode when he finds a bottle of scotch in her study and realizes that someone else had been there. La Grenouille drinks reserve Courvoisier, a brand favored by Napoleon, in one scene and serves some to Ducky-as-Harot, who brings it up frequently after. The rest aren't seen drinking as often, but when they are, Tony usually comes back to sake bombs, and Ducky, left to his own devices, drinks the Macallan.
  • Vince Noir in The Mighty Boosh in keeping with his androgynous persona, prefers flirtinis with a twist of lime. Which becomes amusing when he makes the drink fashionable in a pub frequented by hoary old fishermen.
  • On Insomniac with Dave Attell, Dave would usually order a couple shots of Jager at any bar he visited.
  • 30 Rock:
    • Jack is always drinking scotch. There is one exception, in the scene where he meets C.C.; she hears him ordering "white rum with diet ginger ale and a splash of lime" and remarks, "Wow. I never would've pegged you for a University of Tennessee sorority girl." She herself has a shot of whiskey. After she leaves, the bartender gives Jack his drink, saying, "Here's your Nancy Drew," and Jack stiffly tells him that "for men it's called a Hardy Boy."
    • In Tracy's Establishing Character Moment, he asks for apple juice in a fancy restaurant, and, when told they don't have it, settles for a vodka tonic.
    • At her high school reunion, trying to feel successful and sophisticated, Liz orders a Manhattan. The bartender says, "Sure, what kind of bourbon?" and she folds and amends her order to a white wine spritzer.
    • Also, when Liz is suspended from work in "Jackie Jormp-Jomp", she runs into a group of middle-aged, wealthy women (who would probably read Real Simple if their income was reduced by a zero or two) who drink white wine in the afternoons and go out to spas and for meals on weekdays. Turns out it's a fight club.
  • Call the Midwife: The nurses smuggle in small bottles of whatever they can into Nonnatus House (most often cheap spirits, and most often gin) but Trixie has developed a fondness for Babycham sparkling perry, and Cynthia and Jenny join her (historically accurate; Babycham was very popular among young women in the late 50s). It also seems the nuns drink whisky sours before going carolling, and Constable Noakes likes himself some whisky.
  • In season 3 of Chuck, Casey recommends Johnnie Walker Black to Chuck when the latter must contend with the guilt of burning his first asset
  • Star Trek: The Original Series: Chekov and Scotty once compare drink orders. Chekov likes vodka — which Scotty calls "soda pop." His drink of choice is scotch — which, according to Chekov, "was inwented by a little old lady from Leningrad."
  • Star Trek: The Next Generation: Captain Picard carts around a few bottles of the family vineyard's signature red. While he doesn't drink it particularly regularly, he will crack open a bottle for special occasions such as first contact or his birthday.
  • Star Trek: Picard:
    • In Cristóbal Rios' first scene, he drinks a shot of aguardiente. If you had guessed that he's a rugged character, then you'd be right. His choice of beverage also alludes to his Latin American background because showrunner Michael Chabon affirms that Rios is Chilean.
      • When Rios orders a Temtibi Lagoon on Freecloud with two umbrellas, it's the opposite of his "broody, existentialist spaceman routine" because he's pretending to be an ostentatious 'facer.
    • When Picard offers Seven of Nine a drink, she requests, "Bourbon, straight up." It reflects her tough, blunt, no-nonsense personality, and it illustrates the Character Development she has gone through since Star Trek: Voyager, where she got tanked off one glass of champagne.
  • Paris Geller of Gilmore Girls drinks a triple espresso, which symbolizes her painfully intensive nature.
  • In Pretty Little Liars, Ezra Fitz was suspected to be the mysterious "Board Shorts", after his regular order - boysenberry pie and "Board Shorts Ale" beer - is revealed.
  • Sex and the City has the iconic Cosmopolitans, the drink of choice for Carrie and her girlfriends. When not drinking a Cosmo, Carrie usually alternates for a dirty martini.
  • Supernatural:
    • Most of the hunters, including Bobby and the Winchesters, are Functional Addicts who drink whiskey and beer in large quantities. Ash prefers Pabst Blue Ribbon in particular, and Rufus can be bribed with a bottle of premium Johnny Walker Blue Label. However, Garth is a lightweight, who does better with sticking to milkshakes.
    • Crowley, a Man of Wealth and Taste as well as a powerful demon, drinks 30-year-aged Craig, with which Rufus also has some familiarity. The preference for obscure, exclusive Scotch doubles as a hint at his human origins.
  • On Parks and Recreation, manly man Ron Swanson naturally sticks to Scotch whisky especially Lagavulin. "Clear alcohols are for rich women on diets." Nick Offerman is now making advertisements for Diageo, the company that owns Lagavulin, because his character brought attention to the brand.
  • Seen on Two and a Half Men with first season one-shot character Bill, formerly Jill. Trying to make a good impression on Charlie, who still hasn't recognized him as Jill, Bill reflexively orders white wine, before evidently deciding that he doesn't want to come across as feminine, so he switches to beer, chickens out and makes it a light beer, then goes back to beer.
    • When Rose visits the bar, she first orders pure grain alcohol. When told they don't have it, she instead orders a Sprite, completely inverting the Tracy example from 30 Rock, but still demonstrating that the character is a Cloud Cuckoolander.
  • Naturally, drink orders are a regular part of Cheers.
    • In one episode, novice drinker makes his first-ever bar order: "a carafe of your house whiskey." When Sam reacts with surprise, he asks "oh, was that a bad order?" "Not if you're a party of twenty."
    • In Woody's first appearance on the show he talks about how excited he is to be a bartender in a big city as opposed to his farm town. He goes into detail about how back home all anyone ever ordered was beer, which was disappointing for someone who spent years learning how to mix drinks since "any monkey can pull on a tap." Unfortunately, he's telling this story to Norm and Cliff, who being hard-working stiffs, have one order.
    Woody: (Finally finishing his story) So what'll it be?
    Norm: Beer.
    Cliff: Same.
  • Subverted in Fleming: The Man Who Would Be Bond. Ian Fleming goes to a jazz club and orders the drink he would one day make famous. The bartender wordlessly plonks down a beer instead.
  • All in the Family: Edith always fetched a beer for Archie when he came home from work.
  • Frasier: Drinks in both cases; Sherry for Frasier and Niles, Ballantine for Martin. Frasier running out of sherry was used as a metaphor at the end of the series, as was the Ballantine brewery closing around Daphne's wedding.
  • Glee: Will has an appreciation for beer, having at least one in several episodes and its mentioned that he always stocks up on the good stuff.
  • On Highlander, Methos was rarely seen without his beer.
  • How I Met Your Mother: Barney Stinson can be constantly seen drinking Red Bull energy drinks. In fact, because of the amount of free advertising he has given them, Neil Patrick Harris now gets free Red Bull for Life. And they also gave him a mini-fridge.
  • Still Standing: Beer for Bill.
  • Supergirl (2015):
    • Maggie Sawyer, according to Alex, loves scotch.
    • Jeremiah Danvers evidently likes margaritas. When the Danvers family celebrates Jeremiah's rescue from Cadmus, Maggie brings a bottle of tequila to the party, prompting Jeremiah to say, "Okay, she's family."
  • Tales of the Gold Monkey: Corky and a cold beer.
  • Peaky Blinders: Thomas Shelby drinks whiskey, preferring Irish to Scotch, which coincides with his partial Irish heritage.
  • Smallville: In "Warrior", when Alec takes Chloe's offer for a cappuccino, he orders a glass of milk instead, since he's just actually just a boy in a man's body.
  • Schitt's Creek:
    • Camp Gay David Rose orders a Carmel Machiatto with two sweeteners and a sprinkle of cocoa powder, which his boyfriend Patrick remembers. Straight Gay Patrick often drinks tea, the simplicity of which reflects his personality.
    • Flouncy Alexis Rose leaves her rum coconut coolers in her boyfriend Ted's refrigerator. He gets drunk on them, even though he says they taste like burnt plastic.

  • The Ramones, "Somebody Put Something in My Drink": "Oh, bartender, please / Tanqueray and tonic's my favorite drink / I don't like anything colored pink / That just stinks!"
  • Vocaloid:
    • Meiko: Sake, though this is just as often replaced with beer. Both are used to show her as a tomboyish Cool Big Sis.
    • Yowane Haku: Sake as well, signifying her Drowning My Sorrows attitude to being in the popular voice banks' collective shadow.
    • Tonio: Martini, playing on his voice bank's high-class opera singer box art.

    Tabletop Games 
  • In the VIPER sourcebook for 5th edition Champions, the titular villainous organization provides "Snake Beer" at all its bases. Quality varies, as they normally hijack beer shipments and slap a new label on the cans/bottles. But for the average VIPER recruit, the important thing is that it's free. (For the leadership, the important thing is that it keeps their members from getting sloshed in bars and talking too much.)
  • In Pathfinder's setting of Golarion, the god Cayden Cailean is an enthusiast of all alcohol, but particularly likes beer. His holy symbol is a tankard, one of his holy days is the First Brewing, and adventurers can buy the beer he was allegedly drunk on when he ascended to godhood. He and the dwarven god Torag have drinking contests from time to time.
    • Inner Sea Taverns features an elven drink called a "Twilight Symposium" consisting of blue, pink, and white wines layered to resemble a sunset. A visiting half-orc named Verak Longtooth expresses outrage at being served "some elf's art project" - especially since he can't stop ordering them.

