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A different example with gamers - sometimes, people who play the "Evil" path or make "Evil" choices find some things to be too far.
There also exist some other weird form of griefers, too. Some of them may go around doing silly things in Second Life, but don't troll certain sims, or draw the line at actually crashing a sim unless it's to help the owner(s) test the security. (In fact, there's a sim in Second Life where the entire point is to crash it, and if you do, the people running it try to find out what you did to crash it so they can help improve the stability of other sims.) Some griefers may like to do stuff like flood a sim with silly stuff like Tetris blocks...but will draw the line at certain shock images.
Viridi may hate humans, but when she discovers that Hades is using the human souls he is collecting to create Underworld monsters and as a food source, and just how many souls are used in the former, she's absolutely appalled. Furthermore, she considers humanity the Lesser of Two Evils when compared to the Underworld Army.
Arc Rise Fantasia has Prince Weiss agreeing to a peace treaty. Considering how, until that point, he's expressed very strong imperialistic sentiments, it's something of a surprise to the party.
Batman: Arkham Asylum has a lot of conversations between henchmen delve into this after getting the Batclaw. It varies from some henchmen being less than thrilled about their friends' past exploits, getting fed up with the antics of the super villains, and one case of Even Bad Men Love Their Mamas. Harley released Poison Ivy, even though she wasn't on Joker's party list... not that it bothered him, though. Joker had to give Harley props for all her hard work.
Aurum gets a massive tongue lashing by the entire party (even the demons) in the last chapter of Disgaea 3 after all the horrible stuff he did to Mao and Almaz... and the latter had nothing to do with his plot and was the one he wanted dead the most simply because he was screwing up his plans 200 years in the making.
We see this again in Soul Nomad & the World Eaters: one New Game+ option is to play the "Demon Path". In this, the main character is such a sadistic child-killing bastard that many of the other villains are so horrified that they turn good to get away from him/her and to try to ensure the world survives. Even Gig is impressed by the sheer evil of some of the things that take place. And Gig is even disgusted by the state of Drazil in the main story.
As a general rule, most Nippon Ichi games draw the line at killing your own allies, as this is usually a flag that triggers Bad Endings. (In Disgaea: Hour of Darkness, just one kill is enough to lock you out of the Good Ending.) You can be as brutal as you like to your enemies, but attacking your allies is apparently reprehensible.
In a cinematic of Warcraft III: The Frozen Throne, Sylvanas Windrunner orders Varimathras to kill his brother, Balnazzar. Varimathras is repulsed by this, saying that Dreadlords are forbidden to kill one another. However, it is revealed that in World of Warcraft, Balnazzar is alive and heading the Scarlet Crusade. It would seem that Varimathras isn't as loyal to Sylvanas as most might think...
The Drakkari Empire consists of the trolls so savage and vile the ancient troll empires banished them. One Zandalari writes in his journal that he's less than pleased that the Zandalari are including the Drakkari in their alliance of the troll tribes.
Garrosh Hellscream, a warmonger and all around jackass (as well as the final boss of Mists of Pandaria), is disgusted by Sylvanas using necromancy on fallen Alliance soldiers.
He's also shown anger towards Overlord Krom'gar for destroying a village with innocent people living there, and towards Sky-Reaver Korm Blackscar for saying that a group of Horde soldiers who attacked Alliance soldiers on the Broken Front, resulting in both groups being destroyed by the Scourge, were heroes for stopping the Alliance from taking the Death Gate.
By the end of it, Sylvanas returns the favor: she's also disgusted at Garrosh's actions leading to him being the final boss of Mists of Pandaria, and is willing to use all those necromancy soldiers to put an end to his new tyrannical rule after he's Drunk with Power, and even stood in Garrosh's trial and eventually proves herself that she agreed not to outright kill Garrosh even if she could do it at that time.
Directly related and responsible for a character making the decision to take down Stillwater, the Forsaken consider it a crime worthy of immediate execution to strip away another Forsaken's free will, which makes sense, considering where most of them came from.
In Throne of Thunder, one of the bosses is Megaera, a cloud serpent who was transformed into a hydra as part of one of Lei Shen's experiments and exists in a state of constant agony. The Dungeon Journal says that "Even the most callous among the mogu quaver at the thought of the dark experiments performed at the Thunder King's behest," which says quite a bit when you consider the Mogu's various atrocities, such as ripping people's souls out to use them to power golems.
Played with as far as Skadi the Ruthless goes, as it's implied that even if they consider the act "ruthless," he's still honored.
Dungeon Journal: The vrykul assign nicknames based on accomplishments. Cleansing a Drakkari bloodline or decapitating taunka might garner the appellation of dutiful but it takes a true act of depravity to be called "ruthless". Skadi earned his title long ago for relentlessly hunting down vrykul who sheltered the malformed infants predecessors of humanity condemned by Ymiron.
There's not one, but two assassin's guilds in The Elder Scrolls III: Morrowind (and the Elder Scrolls universe as a whole), the Morag Tong and the Dark Brotherhood. Originally a single group, they split over ethical disagreements. The Morag Tong is strictly professional and Imperially sanctioned, while the Dark Brotherhood will take any job and go to any lengths to accomplish it.
Niko Bellic from Grand Theft Auto IV may be a mass murderer and a smuggler, but he detests men who are violent towards women. He also helps a drug-addicted woman on the street to quit and to move out of the city and get an education. Niko will never harm a woman unless the player makes him (when carjacking a female driver, he just pulls them out the car and will never harm them). The one exception to this rule is Gracie Ancelotti, who he happily slugs after she grabs the wheel from him a few times.
Of all of the main cast of the GTA series, Trevor Phillips of Grand Theft Auto V is by far the most insane and despicable of the lot: a meth dealer and addict that will kill you for so much as looking at him funny. However, he has also shown kindness and even romantic affection for the abused wife of a mob boss, and — when ordered to kill an innocent man who he had just tortured for information — he spared said victim and even gave him a ride to the airport, just to defy the one who nonchalantly gave the kill order. The player can also have him help people whose wallets or cars are stolen, which he often rationalizes by shouting at the perp, "Your petty crime displeases me!".
On the other hand, he can sell people to an insane cult, presumably to be raped — but when they backstab him and threaten to eat him alive for the crime of being younger than them (and ate the others immediately), he cleans out the -entire- fort out of spite.
Michael directly uses this trope when rationalising him killing Trevor. He states that his limit is Punctuated! For! Emphasis! Human. Stew. A reference to the suspicious "meal" Trevor prepared for him. He also seems to dislike white-collar criminals who are afraid to do some physical work.
