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    Advertising 
  • The redhead girl in the At&T ad points out what is on everyone's mind: How her older brother is being an ungrateful brat completely insensitive to those who don't have U-verse...and many other things.
  • Gio Compario, the Italian singer in the Go Compare adverts has to be one of the most annoying and generally unpopular characters in commercials. Hence many were pretty pleased when he got given quite the nutshot in this video, or sent on a one way trip in another, or shot with a rocket launcher by Sue Barker in one official commercial and as of late, hit in the gut with a football kicked at him by Stuart Pierce.
    • He's been caught in a net trap set by Ray Mears, as seen here. He's also been tortured by Louie Spence and sucked into a black hole by Stephen Hawking. Given that ads on web pages have him being attacked by LOL Cats and the ad tagline now seems to be 'saving the nation', it seems the producers made the commercials all about the take that aspect.
    • They've now made him a pathetic loser who fails desperately at trying to 'find a replacement advertising method' for the company, with things like (ridiculously over the top in a positive way) action figures and him singing with autotune. Karma? Or enough to make someone just want to end this damn thing already?
    • That said, he's back...
  • An Alabama personal injury attorneys ad has Progressive's mascot, Flo being trapped in jail along with two people and Flo haters said that she deserved it.
    • If you're watching the full version, Geico's Gecko also this to his haters.
      • In another Progressive ad, Flo attempts to advertise insurance in other time periods- all of which land her in situations where death is just around the corner.
    • Progressive's other mascot, the incredibly smug and narcissistic Auto Insurance Box, gets his in one ad when he gets detained by the TSA. Too bad he didn't stay detained.

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    Literature 
  • Divergent:
    • If Peter, Molly, and Drew do something to irritate you, just breathe a sigh of relief that they'll be humiliated for it later by Tris' hands.
    • Marcus gets one in Insurgent when Tobias gets laughed at for fearing him. So, to prove that he's no coward, he gives Marcus a well-deserved beat-down.
  • Annoying Younger Sibling characters in Goosebumps more often than not get the Scrappy treatment from fans, mostly because they tend to get Karma Houdini status. Which is why many cheered when Tara Webster from The Cuckoo Clock of Doom–arguably the worst of the lot–ends the book erased from existence thanks to her birth year being absent from the titular clock, with the implication that the main character isn't going to try and save her.
  • In Nevermore. Maya has her throat torn out by a cloned Ari, and Dylan goes berserk, terrorizes a city and tries to strangle Fang.
  • Star Trek: Federation makes Wesley Crusher its Butt-Monkey. First, he got sent on a Snipe Hunt by Geordi offscreen (the conversation that reveals this gives us a "Shut up, Wesley," though not in those exact words, from Riker), then he suffers lung injuries in an Explosive Decompression, then Adrik Thorsen threatens to kill him to get the rest of the crew to comply.
    • Another Trek novel, Strike Zone, goes after Dr Pulaski (while, admittedly, shilling Wesley; can't win 'em all), by allowing Data to finally fire back. When Wesley tells Data what he just said was an insult, Data can only reply "Good".
      Pulaski: Why, thank you, Data. I certainly hope you'll be able to store it away somewhere.
      Data: And I hope you will as well, Doctor.
      Pulaski: Well, Data, not being a machine, I wouldn't know where.
      Data: I think, Doctor, you know where you can store it.
  • In the Star Wars Expanded Universe, both Mara and Corran go into rants about Kyp Durron and how he literally got away with planetcide. ...Actually, the whole of the EU to feature him after that trilogy counts. He can Never Live It Down.
    • And then Callista dies in Fate of the Jedi.
    • The Ewoks also get one in the guidebook The Essential Guide to Warfare, from an Imperial soldier (Hume Tarl). From the way he was talking about them from his experiences of the Battle of Endor, he made it seem as though they relished in massacring people, and was deeply angered at the fact that the Rebels did not condemn the Ewoks for this savagery, referring to them as hypocrites.
  • In Breaking Dawn, the final Twilight novel, there's one brief, shining moment when Leah chews Bella out for leading Jacob on like she has been. It happens offscreen and the reader is supposed to hate Leah for it, but it's still something.
  • The author of Warrior Cats confirmed that she killed off Ferncloud in The Last Hope because of said character being unpopular among the fanbase.
    • Interesting fact: the character died doing the opposite of what she was hated for. she was hated for staying in the nursery and not fighting, but died in the biggest battle the Clans have ever faced.