  • Blanche from A Streetcar Named Desire is a heavy alcoholic, but loathes beer and only drinks whiskey.
  • State of the Union has a scene (shortened in the film version) in which Spike tells the Matthews' butler what drinks should be served: Judge Alexander (a Southerner) will "probably stick to straight bourbon"; his Lady Drunk wife requests Sazeracs and a lot of them. The only other character with a notably specific drinking preference is Sen. Conover, who takes Scotch and soda after dinner.
  • In The Time of Your Life, Joe, being something of a Rich Idiot With No Day Job, likes to loaf around at Nick's and order champagne, though Nick's isn't the kind of high-class joint that would ordinarily stock up with it.
  • In Margin for Error, the Consul acquired his taste for brandy when he was Consul in British South Africa. He is proud to note that his old stock of brandy was "reclaimed" from a Rothschild cellar. The fanatically pro-German Horst's preference is pale Hofbrau.
  • Elwood P. Dowd would always order two martinis when he went to the bar — one for himself, and one for Harvey. Of course, the locals figure he's just downing both of them himself and then drunkenly gushing about the tall anthropomorphic rabbit friend of his.
  • In the song "Your Majesties" from Cinderella (Rodgers and Hammerstein), the Steward offers the King and Queen "the best of all the vintages from every nation's vine." The Queen reads off the Long List, but the King insists:
    I want the wine of my country!
    I want the wine of my country!
    I want the wine of my country!
    The wine of my country is beer!

    Video Games 

    Visual Novels 

    Web Comics 
  • In Ansem Retort, Axel has a noted fondness for tequila. Another time, our... erm... "heroes" use liquor for Time Travel and recruit Marluxia to "drink the gay drinks... because you're gay."
    Marluxia: So you're saying you want me to drink appletinis until we go back in time?
  • Graham in Wizard School orders a "Scotch. With extra scotch."
  • Jimbo from Questionable Content offers the opinion that "Some of these fancy beers are pretty good. Not Narraganset, but pretty good." Seeing as Jimbo is a blue-collar stiff from Massachusetts, his beer preference is perfectly congruous with the character.
  • Schlock Mercenary:
    • Schlock is fond of a drink mix called "Ovalkwik". The ingredient list is here.
      Ch'Vorthq: Sergeant, you will be drinking a very heavy stimulant cocktail cut with shampoo and high-tensile inert carbon.
      Schlock: I don't drink it, I eat it straight.
      Ch'Vorthq: And I suspect you're addicted to it.
      Schlock: [aims plasgun] Step away from the tub of happiness.
    • Gav is a cryo-frozen refugee from the 21st century, and is very fond of Guinness beer. It still exists in the 31st century, but was pretty hard to find. That is, until Gav accidentally cloned himself 950 million times, and suddenly every brewery within a thousand light-years wanted to take advantage of the sudden economic opportunity this presented.
  • Dan and Mab's Furry Adventures: Dan loves ale and according to his sister has eaten almost nothing else in the last three years.
  • Arthur, King of Time and Space: Gawaine's call for beer is really just indicative of a general fondness for alcohol; he actually prefers something stronger.
  • Both Helens' Trademark Favourite Drink in Narbonic is pink boxed wine. Dave prefers Guinness.
  • Manly Guys Doing Manly Things: Out of the Supersoldier characters, the sophisticated James Bond Expy Ace drinks fine scotch while the down-to-earth father Commander is happy with beer and pretzels.
    Ace: Put away that beer, brother, you're drinking scotch with me, like a grownup.
    Commander: Glad t'know I'm finally old enough t'enjoy yer spicy moss water.

    Web Videos 

    Western Animation 
  • Futurama:
    • In an early episode, Bender is seen ordering three very specific, high-class wines at a dinner party... He then instructs the waiter to "Mix them all together in a big jug" (like a hillbilly). Three very specific, high-class fortified wines.
  • In The Venture Bros., Rusty is at a low-rent strip club where beer is the drink of choice - he orders a Rob Roy, and the burly bartender reaches down under the bar, looking like he's going after a baseball bat (but reaches for a drink recipe card.)
  • In The Brothers Grunt, all Grunts adore martinis. After Perry's coronation, the assembled Grunts drink a martini toast to their new leader. During the celebrations that followed, the Poobah is chugging martinis as fast as Ringo can mix them.
  • Kaeloo: In Episode 88, Mr. Cat orders a whiskey at an Old West Saloon. He does the same thing in Episode 87 when at a restaurant, but Kaeloo refuses to let him drink alcohol.
  • On King of the Hill, Hank, Bill, Dale, and Boomhauer, all drink beer when they're off the clock, showing them as working-class guys (Hank specifically says they do it to relax after a hard day). They also obsessively only drink the fictional Alamo brand, which is brewed in America (specifically Texas), showing the obsessive patriotism the four of them subscribe to (especially since Alamo is implied to not even be that good).
  • Kings Of The Inland Empire: All four of the main manly men love light beer and energy drinks. In fact, they buy a tap in their kitchen that simultaneously dispenses Coors Light and Monster Energy Fuel.
  • Family Guy: Brian likes his alcohol, especially Martinis and Jack Daniel's Tennessee bourbon whiskey.
  • The Simpsons:

    Real Life 
  • Hunter S. Thompson was noted for his fondness for both rum and Wild Turkey 101, a fondness shared by his alter ego Raoul Duke (as anyone who's read or seen Fear and Loathing in Las Vegas can attest).
    • His contract riders for speaking engagements are legendary. In Fear and Loathing in America: The Brutal Odyssey of an Outlaw Journalist, Thompson says he typically received so much Wild Turkey he ended up giving quarts away before leaving town, and some schools actually took him up on his half-joking offer to reduce his speaking fee, should they provide him with cocaine.
    • In "The Kentucky Derby is Decadent and Depraved":
    "Yeah, what are you drinkin'?" I ordered a Margarita with ice, but he wouldn't hear of it: "Naw, naw...what the hell kind of drink is that for Kentucky Derby time? What's wrong with you, boy?" He grinned and winked at the bartender. "Goddam, we gotta educate this boy. Get him some good whiskey..." I shrugged. "Okay, a double Old Fitz on ice." Jimbo nodded his approval."
  • Frederick the Great was fond of coffee boiled in champagne, which combined perfectly two of his passions: modernity and French culture. Coffee was very modern in the early 18th century, and champagne is of course French. Note that this didn't keep him from banning coffee to commoners to protect the brewing industry, despite his hatred of beer (he found it too German).
  • Charles, Prince of Wales, prefers Laphroaig scotch, the mesquite barbecue of scotches. It's the only scotch ever to carry the Prince of Wales' royal warrant (which means they are his official supplier and can use this fact in advertisements; they are also thus allowed to put the Prince of Wales' Feathers on their label, which they proudly do).
  • Joseph Haydn liked his Tokay wine (Tokay or Tokaji is wine from the Tokaj region of Hungary, famous for botrytized wines that are either very strong or very sweet). And when we say liked, we mean liked. Granted, anyone with social ambitions in Austria at the time was supposed to like Tokay, but Haydn took it to extremes even by the standards of the time.
  • Christopher Hitchens was famously an aficionado of whiskey, particularly Johnnie Walker Black Label. He was rarely seen in public without a glass in hand, particularly during interviews. Penn Jillette told a story of inviting Hitchens to a dinner party, and Hitchens brought his own bottle of whiskey. Juillet, a committed teetotaler, told him that no alcohol had ever been inside his home. Hitchens obliged by drinking on the porch.
  • Dan Aykroyd is the part-owner of a vodka brand, Crystal Head Vodka, which comes in a skull-shaped bottle. He works it into almost all of his appearances on TV or in film and is rarely seen outside in public without something with the logo on his person. He also owns a vineyard and has his own wine brand, and owns the distribution rights to Patron tequila in his native Canada. Essentially, dude likes his booze.
  • Michael J. Fox, according to his Lucky Man memoir, his favorite drink is beer.
  • Rugby players are memetically fueled by beer. To the point that the bridge to a standard rugby song is just "FREE BEER FOR ALL THE RUGGERS" repeated three times followed by "Jesus saves, Jesus save, Jesus saves!" Though how true this is on and individual basis in the modern era, with no shortage of health nuts running around, varies from entirely too true to total aversion.
  • Snoop Dogg likes his (Seagram's) Gin and Juice.
  • The late Lemmy Kilmister of Motörhead claimed to have drunk a bottle of Jack Daniel's whiskey every day for over thirty years. In some circles the Jack and Coke was named in his honour.
  • Rush members Alex Lifeson and Geddy Lee both have huge wine cellars (Geddy in particular has a thing for burgundies). Geddy also has a breakfast named after him at Caplansky's Delicatessen in Toronto- salami and lox scrambled into eggs, with rye toast and latkes with applesauce, "just the way he likes it." Neil Peart loves The Macallan, a brand of fine scotch.
  • Given the personal nature of tastes, what one drinks plays a very large part in identity politics. One extreme example is the "log cabin and hard cider campaign" run by William Henry Harrison in the US presidential election of 1840. The campaign started when an opposition newspaper mocked candidate Harrison's age by remarking "give him a barrel of hard cider, and ... a pension of two thousand [dollars] a yearnote  ... and ... he will sit the remainder of his days in his log cabin." Given that hard cider was the main beverage of the grain-poor Thirteen Colonies but had long past been replaced by beer and whiskey and the only people who still lived in log cabins were crazy old coots out in the middle of nowhere, this was basically the period equivalent of everything that has ever been said about John McCain. Harrison decided to turn this around, declaring himself "the log cabin and hard cider candidate" to promote an image of old-fashioned, working-class frontier values (i.e, "small-town values"), which was actually very much against his background, as he had been born on his family's Virginia plantation.

Softer Drinks

  • This Coffee Mate advert has the guy not only having drank 200 of them but also dressing in the same design and color scheme of the drink and the drink being with him and every one of his pictures.

