"If you hate a person, you hate something in him that is part of yourself. What isn't part of ourselves doesn't disturb us."This is the implication that a character who dislikes a particular thing is secretly a practitioner of that thing. This especially comes into play when ethnicity or homosexuality is involved. Such a character is likely to believe in negative stereotypes about his own group (no matter how irrational), and hate himself for it, or live by those stereotypes so they become self-fulfilling prophecies. If Fantastic Racism is in play, such as with Differently Powered Individuals, the person may try to suppress the trait that makes them part of the hated group, or use said power as a weapon against them. In older shows this sometimes comes up with racist characters who are exposed as being light-skinned African-Americans who are 'passing'. Depending on the time frame of the media, the result may be either to show that the character should love himself or, in very old media from before 1940 or so, to show that the character is a sneaky liar who wasn't ethical enough to accept his "natural" place in the order of things. This sort of implication is "non-falsifiable": If even denial is taken as proof, there's no way to prove innocence. Characters who don't actually fall under this trope, but are accused of it by other characters, may get increasingly angry (or despondent) about no one believing them. This trope comes in several flavors.
— Hermann Hesse, Demian
- The hater genuinely does not know he is a member of the group he hates.
- The hater has clear evidence that he is a member of the hated group but is in denial. He refuses to identify with said group and often comes up with convoluted explanations as to why he isn't actually a member. Will often invoke the No True Scotsman fallacy.
- The hater privately accepts that he is a member of the hated group but hides it from others.
- The hater hates all members of the group, including or especially themselves.
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Anime & Manga
- Eren Yeager in Attack on Titan. He doesn't particularly mind, though, so long as it lets him kill Titans more effectively.
- In one chapter of Ai Kora, Maeda attracts the attention of Sajima, a Sadist Teacher who seems to have it out for him because of his "parts love". Turns out Sajima is a parts fetishist himself, but because of this, he was once in a student-teacher love affair that ended in tragedy, and he doesn't want something like that happening to Maeda.
- One of the more interesting elements lost in the adaptation of GoLion to the series Voltron is that Prince Sincline is not only the son of a human woman whom his father later disposed of, but that this woman was a citizen of Planet Altea, where his worst enemy lives. His reaction: kill his own grandmother Honerva.
- In Nadia: The Secret of Blue Water, the Big Bad Atlantean-supremacist Gargoyle didn't know he actually was a human that was adopted by Atlanteans.
- Light / Kira of Death Note. When he describes his plan to kill off all the criminals and evil people in the world, Ryuk calls him on it:
Ryuk: But if you did that, you'd be the only bad person left.
- Minako Aino in Codename: Sailor V openly dislikes cops, but as Sailor V she acts exactly like a Japanese cop, and, at the end of the manga, she actually joins the Tokyo Metropolitan Police, implying she's still a cop for the entire run of Sailor Moon, while The '90s Sailor Moon anime has her being a Super Cop in London for a while. She still dislikes the average cop.
- Much of the plot of Osamu Tezuka's World War II saga Adolf revolves around the largely discredited notion that Adolf Hitler's grandfather was a Jew.
- Yu-Gi-Oh!: Seto Kaiba loathes his adoptive/stepfather and yet, because of the nightmarish training he underwent, he actually became the man who ruined his childhood. While he's not as bad as him, his methods and actions are rather questionable.
- In Samurai Usagi (not to be confused with Usagi Yojimbo) a group of samurai-hating/murdering ronin all come from samurai families so they know first-hand how horrible samurai can be. To their consternation they're matched with the Usagi Dojo, who really clash with how they imagine samurai to be.
- Neji of Naruto repeatedly put down Naruto and Hinata for trying to escape their "fate" to be weak. During their fight, Naruto pointed out that despite everything he said Neji was still struggling against his own fate as a member of the Branch Family.
- In Soul Eater Having spent the series' early arcs rejecting any connection between himself, his father, and bad guys like Asura and Eibon, Death the Kid does not react well to the revelation that he and they are the same; Eldritch/Humanoid Abominations Even more so when he learns that Asura is his older brother, since he is also a fragment of Shinigami.
- In Cross Ange, after declaring her intent on wiping out anyone who is a Norma, Ange is devastated when she discovers that she is one. She changes her tune over the next several episodes, and when she faces execution and public jeering when lured back via Wounded Gazelle Gambit from her sister, she's made a complete 180 and declares mana users to be the real "savages".
- The main characters of the anime Genshiken are a bunch of otaku all fitting a certain subset of otaku life. The character Chika Ogiue introduced in the second season represents the self-loathing otaku, and she is very open about this despite being a prominent member of the Genshiken club. Kanji himself started off as this trope being a closet otaku before coming to terms with it.
- Fujimoto in Ponyo on the Cliff by the Sea hates humanity even though he is very much awar the he is a (former?) human being himself. He also at first opposes Ponyo's attraction to Sosuke, even though that situation is very much akin to that of her parents (Granmammare and Fujimoto) when they first met.
- Used in a very unusual way in Dragon Ball Super. Goku Black is a version of Zamasu who used the Super Dragon Balls to trade bodies with Goku before killing him. This is despite Goku being everything Zamasu hates about mortals like him hanging out with gods like he's their equal, fighting them in the battle, and being immature as well as being extremely powerful. It was his entire meeting with Goku that sent him on his Start of Darkness. Yet, not only did he steal the body of the mortal he hates the most, but he takes many of his character traits like his need to fight, grow stronger, and be challenged.
- Provides a series of major twists in Tokyo Ghoul. The Washuu Clan, famous Ghoul Hunters that founded and have led the CCG for more than a century.....are themselves ghouls. Their oppression of their own kind seems to be motivated by their desire to become human. Likewise, Kishou Arima and his proteges from the Sunlit Garden are flawed Half-Human Hybrids with ghoul parentage. While Arima turns out to have been faking his disdain for his own kind, others like Hairu Ihei seem to have genuinely enjoyed killing ghouls.
