"There was no glory in this. I hadn't asked for this crap. Trouble had come to me, in big dark swarms. The good and the just, they were like gold dust in this city. I had no illusions. I was not one of them. I was no hero. Just me and the gun, and the crook. My options had decreased to a singular course."
The titular protagonist. A former NYPD detective and DEA Agent, his wife and daughter were murdered by junkies three years prior to the events of the first game. This causes him to go undercover hunting for the source of the drug, 'Valkyr'. In the second game, he returns to the NYPD and crosses paths with Mona Sax, an assassin that he falls in love with. Three guess as to how that went. The third game takes place a decade later, with Max having left the NYPD to pursue a life in private security in Sao Paulo, Brazil. As with most of his career moves, it ends only in blood and tears. (Emphasis on the former.)
Anti-Hero: Max is quick to resort to gunning down anyone in his path, will engage in morally dubious acts to pursue his man, and will never give up until he dispenses nine millimeter justice to them. But he only targets those who deserve it and is still a true cop at heart, protecting innocents, upholding morality and honor, etc. He's also fully aware that he is by no means a hero, in no small part because of how many lives he's taken without hesitation.
The Alcoholic: Jim Bravura believes he is one in the second game. But Max first truly becomes this by the time the third games comes around.
Back-to-Back Badasses: Max rose though the NYPD with the help of Alex Balder, a DEA officer and frequent sidekick (as shown in their gun-waving photo-op). Alex would frequently try to tempt Max into becoming his partner full-time, but no way was Max going to trade a desk job for working undercover in some dive. Once Max's family is killed by junkies, however, he grimly accepts Alex's offer to transfer over. We don't see much of Alex in person, but it's clear that Max valued their friendship greatly, recalling their times together while in a hellish Valkyr-induced stupor:
"Alex and I had a few moments of glory between us. Crime fighting comrades, the best in NYPD-DEA collaborative team. Good-hearted macho bullshit like that. I would have given anything to have him here as my backup."
Becoming the Mask: Max dreads turning into a violent killer like the mob he's infiltrating, and later the "rent-a-clowns" who have their boots on the necks of the poor in Brazil.
The Berserker: Hinted to be the source of Max's power. However, he still has the bullet-time ability in the scenes leading up to his wife's murder. Maybe he picked up that ability dodging his father's thrown beer bottles.
Blood Knight: Max becomes this after his wife and child's death. It takes him til 3 to fully accept it, though.
Byronic Hero: Max hits a lot of the criteria, being extremely cynical, moody, self destructive, haunted by a Dark and Troubled Past and also sports an incredible drive to accomplish whatever goal at hand, even when he thinks it may all be for nothing.
Cartwright Curse: Max believes himself to suffer from this. Between the fates of his wife and Mona, he doesn't really have that much room to doubt.
Chronic Hero Syndrome: When pointed towards a case or a conspiracy, Max will always put his life on line and follow it through to the bitter end to ensure that Justice Will Prevail, no matter how hopeless his odds are and how much he is going to regret it afterwards.
Vlad: "What the fuck is wrong with you, Max? Why don't you just die? You hate life, you're miserable all the time, afraid to enjoy yourself even a little! Face it, you might as well be dead already. Do yourself a favor, give up!"
Cowboy Cop: In the first two games. Go ahead and cry "Police brutality," it won't make a difference.
Cutscene Incompetence: He has his moments throughout the series, but this trope hits him worst in 3. Whenever he is out of the player's control, he manages to get disarmed, incapacitated, or forced into combat several times through his own clumsiness or impulsiveness. This comes to a head when he decides to storm a room where his principal, Fabiana is being held at gunpoint. He is promptly disarmed, and Fabiana, shot.
Alcohol-Induced Idiocy: It should be noted that throughout 3, Max is either intoxicated in some manner, or suffering from withdrawal.
Cycle of Revenge: Max can't do much of anything without provoking a blood feud with somebody. He managed to get into a shooting war with yet another New York crime family while sitting on a bar stool minding his own business.