Similarly, if you choose the evil path in Fable II, you're pretty limited in the kind of evil things you can do. Sure, you can murder the town, sell people into slavery, steal their stuff, scare people with your nasty growl, and eat baby chickens alive, but that's it. You can't do anything evil to children, rape is non-existent (in fact, in Albion, so is bad sex and extra-marital pregnancy), vandalism is limited to doors and crates, and the fire spell suspiciously only causes damage to your enemies but can't actually burn anything. You also can't do anything to hurt your dog, apart from being cross and refusing to heal him, and the worst that will do is keep him from following you. It's necessary so that the dog can heroically sacrifice himself for you at the end of the game.
In Team Fortress 2, the Mercenaries are two teams full of psychopaths, sadists, murderers, narcissists, and a bunch of other whack-jobs. But on average, they seem to like children and while they enjoy their work more than is healthy, do seem to maintain a fairly professional approach to wholesale murder.
For all the questions of their collective mental stability, the mercenaries are just that, mercenaries. They mostly keep their acts of psychotic murder to each other, as that is who they are being paid to kill. There's no money in murdering civilians. Except Soldier, who kills civilians with neck-snaps on impulse. But that's probably the lead-poisoned water talking.
Merasmus has no qualms with setting the mercenaries on fire, decapitating them with his staff, blowing them up, or otherwise massacring them, but he seems to regret having put the Jarate rain effect in the wheel of fate.
"Jarate for everyone! I'M SO, SO SORRY!"
Medic was kicked out of medical school for gross violations of standard medical procedure, i.e. stealing his patient's entire skeleton, among other things. Keep in mind the medical school in question was stationed in Stuttgart, Germany during the early 1940's...
When Malak ordered Saul Karath to bomb Taris to prevent Bastilla from escaping, Karath objected to this, as they would be slaughtering countless innocent people, as well as their own soldiers. However, when Malak warns him of what happened when his predecessor objected to his orders, Karath complies.
Also, on Manaan, a Mercenary admits that he is a cold-blooded killer, but he does not like the Sith because they do not seem to care about who they kill, as exampled of the destruction of Taris and later Dantooine. He would rather work for the Republic.
HK-47, our lovable killing robot, has a fine degree of standards and function compared to his successor. While he adores violence, his programming by Revan was to prevent the collapse of the Republic and never to kill his master (although accidental suicides still work). Another point is that when assassinating his targets, it must be his target only; he can't kill anyone else unless it was collateral damage, which is fine by 47. HK-50, on the other hand, will gleefully kill everybody to obtain their objective, and it didn't ride well with HK-47.
HK-47: When I kill, when I dispatch a target, it is not about wanton slaughter, about body count. It is about finesse, function. Doing more with less. It is art.
On Tatooine, your character has the option of betraying a hunter and demanding more than you agreed to take. If you do this with Canderous in your party, he will scold you. Canderous is an otherwise ruthless mercenary who has no qualms about taking from the weak or killing people, but he does have a sense of honor.
Knights of the Old Republic II: The Sith Lords, Coorta, a Peragus miner wanted to sell you to the The Exchange because of their bounty on Jedi. He would cut any deals if it meant a profit. He even knocked out a Sullustan when overhearing his plan to alert security. Despite this, he was shocked when he discovered that the miners trapped in the dormitories were all going to be gassed by HK-50.
In Valkyria Chronicles, even though Prince Maximilian is a Magnificent Bastard who likes kicking dogs, he expects his troops to be disciplined enough to follow the rules of war. In one of the side chapters, an Imperial war criminal finds this out the hard way when he is court-martialled by his own superiors for his war crimes.
Travis Touchdown of No More Heroes could not find it in himself to kill the 18 year old Shinobu or Holly Summers, who he loved for her personality. His standards boil down to Wouldn't Hit a Girl.
He also hated Destroyman and Bad Girl because he saw them not as assassins, but as "perverted killing maniacs." Considering the amount of "professionalism" that Travis himself shows (i.e. virtually none), those remarks seem more like a lame attempt at justifying himself as an Anti-Hero, instead of an outright Unsympathetic Comedy Protagonist or Sociopathic Hero.
It's probably more Worthy Opponent than Wouldn't Hit a Girl. Travis spared Shinobu likely because he recognized that she was still too young to reach her full potential, and does the same for Ryuji in the second game. Similarly, he spares Kimmy Howell because she didn't have a realistic idea of what the assassination matches were actually like. As for Holly Summers, she was the only assassin in the first game who did not immediately establish herself as an utterlyevil psychopath (remember, even Shinobu, who is arguably the most sympathetic assassin, was introduced by Travis walking in on her slaughtering several classmates for overhearing a conversation they might not have understood), so Travis wanting to spare her is somewhat more understandable.
Played a little less straight at the end of the second game, when after Jasper's ridiculous One-Winged Angel routine, Henry refuses to fight it out of embarrassment:
Henry: It's not happening, brother. I can't be associated with that travesty. I mean, I've got standards, for fuck's sake."
Trilby, from the Chzo Mythos series, may be a thief, but he's a GENTLEMAN thief. Though he is the protagonist.
Even the Tall Man won't kill children. Which may be why he was replaced...
City of Villains players early on complained that the missions they received didn't make them feel evil enough. Then the developers added Westin Phipps and his set of missions, which were instantly criticized for being too evil. Mainly because working for Phipps skips the Kick the Dog phase and sends you right over the Moral Event Horizon. note Phipps is an Arachnos agent working undercover as a prominent charity worker and community activist. Partly so that he can spy on the activist community and keep tabs on rabble rousers, but mostly so that he can most efficently disenfranchise the downtrodden of Grandville.
In the game's in-game background story, the titular City (more like a country than an actual city) stays Neutral during WWII with strong allied leanings. That's right, folks, not even a City of Villains is evil enough to consider supporting the Nazis.
In one mission, a bit of Enemy Chatter has a member of Arachnos expressing doubts about working with Phipps:
"I don't know how I feel about this with Phipps. It's...I don't know. There's wrong...and then there's WRONG."
Several of the Rogue Morality Missions were this for the player character, particularly "Easy Job, Easy Money!", where you're hired by Arachnos to pilot a giant robot and destroy the homes of poor people, and your character refuses and takes out the entire Arachnos base instead.
In Baldur's Gate II, one of the very few decent things you ever hear KorganBloodaxe say only occurs if you pursue Jan Jansen's personal quest to help his friend's child. When it comes to light that the little girl's catatonia stems from being physically abused by her father, Korgan — who is an Ax-Crazy murderer — condemns the actions leading to her condition.