- Humorous example in Daily Life with Monster Girl: Zombina dislikes films with fast-moving, intelligent zombies and prefers the Romero-styled ones... despite being a zombie herself, a member of a special SWAT-like squad and one of the most active and boisterous characters in the entire series.
- South Italy (also known as Italy Romano) of Axis Powers Hetalia isn't fond of Germans in general, but he especially hates the personification of Germany itself. When Germany points out that Romano also has Germanic blood, it angers him enough to get him to charge Germany...and then slip on a banana peel, Face Plant, and skin his arm.
- In a comic so full of bigotry as X-Men there are bound to be examples:
- Graydon Creed, the founder of the anti-mutant Friends of Humanity in X-Men, is not himself a mutant — but his parents were Mystique and Sabretooth. However, in a twist that Marvel Comics themselves once pointed out, a mutant is a being that differs markedly from their genetic parents. Thus, by not having powers in any way, Graydon Creed is a mutant.
- Larry Trask, son of Sentinel-maker Bolivar Trask. He very nearly succeeded in having his giant robots wipe out all (then-known) mutants, but when his dad's friend Judge Chalmers ripped the power-suppressing amulet off of him, surprise surprise, Larry's a mutant too.
- In God Loves, Man Kills, Anne - The Dragon of the Purifiers, a fanatical religious terrorist organisation who go around executing every mutant that they find, due to their belief that they are agents of Satan, was most devoted and loyal to the leader of this group - Reverend William Stryker, even killing children under his command without batting an eye when they turn out to be mutants. At some point late into the story arc to her horror, she discovers that she is a mutant herself. Stryker soon kills her after this discovery.
- Sentinels can technically be considered mutants, according to Sebastian Shaw. He once outfitted a series of them with a Logic Bomb built in, in the event that he could use it to destroy them if they turned rogue, as Sentinels often do. The logic being that Sentinels were derived from the blueprints of the original Mark-Is, and since then, they have evolved and grown stronger, thus they are Mutants. Since they are Mutants, they must be destroyed, as per their prime directive. Sadly, it doesn't work out as Shawn plans, as Loki fuses three of them into the deadly Tri-Sentinel, his magic overriding Shaw's command; only confuses them long enough for Spider-Man to use his recently gained Captain Universe powers to take them out.
- A surprisingly large number of anti-mutant bigots from the X-Men's Rogues Gallery are cyborgs - including Pierce, Akab, Cameron Hodge, Bastion and the Phalanx. So while they're not mutants, they're not exactly normal humans, either.
- The villain Magneto is also an example. He hates Nazis for what they did to him and his family, but as a result became a mutant-supremacist, hating all humans and just becoming a different kind of bigot. (A major case of Depending on the Writer. He's dated humans, and he's gone way out of his way to protect them… but, yes, he's also tried to wipe them out. He's conflicted.)
- In Ultimate Spider-Man the biggest mutantphobic person turns out to be a mutant.
- In the Ultimate Universe Magneto and all mutants are actually human beings, who have been genetically altered by an airborne variation of the super soldier serum.
- The "homophobes are all secretly gay" idea shows up in a few comics, including Preacher and The Authority.
- There is a theory that Rorschach was deeply closeted because of his apparent dislike for homosexuals (and women). See the WMG page for the graphic novel. Somewhat wobbly, since Rorschach dislikes all forms of sexuality.
- Red Hulk is implied to be someone who really hates the Hulk. He turns out to be General Ross.
- In DC Comics, government agent Cameron Chase has a dislike and distrust (and occasional hatred) of super-beings (both heroes and villains alike) due to her father's murder. (He was a minor superhero, and his career as one resulted in his daughter witnessing his incredibly gory murder at the hands of a villain named Dr. Trap.) Unfortunately for Chase, she fits the bill herself, having a psychic ability to dampen the abilities of other "metahumans", which she apparently triggers subconsciously whenever she is threatened.
- In Empowered, Mindfuck (yes, this is her actual superhero name) takes a peek into (ex-)lover Spooky's memories and instantly grasps that her public persona has been subconsciously patterned after the same vain blonde bimbos she was so traumatized by. Both physically (sans actual Blondeness) and personality. Said blonde bimbos even sold their souls for "supernatural hotness" (sans superpowers) just like Spooky did, and for the exact same reasons. Spooky discovered this when she tried to use her powers to take revenge — her patron demon didn't allow it because he is forbidden from interfering with other demons' clients.
- In Irredeemable, The Survivor (briefly) helps defeat The Plutonian out of vengeance for killing his twin brother, and soon takes the spot of the world's most powerful hero. The power and reputation quickly corrupt him though, and he soon becomes just as petty and vindictive as the Plutonian was before he became evil. This includes feeling entitled to having Kaidan, who had picked his brother over him, and considering murdering his other brother so he could keep his top spot once The Plutonian comes back.
- Xander Payne from the Mega Man comic is leader of the anti-robot group Emerald-Spears, but is actually part robot himself. His brother had Xander's eye surgically replaced with a cybernetic implant after Elec Man fried it during Dr. Wily's first world domination attempt.
- In Thor: God of Thunder, the God Butcher, Gorr, lived his life believing gods did not exist, because he and his people suffered through so much tragedy, particularly those who deeply believed in the gods, that he thought there was just no way any one with that level of power would allow this stuff to happen... Then two gods in a grudge match crash land next to him, and he realizes that gods aren't helping people because they're too busy fighting each other, so he kills the remaining god with the other's power. He then dedicated himself to killing all gods across all of time, so that everyone would have to learn to cherish what time they had, and would turn to each other for help. He does this by basically empowering himself into a god, and waging war on various pantheons. A god he is torturing asks him, if he is so powerful as to be able to do these things, who is more godly than he is? He... Does not react well.
