When a character, usually a female character, gets made more attractive during the run of a show. Sometimes justified as the actions of puberty
, when a younger character (or actress
) starts filling out as they grow up.
Named after what Microsoft calls its minor Windows upgrades, and, of course, Fanservice
. (In fact, a service pack or patch is often used to pull this off in video games.)
When this is done on purpose to an Action Girl
as Character Development
, it's an Adrenaline Makeover
. Compare Beautiful All Along
and Progressively Prettier
, which is when this happens to characters who are initially not supposed to be considered attractive, and Self-Fanservice
, when fan works reshape an unattractive character into a beautiful one. Contrast Girliness Upgrade
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Anime & Manga
- Motoko Kusanagi seems to have had a breast-size-upgrade between The first season of Ghost in the Shell: Stand Alone Complex and SAC: 2nd GiG. She also started to wear pants, around the same time, so this goes both ways. She gets a new body near the end of the first season. It's the same body model that she was using before, and she mentions that because she's working for the government, it has modified specifications well beyond standard legal limits. This basically means that she actually gave herself a Fan Service Pack. Her roommate Kurtan is sexually aroused by this.
- Also on meta level, her appearance in Mamoru Oshii's movie her appearance was heavily built and utilitarian with almost masculine facial features and her personality is cold and asexual. Stand Alone Complex gave her a sense of humour and occasional flirty moments, although this is in fact closer to characterisation in Masamune Shirow's original manga.
- Though it was in the outfits only, several of the seven surviving members of the Northern Campaign in Claymore went from the skin-tight but fairly conservative Claymore uniforms to black uniforms that flash a bit of thigh post Time Skip, and along with a few skirts one basically wears a leotard and no pants with Zettai Ryouiki.
- Nami from One Piece slowly developed her rack from modest beginnings into a set the likes of which most real women would be hard pressed to match. She also lost a considerable amount of girth from her waist and widened a bit in the hips. Word of God states that this is because she is a maturing young woman...which doesn't explain why her breasts have been so inconsistent, varying in size widely (although generally gaining in mass on average) for the last number of years. The Movies generally up the Gainaxing and shoot for the largest chest size they can get away with.
- This was most apparent in the seventh movie, where Nami and Robin both gained 2 cup sizes that apparently made their breasts defy gravity, as their bouncing was so out of control they bounced up no matter in what direction any slight movement was made.
- Really, Oda's standard female character design has just kind of evolved into something more sexualized and less realistic over time. Robin and Vivi (the latter only shown in "where are they now" cameos and some covers) have also "suffered" this. It's most noticeable with Nami because she's been in the series since the beginning, but the overall design of women has shifted, so long as they're not intentionally ugly
- In Mahou Sensei Negima!, it isn't so much that the characters are getting more attractive, so much as we *cough* see more of them as the series progresses. The girls get more and more excuses to dress in casual/fetish clothes. Yuna explicitly undergoes a growth spurt, which becomes the source of a large amount of humor later on.
- A variety occurs in Kamichu!, where Matsuri becomes a lot more well-endowed in the manga that was based on the anime, in line with the overall enhanced fanservice.
- Fatina from The Tower of Druaga gets a skimpier new outfit and a bust upgrade in season 2.
- Near the end of the Ranma ½ manga, Akane – whom the other girls, Ranma included, consider flat chested, even if it's just by comparison – is very happy about having grown up. She doesn't even mind if no one else notices, it'll be her secret pride. But then her pride and happiness are shattered when Ranma, who had always been better built, turns out to have grown up too...
- Bastard's female character's bust size slowly but steadily increase over time. The later issues have taken this to truly over-the-top heights.
- Every single character in Katekyo Hitman Reborn! due in part to Art Evolution. Most noticable with the main character Tsuna who changes from a goofy Butt Monkey into a cute little boy and Xanxus who looks like he had a chin job during the Time Skip.
- Risky Safety had two episodes where the titular pair turned the story of Momotaro into a Space Opera. During the "story" parts of the episodes, Risky was shown as being a lot bustier than she really is. Not only that, but at one point there were two worm's eye shots of her: one from the front, and one from the back.
- Amelia in Slayers: The Hourglass of Falces got a bust upgrade and swapped out her old pants◊ for a miniskirt◊. The change is so noticeable that before the story begins proper, an Omake has to explain why.
- In the beginning of Chrono Crusade, Rosette has a uniform that isn't too unbelievable for a nun – a baggy blue dress that's only lent shape by an ammo belt around her waist, and bloomers that go down to her ankles. However, when she moves up a class in the Order and gets her new militia uniform, her uniform is changed to have her wear a corset and a skirt that's slit nearly to her waist, as well as a short pair of bloomers that might as well be ruffly booty shorts. The anime takes this even further, appearing to increase her cup size and discarding the bloomers entirely for a pair of tight, white panties.