    Roleplay 

    Software 
  • Microsoft Office 97 and 2000 were plagued with Clippy, an assistant paper clip who tries to help you whether you want it or not. As advertisement for Microsoft Office XP, these three videos (in which the paperclip was voiced by Gilbert Gottfried) were released by Microsoft.
    • It also features the line "Next to Microsoft Bob, you are the most annoying thing in computer history!"
    • Further, one of the example help questions suggested in Office 2003 is "How do I get rid of Clippy?"

    Tabletop Games 
  • In Magic: The Gathering, the Onslaught set's version of Shock depicts a Psychatog being shocked by lightning, both in reference to the creature's time as a Tier-Induced Scrappy. Also, Deep Analysis has art depicting a decapitated Masticore, with some great flavor text:
    The specimen seems to be broken.
    • To a lesser extent, Magic R&Ds primary strategy for weakening dominant strategies, rather than banning cards which people put effort into acquiring, is to print cards in the next set that are very niche in their practicality, but usually devastating against the top deck. For example:
      • When the best card in the format was Blightning, they printed Obstinate Baloth that could be pitched to Blightning to give you a big creature and offset the life loss.
      • When Faeries was the best deck, Conflux released a lot of cheaply-costed or hard to counter spells that wreaked havoc on hordes of small, flying creatures.
  • In the Old World of Darkness, the eventual fate of the much-hated ghoul-werewolf-mage Samuel Haight was...to have his spirit crafted into an ashtray.
  • The Star Trek: The Next Generation CCG had a card with a picture of Wesley getting stabbed in the chest titled "Wesley Gets the Point." The card's effect was to kill Wesley Crusher if he was on a planet, even if he was on the other side of the spaceline. The player controlling him scores one point.
  • An odd case: the Squats were retconned out of existence in the third edition of Warhammer 40,000, and the creators got so fed up with fans asking about their return that they began to consider the Squats as the in-universe Scrappies. The official explanation now is that all of the Squat homeworlds were eaten by Tyranids. Occasionally one or two survivors turn up in the fiction, usually played for laughs. Eventually, they were Rescued from the Scrappy Heap and officially brought back into canon with the explanation that they are abhumans, meaning they actually can never be eliminated since they're human mutants that can be born as such randomly.
  • Yu-Gi-Oh! card game examples:,
  • The tinker gnomes of Dragonlance became widely disliked for irritating mannerisms, poorly-done comic relief, and taking Bungling Inventor and turning it into the defining feature of the entire species. Spelljammer famously noted that gnomes of other settings will actively band together to hunt down tinker gnomes and wreck their Rube Goldberg Machines for making other gnomes look bad, and that other races tend to be fairly permissive of this, as the tinker gnomes are a danger to themselves and everything else.
    • Even more hated than the tinker gnomes were the kender, a race of carefree kleptomaniacs with no concept of fear that seemed specifically designed to bring out the worst in a certain kind of player. Fifth Age had the entire race conquered by a particularly vile dragon, resulting in species-wide post-traumatic stress disorder. Of course, the new "afflicted" kender were now bait for another common roleplayer's disease.
  • The Baldur's Gate franchise was made Forgotten Realms Broad Strokes canon through a series of novels that were altogether less-than-stellar, starring a character called Abdel Adrian as the protagonist who similarly was not very well received as a character. D&D NEXT, the build-up to Dungeons & Dragons' 5th edition, would feature Adrian as an NPC in a module called Murder in Baldur's Gate, in which he turns out to be the victim. His death also allows Bhaal to resurrect, setting in motion the events of the module.

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