- Mocked to hell and back in Rat Man, where Brakko's mother in law is openly racist and hates him for being black while being black herself (hence how the author gets away with her constant use of the N-word). Considering the series, she's likely too stupid to realize she's black.
- In the Judge Dredd story "The Neon Knights", Dredd unmasks the leader of the eponymous robot-hating "Klan", revealing him to be...A CYBORG! "I thought his voice sounded synthetic; like all bigots he HATED HIMSELF and transferred that hatred to the thing he most resembled...Robots!" is Dredd's explanation.
- The Psyche Master in Empath: The Luckiest Smurf is a Smurf who hates his own blue-skinned race and creates a light-skinned race of people called the Psyches who are taught to hate Smurfs. Of course, none of the Psyches know what the Psyche Master really is.
- Rika in the Touhou fanfic The Tale of Rumia hates Youkai with a blinding passion- and at the end of the arc she's introduced in, it's revealed that over the years, she herself became a Youkai. She never really stops being in denial about it, although she privately turns herself into a robot so that she won't have to live with the shame.
- In the Pony POV Series, Nightmare Eclipse loathes Discord and seeks to punish him for his crimes. However, her methods of doing so ultimately not only make her worse than he is, but causing him to have a Heel Realization and her forcing him still doing the things she's punishing him just so she can keep punishing him, effectively meaning everything she hates him for is now her doing. Rota Fortuna, the Alicorn of Fate, lampshades this by giving her a Breaking Lecture during the Nightmare's defeat.
Rota Fortuna]: You condemn Discord for the murder and sin he's done onto others, yet you use those same ponies to die and suffer for your satisfaction. He only continued to make the ponies suffer because you allowed and then forced him to do so. The very sins you claim to punish him for are now your own. You embarrass yourself!!
- Catbug from very odd (Maybe Crackfic) or somewhat infamous (Likely Trollfic) Five Nights at Freddy's fanfic Bear got Diabetes have Catbug implies hating himself not being an Catbug put he believes he Furry since he acting like much human as others when Fazbear crew take over Colorado and later some parts of Mexico and most the West coast of United States and turn all captured humans somewhat into titlar Furries for everything to make them Furry though Magic, Genetic Engineering and Cybermatics and Cybermatics is only for Mordecal except it's really Mike Schmidt (The same human, that was captured by Fazbear crew) who turn into that Blue Jay Mordecal by Fazbears crew. Put Catbug tries getting attention by making an one of Kuriva's giant Robot to win the war.
- In a comedic version of this, we have Intercom when Riley's Disgust finds out she's shaped similar to Broccoli, Riley's (and by extension, her) least favorite vegetable.
Disgust: WHY WAS I CURSED TO LOOK LIKE MY LEAST FAVORITE THING IN THE UNIVERSE!!???”
- The Vow shows that no matter what Lord Shen did, he was rejected by almost everyone as an abomination due to his albinism, and it played a part in his eventual Face–Heel Turn. His former fiancé Lianne tells him that he has become what he was for so long accused of being during one of her failed attempts to reach out to him.
Lianne: You used to be a good man, you would have followed your father's footsteps: you would have been a great ruler of this city. The only thing that ever brought you down was the prejudice of others. All the petty words and insults the nobles ever threw at you... they called you a monster, though you hated it, you sought to prove them wrong. Even then you rose above that to be more. Shen, why do you squander this? You could have had the world at your feet!Shen: *chuckles cruelly* And so I shall...Lianne: Then I was wrong. You have truly become the monster you always hated!
- After Shen destroys his family's home just to kill Po, Lianne tells him that he's becoming just as extreme as her father, whom he hates with passion.
Film — Animated
- In Inside Out, Disgust's (and thus Riley's) dislike of broccoli is a running gag throughout the film. Disgust has been stated to have been designed based on broccoli. (This connection is lost in the Japanese dub, where every mention and appearance of broccoli in the film is replaced with green bell peppers.)
Film — Live-Action
- The main character of Inside A Skinhead / The Believer is viewing himself as a highly anti-semitic white supremacist, despite being of Jewish origin himself. Of course, he tries to hide his biggest secret but ultimately fails.
- In American Beauty, the homophobic neighbor turns out to be a closeted homosexual.
- Lampshaded in This Is England: one of the far-right extremist characters, Combo, is a racist played by a mixed-race actor... hence his Meaningful Name.
- Brian from Monty Python's Life of Brian hates Romans only for his mother to reveal that he is half Roman. He hates them because they have invaded his homeland, not because they are Romans, though.
- Erik/Magneto hates Nazis due to being a survivor of the Holocaust, but ultimately embraces racism against non-mutants, this is highlighted in X-Men: First Class.
- Enforced in X-Men, where Magneto's crew mutates Senator Kelly, the US government's biggest backer of mutant suppression. Although we don't really get too good a gauge of how he feels about it, since he dies as a result not too long after.
- In I, Robot, Detective Spooner (Will Smith) displays an intense dislike towards humanoid robots... despite being a cyborg. Although, he does have a tragic reason for that one.
- Surrogates features the Prophet, a man leading a group against the eponymous surrogates. It turns out that he himself is a surrogate, controlled by the inventions' creator at that.
- In Die Hard with a Vengeance, the character of Zeus is a black man with serious problems with white people, most especially white racists. Eventually McClane calls him out on the fact that he's acting like a racist himself.
- Subtly hinted at for comedy with Nigel Powers in Austin Powers in Goldmember: "There are only two things I can't stand in this world! People who are intolerant of other people's cultures... and the Dutch!"
- Gretel in Hansel & Gretel: Witch Hunters is revealed to be a witch by inheritance. This leads to no character development whatsoever.