Determinator: Nothing stops Max, when someone has wronged him and needs justice done to them, as long as he is conscious and able to move, he will hunt them down and get his revenge. Other characters repeatedly lampshade that he never knows when to quit, and the irony that even though he's given up on his own life, he won't give up the chase.
Drunken Master: The third game implies it pretty strongly. Max is even more of a badass when he's on the sauce than when he's off.
Subverted later, though: as good as he is when he's drunk, he's much more focused and destructive when he's sober. Taking down Favela thugs while drunk is nothing compared to utterly ruining an entire police station full of corrupt, heavily-armed and -armored special forces cops without missing a step.
Guilt Complex: It doesn't help that half his friends betray him in each game, and the other half die messily.
Guns Akimbo: A frequent style of Max's when he's using pistols or submachine guns.
Going Cold Turkey: In the beginning of the first game he quits smoking. In the third game he has started smoking again on top of his alcohol and pain-killer addiction, but in the middle of the third game he decides to kick the bottle, and by the end of the game it seems that he has successfully quit drinking.
Hawaiian-Shirted Tourist: With no money or Passos to watch his back, Max's choice of disguises are limited. He reluctantly dons a luau shirt in the second of act of Max Payne 3 (labeling it "ridiculous"). It should be noted that Max's gangster persona in the original game also wore a garish Hawaiian shirt.
Heroic Self-Deprecation: An undisputed master of it. Every monologue Max has regarding himself is about how fat, depressed, weak or alcoholic he is. The third game also makes him proverbially kick himself for failing to protect to Borgia family, and how he can't seem to see what's going on around him.
Inexplicably Awesome: In an ostensibly realistic Film Noir-inspired series, we get absolutely no explanation as to how Max, a supposedly ordinary (former) policeman, has Super Reflexes, only needs painkillers to shrug off ridiculous amounts of damage and fighting skills that special forces would weep in envy over.
Ink-Suit Actor: In the third game Max is not only voiced by James McCaffrey, but his face is also based on him as well.
Interface Screw: The camera in Max Payne 3 is constantly flickering and throwing up bright sparks across your field of vision. This is because Max is either really drunk, hung over, or in detox during every single level in the game.
Jerkass: Sarcastic? Check. Gruff in his manners? Check. Will act violently, even when the situation can be solved through diplomacy? Check? Kind of a dick, even to his friends? BIIIIIGGGG check on that one.
Jerk with a Heart of Gold: Despite the above, Max is still a fairly standup guy, and fights for justice, always willing to help the weak.
Justice Will Prevail: Max treats the idea that his Roaring Rampages of Revenge can be considered "justice" or "heroic" with bitter scorn. Regardless, he has a very clear idea about what is right and wrong, and, when push comes to shove, an unwavering dedication to always do what is right despite how high the odds are stacked against him. It is arguably the main part of what keeps him from becoming a Nominal Hero.
Karma Houdini: After singlehandedly wiping out a New York crime family, Max has all charges dropped due to Alfred Woden's machinations. In the second game, after he shoots all the mobsters he missed the first time and kills his own partner, Max manages to make a strong enough case against Winterson and Vladimir Lem that the NYPD pensions him off rather than prosecuting him. In other words, he's killed hundreds of people and he manages to skate.
Tropical Epilogue: This trend continues for him in 3 after managing to bring Victor Branco to justice. No concrete explanation is given as to how he managed go from shooting up half of Sao Paulo to kicking back on a beach in Bahia, but it's possible Da Silva had a hand in helping him along.
Max lampshades his status as this in the start of 2, at the same time not appreciating it much.
" I had wanted to be punished for what I had done. But Alfred Woden had kept his word. With his influence, ridiculously, I had emerged from my history of violence unscathed, a hero. I didn't thank him. I couldn't stomach it."
Leeroy Jenkins: Word of God states that Max aspires to be a deep thinker, but his plans invariably go awry. Strategic planning and common sense are not in his repertoire. However, when Max chooses to physically act, he is nigh-invincible.
