Taking into consideration that if Gaia had to clean up every single mess humanity made, they would become weak and too compliant. It's one thing to teach kids to try and fix the mess humans have made of Earth so that their future isn't a disaster, but when the world has got people like Dr. Blight, Verminous Skumm, Duke Nukem, and Zarm screwing things up for their own personal agenda or just for the hell of it, it's only natural she'd react by giving them the tools necessary to deal with threats that are too big to be handled by just recycling and conserving energy.
Lots of people (mostly harping the Nostalgia Critic and Linkara) like to say that the Eco Villains were just polluting for the hell of it, but close inspection of the series shows that most had an insidious, not-entirely-insane reason for doing what they do:
Hoggish Greedly and Looten Plunder were, quite literally, Gordon Gecko Expy 1 and 2... all they cared about was their business interests (Hoggish cared about his son, but that's the sole exception). They did what they did not out of malice but bottomless greed and lust for cold hard cash.
One episode even shows Looten Plunder as more of a Well-Intentioned Extremist - bringing jobs and money to a poor Indian reservation. A noble goal and all, but he does so in an environmentally unfriendly way and faces disastrous consequences. He even agrees with the Planeteers when they take advantage of what they have.
Having watched that episode ("Bitter Waters") recently, Plunder is trying to take advantage of an impoverished community that is desperate for a quick fix to their economy rather than genuinely wanting to help them. He spends most of the episode trying to cover up the environmental damage before the Planeteers can show the tribe's chairman, because that would invalidate their contract, which required that no harm would be done to the environment. Wanting to help the tribe is just Plunder's cover story.
Likewise, Sly Sludge was just a lazy asshole who wanted to get rich quick. Unfortunately for him, all his get rich quick schemes were spectacular failures, sometimes ending with Captain Planet saving him for himself. Therefore, it is perhaps unsurprising that in the end he did a HeelFace Turn, discovering that he could make some quick money out of recycling the materials in his dump site.
Dr. Blight showed many different motives throughout the series. Often she got joy out of seeing how much carnage she could cause from her experiments, but in a few episodes she was shown using her scientific genius to make money in unethical ways, much like Looten Plunder and Hoggish Greedly. In one episode where her only motivation was jealousy, she attempted to destroy her sister's Hollywood career.
Duke Nukem and Verminous Skumm both have the same purpose and, in fact, worked together in the past: they want to wipe out mankind as it exists and replace it with their own kind, and the fact they openly work together on more than one occasion shows they probably agree as to what "their own kind" is — mutants deviated/evolved from normal humanity by exposure to pollution. Duke Nukem was vaguely sympathetic in that he couldn't live without radiation any more and in many ways he HAD to do what he did to survive.
Only Zarm, the spirit of war and hatred, wanted to destroy, despoil and kill just for the hell of it. Which makes sense — that's why he was exiled in the first place: because he wanted to conquer instead of rule peacefully.
Linka's only stated to come from "The Soviet Union" and later on "Eastern Europe". It's highly possible she might be Ukrainian or Belorussian, rather than Russian.
The pilot gives further credence to this since when Wheeler remarks "Love your accent, babe. You Russian?", Linka's response is a disdainful "Soviet. Please go avay.", implying that she is NOT Russian and finds the assumption insulting.
When the Planeteers all get their rings, Kwame, Gi and Linka are just doing things they normally do and Ma-Ti rescues an animal. What's Wheeler doing? He's stopping a thug. In addition, he gets control of the one ring that's hardest to use without maiming or killing someone, and tends to manifest in a tight laser beam. While the other rings might be able to do more damage, Wheeler gets the precision weapon. He's also less environmentally aware than the others. What does this mean? Gaia didn't need another person who knew the best way to save trees, she wanted someone who could fight and gave him the ability to end a threat if needed, then and there.
There's even more to the scene in hindsight since while the Heart Ring could become the most lethal Ring if used in just the right way, of the four remaining Rings, Fire is the easiest to utilize in a potentially deadly manner and therefore can't be put into the hands of a Blood Knight. The scene shows that despite his tendency to get physical, Wheeler is most definitely ''not'' a Blood Knight.
Firstly, the thug's victim isn't a rival gang member; it's an ordinary citizen who is obviously unlikely to be able to fight off his assailant. Cue Wheeler who chases the thug off. Afterwards, Wheeler turns to the guy he rescued who, despite just seeing Wheeler threaten someone else, is completely at ease in his presence, hinting at Wheeler's kinder side.
Secondly, while Wheeler makes a show of threatening the thug, he immediately drops the tough guy act as soon as the thug flees, choosing to make sure the victim is okay instead of chasing after the thug to pummel him because he can, demonstrating Wheeler's inner nobility.
Thirdly, when Wheeler shows up and does little more than threaten a gang member, presumably a lifelong criminal and fighter, with his empty fist...the gang member flees like a scared rat. This means that Wheeler has A—done this before and B—kicked the shit out of someone who wasn't as smart and didn't run. The word apparently got around, you fuck with the poor, you fuck with Wheeler...and if you fuck with Wheeler, you end up looking for your teeth on the sidewalk. He's basically Ginger Batman. note Mind there was a later episode where Wheeler goes back in time to keep himself from getting his ring, and it retcons this scene so the thug puts up a bit of a fight.
In "Summit to Save Earth, Part 1", during her battle against Zarm, Gaia's first move is... unleashing a swarm of butterflies. It may seem ridiculous (her opponent has just attacked her with some toxic ooze), but earlier in the episode, Zarm himself all but explicitly states that he needs a certain, presumably high, level of pollution to exist as something more than a hologram; butterflies, on the other hand, need the air as clean as possible. So basically, Gaia was hitting Zarm with what would undoubtedly weaken him.
Hitler weakening Captain Planet just by staring at him? Consider that Heart is telepathy and that Hitler was one of the most hate-filled men in history, it'd probably overload a telepath's mind real quick.
Of course Fred Lerner would have a wrestling ring for the villains to use in Who Runs The Show. His real-life counterpart, Ted Turner, owned WCW.
Probably nicknames; Hoggish Greedly's grandfather is named Don Porkaloin, which doesn't sound quite as sinister.
With at least Greedly, it is implied his family suffers from several generations of deformities which causes them to develop unusual skin color, deformed faces and teeth, and pig-like ears. So people may just feel "sorry" for these rich disfigured folks who, like Lootin Plunder (no excuses for that one though...) seem to be honest but utterly ruthless businessmen who just want to build businesses and jobs for others, and make some big cash, but aren't exactly warlords.
Now the real insanity emerges when you realize that Dr. Blight's evil BS may be because she drove herself insane: she hated her sister and her movie career, and it's stated she attempted some kind of cosmetic surgery on herself (possibly to outdo her sister) which disfigured half her face and probably drove her nuts in the process. So in other words, pure vanity+self-disfigurement=what was your plan bitch?!