- In The Human Condition, Kaji openly states his moral disgust for deserters and POW escapees. He becomes both by the end of the film.
- In Who Framed Roger Rabbit, Judge Doom turns out to be a Toon in a human mask. Possibly justified in that he was motivated by greed, not bigotry, although he makes several anti-Toon statements prior to The Reveal as well (claiming, for example, that Toons are naturally lawless and deserve the most brutal punishments imaginable). It's probable that he's saying those things not because he believes other toons are like that, but because he knows that HE is like that.
- Chink is a movie about Eddy Tsai, a self-hating Asian who becomes a serial killer targeting other Asians. He changes his name to "Richards" and falsely claims to have been adopted by white parents.
- Jay of the View Askewniverse often makes homophobic remarks, but it's been hinted he's secretly gay or at least bi.
- The movie Thor spends much of its arc following the self-destruction of Loki, setting him up for his role as the villain of The Avengers (2012). His racism against Frost Giants clearly has deep roots, but was never a major part of his life until it turned out he was one. Along with being a "Well Done, Son!" Guy who seems honestly to be The Unfavorite and regularly suffer All of the Other Reindeer, and with knowing he's actually responsible for Thor's exile and the fact that they're currently at war, and combined with unexpectedly being temporary king, this violent undermining of his entire identity causes him to go completely insane.
- Insane actions taken include but are not limited to setting up a complex plot to allow him to 'heroically' kill his biological father in person and the attempted destruction of the Frost Giant home world. He attempts suicide at the end, but just comes back crazier.
- In Tucker & Dale Vs. Evil, Chad hates hillbillies because his mother was raped by a hillbilly Serial Killer who also murdered his father. The serial killer was actually Chad's real father, the proof being an old newspaper article with a photo of the killer. Said killer looks exactly like Chad. Chad, already murderously insane by that point, has a total breakdown when he learns the truth.
- Long before The Chappelle Show and its iconic black white supremacist, a much less comedic version of this idea was used in the 1963 film Shock Corridor, which featured a black KKK member in an insane asylum. In case you missed that one, suffice to say that anti-black rhetoric sounds even more terrifying when it's being delivered by a Scary Black Man.
- Milk subtly suggests that Dan White may have been a closeted gay man himself, adding another dimension to his crimes.
- If racist are becoming a minority nowadays, and racists hate minorities...
- Harry Potter:
- Even though his father was a Muggle, Lord Voldemort, the Big Bad, believes in the supremacy of pure-blooded wizards and hates those with Muggle blood. Word of God states that Voldemort's own half-blood nature, coupled with his obsession with wizard blood purity, is based on perceptions of Hitler.
- Severus Snape is an example through Moral Myopia and hypocrisy. He has detested James Potter since boyhood (James very much returned the hate). While part of Snape's hate for James comes from envy (Snape grew up in an abusive home, James in a loving one, etc.), Snape very frequently calls James out for his arrogance and behavior. However, Snape is at least as arrogant as an ambitious young wizard who wants everyone to see how clever and powerful he is. Snape joins a gang that becomes the Death Eaters - a group that commits worse crimes than the Maruders; while Snape may not do anything himself, he certainly pardons his friends' escapades while being raving pissed if he is targeted by James and or Sirius' tomfoolery. A lot of what Snape hates in James is within himself, and, unlike James, his hatred never leaves.
- In Deryni Rising, the first book of Katherine Kurtz's Deryni series, Queen Jehana loudly claims her hatred of all Deryni, and later on Morgan describes this very trope when confronting her to obtain her peaceful cooperation during her son Kelson's coronation. It turns out that she is, indeed, a full-blooded member of the magically gifted Deryni race. Thanks to Internalized Categorism, she becomes a Boomerang Bigot and spends several years in penance for the sins of being Deryni.
- From Second Apocalypse: "Seek ye the true reflecting pool? Look to the enemy you despise, not the friend you love."
- Hinted at, though never explicitly stated, for one character in Those Who Walk in Darkness. Soledad joined MTac as a means of revenge on the super-villain Bloodlust, who destroyed her hometown. It's mentioned offhandedly that Bloodlust's "power" was his skill at inventing things, which he mostly used to design weapons. Soledad herself designs Abnormal Ammo, including but not limited to phosphorus bullets, poisoned bullets, explosive bullets, and homing bullets, all clearly beyond the skill of any other normal person in the setting.
- In the Sword of Truth novel Blood of the Fold the leader of the eponymous organization (which despises all forms of magic), Tobias Brogan, turned out to be one of these. His sister had magic but he was not actually aware of his own abilities. The protagonist Richard Rahl is clearly able to recognize Brogan has the gift, confusing Brogan greatly during a discussion on defeating evil and the insidiousness of said evil, and telling him 'Be careful the shadow you chase is not the one you cast'. Brogan explicitly does not understand what Richard was hinting at.
- Colin is the only character from Out of Position who despises Dev for being homosexual, whereas everyone else on the Firebirds team has lightened up to him. Uncovered reveals that Colin is a closet homosexual who has sex with Argonne and still refuses to accept that he's gay, or that he's cheating on his wife.
- In Witch Week, an alternate Earth on which witches are known, feared, and persecuted turns out to also be a world on which nearly every human is secretly a witch.
- There is a light-skinned black female character in Zora Neale Hurston's Their Eyes Were Watching God who is contemptuous of dark-skinned black people. She complains that the dark-skinned blacks are ignorant buffoons who "cut de monkey for white folks," causing light-skinned blacks to get unfairly blamed for these antics. When she gets called out for these remarks by the book's protagonist since she is black herself, the woman retorts with something along the lines of "I ain't got no saucer lips!"
- Shortly after having his new home destroyed, his father killed, and being forced on the run with his mother by the Harkonnen family, Paul points out to his mother that she is Baron Harkonnen's daughter, making them part of the very noble family that they despise.