Limited Wardrobe: Max owns, apparently, precisely one tie. The jacket was lampshaded during a gunfight; when Passos offers him a dead mobster's threads, Max sticks with his leather dubs because it repels blood.
Love Martyr: Possible can be seen as this in the second game after he falls in love with Mona.
Made of Iron: Especially in the second game. Shot in the chest, the head, thrown out of a building: guy just keeps on trucking.
Mighty Whitey: Max is characteristically glib about it ("a fat bald white guy with a bad temper"), but he's indeed a hero to the underprivileged of São Paulo. He smashed up the guerrillas who were oppressing them, the policia who were straight-up murdering them (and harvesting their organs), and the politician who was exploiting them.
Nicole Horne: "What do you mean, 'He's unstoppable'? You are superior to him in every way that counts. You are better trained, better equipped, you outnumber him at least 20 to 1. Do... your... job!"
The Other Darrin: Developer and scriptwriter Sam Lake was originally his model, followed by Timothy Gibbs. James McCaffrey (of Viper fame) voices him in all three games, and was his motion capture actor in 3.
Unstoppable Rage: His personality is more livid in the third game but nothing compares to his disgust upon discovering the organ harvesting operation. When someone like Max Payne is thoroughly sickened by what he sees, you know you've gone too far. He ultimately ends up killing everyone involved. Everyone. And even for him, that's saying something.
Turn in Your Badge: Without Woden to protect him, Max finally gets the boot in the aftermath of 2. It doesn't help that the press keep accusing him of murder of Winterson, so Bravura and Max decide it's better for Max to retire.
The Cameo: Appears very, very briefly in Max Payne 3 as an easter egg on It's Drive Or Shoot, Sister- should you watch TV on that level, after newscast, there's an ad for Hotel Mona, with Mona's voice actress saying "An unforgettable place to stay". Max immediately turns the TV off.
Creepy Twins: She and her twin sister, Lisa Punchinello. Lisa is also implied to be a psychic.
The Only One Allowed to Defeat You: She spiked Max's drink with Valkyr to prevent him from killing Angelo first. Unluckily for Mona, she got got caught and thrown in a torture chamber, albeit only briefly. Then, Nicole Horne muscled in and killed the mob boss before either of our heroes could do it.
Schrödinger's Cast: Beat Max Payne 2 on "Dead on Arrival" difficulty level and she survives.
'Tis Only a Bullet in the Brain: In the first game she gets shot in the head but her body mysteriously disappear. She is shown to have survived in the second game, but the details on how, remains rather vague. Following her death, Max comments on the bullet "coming to the end of its slow-motion journey."
As the Good Book Says: With his smooth features, white suit, and vampiric name (named for Dracula, itself Romanian for "Devil"), Vlad is clearly patterned on Lucifer in Paradise Lost. Vlad rationalizes his deeds as coping with circumstances foisted upon him, he feels neglected and unappreciated by God (Woden), and ignites a civil war within the Inner Circle in a bid to take over.
Woden: The killing has gone too far. Vlad: I have only begun. It's better to reign in hell than to serve in heaven. Woden: You flatter yourself!
Disney Villain Death: Perishes when the spire above Woden's manor crashes through the ceiling, taking him with it.
Enemy Mine: The mob war with the Punchinellos will be lost for good if they're allowed to get away with Vlad's gun freighter. Vlad offers protection for Max in exchange for changing the ship back under his flag.
Hoist by His Own Petard/Karmic Death: As Max invokes, in the final level of 2, the only weapon he has at first is Lem's discarded Desert Eagle. While you'll find other weapons by the time you confront Lem at the end of the level, you are in full rights to keep to Max's Trouble Entendre of "[giving] Vlad his gun back, one bullet at a time."
Legitimate Businessmen's Social Club: Ragna Rock aka Vodka, styled as the hippest restaurant in Manhattan... if he can ever get the bloodstains out. A more sinister example is the Squeaky Cleaning Company, who's shadowy "boss" is none other than Vlad himself.
