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Phoebe Borehall-Blaxworth
Lady Phoebe Borehall-Blaxworth
Played by: Tilly Keeper
A wealthy young noblewoman.
- Benevolent Boss: Her bodyguard Vic adores her and sees her as family. Downplayed with the staff at her Hempsie manor; while she is visibly shocked with how Gemma abuses them, she doesn't take it upon herself to scold or stop her.
- Beware the Nice Ones: Despite her ditzy, sweet nature, she manages to disarm Dawn, her own psycho-stalker, when she attempts to hold her hostage, and quickly dumps Adam soon after when it becomes abundantly clear he’s only after her colossal inheritance.
- Big Fancy House: Her huge London penthouse has a magnificent aspect, taking in both Tower Bridge and The Shard, and her vast ancestral family estate is positively Downton-esque, and comes complete with an eerie medieval undercroft where “unfortunate” family members were supposedly kept.
- Blue Blood: She bears the courtesy title ‘Lady’, meaning that her father ranks high in the English peerage (either an Earl, Marquess, or Duke).
- Break the Cutie: After Joe plants seeds in her mind about her marriage, the poor girl has a mental breakdown.
- Character Tics: Calls people "Darling" a lot.
- Earn Your Happy Ending: After being manipulated and taken advantage of by Adam (monetarily) and having a mental breakdown, Phoebe recovers and decides to dedicate her life to philanthropy, starting by volunteering in Thailand to teach children English. She is last seen happily playing hide-and-seek with the kids as their Cool Teacher, her status and money now irrelevant.
- Ethical Slut: Phoebe is really open-minded about sex. She has a boudoir where she makes molds of her lovers' cocks, attempts to seduce Joe, is not angry at Adam for seemingly cheating on her with a male staff member and even wholeheartedly agrees to participate in his peeing kink. However, she becomes upset when she notices that Adam isn’t enjoying himself, and believes that he sees himself as beneath her, which makes her break up with him for both their sakes.
- Hidden Depths: While rarely observant, she deduces that Adam sees himself as beneath her through him not enjoying piss-play with her and breaks up with him over it for both their sakes.
- Horrible Judge of Character: All of her friends are pretty vile, and in the second part of the season, she gets back together with Adam after breaking up with him despite the fact he's clearly broke and using her for money. She also brings Joe into her fold from the get-go and fawns over him as her best friend, despite almost everyone else in her circle being suspicious of him and him being a dissociative Serial Killer.
- Ignored Epiphany: After growing paranoid of those around her trying to take advantage her, Phoebe rejects Adam's marriage proposal and breaks up with him. She gets back with him in the next episode after minimal flattery from him and even marries him, ignores all the clear signs that he's taking advantage of her and snaps at Kate when she tries to warn her. Joe manages to get to her and the shock drives her to a mental breakdown.
- Loved by All: Phoebe is loved by both all her friends and London society in general. Kate strongarms Joe into attending Simon's soiree by telling him Phoebe will cry if he doesn't attend and all of London would hate him for that. Even Joe ends up taking a liking to her.
- Morality Pet: Kate, Adam and Vic are snobbish jerks, but all three obviously care for her. Adam compares dating her to eating cookies all the time. However, he does end up mistreating and neglecting her in the second part.
- Nice Girl: While she does have her less pleasant moments, like trying to cheat on Adam with Joe, she is genuinely sweet, disapproves of her friends' cruel behaviour and adores Joe for some reason, being the only one to welcome him into the group.
- Preppy Name: As an English aristocrat, she of course bears a double-barrelled mouthful of a surname.
- Sheep in Sheep's Clothing: Joe initially doubts that she's really that kind and innocent and believes that she might be the Eat The Rich killer. She really is that sweet.
- Shipper on Deck: When Kate tells her to leave her room so that she and Joe can fuck (actually so they can hide Gemma's corpse), Phoebe breaks into a grin. She later attempts to shield his eyes away from Kate dating someone else.
- Spoiled Sweet: A rich and aristocratic young woman, and yet the nicest member of the group by far.