    Anime & Manga 
  • Axis Powers Hetalia:
    • England: Tea.
    • Macau: Tea, according to another chibi
    • Taiwan: Bubble tea, according to her Image Song.
  • Dr Pepper for Okarin in Steins;Gate. He drinks it all the time.
  • Ouran High School Host Club: The entire club is fascinated by Instant Coffee, which they think is an absolutely brilliant invention if one doesn't have time to grind actual beans (like commoners). They've more or less made it the "official drink of the Host Club".
  • In Eyeshield 21, Marco loves cola.
  • In Hand Maid May, Cyberdoll Sara loves milk.
  • Shinichi Kudo of Detective Conan is notably fond of iced coffeenote . To the point where he (and fellow adult-shrinkee Haibara) will order it at movie theaters even when the actual kids they're trying to blend in with order cokes.
  • Sailor Moon:
    • Pluto/Setsuna: Green Tea.
    • Mamoru/Tuxedo Mask: Never really got one, but the anime frequently showed him drinking coffee. It was even used in a joke where in a romantic moment alone with Usagi he suddenly abandoned her to go to the kitchen and drink more coffee.
  • Yu-Gi-Oh! 5D's: Following in his predecessors' footsteps, Yusei Fudo can't shake his connection with milk after that one episode.
    • Jack Atlas has Blue-Eyes Mountain Coffee.
  • Gintoki from Gintama loves to drink strawberry milk.
  • Shizuo Heiwajima from Durarara!! likes milk (and dairy products in general, according to his profile) probably far more than is healthy. Not only is he known to down around six bottles of it during a meal, but it's one of the few things that's managed to avert one of his trademark Unstoppable Rages entirely. Understandably, he needs it for his Required Secondary Powers, that is, bones that are Made of Iron that can handle his Hair-Trigger Temper-induced Super Strength.
  • Kekkaishi's Yoshimori loves his coffee-flavored milk, in part because of his Triple Shifter lifestyle.
  • Puella Magi Madoka Magica: Mami's tea. She summons a cup of it from... somewhere after defeating a witch. This takes a horrifying turn when she dies in battle, and the witch's grief seed smashes her teacup, spilling tea and/or blood everywhere.
  • Future GPX Cyber Formula:
    • Karl Lichter von Randoll absolutely loves black tea, to the point he would drink tea in pit lanes, during pit stops and even in the middle of the races.
  • Metal Fight Beyblade: Doji and orange juice.
  • Mawaru-Penguindrum has the Creepy Twins Shirase and Souya like drinking carrot juice. Even in their bunny forms.
  • Anita King of R.O.D the TV loves milk, and has been known to power chug it by the quart.
  • Yang Wen-li in Legend of Galactic Heroes enjoys black tea very much, and likes to drink it with brandy as well.
  • Saki: Kouko Fukuyo, a mahjong commentator, has a fridge full of apple juice or mixes with apple juice.
  • There's something of a Running Gag in Wandering Son where Takatsuki is shown several times drinking orange juice while Saori drinks green tea.
  • The Disastrous Life of Saiki K.'s titular character loves coffee jelly above most everything else, with plots regarding him spending a month's allowance on a particularly fancy one only to end up having to exchange it for a kid's lost autographed baseball of equal value, desperately trying to shake off his friends during a class trip so he can eat a legendary dish of it in peace, and blowing all of his new years' money on a jelly maker instead of a new TV so he can make it himself.
  • Parodied in Yo-Kai Watch when two fifth-graders Eddie and Bear become inspirited by a youkai that makes kids put on airs. The two start drinking milk in wine glasses and talking about the milk like it's wine.
  • In S1E29 of Bakuten Shoot Beyblade, Kyōju needs some time alone to make sense of his life since the day he met Takao. To this end, he goes to a bar where he orders milk on the rocks, much to the disbelief of the other patrons. Him ordering milk is both a gag because it contrasts with the trenchcoat-and-hat badass way he enters the bar, but it also is a gag because the whole atmosphere doesn't fit Kyōju to begin with. He's a nerd, somewhat prone to stress, and shy and polite. Of course he'd order milk!
  • Youjo Senki: Tanya is very fond of coffee, as you'd expect from an overachieving former salaryman/current military strategist.

    Comic Books 
  • Batman orders black coffee ("and keep it coming") in the epilogue of Kingdom Come. Superman has milk, and Wonder Woman just water. It's not clear if this is her usual order, as she's revealed to be pregnant.
    • Tim Drake loves Zesti, a brand of soda. It's also become a meme within the Batman fandom that he is dependent on coffee (as the comics frequently show that he is sleep-deprived) but in canon he hardly ever drinks it.
    • In Batman: No Man's Land the crimelord Scarface also has a strong craving for Zesti, and will reward anyone who brings him a bottle, which are not easy to come by in the famine-stricken streets of the No Man's Land. Scarface, for the record, is a ventriloquist dummy and seeing him get soda poured down his throat while half the city starves is presented as very Black Comedy.
  • Asterix: Obelix favours goats' milk. If he orders several cups, he's in a bad mood.
  • GI Joe: All of the Dreadnoks are inordinately fond of grape soda. Sometime after the fall of Cobra, Torch eventually went into the business of making the stuff himself with the wildly successful "Uncle Winkin's Hard Grape Soda Company". He probably did this solely to get it for free and just the way he likes it.
  • Uncle Scrooge's favorite drink is nutmeg tea.
  • In The Backstagers, Beckett is constantly drinking Diet Coke. Inspired by series artist Rian Sygh.

    Fan Works 
  • Inverted in The Wrong Reflection. Eleya mentions in passing to Kai Kira Nerys that she can't stand Earl Grey, Captain Picard's drink of choice. Fitting, because as a starship CO she's got Sisko's pragmatism and Kirk's attitude.
  • In the Kim Possible fic I'm Scared Too, the goofy Nice Guy Ron isn't fond of coffee. When he does drink it, he likes his coffee very sweet. More specifically, a light roast coffee with a splash of cream and seven sugars.
  • From Harry Potter fanfic, A Time for Changeling Bathilda Bagshot tended to become pretty upset if she didn't get her pumpkin juice.
  • In The Legend of Royal Blue and La Sylphide, Nooroo drinks grape juice boxes to recharge his powers.
  • Deconstructed in Princess Celestia Hates Tea. Everyone in Equestria and beyond adamantly believes tea is Celestia's favorite beverage. When she tries to come clean and admits that she actually hates the stuff, her subjects refuse to believe it and accuse her of being the Changeling Queen or Discorded.
  • In Sugar Plums, Suigetsu who in canon prefers soft or drinkable meals is introduced to smoothies, which becomes something from that point on he either is drinking in a scene, or requesting immediately after.
  • In Fake, the ojou Sachiko dislikes coffee and rarely drinks it. It's too bitter and stains teeth too easily. According to her, ladies prefer tea.
  • In an untitled fanfiction of The X-Files, a villain strips Scully of her ID and puts her in a childish outfit that conceals her breasts. A woman at her workplace thinks she actually is a child (although that's rather odd because Scully hadn't shrunk, although it might be an Actor Allusion; this is after all the Trope Namer for the Scully Box) and offers her a juice box.
  • Doing It Right This Time: Mari Makinami naturally enjoys a Spot of Tea, and the opening part of Chapter 6 uses it as a low-key Establishing Character Moment: The way she prepares and serves it for her fellow Pilots when they pay a social call (plain stoneware mugs rather than fancy china cups, teabags rather than loose-leaf and brewed quite strong) reinforces her status as a down-to-earth, unpretentious sort of girl from a modest background.

    Films — Live-Action 
  • Bob Hope in Road to Utopia. Hope's character tries to fit in at tough-guy frontier bar, but then orders a lemonade. Realizing his mistake, he quickly turns to the bartender and growls, " a dirty glass!"
  • Lovable Rogue Brodie Bruce of Mallrats spends much of the movie sipping from a dixie cup full of soda that he brought from home. At one point he successfully orders a fast-food cashier to "Fill this up with Coke. No Ice."
  • In the epic comedy The Blues Brothers, John Candy in the role of a police detective attends the film's pivotal fund-raising concert in order to arrest the performing band, but decides he wants to see them perform first and orders three Orange Whips for himself and the much more "serious" uniformed state troopers he is with.
    • The line was ad-libbed as an informal promotion of a non-alcoholic orange creame beverage sold by the family of the film's costumer. Since the film the beverage has morphed into a sweet alcoholic cocktail.
  • Back to the Future:
    • When times get rough in 1885 in Back to the Future Part III, genius Emmett "Doc" Brown heads to the bar. The Hill Valley saloon is so Rated M for Manly that when Marty tries to order a nonalcoholic drink, the barflies laugh while the bartender pours him a free shot of whiskey — that BURNS the bar top where it spills. However, Doc is apparently so bad at being drunk that the bartender keeps some sarsaparilla note  in stock just for him. Doc ends up drinking one single shot of whiskey, which knocks him out entirely.
    • Used for humor in the first film, when Marty gets George to man up and try asking Loraine to the dance, he goes up to the counter of the diner and orders milk. slaps bar "Chocolate!" The glass slides in from off-screen, George takes a big sip, and heads off to talk to Loraine as Marty looks on, dubious.
    • Marty himself apparently prefers diet sodas. His attempt to order a Tab ("I can't give you a tab unless you order something") or a Pepsi Free ("You want a Pepsi, pal, you're gonna pay for it!") before those products exist results in comical misunderstanding. He eventually settles for "something without sugar" and is served a black coffee.
  • In Shane, a line is quickly drawn between the titular character and the drunken members of the Ryker gang when he walks into their bar and orders a soda-pop. In a twist, though, the "sodey pop" isn't for him, but for a kid he's befriended. Shane could have saved himself a lot of trouble by explaining this, but that's not the point.
  • Rustlers' Rhapsody. When Rex O'Herlihan walks into a Western bar he first orders a glass of warm milk. When everyone in the bar in the bar stares at him he changes his order to a sarsaparilla, and finally to a "gin with a human hair in it" upon deciding it's one of those "tough-guy bars."
  • Xander Cage in xXx orders club soda and cranberry juice. This could just be to contrast him against the James Bond-types who he's intended to be an inversion of, or because he's an extreme-sports fanatic and doesn't want his reflexes dulled while he's undercover. Some people theorize that Xander is in fact Straight Edge.
  • Harley Stone in Split Second survives on nothing but heavily-sweetened coffee and chocolate since his partner was killed by a monster no one else believes in.
    CONSTABLE: Would you like some coffee with your sugar, guvner?
  • Catwoman (2004) has Catwoman showing up at a bar after her transformation with a very specific order..
    Catwoman: White Russian, no ice, no vodka... hold the Kahlua.
    Bartender: Cream, straight up.
  • The Assignment (1997). At the officer's club Annibal orders a white wine and a club soda. A CIA agent played by Donald Sutherland deduces that the soda is for Annibal because he's afraid of In Vino Veritas while ass-kissing his superiors. Annibal informs him that the soda is actually for his wife.
  • In Joe Versus the Volcano, the islanders are known for their love of orange soda—to the point where its cans become part of the national costume.
  • In The Professional, Leon drinks nothing but milk, and is often shown going to the local store to buy more. It's part of his portrayal as a curiously innocent and childlike assassin. Part of Mathilda's training involves drinking lots of milk, which she does not care for.
  • The Amazing Spider-Man: This incarnation of Spider-Man seems to have a fondness for chocolate milk.
  • Forrest Gump was a big fan of the soft drink Dr. Pepper. (Unfortunately, drinking too many caused him to need to make a run to the bathroom right when he met President John F. Kennedy.)
  • Pokémon Detective Pikachu: Like with the video game Pikachu really enjoys coffee, so much so that he's pretty much addicted to it. He also knows several brands of coffee and even asks a Ludicolo barista to whip up one of his favorite brews. On the downside, it gives him gas.
  • Dalton in Road House, at the eponymous Wretched Hive gets black coffee, "leaded."
  • Turkey Hollow: city slicker Ned prefers espresso in the morning, but Aunt Cly doesn't have an espresso machine.
  • Dr. Robotnik in Sonic the Hedgehog (2020) drinks lattes with steamed Austrian goat milk, which are prepared by his lackey Agent Stone, to showcase his ludicrous standards and overbearingness.