Neighbourhood Friendly Gangsters: Certainly moreso than the Punchinellos, who peddle V, blackmail their unsuspecting johns, and strangle each other with video game controllers.
Max: "Vladimir was one of those old-time bad guys with honor and morals, which made him almost one of the good guys."
Altought in Max Payne 2 it's revealed it was all a facade.
Meet the New Boss: Just like Nicole Horne, Vlad sees himself as the heir apparent to the Inner Circle. He succeeds where she failed by wiping out the last remaining member, Alfred Woden, though not without getting killed himself. Max even defeats him using a similar method.
Pay Evil unto Evil: He dismisses the Inner Circle as an organized crime outfit, no better than he is and deserving of punishment.
Pet the Dog: Despite being a gangster boss, he is one of Max's few genuine friends and helps him in his vendetta in the first game. Ramped up in the second game. Despite his role as the true main villain, he is shown to genuinely care for Winterson and her blind son (the former's death at Max's hand upsets him quite a bit), and he is generous donor to the Brooklyn School for the Blind.
Reformed Criminal: Or so he claims at the beginning of 2. His restaurant is only a front for the Cleaners.
Rule of Symbolism: In keeping with the biblical theme, Vlad battles his way to the top of Woden's manor, only to fall into the fiery pit below. A painting of Adam and Eve behind the wreckage completes the picture.
Shadow Archetype: Of Max, especially played up in the second game. Surface-wise, he wears a flashy, white suit, where Max has his trademark black leather jacket. He is a carrier-criminal, Max is a cop. Where Vlad is loud, bombastic, and emotional, Max is quiet, gloomy, and stoic.
Weapon of Choice: Vlad, like Mona, prefers the Desert Eagle as his sidearm, but he's even more well known for using bombs.
"Well Done, Son!" Guy: A phone message makes it clear that he viewed Alfred Woden, his mentor in the Inner Circle, as a father figure, and was angry about him not respecting him as a son. So he settles for killing him instead.
A by-the-book cop whose seen it all, done it all, and drank it all (oops) in a long and storied career. Hunts Max throughout the first game while he's undercover and is his immediate superior in the second.
The Alcoholic: He has managed to beat the bottle in the second game. A fact he is very proud of.
Badass Grandpa: In the second game he gets shot repeatedly by a submachine-gun, but he still manages to survive despite his age. Seeing footage of him lying on a operating table, Max mentions that he is simply "too stubborn to die."
A Father to His Men: Despite his hash attitude, he is quite concerned with the well-being of his fellow officers, and he turned down a promotion to be able to stay close to them. He also the only officer who stays on friendly therms with Max, after the latter is forced to leave the NYPD after the events of the second game.
Hero Antagonist/Inspector Javert: He pursues Max throughout the first game, always trailing behind. The news coverage records his flummoxed reactions to Max's handiwork.
Life Will Kill You: He eventually dies from a heart attack between the events of the second and third game. This is likely what spurred Max to move to Hoboken.
Worthy Opponent: As he's taking Max into custody by the end of the first game, Bravua grouses that he gave them "one Hell of a ride." ..And it's only just begun.
Voiced by: John Randolph Jones (Max Payne), John Braden (Max Payne 2)
A United States Senator with ties to the Inner Circle, a very old and powerful secret society/criminal syndicate.
Ancient Conspiracy: The Inner Circle convenes in a strange catacomb, confirming every urban legend about Illuminati and New World Orders. However, the Circle has become old and infirm, and they're no match for a corporate hotshot like Nicole Horne.
Big Fancy House: His manor, which comes under siege in The Fall of Max Payne.
Bodyguard Betrayal: His bodyguards join forces with Vlad's gangsters. Luckily for him, he is locked up safely in his panic room at this point.
Cheshire Cat Grin: Grins smugly while standing above the bodies of his dead partners, and later when Horne is defeated. Max describes it as the face of a "winner."
