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Characters: Veronica Mars
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     Mars Investigations 

Veronica Mars (Kristen Bell)

"You know what they say: 'Veronica Mars: she's a marshmallow."
1x01 Pilot

Veronica Mars had it all - her dad was sheriff, her parents were in love, she had a loving boyfriend, a fabulous best friend, and lived the fairytale life. Then it all fell apart with her boyfriend dumping her, best friend's murder, her father accusing a town hero of the crime and losing his job, Veronica being ostracized, her mother leaving, and Veronica being drugged and raped at an 09er party. Who knows what really happened? Well, she will. Soon.

Keith Mars (Enrico Colantoni)

"Who's your daddy?"
1x01 Pilot/1x22 Leave It To Beaver

The former sheriff and Veronica's father, who lost his job and the town's respect after accusing Jake Kane, the most loved man in Neptune, of murdering his daughter Lilly. While the Lilly Kane murder case is officially closed, Keith, like Veronica, is dedicated to finding out the truth... and protecting his own daughter.

    Neptune High 

Wallace Fennel (Percy Daggs III)

Veronica: Can you do me a weird favor without asking any questions?
Wallace: Is that not the bedrock upon which our friendship was founded?
1x16 Betty and Veronica

Veronica's living best friend, the new kid who she cut down from the flagpole after he was duct taped there by the PCHers. He's steadfastly loyal, and always doing Veronica favours.

Duncan Kane (Teddy Dunn)

Veronica: One day, he just dumped me, with no warning...
1x01 Pilot

Veronica's aloof ex-boyfriend, Logan's best friend, and Lilly's (slightly younger) brother. Stays distant from Veronica, yet is more civil to her than most 09ers. It is clearly shown he's hiding things from everyone... but what?

Logan Echolls (Jason Dohring)

Veronica: Every school has an obligatory psychotic jackass. He's ours.
1x01 Pilot

Lilly's boyfriend when she died, Duncan's best friend, and ringleader of the "Treat Veronica Like Crap" brigade, whom he blames for Lilly's death. Suffers under the thumb of his famous, abusive father, gains respect and love for Veronica over the course of the series.

Eli "Weevil" Navarro (Francis Capra)

Weevil: So, who owes who now?
Veronica: I'm not quite sure.
3x19 Weevils Wobble But They Don't Fall Down

The leader of the PCH bike club, starts off as an antagonist (duct-taping Wallace to a flagpole), but quickly becomes close with Veronica. More affected by the Lilly Kane murder case than he lets on.

Cindy "Mac" Mackenzie (Tina Majorino)

"Crime pays. Technologically assisted mystery-solving? Costs."
2x08 Ahoy, Mateys!

Veronica's quirky, highly-skilled hacker friend, who she met trying to find out who posted false results on an internet "Purity Test" - a test Mac herself had designed. She has tendencies toward being slightly amoral, but cutely so.

Dick Casablancas (Ryan Hansen)

Logan: You're not real complicated, are you Dick?
Dick: Try not to be.
2x11 Donut Run

One of Logan's rich "friends", Dick's life revolves around sex, alcohol, food and surfing, likely in that order. And he is stupid. Very. Stupid.

Cassidy "Beaver" Casablancas (Kyle Gallner)

"My name is Cassidy!"
2x22 Not Pictured

Dick's quiet, nervous, secretive younger brother, domineered by his brother and neglected by his father - but what else is he hiding?

Jackie Cook (Tessa Thompson)

"That was pretty fatherly. Almost like you've been saying my name in exasperation for years."
2x02 Driver Ed

Wallace's Rich Bitch Love Interest, daughter of famous baseball star Terrence Cook. When her father is accused of the bus crash, she grows ostracized, yet she and her father grow closer... for a time.

Meg Manning (Alona Tal)

"You have friends, Veronica."
1x08 Like A Virgin

An 09er girl who actually remained friendly to Veronica after the Lilly Kane case, and needs her help occasionally. Meg's kindness earns Veronica's hard-to-win trust, to the extent Veronica would believe cartoon birds braided Meg's hair.

Lilly Kane (Amanda Seyfried)

"My soul is doomed to walk the Earth until justice has been served... and as kind of a side project, I dispense fashion advice."
1x06 Return Of The Kane

Veronica's dead best friend and Duncan's older sister, whose murder starts the circumstances that start the show. Despite being dead, she often appears from Veronica's subconscious to offer advice on her murder.

Van Clemmons (Duane Daniels)

"Veronica, why does trouble follow you around?"
Vice-Principal, later Principal, of Neptune High.

  • Batman Gambit: Pulls a rather awesome one of these in "My Mother, the Fiend".
    Veronica: You read Machiavelli this summer, didn't you?
  • Reasonable Authority Figure: Though he does have to deal with Veronica more than he would like, most of the time he is portrayed as this.
    Clemmons: I can't tell if my job will be easier or harder with you gone. Any advice in case I get another student like you?
    Veronica: Don't keep all your passwords taped to the bottom of your stapler. [Beat] And stay cool, Mr. C.

Madison Sinclair (Amanda Noret)

"Regular soda? Why don't you just fill the cup with lard?"
1x21 A Trip to the Dentist

A Neptune High student, and one of Veronica's main rivals.