  • In the Doctor Who novel The Infinity Casket, Rose orders water at a tough Space Pirates tavern, and the Doctor hastily adds the dirty glass.
  • Ciaphas Cain, HERO OF THE IMPERIUM!!!', once trekked across an Ork-infested continent in order to get to the nearest available pot of tanna tea. (OK, to be honest, he actually made the trip because it was the closest point of relative safety on the planet, but the fact that he did get the tea at the end was certainly an added bonus.)
    • Tanna is a national drink of all Valhallans, Cain just picked this habit from his long association with them. He's just as well would take an (alcoholic) amasec, a brandy analogue.
  • Starting from the first major Star Wars Expanded Universe trilogy, Luke Skywalker's favorite drink is an exotic but very safe, comforting beverage called "hot chocolate". As his wife muses, it fits his farmboy personality perfectly.
    • Wookieepedia says that toppings for hot chocolate include "orchid bean extract" (vanilla), "tang bark" (cinnamon) and "mallow paste" (marshmallows).
  • Doc Savage: The Man of Bronze film. While at Captain Seas' dinner party, Doc's aides order lemonade, root beer and a glass of milk, and Doc himself asks for a Coke.
  • The Hitchhiker's Guide to the Galaxy
    • In The Restaurant at the End of the Universe, Arthur Dent tries very patiently to get a simple cup of tea from the Sirius Cybernetics Corporation Nutri-Matic Drinks Synthesizer which, while it claims to produce the widest possible range of drinks personally matched to the tastes and metabolism of whoever cares to use it, invariably produces a liquid which is "almost, but not quite, entirely unlike tea" (possibly a Take That! at coffee). Arthur's determination leads him to explain the process of making tea, from geography to the social aspects to preparation. In the end, it almost gets him and everyone else on the Heart of Gold killed by Vogons, but he does indeed get a cup of good tea out of it.
    • The radio series had a sentient-machine that dispensed drinks apparently tailored to every customer's exact tastes and nutritional needs, provoking Arthur to exclaim "Wonderful, apparently I'm a masochist on a diet" before beginning another rant about tea, and the fall of a civilisation and the creation of a race of bird-men.
  • Dragaera's Vlad Taltos is a wine connoisseur and also favors "klava," a coffee derivative probably based on Hungarian egg coffee.
  • Ubiquitous in Tamora Pierce books. Because her books take place in medieval settings, where beer at breakfast was common (they hadn't really figured out sanitation yet), but have child-to-teenage protagonists, she explains why they're going with the soft option:
    • In the Circleverse books, mages are usually teetotalers for good reason—when the four protagonists tried some alcohol, they destroyed a barn.
    • In the Tortall Universe, Keladry prefers cider and Beka Cooper drinks twilseynote  at taverns because they dislike the uncontrolled feeling that alcohol brings. Lord Raoul is also a teetotaler after being The Alcoholic in his youth.
  • Horatio Hornblower: Hornblower tries to drink very lightly when he's at functions with alcohol since he likes to be in control of himself at all times. (He does get drunk in The Commodore after having to prevent his aide from assassinating the Czar and winds up sleeping with a Countess... also, half the fleas in the Russian palace.) Usually he drinks coffee or whatever pitiful substitute is left on the ship, like burnt toast.
  • In The Disaster Artist (making this a Real Life example as well,) Tommy Wiseau's beverage of choice whenever he goes out to eat is hot water. What does this say about his personality? Well, it's one of many things he does in the first chapter alone that's so peculiar that no one knows how to react; Sestero mentions he's never seen a waiter who didn't balk at that order.
    • He's also noted to chug Red Bull around the clock.
  • Charlie Wilson's War: Gust Avrakotos is disgusted when the two supposed tough guys from the CIA active services division order diet coke and chocolate milk. Meanwhile the Swiss Arms Dealer they're negotiating with is drinking cognac.
  • Sweet Valley High: The protagonist twins (and most of their friends) always drink root beer.
  • In Fifteen, the protagonist is 15 years old and doesn't like coffee, but wants to drink it to seem mature, however, she associates it with people older than her.
  • Discworld:
    • In Equal Rites, Esk attempts to order milk at a tavern in Ohulun Cutash. She explains you get it out of goats, but the tavern only sells beer (which the customers claim it gets out of cats).
    • When the Watch are Drowning Their Sorrows in Men at Arms, Carrot also sticks to milk. He tried a shandy (beer mixed with an equal amount of a fizzy drink like ginger beer or British lemonade) in Guards! Guards! and didn't like it.
  • Mexican Gothic: One of many details that sets Noemi at odds with the Doyle creepy family when she visits is that she's a coffee drinker, whereas they consider it a vice and serve an unpleasant tea instead. The tea turns out to be laced with the symbiotic fungus that infests the family.

    Live-Action TV 
  • M*A*S*H:
    • Radar O'Reilly: Grape Nehi.
    • In a couple early episodes, we learn General Clayton's "usual" is sherry and ginger ale.
    • In the episode where they get the Officer's Club, it's shown Frank Burns' usual drink is a Shirley Temple.
  • Ryuu Tendou from Choujin Sentai Jetman, being straight-laced, super-serious hero, usually orders milk in bars. Hot or cold.
  • In Season 5 of Mad Men there's a scene where Sally is at lunch in a restaurant with Megan and one of Megan's friends. Sally orders coffee and puts lots of sugar in it (the scene cuts to an overhead shot of the sugar landing into the coffee and fades out before she stops), illustrating how Sally's growing up but is still somewhat of a kid.
  • Breaking Bad: Lydia is known for ordering chamomile tea with soy milk and stevia. Laura Fraser, who played her, commented "Why would you put milk in chamomile tea? I don't get that. That should have been clue #1 there, of how deranged she was going to get." This became a very important plot point in the series finale, as Walter White, knowing her habit, mixes the stevia with ricin to fatally poison her.
  • Call the Midwife: Horlicks for everyone—nuns, nurses, doctors, patients—especially when on duty or under stress.
  • Jeeves and Wooster: Bertie puts five lumps of sugar into a small cup of tea.
  • Batman (1966): Batman enters a '60s disco (that barred Robin since he was under 21) and orders orange juice, trying to "blend in."
  • Shoestring: Eddie Shoestring goes into a punk club and orders orange juice.
  • The A-Team: B.A.'s favorite beverage is milk, which demonstrates his Gentle Giant nature when he's not in rage mode. It was the team's favorite way to slip in a sleeping pill to carry the bruiser onto an airplane (whenever a mission required them to travel long distances quickly).
  • The Big Bang Theory: Sheldon seems to be very fond of strawberry Quik.
  • In Boardwalk Empire, crime boss Arnold Rothstein loves milk, which emphasizes his Straight Edge Evil nature.
  • Buffy the Vampire Slayer:
    • Buffy and Willow both like mochas for the caffeine and sugar.
    • Giles and his tea.
  • CSI Greg loves Blue Hawaiian coffee, and you should not try to get into his stash.
  • Family Ties: While the Keatons may disagree strongly on politics, they all really love their orange juice. They can be seen drinking it in just about every episode.
  • The Flash (2014)'s H.R. from season 3 turns out to be a big coffee drinker. It's not available on Earth-19, where he hails from.
  • Frasier and Niles both make ridiculously complex and nitpicky coffee orders at their favorite coffee shop, which is often played for laughs. In one instance Frasier sends back his drinks multiple times with different requests and changes.
  • In the Friends episode "The One Where Monica and Richard Are Just Friends" Chandler takes out a bottle of Hershey Syrup to make chocolate milk. He offers to make one for Ross, but Ross demurs, "No thanks, I'm 29."
  • Spinelli of General Hospital, like any good hacker, can't function without his orange soda.
  • JJ from Good Times loved unsweetened Kool-Aid (referred to as "Kool-Aid Sour")
  • Happy Days: Richie's breakfast meal includes blueberry pancakes and freshly squeezed orange juice.
  • House of Anubis: When Alfie is cursed to turn into a child, he becomes even more immature than he already is. One scene has him drinking chocolate milk, and blowing bubbles in his drink until Nina gets angry.
  • JAG: AJ likes strong coffee ("Cup of Joe".)
  • From the Kamen Rider franchise:
    • Kamen Rider Blade: Kotaro buys milk by the crate and keeps his refrigerator constantly stocked.
  • How I Met Your Mother: Marshall and Ted share a passion for Surge soda.
  • In It's Always Sunny in Philadelphia, the McPoyle family is obsessed with drinking milk, among other creepy habits.
  • Kenan & Kel: Who loves orange soda? Kel loves orange soda! Unless he goes on a game show dressed up as a girl.
  • On Laverne & Shirley, Laverne loves milk and Pepsi. Mixed together. Yes.
  • On Leverage Hardison fills his fridge full of orange soda.
  • The Marvelous Mrs. Maisel: Whenever his family is at Steiner Resorts in the Catskills, Abe Weissman always drinks copious amounts of the resort's signature tomato juice. To the point that when he turns down tomato juice one day (after inadvertently learning that Midge is now a stand-up comedian), Joel and his parents know something's up with him.
  • Patrick Jane of The Mentalist loves tea.
  • On Three's Company, each of the landlords had his own drink obsession. Roper always wanted cocoa, and Furley's favorite poison was root beer.
  • Monica from Touched by an Angel loves coffee so much she tried to put it in everything, much to Tess' horror (she once made coffee-flavored biscuits). Her 100th-case party had the following edibles: coffee ice cream, coffee cake, coffee cookies, chocolate-covered coffee beans, and mocha latte with whipped cream and cinnamon sprinkles.
  • Agent Cooper from Twin Peaks is completely enamoured of coffee at the local diner, and in general, to the point where coffee became a major trademark of the series. When asked, in one episode, how he takes it, he gives this response:
    Coop: Blacker than midnight on a moonless night.
    Pete: Pretty black.
    • Judge Clinton Sternwood, a character who appeared in a few episodes of the second season, is a fan of a peculiar cocktail called a Black Yukon Sucker Punch. We're never told what it is, though fan recipes aren't hard to find.
  • What's Happening!!: Dee Thomas uses part of her $1 weekly allowance to buy strawberry milkshakes.
  • NCIS:
    • Gibbs also likes to drink coffee.
    • Abby and her Kaf-Pow! soda.
  • Star Trek: Picard: Dr. Agnes Jurati loves Earl Grey tea, just like Jean-Luc Picard does. Although their personalities and interests are different, they're both intellectuals.

