Principal George Hawthorne
Played by: Bronson Pinchot
Baxter High's villainous, puritanical principal, who does not get along with Sabrina.
- Abhorrent Admirer: To Miss Wardwell. Or rather, the demon disguised as her...
- Actor Allusion: It's not the first time he is shown scaring a little girl.
- Asshole Victim: It's unlikely anyone will miss him after he's killed by Madam Satan.
- Bullying a Dragon: He has no idea the kind of trouble he is bringing on himself by being an asshole to Sabrina, as he has no idea shes a witch.
- Canon Foreigner: He was created for the series.
- Demon of Human Origin: After being killed by Lilith, Principal Hawthorne appears when Sabrina and her friends enter hell to rescue Nicholas. He has since become a demon and was sent by Lilith to torture them.
- Heteronormative Crusader: He has very little patience for anything that even looks like challenging traditional gender roles.
- Meaningful Name: Bears a very similar name to one of the leading judges in the Salem Witch Trials.
- Obstructive Bureaucrat: He tends to prefer red tape and bureaucratic procedure to bully his students rather than straight up abuse
- Reasonable Authority Figure: He is, surprisingly, willing to talk to the school board about the banned books, but is unable to do anything about the long time of wait until said meeting.
- Spiders Are Scary: He is absolutely terrified of spiders, a fact Sabrina uses to put him out of commission for a few days.
Played by: Michelle Gomez
Sabrina's favorite teacher and mentor at Baxter High, whose identity is assumed by one of the Dark Lords minions.
- Adaptation Name Change: In the comics, her name is Evelyn Gardenia. Here, it's Mary Wardwell.
- Back from the Dead: As a gift of penance to Sabrina, Lilith revives the real Mary Wardwell, with no memory of what happened.
- Cool Teacher: She likes to see vintage horror movies and sings Bad Moon Rising along with the radio. Sabrina is also very fond of her. Madam Satan uses this to manipulate Sabrina after replacing her.
- Jumped Off The Slippery Slope: A combination of things does this to her. First she is very addled by her Missing Time. Later, Lucifer, posing as Father Blackwood as a priest, corrupts her, and tells her witches are real. He also reveals to her Sabrina and her family are witches. This leads to her shooting Zelda, nearly killing her. After the Pagan gods are defeated, Sabrina erases some of her memories to protect their secret identity as witches.
- Kill and Replace: She suffered this fate at the hands of Madame Satan.
- Missing Time: After her return, she has no memory of what happened during the time she was dead and Madam Satan impersonated her.
- Spell My Name with an "S": Initial reports of the show spelled her surname as Mary Wardell, giving rise to this trope.
- Shrinking Violet: According to the prequel novel, Mary is very timid and shy preferring to stay at home and study Greendale's History.
- We Hardly Knew Ye: She was murdered very early in the very first episode. The last few minutes of Part 2 reveal that Lilith has brought her Back from the Dead, so it's likely this trope will be subverted in Part 3.
Played By: Ross Lynch
Sabrina's boyfriend, whose family has secrets of its own.
- Amicable Exes: After treading through a lot of choppy waters, season one ends with Harvey and Sabrina as more-or-less this.
- Big Brother Worship: Absolutely adores his older brother Tommy, which is part of why it's so heart-wrenching when Tommy dies. Then comes back wrong, then dies again.
- Does Not Like Magic: After everything that happened with Tommy, Harvey is quickly coming to despise magic. Notably, he seems uncomfortable accepting magical pencils that never dull or run out of lead from Sabrina as a Christmas gift. And when she gives his alcoholic father magical eggnog that makes him never want to drink another drop of alcohol, though Harvey is grudgingly thankful, he asks her never to do anything like that again and returns the pencils. It seems he may yet come to be like his witch hunter ancestors.
- He learned to accept magic and Sabrinas witch nature, during the second part of Season 1.
- Glad-to-Be-Alive Sex: After defeating the Pagan gods, he and Roz finally consummate their relationship.
- Green-Eyed Monster: Gets pretty jealous when he meets Nick, asking what kind of "friend" he is of Sabrina's. Notably this was after Harvey had already dumped Sabrina for the botched revival of his brother.