Gia Goodman (Krysten Ritter)

" I didn't know if you guys were doing, like, relaxed beachy, or the West Coast wannabe East Coast urban, so, F.Y.I., it’s not a statement. I'm just doing the new-school blend-in thing."
2x01 Normal is the New Watchword

The ditzy daughter of influential Neptune citizen and professional baseball team owner Woody Goodman.

Troy Vandergraff (Aaron Ashmore)

Duncan's childhood friend - the New Transfer Student in the series' second episode. Also, Veronica's first boyfriend in the series proper - an easygoing 09'er unfazed by her bad reputation.

Felix Toombs (Brad Bufanda)

Weevil's right-hand man in the PCH gang. Investigation into his murder is one of the main storylines of season 2.

    Other Neptune Residents 

Sheriff Don Lamb (Michael Muhney)

"Why don't you go see the Wizard? Ask him for a little backbone."
1x01 Pilot

Keith Mars' incompetent, cruel successor, famous for "catching" Lilly Kane's murderer. Quickly won Veronica's anger and distrust, given how he laughed her off when she tried to report her rape. He spends most of the series acting like a slimy bastard, and getting in the way of Keith and Veronica's investigations.

Leonardo "Leo" D'Amato (Max Greenfield)

Veronica: I used you, then fell for you, not the other way around.
1x14 Mars vs. Mars

A very competent (and very young) Deputy at the Sheriff's department, and Veronica's main tie to organized crime fighting - often involved in the plot when she needs a favor from the police.

Cliff Mccormack (Daran Norris)

"Okay, my name is Cliff, I'll be your if-you-cannot-afford-an-attorney attorney. So. What are you trying to prove?"
2x06 Rat Saw God

Keith's friend - a local Public Defender known to help (and request help from) the Mars family out on many an occasion.

Kendall Casablancas (Charisma Carpenter)

Logan: You ever think about just getting a job?
Kendall: This is my job.
2x07 Nobody Puts Baby In A Corner

Dick and Beaver's gold-digging stepmother, who spends time by seducing teenage boys such as Logan. She's smarter than she lets on though, and has mysterious ties to the "Fighting Fitzpatricks" - this girl's got a massive secret identity.

Aaron Echolls (Harry Hamlin)

Aaron: We told your mom that we were all gonna get dressed up in costume as our favourite animal. You remember her animal?
Logan: Yeah, it was a mermaid.
Aaron: When she realized we played a trick on her, no one else had gotten dressed up… [fondly] she wore that costume around for the rest of the day anyway.
Logan: Yeah, I remember that day. On the way home I spilled a milkshake in the Beamer and you gave me a nosebleed.
1x13 Lord of The Bling

Logan's father, a famous actor, with an image as a wonderful family man - hiding the man who beats his son and cheats on his wife. Shows love for his family, but his extreme violence and cruelty overpowers it.

Trina Echolls (Alyson Hannigan)

"The play is my master and I am its whore!"
2x09 My Mother The Fiend

Aaron's adopted daughter, a somewhat vapid aspiring actress with a serious case of Daddy-worship, whose main goal is to further her career without actually working.

Vinnie Van Lowe (Ken Marino)

Veronica: Know what's most disturbing about you? Apart from... everything? You're actually a half-decent Private Investigator.
2x15 The Quick and the Wed

Keith's rival PI, rather corrupt and inferior to both Veronica and Keith in detective skills, yet can be crafty and dangerous when needed.

Clarence Wiedman (Christopher B. Duncan)

The Head of Security at Kane Software, whose job duties include a number of things not classified as legal.

  • Enemy Mine: teams up with Veronica to investigate a murder in a season 2 episode.
  • Scary Black Man: unusually for this trope, he's not powerfully built, but that desn't make him any less scary.
  • Undying Loyalty: to the Kane family.
  • Vigilante Execution: murders Aaron Echolls (on Duncan's orders). Also implied to have murdered the killer of Abel Koontz's daughter.
  • Wouldn't Hit a Girl: he murdered Aaron but left Kendall, who was showering in the next room, unharmed, there was an implication he murdered the man who killed Abel's daughter, and at the end of the series, he managed to get an order to kill Veronica overturned, though he did so without actually refusing the order. On the other hand, he did stalk Veronica, threaten her mother, and was willing to cover up for Duncan when it was thought he was Lilly's killer.

Woodrow "Woody" Goodman (Steve Guttenberg)

A powerful citizen of Neptune - owner of a burger joint and a professional baseball team, The Neptune Sharks. Becomes Mayor of Neptune in season 2.

    Hearst College 

Stosh "Piz" Piznarski (Chris Lowell)

"I think that's half of life, just knowing the difference."
3x10 Show Me The Monkey

Wallace's new roommate at Hearst, deeply into music, and has a blatant crush on Veronica - which she takes forever to notice.

Parker Lee (Julie Gonzalo)

"Oh my god! Are you one of Mac's friends? Well come on in, sister! Mac's friends are my friends!"
3x01 Welcome Wagon

Mac's beaming bubbly blonde roommate, whose perk quickly turns to fury after being drugged and raped in the season premiere.

Vegas (2012)Characters/Live-Action TVThe Vicar of Dibley

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