  • Jonathan Coulton, on geek preferences: "Code Monkey like Fritos, Code Monkey like Tab and Mountain Dew..."
  • Vocaloid:
    • Hiyama Kiyoteru: Iced coffee, both playing on his maturity and the Hi (Ice) in his name.
    • Kagamine Rin: Orange juice, as an extension of oranges being her Trademark Favorite Food.
  • Johann Sebastian Bach wrote the Coffee Cantata, which tells the story of a young woman who really likes her coffee.
  • All of the members of They Might Be Giants love coffee enough that it gets mentioned at least once per album, and an entire segment of their Rockumentary was about how much coffee they drank.
  • Rush drummer Neil Peart has a thing for milkshakes in general, it seems: he claims to make the world's best milkshake himself, and in his book Roadshow, he writes about riding through an extremely hot area of the Western U.S. and eventually desperately craving a chocolate milkshake. (Neil, while motorcycling, travels in what amounts to a suit of black leather armor- gloves, pants, boots, heavy jacket, and full-face helmet. Hot weather + full-body armor means overheating, which means sweating more, which means dehydration.) He desperately searches for a Dairy Queen (claiming their milkshakes are at least consistently passable) but, failing to find one, stops at a roadside ice cream shack. He then complains about the "frozen glop of chocolate-flavored goo in a styrofoam cup claiming to be a milkshake" he was served in his journal for the day later on.
  • Insane Clown Posse has a running theme of Faygo, a regional brand of soda pop, which they work into lyrics: "Send yo mama straight out to the sto'/Tell that bitch to bring home a Faygo". Members of the audience often douse themselves and the band in the stuff. As a family-friendly company, however, the makers of Faygo have, on multiple occasions, clarified that they are in no way affiliated with the hyper-violent Insane Clowns.note 
  • Morning Musume's Sayashi Riho has a special liking for Cider. Which is a soft drink in Japan, which is good, considering that Sayashi is 13.
  • The Thin White Duke, David Bowie's 1970s persona, allegedly subsisted exclusively on red bell peppers, milk and cocaine.

    Puppet Shows 
  • In The Great Muppet Caper, Fozzie is messing with some champagne served in a coupe (no, not his '50 Studebaker). He takes a sip, then turns around and informs the people behind him, "Hey, if you add enough sugar to this stuff it tastes just like ginger ale!" He gives the distinct impression that he finds this to be an improvement (possibly the fact that he was adding sugar to it was a pretty solid hint).

  • From In the Heights, part of Benny's morning routine is to get his "boss' second coffee, one cream, five sugars."
  • In The Golden Apple, the second verse of "Scylla and Charybdis" mentions that Scylla has:
    Bought a vineyard up in Maine
    That makes passable champagne
    Though his ulcers keep him down
    To sarsparilla
  • In Holy Musical B@man! Alfred asks Bruce Wayne and Dick Grayson—who have just met—if he can get them a drink. They respond in unison:

    Video Games 

    Visual Novels 
  • A scene in Lucien's first season of Sweet Enchantments helps to establish the cast's personalities via the coffee Zain serves them: Lucien's is "dark as midnight," Roman's is loaded with whipped cream and syrup, and Runa's is spiked with liqueur.
  • Katawa Shoujo: Lily and tea.
  • Danganronpa: Trigger Happy Havoc: Celestia "Celeste" Ludenberg likes both milk tea (and she'll get pissed if it's not properly done).
  • Ace Attorney:
    • Godot: Coffee. One of the rare cases where he appreciates the taste more than the caffeine (although he still despises decaf). Truth in Television, as people who appreciate coffee for the taste usually do prefer the regular kind. The decaffeinating process adversely affects the quality of the bean (long story short, the caffeine gets brewed out), so, all other factors being equal, a cup of decaf will always be inferior.
    • Edgeworth: Tea.
  • Missing Stars: Beatrice is very fond of coffee and drinks a lot of it.

    Web Comics 

    Web Original 
  • On this list of thoughts by someone who dislikes coffee, one of them is that they feel like a child ordering hot chocolate instead, especially because they like it with marshmallows and cream.

    Western Animation 
  • The Simpsons:
    • The Australians' affinity for beer is parodied when Marge fruitlessly tries to order coffee.
      Marge: I'll just have a coffee.
      Australian Bartender: Beer it is.
      Marge: No, Cof-fee.
      Bartender: Be-er?
      Marge: Coffee. C-O-
      Bartender: B...E...
    • During the show's beginnings as animated shorts on The Tracey Ullman Show, the family would often celebrate good times by going out for Frosty Chocolate Milkshakes. This didn't carry over to the full-length episodes, however. (Except for the occasional Mythology Gag.)
    • In the episode "Viva Ned Flanders", Ned is having trouble deciding what drink to order as he very seldom drinks. One of the drinks he considers is called a Children's something-or-other.
  • Kim Possible: Dr. Drakken takes chocolate milk. Even worse, he insists on calling it "Cocoa Moo," acting as though he had just had all of his evil sucked out. "Cocoa Moo", mentioned in a couple of other episodes, might be a brand name in the KP-verse.
  • Avatar: The Last Airbender: Uncle Iroh has a passion for tea.
  • The "ginger ale... in a dirty glass" bit was also used in the Galaxy Rangers episode "Don Quixote Cody." We are talking about a cartoon from the middle eighties...and the two Rangers were on duty, after all. Fanon will usually depict Niko as a tea-drinker, and Goose taking his coffee strong enough to melt the spoon.
  • In the Batman: The Animated Series episode "Showdown", the muscular and scarred bounty hunter Jonah Hex walks into an Old West saloon and orders milk -in a clean glass.
  • In Episode 88 of Kaeloo, Stumpy orders a soda at an Old West Saloon.
  • In the Ready Jet Go! episode "Astronaut Ellen Ochoa", Ellen Ochoa drinks some lemonade from the kids' lemonade stand. This gives us some insight into her character by telling us that even though she's a major scientist, she's really just a normal person and is also One of the Kids.
  • The Looney Tunes Show: Bugs Bunny and coffee, to the point one of the episodes centered on him trying to beat his addiction to coffee by replacing it with an energetic drink. After finding out that the drink was worse and more addictive, Bugs decided to refrain to one cup per day... The doctor never specified the size of the cup.
  • The titular characters of Biker Mice from Mars love root beer.
  • Johnny Test: Dukey "likes a cup of joe".
  • The three shows following the original Ben 10, the title character was shown to love smoothies, which is also a case of irony as between the original series and Alien Force he refused to drink them. Ben says it was an acquired taste.
  • G.I. Joe: The Dreadnoks sure do love their grape soda.
  • Tino, Lor, Carver, and Tish from The Weekenders really like junk food, especially Chug-A-Freezes.
  • Arthur: Mr. Ratburn's stern sister Patty likes her green tea steeped for exactly 3 1/2 minutes. She's able to tell when her tea is steeped for only 2 3/4 minutes.
  • Samurai Jack: Jack himself frequently orders green tea or water when he's at a Bad-Guy Bar, emphasizing him as an out-of-place goody-two-sandals.
  • Futurama: Fry can frequently be seen downing a can of Slurm.

