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"For Europeans, South America is a mustached man with a guitar and a gun."
Gabriel García Márquez

There exists a stereotypical perception in North American media that all of Latin America is composed of a single race of olive-skinned, raven-haired folk of mixed European and Indigenous descent. Thus, if a work features many Latino characters, most if not all look this way, or characters will think they do before being corrected by an actual Latino character. In real life, this is a specific background ("Mestizo"note ), and Latin America comprises a variety of ancestries and ethnic groups, similar to Anglo America, making the region one of the most diverse in the world.

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The "Latin=brown" stereotype is most prominent in the United States and Canada, since brown-skinned Latinos are the ones those populations are most likely to knowingly encounter. In most of Latin America, the white populations are generally wealthier and less likely to emigrate for economic opportunities, and many that did would change their names to something more English-sounding to avoid discrimination and to assimilate better. Black Latinos are assumed to be African-American unless they have an obvious foreign accent, and Asian Latinos are thought to be nonexistent even though Brazil is home to the largest ethnically Japanese population in the world outside Japan itself. As a result, North Americans have come to associate the Latin identity with Mestizo features.

Compare Phenotype Stereotype and Facial Profiling (where people from a country are always depicted with coloring and features associated with that country) — single-character examples should go there. Related to Spexico (where Iberian Europeans are conflated with Latin Americans), Latin Land (especially when the trope portrays all Hispanic American countries as an uniform mass), The Capital of Brazil Is Buenos Aires (when Latin Land extends into Portuguese-speaking Brazil). Compare with All Jews Are Ashkenazi, All Muslims Are Arab, Interchangeable Asian Cultures and Racial Face Blindness. Since Cultural Blending is often involved, Not Even Bothering with the Accent is very much expected in scenes featuring Gratuitous Spanish.

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Examples:

Comedy

  • Gabriel Iglesias mentions in one routine how the first time he brought home his then-girlfriend (later wife) to his mother, who like him is brown, she turned to him and asked him in Spanish why he'd brought a white girl home. Said girlfriend then replied to his mother, in Spanish, since while being very light skinned she was in fact Mexican.
  • Paul Rodriguez has a bit defying this, about how Latinos come in every color and ethnicity on the planet, from as black as Sammy Sosa to as blonde-haired and blue-eyed as Cameron Diaz, and everything in between.
    Paul: You know why? Because we'll sleep with anybody! When it comes to sex, we're not prejudiced. If we don't like your color, we'll fuck you in the dark!
  • In his first Comedy Central Presents episode, Greg Giraldo mentioned that he was rejected to host a nature show in spite of them looking for a Hispanic host due to "not looking Hispanic (read: dark-skinned) enough". He then joked about how the host would supposedly act:
    Greg: (in a stereotypically Mexican accent) The conditions of the desert are looking to be hot...muggy...a good day to cross a river... (winks at the audience)
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Comic Books

  • In America Chavez's solo series, America (2017) a large portion of the cast consists of Latinas, and America's backstory shows her going through various places in Central and South America. Every one of these people are brown-skinned.

Films — Animated

  • In Coco, all of the living characters have dark skin. Justified, as the film's scenes in the Land of the Living takes place in the Mexican state of Oaxaca, where the vast majority of its residents have at least some amount of Native ancestry. It's implied that the Rivera family is one of those families as many of the female members of the family wear traditional clothing.

Films — Live Action

  • In The Incredible Hulk, there's a scene where General Ross finds out that Bruce Banner is working at a soda factory in Rio de Janeiro, and advises his subordinates to be on the lookout for a white man employed there. According to census data, white Brazilians make up about 51 percent of the city's population in real life.
  • Lampshaded in Moonlight (2016). Juan, a black Cuban played by Mahershala Ali, acknowledges the Latino = brown perception by saying Americans often don't think Latinos can be black.
  • West Side Story differentiates the Puerto Ricans from the Italians by making all the Puerto Ricans dark skinned—most, in fact, are played by non-Hispanic actors in brownface. Anita's actress actually is Hispanic, but they had to darken her skin too because otherwise she looked too light compared to the others.
  • Subverted in The Hateful Eight by Bob/Marco the Mexican, who is played by the fair-skinned Demián Bichir and is presumably of Spanish descent. His fair skin presumably assisted him in hiding his true ethnicity from the notoriously anti-Mexican Minnie until he and his gang could kill her and take over her haberdashery.