Chronic Backstabbing Disorder: Now that Max has become a liability in the second game, he sends Mona to kill Max. Ironically, that's exactly was Horne tried to do in the first game. Both times Mona refuses to kill Max.
Defiant to the End/Throwing Off the Disability: Woden spends much of the final level hiding from the Cleaner commandos and his own personnel inside his panic room. However, when he's finally smoked out, Woden gathers the strength to leap out of his wheelchair.
Dirty Old Man: A regular visitor of the prostitute, Candy Dawn. It comes back to bite him as she videotapes his visits and sells it as blackmail material. Both Nicole Horne and Max gets hold of a copy.
Dying Moment of Awesome: Woden, furious at Vlad's senseless violence, lunges out of his wheelchair and makes for the cocky Russian's throat before getting shot and fatally wounded.
Mysterious Watcher: He aids Max over the phone, alerting him when Horne's men come hunting for him. He keeps his promise to shield Max from prosecution for his crimes, and Max is freed not long after the credits roll.
Sleazy Politician: He's a Senator in public, but his real job is the head of a Freemasons-type group of movers and shakers.
Voiced by: Joe Dallo (Max Payne), Fred Berman (Max Payne 2)
"Well, that was fun... in a fuckin' terrible, sick, not-at-all-fun kinda way."
A mid-level, high-strung Mob boss that Max is forced to deal with. He's got the brains to run the business, but he lacks the balls, and often takes out his frustrations on underaged addicts and call-girls. After being left to bleed after a shootout with Max in the first game, he returns in the second game, where he is now the leader of his own gang, and is the process of waging a war against Vlad and his men.
Nerd in Evil's Helmet: He is a fan of Captain Baseball Bat Boy and has his apartment decked with merchandise from the show. Vlad uses this to humiliate him before killing him.
Vinnie: "What? I'm a collector! There's nothin' nerdy about it, I'm a collector! Lots of tough guys are into this stuff!"
Voiced by: Jane Gennaro
"All this because your wife stuck her nose into things that were none of her business."
The CEO of Aesir Corp., a rich and influential pharmaceutical corporation. An utterly cold and ruthless woman with an army of mercenaries at her command. A member of the Inner Circle, she is the key figure behind Project Valhalla, the twisted mind behind the nightmare drug Valkyr, and the one behind the murder of Max Payne's family.
The Aggressive Drug Dealer: Horne, using the Punchinellos as an intermediary, floods the streets with Valkyr in order to bankroll her company. Why she continues to sell drugs after becomes the 3rd most powerful person in Manhattan is a mystery. Max comments on Horne being an odd fit for the criminal underworld, mailing expensive-looking memos to hitmen and lacking the mafia's touch of class.
Max's wife. She worked at the New York D.A.'s office before she was murdered for getting too close to the Valkyr Conspiracy.
She Knows Too Much: The Payne family was targeted not as part of a personal vendetta, but because Woden leaked info on Valkyr to the D.A.'s office where Michelle Payne worked. Max suddenly recalls this in a flashback, but Michelle doesn't seem to realize what she's uncovered. Ironically, she probably would have let the story fall through the cracks, but Nicole Horne overreacteda bit.
Deal with the Devil: Her new boyfriend proves to be Vladimir Lem. According to her, the mob boss Lem has acted as a caring father figure to her son and is a generous financial donor of the Brooklyn School for the Blind. D'aww.
Dirty Cop/The Mole: Max discovers in Chapter 2 that Winterson is stonewalling the Cleaner investigation and leaking details of the case to someone who's involved.
Foe Yay:invoked Winterson is hinted to harbor some attraction to Max Payne, but nothing came of it. Once she became infatuated with Vlad, she began actively trying to frame Max for the Cleaner killings, along with Mona.
Foregone Conclusion: The Fall of Max Payne opens with Max standing over her cadaver in the morgue.
Last Breath Bullet: After Max caps Winterson in the chest with his Beretta, he turns his attention to Mona and advises her to leave. This gives the dying Winterson an opportunity to shoot her partnerIn the Back, sending him tumbling into a quarry.