Korgan: Ehhh, there be many things I would do gladly. Harming children be not one of them. Her man be a cur and not worthy of the spittle on me boot.
Viconia can be a huge Jerkass, but there's a reason why she's on the surface world: She refused to sacrifice an infant for a rite of passage in the drow community.
Likewise, Black Whirlwind in Jade Empire is somewhere between Bloodaxe and HK-47 in terms of body count, set a monsastary on fire, chopped an innocent woman in half to "settle" a dispute, and is often stinking drunk when he fights, but even he draws the line at forcing a little girl into talking into a demon-infested cemetary to get a cursed artifact with the threat of certain death at The Wall if she doesn't comply.
Killer7. Garcian and Dan Smith, two experienced and hardboiled (and sadistic in Dan's case) killers, are disgusted and appalled by the actions of Curtis Blackburn, who abducted young girls, sodomized them, and killed them. He also abducted young boys and harvested their organs for sale on the black market.
Like in the movie, Tony in Scarface: The World is Yours refuses to harm innocent people. Go ahead and try to shoot someone that is not an enemy. Tony will flat out refuse to shoot them..
"How can I take over the city and create the Eggman Empire, if there is no city?!"
However, by the True Final Boss in Shadow, Eggman makes it abundantly clear that he's disgusted at the Black Arms' plan and that Gerald allied with them fifty years ago. Never mind that the cutscene before the fight reveals that Gerald metaphorically stabbed Black Doom in the back to thwart the Black Arms.
In Sonic Lost World, Eggman has a machine that extracts energy from the world. He only uses it to "borrow" a small amount of the world's energy before deactivating it. However, when the Deadly Six turn against him, they reactivate the machine and begin to completely drain his and Sonic's world of all of its energy. When this happens, Eggman teams up with Sonic and Tails in an attempt to restore their world. In one cutscene, he even saves Tails from a Brainwashed and Crazy Cubot, and in another, he saves Sonic, his worst enemy, from falling to his death.
Sonic: I can't figure you out. One second, you're contemplating genocide, and the next, you're saving one of your worst enemies!
Eggman: I'm a complicated guy.
Crime syndicate Duelhorn in Final Fantasy Tactics A2. They know they are nothing but criminals, but they say that they do not attack innocent people, and they even attack other criminals that go after innocents. Alys saves a caravan that is attacked by a band of thugs and Marquis had saved an innocent girl from Kahmja. Duke Snakeheart eventually conspires to break up his fellow bosses and take over the clan as the sole boss just because he doesn't agree with the whole "protecting the innocents" thing and he wanted more power. He even went and attacked the girl that Marquis saved, but Marquis got his revenge.
Yellow 13 from Ace Combat 04: Shattered Skies isn't all that evil, to be honest, but he does still show disapproval when some of his countrymen set up an AA gun on a hospital.
Affably EvilProfessional Killer Shelly de Killer from Phoenix Wright: Ace Attorney: Justice For All has very strict standards. To win the game, you have to show him just how amoral his current boss is, up to and including planning to blackmail him over the murder he was hired to commit. Disgusted at just how lacking in standards his boss is, Shelly releases his hostage and plans to kill his boss next, and he pleads guilty so he can be safe from Shelly in jail.
Also inverted and likely played straight in the same case, where Phoenix, realizing that Matt Engarde was more or less responsible for the murder in question, struggles ridiculously hard to get him acquitted, as doing so means that Maya, who's in captivity by Matt's hired hitman, will be set free. Edgeworth picks up on it and, since he's been away to do some soul-searching and realised that he should searching for the truth instead of just earning his guilty verdicts (which leads on to the events preceding Trials and Tribulations and Investigations), he helps Phoenix eventually resolve the crisis. And when asked by Edgeworth why he seems to be rejoicing despite getting his first guilty verdict in his entire career, Phoenix simply replies, "It doesn't feel right."
Also played with in Phoenix Wright: Ace Attorney: Trials and Tribulation with the Mask☆DeMasque case when Luke Atmey is shown to be the true villain with Godot. Despite the fact that he still opposes Nick because he blames Nick for the death of his girlfriend, and Nick's mentor, Mia Fey, he admits that Atmey is a sad excuse for a man.
Even someone as horrible as Dahlia Hawthorne has something similar to this. Dahlia didn't really click with the whole "have Pearl become the new master" plan of her mother Morgan Fey, claiming that she forced all of her broken dreams and hopes on Pearl, whether she likes it or not. She also hates Morgan, as well. Dahlia agrees that Maya Fey must die, but to her, it is for revenge against the already deceased Mia Fey.
Archibald Ironfist notes that Even Ican't bear the thought of my brother remaining in their [the Kreegans/Demons] hands. So he helps you rescue Roland, the man that deposed Archibald from what he sees as his rightful throne, and then made him into a statue for ten years.
He personally helps get Roland back to Erathia, despite knowing full well that that means putting himself into the hands of Catherine Ironfist, a person that would be more than happy to kill him (she nearly does, too).
Charna, one of the Death Faction's heroes in IV, is described as being capable of evil that 'even the demons balk at.'
Subverted by the VUX in Star Control. They give you this reason if you try allying with them, and then again in Star Control 3 when they defect away from you. In reality, they are xenophobic bigots who find humanoids absolutely hideous and will confirm if you pester them enough about why they distrust humanoid races so.
Played straighter with the Ur-Quan Kzer-Za. They are out to enslave everyone in the entire galaxy, but maintain that it's for your own good because their counterparts, the Ur-Quan Kohr-Ah, are out to destroy everyone in the entire galaxy. They are also unfailingly polite, never kill or destroy needlessly, give their slaves a choice about whether they want to join them (and thus have more freedom) or simply be imprisoned (and thus have security), and will even accept your surrender no matter how many of them you have destroyed (and your crew at least will be spared). And both factions of the Ur-Quan, even the genocidal one, will delay battle with you and explain the rationale behind their actions if you ask them in the right way.
Colonel Augustus Autumn of Fallout 3 is quite willing to shoot helpless innocents in order to make a point; however, he is genuinely shocked that his boss President John Henry Eden was planning to spread a modified virus, which would kill every non-Enclave person in the Capitol Wasteland.
And eventually Enclave personnel too. That's the dangerous folly of biological weapons.
Tenpenny may want to nuke Megaton because he thinks it spoils his penthouse view, but he has enough morals to at least want the townspeople evacuated before the deed is done. Too bad the guy he put in charge of the operations doesn't have such moral qualms.