- Green-Eyed Epiphany: Despite having dumped Sabrina for being a witch, said meeting with Nick seems to be part of what spurs Harvey to try to take Sabrina back.
- Laser-Guided Amnesia: Sabrina tells Harvey the whole truth about her heritage and upcoming Dark Baptism in the first episode, but quickly decides his reaction is too much to handle so she magically erases his memory of the conversation.
- Love Cannot Overcome: Zigzagged. When Sabrina tells him she's a witch in the first episode, he rejects her and so she makes him forget. When she tells him again in "The Returned," Harvey seems more accepting of the "witch" part, but cannot forgive all the lies or the botched resurrection of his brother, so he dumps her. By the end of the first season he's willing to give things another try, but Sabrina tells him It's Not You, It's My Enemies. However, it still seems that he is still having trouble reconciling Sabrina's witch heritage even after this.
- Mercy Kill: Is forced to do this to the resurrected body of his brother, Tommy. He's not able to.
- Missing Mom: It's not explained what happened to Mrs. Kinkle. She died when he was five.
- Mr. Fanservice: By virtue of being portrayed by Ross Lynch (a former Disney teen heartthrob) and getting quite a few shirtless scenes, he absolutely qualifies.
- Nice Guy: Harvey is one of the nicest people on the show.
- Satellite Love Interest: Outside of his interest in comic books and his abusive father, everything else about his character is related to Sabrina and/or the supernatural. He doesn't seem to have friends outside of Sabrina's circle and even his family drama such as the hunting of a deer in the woods and Tommy's death is somehow related to Sabrina.
- Spared by the Adaptation: Unlike his comic book counterpart from the story this series is based on, Harvey has yet to die.
- Tragic Dream: He wants to become an artist (drawing posters and comics), but his drunken abusive dad and the pressure of his family legacy won't allow it.
- The Unfavorite: It's pretty clear his father and grandfather are not fond of him and clearly prefer Tommy over him.
- Virgin Sacrifice: He is used as one by the Pagan gods. Thankfully Sabrina's time travel shenanigans saves him.
- What the Hell, Hero?: Calls Sabrina out big time for bringing Tommy back all wrong and forcing him to kill him.
Rosalind "Roz" Walker
Played By: Jaz Sinclair
The brash, empowered and outspoken daughter of Greendale's minister and Sabrina's best friend.
- Adaptational Heroism: Is a white Alpha Bitch in the horror comics, who was herself based on Sabrina's rival from the 70s comics.
- Big Damn Heroes: In part 3 last episode, She decapitates Nagaina (a gorgon-like being) to save her boyfriend Harvey who can't fight back with his closed eyes.
- Black and Nerdy: Sabrina's black friend and an intense nerd for literature.
- Blind Seer: The fate that awaits Roz due to the curse placed on the Walker family by a witch many generations ago. It's unknown if the blindness curse is what caused their ability to see visions or if they already possessed this untapped power and the curse merely jump-started it, but both seem to appear together on every generation. She finally lost her sight in Part 2, but later has it restored by Sabrina, without any apparent loss of her cunning visions. It is yet to be seen whether the healing is permanent or whether it will fade in time.
- Determinator: Once faced with a challenge she will not back down from it.
- The Glasses Gotta Go: She stops wearing her glasses, after she goes fully blind and Sabrina restores her eyesight.
- Preacher's Kid: She's the daughter of the resident priest. Which makes her friendship with Sabrina, the literal Antichrist rather ironic.
- Promoted to Love Interest: Becomes Harvey's new girlfriend in Season 2.
- Taken for Granite: just like Dorcas she got turned into stone by the gorgon Nagaina.
- Unwitting Muggle Friend: She is Sabrinas closest friend but has no connection whatsoever with her supernatural world. At first that is.
Theo (formerly Susie) Putnam
Played By: Lachlan Watson
- Ambiguous Gender Identity: Susie was evidently assigned female at birth but doesn't feel entirely comfortable as a woman with Sabrina even noting that she had never seen Susie wear a dress before Apophis started tormenting them. Grandma Walker's "cunning" even immediately greets Susie as a "handsome fella", which seems to please them, and Dorothea Putnam refers to Susie as a boy. By Part 2, he asks the others to refer to him as Theo.