The Paragon Always Rebels: Max holds his partner up as a symbol of everything the badge should be. He overlooks several clues that Winterson's police work isn't up to par.
Reverse Whodunnit: Winterson is revealed to be DOA in the hospital, and Bravura accuses Max of murder (though Max denies it). What follows is a retelling of how Max ended up in this situation.
Shadow Archetype: To Mona, mirroring the same way Vlad is Max's shadow. Winterson is dressed in blue, Mona is dressed in red. The former is a cop, the latter an assassin. Winterson appears on the surface to be a By-the-Book Cop, while Mona appears to be quite unprofessional as she constantly lets personal feelings getting in the way of her job. However; as the plot progresses Winterson is shown to actually be a very immoral Hypocrite, who aids a mob boss due to her personal feelings for him, while Mona always remains true to her strong personal principles. To add more too it, Winterson's relationship with Vlad is shown to be very stable, while Max and Mona's ditto is very chaotic and largely unspoken.
Voiced by: Joe Ragno
The head of the Punchinello Crime Family.
Ain't Too Proud to Beg: Once Max shows up in his office inside his mansion, the Don pleads with him to be spared. He then tries the same with Horne's mooks.
An Offer You Can't Refuse: When we meet him at last, Angelo pleads on the telephone for Horne to come rescue him, but Max is already at the door. Angelo cries that wasn't his choice to frame Max; someone way more powerful than the mob wants Max's investigation closed.
Dirty Coward: Without his men to back him up, Angelo's real persona is actually a feeble, helpless old man. He even tries to run away when Horne's hit squad arrives, but does not succeed.
Max: He was trying to buy more sand for his hourglass. *click* I wasn't selling any.
A hitman hired by Punchinello to oversee a Valkyr deal going down in Lupino's hotel. He meets his end at Max's hands at the hotel bar soon after servicing Candy Dawn. In Act 2, he's revealed to have been sent by an unknown party (later revealed to be Nicole Horne) on an assassination job on the Mayor himself, but never had the chance to pull it off.
Ax-Crazy: While not as nuts as Lupino or the Trio, Rico does have his moments, such as strangling two mad dog killers to death with video game cables because he was depressed after watching them settle their differences with a fighting game instead of murdering each other like he'd hoped they would do.
Wrong Genre Savvy: He believes himself to be a Rogue-ishYoung Gun character like Billy the Kid, in the kind of Western that glamorises this kind of character, and Max is eventually cast in the role as the tired, old Sheriff that goes after him.
Right Makes Might: When you defeat him, he admits this must make you the protagonist and him the villain.
Max:"I might have written the book on bad ideas, but Passos wasn't afraid to quote from it."
A friend of Max's from the police academy, or so Max thinks. He offers Max a private security gig in Sao Paulo, which is what prompts Max to leave New York.
Ace Pilot: Subverted. He's a very competent helicopter pilot, able to weave between skyscrapers and dodge an RPG. However, since Max was hanging on over the helicopter's side, compensating for the helicopter's movements while shooting mooks, his skills don't get much appreciation from Max.
Becoming the Mask: Despite his deceit when recruiting him, it is made quite clear that he has come around to genuinely view Max as a good friend and brother-in-arms.
Big Damn Heroes: Saves Max's painkiller addicted-ass several times throughout the game, most notably at The Imperial Palace Hotel.
Bodyguard Crush: Max reveals early on that he was aware of Passos' relationship with Giovanna. He was not aware, however, that by the time he had met her, she was already pregnant with Passos' child.
Love Redeems: If Giovanna wasn't pregnant with his kid, he might not have survived. Passos ducks out of the game's plot the moment he finds that out.
Not Even Bothering with the Accent: Justified. If you compare Passos' Portuguese accent with that of other Portuguese-speaking characters, it sounds a little... different. It turns out he's actually Colombian, and was ordered to hide his true nationality by Victor.
"You pay a couple of million dollars and you expect to... to push a button to... be able to make all your problems go away. All I got was some useless junk and a bit of false confidence."