- Suspiciously Similar Substitute: She fills in the Morality Pet role that Paco and Ellie served as in the previous seasons.
- Token Good Teammate: Easily the kindest out of the group — not that it's much competition — despite her being amongst the wealthiest and of the highest social standing.
- Undying Loyalty: Even after she finds a pool of blood on the floor and learns that Kate was hiding Gemma's body, Phoebe fully believes Kate when she claims she found Gemma murdered. Although Phoebe being on a lot of drugs may have helped hinder her inhibitions.
Adam Pratt
Adam Pratt
Played by: Lukas Gage
An American playboy, the owner of Sundry House and Phoebe's boyfriend.
- Affably Evil: He was initially cordial and polite to Joe due to them sharing the same citizenship.
- Casual Kink: He ashamedly admits to Phoebe that he loves to be pissed on — though only if the pisser is socially inferior to him.
- Cruel and Unusual Death: Implied. Two men plant knives in front of him in an S&M session before it cuts away.
- Depraved Bisexual: Pansexual in this case and becomes a toxic and manipulative husband to Phoebe when they marry.
- Freudian Excuse: While he is an irresponsible, selfish idiot, he confides in Joe that his family looks down on him.
- Gold Digger: To Phoebe, wanting to marry her to ease off his money troubles.
- The Heavy: As the central antagonist of the season, Adam has the majority of screentime attempting to mooch off Phoebe's wealth by marrying her and save himself from drowning debts. He's not colluding with neither the Eat-the-Rich killer nor Kate's father, Tom Lockwood, who are Big Bad Ensemble.
- Kick the Morality Pet: He shamelessly manipulates Phoebe into marrying him with the sole purpose of using her fortune.
- Meaningful Name: In British slang “prat” is synonymous with idiot, half-wit, or moron.
- Old Money: As Joe snarks, by American standards his family are wealthy on a generational level.
- Rewarded as a Traitor Deserves: He cheats on Phoebe immediately after marrying her. The dominatrix he hired turns out to be a honey-trap who corners him and has her goons torture him to death.
- Tech Bro: He’s a hedonistic rich-kid and uses his considerable family fortune to lurch from one investment project to the next with reckless abandon.
- Took a Level in Jerkass: In the first part of Season 4, he's a goofy, haughty idiot, but appears to truly love Phoebe. In the second part, he shamelessly manipulates Phoebe's paranoia to marry her, recklessly spends her money, isolates her away from Kate and takes part in an S&M session after she has a mental breakdown.
Rhys Montrose
Rhys Montrose
Played by: Ed Speelers
An up-and-coming politician planning a run for Mayor of London.
- Beneath Suspicion: No one in the group, not even Joe and Kate themselves, suspect that Rhys could be the killer, despite him being born into poverty, due to how nice he us.
- Cold-Blooded Torture: Joe submits him to torture in an attempt to make him confess to Marienne's whereabouts before accidentally strangling him to death.
- Five-Second Foreshadowing: In his interactions with Joe, Rhys comes off cool, confident and sly with an occasional outburst but otherwise in control. When Joe finds him at his home, Rhys is having an argument with his ex-wife where he's shown more distressed and panicked than usual and cursing a lot. That is the first clue this is the real Rhys and Joe has been imagining their supposed "friendship."
- Good All Along: It turns out that Rhys doesn't have any connections whatsoever to Joe, who happens to be the real Eat-the-Rich killer, meaning that the “Rhys” who's been stalking Joe is just a figment of his imagination. All of his supposed interactions in public with Joe throughout part 1, where he spoke about feeling left out by the rich people around him, were actually just Joe talking to himself.
- Rags to Riches: He was the troubled son of a Struggling Single Mother who cleaned up his act and became one of London's elite after he learned his father is a Duke.
Roald Walker-Burton
Roald Walker-Burton
Played by: Ben Wiggins
- Aristocrats Are Evil: He’s from a high status, blue-blooded family, and is both cruel and horribly elitist in equal measure, at one point threatening Joe with a shotgun “in the name of The Empire”.