Literature

  • Victoria: The female lead Maria de Alva hails from an old aristocratic Spanish family and is purely European by blood and in appearance. However, this appearance is also held as sufficiently uncommon for a Latina for the American protagonists to consider it worth commenting on.

Live Action TV

  • black•ish: While discussing the concept of N-Word Privileges, Charlie and Curtis mention that certain Latinos can say the word since they're black, while others obviously aren't black and thus cannot.
    Charlie: Big Pun, Fat Joe? Okay. Marc Anthony, Ricky Martin? No bueno.
  • Orange Is the New Black: A Discussed Trope. One of the Latinas asserts that there are many different Latino ethnicities. She says that a blonde woman in a lingerie brochure might be Latina for all they know. Likewise, the blond-haired CO Alvarez is accused of being a fake Latino, but he counters that there are many Latinos who look Anglo and points to Martin Sheen as an example. Mendez too could be considered a Latino due to his last name, and having a Cuban father, though neither he nor anyone else identifies him as such.
  • Penny Dreadful: City of Angels: Mateo objects that Rio is white, not Latina (because she's got pale skin), and thus she can't be pachuco. However, she retorts that her parents came from northern Spain to Mexico. Of course, she's just one of Magda's many guises (who's really a demon, though apparently from Mexican culture at least). All of the other Latino characters however have olive skin and black hair.
  • One Day at a Time (2017): Elena is dismayed to realize that unlike her olive-skinned grandmother, brother, and mother, she is perceived as white and not Latina because of her fair skin.
  • All Rise: Most of the Latino characters have the standard black hair and olive skin. Sara has slightly lighter skin and chestnut brown hair, attributed to her actress being half-Caucasian, though she is still a Latina who's appearance visibly shows she's a woman of color.
  • mixed•ish: Johan is often taken for Mexican at his school because he has curly dark brown hair and olive skin. He rolls with it, due to being tired of explaining that he's actually mixed race, with black and white parents, plus being called a racial slur as a result.
  • Vida: Nelson prefers dating White woman over Latinas as he likes fair skin. However, in reality Latina women have a variety of skin tones (not to mention that Latino is a culture, not a race, thus White vs. Latino isn't a binary option, however in the US they're often treated that way). Only those with olive skin and darker are shown in the series, expect for maybe Nico.
  • Switched at Birth: Regina, Adriana, Natalie and other Latinos in East Riverside are all dark-skinned. Regina's daughter, Daphne (fair-skinned, red-haired, green-eyed) is revealed to have been Switched at Birth. Regina's biological daughter Bay, played by a white actress of Italian descent, is very pale skinned (which is really unlikely given her heritage). This becomes a plot point in one episode where Daphne applies for a Latina scholarship, and every other candidate there is very stereotypical of a Latino. She laments to Regina that even though they think she's Latina, no one else sees it that way. Later though when she's introduced to Jorge's family, none of them questions it. A chemistry professor who she has is fascinated, remarking how rare red hair is among Puerto Ricans.

Webcomics

Web Video

  • Todd in the Shadows once mentioned that Pitbull (full name Armando Christian Peréz), who's Cuban American, does not look Hispanic at all and just looks white. As mentioned above, most Cubans are of unmixed Spanish descent and look exactly like him in terms of complexion.
  • Discussed in the video "Things Black Latinos Are Sick of Hearing", where a black Latino man at a party gets asked a lot of annoying questions. He's introduced by the party thrower as his "black Latino friend". The video ends with a Venezuelan woman coming to the party and having the same treatment, albeit as his "white Latino friend". There is, of course, also a "Things White Latinos Are Sick of Hearing", with the aforementioned woman (Joanna Hausmann, who's Jewish and a fair-skinned redhead to boot, quite the opposite form the stereotype in every way).
  • Out With Dad: Nessa has the usual Latino looks in US media-olive skin and black hair.

Western Animation

  • Family Guy had a lot of Hispanic characters with similar tanned skin and often black hair.
  • Jem:
    • Raya is Mexican-American and her entire family has brown skin. They all have dark brown hair except for the pink haired Raya.
    • When the band visits Mexico most characters have a similar skin tone.
  • In The Loud House and its spinoff, The Casagrandes, Ronnie Anne and her family have light brown skin as well as the other Hispanics.

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