Big-breasted girls with shy personalities and/or a history of being harassed for their "assets" by either lecherous men or jealous women (i.e. D-Cup Distress) may tend to hide them from view, either by wearing baggy clothes or by outright suppressing with bandages, tight bras, etc. Not to be confused with Suppressed Mammaries, where a woman (generally an actress) keeps her assets "at bay" temporarily and with a specific goal/task/purpose in mind. Note: Not every convincing female crossdresser qualifies; possessing unambiguously large breasts is a requirement.
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Anime & Manga
- The article image is HeartCatch Pretty Cure! character Itsuki Myoudouin in a one-off more or less "safe-for-work" omake page from an otherwise pornographic doujinshi.
- Cosette Sara from Excel Saga is actually a child-sized adult with disproportionately sized breasts, which she somehow manages to keep hidden until late in the series. Too bad for the resident Lolicon, who until then had been lusting after her (he's totally Squicked out and leaves, to her disappointment).
Cosette: Actually, I'm... a G-Cup!!
- Isane Kotetsu and Captain Unohana usually wear a correctly arranged shihakusho, which hides their curves. Only during the Beach Episode are their body shapes revealed.
- The voluminous cape Stern Ritters wear over their uniforms hides Bambietta's chest. It's not until she's taken off her cloak that her curves are fully visible, especially when her top is partially unzipped, accentuating her cleavage. Her Dark Action Girl personality subverts the timidness associated with this trope.
- Although there is nothing canonical to indicate that she is actually embarrassed by it, Hinata Hyuuga hid her assets under a baggy jacket Pre-Time Skip. This could actually be said to be symbolic for her hiding herself from others, especially her crush Naruto. Her clothing in Shippuden better displays her growth. More accurately, after the Time Skip her breasts have grown so large that even her loose-fitting coats can't hide them very well. Additionally Played for Laughs in the "Road to Ninja" manga special, in which she attempts to cover her bust, until Sakura assures her that there's no need to be self-conscious. Cue Sakura getting very, very jealous.
- During Tsunade's introduction, a short montage of her comings and goings is made, including pointing out the fact that she has a near-permanent illusion jutsu up to make herself appear younger, typically in her early-to-mid 30's but at one point looking like a modestly endowed 19 year old.
- Meguru from Hatsukoi Limited wears a too-small bra, and actively avoids both her favorite pastime and the guy she likes because she's embarrassed by her large breasts.
- Tsukino Yukari from Ai Kora tries a similar approach, though she's quickly encouraged to not do anything that would interfere with her breathing and/or deform her breasts. Eventually, she gets more confident.
- Charlotte Dunois in Infinite Stratos shows up to the school disguised as a male. The charade persists through a locker room interaction with the only other male at the school and a battle wearing the male combat uniform, which includes a top that it would be generous to call a tank top, yet does not reveal her sizable breasts.
- Another one would be Honne Nohotoke from Ichika's class. Due to her wearing her Pika-tan outfit so much, one really wouldn't be able to tell.
- Shiemi Moriyama from Blue Exorcist apparently had hers hidden in her kimono as seen when she changed into the school uniform.
- Ranma ½: Ukyō Konji certainly qualifies. She managed to convince everyone she was a boy, and she definitely fills out the chest quality.◊
- Mobile Suit Gundam SEED' has Lacus Clyne, who may not look like much at first glance, but by the time Destiny rolls around she's either grown rapidly in two year gap between the two series or she's a more well endowed than she lets on if the post-commercial intro is any indication. It's subverted because the Lacus with the larger breast size was actually a Body Double named Meer Campbell. And though Meer did get plastic surgery to look more like Lacus, her breasts are her natural ones; we get to see pictures of her from before she became Lacus's body double, and she already was very well-endowed.) It's then a Double Subversion because the real Lacus actually is better-endowed than we were led to believe, just not to the extent as Meer.
- Fubuki, the ninja maid in Kamen no Maid Guy, is revealed to be more endowed than she usually appears because her clothes have a slimming effect. Unfortunately, this makes her ineligible to help Naeka with her math.
- The World God Only Knows has Yui Goidou, who tends to wear rather form concealing clothes like kimonos and later boy's uniforms. During her capture arc, a bored Keima briefly (and nonsexually) plays with them while bathing. In chapter 158, the goddess Mars attempts to weaponize this, to Vulcan's dismay.
- In Genzo, crossdressing raised-as-a-boy Kiyone has this: to be specific, while disguised as Chiyomaru the disguise is flawless, but after The Reveal her breasts become much more noticeable.
- Class president/magical girl cosplayer Mai Ootsuka in School Rumble is said by the boys in her class to be concealing a gigantic bosom, but she does a good job of keeping it hidden.