- Graceful Loser: Downplayed. While he's still a pompous prick, Roald doesn't end up with Kate, who chooses to date Joe instead, and he's never seen complaining about it nor does he get any revenge on Joe, partly justified after the group is allegedly proven wrong about Joe being the killer.
- Hunting the Most Dangerous Game: After accusing Joe of being the Eat the Rich killer, he decides to hunt Joe for sport through the castle grounds rather than just killing him on the spot, calling it "peasant hunting".
- Irony: He makes a comment about former Vice President Dick Cheney shooting someone in the face during a hunting trip. At the end of the season, he does the exact same thing to a friend of his offscreen.
- Put on a Bus: Stays actively absent for the second part when he decides to keep a low profile as a way to protect himself from the Eat-the-Rich killer, before he returns in the finale, albeit as the jerk he still is and keeps treating people poorly as before.
- Red Herring: He's a spoiled, arrogant Jerkass who takes lewd pics of Kate without her consent and even holds Joe at gunpoint multiple times, but he's not the killer.
- Suspiciously Similar Substitute: Basically a male, heterosexual version of Peach, as both of them have an unhealthy obsession with Joe's love interests (Beck and Kate), even secretly taking nude photos of them, and attempted to kill Joe, whom they saw as a threat, out of jealousy.
Malcolm Harding
The Honourable Professor Malcolm Harding
Played by: Stephen Hagan
A classics professor and colleague of Joe's.
- Blue Blood: Joe looks up his family tree and sees that he is the son of a viscount, and would thus bear the courtesy title 'The Honourable'. It helps contextualize his extreme classism (he considers his "royal-adjacent" family leagues above the plebeians).
- Gag Penis: The fact that he has a huge penis is so well known that it even pops up in cursory Google checks on him. His impressive member — complete with a Prince Albert piercing — is revealed when Joe strips him naked in preparation for disposing of his corpse.
- He-Man Woman Hater: At the party, Malcolm makes crude remarks about Marienne being "some whore" who’s probably riding a cock now that she's broken up with Joe. Joe silently seethes that he would kill him if he could still move. Malcolm is also mentioned to have had sexual harassment complaints filed against him in the past.
- No Good Deed Goes Unpunished: Malcolm is kind of a dick, but when Joe gets sloshed, Malcolm helps get him home and even tucks him into bed. Joe thanks him for his concern by stabbing him in the gut.
- Non-Idle Rich: Discussed Trope. He's an aristocrat who, according to Joe, took up a career in academia to give himself purpose. He is still, however, a sleazy and hedonistic bon vivant.
- Pet the Dog:
- As thanks for saving Kate, Malcolm invites Joe to a very swanky party, and takes him back home safely when Joe gets drunk. This results in Joe murdering him.
- Malcolm gave Joe access to and permission to use his Rolls-Royce in the case of an emergency. Disposing of his corpse was probably not what Malcolm had in mind, but Joe does so anyway.
Simon Soo
Simon Soo
Played by: Aidan Cheng
A well-regarded artist.
- Advertised Extra: He is featured in the fourth season's poster alongside his rich peers and his sister Sophie, before being murdered by the Eat-the-Rich Killer by the end of the second episode.
- Asshole Victim: The second victim of the Eat-the-Rich Killer, but he was just as self-centered as the other members of their circle and stole credit from most of his female artists.
- Hates Everyone Equally: Rude and dismissive to almost everyone, even his own friends.
- Perpetual Frowner: He carries himself with the air of a moody teenager.
- Red Herring: Joe suspects him to be the killer due to the painting he presented at the art exhibition. But he's murdered right before Joe can get to him.
Sophie Soo
Sophie Soo
Played by: Niccy Lin
Simon's influencer sister.
- Advertised Extra: She is featured in the fourth season's poster alongside her rich peers and her brother Simon, despite having no active role in the season whatsoever.
- Shameless Self-Promoter: Sophie uses Simon's death as a tool to fundraise for herself and tells Phoebe that family "means nothing" after her mom attempted to boycott her and Adam's wedding. Joe even states in the "Where Are They Now?" Epilogue that her brother's death gained her a lot of followers.
