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"Every time someone comes to me with a track, they play it, and I just hear it and I'm like 'More vocals! More extreme! More— more— more— more extreme vocals!'"
A.G. Cook, Pop Cube Trailer 1

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PC Music is a London-based online record label and art collective, composed of artists of various types of Electronic and Pop music. Founded in 2013 by A.G. Cook in the wake of a previous "pseudo-label" called Gamsonite, the label has since introduced several members who have been steadily releasing music under the name, including Hannah Diamond, GFOTY, Danny L. Harle, EASYFUN, Life Sim, and more.

As a collective, PC Music is… weird. While there is diversity from its various artists and collaborative acts, PC Music in general is infamous for its uniquely post-ironic aesthetic, typically exaggerating traits of 2000's commercial-era pop and electronic music to hyper-real, almost-parodic lengths, often featuring amatuer vocalists with pitch-shifted vocals to give a strange dissonance to the artificial cuteness of their genres. Many of the acts are aliases of unconfirmed origin, some of whom might just be different stage names of other artists, and even those who are confirmed to be real tend to have an air of surreal murkiness to the way they present themselves.

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When taken as a whole, PC Music can be seen sort of as an online post-ironic performance art installation, with various critics interpreting its ongoing and steadily growing entirety as either a critique or an embrace of advertising, modern consumerism and the consumption of music, online identities, and internet culture at large.

In 2014 and 2015, many of the label's acts and affiliates, including Cook, Sophie, QT, GFOTY, Hannah Diamond, etc. made their live debuts at South by Southwest, as well as Pop Cube in 2015 as part of the Red Bull Music Academy Festival. In May 2015, the label released a compilation album titled PC Music Volume 1, as well as PC Music Volume 2 in November 2016. During May 2017, the label hosted a "Month of Mayhem", daily releasing brand-new material for its duration, which would be released in compiled format later on.

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Their website can be found here. They also run a Youtube, Soundcloud, Facebook, Twitter, and Instagram.

Due to the wildly diverging nature of the group and its projects, descriptions of individual artists and notable collaborative efforts have been split into individual folders.

    open/close all folders 


Label Acts

    A.G. Cook 
Alexander Guy Cook (b. 1990), better known as A.G. Cook, is a producer and founder of PC Music. Having worked on music production and composition for years before starting the label — including collaborative project "Dux Content" with high school friend and eventual labelmate Danny L. Harle — Cook has an experimental and quirky take on pop and electronic music, mixing deadpan and simplistic sounds with incredibly dense, multi-layered, and wild arrangements.

Cook tends to provide production and web design for various acts in the label, including Hannah Diamond and GFOTY, as well as others outside of it such as QT, Li Yuchun, and Charli XCX. As of 2017, Cook is Charli XCX's creative director, and has regularly produced and co-produced her mixtapes along with other PC Music producers, such as Danny L. Harle and EASYFUN.

He has released solo music — original work as well as mixes and edits — for the label both under his own name and as DJ Warlord. He's also one half of acts such as Dux Content (with Danny L. Harle, which precedes PC Music's inception), Lipgloss Twins (with felicita), Thy Slaughter (with EASYFUN), and Boys Next Door (with Oneohtrix Point Never).

Solo Discography

Extended Plays and Mixes

  • Nu Jack Swung (2013)
  • Xtreme Mixology (with Life Sim) (2015)

Singles

  • "Keri Baby (ft. Hannah Diamond)" (2014)
  • "Beautiful" (2014)
  • "What I Mean" (2014)
  • "Drop FM (ft. Hannah Diamond)" (2015)
  • "Superstar" (2016)
  • "Money On A Gold Plate / Cos I Love U" (2017)

    GFOTY 
Polly-Louisa Salmon (b. 1990), better known as GFOTY (Girlfriend of the Year), is a pop singer. One of the earliest acts of PC Music (having already released music under the name for the label's predecessor, Gamsonite), GFOTY is also one of its most unique voices, with a loud, transgressive, abrasive, and almost parodically-vulgar and humorous take on pop music, focused on dialing its most experimental, chaotic, and hedonistic traits Up to Eleven.