- Hungary of Axis Powers Hetalia gets this most prominently on the cover of the most recent volume of the manga compared to having very obvious Boobs of Steel when shown later in-comic in a swimsuit. Truth in Television as she wears a military uniform on the cover, which is not an article of clothing meant to be very flattering.
- Kazumi Yoshida from Shakugan no Shana, she does not look different from other students in her dresses, but ever since a bathroom scene where she is shown to have hidden her assets, her large breasts are used for Fanservice in every Beach Episode and parody that follows, contrasting with Shana.
- Kumin in Love, Chunibyo & Other Delusions's breast size only showed up in the seventh episode of anime, when she changed to causal clothing.
- Hiida Sayuri from Best Student Council doesn't seem particularly large, especially when compared to some other fellow members of the eponymous student council. However, Puu-chan somehow gets a word of this and is the first to point it out, much to her chagrin. By the end of the episode in question, a swimsuit shot shows that she is indeed very well-endowed.
- In Saki Achiga-hen, Yuu Matsumi, due to being easily chilled as a result of her condition tends to wear thick clothing most of the time. It's not immediately obvious, but she has very large breasts, almost as large as Nodoka's.
- In Hellsing', Seras Victoria is notably more buxom out of her police uniform. Of course, given that she'd been wearing a bulletproof vest at the time, this is fully justified.
- Seishiro Tsugumi of Nisekoi is able to completely pass off as a boy when she wears a male school uniform. When she puts on a dress, she's a rival for the largest bust amongst the female cast.
- An egregious case appears with Seikoku No Dragonar's light novel's character Oscar Brailsford, a Sweet Polly Oliver who dons a male's shirt and gets away looking like a skinny male comparable to the protagonist. After the reveal, she reappears wearing a dress which shows her having one of the largest busts of the entire Unwanted Harem, many of whom have extraordinary large breasts themselves.
- H.E.R.O. (a revival of the old DC comic Dial H For Hero) sees the male (originally) protagonist transform into a tall, busty female superhero. After some turmoil, he (she?) loses the costume for a larger, more concealing Batman sweatshirt. In the later Dial H revival of the series, one of Manteau's stated reasons for wearing the same mask and long cloak whatever the Dial turns her into is to cover up overly buxom and Stripperiffic looks.
- Talladega Nights: The Ballad of Ricky Bobby: After being dumped by Carly, known for her 'perfect breasts', Ricky Bobby's begins to reciprocate (his personal assistant) Susan's feelings for him. By the end of the film, he's so in love with her that he's even willing to turn down Carly to be with her. It's only then that Susan opens her ever-present woolly jumper and flashes Carly, revealing that she has Gag Boobs so large that when somebody tries taking a picture on their phone, he has to ask her to turn around so that he can take a picture of the other one, because he can't fit them both on the screen at once. Even Carly cheerfully admits that she's impressed.
- Done in-universe by Mulan to hide her true gender because women were not allowed in ancient China's military. She gets found out only after already proving her worth, which becomes a plot point later due to the earned trust of her comrades.
- In The Astonishing Adventures of Fanboy and Goth Girl, it turns out Kyra has a large chest and uses baggy clothing to disguise it, due to her belief that All Men Are Perverts. And then she flashes Donnie. And Brian Michael Bendis.
- In William Shatner's Star Trek Expanded Universe novel The Return, there's an Orion scientist working in Starfleet who wears baggy clothes to help avoid unwanted male attention.
Live Action Television
- Cynthia of Malcolm in the Middle does this after hitting puberty and having a growth spurt in more ways than one, to avoid getting teased by her classmates. She wears a very heavy jumper. Malcolm, of course, finds out after Cynthia sets said jumper on fire by accident during an argument and has to get it off in a hurry. When Reese finds out, he tricks her into being his girlfriend, until Malcolm asks him if Reese knows what her name is in front of her. Realizing he's been caught, he goes for broke and gives them a squeeze, which results in him getting the living crap kicked out of him.
- Alex Dunphy on Modern Family as she has matured. Since she is a Hollywood Nerd, she does not wear clothing that showcases her assets. But they are impossible to hide completely, even under bulky sweat shirts.
- Charlotte Marie Colde in Samurai Shodown actually has the same bust size as the infamously buxom Mai Shiranui; however she wears armor that hides that so you wouldn't know it. (Which makes Charlotte a surprising rare straight example of this trope in a Fighting Game.)
- Vice from The King of Fighters. Her measurements seem to indicate that her assets are slightly bigger than those of Mai Shiranui. But it's not at all evident (and she looks fairly flat too) when she's fighting in her usual tight-fitting office outfits.