Unlike previous installments (where Fallout 2 even had a specific karma score for the act), Fallout 3 and Fallout: New Vegas will absolutely refuse to let you target children. Children are in fact completely invincible in these games; on the other hand, they are also completely passive.
For one quest in New Vegas, you need to steal a ledger from two slave traders so that the NCR can arrest them. If you read the ledger yourself, it reveals that the slavers have decided not to sell any more slaves to Cook-Cook, a pyromaniac and sadist, after he torched one of the kids they sold him for fun.
Not sure if it fits here, but Butch of Fallout 3 is the resident Jerk Jock, but later in the game, if you recruit him and start doing evil things, he'll begin to comment on your actions by saying things like, "Bad is one thing, evil is another". Even he doesn't approve of half the things your evil Wanderer does.
LegatusLanius will gladly crush anyone who opposes him in his quest to bring the might of the Legion to bear in the Mojave. If you oppose him in a certain way, he expresses his intent to nail you to the west-facing side of the Hoover Dam"so you can watch your world die"—and yet he finds the methods of the Frumentarii, such as dirty-bombing Searchlight and subjecting Nipton to a sadistic lottery, distasteful. He also refuses to lead his men to a Pyrrhic Victory where they will inevitably die of attrition and reveals that he personally believes that he's lost too many of his men getting to this point despite what Caesar thinks.
Caesar also is subjected to similar standards, as he disapproves of Vulpes Inculta's methods of expansion (the aforementioned dirty-bombing and lottery).
The Legion themselves are all the bad parts of the Roman Empire—crucifixions, enslavement, ransacking various other societies—but they really, really hate drug dealers... something you can use to your advantage if you're trying to give the Great Khans a reason to defect.
Despite their racism towards nonhumans, the Legion won't shoot them on sight the way they do anyone who appears to be affiliated with the NCR.
The Garret Twins run The Atomic Wrangler, one of the seedier bars in New Vegas, and are generally considered people you really don't want to cross. However, if you approach them and ask them to supply the Followers of the Apocalypse (an ironically-named organization of good samaritans who, among other things, help people deal with drug problems), they're happy to set up a mutually beneficial agreement; as it turns out, they really don't like having drug addicts around, because addicts cause trouble for them and for potential customers, and are generally bad for business.
Though Jak 3 established Veger as a Knight Templar in favor of Light Eco research, some fanworks still portrayed him as joining the Dark Makers, or responsible for the Dark Warrior Program, because Dark Is Evil after all. However, his cameo in Daxter has him vehemently arguing with Erol against the DWP, saying that it's "disgusting" and a "failure", and warning Erol that it will be his downfall and those "eco freaks" won't save them. He's half-right.
This is less Standards than it is just his total (though not completely unjustified) hatred of Dark Eco, which he believes nothing good can come out of, including the Dark Is Not Evil Jak.
Wiegraf is the antagonist for Chapter 1, and it's clear the Corpse Brigade/Death Corps don't care about killing Noblemen who raise weapons at them. However; when he learns that the Marquis and Teta were kidnapped, Wiegraf says that they are beyond that. He even kills Gustav for kidnapping the Marquis and tells Ramza, Delita, and Argath to take the Marquis to safety.
Wiegraf is an odd case. Excluding his ultimate fate, his backstory and actions could easily have allowed him to be the protagonist of the game. He is a Holy Knight fighting for the rights of the disenfranchised veterans of the previous war against an uncaring nobility. He most closely falls into being a Hero Protagonist, so he doesn't actually fall under "evil" himself.
Dragon Age: Origins - Morrigan expresses disgust when she sees Sten locked up like an animal in a cage by the Chantry in Lotharing and left to die at the hands of the darkspawn horde. She remarks that if the Grey Warden can't find a use for this warrior, then he/she should help release him out of mercy. Alistair is pretty shocked by Morrigan's display of compassion.
She responds to this shock by stating that they should lock Alistair in the cage in Sten's place instead, which Alistair dryly notes is far more in-character for her.
She will surprisingly also gain approval if you decided to undo the curse of the werewolves when you are recruiting the Dalish.
In general, Morrigan is against control being taken away from others. Sten is left to his fate without his own input (at least he appears that way when she made the above comment) and the werewolves were forced into their transformation and associated bloodlust. This is pointed out during the Circle of Magi quest where she resents the mages for willingly allowing themselves to be under the control of the Chantry.
Loghain knows when he's been defeated, and willingly accepts execution, dying secure in the knowledge that The Warden will do a better job than he in halting The Blight. This stands in stark opposition to his daughter Anora or even Alistair, who leaves the party in a rage if you choose to spare Loghain's life.
Also, despite being a Well-Intentioned Extremist, Loghain states that he would not kill his daughter Anora just for power, even though Shale tells him that it'd be the quickest way.
Zevran may be an amoral assassin, but he will deliver a What the Hell, Hero? to the Warden if they side with the werewolves to kill the Dalish clan or decide to kill all the mages in the tower. He also tells the Warden to "look into their eyes" before deciding to let a Tevinter slaver leave with the elves he captured. The fact that he's an elf may have something to do with it.
Even with the Gray and Grey Morality of Dragon Age II's mage-templar conflict which turns into Evil Versus Evil by Act III, Anti-Villain Ser Cullen begins to realize just how crazy Knight-Commander Meredith has become near the end of the game when she orders for Hawke's execution regardless of whether the player supported the mages or the templars, when they originally were going to arrest the Champion. He ends up turning against Meredith when she uses the lyrium sword to fight Hawke. After Meredith's defeat, he and the templars either bow down to Hawke or let them and their companions peacefully leave the city.
Dandy in Ghost Trick acts the perfect gentleman to Kamilla after he and Beauty kidnap her, even scolding Beauty (who he adores) for taking her to the house where she accidentally murdered her own mother.. If he'd wanted to be really nice, he probably shouldn't have kidnapped her in the first place.
Oh, and in the alternate past where Kamila was accidentally killed by Dandy, (he fell on a lever that released a concrete statue that landed on her), he has a Villainous Breakdown at that.
In addition, both of them will express disgust at Ammon Jerro brutally murdering his granddaughter Shandra for being in his way, which is particularly notable in that neither of them even liked Shandra.
One of the leaders of the Shadow Thieves, Axle, will sniff disdainfully at the orcs' habits of torture, considering it to be "so...undignified".
In Super Robot Wars K, this trope is invoked by Gainer who, after seeing the destruction of Berlin at the hands of the Destroy Gundam, comments that, even at its worst, the Siberian Railroad never even came close to Blue Cosmos' acts of depravity.