- An Arm and a Leg: In his segment of "Doctor Cerberus's House of Horror", he has his arm chopped off by his dad after using a potion to transition when a surgery is not a possibility, but the potion turns out to be for plants and it turns his arm into wood.
- Badass Normal: Theo is surprisingly brave and makes up for his lack of physical power with courage and by keeping his head in the right place. He has been a key part of the success of Sabrina's group's success.
- Canon Foreigner: He was created for the series.
- Challenging the Bully: Gets sick and tired of the football players bullying and tries to fight back, but ends up on the receiving end of a beating because of it.
- Dead Person Conversation: After starting to read her journals, Theo starts receiving regular visits from the spirit of his ancestor Dorothea Putnam.
- Famous Ancestor: His aunt Dorothea was a formidable woman that saved many women from the old country and would even help witches. Theo tries to mirror her behavior and become braver.
- Grew a Spine: Starting off as shy and easily scared, Dorothea's influence and the sudden strange things happening cause Susie/Theo to grow stronger and braver, both in face of supernatural and everyday issues.
- Only Sane Man: He is the only one that stays on Sabrina's side on season 2 when she tries to stay friends with her human friends. Roz and Harvey are extremely suspicious of her and wonder whether she is an evil Wicked Witch, but Theo brings up the times she helped them, with magic.
- Spirit Advisor: Given one in the form of his ancestor Dorothea Putnam who proves to be a great inspiration to him and eases him into the weirdness that happens in Greendale.
- Teens Are Short: The shortest character in the show, almost a head shorter than Sabrina herself.
- Transgender: Though introduced as a girl at the beginning of season 1, hints gradually pop up that they're uncomfortable with that identity (see Ambiguous Gender Identity above). He adopts the name "Theo" at the beginning of season 2, in honor of his ancestor Dorothea.
- Unwitting Muggle Friend: Sabrinas close friend, who is completely in the dark about the supernatural world. At least until they're eased into the supernatural world by their ancestor Dorothea Putnam. By the end of Season One they become a Badass Normal / Muggle Best Friend to both Sabrina's half-witch powers and Roz's Blind Seer abilities.
- What the Hell, Hero?: He gives one to Roz and Harvey after they say that they cant trust Sabrina despite the good (though misguided) things she has done.
Played By: Ty Wood
Baxter High's resident jock and bully.
- Baleful Polymorph: He is turned into a pig by Circe. He, and his friends, are later turned human and their memories are erased.
- Dark and Troubled Past: Billy went through "something" traumatic by a group of boys at a summer camp when he was only eleven years old and none of the counselors would believe him. Neither would his parents.
- Heel Realization: After he falls down the stairs and breaks his leg (which the doctor said could have very easily been fatal), he seriously rethinks how he's been treating others — Theo in particular. When Billy comes back to school on Valentine's Day, he offers him a sincere apology for his behaviour.
- Jerk Jock: He is in the football and basketball teams who is also a complete asshole and a bully.
- Took a Level in Kindness: Thanks to Sabrina and Theo, he falls down the stairs and breaks his leg. After this, he becomes kinder and reflects on his attitude, finally realizing that every time he acts like a jerk it always bites him in the ass and he's tired of the pain.
Played By: Peter Bundic
A jock and close friend of Billy's.
Played By: Kavandeep Hayre
One of the members of Billy's clique.
- Only Sane Man: Even though he couldnt put his finger on it, he knew that there was something off about Sabrina and the Weird Sisters.
Played by: Jasmine Vega
Thomas "Tommy" Kinkle
Played by: Justin Dobies
Harvey's nurturing and protective older brother who works in the Greendale mines so that Harvey can stay in school.
- Ambiguous Situation: While it was originally implied his soul was destroyed, we later see him in Hell as one of Lilith's minions, dressed like the Tin Woodman for some reason. Whether the psychopomps simply damned him to hell, transformed him into a demon, or the whole thing was just an illusion and Tommy really is gone is all left unclear.