- Yu-Gi-Oh!: When she first appeared, the Dark Magician Girl was just another female monster, no more attractive than any monster before her and actually a fair bit more conservative than many. By the time of Season 4 though her face is prettier, her body more shapely including larger breasts, and she's acknowledged in-universe as a sex symbol, to the point the sequel series Yu-Gi-Oh! GX made it a Running Gag that Syrus has a crush on her, and an episode revolved entirely around her spirit manifesting during a festival and the entire student body drooling over her.
- In D.Gray-Man, villainess Road Kamelot began as sort of a creepy, almost inhuman looking little monster. Roughly 170 chapters later, she's shed some of the more blatant aspects to her design (though kept just enough to still hit that fetish), traded in her dress for a form-fitting outfit, gained features that are smoother and more natural looking, with the result being that a character who was initially pretty disturbing in appearance has ended up really cute.
- Ergo Proxy. Vincent Law started out as a male definition of◊ Moe, but as the series wore on, he started getting less meek and more comfortable in his godhood, and he started looking nicer too.◊
- Miu of Kenichi: The Mightiest Disciple already had large-ish round breasts, but it was at least somewhat in proportion. Then they started to up her cup sizes. By chapter 292, she's bigger than Shigure. By 421, we've gone above and beyond silly sizes.
- Freya gains in size considerably over the course of the manga as well. Compare her bustline when she's first introduced to her size in the D of D tournament. Over twice as large.
- Most of the younger females in Naruto got this after the time skip. Hinata for example still wears her massive baggy jacket but now she has a very noticeable bust underneath it.
- In Fullmetal Alchemist, Winry subtly... gets bigger. Fully justified in that she's a developing teenage girl and the series spans at least a whole year.
- Ed also gets taller and more broad shouldered as the series progresses, gradually going from 4'11 to 5'5.. Winry actually takes notice at one point.
- Orihime's bust – already super-size to start with – has steadily grown larger as the art style evolved. Following the time skip, her breasts grew even more and put her in the same category as Rangiku and Adult Nel.
- Also, following the time skip, Ichigo's younger sister Karin now sports a noticeable bust.
- Stern Ritter Bambietta Basterbine. Introduced as a cute young girl, later chapters showed her as a young woman with visible curves, longer legs, fairly large breasts and a more mature face.
- Somewhere between the fifteenth and eighteenth episodes of Kill la Kill, scrawny computer nerd Houka Inumuta managed to find the time to acquire a six pack rivalling Aikuro's.
- Reversed in Mobile Suit Gundam 00, where several female characters go down a couple cup sizes after the first few episodes. In particular, Wang Liu Mei and Louise Halevy start out with boobs bigger than the rest of their torsos, but are later drawn as large-but-not-atypical-for-anime.
- Kitty Pryde has always been cute (if sometimes showing dubious taste in costumes) but definitely got hotter over the years. It helped that she was allowed to age over time, gradually going from a 13 year-old Tagalong Kid to a a sexy, confident 20-something. This culminated with her appearance in Joss Whedon's Astonishing X-Men, where she had an unexpectedly risque nude scene and finally got around to sleeping with Colossus after almost 30 years (although in her defense, he was dead for some of that time).
- Marrow came by this through artist fiat. Then they did it plot-wise. She's healed from injuries in a Skrull medical chamber and of course comes out that much hotter. Slightly handwaved in that her skeletal structure is very malleable (it's her power) but still.
- Rachel Summers◊ started out in Uncanny X-Men as a skinny woman with a crew cut and a penchant for leotards and legwarmers (probably since it was the 80s). After a Wolverine-related injury, she was taken to Spiral's otherdimensional "Body Shoppe" and subjected to a never-elaborated-upon process (the Body Shoppe usually specialized in cybernetics), so that when she reappeared in Excalibur she looked like a porn star and wore a spike-studded red leather catsuit (granted she had a mullet, but to be fair, it was the 90s). She also wore a similar catsuit in flashback (when she was a brainwashed slave of the anti-mutant Sentinels) though that was more a case of Evil Is Sexy/Evil Costume Switch. Part of it might also be that Alan Davis (co-creator of Excalibur) is a better artist, and/or that he noticed various characters had mentioned Rachel looking a lot like her mother Jean Grey and decided he should make that actually be true.
- With Duela Dent, the emphasis has shifted from the "creepy clown"-ness of her early appearances◊ to portraying her as more fanservicey in her recent appearances◊, including giving her much skimpier outfits◊.