In Super Robot Wars Compact 3, Maysis starts out like your basic, cookie-cutter villainess, but is disgusted enough at Mizal's scheming that she was willing to kill him. Altis had to restrain her from not going off the rocker on the former.
One of the bigger villain team-ups in Super Robot Wars Z is between a group of alien conquerors from Super Robot series. By the time you start taking them out for good, almost all of them are well and disgusted by Killer the Butcher, whose tactics include turning people into bombs and blowing them up, women and children included. Even King Vega from Grendizer is horrified by him, and he had at least one planet totally razed.
In Prototype 2, one of the sidequests involves capturing scientists involved in "Project: New Templar". When they finally reveal that the project involves sterilizing immigrants and poor people, Heller is so disgusted that he refuses to consume them, instead choosing to fly to maximum altitude on the helicopter they're in and then jump out so that the scientists plummet to their deaths.
Zork II: The Wizard of Frobozz : A text adventure where your main opponent is the titular Wizard, who will randomly appear and harass you with all sorts of spells that begin with the letter F, and some of which may incidentally result in your death. One other character you will meet is a woman in a trance. If you should be such a heel as to attempt to besmirch her honor, the Wizard (who has shown no particular interest in helping her before) will immediately appear and cast a spell on you reserved for that particular happenstance: "Fry!" (Although some fatal mistakes still allow you to finish the game with a reduced score, this particular one will make it impossible.) The narrator of the adventure will throw in his two cents as well: "Serves you right, too, if you ask me."
Appears to varying degrees in Street Fighter. Word of God is that despite all of his ingame comments, Akuma has an honor code that forbids killing anybody too weak to push him far enough to do so. Also, in spite of the Satsui No Hadou being winning at any cost, he won't use dirty tricks to win, which led him to stopping his fight with Gen because of Gen's terminal illness.
Akuma could even just be Affably Evil; one official art of him depicts him selling fruit to a child. Without glowing eyes and all.
Akuma: Defeating you takes less effort than smacking a baby. Not that I'd ever do that!
Akuma is looking to be the strongest in the world. Cheating and killing the innocent have no part of that. Case in point, he kills Bison after he fights Ryu and Ken to a standstill, and then switches to a new body now that they're exhausted and broken (but victorious). Akuma jumps in and one-shots Bison, calling the move "unfair".
In Vega'sStreet Fighter Alpha III storyline, he displays disgust over what Bison would do to Cammy and fights him over it, though in the canon storyline he probably just got ticked off and didn't fight him. In Rolento's storyline in the same game, he displays an interest in aquirring the Psycho Drive, but destroys it when he finds that it's a Mind Control machine; by his logic, a utopia would be meaningless if its people couldn't think for themselves. Similarly, the arrogant and pompous Adon takes his distance and expresses disgust over what Shadaloo does.
In the video game of The Godfather, your crew will stand by you and not say a thing as you murder hundreds of police and civilians, or bomb a bakery. However, if you attack a woman, they will snarl remarks like "That could've been someone's mother!" and "We don't hit women!" Doesn't stop them from helping you, though.
Helena Blake from Mass Effect definitely qualifies, if she is being honest with the PC. She tells Shepard that she is a crime lord who is wanting to be rid of two business partners, due to their habits of selling a highly addictive drug to people, then selling the addicts to slavers when they fall into debt. She makes it plain that she is disgusted with them and will run the operation in a more tasteful manner once she is in charge.
Though Wrex isn't precisely what you'd call "evil", he is a ruthlessly pragmatic Blood Knight and doesn't view killing as any particularly big deal. He is quite disturbed after seeing indoctrinated test subjects on Virmire.
Wrex: This is no way to treat prisoners. Kill them, sure, but this...?
Zaeed of Mass Effect 2 is an amoral, revenge-driven mercenary who's done some really bad things in his career, but even he thinks what the people who experimented on Jack did to her was messed up. Horrific experiments on kidnapped children will do that.
In the interim between 2 and 3, Cerberus went off the deep-end. When they offered Zaeed a new contract, "negotiations ended badly" and Zaeed started actively looking for jobs where he'd be killing Cerberus agents.
A dialogue option on Illium with Zaeed will also reveal how he prefers mercenary work over a desk job, as it forces him to care about who he's killing instead of being another name on a piece of paper.
Yet another example involving Zaeed comes from a dialogue exchange during his loyalty mission regarding Batarians.
Zaeed: "Cheaper labor," he said. "Goddamn terrorists," I said.
Likewise, The Illusive Man claimed that the facility that created Jack in the first place was one that went rogue and later ordered the death of all the scientists involved. Though he's likely more upset about how it all resulted in a dangerously powerful Biotic with an extreme hatred of Cerberus being set loose.
A conversation overheard in Mass Effect 3 has a turian smuggler asking a human smuggler if she still has a ship and is looking for work. He then suggests that there are a few crates of medi-gel in customs, bound for Alliance soldiers, that they could make off with. When he asks her what she thinks of this, she responds that she thinks she should slit his Goddamn throat, and proceeds to angrily berate him for suggesting that they screw over the people who are fighting and dying for the galaxy, especially while her homeworld is being burned to the ground.
Even Renegade Shepard expresses absolute disgust for Cerberus tricking war refugees into coming to their Sanctuary facility on Horizon, then using them as experimental subjects to find out how Reaper huskification and indoctrination work.
Renegade players also sometimes run into this on a meta-level; there's a number of players that freely embrace Shepard being brutally pragmatic, utterly merciless, and full of rage and snark, but find Renegade options to be needlessly petty or racist towards your crew or several Renegade options to sadistically betray them when they're counting on you most too distasteful to pursue.
Saren may have been a racist bastard without a trace of scruples or restraint even before he became the pawn of an Eldritch Abomination, but even he finds a batarian who was planning to beat a prostitute to be a repulsive waste of oxygen. Bonus points because the prostitute was human, a species he loathed without restraint.
In the comics, Miranda Lawson and Maya Brooks considered Kai Leng to be little more than The Illusive Man's personal Psycho for Hire.
Seems to be implied with Mad Jack in Donkey Kong 64, in the level Frantic Factory, an evil toy factory. The boss, a freaky, crocodilian cyborg jack-in-the-box with Donald Duck's voice, and evil laughs every minute, drops into the battlefield through a chute labeled "Reject". Maybe he's not evil enough?
Judging from the rust on his springs, he's probably just an old toy. Or his attitude could have been TOO ferocious for the Kremlings to handle.