- Essentially directly stated in one of the epigraphical quotations at the beginning of a chapter:
"What do you despise? By this are you truly known."from the Manual of Muad'dib by the Princess Irulan
- In Kate Chopin's short story "Desiree's Baby", the slave-owner Armand rejects his wife Desiree and their newborn son due to the son's obvious African heritage. He takes this to be proof that Desiree is also of mixed heritage, and she eventually gets fed up and goes back home to her parents with her son in tow. While throwing out Desiree's things, Armand eventually comes across letters from his deceased mother that reveal that she was one of his father's former slaves.
- Artemis Fowl: The Lost Colony has Leon Abbot, who has an intense hatred of warlocks for relying on magic over brute strength, despite the fact that he uses magic power he stole from a warlock to brainwash his kinsmen into loyal minions.
- In the Lunar Chronicles Cinder expresses hate toward the Lunars, a race/species of people who live on the moon and have powers. It turns out that Cinder isn't just a Lunar, but that she's their princess.
- In "The Shadow Over Innsmouth", the protagonist finds out that one of his ancestors is a Deep One, a fish-like monster. He eventually goes underwater to live with the other Deep Ones.
- In "Facts Concerning the Late Arthur Jermyn," the title character goes insane and sets himself on fire upon realizing that one of his distant ancestors was an ape goddess.
- Some speculate that rabidly xenophobic half-human Grand Admiral Danetta Pitta, of the Star Wars Expanded Universe, was based in characterizations of Heinrich Himmler's Psycho for Hire Dragon Reinhard Heydrich possessing Jewish ancestry.
- The short story "Am I Blue?" has two characters, one extremely homophobic politician and a bully who beat up the protagonist for being gay, who were both revealed to be gay.
- In Stephen King's novella Apt Pupil, Todd is repulsed by one of his girlfriends, thinking that she is Jewish (due to the influence Dussander has had on him). He himself is 1/8 Jewish.
- Dussander himself claims he and Todd have something in common; in that Dussander's mother was a Jew — it is unclear whether he was serious or joking.
- In Relativity, one of the things Michael Bruce hates the most about Tony Toronto is that Tony is a terrible womanizer. Michael, however, is pretty much the same, spending most of the first series dating two women simultaneously and seeing a few others on the side.
- Dionysus in Percy Jackson and the Olympians and The Heroes of Olympus hates demigods because his wife, Ariadne, was abandoned by the demigod Theseus. When Percy and Jason are fighting the Giants — who can only be beaten by a god and a demigod working together — it comes out that Dionysus (who is currently going by Bacchus) was the demigod who originally helped defeat them in ancient times. Of course, he's since become a god in his own right and one of the twelve Olympians to boot, so perhaps, in his case, you hate what you were before you got better.
- Averted in Robots and Empire. At the beginning, Dr. Mandamus tries to obtain evidence from Gladia that he is not the descendant of Elijah Baley, claiming Amadiro suspects him of being one, and that prevents him from making a career. While given enough evidence, he claims it won't be enough for Amadiro, yet still seems to leave triumphant. Daneel figures out the reason - there was enough evidence to convince Mandamus, so now he can proceed with his plans to destroy Earth without being hindered by the trope.
- In Hear the Wind Sing, the Rat despises the rich, despite coming from a wealthy family.
- The dwarven conspirator's motivation in The Fifth Elephant. Dwarf women in Ankh-Morpork are increasingly able to admit and show their true gender. As an Ubewrald dwarf, Dee cannot, and is forced to pass as male by society. So she plots with werewolves to undermine a symbol of that society.
- The trope is reduced to absurdity in F. W. Bernstein's most well-known two-line poem:
Die schärfsten Kritiker der Elchewaren früher selber welche.note
- In The Colbert Report, the eponymous Stephen Colbert (the character, obviously) considers gays and their agenda to be one of the biggest threats to America, and is so deeply closeted a diagram of his brain had a large area labeled "Repressed Homosexual Urges".
- In the July 28, 2010 episode of The Daily Show, Jason Jones interviewed Scott Lively, who argued that the Nazis persecuted gays to hide their sexuality:
Scott Lively: The Nazis did persecute homosexuals to distract public attention away from their homosexuality.
Jones: So that which you hate the most... you secretly are.
Lively: I am not gay.
Jones: I didn't say you were.
- Hazel on Degrassi: The Next Generation is rude to the Muslim girl on Culture Day and secretly pretends to be Jamaican, until the Muslim girl's exhibit is vandalized (context: this was only a few months after 9/11) and Hazel comes clean about her Somali heritage.
- On Heroes, Angela vaguely hints that Danko, The Hunter of supers, might be a super himself. Whether this is true is left ambiguous.
- Dave Karofsky on Glee is highly homophobic and bullies Kurt, and it's revealed in the second season that he's actually gay.
- Dr. House harbors a simmering rage at stupid doctors and clueless patients. He's both; when doctors misdiagnosed his leg clot, House insisted on waiting it out instead of amputating. He ended up with 1½ legs and double the pain.
- Kutner acts pretty hostile towards a group of high school bullies. His co-workers immediately assume he was bullied in high school (as Taub theorizes, being an Indian-American and having had his parents murdered in front of him most likely didn't help his popularity). However at the end of the episode, we see Kutner visiting a former classmate and apologizing to him about bullying him. A rare positive example?
- The season two finale of Murdoch Mysteries has a mild example. A visiting Mountie starts upstaging Murdoch in the areas where he usually excels which leads Murdoch to declare "I don't know how anyone could put up with it." As Murdoch walks off his superior says to a third character "Yet somehow I manage." Of course it also later turns out that Murdoch and the Mountie are half-brothers.