Blessing Bosede
Blessing Bosede
Played by: Ozioma Whenu
A haughty Nigerian princess.
- Advertised Extra: She is featured in the fourth season's poster alongside her rich peers, despite having no active role in the season whatsoever.
- The Hedonist: At one point Kate chastises her for her frivolous, flippant tone and inability to take anything seriously — especially the fact that their group is being targeted by a deranged killer.
- Ironic Name: She's definitely no blessing to this world.
- Lack of Empathy: Her default tone is world-weary, Seen It All cynicism and she barely raises an eyebrow when the bodies of her seemingly closest friends start to pile up. When Roald accuses Joe of being the ETR killer, Blessing only snarks about Malcolm.
- Villainous Princess: Her native Nigeria is a republic and lacks a royal family as per the United Kingdom, though princesses like her exist in a historical and cultural sense, and she exhibits a haughty, unsympathetic tone.
Gemma Graham-Greene
Gemma Apollonia Graham-Greene
Played by: Eve Austin
A spoiled, unlikeable socialite.
- Advertised Extra: She is featured in the fourth season's poster alongside her rich peers. While indeed villainous, she simply behaves like a massive bully. By the end of the fourth episode, she is murdered by the Eat-the-Rich killer.
- Asshole Victim: She becomes the third victim of the Eat-the-Rich Killer, but her despicable and vile attitude hardly induces sympathy. Even Phoebe lets it slip that Gemma's a "second-tier" friend compared to Kate.
- Dead Person Conversation: She has one with Joe for murdering her, and teams up with Beck and Love to get him to kill himself.
- Dude, Not Funny!: Shortly after Joe arrives at Phoebe's estate for a weekend away, Gemma has the gall to make some snide remarks about his American citizenship and ask him if he's shagging Phoebe, which she claims to be only a joke and tells Joe to have at least some sense of humour. Of course, Joe doesn't see the funny side.
- Entitled to Have You: She sees herself as vastly superior to the staff, and treats the male members as sexual objects, demeaning and groping them at every opportunity.
- Fat Bitch: She's chubbier than her peers and is one of the most out-of-touch and mean of them all. Kate even describes her as vile.
- Hate Sink: An abusive, perverted Jerkass who gropes and humiliates the staff and talks down to Joe and Kate, Gemma is somehow the most despicable member of the already horrible friend group.
- Politically Incorrect Villain: She exhibits elitist, racist, transphobic, and of course classist points of view, and is utterly unafraid to share them.
- Preppy Name: An English socialite with the posh hyphenated name of Gemma Apollonia Graham-Greene.
- Right for the Wrong Reasons: Zigzagged. She's quite right in pointing out that it's no coincidence that their friends have been dying since Joe's (or Jonathan's, as she and the others are led to believe) arrival, but she's actually accusing him of being the killer, which he's not. Still, it is Joe's arrival that prompts the actual killer Rhys, who isn't for a mere second considered as a potential suspect, to take action on his scheme. However, the second part subverts this as Joe is the actual Eat-the-Rich killer, so she, Roald and the others were accurately right to accuse him.
- Spoiled Brat: Gemma is a vile, indulged socialite, with a flippant sense of entitlement and ragingly snobbish social views.
Connie
Connie
Played by: Dario Coates
A mysterious, horse-betting associate.- Advertised Extra: He is featured in the fourth season's poster alongside his rich peers, despite having no active role in the season whatsoever.
- The Friend Nobody Likes: Disliked by all his friends, even by Phoebe.
- The Scapegoat: Joe initially planned on making him take the fall for the Eat-the-Rich murders. However, this is averted, as JOE changed his mind after Connie told him about his drinking problem.
- Took a Level in Kindness: Becomes a lot nicer in the second part, to the point Joe is reluctant to frame him.
Nadia Farran
Nadia Farran
Played by: Amy Leigh Hickman
One of Joe's students.
- Ain't Too Proud to Beg: When Joe catches her, she pleads with him that she'll run away and won't tell anyone about him. Once she realises that he's killed Edward and plans to pin everything on her, though, she's reduced to terrified silence and Broken Tears.