In the backstory to Arcanum: Of Steamworks & Magick Obscura, Trellian, known as The First Assassin, severs an alliance between the assassins' guild he leads, The Molochean Hand, and the Derian-Ka, a cult of necromancers, when he learns of the atrocities committed by the cult's founder, Kerghan, and leads the Hand in a war to purge the Derian-Ka from existence. In the present day, The Hand's current leader, Gideon Laiar, will do the same to the Dark Elves of T'Sen Ang if you tell him they want to bring back their leader-in-exile, Arronax the Destroyer.
Vollinger, a Hand assassin who you can recruit as a follower, supposedly gets sickened if you take him to a vivisection laboratory/factory farm which the gnomes of Tarant used to force-breedHalf-Ogres.
Caim, the Sociopathic Hero of Drakengard, gleefully kills everyone in his way, including Child Soldiers, and loves to kick decidedly harmless people around for the hell of it. However, when faced with the revelation of his sister Furiae's incestuous love for him, even he seems disgusted.
In Kane and Lynch: Dead Men, you are told by Shelly, a convicted killer on death row, that Lynch killed his wife. At this point Kane, another convicted killer who has killed armies of cops at this point, gets pissed at Lynch.
He also acts in the same way when Lynch goes off his meds and begins killing hostages, although this is partly because it screwed up the bank robbery.
Star Fox: Even Wolf O'Donnell couldn't stand Pigma Dengar and kicked him out of Star Wolf. And in one of the endings to Star Fox Command, it's implied that all the members of Star Wolf were disappointed in Krystal defecting to them from Star Fox.
Final Fantasy VI: The Gestahlian Troops were perfectly willing to torch a castle to get the occupants to surrender to their demands, as well as invade Narsche to steal an Esper fossil. However, when Kefka Palazzo orders them to poison Doma's water supply, even they were horrified at such a dirty tactic, especially seeing how there were still Imperial POWs in Doma.
In the Dissidia subseries, the Emperor was perfectly willing to betray Chaos and screw over his own allies to become god of the remnants of the universe when Chaos killed Cosmos.note And that's not even getting into several of his atrocities from his own game. However, when facing Kefka in battle, he says "A taste of hell may be just what you need!" as his intro quote, implying that even he was extremely disgusted with Kefka's atrocities. Ditto with Cloud of Darkness and her saying to Kefka "We will not allow you your sordid cries!" in the same game. Sephiroth also expressed disapproval of the Emperor's plan when he attempted to recruit Sephiroth to his cause, and he's the guy who, in his own game, tried to ram a meteor into the planet to become a god.
This is less about standards and more because Sephiroth didn't give a rat's ass about anything except for recovering his memories.
From Final Fantasy IV: Rubicante was perfectly willing to serve Golbez/Zemus in conquering the world, even committing some atrocities, yet when Dr. Lugae turned Edge's parents into Chimeras, even he was disgusted with this.
He is also willing to kick your ass, but not before fully healing your party. If you cast Fire spells (which he absorbs) on him, he'll return the favor and cast Raise on your entire party.
In Metal Gear Solid, Sniper Wolf was a Sniper who often has an obsession with tailing her targets. However, she does follow a strict code in regards to never killing women and children, meaning that even she would not wish lethal harm on Meryl. As opposed to Ocelot, who had no such qualms.
In Metal Gear Solid 2, Vamp and Fortune did not like the fact that Fatman was trying to blow up the entire Big Shell after the first attempt failed, as well as the fact that he sold out his loyalty to Commander Jackson.
Olga Gurlukovich does not like it when she is forced to betray her comrades of the Gurlukovich Mercenary Group, especially when she values them as not only comrades, but also her family.
Ocelot had no qualms with helping Colonel Volgin in Metal Gear Solid 3, but even he balked at the man firing nuclear warheads at his own countrymen for shits and giggles. On top of that, when Naked Snake fights Volgin one-on-one and starts to get the better of him, Volgin calls out to the onlooking Ocelot and orders him to help him, only for Ocelot to tell him to act like a man and do it himself.
The exact extent about whether he had absolutely no qualms about serving Volgin is debatable, however, as Ocelot implies a few times that he really doesn't like serving Volgin but has to put up with him anyway, especially after the above incident.
Although not outright stated, it is implied in Metal Gear Solid: Peace Walker that the CIA was apparently not too happy with Coldman, a former CIA Director, for the events of the Virtuous Mission and Operation Snake Eater and had him Kicked Upstairs to the CIA Station Chief of Central America as an excuse to have him exiled. It also works under Pragmatic Villainy, since, as he knows the true purpose of Operation Snake Eater and the Virtuous Mission too well (since he was the one who planned them), and he wasn't willing to keep quiet about it, exiling him was the only other option to keep the cover story solid.
Also, Makoto is pissed in the sort-of sequel Cross Days when he finds out that a bunch of guys (including his Bromantic Foil) gangraped his Gay Option, Yuuki Ashikaga. He's actually so angry that he tries to physically attack the culprits. It fails, though.
In fact, one of Makoto's few persistent good traits is that bullying is a VERY sore spot for him. You can make him either the nicest and kindest guy in the world or the worst womanizing jerk, but that will almost always remain. And you better make him always follow through it, because if he does NOT stop Kotonoha's bullies... shewillSNAP, and Sekai will payDEARLY.
Also, this is a more minor example, but Makoto apparently dislikes people who are lousy in bed and don't please their partners. When he has sex with women, after all, he does his best to make them feel good. In fact, his standards in this regard is how he can potentially win over Hikari in Hikari's route, because while he was supposed to be teaching her sex so she could please Taisuke, it turns out that Makoto is much better in bed than Taisuke is because Taisuke is too rough and just plows away, so Hikari hooks up with Makoto instead.
In Fire Emblem Jugdral, the Loptyr Sect conducts a really horrifying project known as the "child hunts", in which children and pre-teens from the whole continent are either sacrificed to the God Loptyr or forced to fight each other to death, with the few survivors becoming noblemen that in reality are little more than puppets of the the Sect. Several of the minor and major villains in the game are VERY repulsed by such crap, and two of them (Emperor Arvis and his sorta daughter-in-law Princess Ishtar) are even willing to secretly aid the heroes if it'll put a stop to them. And you know an opponent is specially terrible if they openly support such a plan (like Arvis's son/Ishtar's boyfriend Prince Julius aka the vessel of Loptyr itself, or Ishtar's Evil Matriarch mom Hilda).
Aso, in the first Jugdral game, Duke Langobalt is a Smug Snake willing to participate in the complot that ended with the death of Prince Kurth and Sigurd's dad Vylon, but when he learns that his co-conspirator Andorey killed his own dad Lord Ring for the inheritance of Jungby, he expresses deep disgust about it.