Max's new boss in Sao Paulo. He is an industrialist who is paranoid about kidnapping attempts. He gets killed by a crooked cop during an attack on his company's headquarters while Max is busy fighting off the invading paramilitary goons.
Bodyguard Betrayal: Rodrigo gets shot in the back of the head by the head of the police unit he called to save him.
Despair Event Horizon: He sorrowfully reveals to Max that his wife's kidnapping was this for him at the beginning of the chapter in which he is assassinated.
Gold Digger: Rodrigo admits he's not in the dark about this so it's clear that they're tacitly using one another (Rodrigo gets a trophy wife to tote around town at all the ritzy gatherings while Fabiana gets to live it up on her husband's money with the party-hearty Marcelo and her sister).
Upper-Class Twit: Fabiana doesn't do a lot, really. She gets kidnapped before she receives any real characterization, but every time she's seen before that point, she's partying on her husband's dime.
Voiced by: Robert Montano
Max:"Guy was smoother than an oil slick on an iceberg and about as toxic."
Rodrigo's brother. He is a local politician that wants to clean up the city. In actuality, he is the mastermind behind a human organ trafficking ring, and the Big Bad.
Big Bad: The closest thing there is to one in the game.
Non-Action Big Bad: He does nothing but gives orders to Max and Becker. The one time he tries to do something by pointing a gun at Max he's easily disarmed and headbutted while delivering a monologue. To top it off, Max defeats him in a cutscene by easily breaking his leg instead of the usual gunfight that occurs in the games.
Bitch in Sheep's Clothing: Victor keeps an excellent facade going of being a caring brother, but as the game goes along, we really find out what kind of person he really is.
The Evil Prince: Da Silva notes that among wealthy families in Brazil, the eldest living brother has control over all the family money. True enough, this was Victor's motivation in having Rodrigo, Marcelo and Fabiana killed.
Glory Hound: Max notes early on that Victor is a particularly sleazy candidate for mayor in the upcoming elections, though he is initially unaware that Victor is sleazy enough to hire a gang to kill the other Brancos, fund the mayoral campaign with money made from another gang's Organ Theft ring, and then have bent cops destroy both gangs and clean everything up to let Victor win both the sympathy and law & order votes.
It's All About Me: The guy is willing to murder his family just so he can get the family fortune.
Make It Look Like an Accident: In the epilogue of the game he is found hanged in his cell a few days before his trial. The official explanation is suicide, but the media very openly speculates that many in the prison knew about his crimes and had plenty of reasons to seek retribution for them...
The Man Behind the Man: He was, apparently, manipulating everyone to suit his own plans, possibly including all of the different gangs in Sao Paulo and especially his own family.
Kill It with Fire: He is killed via necklacing: a legendary Brazilian gang execution which involves immolating the victim while he is trapped in a stack of gasoline-soaked tyres.
Life of the Party: One of his few arguably positive traits is that he knows how to throw a good party. Too bad one such party turns out to be a cover for a money laundering scheme he was helping Victor run, and gets all his guests killed by Panamanian rebels.
Upper-Class Twit: Marcelo's not so much a person as a device used to dispose of cocaine.
Voiced by: Shirley Rumierk
Fabiana's younger sister, Giovanna lives in two worlds. By day, she's a social worker in Sao Paulo's impoverished lower-class neighborhoods, but by night, she parties with her sister in Sao Paulo's night spots.
Action Survivor: She gets into her own set of scrapes alongside Max after he rescues her from the Crachá Preto and she performs admirably, given the circumstances.
Badass Driver: The crowning moment of her badassery occurs when she jacks a tourist bus and uses it to allow Max and herself to (clumsily) escape the Crachá Preto.
The Load: However, she fits this trope during their first meeting, which becomes an Escort Mission as Max covers her (very clumsy) escape with a rifle from a helicopter. It's fair to say she Took a Level in Badass in the days since then.