    Real Life 
  • Comedian Maria Bamford mentions Diet Coke in a lot of her jokes.
  • Elton John and Diet Coke, at least in The '90s. He was a celebrity endorser of the drink in television ads, and it was a fixture of his contract riders.
  • Much like Elton John, former Disney studio chairman and DreamWorks Animation founder Jeffrey Katzenberg has a favorite drink in Diet Coke. Reportedly, he was handed a Diet Coke upon entering animation meetings at Disney and also is alleged to down cans of it a day.
  • One would think the famously macho manly-man that was Theodore Roosevelt would down whiskey, wouldn't you? Turns out Teddy wasn't that big of a fan of alcohol, but loved coffee (with lots and lots of sugar). His son described his coffee cup as being "more in the nature of a bathtub." Supposedly after being served a cup of Maxwell House coffee he described it as "good to the last drop," which the company turned into their slogan.
    • This actually makes sense when you remember that Teddy had rather severe asthma. Coffee is a vasodilator and was a fair remedy for asthma in an era before corticosteroids.
  • Ulysses S. Grant was famous for drinking coffee for breakfast.
  • Lyndon Johnson loved the citrus soda Fresca so much that he had a special tap installed in the Oval Office that dispensed nothing but the drink.
  • Various cultures often have a stereotypical drink associated with them, which is often fodder for slurs.
  • When he was coaching the Washington Redskins in the 1970s, famously quirky head coach George Allen had the same thing every day for lunch. A Peanut butter & jelly sandwich and a glass of milk, made by his secretary. This prompted NFL Films President Steve Sabol to say once "Thanks to him, I'll never look at a jar of peanut butter the same way again."
  • John Paul I loved coffee.
  • CM Punk's Pepsi Globe tattoo.
  • Gamers with Mountain Dew and Doritos (according to the people who make them anyway).
  • Michael J. Fox really loves his Diet Pepsi. Although, according to his Lucky Man memoir, it was his second favorite drink behind beer.
  • Charles M. Schulz was known to ingest a ham sandwich and a glass of milk when drawing comic strips.
  • Miley Cyrus: Starbucks iced coffee was also regularly in her hands during paparazzi photos taken of her during her Disney Channel days as well.
  • Golfer Arnold Palmer loved to drink iced tea mixed with lemonade, so much his name is synonymous with it. Contrary to popular belief, he didn't invent it because he was a teetotaler; Palmer enjoyed a good stiff cocktail, but he couldn't drink booze while playing, so he came up with the signature iced tea/lemonade mix as a way to still enjoy a "cocktail" when having lunch on the green.
  • Averted by Shirley Temple, who had nothing to do with the non-alcoholic cocktail named after her. In fact, she actually hated it because it's so sweet.
  • Tomato juice is popular among airline travelers, possibly because the altitude can alter people's sense of taste.

Against Stereotype

    Anime & Manga 
  • Roberta from Black Lagoon orders milk, and she's a human Terminator! It's a good way to provoke a fight. Also drinking milk in the series were Torch, a psychopathic Mormon pyromaniac and Rotton the Wizard a (not so) Badass Longcoat who can't hold his liquor. However, in a later appearance of Roberta, she orders tequila, signaling a return to her bloodthirsty past personality.
  • One of the many ways that Devil May Cry showcases Dante's quirkiness despite his status as a badass is in, among other things, his tendency to instantly assume that people who enter his shop are looking for the bathroom, his fondness for tomato juice, and his habit of ordering a strawberry sundae from any bar he walks into. The last one in particular is seen in the very first scene in the anime.
  • Badass giant robot pilot Van of GUN×SWORD has as his drink of choice... milk. He does have an excuse, however - he Can't Hold His Liquor worth a damn.
  • Same with above example, although the guy in question is Yusei Fudo of Yu-Gi-Oh! 5D's. Has a yellow shape on his face? Criminal. Wears leather or denim with shoulder, elbow and knee pads? Biker. Bar near a prison? This guy came from prison. Completely emotionless face? No Nonsense type of guy. What does he order? Get me Milk.
    • Of course, he expects to ride in a high-speed motorcycle race at any time, so staying sober is probably a good idea.
      • Fridge Brilliance and Justified Trope here. Previous episodes showed Yusei's age as 18 years old (at the time). The Japanese Legal Drinking Age is 20. Also a Casting Gag as above-mentioned Van shares a Seiyuu with Jack Atlas.
  • The favorite drink of Afro Samurai: "Lemonade. Ice cold." (Lemonade is a major part of one of his few good childhood memories.) Do not interrupt the man while he's drinking, either.
  • Colonel Paya Livingston from Dai Mahou Touge orders "the usual" at the bar and gives the barkeep a jar with "sake" written on it. However, "the usual" turns out to be chocolate milk, which the barkeep pulls from under the counter.
  • In Dragon Ball we see Gilan, a dinosaur/dragon that competes in the Martial Arts Tournament. He goes to a bar and orders milk. A group of men mocks him but he pays no attention until one of them trips with his tail. The four men attacked him while Gilan asked the bartender for more milk. He literally defeated all of them before the glass got full.

    Comic Books 
  • Another classic example is when The Phantom goes to town in the guise of Mr. Walker, to extract information. He will invariably visit the grungiest bar in the seediest part of Morristown and order milk. Nobody ever mocks him for it... more than once ("It is good for the bones" [starts breaking bones]). And they will always have a bottle handy.
    • Naturally. They need it to make Caucasians, which in turn is the girliest cocktail ever and only an acceptable guy's drink after The Big Lebowski was made.
  • In the Marvel G.I. Joe comic, Zartan's Dreadnoks all drink grape sodas, usually served as if they were alcoholic.
    • Many members of the Joe team drink the fictional Yo-Joe Cola, which reportedly tastes nasty.
  • Jackie Estacado of The Darkness is a non-drinker, and only orders non-alcoholic items at the local bar because "likes himself the way he is."
  • Batman seldom drinks alcohol, however, as he plays up the role of the Rich Idiot With No Day Job, he is known to order Ginger Ale and pretend that it is champagne or the like. On the rare occasions when he does, he favors bourbon.
  • In the early days of the comic book, Lucky Luke would always drink lemonade or Coca-Cola when he was at a saloon. But ever since the comic changed its publisher, he always orders beer.
  • In Mesmo Delivery, Rufo, a huge, broad-shouldered former boxer now working as a truck driver, stops at a roadside diner and since he's working gets himself a glass of milk, unfortunately since he also has a rather pudgy, round face the other customers decide to call him a big baby.
  • When Sam & Max hit up a bar before travelling to ancient Egypt, Sam orders a root beer and an Orange Julius; Max demands dishwater in a dirty glass.

    Films — Live-Action 
  • A John Wayne quote (that he never said): "Get off your horse and drink your milk."
  • Forgot the exact source, but a bartender in some western once explained he keeps milk around because people tough enough to dare order milk at his bar really aren't the kind of people he'd want to offend by not having any.
  • Jean Girard from Talladega Nights: The Ballad of Ricky Bobby daintily sips an espresso from a real china cup and saucer as he drives his stock car. It's against stereotype for NASCAR, but totally in-stereotype for a gay Frenchman. At least he's not downing Bordeaux during a race.
  • The Mariachi from El Mariachi and Desperado, despite his badass gunslinger persona, orders soda when visiting a bar. He explains that he doesn't drink because he's a musician and afraid that it would ruin his voice.
  • When Bond loses it all in Casino Royale (2006), he evidently does not give a damn about whether his martini is shaken or stirred.
  • Billy Costigan in The Departed orders a cranberry juice. A mob flunkie who cracks a joke about it gets the glass in his face.
  • In Clockers, one of the main characters is a low-level drug dealer who at one point walks into a bar and orders chocolate milk, specifically "Chocolate Moos." He thinks it will help his ulcer.
  • In Sidekicks, Chuck Norris drinks milk... which automatically means milk is awesome.
  • Charlie Chan is The Teetotaler, but in spite of the fact that he's Chinese and is a teetotaler he is no fan of a Spot of Tea; he prefers sarsaparilla (a root beer-like beverage).
  • Rory, a badass Yardy gangster in Lock, Stock & Two Smoking Barrels likes frothy drinks of the Umbrella Drink type. On one occasion, he does order a cocktail with a very high alcohol content, but that was only so he could spit it on someone who annoyed him and set them on fire.
  • In Final Justice, Joe Don Baker's character is made fun of by a comically tiny Maltese Man for wanting to order milk (after trying and failing to procure some Maalox). This goes well for neither the tiny man nor the other Maltese guys in the bar.
  • Invoked in Victor/Victoria when King Marchant goes to a working-class bar looking for a fight. He orders milk.
    Local tough: Cow's milk or mother's milk?
    King: How 'bout your sister's? [cue Bar Brawl]
  • Played with in Shrek 2. Puss in Boots orders milk in the Bad-Guy Bar. Then again, he's a cat.