Langobalt: That contemptuous little brat. He shows absolutely no remorse for killing his own father. Lord Ring... may you rest in peace.
Caellach (to Carlyle): I'm not like that freak Valter. I'm kind to women.
Uhai works with the Black Fang, at the time built up as the antagonistic group. Even though he takes Lyn hostage, he immediately lets her go because it is dishonorable to take hostages in battle. (He had only held Lyn to deliver a message.)
The Black Fang in general used to be this trope before Nergal took over; formerly, they only targeted nobles who were especially corrupt. Now, not so much, though.
In Assassin Blue, the titular character becomes disenchanted from his boss after being told to kill innocent people. This is also played straight by Red.
In Master of Orion, a game in which everybody spends lots of time destroying whole planets, two things that are sure to make AIs mad at you are annihilating a race, and using biological weapons.
Mario Super Sluggers: Bowser SAVES Mario from a Bullet Bill Wario and Waluigi put in the baseball machine after being invited to dinner. See it in action here.
Bowser: I'm all for being evil, but this is just overkill!
In Vampire: The Masquerade – Bloodlines, Vandal Cleaver is a Nightmare Fetishist ghoul who works at the blood bank, kidnapping vagrants and runaways to keep their stock high; he's excited by stories of people being badly mutilated and killed, worships vampires who embrace the Beast, considers blood to be the most beautiful thing, and Doesn't Like Guns because cutting someone up with a knife is more elegant. In the event that he refuses to sell you any blood, you can try to seduce him. Turns out he does not believe that Vampires Are Sex Gods and is disgusted by the idea of fucking someone clinically dead. Plus, the last time he did so, he ended up getting Ghouled by Therese Voerman.
Vandal: Start breathing, you corpse!
If you look closely in Epic Mickey, Mickey will feel bad for some of the things he did. Examples include giving Damian Salt Ice Cream for his love interest, using thinner on the fake blot, and starting the Thinner Disaster.
Subverted in Ghost Recon: Shadow Wars where Yaroslav Demidov seemed horrified when the Zemya leader decided to leave his soldiers to their fates when the Ghosts storm their base. But he ended up following him without any need for the leader to convince him.
In Tropico, you can use the personal edicts of "eliminate [kill]," "arrest [send to political jail]," "capture [send to dungeon]," "brand heretic [unfairly cause someone to lose everyone's respect]," and "bribe [give $1,000]" on any adult citizen (though for practical reasons, it doesn't really work on rebels). However, if you try to do it to a child, tourist, or animal, you won't be allowed to.
Trying to use the eliminate edict on a child and then being told, "You can't do that to a child!" makes you feel like a monster who just got scolded. The sense that the message may have come from your advisor rather than the game itself creates the sense that he just told you that even he has standards. That's saying something, considering that your advisor is a My Master, Right or WrongYes-Man who's so much more loyal to you personally than to the country or any kind of decency that he encourages you to embezzle money because you "deserve" it.
Branding a child a heretic might actually be practical if it worked (if you wanted them to be a future general who isn't respected enough to be able to lead a coup, or were simply worried that the child in question has such a good leadership skill that he/she might run for your job someday), but the other possiblities for using the harmful edicts on children, animals, and tourists would mostly be sadistic.
That's not to say that the way you use those edicts on adult citizens can't be sadistic if you're willing to risk sparking rebellions...
In Dawn of War II: Chaos Rising, there is a traitor in your ranks who grants your vox channel's access codes to Apothecary Galen, who is possessed by a daemon and working with Azariah Kyras, who has more than willingly betrayed the chapter in favor of the ruinous powers. As he is doing so, however, he explicitly warns Galen not to use the vox to set up an ambush, lest their deal be undone.
And in Slash Em Extended, a chaotic (dark) Jedi is punished for attacking a peaceful monster because it violates the way of the Jedi. Averted for chaotic knights though; knigts only need to follow their code of conduct if they're lawful.
In Inazuma Eleven GO, Tsurugi Kyousuke gets outright pissed off at the attempts to deliberately break Tenma's leg and make it look like an accident, to the point where he starts defying Fifth Sector's orders out of spite and eventually does a full Heel-Face Turn.
One of the unlockable Abstergo files in Assassin's Creed: Revelations has the writer describing the reign of the Borgias (Rodrigo and Cesare) atop the Order of the Knights Templar as a "Dark Age," where they sought power and control for their own sake instead of advancing the ideals of peace and enlightenment of humanitywhatever the cost, and in fact seeking to keep people cowed and ignorant. Then again, considering the actual behavior of the 21st-century Templars and how thoroughly the Borgias were eventually thwarted, this renunciation may be as much "internal PR" as a sincere distaste for the Borgias' corruption of the Order from the top.
The second game has a moment in the DLC Ultor Exposed when The Boss discovers the corpses of former test subjects of Ultor, who were buried to cover up their deaths. Even the Boss him/herself is horrified by it.
In Saints Row: The Third, the Boss is fine with murder, theft, human trafficking, insurance fraud, and wanton destruction. Hypercommercialization, on the other hand, is something the Boss starts having doubts about. This may or may not stick depending on the ending chosen. S/he is also disturbed when Pierce talks about collecting sex dolls and doesn't like the way the director of the movie (that he/she happens to be starring in) treats the co-star actress, and quickly begins trying to screw with him in an effort to get him to stop. This is even though the director does nothing but praise whatever Boss does. They also try to get the poor girl to stand up for herself so he won't pick on her so much.
In Nocturne, a bonus scene unlocked through the Labyrinth of Amala shows that the Gaea cult wanted to kick Hikawa because they felt he was too extreme. It says a lot when a group who regularly worship demons and strives to reconcile even diametrically-opposing beliefs think you're too extreme.
In Shin Megami Tensei II, YHVH calls down apocalyptic scenarios, one after another, on a humanity that's already living in a miserable Crapsack World ravaged by nuclear destruction. When it's revealed his ultimate plans are essentially ruling over all that exists at the cost of any kind of freedom, no matter how many have to die to make his vision a reality, the Archangel Gabriel and Satan himself get desperate and angry enough to seriously consider joining The Hero to finally put an end to the tyranny. Satan, in particular, in his role as God's Judge, proves he's not just YHVH's personal killing machine, fulfilling both sides of his title and rising along with Aleph to judge Him for His actions.
In Shin Megami Tensei IV, friggin' Lilith herself, The Dragon to Lucifer himself, is horrified by how Tayama makes the Red pills. Mastema, himself an arrogant asshole, views it with extreme distaste and only went along with it because he hoped the humans would eventually revolt and establish themselves on a better foothold.