- Bad Liar: Played for drama. After discovering that "Professor Moore" is a Serial Killer who is keeping a woman imprisoned, she is visibly nervous around him and forgets to do her work, which tips him off.
- Break the Cutie: When Joe sets her up to be arrested, Nadia breaks down in tears as he leaves.
- Curiosity Killed the Cast: Not killed, but arguably a Fate Worse than Death. Nadia becomes correctly suspicious of Joe having something to do with the multiple deaths, and even breaks into his apartment, uncovering him as the actual killer. After freeing Marienne and attempting to gather more evidence, Joe confronts her, murders her boyfriend Edward, and frames her for both Edward's and Rhy Montrose's murders.
- Despair Event Horizon: Joe killing Eddie and framing her for it makes her so afraid of him that she doesn't try to defend herself when imprisoned.
- Genre Savvy: Though not aware that Joe is involved in a murder plot, she is familiar with whodunnits and other types of mystery fiction, and walks Joe through several of the hallmark tropes. For example, her advice that the detective often has some sort of skill that sets them apart causes Joe to start stalking the suspects.
- Little Miss Snarker: She’s Joe’s student and yet never bothers to soften her sarcastic, playful tones when speaking with him. Lampshaded when he wearily notes that he's getting schooled by an overconfident teenager.
- No Good Deed Goes Unpunished: She helps Marienne escape Joe's cage, even avoiding contacting the police at her request. This leads to her boyfriend being murdered and her being framed for both his and Rhys' deaths.
- Teacher/Student Romance: She is heavily implied to have had a sexual relationship with Malcolm, her professor.
Elliot Tannenberg
Elliot Tannenberg
Played by: Adam James
A hitman hired by the Quinn family to assassinate Joe.- Hitman with a Heart: Downplayed. Luckily for Joe, Elliot had grown tired of his career and wants to retire without even killing anyone else, even Joe. He still extorts Joe for the money he stole from Love's bank account and orders him to kill Marienne, however.
- Horrible Judge of Character: Despite being contracted to eliminate him, Elliot lets Joe, a Serial Killer who would very soon develop a psychotic split personality, go to start a new life.
- Retired Badass: He's been working as a hitman and enforcer for the Quinns for years and decides he's sick of it all. Instead of killing Joe, he gives him the means to change his identity, but orders Joe to kill Marienne since she's the only other person who knows his secret. Joe doesn't go through with it.
- Unwitting Instigator of Doom: Elliot let Joe go in the hopes that he will live a new and normal life where he won't have to hurt anyone else, aside from Marienne. His inaction leads to Joe allows Joe to kill 8 more people in London and frame two innocent women for his crimes.
- Would Hit a Girl: Not directly, at least from what we've seen, but he orders Joe to kill Marienne to silence her.
Vic
Vic
Played by: Sean Pertwee
Phoebe's steadfast bodyguard.
- Catchphrase: Whenever he finds something suspicious about Joe, especially an object that incriminates him as the Eat-the-Rich Killer, Vic gives this simple word:
"Hello".
- Hero Antagonist: A more gruff variant, but Vic is looking out for the interests of his employers.
- Inspector Javert: Not an actual police officer, but he serves as this to Joe, finding him suspicious and stalking him. He is actually completely right about Joe being the ETR killer.
Dawn Brown
Dawn Brown
Played by: Alison Pargeter
A woman stalking Phoebe.
- Cassandra Truth: Despite Dawn truthfully saying that she is not the Eat-the-Rich killer, however, her kidnapping and attempted murder on Lady Phoebe just gave the police further proof of how mentally ill she really is.
- Evil All Along: In her initial scenes, where she is seen paying special attention to Joe and trying to photograph him, Dawn seemed to be an Intrepid Reporter or private investigator attempting to take him down. It's revealed that she's a deranged stalker who’s utterly obsessed with Phoebe.
- Hypocrite: She's right about Joe being a stalker, but it doesn't stop her from being as deranged as he is towards Phoebe.
- Hypocrite Has a Point: Despite being a delusional stalker, she is on point about Adam taking advantage of Phoebe and Joe being a bastard.