- Jocelyn Jee Esien's sketch show featured the character of Fiona, a black woman who dislikes black people and fears they will "out" her to her white co-workers, who (she believes) do not know that she's really black.
- The image above is from Chappelle's Show, which contains an extremely literal example; in the sketch "Clayton Bigsby, White Supremacist", about a Blind Black Guy who grew up not knowing that he's black and became a prominent white supremacist and Klu Klux Klan leader. His friends make sure that he is never seen out of his robes by other Klan members, and don't tell him that he's black because they are afraid he would kill himself if he ever found out, just so that there would be one less black person in the world. He later becomes a Boomerang Bigot in the closing narration:
In the past few weeks, Clayton Bigsby has finally accepted that he is a black man. And just three days ago, he filed for divorce from his wife. When asked why, after nineteen years of marriage, he replied, "Because she's a nigger lover".
- Extremely southern Blanchenote from The Golden Girls discovers when attempting to join "The Daughters of the South" (an expy for "Daughters of the Confederacy") that not only is her great-grandmother a Yankee from Buffalo NY, but was nee Feldman.
- The Killer Of The Week on an episode of Cold Case turned out to be a Jewish (or at least half-Jewish) member of a neo-Nazi group.
- In episode 7x01 of Supernatural, Castiel kills a homophobic preacher who Cas reveals is secretly gay himself.
- Gordon Walker hated all supernatural creatures and thought that they should all be killed. After his Karmic Transformation into a vampire, he agrees to let his partner kill him, but not before using his enhanced abilities to try and kill Sam Winchester, who gained psychic powers after ingesting demon blood.
- Played for Laughs in How I Met Your Mother, when after years of enduring his taunts surrounding her heritage, Robin finds out that Barney is one-quarter Canadian.
- In one episode of Grimm, Nick suspected there was another Grimm killing wesen in Portland. It turned out to be another wesen who was in denial about what he was and was trying to kill all wesen. When he's forced to confront his true form, he starts saying to Nick "You should kill me!"
- Leslie Knope from Parks and Recreation is very disdainful of people from Eagleton, a nearby affluent town. She later discovers she was born there.
- The fifth season introduces Marcia Langman's husband Marshall. Like her, he's a right-wing Christian fundamentalist horrified by the slightest hint of sexual deviation. He's also very obviously Camp Gay.
- In the second episode of 30 Rock:
Liz: Toofer's just afraid of black people.
Tracy: Which one is Toofer?
Liz: The black guy.
- The Borgias: This is used to explain Rodrigo Borgia's treatment of his elder son Cesare, whom he spurns and ignores in favour of his bratty younger son Juan. While Cesare is certainly no saint, he is clearly the more dutiful and intelligent of the two, and Rodrigo's hostile attitude towards him sometimes seemed illogical, but he finally breaks down and admits that he sees too much of himself in Cesare, and therefore finds him far more difficult to love than his other children.
- Helena from Orphan Black is a clone, but hates her sisters, believing herself to be the original from whom her sisters were cloned.
- Played for Laughs in a Key & Peele sketch involving a Literal-Minded school bully. After hurling a homophobic insult, the bully immediately confesses that he only said it because he's beginning to realize that he himself might be gay, and thus wants to seem like he hates homosexuals so that nobody will suspect him.
- In The 100 episode "Resurrection", Clarke, normally an All-Loving Hero, becomes obsessed with killing the Mountain Men in revenge for their missile attack on a village, despite Clarke herself being partly responsible for the resulting carnage, since she knew the missile was coming but chose not to warn anyone. It's implied that she's focusing her hatred on the Mountain Men as part of a coping mechanism, so she won't have to face how much she hates herself for what she let happen.
- ADA Sonya Paxton of Law & Order: Special Victims Unit shows an intense hatred of a suspect who committed his crimes while he was drunk, ranting numerous times about how being drunk is no excuse. Then she shows up to trial late and noticeably drunk...
- It's probably not "hate", but in the Dizzy Gillespie episode of The Muppet Show, Scooter says that Kermit doesn't allow puppets in the studio. (This rule wasn't always in effect; Edgar Bergen was a previous guest, and they had no objections then, given how all of them took part in the "Consider Yourself" musical number.)
- Fresh Off the Boat had an episode set during the 1996 election where Jessica proudly supported an anti-illegal immigration proposition. When Mexican immigrants protest her campaign, she calls INS on them. The INS agents discover one of the protesters is an illegal immigrant, but so is Jessica.
- In The Thick of It, Ollie Reeder eventually usurps his hated, bullying "mentor" Malcolm Tucker and takes his job.
- Pink Floyd's The Wall has the main character become the very thing his father had died fighting against, as noted in the later songs "In The Flesh", "Run Like Hell", and "Waiting For The Worms"...at least within his own mind. This is made even more noticeable in the movie version.
- Titledropped in "Brush the Dust Away" by in Flames, "We think we're in control then we become the things we hate"
- The video for "Sugar, We're Going Down" by Fall Out Boy, is about a teenager with antlers, whose girlfriend's dad despises the fact she's dating a boy with antlers. At the end, dad gets hit by a truck while trying to shoot the kid, and as Antler Boy rushes over to help, it's revealed the dad has deer hooves.
- During a segment on WWE Raw, CM Punk taunted John Cena with the fact that he (and by extension, Cena's hometown of Boston, of which Raw was taking place in that night...) was no longer the underdog by consistently being the "top dog" in the WWE, stating that he was no longer the Boston Red Sox, but rather the New York Yankees. Naturally, Cena didn't take too kindly to the comparison and promptly decked Punk after his comments.
- A campaign in the old Marvel RPG had a mutant villain wanting to eradicate all mutants, founding an American NASI party, and of course being mutant himself.
- Emperor Karl Prosek in Rifts is rumored to be a magician.