Most of her discography is comprised of mixes and EPs released under the title, some of which aren't directly related to the PC Music label. She has also recorded two mixtapes with fellow labelmate Spinee, Dog Food Mix 1 and Dog Food Mix 2.

In late 2018, coinciding with her release of "Boy Next Door", GFOTY announced her departure from the PC Music label to go the full independent route, with future releases being self-published.

Solo Discography

Albums

  • Call Him a Doctor (2016)

Extended Plays and Mixes

  • Secret Mix (2014)
  • Cake Mix (2015)
  • VIPOTY (2016)
  • GFOTYBUCKS (2017) (compilation album)
  • If You Think I'm a Bitch You Should Meet GFOTY (2019)

Singles

  • "Take A Picture" (ft. $eriou$ †hug$) (2012)
  • "Friday Night" (2012)
  • "First Date With A Demon" (ft. DJ BELLZZ) (2012)
  • "Dating Call" (2012)
  • "Bobby" (2013)
  • "Month of Mayhem" (2017)
  • "Boy Next Door" (2018)

    Hannah Diamond 
Hannah Amond, professionally known as Hannah Diamond (b. 1991/1992), is a pop singer and visual artist. Introduced to the label and A.G. Cook through GFOTY, she became a mainstay after several hit singles and features, quickly developing her signature identity of mixing over-synthetic and exaggeratedly cutsey "bubblegum hyper-reality" with honestly heartfelt drama about relationships and their connection to modern technology.

In addition to releasing music, Hannah Diamond is also a photographer and visual designer, designing her own cover and promotional art, and occasionally provides artwork for other acts within the label, including A.G. Cook and GFOTY. She considers both her musical and visual work to be interrelated, and treats the entirety of her persona as an "audiovisual experience."

Solo Discography

Extended Plays

  • Soon I won't see you at all (2017)

Singles

  • "Pink and Blue" (2013)
  • "Attachment" (2014)
  • "Every Night" (2014)
  • "Hi" (2015)
  • "Fade Away" (2016)
  • "Make Believe" (2016)
  • "True" (2018)

    Danny L. Harle 
Daniel Eisner Harle (b. 1989/1990), better known as Danny L. Harle, is a producer and composer, longtime friends with A.G. Cook and one of the earliest names to the label. Having an early background in avant-garde classical genres, Danny approaches pop music with "huge" sensibilities, expanding sounds and emotions in enormously abstract and complex ways. From this, Danny is generally seen as having among the most accessible and commercial appeal in the entire label.

In addition to releasing music on the label under his own name (as well as on one occasion as Danny Sunshine), he is also one half of Dux Content (with A.G. Cook) and MC Boing (with Lil Data). In addition, his chart-friendly production style has earned him production/songwriting credits for acts such as Charli XCX, SUPERFRUIT, Clairo, and Chic.

Solo Discography

Extended Plays and Mixes

  • Broken Flowers (2015)
  • 1UL (2017)
  • Harpsichord Sessions (with Pawel Siwczak) (2017)

Singles

  • "Broken Flowers" (2013)
  • "In My Dreams" (2014)
  • "Forever" (2015)
  • "Always Remember" (2015)
  • "Ashes of Love" (ft. Caroline Polachek) (2016)
  • "Super Natural" (ft. Carly Rae Jepsen) (2016)
  • "Me4U" (ft. Morrie) (2017)
  • "1UL" (2017)
  • "Never Thought" (as Danny Sunshine) (2017)
  • "Bom Bom" (with Tkay Maidza) (2017)
  • "Blue Angel" (ft. Clairo) (2018)

    EASYFUN 
Finn Keane, also known as EASYFUN, is a producer and composer. While not much is known about him personally, he generally employs a fun, bouncy, and bubblegum-tinged pop sound in his music.