- Stalker without a Crush: To Phoebe.
Tom Lockwood
Thomas R. Lockwood
Played by: Greg Kinnear
Kate's father.
- Abusive Parents: Openly refers to Kate as his "investment", has a private investigator stalk her and controlled every part of her life even after their estrangement.
- Affably Evil: On the surface, he seems very calm, approachable, and charismatic. Kate even warns Joe "he's pure evil and you're going to love him".
- Ain't Too Proud to Beg: Subverted. While he does announce he'll drop to his knees and beg Kate to return to New York with him, it's clear that it's an attempt to guilt and embarrass her into accepting his offer. While he briefly attempts to explain his Freudian Excuse, he decides against it and spends his last moments telling Joe that he is no different from himself.
- Big Bad Ensemble: One of the main antagonists of the fourth season, along with the The Eat the Rich Killer.
- Defiant to the End: After a few half-hearted attempts at negotiating with Joe, Lockwood decides to go out telling him that they are the same.
- Jerk with a Heart of Jerk: Despite being a bad father, he seemed to genuinely sympathize with his daughter, trying to convince her to forgive herself, but all that concern is thrown out when it is revealed that he was controlling every aspect of her life, and only seems to see her as an "investment".
- Parental Favoritism: Explicitly says that out of his seven children, Kate is the one he loves the most and the only one he cares about.Kate: You have seven children. (beat) Why—?Tom: Because you're the one. The others are too greedy or stupid or screwed up in the head, and I love you most. How about that?
- Really Gets Around: He has fathered seven children, and going by Kate's situation the implication is that they don’t all share the same mother.
- Suspiciously Similar Substitute: He's basically an Evil Counterpart to Phoebe's bodyguard Vic, getting in between Joe and the woman he feels obligated to guard at all costs. But while Vic is a gruff but undyingly loyal guard who genuinely cares for Phoebe, Tom is a Faux Affably Evil who only wants Kate back for her expertise.
- Villain Has a Point: Lockwood is right that Joe is "protecting" Kate the same way as he is.
The Eat the Rich Killer
Joe Goldberg / "Rhys Montrose"
Played by: Ed Speelers
Joe's split personality, taking the appearance of Rhys Montrose.
- At Least I Admit It: A running theme in his interactions with Joe is him acknowledging that his is a killer who enjoys killing, and trying to get Joe to admit that the same is true of him. This is because he is the embodiment of the part of Joe's subconscious that is trying to get Joe to acknowledge that he is a killer and stop trying to rationalize all the murders he has committed and continues to commit.
- Big Bad: The Main antagonist from Season 4, becomes a Big Bad Ensemble with the arrival of Thomas Lockwood in the second half.
- Evil Counterpart: The manifestation of Rhys becomes one to Joe, as both personas have an "insatiable desire" to murder, as “Rhys” states. However, while Joe kills people for those whom he "cares” about (Beck, Paco, Claudia, Ellie, Delilah and Marienne), his Rhys persona, on the other hand, only wants to kill for revenge.
- Hijacked by Ganon: His existence as a split personality proves that Joe was always the killer and not the real Rhys.
- Imaginary Friend: A dark example. Joe only actually meets Rhys once, very briefly in episode 1. Joe’s fractured mind then manifests an imaginary version of Rhys, who he comes to believe is interacting with him and carrying out the Eat-the-Rich murders — even admitting to them. However, after Joe kills the real Rhys, who literally has no idea who he is, the imaginary manifestation of Rhys appears and Joe comes to realise that his existence and actions have only ever occurred in his head — and that HE is the real killer.
- Split Personality: The “Rhys” seen interacting with Joe is a manifestation that only exists in his mind, and forms a secondary persona whom Joe creates as a Fall Guy after he personally carries out a series of murders in London. After Joe kills the real Rhys Montrose, he realises his delusion when a manifestation of Rhys continues interacting with him.
- Yandere: Towards Joe’s main personality. The “Rhys” persona treats Joe scathingly, but also makes an Anguished Declaration of Love just before Joe “kills” him by hurling him off a bridge.