Bodyguard Crush: She plays the role of the liege in her relationship with Passos, and she reciprocates his feelings, though Max is initially unaware of the extent of their relationship until she reveals she's pregnant.
Pregnant Hostage: It's only revealed later in the game that she's pregnant with Passos' child.
Da Silva is a reasonably honest cop and a family man in Sao Paulo, which requires him to have a certain amount of moral flexibility. He's an unexpected ally to Max after Fabiana's kidnapping.
Badass Driver: At the game's climax, he breaks into an airport runway in his dinky sedan and ferries Max across the runway to catch up with Victor's escaping plane, and all the while, Max is blasting Victor's UFE detail to shreds with a Grenade Launcher
Cowboy Cop: Not to the extent Max once was, but Max wouldn't have been able to bring Victor to justice if he hadn't bent a few rules to feed Max information, start a Prison Riot, and gain access to an airport runway.
Friend on the Force: Downplayed. He's a perfectly competent investigator on his own, and he only needs Max to get evidence that he already knows exists, but is in the possession of a party that will kill him if he tried to take it himself.
Jerk with a Heart of Gold: He's an arrogant and smug bastard, but he actually wants to help bring justice to crime and turns out to be Max' most dependable ally. And the only one that remains throughout the last few chapters.
Loophole Abuse: His entire role in the game's plot is essentially to point Max in the right direction, because while da Silva's hands are tied - either by the vast wealth and influence of the person he's after, the corruption of the local police forces, or his target being a large heavily-armed organization of some kind - Max's aren't.
Final Boss: Becker is the half-dead guy who Max is about to execute in his early flashback to the end of the game.
Flunky Boss: He's completely protected behind a riot shield, so the final fight is essentially you mowing down a few dozen UFE troops while he occasionally lobs grenades at you. Once he runs out of troops, an interactive cutscene is automatically triggered in which you beat him in 1 shot.
Idiot Ball: He assassinates Rodrigo while dressed in full UFE uniform in pain view of a surveillance camera. He is clever enough to steal the surveillance tape, but he then decides to keep a copy of it in his office instead of just destroying it.
Puzzle Boss: Max has to repeatedly draw him out in the open before he can put bullets in him.
Voiced by: Babs Olausanmokum
Serrano is the leader of Comando Sombra, a powerful São Paulo street gang with ties to South American drug cartels. He and his gang kidnap Fabiana Branco in the hopes of collecting a hefty ransom from her wealthy husband.
Asshole Victim: After he murders Fabiana before Max's eyes, Max later encounters him as a prisoner in the Imperial Palace Hotel, having been brutally tortured after getting arrested in the favela raid.
Extreme Melee Revenge: Gives one to Dr. Fischer offscreen after Max uncovers the organ harvesting operation at the derelict hotel.
The Heavy: His kidnapping of Fabiana kickstarts the whole plot and keeps it going until the halfway mark, at which point, he unceremoniously kills Fabiana. He is then later captured as an unwilling "donor" for an Organ Theft ring.
Karma Houdini: Possibly, if he managed to escape the collapse of the Imperial Palace Hotel. Though given his condition, it's highly unlikely.
Unwitting Pawn: The entire kidnapping operation was secretly set up by Victor Branco, who sent Comando Sombra the information they needed to carry it out as part of his plan to get his other family members killed to gain control of the family fortune.
Neves is the commander of the Crachá Preto, a company of mercenaries composed of former cops and military men who also secretly run the harvesting end of an Organ Theft ring with ties to Victor Branco and the UFE.
Screw the Rules, I Have Connections!: His connections to Brazilian politicians, including Victor Branco, are why he believes the criminal acts that his company engages in (especially its Organ Theft operation) are perfectly legitimate. Max tells him they can't help now.
Unwitting Pawn: Victor was allowed to get a cut of the profits from the Crachá Preto's Organ Theft ring in exchange for the UFE providing "donors" to harvest from. However, Victor was also planning to have the UFE obliterate the Crachá Preto in order to make himself more popular in the upcoming elections, but Max beat him to it.