- In the Ravenloft setting, Malocchio Aderre seized political control of Invidia and initiated a pogrom against the Vistani. Malocchio's mother, whom he ousted from power, is part Vistani herself. Of course, she's no better; While most Darklords leave the Vistani alone, Invidia is one of the few realms where simply associating with them are liable to get a visitor killed.
- The general concept behind sanctioned psykers in Warhammer 40,000, who must wield the energies of the Warp to defend Humanity from, among other things, the creatures of said Warp.
- More importantly, psykers and navigators are the needed for FTL travel and communication. The last time FTL travel went down caused downfall of human civilization straight from golden to dark age during Age of Strife. And that was when the only major opponent of humanity were Orks.
- Emperor is a psyker. Mention this around Ecclesiarchy personnel and you will burn. Literally.
- Adeptus Astartes are pro human transhumans in extremely racist/speciest Imperium. Uriel Ventris views this as a noble sacrifice for a cause far greater than himself. Horus Lupercal views it as a proof that once Great Crusade is over, he will be disposed of and forgotten.
- Both Mortarion and Conrad Kurze became what they hated most. Mortarion led his homeworld in a rebellion against alien tyrants dwelling in the poisoned mists, then ended up ruling a carbon copy of it in the Eye of Terror with his own Space Marines as the tyrants. As for Kurze, he started out preying on the tyrants and killers of Nostromo, only to become a much worse monster than any he fought - which is probably part of the reason he accepted his own assassination.
- Naturalized dryads from The Witcher: Game of Imagination will fight humanity to the death... while being brainwashed human girls and young women.
- The New World of Darkness sourcebook Second Sight explicitly states that possessors of the two anti-psychic merits listed are latent psychics who have mental blocks preventing them from accessing their powers, and that this in turn makes them virulently skeptical.
- Paranoia is generally played with every player character as a "Troubleshooter" whose job is to hunt down various types of traitors, including unregistered mutants. Due to unacknowledged malfunctions in the cloning vats, everyone in the setting is a mutant. Bonus irony if they're also a member of the "Anti-Mutant" secret society, the members of which are completely unaware that there's not a single genetically pure human among them.
- In a larger example, The Computer vehemently hates Communism, and considers Communists to be a greater threat than mutants or members of any other secret society (even though the real Communists are only around because of the Computer's crackdown, and have little to no knowledge of actual Communist ideology). In most editions of the game, Alpha Complex under the Computer's rule is, for all intents and purposes, a Communist dictatorship.
- This trope is given something of a work-out in Fate/stay night, especially in the "Unlimited Blade Works" route: Archer is quite vocally disapproving of the idealism and stubbornness that seems to plague most of his 'allies' (especially Shirou), and yet it is repeatedly pointed out by several characters and scenes that he is, in many ways, just as bad when it comes to suffering from Chronic Hero Syndrome. Just to make things weirder, this is a LITERAL example in regards to Shirou, considering that they are the same person.
- Grand Theft Auto IV gives us Bryce Dawkins, Deputy Mayor of Liberty City, notorious for his vitriolic homophobic rants (and advocacy of family values) to appease to his right-wing base... all the while having an affair with Bernie Crane, a famously Camp Gay fitness trainer and alter-ego of Florian Cravic, Niko Bellic's former comrade. Once their affair is leaked (as a postgame radio news indicates), blowing the closet open for the whole city to see, Dawkins apparently decides to enter rehab until the pressure has dissipated.
- Adrian from X-Men: Destiny is a Purifier-in-training and despises mutants. Turns out he is one, though he had no way of knowing until the events of the game.
- Bertrand from inFAMOUS 2 considers Conduits to be demons and ultimately wants them to be exterminated, but is secretly a Conduit himself, and practically lept at the chance to become one. Although Cole points out that he most likely is jealous of the fact that whilst others became shiny supermen, he got to be a big bug. So maybe instead of "you are what you hate," he falls more under "you hate that others like you possess awesome powers yet yours suck."
- In Hatoful Boyfriend, Sakuya, the proud heir of a pure-blood fantail noble family, treats every non-pureblood bird like trash, including even his half-brother Yuuya who he calls a "half-breed mongrel". However, he learns on the Bad Boys Love route that he's actually not the true heir of the Le Bel family and is Yuuya's full brother, which means that he's the very same "mongrel" that he constantly scorned Yuuya for being.
- Done in a rather literal sense in Kingdom Hearts: Birth by Sleep, as one of the focal points of the story is Master Xehanort manipulating Terra enough to make the boy immensely hate him, thus giving in to the darkness within his heart, which in turn would make Terra a suitable host for Xehanort's heart.
- In Pokemon Platinum's Distortion World, Cyrus's Straw Nihilist attitude gives way to a screaming tantrum, revealing that he's an uncontrollable Mood-Swinger who hates his own passions most of all.
- Balthazar from Baldur's Gate II: Throne of Bhaal is a Bhaalspawn who plots to exterminate all Bhaalspawn (though he at least plans on taking this to its logical conclusion once the others are wiped out.)
- Adell from Disgaea 2: Cursed Memories, the last human who hasn't become a demon, hates real demons. Turns out he only looks human...
- Paladin Danse in Fallout 4 subscribes to the Brotherhood's ideology of exterminating Super Mutants, ghouls and synths for the benefit of mankind, not realizing that he himself is a synth. When the truth is discovered, he asks you to put him down, insisting that he be an example rather than an exception, but can be convinced to find a new life outside the Brotherhood instead.
- Scandinavia and the World: Turns out the homophobic (by Nordic standards) Faroe Islands likes yaoi.
- In Dan and Mab's Furry Adventures , Dan does not take it lightly when he is told he is an Incubus and spends some time in denial about it.