Under the EASYFUN name, he has co-produced for Hannah Diamond and GFOTY, and has production and songwriting credits outside of the label, including with Charli XCX (occasionally co-producing with A.G. Cook under the name Easy FX), Sarah Close, and RAT BOY. He and A.G. Cook have also developed one-act project Thy Slaughter, and outside the label, he also produces classical music and soundtracks under his real name.

Solo Discography

Mixes

  • easyFun (2013)
  • Deep Trouble (2015)
  • EASYMIX (2015)

Singles

  • "EASY THIS EASY THAT" (2016)
  • "Monopoly" (ft. Noonie Bao) (2016)
  • "Blink" (2017)
  • "Be Your USA" (ft. Iiris) (2018)

    Spinee 
Hana Risk, better known as Spinee, is a producer and DJ. A mysterious performer surrounded with dog imagery, her music has something of a twisted screwball approach to club music, taking inspiration from genres such as rave and grime.

Much her discography is comprised of DJ set mixes, released within and outside of PC Music. Within a few months in 2015, she and GFOTY released two mixes together, remixing elements of songs from the latter into Dog Food Mix 1 and Mix 2.

Solo Discography

Extended Plays and Mixes

  • Pretty Green (2014)
  • Dog Food Mix 1 (2015)
  • Dog Food Mix 2 (2015)
  • A.S.K. - Apocalypse Survival Kit (2016)

Singles

  • "Save Me" (2014)
  • "Pretty Green" (2014)
  • "Man Eaten by Dog" (2014)
  • "Hell Hound" (2015)
  • "Distant Promise" (2017)

    felicita 
Dominik Dvorak (b. 1987), going by the stage name felicita, is a producer, DJ, and performance artist. Having gained early solo and collaborative attention before being signed onto the label in 2015, his music regularly slides between being wild, noisy, and frenetically-paced, as well as being off-kilter soundscapes inspired by folk and classical music.

Prior to joining PC Music, he was already connected to label names through collaborations with Sophie and Danny L. Harle, as well as being one half of the then-anonymous Lipgloss Twins with A.G. Cook.

Solo Discography

Albums

  • hej! (2018)

Extended Plays

  • (>'.')># (2013)
  • frenemies (2014)
  • a new family (2016)
  • ecce homo (2017)

Singles

  • "chlo / bring it" (2013)
  • "doves" (2014)
  • "climb up eh" (2014)
  • "tails" (2015)
  • "wubit ribit iwwwubit" (2015)
  • "heads will roll / i will devour you" (2016)
  • "a new family" (2016)
  • "hej!" (2017)
  • "sweet pea" (2017)
  • "sulaharas" (2017)
  • "marzipan (ft. Caroline Polachek)" (2018)
  • "coughing up amber / shook" (2018)

    Kane West 
Douglas Augustus "Gus" Lobban (b. 1992), also known as Kane West (no, not that other guy) is a producer and DJ. Taking the label's elements of Stylistic Suck to an extreme, Kane specializes in tongue-in-cheek "rave" music based on crude MIDI instruments, with dense, often cluttered and very awkward grooves and arrangements.

Outside of the label, Gus Lobban is recognized for being one-third of MIDI pop trio Kero Kero Bonito (for more info on his activity there, see its page), and also solo-released more straightforward city pop-inspired music under the name Augustus.

Solo Discography

Mixes

  • Western Beats (2014)
  • Expenses Paid (2015)

Singles

  • "Fortune Teller" (as Augustus) (2013)
  • "Wherever You Go" (as Augustus) (2013)
  • "I Guess It Doesn't Really Matter" (as Augustus) (2013)
  • "Vs." (as Augustus) (2013)
  • "Thank You Stephanie" (as Augustus) (2014)
  • "T.R.U.E.L.O.V.E." (2015)
  • "Mexicans" (2016)
  • "Don't Stop" (2016)
  • "Expenses Paid" (2016)
  • "Recycle Bin" (2016)
  • "Definitely Come Together" (2017)

    Lil Data 
Jack Armitage, also known as Lil Data, is a producer, programmer, and overall technologist. Having a large background in music technology and livecoding, Lil Data has a highly technical, calculated, yet often improvised approach to music, crafting highly experimental and glitchy soundscapes for his tracks.