  • Archie Goodwin of the Nero Wolfe series generally orders milk (although he doesn't completely avoid strong drinks).
  • In The Thrawn Trilogy, Mara Jade Skywalker, a female Rambo and Mama Bear with a lightsaber, also loves hot chocolate. Of course, she used to be a courtier (well, court assassin), where the drink was too unsophisticated; after that she was a smuggler, and her business partners, "like the good smugglers they were, had turned up their noses at all nonalcoholic drinks in general." By the time she marries Luke, she's looking for the comforting, homey atmosphere. See above.
  • Biggles is an absolute teetotaller, and is seen in one of the early stories taking enormous risks in competition with a fellow airman over a crate of lemonade. This makes rather more sense when you know that it was originally a crate of excellent pre-war whisky, but was retconned later when the books became popular among children. In the post-WWI books he's teetotal even in the original editions, but this is because a mix of PTSD and lovesickness led to him becoming an alcoholic, which nearly got him killed on the last day of the war.
  • In Star Wars, Darth Maul opts to order pure water - dedicated warrior that he is, he'd not dull his senses on a mission with anything alcoholic. Woman at the bar is somewhat disdainful, partly that he's not spending much... she gets a glare, and a mind whammy to bring him his drink and leave him alone.
  • Honor Harrington's drink of choice is hot chocolate when she's on duty. When she's not, then it's an Old Tillman in a frosty stein, and she and her hubby just love to snark at her brother-in-law, a known wine snob.
  • In The Dresden Files:
    • Sanya, a Russian-born Knight of the Cross, prefers brandy to stereotypical vodka (as many educated and cultured Russians do), but will happily drink either.
    • Father Forthill has been known to keep a hip-flask of good scotch on him.
    • Harry himself will drink anything that contains enormous amounts of sugar and caffeine, coca-cola being his first choice. His alcoholic beverage of choice is beer. Specifically, Mac's beer (which is actually an ale). It's brewed personally by Mac, every step of the way, and served at room temperature, old-world style. This has first-time patrons at Mac's skeptical, for about the first sip. Karrin Murphy, all-American to the core, once complained it had "too much flavor".
  • In one of the The Adventures of Samurai Cat books, Miaowara Tomokato goes into a rough bar and orders a saucer of milk. And gets it, though he needs to disassemble most of the patrons before being allowed to drink it in peace.
  • In the Discworld books, hard-boiled cop Commander Vimes drinks lemonade. Justified, in that he's a recovering alcoholic. In Snuff, his butler has invented a cocktail which is non-alcoholic but nonetheless has a kick to it, since it includes some powerful spices.
  • In one of E. E. “Doc” Smith's Lensman books Kimball Kinnison goes into a bar and orders a pineapple pop, in order to deliberately provoke a fight.
  • In the Captain Future homage novel Avengers of the Moon, our hero orders a drink in a Bad-Guy Bar to avoid hostile attention, but as he's not used to drinking (he's still quite young) the others recommend a session ale. Then Captain Future faces the problem of how you drink while wearing an oxygen mask (through a straw, as it happens).
  • In the Mechwarrior: Dark Age novel Ghost War, intelligence operative Mason Dunne is at a party and notes that the bar has his favorite Irish Whisky on tap... but then deliberately avoids ordering it; his cover identity prefers a different drink, and he wants nothing, no matter how small, to link back to his true identity.
  • Winnie-the-Pooh: Roo has milk (or, really, anything except extract of malt).
  • Harriet the Spy insists on having milk when she gets home from school.
  • In Clifford Simak's Hugo Winner Way Station, the alien called Ulysses is nuts about coffee.
  • In Ranger's Apprentice, all of the Rangers have an addiction to coffee and manage to get a few of their non-Ranger friends hooked on the drink as well.
  • Chicago plastic surgeon Frank W. Pirruccello wrote a series of amateur detective novels (among them The Praying Mantis Murder and The Capgras Syndrome) in which the dyspeptic middle-aged private eye was often found at the counter of his local diner nursing a cup of coffee that was about half milk.
  • In Mary Russell's The Sparrow, Sofia Mendes loves Turkish coffee.
  • Wax and Wayne: In Bands of Mourning, the Basin has started developing soft drinks. Wax almost spits it across the bar for being too sweet, and when he looks back ten seconds later he discovers that Steris has drank it all. Later, Marasi finds out that the Southerners have a sweetened hot chocolate drink, which she insists is going to quickly become more valuable than their miraculous Magitek.

    Live-Action TV 
  • In "Gunmen of the Apocalypse", the Western episode of Red Dwarf:
    Rimmer: I've seen Westerns. I know how to speak cowboy. Leave the talking to me. [turns to the bar woman] A dry white wine and Perrier, please.
    • Oddly enough, in the same scene, the barmaid is completely confused by the Cat's trying to order tequila.
  • Star Trek:
    • Star Trek: Voyager: Janeway always orders a "Coffee. Black." It's a beverage as strong, direct and no-nonsense as she is.
    • Star Trek: The Next Generation: Picard always orders "Tea. Earl Grey. Hot." This gives him an air of continental respectability.
    • Worf subverts expectations by drinking prune juice. He calls it "a warrior's drink" because it's the closest approximation the replicators can make to Klingon bloodwine. By the time he gets to Deep Space Nine, he won't go back and insists on "prune juice, chilled" instead of blood wine.
    • Miles O'Brien of Star Trek: The Next Generation and Star Trek: Deep Space Nine drinks "Coffee, Jamaican blend, double-strong, double sweet." This is probably supposed to sound incongruous to his Irish background.
    • Captain Sisko typically drinks Raktajino (with a jacarine peel), a Klingon coffee. This was also the favored drink of his old friend Kurzon Dax, a Klingon/Trill symbiote. Its popularity has spread to several members of his staff. Ezri, the latest host of the Dax symbiote, also orders the drink by reflex before remembering that the Ezri part of herself hates the stuff.
    • In a Shout-Out to Bond, Julian will order his martinis "stirred, not shaken." He's also fond of Tarkalian tea.
  • One of the rules for The Lone Ranger screenwriters was that he never touched alcohol - even the saloons had to resemble cafés.
  • On Hustle, stylish con man Mickey Bricks seems to be a fan of orange juice.
  • In one episode of ER, Mark Greene's father orders a fancy latte and explains to his son (paraphrased), "We're navy, but this is still California."
  • The Middleman orders milk from bars. This wouldn't be against stereotype since he's such a boy scout, but he proceeds to torture his interrogation victim every time he takes a sip. The man cracks when he goes to get another bottle. "Lemonade. Ice cold".
  • BA Baracus, the resident Scary Black Man from The A-Team is a strict teetotaller and only drinks milk.
  • The McPoyles in It's Always Sunny in Philadelphia, the criminal inbred rivals to The Gang, show up to the bar after word of mouth marketing reached them about The Gang's wild, total freedom policy:
    Liam: I heard you got 'anything goes' going on in here. So can we get a couple glasses of milk?
  • El Chapulín Colorado features the outlaw and horrible villain El Cuajinais, entering the bar and ordering... a glass of milk.
    Waiter: A glass of milk?
    Cuajinais: ON THE ROCKS.
    Waiter: Alright.
    Cuajinais: [grabs his shirt threateningly] And without pasteurizating. I HATE SOFT DRINKS.
  • In the short-lived show Legend, Nicodemus Legend is well-known for never drinking alcohol. But Ernest Pratt, the writer who publishes under the alias of Nicodemus Legend, does not follow this practice. In order to get his liquor without upsetting all the people who know that Legend doesn't drink, he drinks his whiskey from a teacup.
  • In the Community episode "Mixology Certification" Troy, to honor his deceased uncle, wants to order a Seven and Seven as his first drink after turning 21, but is convinced by Jeff and Britta not to since that is "a high school drink for girls". In the end, he ends up ordering it anyway, but ends up leaving it on the counter to go take his drunk-off-their-asses friends home.
  • In one episode of The Young Ones where they go to the pub, Vyvyan cheerfully orders a Babycham.
  • Supernatural:
    • In the episode "Swap Meat", one of the first indications that Sam may not be quite himself comes when he orders an enormous sweet, fruity, frosted mixed drink instead of the Winchester brother standard of cheap American lager.
    • When the brothers travel back in time to The Wild West, Dean annoys Sam by ordering sarsaparilla for his little brother and a straight whiskey for himself, only to end up gagging on his shot (due to either poor quality or high alcohol content) much to Sam's amusement.
      Sam: You know, the sarsaparilla's not bad.

  • Common in Mall Fight:
    • Connor loves Yoo-hoo, guzzling it down alcohol.
    • Tox has 7-UP.

    Video Games 
  • In Final Fantasy IV, a sidequest sees Cecil having to go to a bar and buy some time by talking with the barmaid. So, he orders a drink. What does newly-reformed soul-full-of-light Cecil order? Milk, of course.
  • Final Fantasy Tactics: Milk is Ramza's drink of choice, too, prompting the bartender to comment.
  • In Poker Night at the Inventory, the Heavy of Team Fortress 2, among other averted Husky Russkie stereotypes, says that he happens to enjoy a nice peach bellini.
  • In Brütal Legend the Heavy Metal loving humans of Ironheade are all beer drinkers. They even have a "Sacred Beer Tree" that naturally produces ice-cold lager. Once you get to the Playable Epilogue you can even visit their beach party and enjoy a beer with them.
    Eddie: How about when we get to town we have a big pow-wow with your whole army? We'll have a campfire, and I'll tell you all about what I do and where I came from over a big flagon of mead.
    Ophelia: What's a flagon of mead?
    Eddie: It's a drink. Aren't we in medieval times?
    Ophelia: Uhh... we only have beer. But you can have as many kegs as you want.

    Web Original 
  • In the various Mr. T Versus comics, Mr. T's exhortations for kids to drink their milk has been transformed into a full-on obsession with the drink, with him getting into many fights over milk, and the easiest way to get him on a plane is to drug his milk.
  • Agent Logan from the Protectors of the Plot Continuum is addicted to iced tea, deprivation of which sends him into a homicidal rage.
  • In Always a Hero, you'd better have a glass of orange juice waiting for Cora when she comes to visit. The pulpier, the better!
  • Hot Shot from Scrub Club loves hot chocolate, which ties into his heat-related persona.