One of the biker gang guys in Pokémon Gold and Silver and the remakes says he won't hang out with Team Rocket even though he's a bad guy.
Even one of the Team Rocket grunts you defeat in the Slowpoke Well at Azalea Town has this when you defeat him. He says that he's alright with trying to make money, but tearing the tails off Slowpoke and selling them? That's a bit too low for him.
MadWorld is a game filled with terrible people and killers, all of which sponsor Agent XIII is just dandy with, enjoying the terror and spectacle. Well, except for when he finds out why the current Deathwatch games are being held. Turns out that Leo's dad started the games because his company was going under and he created a need for a cure for an illness used in the game. With the world aware of the horror of the illness, he could jack up the price of the cure and make a lot of money. However, Leo himself didn't actually care, he just wanted to watch the chaos. This made Agent XIII mad since the games usually decide the fate of the known world, shifting around major powers without the need for war. A pointless genocide for the sake of something as small as profits was disgusting to him, disrespectful to the reason the game was made. As a result, he later decides to give Jack information.
In Hyperdimension Neptunia mk2, recurring bad girl Underling joins the protagonists in a mutual bout of "the hell, man?" during one of her boss's episodes of heavily implied sexual harassment of two young characters, insisting he should "can the borderline illegal crap and kill them already".
In Atlantica, one of the hero's main antagonists is Ares, who is fought in the Trojan War arc. When Ares learns that the Trojans have made a pact with the Big Bad Riederan to resurrect their heroes and corrupt their soldiers, he's so shocked that he agrees to a truce.
There's also Preston E. Downes, a Bounty Hunter hired by Comstock to kill Daisy Fitzroy who sets up bear traps to capture one of the Vox Populi for interrogation. He's disgusted to learn that Fitzroy uses kids as message runners, remarking that it's a form of "low cunning", and ends up taking personal responsibility of a child of Sioux heritage who ends up caught in one of his traps, forcing him to amputate the child's legs. Similarly, in an alternate timeline where Booker joins the Vox, when Preston finally meets him, Booker helps translate for the child. Upon learning of how life is like for a non-white child in Columbia, Preston decides to go after Comstock..
Lu Bu is a Blood Knight who doesn't just suffer from Chronic Backstabbing Disorder; he enjoys it! In the first two installments of the Warriors Orochi series, he gladly aligns himself with the titular antagonist, but in the penultimate chapter of Wu's story in the second game, he defects because the trickery employed by Taira no Kiyomori offends his sense of martial honor. He prefers to cut down his opponents on the battlefield (as opposed to simply leading them into a trap, which is more Kiyomori and Da Ji's speed), and therefore fights alongside you for the rest of that chapter and the final chapter to take down Orochi for a second time.
During Poker Night at the Inventory, Heavy Weapons Guy entertains his poker buddies with his favorite story about an enemy engineer and a wrench. Said buddies are all sociopaths, and at least one is completely insane. All three are stunned to several moments of horrified silence.
Strong Bad:That is some (bleep)ed up (bleep), man!
A meta-example: the Dwarf Fortress fan community tend to consider Video Game Cruelty Potential something of a way of life. There is, however, one thing someone came up with that was so bad that the game developer made it untenable in a later update just because it horrified him so much: farming sentient, friendly merpeople and air-drowning them for their valuable bones.
Not to mention Obok Meatgod, one adventurer dwarf who is in the process of being Unpersoned by the community for certain acts.
Retro City Rampage has this. Your character, who up to this point has stolen cars, probably offed a few cops and pedestrians, killed store owners for not paying up their dues, and regularly participated in mini-game 'sprees' (consisting of using a particular method of violence to score points within a time limit), DOES apparently have standards: In one scene, someone who has hired him to steal something from a company orders him to kill an innocent person. 'Player' refuses, saying that even though he aspires to be a 'super criminal', this is going a little overboard.
Kirei Kotomine, one of the major antagonists of Fate/stay night is, by his own admission, an abhorrent individual only capable of taking pleasure in the suffering of others. But even he is disgusted by Zouken Matou.
Pamela Arwig from RosenkreuzStilette is an Anti-Villainess who devotes herself to hunting the "witches", as she calls the Magi for the army of the church. Nevertheless, she's appalled by being vilified when she learns that she's been branded a holy traitor to both the Schwarzkreuz and the church by the pope, and not to mention she is repulsed by Count Michael Zeppelin's desire to destroy the old, "corrupt" world and make a new one in its place, and she is especially utterly DISGUSTED by Iris' brainwashing of Spiritia.
In Gangs of London, the members of Morris Kane's gang are appalled when they find their pimp informant trying to recruit a homeless man into prostitution.
This is invoked by Lymsleia in Suikoden V during the climax. Lymsleia tells the Prince to seize Gizel, even though he has a sword pointed at her. Gizel tells her his plan is to slay her right in front of her beloved brother, but Lym points out that he is a proud man, and would never commit such a heinous act. She's right.
Borderlands and Borderlands 2 has Marcus Kincaid, The Scrooge, a Corrupt Corporate Executive and apparently the only available Arms Dealer on the entire planet of Pandora. He kills his competition, hires the Vault Hunters to do his dirty work, has a Porn Stash of his ex-wife, sets up hapless live targets to test weapons on, sells overpriced junk to anyone who'll fall for his pitches, has the Vault Hunters steal back refund checks he mailed out in a drunken stupor, and has no qualms about playing both sides of a conflict just to sell more guns. In spite of all this, he openly declares that Handsome Jack is a "greedy, murdering son-of-a-bitch who needs to die screaming." In an unexpected moment of generosity, he gives you a free high-quality assault rifle with which to do the job.
In Bravely Default, Swordmaster Kamiizumi, commander of the Black Blades, is fine with leading the Swordbearers and wiping out the Shieldbearers, but is horrified with Salve-maker Qada's method of using poison to wipe out thousands of enemies at once.
In Fallen London, there's the spirifiers, people who, in a place where souls are commodities usually given away consensually, are more or less soul poachers who steal them from the helpless to sell to less-than-scrupulous buyers. However, when a certain quest has your, ahem, pet, the Starveling Cat, asking one to stain yours...
No, you damnable beast, I will not! A man has got to draw the line somewhere, and I won't you hear me!? I won't!
They tell me you people are conducting some anomalous materials research that could result in a resonance cascade, so I'm shutting that down before you idiots end the world. A Resonance Cascade. You're supposed to be scientists! Use some common sense!