- Raven in Teen Titans actually started out as a somewhat average-looking superheroine before George Perez decided to give her an excessively gaunt look to differentiate her from the other female characters on the team. She mostly remained this way after he left, save for when Eduardo Barretto drew her. After her resurrection in volume 3, she was revamped as being more conventionally attractive, although that also meant giving her much larger breasts.
- Sally Acorn from Sonic the Hedgehog and Sonic the Comic. At first in Sonic the Comic, she was not that hot at all. She was only slightly feminine in the Archie comic at first. Then the new artist changed the character design, making her far more feminine.
- Betty Brant from Spider-Man started out as J. Jonah Jameson's mousy, timid secretary, with a tight, short, curly hairstyle, high necklines and loose skirts. However, as the series went on, she became more outgoing and more aggressive, and grew her hair out into a long, sleek bob, and eventually became a tough reporter who wore skimpy necklines and skintight dresses with high heeled boots.
- Runaways fans share few jokes about the fact that once Sarah Pitchelli took over the art duties, Nico's breasts and hair suddenly became three times bigger.
- Reversed by the entire line of CrossGen Comics, which started out very heavy on the fanservice. The publishers were eventually convinced that the stories were strong enough to stand on their merits, and all the female characters put more clothes on. The early art also got edited, when collected into trade paperbacks, to remove gratuitously erect nipples.
- Pretty much the entire cast in the Harry Potter movies. Justified in that the actors grew up along with the series, but the filmmakers do seem to delight in getting Hermione dolled up, putting Harry in bubble baths, and putting muscle shirts on Ron in the later films.
Live Action TV
- Through some kind of time-travel wackiness, Trance from Andromeda went from being a purple alien babe to a scaly, autumn-colored babe. It may have been one of those things to make the makeup easier on the actress. But she was about equally hot in either form, really.
- Willow in Buffy the Vampire Slayer. Her wardrobe started off decidedly frumpy, as though she had been dressed by her mom, then became progressively trendier, moving on to cute. This was half Executive Meddling (with corresponding Writer Revolt) and half intentional on the part of the writers to show her becoming more outgoing and so forth as she grew up.
- Nyssa and Tegan get one each in Doctor Who. In Nyssa's final story, she announces that she feels feverish and then promptly strips down to her camisole, remaining in that state for some time. According to the commentary track, it was an entirely deliberate piece of fanservice.
- Nyssa actually got two. Previously, the fairy skirt of her original costume was replaced with a tight pair of pants.
- To a lesser extent, Rory in the new series. As his badass levels increased, he got far more flattering clothes, a liberal amount of hair gel and was put in some very nice uniforms.
- Freddie Benson went from being a young Stalker with a Crush to being a rather attractive young man.
- Sam and her transformation that started in Season 3.
- Detective Sergeant Barbara Havers of The Inspector Lynley Mysteries, despite being played by the gorgeous Sharon Small, spent the run of the show up through series four going around in baggy sweaters and oversized coats, and with very short hair. In series five she shows up with hair past her shoulders and wearing much more form-fitting clothes.
- Lisa Zemo of Ned's Declassified School Survival Guide, via a new round of powerful anti-histamines and contact lenses.
- Pam Beesly from The Office, in season 4, after she officially became Jim's girlfriend and pledged to be a more assertive person. She gets rid of the ponytail and wears more stylish clothes.
- Djaq from Robin Hood, who starts as a Sweet Polly Oliver with a crew cut and bulky clothes, and ends as a drop-dead gorgeous Saracen noblewoman.
- Elliot Reid from Scrubs started as a cute nerd and became a hottie only a few seasons later as part of her Character Development.
- The Shield. Depending on which end of the facial hair debate you fall under, Ronnie Gardocki trading in his nerdy mustache for a full-on beard counts.
- Meadow Soprano in The Sopranos. To such an extent that her first post-18th episode in Season 3 has her in a bikini.
- Gabrielle on Xena: Warrior Princess managed to wear less and less clothing as the series went on. She started in a ankle length skirt and poofy sleeves and ended in a miniskirt and what is essentially a bra. Xena, remarkably, maintained the same basic level of coverage. Which took her from being pretty exposed to relatively modest when compared to her sidekick.
- Quinn in Zoey 101, who started as a Hollywood Homely Extraverted Nerd.
- Thanks to Piper purchasing a nightclub in Charmed the sisters all had plenty of excuses to be seen dolled up and wearing fashionable evening wear in every other episode. And that's not even mentioning the amount of Stripperiffic magical creatures they end up getting turned into. The pack actually got subverted in Season 8 since the actresses went to the producers and complained about it so their clothing is a little bit more modest in that season, plus a new Ms. Fanservice is introduced.