    Web Videos 
  • Papa John's Pepsi Max are of legendary status in h3h3productions.
  • Mountain Dew Baja Blast serves as this for the entire Thomas Wooden Railway Community, but especially for MrMPS.
  • SuperMarioLogan: Black Yoshi loves grape Kool-aid and fried chicken. In "Black Yoshi's in Trouble!", to help Mario reform Black Yoshi, Craig the Devil convinced Black Yoshi that there's no Kool-aid or fried chicken in Hell.
  • Brad Jones absolutely LOVES Crystal Pepsi. He loves it so much that he's trying to start a letter campaign to bring it back. Good news: It's back, or as near as makes no difference. Bad news: he can't drink it with his Jewish friends, because the brand is "Not See Kola".
  • Yogscast: Simon Lane and Lewis Brindley also seem to drink tea quite a bit. Then again, they're British.

    Western Animation 
  • The Flash's Rogues Gallery appears in one episode of Justice League Unlimited, planning a hit on The Flash in a Bad-Guy Bar. After claiming to be, in their own words, "The hardest men in town", their drink orders are immediately revealed to consist of an Arnold Palmer (lemonade iced-tea), a cherry coke, a decaf soy latte, and a glass of milk. What makes this funnier is the fact that only the milk is treated as an odd order. Captain Cold feels a need to justify it by saying his ulcer's been acting up.
  • In The Super Mario Bros Super Show! episode "Pirates of the Koopa", Mario and Luigi pose as pirates to infiltrate 'Blackbeard' Koopa's hideout. Luigi asks the bartender to "Gimme a milk." At their odd looks, Mario adds, "In a dirty glass!"

    Real Life 
  • Mr. T is famous for his love of milk, which sets a good example for children.


    Anime & Manga 

    Films — Live-Action 
  • Kingsman: The Secret Service: Every alcoholic beverage in the film is named down to its vintage. For instance, the Kingsmen toast with an 1815 Napoleonic brandy whenever they lose one of their own. The most memorable is perhaps Eggsy's (taught to him by Harry):
    Eggsy: Martini. Gin, not vodka, obviously. Stirred for 10 seconds while glancing at an unopened bottle of vermouth.
  • A successful filmmaker in Four Rooms (played by Quentin Tarrantino) raves about his Cristal for almost 10 minutes of screentime. He shares it generously, but one of his buddies (played by Bruce Willis) drinks something brown in a chaser.

  • Dracula does not drink... wine.
  • Neither do the Igors of Pratchett's Discworld... which is the cue to extract the ubiquitous canteen from its hiding place on your person and offer them a slug.
  • Harry Potter students will drink butterbeer, while their professors enjoy Firewhiskey or a Gilly water.
    • The composition of butterbeer is up for debate. J. K. Rowling claimed she made it up but described it as probably tasting "a bit like less sickly butterscotch". It is mildly alcoholic, not enough to get humans tipsy but enough to get a house elf drunk. The Harry Potter wiki describes an actual beverage called butterbeer which was documented in a 1588 cookbook from Tudor England containing beer, butter, sugar, eggs, nutmeg, and cloves, probably resembling early eggnog; Heston Blumenthal made some to a Tudor-era recipe in 2009, and contrary to his usual portrayal as a "culinary mad scientist", he hardly changed a thing about it, it was so good. Home attempts at Defictionalization tend to revolve around either these old beer recipes, actual butterscotch spirits, or for kid-friendly consumption, cream soda. A soda base is plausible when you consider that old-fashioned sodas got their carbonation from yeast—the same way beer gets its alcohol and fizz, the main difference being time—and do actually contain trace amounts of alcohol. "The Wizarding World of Harry Potter" theme park serves its own, secret, soda-like butterbeer formula.
    • Butterbeer is favoured by students visiting Hogsmeade, but at Hogwarts proper, the most popular drink is pumpkin juice. Less unusual drinks seen in Hogsmeade and its surrounds include tea, coffee, and Madame Rosmerta's oak-matured mead.
    • In Prisoner of Azkaban, the trio overhear some of the staff discussing Sirius Black with the Minister. McGonagall has a small gillywater, Hagrid has four flagons of mead (hey, he's half-giant), Flitwick a cherry syrup and soda with an umbrella, and the Minister has redcurrant rum.
  • A Song of Ice and Fire:
    • Stannis Baratheon is a hard and bitter man, and to reflect this, he drinks plain water with a pinch of salt.
      • It probably doesn't hurt that his older brother is a massive alcoholic and he's spent his entire life trying to get out of his shadow.
    • Aeron Damphair, a priest of the Drowned God, carries a water skin filled with seawater, which he drinks from.
    • Roose Bolton, a health nut, drinks the medicinal wine hippocras.
    • And then there's Robert/Robin Arryn's favorite drink. It's his mother's milk. He's far too old to be suckling.
  • Steve Martin, in his book on writing, uses the following (roughly paraphrased) example to illustrate his point on demonstrating characterization through actions. (Frappe is, like many unfathomable terms, a regional term for what would otherwise be called a milkshake, or it can be a fancy coffee drink. Presumably it means he's considerably less of a threat than you might think.)
    [a red guy walks into a bar]
    Bartender: What'll you have, red guy?
    Red guy: I'll have a frappe.
  • P. G. Wodehouse's Gussie Fink-Nottle has an addiction to orange juice which he drinks the same way as his friend Bertie Wooster drinks alcohol (whenever he has received bad news to strengthen himself for example).
  • A Confederacy of Dunces: Ignatius will have a Dr. Nut (an almond-flavored soft drink produced in New Orleans at the time).

    Live-Action TV 
  • In Fawlty Towers, Basil Fawlty insults another person's lack of sophistication by saying "they wouldn't know a Bordeaux from a Claret." The joke is, of course, that a claret is a type of dry, dark Bordeaux tailored to British tastes, and so in British wine parlance, those two names are synonyms.
  • Kenan & Kel: "Who loves orange soda? Kel loves orange soda! Is it true? Mmm-hmmmm! I do, I do, I doo-oo!"
  • One episode of The Big Bang Theory had Penny practicing making alcoholic drinks, and got frustrated when Sheldon wouldn't order. When he does...
    Sheldon: I'll have a virgin Cuba Libre.
    Penny: That's rum and Coke, without the rum.
    Sheldon: Yes.
    Penny: So, Coke?
    Sheldon: Could you make it diet?
    Penny: [growls] There's a can in the fridge.
  • In Kung Fu, Caine, being a Shaolin monk with appropriately simple tastes, usually just asks for plain water when at a bar.
  • In Once Upon a Time, The Charming Family's signature drink order is hot chocolate with cinnamon. Snow White, her daughter Emma, and Emma's son Henry all either drink it on-screen or mention that they like it at one point or another.
  • Blake's 7. In one episode where Travis is supposed to be a tough gunslinger, he walks into a bar and orders a vitazade. Which unfortunately is now an Irish soft drink. Apart from this the usual booze of choice is "adrenaline and soma", implied to be a pick-me-up with the soma to take the edge off.


    Video Games 
  • Mass Effect:
    • Being a classy and intelligent woman, Doctor Chakwas enjoys high-end spirits, particularly Serrice Ice Brandy. You can even obtain some and have a drink with her, reminiscing about the old crew and your adventures in the first installment.
    • Shepard seems to favor 'whatever the bartender can throw at me, and keep them coming.' It almost gets them killed when one Jerkass batarian bartender poisons Shepard with turian booze. Depending on how you play Shepard, you can pay the bastard back by making him drink it.
    • If the player is persistent enough at the bar in the Citadel, the bartender will ramp it up all the way to ryncol, a krogan drink that is insanely toxic. The barkeep warns Shepard that drinking it will make them set off radioactivity alarms for a while. If the player chooses to partake, Shepard (who is already well snockered at this point) passes out and wakes up on the floor of the bar's bathroom.
    • In Mass Effect 3, vaguely Scottish engineer Donnelly declares that The Illusive Man's preference for bourbon over scotch is proof that he's evil.
  • Bar Oasis has several signature drinks, all of them alcohol, and are associated with characters. Boa Noite is for Carla, Caol Ila a la Murakami and Desree is for Desree Mboshi, the titular drink Oasis for Risa, Ile de Re a la Eric for Eric Lang, and Guinness for Sheila.
    • As for the gameplay, the game zig-zags this trope. You may have men order June Bugs or women ordering a Black Russian. And it's possible for both to get drunk on Cinderellas (basically, a juice cocktail) and Shirley Temples.
  • Kantai Collection: The feature "Anchorage Bar" will make your current "secretary" ship girl serve a certain drink that's mostly appropriate to their age (or at least, how old they look). Most destroyers and coastal defense ships, who look like little girls, serve juice; the only "older" girls who serve juice are Tenryuu, Naka, Sakawa and Nagato. Most older ship girls (heavy cruisers, battleships, aircraft carriers) serve hard drinks that vary between each girl and the hour you visit them. A few of them may serve food (of different kinds) in addition to drinks.

    Web Comics 

    Web Original 
  • "What your drink says about you" lists are practically their own genre of Internet humor. Examples here and here.

    Web Videos 

    Western Animation 
  • Barney's girlfriend (a Yoko Ono pastiche) in the Be Sharps episode of The Simpsons orders "A single plum, floating in perfume, served in a man's hat." Moe conveniently has exactly that behind the bar.
  • An amusing scene in one episode of Disney's Aladdin: The Series had Mechanicles enter the Bad-Guy Bar and order mint tea. Abis Mal mocks him for it.
  • Played with surrealistically in South Park. Officer Barbrady walks into Tweak's dad's coffee joint and orders "the usual", which turns out to be a slap across the face with a cat.
  • In Episode 88 of Kaeloo, Quack Quack walks into an Old West Saloon and orders a yogurt drink.
  • Family Guy: Stewie is very fond of Lois's breast milk, to the point of addiction.

    Real Life 
  • Late-19th century railroad magnate and famed gourmand "Diamond" Jim Brady loved orange juice (or as he called it, his "Golden Nectar") and would often wash down his huge meals with a gallon of the stuff.


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