- Natani of TwoKinds is a complicated case. He was introduced as an extreme misogynist Kedrian assassin. We find out later that He's biologically female. The complication comes with the later revelation that Natani was injured on a mission and needed to have pieces of his brother's soul spliced into his to save him. This process partially overwrote Natani's personality with her brother's, including his attitudes towards females. Since we've seen very little of Natani's pre-splice personality, we don't know how much of his misogyny and self-loathing is his own and how much is his brother's influence. Nor do we know if Natani was trans previous to the spice.
- Cracked has a list of "5 Moral Crusaders Caught Being the Worst Hypocrite Possible".
- In one episode of SpongeBob SquarePants, Squidward claims he hates Krabby Patties, but after just having a tiny bite, he tries harder and harder to secretly get a Krabby Patty. He is finally caught in the Patty Vault. For clarification he hated them before he ate them because he's Squidward and he's a grump but after he ate one, he loved it but lied to everyone, including SpongeBob who later finds Squidward eating thousands of Krabby Patties. Which go straight to his thighs. And then he blows up. (Run-on sentences without context are fun!)
- Rocko's Modern Life: Ed Bighead both hates circus clowns and secretly wishes to be one, a situation that many children only realized years later was a giant, glowing metaphor for sexual fetishes.
- Family Guy:
- Peter Griffin starts hating on illegal immigrants only to discover he, himself, was one, or at least the writers' idea of what defined being an illegal immigrant. And since he has convinced the brewery to fire illegal immigrants, he was Hoist by His Own Petard.
- Brian is a liberal who disapproves of racism but still instinctively barks at black men due to his upbringing. In his defense, as a dog he has no control over it.
- In an episode of American Dad!, Francine is revealed to dislike left-handed people thinking of them as "the devil's minions". It's also revealed that Francine herself is naturally left-handed and dislikes lefties due to being struck in the orphanage she was in as a child when using her left hand.
- King of the Hill has an interesting case: Hank Hill, proud Texan that he is, is initially horrified to find out he was actually born in *gasp* NEW YORK! "NEW YORK CITY?!?!"
- Played with on South Park:
- Cartman hates "Gingers" (People with red hair, freckles, and pale skin) and insists they have no soul. As revenge Stan, Kenny, and Kyle draw freckles on him and dye his hair red in the middle of the night. He then hangs out with the gingers and whips them into a genocidal frenzy against everyone else. At a massive rally, they're about to kill everyone who isn't a ginger (starting with the "Daywalker", Kyle) only to have Stan, Kyle, and Kenny reveal Cartman's not a ginger. Then he just goes back to ripping on gingers. And then in "201" it turns out Cartman's father was also Scott Tenorman's father, making Cartman half-ginger. Its also worth noting that Cartman is anti-semitic due to Jewish stereotypes he perceives as true such as Jews being frugal and carrying gold. This is ironic considering Cartman had no issues taking advantage of Walmart deals and ultimately isn't at all above doing absolutely anything for money, from scamming people to eating kilos of gold to smuggle it out of an attraction.
- Mr. Garrison is homophobic in the early seasons, and is in denial about his sexuality throughout seasons 1-3 until he admits to himself that he is gay in the fourth season. When his sex change results in Mister Slave breaking up with him, he goes back to being hateful to homosexual men, and when it turns out Mister Slave is going to marry Big Gay Al, Garrison becomes an angry opponent of gay marriage. Then there's a mini-arc where Mrs. Garrison thinks it's "wrong" to be with another woman, but enjoys it and claims to then be a lesbian... And then there's a reverse sex change and Garrison becomes a man again, and almost immediately uses a homosexual slur. There's a quote from one of the creators that goes something along the lines of, "Garrison just hates whatever he happens to be."
- Uncle Ruckus from The Boondocks, who may as well be the poster child for Boomerang Bigot. He's the darkest guy in the series, and yet he hates black people with a passion. He does his best to distance himself from being black, holding onto whatever European heritages he believes he has (though a genetic test in one episode reveals he's 102% African, with a 2% margin of error) and claims to have a skin condition called "re-vitiligo", the "opposite of what Michael Jackson had", which supposedly causes him to get darker.
- When Springfield tried to pass a law deporting all immigrants in The Simpsons, Moe was one of its most vocal supporters. He viciously blames them for everything that ever happened in town, including bear attacks, and rants about things that piss him off about them like not learning the local language. He was later spotted nervously taking the citizenship exam wearing a very thin disguise.
- In an episode of Futurama where Bender and Amy had a robosexual relationship, Bender at one point was sent to a retreat where Preacherbot urged sinners to wrestle with human mannequins in order to symbolically beat out their sinful impulses. Naturally, this entailed the robots making out with the mannequins. Preacherbot was clearly aroused.
- Professor Farnsworth also opposed robosexual marriage because a robot stole his girlfriend. He later discovered he was repressing the fact that said girlfriend was also a robot.
- In Justice League, General Eiling deeply despises superheroes and metahumans. When his organisation Cadmus was disbanded, he decided to use a superhuman serum and turn himself into "The General" to fight the Justice League, facing the League's non-metahuman members. The public calls him out on his actions.
- Personally hangs a lampshade on it and says it almost word for word but claims he is still in the right.
- In Recess, Spinelli despises "The Ashleys" (a group of Alpha Bitch-esque girls all named Ashley) yet becomes very defensive when it's pointed out that her own first name is Ashley, since she despises the thought of being lumped in with them.
- The Legend of Korra has this with Big Bad Amon wanting to get rid of all Benders while being a waterbender.
- Alfred J. Kwak: Dolf is a crow supremacist with a lot of Hitler parallels, and he's secretly half-blackbird.
- In Spider-Man Unlimited, the High Evolutionary despises mankind, considering them the dregs of society in comparison to his race of Mutanimals, despite the fact that he himself is a human. Surprisingly, nobody brings this up, even Spider-Man who is known for calling out his enemies.