- Big Brother Instinct: He is willing to go against his own father in order to protect Harvey.
- His first instinct when the mines collapse is also to push Harvey away.
- Canon Foreigner: He was created for the series.
- Fate Worse than Death: Oh, Sabrina... you should have just let him stay dead.
- Hope Spot: Just when it seems Sabrina has successfully pulled him out of Limbo just before the Soul-Devourers, she turns back to find she's holding his dismembered hand, showing he got caught by a Soul-Devourer at the last second.
- Missing Mom: It's not explained what happened to Mrs. Kinkle.
- Nice Guy: Harvey learned it from him.
- No Good Deed Goes Unpunished: He turned down a full-ride football scholarship to Notre Dame to protect his younger brother and to work in the mines to help their abusive father, and died in a mine collapse. Hell, his final living act was to push Harvey out of the way, which crushed him to death.
- The Dutiful Son: He chose to stay in Greendale to take care of Harvey and help his father with the mines, despite having gotten a full-ride football scholarship to Notre Dame.
- "Shaggy Dog" Story: Turned down a full-ride football scholarship to Notre Dame to work in the family mines and protect his little brother, which got him crushed to death when the mines collapsed. His body Came Back Wrong thanks to Sabrina trying to cheat death, resulting in his soul being trapped in mortal limbo. Sabrina went to retrieve it and just as they made it to the threshold to the moral realm, he got caught by a Soul-Devourer, rendering him Deader Than Dead. Oh, and his little brother then had to Mercy Kill his soulless body.
- Shout-Out: His ominous resurrection and slow shamble home at the dead of night, slowly knocking on the Kinkle door after he Came Back Wrong is lifted straight out of The Monkey's Paw.
- Yank the Dog's Chain: Just when Sabrina is just about to pull his soul out of Limbo, it's consumed by a Soul-Devourer and he becomes Deader Than Dead.
Played by: Chris Rosamond
Harvey and Tommy's abusive father. He owns the Greendale coal mine.
- Abusive Dad: He treats his sons like crap and has no respect for Harveys dreams or desires. He's also shown trying to beat Harvey on at least three occasions.
- The Alcoholic: It is not so subtly implied that he has a drinking problem.
- Canon Foreigner: He was created for the series.
- Freudian Excuse: When he was a child he was just as sensitive as Harvey, until his father forced him to become tough by telling him terrifying stories about the witches of Greendale.
- Hate Sink: His raison d'etre is basically to make you hate him. Every time he shows on screen, it's just to say something spiteful or make someone miserable.
- HeelFace Brainwashing: In the Christmas special, Sabrina enchants some eggnog that compels him to give up drinking; the next morning he swears off alcohol and pours it all down the sink. Harvey thanks her for doing it, but remains deeply disturbed by what magic is capable of.
- Jerk With A Heart Of Jerk: He has absolutely no redeemable qualities except for perhaps his "love" for Tommy. Tommy even had to give up on his future just to protect Harvey from him. After the mine collapsed and Tommy's helmet is found he calls off the search claiming that to continue the search puts more lives at risk... Then we learn from Harvey that he's rushing Tommy's funeral just so he can collect the insurance money ASAP. He's heartless enough to give The Dark Lord a run for his money - possibly more of a run for his money: Satan, at least, seems to have some interest in his disciples given just what lengths he went too to make Sabrina sign the book. Mr. Kinkle just wants money.
- Karma Houdini: Despite ruining Tommy's life and not caring for Harvey whatsoever, he never gets any punishment for his actions during season one. Even Nick and Harvey risk their lives just to protect him after all he's done!
- Like Father, Like Son: The Thanksgiving episode shows that his own father is as much of a drunken asshole as he is.
- No Name Given: His name is never brought up, not even in the credits.
- Properly Paranoid: He's completely right about Tommy not being himself, right down to his exact affliction.
- You Should Have Died Instead: When Tommy dies in the mine collapse he tells Harvey he wished it had been him instead.
Played by: John Rubinstein
A mortal attorney with an intimate knowledge of witch law.