Outside of PC Music, Armitage is a PhD student in researching and engineering digital instrumental design, and has been involved with several ongoing projects for interactive audio production.

Solo Discography

Albums

  • Folder Dot Zip (2019)

Mixes

  • Sup (2014)
  • Lil Tape (2016)
  • I Was Born To Code (2013-2015 livecode) (2017)
  • Never Coded Better / Attention Land (2016-2017 livecode) (2017)
  • Hard Attack Surface (livecode) (2017)

Singles

  • "Financial Crash" (2016)
  • "Computers" (2016)
  • "Upload Me Daddy" (2017)
  • "Burnnn" (2019)

    umru 
Umru Rothenberg, known mononymously as umru, is a producer and programmer who exploded onto the online scene for various remixes and collaborative projects before being picked up by PC Music, bringing the challenge of blending underground, experimental bass with mainstream sensibilities and potential.

A late addition to the main PC Music roster, umru first crossed paths after collaborating with A.G. Cook on Charli XCX's "I Got It" around 2017, and was officially picked up in 2018, releasing his debut full EP through it and since becoming one of its more regular faces.

Solo Discography

Extended Plays and Mixes

  • search result (2018)

Singles

  • "for derg" (2016)
  • "dry spell" (2016)
  • "flat earth type beat" (with frstmait, ft. cassiopée)(2016)
  • "ribbons" (with Sophie Meiers) (2016)
  • "brood" (2016)
  • "sacrifice" (with Holly) (2017)
  • "buyer's remorse" (with Røhaan) (2017)
  • "samaritan" (with LXXK) (2017)
  • "cellophane" (with rasha and Sophie Meiers) (2017)
  • "surcharge" (with warpstr) (2018)
  • "sticky" (with Ravenna Golden) (2018)
  • "popular" (with osno1) (2018)

Other Label Acts

  • Life Sim
  • Tielsie
  • Tommy Cash


PC Music as a whole and its acts provide examples of:

  • A Wild Rapper Appears!: Parodied in "The Argument" and the title track of GFOTY's Call Him a Doctor, especially the former, in which the rap verse is simply a Rhymezone list of words and that rhyme with "bird."
  • Alter-Ego Acting:
  • Ambiguous Gender: A very common trend with the label, and likely an intentional one. Due to the synthetic anonymity of several projects while invoking a ton of typically feminine or cutesy imagery in their music, it often results in confusion as to what act is what gender, or is even real.
  • And Starring: In the lyric video for Danny L. Harle's "Me4U", the title lists Morrie as its featuring vocalist. Alternatively in its music video, it's instead "starring Kim Chi", who's featured in the video lip-synching to the song.
  • Animal Motifs: Spinee often associates her PC Music-related work with dogs, visually and audibly. In the skits from her Dog Food mixes, she also plays one who runs a dog food company.
  • Anonymous Band:
    • invokedZig-zagged. While the names and histories of some members are public, there are just as many acts who have miniscule or straight-up nonexistent online presence aside from their music and alias. Some are eventually being outed as alternate pseudonyms of one or more PC Music acts, some remaining eternal online mysteries, leading to unending suspicions on the realness of certain projects, as well as the label's generally surreal nature.
    • This also applies to a greater degree for vocalists, some of which are clearly not the artists themselves, but tend to remain uncredited, whether out of privacy or to preserve their mystery.
    • A pretty extreme example occurred with a mysterious mix simply titled "", which features no graphics, no connected artists, and the only content in the description is the mix's download link (the files do have metadata, but very cryptically, where the "contributing artists" would be listed instead read as random phrases). It turns out, however, it's actually the soundtrack to a QT-based short film Quinn Thomas, whose credits list A.G. Cook as its original composer.
  • Author Appeal: For whatever reason, GFOTY is fond of Starbucks, with her logo being a copy of its giving the double V-sign, and her 2017 compilation album is even named GFOTYBUCKS. In the "VIPOTY" short film, it actually features as a setting the characters go to, with GFOTY killing Polly by poisoning her frappuccino.
  • Auto-Tune: A frequent occurrence on many songs, sometimes to pick up after the vocalists' shortcomings, but just as often contributing to their intentionally synthetic and hyper-real sound.
  • Broken Record: A very frequent occurrence in countless original tracks and remixes.
  • Catch-Phrase: Danny L. Harle has embraced "HUGE" as an adjective, including the nickname "Huge Danny".
  • Copiously Credited Creatorinvoked: Played for Laughs with "Pop Cube Trailer 2" with GFOTY, with every role being credited as "GFOTY". The cast list credits her as "HERSELF: GFOTY" multiple times, as well as under "ALSO STARRING" and "WITH SPECIAL GUEST" credits.
  • Cover Version:
    • GFOTY is fond of adding brief covers of popular songs to her mixes:
      • Secret Mix has her cover "Nobody Does it Better" by Carly Simon, "It's All Coming Back to Me Now" by Céline Dion, and "Unbreak My Heart" by Toni Braxton.
      • Cake Mix has her cover of "Mysterious Girl" by Peter Andre (named "Mysterious GFOTY"), and "All the Small Things" by blink-182.
    • While outside PC Music, Augustus/Kane West did a retooled cover of GFOTY's "Bobby" called "I Guess It Doesn't Really Matter".
    • Kane West did a remix/cover of "Archangel" by Burial in his clunky, MIDI-arranged style.
    • Hannah Diamond has a cover of "Concrete Angel" by Gareth Emery (ft. Christina Novelli) on Soon I won't see you at all.
    • A.G. Cook has done his fair share of instrumental covers/remixes of various tracks, though most of them technically unreleased, such as "Pon Pon Pon" by Kyary Pamyu Pamyu or "Better Off Alone" by Alice Deejay.
      • One official release was a note-for-note recreation of "Windowlicker" by Aphex Twin, reportedly made during "a very intense 48 hours inside a windowless room — somewhere between a Braindance rehearsal and a labour of love."
      • During a Charli XCX Pop 2 Afterparty show, Cook played a cover of Sia's "Chandelier" with what appears to be his own singing. It has to be heard to be believed.
  • Deranged Animation: Behold the video to Spinee's "Hell Hound", in all its uncomfortably surreal and dog-themed glory.
  • Early Installment Weirdness: Oddly subverted with GFOTY. She initially released music under the title in PC Music's predecessor "pseudo-label" Gamsonite, which was already akin to the post-ironic signature sound she's presently known for, but her first proper release on PC Music itself, "Bobby", is a surprisingly straightforward pop ballad with an unusual amount of sincerity from her. It didn't take long for her to return to form with her Secret Mix, however.