- Season 2 of H2O: Just Add Water has the girls wearing a lot more figure flattering clothing and sexier outfits, especially for Cleo. Many fans experienced She's All Grown Up feelings.
- Guinevere in Merlin. She starts out as a commoner, with the associated plain clothes and modest appearance but becomes Progressively Prettier as the show goes on.
- Annie of Community went from being a cute and preppy girl with the occasional moments of being Beautiful All Along to the shows residential Ms. Fanservice. Admittedly it took them from about season one to season two to does this, but there was still a transition.
- Reversed with Ziva in NCIS. While she's never portrayed as unattractive her first appearance is in a swimsuit. When she becomes a member of the team her dress becomes strictly professional.
- Amanda in Defiance due mostly a change in jobs. In Season 1 she is the Mayor of the town and dresses accordingly. In Season 2 after The Earth Republic takes over the town and after her sisters death she takes over The Want/Need, a bar/brothel and...dresses accordingly.
Mythology and Religion
- The angels in the Bible were never depicted the way they were illustrated by Renaissance artists: resembling fair-faced humans with fluffy white wings, illuminated in a golden penumbra and occasionally baring a breast. The now-accepted image of an angel is Older Than Print yet Newer Than They Think. While angels are barely described in the Bible, it's implied that when visible to mortals they have an awe-inspiring but somewhat fearsome appearance. None of Adam's descendants dare to return to Eden once it is angel-guarded, and the first words of the Messenger to the three wise men are "Fear not!" The Apocrypha ascribe some Starfish Alien appearances to angels (albeit with an emphasis on feathery wings) and number Death as one of the angelic host - probably the only one who has never been re-interpreted as a vapid blonde in a glowing nightgown.
- Amber from Shortpacked has been getting progressively hotter with each makeover, as her self-confidence increased.
- Dave Davenport from Narbonic is a male example, starting off as very dumpy and unattractive before growing progressively more handsome as the comic progressed. For comparison, check out the left (earlier) and right (later) pictures in Dave's official bio.
- Ellen "Elf" Foxworthy, from Schlock Mercenary, was made much more obviously feminine, as part of an infiltration of a "power makeover" reality TV show. The show only did her hair, make-up, and outfit (which she didn't keep) while the actual body-mods were her own idea beforehand (after being reduced to a head-in-jar they were going to clone her a new body and she requested a few modifications). She added a few cup sizes and at least 6 inches to her height. She's first spotted by the make-over show while out shopping for new clothes since none of her old stuff will fit her new body.
- It didn't take long for her to get "upgraded", but Zoe from Sluggy Freelance was originally very plain-looking.
- Pv P has a couple of examples:
- Fairly early in the strip's run, Kurtz changed his art style, giving Jade the sleepy-eyed look and tight turtleneck that are now iconic. Lampshaded in one strip where Jase observes that she 'got hot' and she says, "Yeah, I'm drawn differently now."
- After Francis and Marcy have sex, they "level up" and become three years older. As part of her next experience level package, Marcy gains "Hips and boobs", though her newly enhanced physique gets toned down in subsequent installments.
- Dan and Mab's Furry Adventures , after undergoing some Art Evolution, provides this for some female fans. Daniel is now more muscular, as befits a semi-retired adventurer who is still keeping his training up.
- Haley from The Order of the Stick, when she decided that "some flaunting is in order".
- One of the characters in Khaos Komix, Colin, got a reboot after a few pages. His original design resembled another character, Tom, a bit too much for comfort. The artist edited his previous images with his new design, though it looks somewhat awkward.
- Inverted with Angelika and Julie in Our Little Adventure. By the time the group reaches Autumnson, Angelika already switched to a more conservative and Darker and Edgier costume switch that no longer has her baring her midriff and showing off her naked legs. Julie follows the same route after they enter the city. This is possibly justified due to Summer being over in the story, and it's not as warm out.
- Marigold in Questionable Content. She starts as a stereotypical skinny, flat-chested unattractive gamer-nerd in her first few appearances. She quickly lost that look, becoming almost the complete opposite, being kind of chubby (with obvious pudge), a decent sized rack, and being over all moderately attractive to most fans (and in-universe characters).
- The Nostalgia Critic went from a typically lazy, chubby, kinda old-looking nerd who didn't know how to dress himself to someone who is actually quite well put-together. Bear in mind that we're not talking about his sanity.
- Cracked joked about how often this happens to female characters. (Can be seen here.)