- Be Careful What You Wish For: He made a deal with the Beast to sign his soul in exchange for becoming the greatest lawyer alive who would never lose a case. He became that...only to realize his clients were always the absolute worst kind of murderers and monsters alive whom Webster helped escape justice. Eventually one of those murderers he set free murdered Websters own daughter.
- Canon Foreigner: He was created for the series.
- Laser-Guided Karma: Something he's bitterly aware of. Thanks to his pact with Satan, he wound up with the case of a depraved Serial Killer. After getting said Serial Killer acquitted, he promptly turned around and murdered Webster's own daughter.
- Muggle with a Degree in Magic: Is mortal but an expert on the magic legal system.
- My Greatest Failure: Considers his entire pact with Satan to be this, but enabling the murder of his own daughter especially weighs on his conscience.
- Occult Law Firm: He's a lawyer who specialised in defending people from the Court of Witches.
- Outliving One's Offspring: His daughter was killed by the very Serial Killer he had just gotten acquitted.
- Tuckerization: He's named after The Devil and Daniel Webster, a story where Daniel Webster, the famous real life statesman, who acts as lawyer for a man who sold his soul to the Devil.
- Was It Really Worth It?: No. He tells Sabrina the renown he gained by entering a literal Deal with the Devil was not worth it, and he warns her against ever letting the Devil snare her as he snared him.
Played By: Alessandro Juliani
The owner of a local book shop/cafe in town. Hilda is a fan of his work as a host.
- Ambiguously Human: When introduced, he is shown to be a normal guy, but he apparently has some secret dark side. Part 2 reveals he accidentally summoned a demon and has an incubus inside of him that comes out when he is aroused, but it can be controlled by a bracelet Hilda made for him.
- Love Interest: For Hilda.
- Horror Host: He was formerly one, and opened said book shop/cafe when he realized the days of the Horror Hosts were over.
- Wham Shot: His eyes briefly glow yellow in the finale of Part 1.
Played By: Alexis Denisof
A lovely, upbeat man who is Ms. Wardwell's fiancé.
- Nice Guy: A perfectly nice and sweet man who dedicated his life to Physicians Without Borders and is willing to settle down out of love for Ms. Wardwell.
- Off with His Head!: How Satan kills him when he finds out about his existence.
- Understanding Boyfriend: When Lilith-as-Mary tells Adam how much she abhors the idea of marriage, Adam accepts her change of heart and doesn't pressure her to continue with their wedding plans. He just wants to be with her whether or not they're married.
Played By: L. Scott Caldwell
Rosalinds grandmother, who is a medium.
- Blind Seer: Like all women in her family, she had the ability to receive visions from the past and future. She could also see ghost, and had better understanding of her powers than Rosalind.
- Demon of Human Origin: After dying, she appears when Sabrina and her friends enter Hell to rescue Nicholas. She has since become a demon and was sent by Lilith to torture them.
Played By: Jason Beaudoin.
Theo's uncle, who is bedridden after an accident in the mines. He is actually possessed by the demon Apophis.
- Demonic Possession: He is possessed by Apophis, which makes him say very mean things, especially regarding Theo's gender identity.
- Dragged Off to Hell: After Lilith kills him, Sabrina, Theo and the others find him in Hell. His torture is being bound to a post, like a scarecrow, as crows eat out his eyeballs.
- Earn Your Happy Ending: In "Chapter 21" Lilith agrees to releases his soul from hell allowing him to ascend to heaven.
- Killed Off for Real: After his exorcism, Lilith kills him to keep her identity as Mary Wardwell secret, since Apohpis knew her identity and Jesse learned it from Apophis.
Played By: Adrian Hough.
Theo's father and Jesse's brother.
- Overprotective Dad: For a little while, although he learns to let go and allow Theo to live his life.
- Locked Out of the Loop: He is one of the Greendale residents who has no idea of magic or demons - for example, he's still under the impression that Jesse had had a mental breakdown after a shift in the mines.
- Reasonable Authority Figure: To Theo, he's reluctant about it but accepts Theo's transition and even takes him to get a haircut.