  • Flipping the Bird: GFOTY's logo is the Starbucks logo giving the double two-finger salute.
  • Fun with Acronyms: GFOTY has an album called Call Him a Doctor, referencing her short film "VIPOTY" where the character's boyfriend is named "Chad".
  • Hidden Depths:
    • Several label members, including Danny L. Harle, EASYFUN, and felicita, have experience in various types of classical music in addition to pop and electronic music. felicita in particular often involves himself with traditional arts, and his debut studio album hej! incorporates elements of Polish folk music and storytelling.
    • GFOTY has offhandedly mentioned a few times of being a chef, having went to Le Cordon Bleu and is fond of pastries, but as usual with GFOTY, it's unclear if this is actually true or just another quirk of her character.
  • I Have Many Names:
    • There have been several confirmed (as in "publicly known") cases of artists having multiple aliases within the label, though most of them are as brief one-offs.
    • Danny L. Harle ramped this up for laughs during his 2014 Dead or Alive set, with names including Huge Danny, Danny Sunshine (which he would actually later use for the release of "Never Thought"), Dane Harle, Mal Danny, and Danny "Dick in the Pants" Harle/Charles.
    • Tielsie is believed to also go as "Stelvio" (they did a remix of GFOTY's "Lover", initially found in an unreleased mix as the former, officially released in a remix album as the latter), though very little information exists about either.
  • Intercourse with You: GFOTY has no qualms loudly singing about intercourse, with one of her most audacious examples being "Friday Night", with an entire verse about being at the club "banging, banging, banging, banging, banging, banging loads of guys."
  • Last Note Nightmare: Thy Slaughter's "Bronze" is mostly straightforward bubblegum pop, but it abruptly finishes with a distorted voice saying "THY SLAUGHTERRRRRR".
  • Meaningful Name: "Dance Floor" by MC BOING — a one-shot collaborative act between Danny L. Harle and Lil Data — features a lot of cartoony "boing" sound effects amidst its hyper Eurobeat instrumental.
  • O.O.C. Is Serious Business: It's generally presumed that by default, PC Music and its artists act on some level of vague Alter-Ego Acting, one of the bigger individual examples being GFOTY. However, following a 2015 incident surrounding GFOTY making a not very politically-correct joke, both she and the label's social media "broke character" to publicly apologize and claim responsibility.
  • Poe's Law: The entire label is drenched in this. Many generally see PC Music as making some sort of comment on pop music, consumerism, and internet culture, but what exactly it entails —whether it's an affectionate celebration or a cynical deconstruction— is an individual basis and up for the viewer to determine. The fact most of its acts tend to be private or straight-up anonymous and thus silent regarding the matter doesn't help to bring answers.
    • GFOTY is one of the biggest examples of this, with a persona so comically bizarre and trashy that it's extremely difficult to tell how much of it is an act, especially since she tends to maintain "character" in every appearance she makes outside the music.
    • Hannah Diamond is also an interesting example, who has such a hyper-polished and synthetic feel to her, with occasionally borderline-saccharine lyrics to boot. Off the mic, however, she's repeatedly shown to be rather candid about both the synthetic and sincere elements to her persona, lending a ton of credence that it's all pretty much to be taken at face value.
      "I’ve personally had a lot of criticism for being ‘fake’ and things like that. All of the ways it’s been presented do allude to that but although PC music is a lot of different people, I very much consider myself my own self within that. I only contribute to one part of it. People are getting more used to who I am now and realising I am real or what my idea and my vision are for my project."
  • Punk Rock: GFOTY is clearly influenced by it, incorporating typical punk-y traits including messy, DIY-sounding aesthetics, and borderline political themes surrounding hedonistic pop culture. It's a little closer to the genre with Call Him a Doctor thanks to shredding guitar and bass work from Johnny White Really-Really.
  • Retraux: Several acts, most prominently Hannah Diamond, frequently indulge in a relatively modern take on this trope, specifically imitating commercial art from the early 2000's. Conspicuous CGI and glossy hyper-realistic polish are very common recurring elements.
  • Self-Deprecation: During Danny L. Harle's Dead or Alive livestream, he plays it like a typical summer liveset of pop music to the delight of the audience. After he gets poisoned and is replaced with a skeleton named Danny Skel' Harle, however, he plays a spooky remix of his own track "In My Dreams", and the crowd hates it.