- This actually applies to many of the KOF gals thanks to a combination of this trope and Depending on the Artist. Shermie (92cm), Angel (92cm), Vice (90cm), Elizabeth (90cm), Mature (88cm), Blue Mary (88cm), and Foxy (87cm) officially equal or measure larger than the 87cm Mai, with King (86cm), B. Jenet (86cm), Diana (86cm), Chizuru (85cm), and Leona (84cm) being not too far behind her in terms of cup size. However, most of them are usually depicted wearing more conservative/less revealing attire than Mai and being modest up top in comparison (can't outdo SNK's sex symbol, after all). On top of this, Mai, partially modeled after the then-94cm Fumie Hosokawa, is always drawn bigger than her measurements would indicate. The trend seems to be reversing somewhat due to the new art style introduced in XII, although Mai is still portrayed as chestier.
- King played this trope straight in Art of Fighting where she passed herself off as a man. If she is defeated with a special attack, though, her breasts spill out of her suit.
- Persona 4's Naoto Shirogane is hinted at being this in addition to being a Bokukko. When Rise is reading a doctors chart she is shocked at Naoto's bust size but is quickly shut up before she can say what it is. Her Hot Springs Episode picture does show there is more there than she normally lets on. In any case, while she most likely isn't completely flat, Fanon takes it Up to Eleven.
- The anime also reveals that she is packing a lot under there (specially seen in the animated rendition of said Hot Springs Episode), but like the above, Fanon tends to exaggerate her actual bust size.
- The sequel Persona 4 Arena has Akihiko complain that she's completely underdeveloped everywhere except her chest, but adds that that is just fat. In actuality, Akihiko doesn't say this. Labrys' Shadow makes Naoto think Akihiko is saying things that are designed to hurt her. While aware of this, she doesn't seem to like having it pointed out.
- The extended epilogue in Persona 4: The Golden shows her assets more clearly where she's wearing a form fitting blouse - and she is indeed quite stacked.
- The light novel Persona X Detective Naoto, which takes place a few years after the game, also shows Naoto wearing clothes that don't hide her figure, and she's got some nice tracts of land.◊
- In Final Fantasy VII, Aeris is actually bigger than Tifa in this area, if you compare their models. Her modest dress and jacket, compared to Tifa's tight tank top, go a long way towards hiding this. This might, however be an artifact of the simplistic models. Higher resolution depictions and official art more or less corroborate this. Tifa's a little bigger, but Aerith is by no means small.
- Neptunia series:
- Neptune is a slightly unusual case. Her usual body is teenaged and only modestly developed, but her Super Mode puts on about four cup sizes (and the be fair, about as many years in general). Given a nod when she loses her immortality at one point and freaks out over the idea of aging, saying outright she has her HDD form to use when she wants sex appeal.
- Hyperdimension Neptunia Victory brings Plutia to the table, who goes from proportions that accentuate her childish self to being quite proud of her borderline-Gag Boobs. And then we have Peashy (basically a little girl) and her HHD mode Yellow Heart who more or less has the largest boobs in the game, causing some envy from Vert/Green Heart (busty in both forms).
- Kantai Collection has several characters whose damaged sprites' Clothing Damage reveal surprisingly large busts; It's especially glaring for the ones that are destroyers (Ushio being arguably the most [in]famous example), as destroyers generally have petite body types.
- Jack is noticeably bustier in Mass Effect 3 than 2 despite wearing more. She mentions to Miranda at one point that the leather straps she wore flattened her out some because "bouncing everywhere is a bad idea in a maximum security prison".
- Fate/stay night's Sakura Matou, of all people, turns out to be an E-cup note , according to Taiga. It's not really visible outside of the H-scenes, though it's slightly more prominent in her casual clothes. Note that this is a Japanese E-cup, which has its letter derived from centimeters instead of inches and scales to the same ratio - still well-endowed, but not as much as it sounds to an American reader. There is also the fact that the art in earlier type moon works aren't that great at emphasizing curves. This is also present in Tsukihime and Melty Blood in regards to its curvy characters.
- Ayu from Kanon is a 17 years old teenager who looks like a elementary school girl, but when she takes off her cloak, you can see that her chest size is around as the other female leads. Her breast size is actually bigger than Shiori's.
- Ayu is actually a C-cup; the bath scene shows this best.
- In Katawa Shoujo, Rin Tezuka's sprite suggests that she's average at best in the boob department. But in her first sex scene, a close-up to her chest shows that her breasts aren't anything to sneeze at. The bad news? Said sex scene reeks of Fan Disservice, since it's an Intimate Psychotherapy "session" that fails BIG time. But if you get her second sex scene, which quite more pleasant to look at, she's shown as rather well-stacked but not as huge as, say, Shizune.
- White Dark Life has Eloria. She's normally seen in a metallic suit and has the same body style as the male characters (read, totally flat), but when she's wearing a less constricting outfit she shoots straight to being the second busiest character in the comic.
- Vampire Cheerleaders: You don't usually get to see Charlotte's, because she's shy and dresses conservatively. But on the few occasions that you do, you can see she's stacked.