    Announcer: Such horrible music! The crowd becomes bored and leaves! The crowd becomes bored and leaves! The crowd becomes bored and leaves!
  • Sensory Abuse: The label and its acts tend to be really fond of this; everyone has their moments of being musically overwhelming due to harshness, denseness, or both, and visually, some of their music videos and websites can get really crazy and flashy (warnings are not given, but anyone with severe epilepsy should approach them with caution, if not outright avoid them outright).
  • Silly Love Songs: Much of Hannah Diamond's discography is filled with these, occasionally circling around the role technology plays with romantic relationships. Funnily enough, despite the hyper-real and post-ironic approach the rest of the label is soaked in, Hannah admits that they actually come from a place of genuine sincerity and heart.
    " I am a total sap. With 'Hi,' the lyrics are so extreme. No one would admit to being that much of a loser that they'd write messages to people they fancy who don't reply and then get really sad about it, but that is actually me. I'm a melancholy person and I'm really really sensitive. Part of me wants romance to be about gooey stuff and not how romance is boiled down nowadays—booty size and money and cars. But I'm not really interested in masking who I am."
  • Sound-Effect Bleep: GFOTY's "Call Him a Doctor" features a few bleeps of these at really inexplicable times.
    Let's call him a doctor
    Not 'cause he's medically trained
    Let's call him a doctor
    'Cause he's fucked out of his brains
    Let's call him a [BEEP]
    Not 'cause he's dressed in white
    Let's call him a doctor
    'Cause I want to fuck him again
  • Step Up to the Microphone: A.G. Cook tends to reserve vocal performances to other artists and features, but he's the primary singer in "Superstar", and he also gets a verse on Charli XCX's "Out of My Head" remix. It's also speculated that he's the uncredited male voice occasionally found throughout GFOTY's Call Him a Doctor.
  • Stylistic Suck: The label has this down to an art, with A.G. Cook admitting he enjoys "recording people who don't normally make music and treating them as if they're a major label artist," with some projects ending up smack-dab in the border between cheesy amateurism, avant-garde idiosyncrasy, and genuine fun.
    • GFOTY's music and general persona takes cues from mainstream club and pop music, but with its most ugly, noisy, and vulgar traits dialed Up to Eleven, often sounding rushed, erratic, and off-the-walls insane.
    • Kane West revels in this probably to the most extreme length in the label, deconstructing club music to incredibly simple and clunky arrangements using MIDI instruments. Reportedly, the project began from a Tiga remix contest where he submitted a joke entry and won. This also extends to his visuals, with all of his releases featuring black text on white backgrounds, with Western Beats simply being his name in Comic Sans.
  • Surreal Humor: Due to the label's wild love affair with surreality and Poe's Law, it's no surprise that they dabble in this.
    • The Pop Cube trailers with Hannah Diamond, A.G. Cook, and GFOTY in particular are a cheeky menagerie of bizarre edits and half-coherent non-sequiturs.
    • The short film for "VIPOTY" appears to have a mostly coherent plot, but is made amusingly hazy from a ton of stilted dialogue and acting, weirdly-placed edits and sound effects, and overall awkward subject matter.
  • Virtual Celebrity: QT is a musical performance art project by Hayden Dunham of the eponymous international pop singer who's "the living embodiment of the semi-fictitious DrinkQT energy drink," having only officially released one single in 2014 called "Hey QT", produced by Sophie and A.G. Cook. While not officially considered a label act, she is still considered an ongoing affiliate, making ocassional guest appearances at PC Music-related shows, and was the subject in a half-"documentary", half-Mind Screw short film in 2017 titled Quinn Thomas.
  • Waxing Lyrical: In GFOTY's "VIPOTY" short film, Polly's first words to Chad are "What's your name? I like your smile," taken from her earlier song "Lover".
  • Widget Series: One of the strangest and most polarizing music labels to come out of London.
  • Word-Salad Humor: Part of GFOTY's surreal-ness is her tendency to construct her imagery, lyrics, and even entire songs like someone with an extremely low attention span. With lyrics especially, they usually only barely cohere into proper thoughts, and much of her humor comes from the ensuing awkwardness.
    Walking down the street in my brand new caaaar
    X5, black top, Range Rovaaahh
    Without my friends I'm better!
    Without my friends I'm better!
  • Word Salad Lyrics: GFOTY's "The Argument" is half complete gibberish, half a Rhymezone list of words that rhyme with "bird" read in sequential order.

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